2023 Victor Farmington Community Guide

Welcome to the Victor/Farmington Community Guide! We’re thrilled to have you here. This guide showcases the businesses within our vibrant communities. Whatever you need, chances are you’ll find it within these pages. These incredible organizations play a vital role in keeping our local economy strong.

Our community guide demonstrates the diverse range of businesses and organizations that contribute to the strength of our local economy. No need to travel far for what you need or want; you’re bound to find whatever you’re looking for just around the corner.

Each business has a story, and in this year’s revamped community guide, we take a deep dive into the fascinating tales behind many local businesses. Discover the heart and soul that drives these enterprises forward. Both Farmington and Victor are dedicated to welcoming and supporting area businesses.

We’ve compiled this guide to local businesses so residents and visitors alike may fully appreciate the essence of our community. Together with the Ontario

County Chamber of Commerce, the Farmington Chamber of Commerce, and the Victor Community Development Office, we are proud to be part of Victor and Farmington, and we trust you are too.

Within these pages, read about remarkable businesses that exemplify the neighborly spirit that permeates the Victor and Farmington area, employing customer-centric, low-pressure sales tactics. Explore the array of businesses that span various industries, from daycare to senior living centers, dental and medical practices, family law firms to financial institutions, all with a deep focus on community. Be sure to say hello to these business owners and their staff when you spot them around town.

Explore local attractions, schools, and organizations that form the lifeblood of our community. Whether you’re here for a day or a lifetime, we encourage you to immerse yourself in all that Victor and Farmington have to offer. Experience firsthand the vibrant spirit and countless opportunities that make our area truly special.

- The Featured Media Team

Auction Direct USA

It is no secret that purchasing a car – let alone the right car for you – is a huge time commitment and can be stressful. The process can seem daunting, and it is easy to get overwhelmed. And there are many questions to consider: How do you decide on the make and model? Do you need four-wheel drive? What gas mileage and features do you need or want in a vehicle?

When it comes to purchasing a previously owned car, you may have additional questions. Here in Victor, Auction Direct USA is the premier destination for previously owned vehicles. Carrying the largest inventory of cars under one roof in the Greater Rochester area, the Auction Direct USA team will be with you every step of the way until you find a car that checks all your boxes.

If you don’t find the right make and model you’re looking for at their Victor location, Auction Direct USA has a second location in Raleigh, North Carolina, and they will bring a vehicle up for you. Additionally, with their 5-day or 500-mile money-back guarantee, Auction Direct USA tries to make your car search as stress-free and straight-forward as possible.

Customer-Centric Service

While there are many different dealerships to choose from in the local area, Auction Direct USA strives to earn your business by committing to a customer-centric and welcoming environment. Unlike other dealerships, Auction Direct USA offers a one-price concept that has revolutionized the car-buying process.

This one-price concept is exactly as it sounds: they list each car with one price guaranteed to be the market’s best price. With the one-price concept, everything is transparent in the sale, there is no need for negotiation, and there is a “no-haggle” mentality. The goal of this approach is to make buying a car as streamlined as possible for the customer.

Auction Direct USA is open 24/7 online, so if you are interested in browsing what is available, their website is a great place to start. If you see a car that calls your name, make a VIP appointment, and a sales representative will have the car ready for you when you arrive at the dealership. Or if browsing online doesn’t feel right for you, Auction Direct USA welcomes walkins at any time.

According to General Manager Alan Friedman, the average customer travels 22 miles to visit their superstore. This is a significant distance, considering the area’s many dealership options, and Alan and his team appreciate the community’s trust in Auction Direct USA. As a locally-owned and locally-operated business, providing customer-centric service to the Rochester community is at the heart of Auction Direct USA’s work.

Their mission statement focuses on key values like trust and open information exchange, because they want each customer to feel supported in each automotive purchase. By empowering every customer they serve, Auction Direct USA prioritizes the customers’ needs and anticipates barriers that may arise.

After you choose the perfect vehicle but before you drive it away, the car goes through a rigorous 125-point vehicle inspection to ensure the vehicle’s top-notch performance and to ensure that it carries the best market price possible. Each car purchase also comes with a free CarFax report to guarantee transparency in the vehicle’s history.

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More Than Just a Dealership

The superstore nears 20 years of business at their Victor location, and with each passing year, they continue to flourish. Friedman has been with Auction Direct USA for over 13 years and has been General Manager for nearly 11. In the last decade, he and his team have grown the retail business by hundreds of cars each year.

He is proud of the team he and his coworkers have created, especially considering that many of the team members have been there for 10 years or more. Alan prioritizes customers’ needs when they look to buy a car, and he also works to generate a supportive environment for his staff of roughly 75. Auction Direct USA is passionate about empowering its staff, and that energy is evident as customers walk through their doors.

Auction Direct USA is also highly involved in local philanthropic efforts throughout the year. Whether it be supporting food drives during the holiday months or donating to organizations like the American Diabetes Association, the Boys and Girls Club, and the Alzheimer’s Foundation, Auction Direct USA regularly gives back to the community.

Why Buy Used?

Auction Direct USA operates with the customers’ best interests in mind. As a used vehicle superstore, they know that it is essential to help each customer choose a previously owned vehicle. Purchasing one of their used vehicles has several benefits that make it superior to buying new.

For starters, buying a new vehicle means instant and drastic vehicle depreciation directly after purchase. With Auction Direct USA, their previously-owned inventory affords customers a lower cost and a more stable vehicle value.

With around 800 vehicles to choose from between Auction Direct USA’s Victor and Raleigh locations, there is a healthy mix of makes, models, and types of vehicles available. According to Friedman, 50-60% of people end up buying a different car than they originally planned to buy, simply because there is so much to discover in Auction Direct USA’s inventory.

Auction Direct USA works with each customer to ensure they meet their financial needs and concerns, with many lender options to complement any budget. And customers may take comfort in knowing that purchasing a car through Auction Direct USA means owning it – no need to worry about a lease agreement. The car is yours!

In addition, the superstore keeps current with important market trends. For example, Friedman says Auction Direct USA is on the front line for electric vehicles, with a huge EV selection available. Auction Direct USA also offers electric charging stations on site that are open to the public.

A New Way to Buy a Used Car

Auction Direct USA is in the business of doing good business – they do not hassle customers; they welcome and encourage them to choose the best vehicle to meet their needs. Between the revolutionary one-price concept, a sales team with years of knowledge and expertise, and around 800 vehicles to explore, Auction Direct USA offers a fresh take on used car buying.

They welcome walk-ins and scheduled visits any day of the week. If you have questions, they want to help answer them. Their goal is to empower each customer who walks through their doors, because buying a car is a big decision, and they want you to have all the knowledge and support to make the right decision for you.

Customer-centric to their core, Auction Direct USA is ready to get you on the road.

Victor-Farmington Attractions

Local Attractions

Welcome to the picturesque Victor-Farmington area, a community known for its rich history, heritage, and progress. Experience the perfect blend of small-town hospitality, stunning landscapes, and a wide array of attractions that will captivate every visitor. Whether you’re seeking outdoor adventures, cultural exploration, or simply a peaceful retreat, VictorFarmington has something for everyone.

Nature enthusiasts, find yourselves in paradise as you explore the breathtaking scenery that surrounds the area. Immerse yourself in the miles and miles of trails that wind through hundreds of acres of parkland across Victor and Farmington. While the hard surface Auburn and Lehigh Valley Trails are notable highlights, many lesser-traveled trails await your discovery. Mountain biking enthusiasts enjoy trails developed specifically for them at Dryer Road Park, attracting off-road cyclists throughout the season. Check out the awesome sledding hill at Mertensia Park in addition to its sports fields and courts, playground, and lodge. The recreation department’s programming also brings the community together with a wide variety of events and opportunities throughout the year.

