Guyana Shop

Promotional Activities

The year 2014 brought much anticipated excitement to the Management and Staff of the Guyana Shop. Since its reopening in October 2012, the Guyana Shop has undertaken several initiatives to ensure that they assiduously promote the consumption of locally manufactured products. In so doing, the Guyana Marketing Corporation through the Guyana Shop organized several Promotional Events throughout 2014, two of which were Figure 32: Coconut Exposition product specific, that is, the Second Annual Coconut Exposition and a Cassava Exposition. The respective agro-processors were only allowed to showcase products manufactured from coconuts and cassava. Promotional Events were held to coincide with holidays such as Phagwah, Independence and Emancipation. Agro-processors were invited to showcase their products outside the Guyana Shop. Additionally, Manufacturers such as Pomeroon Oil Mill Inc., Namilco, Pandama Winery, Inava Inc, Umami Inc. and Jet‟s Enterprise were invited on different occasions to participate in the Guyana Shop‟s „Tasting and Sampling‟ Events where patrons were given free samples of the products. On one such occasion, Pandama Winery used the opportunity to introduce its new Jackfruit flavoured wine. Furthermore, the Guyana Shop in collaboration with Partners of The Americas hosted an event at The Guyana Marketing Corporation‟s Robb Street location. The initiative was aimed at raising the awareness of Hydroponic farming in Guyana.

In a bid to continue promoting the consumption of locally manufactured commodities, the

Figure 33: Event to Raise Awareness of Hydroponic Farming

winners of the Mother and Daughter Pageant were given food hampers, compliments of Guyana Marketing Corporation – Guyana Shop.

During the Christmas season, persons were offered a chance to win food hampers from various manufacturers such as Prestige Manufacturing & Bottling Enterprise, Mohamed‟s Manufacturing Enterprise, Taste Setters, New GPC- Health International Inc. and Jet‟s Enterprise.

Visits made to the Guyana Shop

Throughout 2014, several persons made visits to the Guyana Shop to gather a true appreciation for all the locally manufactured products available in Guyana. Visits were made by investors, agro-processors and representatives from organizations such as CESO and USDA APHIS. In April, the members of the Women‟s Agro Processing Development accompanied by Mr. Sven Wills visited the Guyana Shop. Visits were also made by two Volunteer Advisors from CESO/SACO, Mr. Paul Williams and Ms. Beverly Williams and Ms. Thereza Barros, Dr. Conrad Estrada from, USDA APHIS and Mr. Jeffrey Barrus from the Embassy of the United States of America.

BOX 6

Success Story: “Taking the Guyana Shop National”

On Saturday May 31, 2014, the Guyana Marketing Corporation under the initiative ‘Taking the Guyana Shop National’ launched its Guyana Shop in Region 6 at the Spready’s Supermarket, Port Mourant, Berbice. Additionally, on Saturday October 18, 2014, the Guyana Shop launched its second Guyana Shop Corner in Region 2 at G&P Jaigobin and Son Supermarket in Anna Regina. This event was organized to coincide with the Second Anniversary of the Reopening of the Guyana Shop. Patrons in Berbice are now able to

have access to wider range of agroprocessed commodities.