Delve into the area’s rich Seneca heritage at Ganondagan State Historic Site, New York’s only park dedicated to Native American history. Or check out the gravesite of Pabos, a Basque explorer seeking the Northwest Passage known as the first European visitor to the area. Across town, check out the Farmington Quaker Meetinghouse, known for its proud support of equal rights for Native Americans, African Americans, women, and other groups over the years.

Step back in time at the historic Valentown Museum, nestled within charming 14-acre Valentown Square—a cluster of preserved 19th-century buildings and America’s first shopping mall and community center that offers a fascinating glimpse into the past. Don’t miss the driving tour of Victor’s historic sites, showcasing schoolhouses and homesteads of iconic residents from yesteryear. Simply strolling the village’s charming streets with its historic buildings and quaint shops will transport you to another era.

For the ultimate shopping experience, head to the Eastview Mall area, a premier shopping destination drawing visitors from across the region. Explore a vast selection of high-end stores, boutiques, and

restaurants. Indulge in a shopping spree, catch a movie, or savor a delectable meal at one of the many dining options available. To escape the hustle and bustle, venture into the charming village and discover unique boutiques and specialty shops. Antique enthusiasts will find favorites dotting the Farmington and Victor area. There’s truly something for everyone.

Food lovers will delight in the diverse culinary scene here. Treat your taste buds to delicious farmfresh goodies at the farmers’ markets and roadside stands throughout the area. Sample high-quality wines and home-brewed craft beverages.

No visit to Victor-Farmington would be complete without immersing yourself in the warm and welcoming community. Check out local events and festivals that showcase the vibrant culture and traditions. Enjoy live music performances, art exhibits, and community gatherings that highlight the region’s talent and spirit.

Whether you seek adventure, relaxation, or a delightful mix of both, the Victor-Farmington area invites you to create lasting memories with small-town living and big-city opportunities. Come discover the charm of this community in Upstate New York.

Local Parks

Victor Parks & Recreation

7891 Lehigh Crossing, Victor, NY 14564 585-742-0140 • Fax: 585-924-0202 victorny.org • parksandrec@town-victor-ny.us

Dryer Road Park

7405 Dryer Road, Victor

This 132-acre park is the site of athletic fields and a box sports rink. There is a multi-age playground for children, year-round restrooms facilities, and a picnic shelter, which is available for casual use or reservation. There are 15 miles of multi-use trails for a variety of skill levels and abilities. Please sign in at the trailhead kiosk and pick up a trail map prior to setting out to explore the trails. The park links Victor’s Native American past with our future with pathways to Ganondagan State Historic Site.

Harlan Fisher Park

85 Lynaugh Road, Victor

One of the first parks in the Village of Victor, this park has picnic tables, a playground, trails and open space to enjoy.

Fishers Park

7929 Main Street Fishers, Victor

Located in the hamlet of Fishers, this 93-acre park is filled with passive and active recreation opportunities. Visitors can see a multitude of wildlife from deer, squirrels, and other woodland creatures to waterfowl and trout that spawn in the spring. Two tennis courts are available for the tennis players in your family. The extensive trail system is a great place to hike. Trails meander through the park across wooded ridges, through wetland areas, and along the banks of Irondequoit Creek. An entrance off Old Dutch Road provides you with many new trails with beautiful vistas. The extensive trail system is a great place to hike, snowshoe or cross-country ski.

Lehigh Crossing Park

7350 Victor-Mendon Road, Victor

This 54-acre park plays host to several miles of multi-use trails, vehicle parking area and gazebo. With woods, wetlands and ponds located within this passive park, numerous birds, waterfowl and critters find this park an exceptional place to call home. Bring binoculars and lace up your snowshoes in the winter!

MaryFrances Bluebird Haven

235 County Road 9, Victor

This park for special experiences was donated to the Town by Robert Butler in 1997. Located on Victor-Egypt Road (County Road 9), across from the Valentown Road intersection, this living classroom has an emphasis on preservation and restoration of New York State’s official bird, the Bluebird. A one mile looped trail traverses the property through open fields and woods. This trail enables park visitors to see bluebirds in their natural habitat. The renovated Butler Cottage is available for family gatherings, parties or business meetings. Included is a newly constructed handicapped accessible fishing dock.

Mead Square

39 West Main Street & Mead Lane, Victor

Located in the center of the Village, this park provides a place for residents as well as visitors to stop and enjoy the day. There are benches and shaded areas to relax under. There is a Horse on Parade in the center of the park.

Victor Municipal Park

6680 Paparone Drive, Victor

Victor’s newest park features a multi-age playground, enclosed lodge, picnic shelter, outdoor fitness stations, sand volleyball court, bocce ball court, horseshoe pits, stocked fishing pond and trails. The park bandshell and amphitheater host many special events including our summer concert series.

Village on the Park

Victor-Egypt Road (County Road 9), Victor 797 Rainbow Run (Soccer fields) • 760A Duck Hollow (playground)

This neighborhood park has two separate locations. The first consists of a playground, a gazebo and an open lawn area. The second area has two multi-purpose athletic fields. Both have parking areas and both are open to the public. The park also includes a looped trail rising and falling across a drumlin and a sledding hill.

Victor-Farmington Shopping

DICK’S House of Sport

Discover the Future of Retail

DICK’S House of Sport revolutionizes the way you experience sports and retail. Established in 1948 by Dick Stack in Binghamton, NY, DICK’S Sporting Goods has been a leading player in the industry for decades. Currently, the company is under the guidance of Executive Chairman, Ed Stack, and President and Chief Executive Officer, Lauren R. Hobart. In 2021, they opened the doors to the first-ever House of Sport location in Victor, and since then, they have been redefining the sporting goods retail experience.

What sets DICK’S House of Sport apart from any other retailer is their commitment to creating an unparalleled experience for customers. House of Sport is built on four pillars: Experience, Service, Community, and Product. At nearly three times the size of a typical DICK’S store, House of Sport is not just a shopping destination; it’s a community hub where people connect with sports and each other.

With an emphasis on connecting with the local community, House of Sport in Victor offers various classes, services, and product assortments that cater to athletes of all levels. Whether you’re a seasoned pro or a beginner looking to try out a new sport, House of Sport has everything you need to elevate your game.

The goals for the company are ambitious and exciting. Over the next two years, they plan to open more than 20 House of Sport locations, with nine of

them scheduled for 2023. They are thrilled to bring this innovative store concept to communities across the country, providing everyone with access to top-notch sporting goods and experiences.

As DICK’S moves forward, they’re constantly striving to introduce new and thrilling events and products. For the upcoming holiday season, they are excited to unveil the Ice Rink once again! The open-air outdoor rink will be operational from prior to Thanksgiving through mid-February 2024. Prepare for a season filled with winter fun, memories, and special events like Skate with Santa and 3v3 hockey leagues. Stay tuned for more announcements on forthcoming events and surprises!

At DICK’S, giving back to the local community is an integral part of their mission. Through The DICK’S Sporting Goods Foundation, established in 2011, they aim to inspire and enable sports participation. The Sports Matter program, launched in 2014, has already committed over $80 million to underfunded youth sports programs. Recently, they proudly gifted Vertus Charter School a $75,000 grant, and they want to express their gratitude to loyal customers, because contributions at checkout help fund these giving opportunities.

Sports have the power to change lives, and beyond physical and mental health benefits, sports have the potential to transform perspectives, character, and communities. At House of Sport, staff are dedicated to offering athletes in Victor a fresh and transformative way to experience the world of sports.

Come visit DICK’S House of Sport in Victor and be a part of the future of retail. Immerse yourself in an extraordinary sporting goods shopping experience like never before. Connect with the community, discover new passions, and elevate your game. They can’t wait to welcome you to the House of Sport family!

Orville’s Home Appliances

Orville’s Home Appliances on Cobblestone Court Drive in Victor celebrates their two-year anniversary and welcomes you to discover why their appliances, friendly sales team, and dependable reputation place them head and shoulders above their competitors.

Locally owned and operated, Orville and Anne Sarles opened the first location in Buffalo in 1965. Orville’s currently services eight locations and their team has maintained the Sarles’ legacy of being the go-to “appliance specialists” across the Rochester and Buffalo region. Orville’s combines high quality products, diverse brand selections, and competitive pricing with a trusted name Western New Yorkers have come to recognize for the past fifty-eight years.

Store manager, Lucas Goller, explains why their philosophy of always putting the customer first, and their convenient service model has helped them continue their tradition of excellence: “We try to get to know every customer, to help best assess their needs.” Orville’s recognizes that customers will be more likely to have a positive buying experience when their team finds products that best suit their needs and expectations.

The sales team carefully guides customers through the process without pushy sales.

Chief Operating Officer Shawn Buffum says, “Our approach is making sure it’s right for our customers and for our employees. Our business is based on selling quality appliances at competitive prices with service backed by a local company. We have all the resources and technology of a big box store, but with the advantage of being locally owned and operated.”

While other appliance companies outsource their service, delivery and installation departments, Orville’s approach has always been about keeping everything in-house. All employees are recruited, trained, and educated in-house, which promotes a satisfying customer experience. Knowledgeable sales and service representatives are key to answering customer questions and concerns.

As the largest appliance dealer in Western New York, Orville’s offers other savvy advantages. For example, Buffum says, “We utilize technology to enhance the customer experience. Our software tracks and maps our delivery routes with estimated arrival times. We also utilize this software to communicate with our customers, to provide delivery times though texts along with realtime updates. On our website, customers can track their deliveries by entering their phone or invoice number.“

Always putting the customer first, Orville’s offers financing and a low-price guarantee. Buffum says, “We continually monitor our local competition to keep prices low. If you find a lower price, we will beat it.” Customers can also apply for financing if they are unable to pay on the same day.

In addition, with the largest selection of available products and manufacturers, you are sure to find a product that will put your mind and your wallet at ease. With eight showrooms across Western NY, they purchase large quantities at a discount and pass the savings on to their customers.

Stop in today and discover what makes Orville’s the best appliance specialists in the region.

“I had the best experience at Orville’s The salesperson was knowledgeable and friendly. The delivery team was clean, respectful, and helpful.”

“Orville’s sales staff, delivery services, and follow-up are all top notch, and the employees are very friendly while providing professional courtesy and services. I highly recommend Orville’s and will continue to purchase my appliances there.”

Finger Lakes Monument Co., Inc.

Providing full service to the Finger Lakes for over 25 years.

Family owned. Family operated.

Monuments • Benches

Markers • Slants • Uprights

Specialty & Custom Designs

3740 Routes 5 & 20

Canandaigua

Bob O’Hora

585-394-1340 | 585-755-1716

flmonument@yahoo.com

www.fingerlakesmonument.com

Eastside Gold and Coin Exchange

Discover the Hidden Treasures in Your Home

Are you tired of the clutter in your home? Have you ever wondered if those old coins, jewelry, or vintage toys gathering dust could be worth something more? Look no further than Eastside Gold and Coin Exchange, owned and operated by Victor mainstay, Rob Kruchten.

With a lifelong passion for coins and antiques, Kruchten turned his hobby into a thriving business. Eastside Gold and Coin Exchange has served the Victor community since the end of January. From buying and selling bullion, jewelry, collectibles, cards, antiques, and vintage toys to purchasing entire estates, Eastside caters to your needs.

At Eastside Gold and Coin Exchange, jewelry accounts for about half of the items that come through their doors, as parts of estates and as individual items. Whether you’re looking to sell or buy exquisite pieces, you’ll find an impressive selection at Eastside. However, bullion and rare coins are often the most sought-after items in their inventory.

What makes working at Eastside Gold and Coin Exchange truly remarkable are the personal connections they forge with their customers. Kruchten and his team take pride in mingling with the community, meeting new people, and understanding their needs. They strive to help individuals clear the clutter and uncover hidden treasures.

According to Kruchten, you might be sitting on a treasure trove at home. He firmly believes that “You have a better chance of finding something of value at home than you have of winning the lottery.” Your Grandma’s heirloom jewelry or that old collection of

coins could hold immense worth. Kruchten’s favorite part of the business is when people discover the true value of the items they bring to Eastside Gold and Coin Exchange and their expressions of surprise and delight are obvious.

If you find yourself in possession of an estate and are unsure of how to handle it, Eastside Gold and Coin Exchange is here to assist you. They offer complimentary in-home appraisals to help clear estates effortlessly and get the best price for your items. With their expertise and fair evaluations, you can trust them to handle the process with care and professionalism.

Why choose Eastside Gold and Coin Exchange? They ensure transparency and customer satisfaction every step of the way. Unlike other establishments, they never take your items out of sight or subject you to uncomfortable haggling. There’s no pressure to sell, and no appointment is necessary. Furthermore, they don’t pay commission to their employees for buying your gold, ensuring a fair and unbiased evaluation each and every time.

At Eastside Gold and Coin Exchange, the list of items they buy is extensive. From jewelry, coins, and gold bars to silverware, watches, and dental gold, they are interested in a wide range of valuables. Their passion extends to various collectibles, including soda and advertising memorabilia, movie posters, characterrelated items, tobacco items, Zippos, and antique gambling items. They also deal in sports cards, comic books, old, vintage, and classic toys. If it holds value, Eastside Gold and Coin Exchange wants to see it.

The process of turning your forgotten treasures into cash is simple and efficient. Follow these three easy steps: First, be greeted by their friendly staff and place your items on the desk. Then, watch their professional gold and diamond buyer evaluate your items with expertise and precision. Finally, see your items weighed, and Eastside Gold and Coin Exchange will pay you immediately. It’s that simple!

Don’t let valuable items go unnoticed or clutter your home any longer. Visit Eastside Gold and Coin Exchange in Victor today and unlock the hidden treasures you never knew you had.

Oriental Rug Mart

Oriental Rug Mart has called Victor and Eastview Mall home since 2007. Owned by husband/wife team Reza Nejad-Sattari and Jila Kalantari and their son, Hadi, Oriental Rug Mart prides itself on developing long-lasting customer relationships, helping clients find perfect rugs to suit their needs without pushy sales tactics. They say, “Our philosophy is different from other retailers in our industry. We offer a wide selection of design styles at a value, and we’ll never push you beyond your budget. Our primary objective is to educate customers to create a long-lasting relationship, and that’s far more important than any individual rug sale.”

Reza, a former Kodak distributor in Iran, has been in the Rochester area rug business since the early 1990s, and he now oversees sourcing and customer relations/ sales, offering the best rugs from around the world here in Rochester and Victor. Jila manages finances, and Hadi focuses on marketing, making ORM a true family business. Hadi says, “The reputation my parents and our team have built over the decades speaks for itself, and we’re grateful for the feedback from our clients.”

Fine oriental rugs are unequaled in defining the feel of an interior space. Offering traditional, transitional, modern, and Art Interpreted options for every taste, Oriental Rug Mart has one of the biggest selections of hand-knotted, machine-made, and custom cut rugs outside NYC. You can find excellent value rugs for a first apartment, heirloom quality collectible rugs, and everything in between. Since 2016, they’ve collaborated with world-renowned artists such as Albert Paley and

Josh Simpson to make rugs based on their art, in their Art Interpreted line.

Hadi quotes Edgar Allan Poe, who said, “’The soul of the apartment is in the carpet.’ When we help clients find the perfect rug at the right price, we know we’ve done our job. Your home should be a reflection of you, and a rug can tie a room together beautifully.”

The staff at Oriental Rug Mart offers cleaning and repair services for all types of area rugs, effectively restoring treasured rugs to a new level of vibrancy and color. The team preserves your rug’s integrity for generations to come. With experienced staff to offer exceptional in-store preventative and restorative oriental rug repair services, Oriental Rug Mart experts partner their decades of experience and well-established relationships with specialists to tend to larger or more intricate repairs.

A full-service Oriental and area rug dealer offering the largest, most diverse inventory in upstate NY, Oriental Rug Mart provides excellent service and rugs to last generations. The knowledgeable, friendly staff are always there to help customers find what they’re looking for. Not quite sure a rug will work in your space? Take it for a “test drive” in your space before you commit.

Reza and Jila love living and working in Victor, with its growing, unique community. They host community events such as the Artists lecture series to teach the community about the magic and mystery of rugs.

Stop in to Oriental Rug Mart to see for yourself why this family-owned/run business is second to none in the industry. Sign up for their infrequent emails to hear first when they host special events and rug giveaways.

orientalrugmart.com • 805 Eastview Mall, Victor Mon-Sat 10am-7pm, Sun 11am-6pm

T.Spex Eyewear

Your Family-Focused Optical Destination

Discover a one-of-a-kind optical experience at T.Spex Eyewear, where personalized service and outstanding customer care take center stage. Founded in 2020 by Tonia Holmes, a seasoned local optician with over 26 years of experience, T.Spex Eyewear has quickly become the go-to optical shop in Canandaigua and Farmington.

T.Spex prides itself on personalized and outstanding customer service. You’re not just a number. The team will treat you like family and spend time with you during appointments. T.Spex offers custom frames and lenses and wants you to look your best! “Life is too short for just one pair of glasses” is our motto,” says Holmes, who has over 150 pairs herself. Tonia and her team take

the time to understand your requirements, helping you select the perfect frames and lenses to ensure you look and see your best.

Tonia loves guiding customers to find the ideal frames that enhance their confidence and vision. She says one of her proudest moments is witnessing the gift of sight come to life. Seeing smiles on customers’ faces as they put on a new pair of glasses with crystal-clear vision is truly rewarding. It’s moments like these that drive the team to go above and beyond to exceed expectations.

T.Spex aims to expand to new locations, while maintaining its strong reputation for exceptional customer service with a warm, family-oriented atmosphere.

Check out the exciting developments that are happening at T.Spex Eyewear this year. Explore the latest collection of Wiley X sunglasses, perfect for protecting your eyes in style. Experience the future of eyewear with the iGreen custom frame line, offering a wide range of style, color, size, and temple options.

Beyond offering outstanding eyewear, T.Spex Eyewear is deeply committed to giving back to the local community. The company regularly donates old glasses to the local Lion’s Club and contributes to various local groups, including the Kiwanis Club, The Victor Farmington Library Summer Reading Program, and the Gorham Food Pantry.

Experience the T.Spex Eyewear difference – where passion, personalized service, and community support come together. Visit our original Canandaigua location or celebrate the one-year anniversary of our Farmington store. Let Tonia and her team redefine the way you see and wear glasses.

Your Premier Destination for Quality Used Cars and Electric Vehicles

Auto Outlets USA, located on Route 332 in Farmington, has been serving the community since 2015. Led by CEO and owner John Iannone, a seasoned veteran with 35 years of experience in the automobile industry, Auto Outlets USA and its subsidiaries exclusively specialize in selling and servicing previously owned cars and trucks.

Iannone’s team is committed to providing outstanding value and exceptional products to customers as well as to inform the public about the benefits of electric vehicles (EVs) and helping them make informed decisions about their personal transportation needs.

In their ongoing commitment to innovation and meeting the evolving needs of customers, they are thrilled to introduce their newest location, the Electric Car Corner, which will open in early Fall 2023 at 6162 Route 96 in Farmington. The Electric Car Corner will focus on the sale of previously owned hybrid and electric vehicles.

The Electric Car Corner is the only one-stop destination in New York State to exclusively sell EVs and hybrids. They are passionate about all things EV and are determined to dispel myths and misconceptions surrounding these vehicles. With the Electric Car Corner, the Auto Outlets team strives to educate consumers about the next generation of personal transportation.

Iannone says their goal at both locations is to provide an exceptional buying experience and to assist customers in finding the best vehicle that suits their personal needs. Auto Outlets USA is not just about selling cars, Iannone affirms; they help consumers make informed choices.

“Every day is a new experience. I love the ever-changing landscape and advances made in transportation. It’s amazing what I’ve seen over the last 35 years,” Iannone says, who’s especially proud of the incredible team at Auto Outlets USA. Their hard work and dedication have allowed them to cultivate a loyal customer base and develop a strong business model. Their employees are at the heart of everything the business does, and their hard work and dedication inspire them all to provide an exceptional buying experience for every customer who walks through their doors.

Giving back to the community is of utmost importance to Iannone and the business. At the Electric Car Corner, they dedicate prime road frontage to offer the public electric vehicle fast-charging stations. These charging stations, the first of their kind in Farmington, provide a valuable service to EV owners and contribute to a greener, more sustainable future. The company also works closely with local environmentally friendly organizations to spread best practices and promote a greener, carbon-free world.

Whether you’re in search of a reliable used car or exploring the exciting world of electric vehicles, the team at Auto Outlets USA and the Electric Car Corner are here to guide you on your journey. Discover the difference of a dealership that is not only passionate about cars but also dedicated to your needs and the future of transportation. Visit their website at www.autooutletsusa.com to learn more and start your automotive adventure today.

Greater Rochester Habitat for Humanity

Greater Rochester Habitat for Humanity believes that everyone deserves a safe and decent place to live, and their convenient local ReStore centers help make that vision a reality. When you shop and donate to your local ReStore Center, you help Greater Rochester Habitat for Humanity provide housing and essential items to local families. Proceeds from every purchase at your local ReStore Center fund sustainable housing for those who need it most.

ReStore Centers are located in Canandaigua, Henrietta, and Webster. The Canandaigua location, opened in 2010, recently received the ReStore of the Year Award from Habitat New York State. The Henrietta location opened in 2016, and the newest location at BayTowne Plaza in Webster opened in August 2023,

relocating the Culver Rd ReStore.

Some locals believe you can only shop at a ReStore location if you are low-income, but that is not the case. When you shop at a ReStore, you help Greater Rochester Habitat for Humanity carry out its important mission to help the community’s most vulnerable gain independence.

Nash Bock, Greater Rochester HFH Chief Business and Innovation Officer explains, “All the proceeds from ReStore help fund home building and programs that further Habitat’s mission, allowing more hard-working families the opportunity to purchase and own a home they can afford. Many people think we give houses away, but the truth is that we partner with families to prove a hand-up, not a hand-out, and families work alongside our volunteers and purchase their home with an affordable mortgage.”

You never know what you might discover at your local ReStore center. Each ReStore offers a variety of items, including appliances, furniture, household décor, antiques, and so much more. The joy of recycling, reusing, or repurposing previously used items and providing a new home is key to ReStore. ReStore has many generous benefactors who donate new items throughout the year, but they rely on community donations as well.

Through creativity, heart, and volunteerism, Greater Rochester Habitat for Humanity ReStores have been making dreams come true. Many Rochesterians have benefited from their programs and/or helped strangers get back on their feet. If you would like to volunteer, donate, or learn more, visit www.grhabitat.org/restore.

AE Gifts & Clothing and Artisan Market

A Celebration of Community and Creativity

AE Gifts & Clothing and Artisan Market is a cherished, locally-owned establishment, spearheaded by Aimee Cain, a passionate entrepreneur and devoted Victor resident. Over the past five years, this store has become a beloved destination for both locals and visitors, offering exceptional service and a thoughtfully curated collection of gifts and clothing. Aimee’s commitment to providing a unique shopping experience has made AE Gifts & Clothing and Artisan Market the go-to destination for those seeking one-of-a-kind items.

Aimee recognized an opportunity to create a space

where talented artisans could showcase their work nearly three years ago. This vision and dedication to supporting local talent have driven AE Artisan Market’s success and meaningful contribution to the Victor community. AE takes immense pride in offering a diverse selection of products that cater to every taste and preference, while their commitment to supporting local talent and promoting community spirit sets them apart from others in the market. AE is also proud to serve as a hub for Buffalo Bills enthusiasts, with an extensive collection of merchandise, catering to fans’ desire to express their support for the team.

Being a local business allows AE the privilege of forging meaningful connections with the Victor community. Witnessing the joy and satisfaction their products bring to customers’ lives brings Aimee immense joy. She says the “moments of delight” when customers find that perfect gift or a piece of clothing that truly speaks to their style remind her why she started AE and why she continues to come to work every day with enthusiasm and dedication.

AE’s primary goal is to become the go-to destination for anyone seeking the perfect gift or a delightful pick-me-up. More than just a retail store, AE seeks to add joy and thoughtfulness to every occasion. By offering a diverse range of products, many crafted by talented individuals from their community, AE encourages customers to shop locally and support small businesses, aiming to foster the local creative economy and contribute to the vibrancy of Victor.

Aimee is excited to announce that in September 2023, they will open their second location, marking a significant milestone for AE Gifts & Clothing. This expansion will enhance offerings at their beloved Village location, AE Artisan Market, expanding their partnership with Deep Roots Clothing, while bringing fresh perspectives, new brands, and captivating styles to their High Point location, AE Gifts & Clothing.

AE takes pride in its active involvement in the Victor community, collaborating with the Village on various events and initiatives that celebrate creativity and foster a strong sense of community spirit. Whether it’s participating in street-sale events, contributing to local fundraisers, or supporting community-driven projects, AE is dedicated to making a positive impact in the place they call home.

Giving back to the community is fundamental to AE’s mission. Through Community Connection shopping events, AE partners with local groups and organizations to make a positive impact, with a percentage of sales directly benefiting the partnering organization. They actively engage in fundraisers, donation drives, and local initiatives throughout the year to address the needs of neighbors and foster meaningful connections.

AE thanks you for your continued support! They look forward to welcoming you to AE Gifts & Clothing and Artisan Market and sharing the magic of communityfocused retail experience with you! Follow them on social media to stay informed about upcoming events, promotions, and new product launches. Together, let’s make this year at AE Gifts & Clothing and Artisan Market one to remember!

Advent Automotive

Trustworthy Excellence in Auto Repair

In the heart of Upstate New York, Advent Automotive has been serving the community with unwavering dedication and expertise for nearly 25 years. Joe Bevaqua and Michael Callaraman are the driving forces behind Advent Automotive, a name synonymous with reliability, honesty, and exceptional automotive care. With a journey that started from a passion for “hot rods” in his youth, Joe has built a reputable establishment that stands out for its customer-centric approach and commitment to quality.

As owner and founder of Advent Automotive, Joe and Mike’s story is one of self-taught expertise and unyielding dedication. Fondly recalling his automotive beginnings at the age of 15, Joe has seen it all – from tearing his parents’ cars apart to mastering the art of auto mechanics through a Boy Scouts Explorer Program. From there, he climbed the ladder within a sponsoring company, transitioning from auto mechanic to Assistant Manager and finally to Manager. At the cusp of his late 30s, Joe ventured into the realm of entrepreneurship, creating Advent Automotive.

What sets Advent Automotive apart is its distinctive approach to business. Unlike many in the industry, Joe and Mike’s business operates on an hourly basis rather than commission-driven models. This ensures that every repair is prioritized based on necessity, eliminating any incentive for unnecessary services. With a bustling parking lot filled with cars and trucks in need of care, Advent Automotive handles an impressive average of 35-40 vehicles each day. The overwhelming demand led to the establishment of a second repair shop, expanding their service to the community.

Upstate New York’s harsh winters and salt-ridden

roads present unique challenges for auto repair. Yet, Joe’s team thrives in this adversity, addressing rusted springs, deteriorated shock absorbers, warped brake rotors, and more. For Advent Automotive, tackling these challenges is a testament to their expertise, and they’re up for the task.

At the heart of Advent Automotive’s success lies the cornerstone of customer trust. Joe’s proudest moments come when a customer places their faith in the business, dropping their keys on the counter with the assurance that their vehicle is in capable hands. This trust is earned through a commitment to integrity, as Joe, Mike, and their team approach every job with honesty and a dedication to genuine work.

Looking to the future, Joe and Mike’s ambitions remain unwavering. With a team of eleven dedicated employees, he envisions passing the torch to their sons and business partners, ensuring the legacy of Advent Automotive lives on for generations to come. Joe humorously contemplates scaling down his own role in the business, quipping that he might reduce his workload to “three days per week until he is about 90.”

Advent is more than just a repair shop; it’s an integral part of the community. Through sponsorships and partnerships with local events, schools, and emergency services, their business gives back to the community that supports it. From Log Days in Farmington/Victor to Cobblestone Performing Arts Center, from hockey to baseball teams, Advent Automotive is there, offering a helping hand. Advent also helps repair and maintain Farmington Ambulance, and Victor and Farmington Fire Department vehicles.

Advent Automotive is all about trust and assistance. Joe says, “We come to work every day not knowing what work is going to show up, besides what’s scheduled … and we try to help everyone we can if it’s possible to do it.” From its humble beginnings rooted in passion to its present status as a pillar of trust and reliability, Advent Automotive is a testament to the power of commitment, expertise, and community spirit.

Two Great Frame Shops. Both Provide

PICTURE FRAMING

The Frame Shop

Exquisite Frames: The Frame Shop’s

For over four decades, The Frame Shop has been the custodian of cherished memories, transforming them into breathtaking works of art. Nestled in the heart of Rochester and its suburbs, this unique establishment is a haven for those seeking to encapsulate their most treasured moments in handcrafted, tailor-made frames.

Founded in 1976 as a family-owned endeavor by Don Blanding’s older brothers, The Frame Shop has evolved into a true testament to artistic dedication. With a profound commitment to quality and an eye for detail, the shop specializes in crafting custom frames that embody the essence of each customer’s

From custom framing and fine art frames to shadow boxes, diplomas, posters, photos, and canvas stretching, The Frame Shop’s repertoire covers a wide spectrum of framing needs. The materials used, ranging from wood and metal to various matte colors, ensure that each

Don Blanding, the current owner, has been with the business since he was 16 years old. Having recently moved the shop’s location to the Country Club Plaza in East Rochester and opened a second location on Route 96 in Victor, Don envisions better catering to the community’s framing needs. What sets The Frame Shop apart is its role as one of the last remaining framing shops in the region, standing tall amidst the closure of

The heartwarming tales of customers entrusting their precious memories to The Frame Shop resonate deeply with Don. The joy of surpassing expectations and delivering frames that capture the essence of each memory is a constant source of pride. Whether it’s framing a cherished photograph, a hard-earned diploma, or even an autographed relic from the past, The Frame Shop’s craftsmanship knows no bounds.

As Don envisions the future, he strives to align the business with customer demands by expanding its presence. Yet, he remains grounded in his passion for the craft, committing to serving the community as long as he derives satisfaction from his work.

The Frame Shop’s commitment extends beyond its doors, reaching out to the community it calls home. Through partnerships with customers engaged in philanthropic endeavors, the shop lends its support to local causes and charitable events.

In a world where memories fade, The Frame Shop stands as a beacon of artistry and care, preserving the moments that define us. With a legacy spanning generations, this unique establishment remains dedicated to turning life’s fleeting instants into timeless art.

theframeshopfairport.com

Ontario County Chamber of Commerce

The Ontario County Chamber of Commerce proudly serves more than 700 businesses in the region, including the Victor and Farmington communities. A full year into the rebrand of OnChamber, they continue to find ways to deliver value to their membership, beginning with listening to member needs.

Their county-wide approach uniquely positions OnChamber to collaborate with and support local chambers of commerce and municipal economic development activities. They support local companies with growth resources like on-site business planning assistance, influencer meetings and networking mixers, ribbon cuttings, educational resources, visibility in their lifestyle magazine OnCanandaigua, and access to healthcare and other benefit packages. They regularly collect business community input on economic development and public policy issues to inform local and state decision making.

Understanding member needs and aspirations is critical, which is why they’ve begun a regular survey process. These periodic “check-ins” and event post-mortems ensure they optimize the value to each member, sponsor, and partner. Their 113 and Megaphone email communications allow members to spread the word about their business, events, or other news.

The OnChamber hosts signature events such as their annual Neo Classic Golf Tournament, The Q Annual Meeting, Business Achievement Awards, and ATHENA Awards, recognizing local women business leaders. They hosted New York State Senator Pam Helming (R-54) for the 2023 State of the State breakfast at Fort Hill Performing Arts Center this past spring. They will host the program again in 2024 as they reintroduce their State of Municipalities event spotlighting local government leadership and issues that define the community.

The Ontario County Chamber has experienced a lot of growth and change this year, including beginning a search for a new president to lead the organization into its next phase of service. Following a multi-year strategic planning process that included member and community input into the chamber’s future direction, the board pursues a greater economic development and public policy role for the organization, consistent with their mission to drive economic prosperity in the Finger Lakes region. They anticipate providing greater resources for smaller companies while partnering with local government to retain, grow, and recruit new business investment.

The Finger Lakes’ natural beauty is a handsome backdrop for memories of all kinds - business startups, destination weddings, raising families, enjoying vacations, attending college, building a career, or enjoying an active retirement. Whether you’re new to the area or a lifetime resident, they’re happy to help you get the most out of your time in Canandaigua and Ontario County. Join them at www.onchamber.com.

Victor Community Development Office

Where we are now...2023

The closure of the Victor Chamber of Commerce did not change the need to coordinate the business resources under one umbrella – VCDO. The concept of the VCDO was still relevant and necessary in order to provide that one-stop shop concept to local businesses. We feel that by combining these agencies under one umbrella, we will be able to offer enhanced streamlined services to Victor businesses and elevate Victor’s competitive advantage in attracting and retaining businesses. Now more than ever it is imperative to Victor’s future that we stop working in silos and combine efforts to be successful.

So, what is under the umbrella?

Victor Economic Development Department –resides within the Town Hall at 85 East Main Street. It provides support to businesses through relocation assistance and connections with Town departments. It assists with grant administration and various town projects, as well.

We are an umbrella agency consisting of Economic Development, Victor LDC, Reimagine Victor and Community Events that serves as a one-stop shop for business resources.

Mission: To be the catalyst for a successful, strong, and thriving community.

Vision: Promote and lead local businesses through our innovative partnership created to be a single resource for business support.

How we got here…

The pandemic brought about change to our lives at home, work and in our businesses. As difficult as it was, there were some positive changes that arose as well as opportunities!

For many years now the Victor community has had four agencies working to support business: Victor Local Development, Economic Development Department, Victor Chamber of Commerce, and the Victor Business Connection. While we are fortunate to have these entities available to provide business support, there is often duplication of and, most of all, confusion amongst businesses regarding services provided. It became a marketing nightmare to promote all of these entities and communicate effectively where businesses turn for resources.

In 2021, the Victor Chamber of Commerce ceased operation due to financial issues and worked with the Ontario County Chamber to begin servicing Victor Businesses. The VCDO is in communication with that agency regarding Victor and Ontario County activities.

Victor Local Development Corporation –resides within the Town Hall – stand-alone 501c4 agency managed by a board of directors. Its focus is on Main Street Revitalization, financial resources for businesses, recognizing local business achievements, and general support for small businesses.

Reimagine Victor – a grassroots group of business owners, residents and Town/Village staff that came together to move Victor forward with new ideas and initiatives. The group is focused on beautification, wayfinding, connecting trail users to businesses, quality of life amenities for residents and initiatives that support business.

Community Events – We coordinate community events that showcase local businesses and attract residents and visitors. You can find the updated events calendar at www.victorny.org – community events calendar at the bottom of the home page.

For more information or if you are looking to locate in Victor please contact:

Kathy Rayburn, Director Economic Development krayburn@town-victor-ny.us • 585-742-5073

Discover Victor today and support local businesses. Check out business happenings on Facebook and Instagram!

Farmington Chamber of Commerce

The Farmington Chamber of Commerce rolls out the welcome wagon for local businesses! An allvolunteer organization, the Chamber’s 15 members, led by President Jim Crane and Vice President Dan Delpriore, work hard to bring opportunities and value to Farmington area businesses. The Farmington Chamber fosters trade and commerce and supports business, financial, and professional interests in the town of Farmington.

The Farmington Chamber offers incredible benefits to its members, including:

• Website business listings

• Welcome Wagon bags for new residents with member businesses’ information

• Ribbon cuttings and mixers

• Lunch and Learn seminars

• Farmington Farm Market

• Music at the Market

• Annual Scarecrow contest

• Annual AMVET / Chamber Golf Tournament

• And more

The Farmington Chamber partnered with the Town of Farmington to install 25 new Welcome to Farmington signs along all roads entering the town to promote tourism and accurate wayfinding.

The Chamber’s ever-popular Farmington Farm Market, hosted by local business owner and Chamber Board Member, Karen Brake, is held weekly June through August next to Mrs. Brake’s Spices on State Route 332 in the Post Office plaza across from the state trooper barracks. Bringing the community together each week with its delicious, locally grown produce, the farm market also features giveaways and treats. The last Friday of each month, enter to win a bag of goodies from each vendor at the Market.

Each September, the Farmington Chamber of Commerce joins AMVETS Post 332 for its annual Veterans Helping Veterans Golf Tournament. Funds raised help support veterans programs and events in the community. Thank you to the many generous participants who make this annual event a success.

The Farmington Chamber is currently working toward offering scholarships for local graduates.

Victor-Farmington Services

Parkwood Heights

One of only a few locally-owned senior living communities in the area, Parkwood Heights boasts a picturesque setting, nestled on 122 acres off Victor Rd in Macedon, just minutes from Fairport, Victor, Farmington, and Canandaigua. Originally opened as an 88-unit senior apartment building in 2000, Parkwood has since constructed 64 custom-built patio homes for individual ownership, and two phases of ranch villas, the last phase of which was completed in 2022.

Parkwood offers a range of housing options designed

to meet the unique needs and preferences of its residents, from villas and patio homes to independent and Enriched Living apartments. All of Parkwood’s housing options offer spacious floor plans with ample community space for residents to socialize and enjoy life. All rental units include full back-up power so outages do not affect Parkwood residents.

Residents can dine in Parkwood’s Fireside Dining Room, stroll to the Parkwood Creekside Park, and work out in the fitness center. Parkwood’s exceptional Activities Department curates an array of engaging outings and events to help residents fill days with fun and excitement. The brand-new patio and gazebo now provide the perfect site for outdoor dining and activities.

Parkwood’s Independent Living options allow seniors to enjoy time with friends and neighbors while avoiding the loneliness and home maintenance that plague so many seniors living in their long-time family homes. Parkwood’s Enriched Living program adds Case Management and Medication Management along with other services.

Parkwood’s Craig Welker says, “The best part of Parkwood Heights is the way the wonderful staff are all committed to our residents’ happiness. Taking care of our residents is the number one priority; we strive to have our residents enjoy life.”

Experience the unmatched senior living at Parkwood Heights. Contact them today to schedule a personalized tour and discover the warmth and hospitality that

1340 Parkwood Dr., Macedon • parkwoodheights.com

The Lyons National Bank (LNB)

LNB Loves Local

As your hometown bank, LNB is dedicated to supporting the people, businesses and organizations of our local communities.

Since 1852, the Lyons National Bank (LNB) has provided a community banking experience focused on providing the best in personal service. Today, they offer a wide range of banking products and services for your personal and business banking, lending, and wealth management needs. With full-service offices across seven counties in the Finger Lakes region, their experienced staff is available at each of their 16 offices for in-person customer service. And for 24/7 banking convenience, their online and mobile banking technologies allow you to bank from anywhere on your schedule.

LNB’s dedicated staff lives and works in the communities they serve. They’re your neighbors and friends, and they make it their mission to help communities grow and prosper. They give back each year through volunteerism and sponsorships, and proudly serve on boards of local organizations, coach local youth, and roll up their sleeves for causes that inspire them.

LNB’s unique Farmington office, built in 2020, provides customers and visitors with a visual history lesson. The Hathaway House, the second oldest structure in Ontario County, is the backdrop for a stunning office setting. Every effort was made to preserve the rich history of the Hathaway family and surrounding area. To learn more about the construction project, visit https://bankwithlnb.com/tools-tech/video-library/. Or better yet, stop in and view the space in person. The public is always welcome to visit.

At LNB, community banking means having a strong understanding of local banking needs. Their Farmington Advisory Board, comprised of community leaders who live and operate businesses in the area, offer insight regarding important issues in the community and provide valuable feedback that helps keep LNB wellaligned with the local economy and with the people in the community.

In addition to its long-standing history and commitment to the local community, LNB continuously strives to offer banking products people find rewarding. From their CashBack Checking and Cash Management Services for businesses to being a leading mortgage lender and wealth management services provider, they offer a wide array of financial services.

Stop in today to LNB’s office at 1423 Hathaway Drive in Farmington and experience what LNB’s Hometown Banking is all about. For more information and resources, visit BankwithLNB.com or LNB’s Facebook page.

Safe at Home Physical Therapy

In 2015, Robin Barclay founded Safe at Home Physical Therapy with a mission to promote proactive health management. Initially offering in-home physical therapy and wellness classes, the organization has evolved into a leading provider of physical therapy for the aging and individuals with Parkinson’s disease.

The focus of Safe at Home is on keeping people active and mobile, working with them to overcome challenges and providing exercise classes at their gym. This integrated approach fosters wellness and mobility, enabling individuals to age actively and

manage Parkinson’s effectively. Services are available both in the comfort of your home or at the clinic/gym located in Victor and Geneva. The dedication to quality care led to Safe at Home being recognized as the Greater Rochester Score 2019 Outstanding Business.

A wide range of individual programs and group classes cater to those living with Parkinson’s. From the 4-week LSVT BIG program to Parkinson Wellness Recovery Moves (PWR! Moves) and Rock Steady Boxing classes, Safe at Home advocates for individuals with Parkinson’s, collaborating with therapists and clinicians for optimal outcomes. Clients often experience significant improvements, and the right exercise regimen can help slow disease progression and alleviate symptoms.

Apart from Parkinson’s programs, Safe at Home offers entertaining cardio cognitive and functional fitness classes that boost endurance and mental sharpness. The convenience of accessing therapy at home empowers individuals to age actively and confidently. With 23 years of experience as a Physical Therapist, Robin emphasizes early intervention, encouraging people to start therapy as soon as issues arise to prevent potential complications.

Safe at Home also ensures smooth communication with doctors while operating in New York, a direct access state where individuals do not require referrals to begin physical therapy.

To learn more, interested individuals can call (585) 398-6050 or visit www.safeathomept.com. Additionally, the Parkinson’s Empowerment Podcast provides valuable insights. Robin and the dedicated team at Safe at Home eagerly await the opportunity to offer their support and expertise.

Doodle Bugs! Children’s Learning Academy

Owned and operated by Herb and Karen Ego since 2012, Doodlebugs! Children’s Learning Academy offers education-based care for children aged six weeks to 12 years. Their comprehensive programs include Preschool/Pre-K and Summer Camp, combining developmentally appropriate classroom experiences, enrichment activities, and center events.

Karen, former Center Director, recently retired but continues to provide advice and support to the staff. Herb manages business operations. Celebrating their 10th anniversary last year, Doodlebugs! has been a cornerstone of the Victor community, actively involved in supporting charities while delivering highquality care. Focused on developing children’s love for learning, curiosity, and kindness, they have touched and supported numerous children, parents, staff, and community members over the years.

Doodlebugs! received recognition as the Chamber of Commerce’s service provider of the year in 2022. The academy is nationally accredited, exemplifying their commitment to excellence. Many families have entrusted their children to Doodlebugs! from infancy to kindergarten, and staff have watched them grow into remarkable young individuals.

The academy’s dedicated teachers and staff deserve special praise for their patience and kindness. Herb says, “It takes a special person to spend eight hours with 10 or more children under five! [The staff] are incredible and the impact they have on young children often goes unnoticed, but not by us. Like us, they simply love kids and the boundless joy they bring to each day.”

Doodlebugs! lives by its simple mission statement: Happy Parents, Happy Teachers, and Happy Children. Striking a balance and fairness among the different stakeholders is key because if the parents and teachers are happy, the children will be too.

Beyond their educational services, Doodlebugs! actively contributes to the community. Doodlebugs! engages in fundraising for the Victor Farmington Food Cupboard, Toys for Tots, Ronald McDonald House, Stroll for Strong, and others, and sponsors community charities including the Serenity House, Victor Farmington Library, Canandaigua PBA youth programs, as well as Victor Little League Baseball and other children’s sports teams. They also support community events like Hang Around Victor Day and other local Victor Economic Development events.

To learn more about Doodlebugs! in Victor, contact Karen Ego at 585.742.1200 or victor.ny@doodlebugs.com.

Lino Reale Insurance Agency, Inc.

Where Community and Personalized Service Matter

For Lino Reale, a fortuitous internship during college blossomed into a successful career. As owner of Lino Reale Insurance Agency, Inc. on West Main Street in Victor, Reale’s 35 years of experience in the insurance industry have made him a respected figure in the community. Over the past 17 years, Lino Reale Insurance Agency, Inc. has become a Victor staple, known for its personalized customer service and commitment to their client’s well-being throughout life’s stages.

Reale and his team of licensed staff treat every individual as if they are their only customer. With over 100 insurance products, including State Farm Life, Home, Auto, Renters, Motorcycle, Condo, Business, Pet, Recreation Vehicle insurance, and more, the agency has something to offer for every customer’s needs. To help customers prepare for the future, they also provide a variety of banking products and financial services.

Check out State Farm’s new Drive Safe and Save program, allowing drivers’ good habits to help the driver save money. Reale says technology is improving and there are multiple ways to save money on insurance through State Farm.

What sets Lino Reale Insurance Agency, Inc. apart from the rest is its dedication to personalized customer service. Reale himself thrives on sitting down with customers, engaging in genuine conversations to understand their specific needs fully. This approach has earned him a loyal customer base, and the agency

prides itself on customer retention, with very few customers choosing to leave unless they move out of state – a testament to their exceptional customer satisfaction and service.

Reale is most proud of watching customers’ families grow over time. From offering renters or home insurance to young adults heading off to college, to planning for retirement and life insurance coverage, Lino Reale Insurance Agency, Inc. remains a trusted partner in every stage of their clients’ lives.

Reale envisions his agency being the go-to financial service agency in the area, providing comprehensive support and assistance to the community they live and raise their own families in. The agency’s growth has been largely fueled by word-of-mouth referrals, a testament to the trust and satisfaction of their existing clientele.

As a company deeply embedded in the Victor community, Lino Reale Insurance Agency, Inc. firmly believes in giving back. They actively participate in charity walks and engage in community events like the annual Hang Around Victor Day. Philanthropic efforts focus largely on supporting special needs children’s charities, such as C.U.R.E. Childhood Cancer Association and IAC Kids (It’s About Caring for Kids). They also annually support the Special Olympics by participating in the Polar Plunge in Canandaigua Lake.

Reale explains, “We are a community. We are here for the community. We’re like counselors. We always put the customers’ needs first.” This ethos is evident in every interaction with Lino Reale and his team.

So, whether you are seeking insurance coverage tailored to your unique circumstances or financial guidance to secure your future, Lino Reale Insurance Agency, Inc. is your trusted partner. Visit their office today at 98 West Main Street or learn more about their services at www.linoreale.com. Experience the personalized service at an agency where community matters and customers are always the priority.

“Like a good neighbor, State Farm is there.”

ESL Federal Credit Union in Victor

Your Community-Oriented Financial Partner

Founded in 1920, ESL Federal Credit Union serves as a full-service financial institution to more than 400,000 members and 15,550 businesses. ESL saw a growing need to service Victor and surrounding communities and opened its Victor Office in 2021.

Setting ESL apart is their unwavering commitment to their community. At ESL, their purpose is simple: they help their community thrive and prosper. This purpose guides every aspect of their work, from the products and services they offer to their active participation in community events.

Leading the team at the ESL Victor office is Branch Manager Lindsey Tambe. With a passion for working closely with the community, she takes great pride in

nurturing an exceptional team that excels in community involvement and consistently delivers a superior member experience.

Opening the Victor location in 2021 was a significant milestone in Tambe’s banking career. Having held various positions within the company, Tambe cherishes the chance to witness the remarkable growth ESL has experienced in such a short time within the Victor community.

The ESL Victor office’s primary focus is meeting the financial needs of the Victor, Farmington, and surrounding communities. Whether you’re looking to establish or strengthen your credit, require assistance with loan products, wish to save for the future, or manage the ongoing financial needs of your business, the dedicated ESL team is here to provide tailored solutions.

As an active community member, ESL hosts and participates in various events throughout the year, such as Ontario County Chamber events and the Climb Aboard Victor Event in September. ESL shares its financial success with its members through the Owners’ Dividend program, which has provided $100 million to ESL members since 2020. They also sponsor organizations within the Victor community, and have reinvested more than $100 million in grants across greater Rochester through their Community Impact initiatives.

ESL genuinely cares about the communities they serve, and their employees are passionate about living their purpose day in and day out, here to assist members in any way they can. Visit the ESL branch on School Street in the Village to experience the personalized service and financial expertise that sets them apart.

Dr. Mark DiMartino’s Dental Office

Discover Excellence in Dentistry

At Dr. Mark DiMartino’s Dental Office, excellence in dentistry begins with a collaborative approach between their experienced team and their valued patients. They prioritize open communication, long-term relationships, and personalized treatment plans to help you achieve your dental goals. At Dr. DiMartino’s office, you’ll find caring, skilled professionals dedicated to simplifying the often-complicated world of dental healthcare.

With a solid educational background from Boston College and the University at Buffalo School of Dentistry, Dr. DiMartino continuously expands his knowledge. He completed a general practice residency at Rochester General Hospital and has served on the teaching staff in Monroe Community College’s Department of Dental Hygiene. Dr. DiMartino’s commitment to lifelong learning ensures that he stays up-to-date with the latest dental care advancements.

When you choose Dr. Mark DiMartino’s Dental Office, you gain access to a comprehensive range of services. From general dentistry and emergency care to restorative and cosmetic treatments, we have you covered. Whether you require dental exams, cleanings, tooth extractions, or dental fillings, our skilled team will provide the highest quality of care.

For those seeking a smile transformation, our cosmetic dentistry services - including dental bonding, crowns, teeth whitening, and veneers - can help you achieve the stunning smile you’ve always wanted. Dr. DiMartino has also completed education at the Misch Implant Institute, allowing him to offer advanced procedures such as ridge augmentation, bone grafting, and implant placement.

To experience exceptional dental care, schedule an appointment today. At Dr. Mark DiMartino’s Dental Office, we’re committed to providing you with the knowledge and support you need to make informed decisions about your dental healthcare. Trust us to deliver exceptional dentistry that will yield dividends for a lifetime. We welcome you to follow us on Facebook to stay updated with our practice news and helpful dental tips.

Legacy at Fairways

Where Extraordinary Living Thrives

For over 14 years, Legacy at Fairways, owned by Watermark Retirement Communities, has been committed to creating extraordinary and innovative communities where people thrive. Led by dedicated Executive Director, Michelle Kennison, Legacy at Fairways goes above and beyond to ensure residents experience a fulfilling and vibrant lifestyle. Legacy at Fairways recently received the prestigious Betty Short Award for extraordinary programming out of 70 Watermark communities nationwide.

At Legacy, Watermark University classes provide meaningful opportunities for individuals to learn, teach, grow, and achieve wellness. BrainCafé, a comprehensive memory training series developed with

UCLA, helps train residents’ brains to remember life’s most important details. Extraordinary Outings redefine the possibilities of senior living. Going beyond typical excursions, these special experiences create lasting memories for residents and their friends. Whether it’s a scenic tour, cultural event, or adventurous outing, they strive to make every moment extraordinary.

Tessa Ryan, Legacy at Fairway’s dedicated Sales Director, emphasizes the personalized care and attention Legacy at Fairways provides: “Each resident that joins our community is unique, and we take pride in truly getting to know them and give them opportunities to thrive in the community.”

The staff at Legacy at Fairways believes in celebrating life’s joys and making a positive impact on the community. Through annual events such as an Alzheimer’s Association chicken barbeque fundraiser, an Oscar party, a concert series, wellness and craft fairs, a summer carnival, casino night, and Watermark for Kids fundraiser, Legacy actively contributes to causes that matter.

Watermark for Kids, the company’s nonprofit organization, supports young people aged 6-22 by reducing barriers and providing life-enhancing opportunities. Legacy at Fairways raises funds for Watermark for Kids and awards two $1,500 scholarships to Victor High School students through the Dollars for Scholars program, highlighting the impact of senior citizens on their lives.

Join the Legacy community and embark on a remarkable journey filled with endless possibilities.

The Legacy at Fairways is where resort-style living meets an affordable, all-inclusive lifestyle in Victor, New York.

Discover a resort-like getaway with stunning views of Bristol Hills, and Champion Hills Golf Course and Country Club. Explore Independent Living, Short-Term Stays and Villa Living residences designed with you in mind. The Legacy at Fairways is filled with abundant services and amenities, breath taking views, delicious cuisine and fun events and outings. Trade the headaches of home maintenance, countless bills, endless errands for the lifestyle you deserve and enjoy the fun side of life.

It’s not what you’d expect, and that’s the whole point.

Local Resources

Town of Farmington

1000 County Road 8, Farmington 315-986-8100

townoffarmingtonny.com

• Town Supervisor: Peter Ingalsbe pingalsbe@farmingtonny.org

• Town Clerk: Michelle Finley townclerk@farmingtonny.org

Farmington

Town Court

Town of Victor

85 East Main Street, Victor 585-742-5000 • 585-924-0202 victorny.org

• Town Supervisor: Jack Marren supervisor@town-victor-ny.us

• Town Clerk: Karen C Bodine townclerk@town-victor-ny.us

Village of Victor

60 East Main Street, Victor 585-924-3311 • Fax: 585-924-0282 victorny.org

• Mayor: Gary Hadden gary.hadden@villageofvictor.org

• Village Clerk: Pamela Hogenes villageclerk@villageofvictor.org

1023 Hook Road, Farmington 315-986-8195 • Fax: 315-986-2891

• Justice: Morris H Lew

Court Clerk: Tracey Curry 315-986-8195 court1@farmingtonny.org

• Justice: John E Gligora

Court Clerk: Daniel Wasson 315-986-3113 court2@farmingtonny.org

Fleas, Cockroaches, Cluster Flies, Bed Bugs

Victor Town Court

11 Framark Drive, Victor Fax: 585-924-6958 court@victortowncourt.org

• Justice: Reid A Holter 585-924-5262

• Justice: William F Kocher 585-924-5775

Farmington

Vol. Fire Assoc.

PO Box 25117, Farmington

• Non-Emergencies: 585-924-3631

• Emergencies: 911 farmingtonfd.org

• Chief: John Weidenborner chief@farmingtonfd.org

• Station #1: 135 Hook Road

• Station #2: 1225 Hook Road

Fishers Fire District

380 High Street, Victor 585-924-5955

Fax: 585-924-5397 • fishersfd.org

• Chief: Daniel Chapman districtchief@fishersfd.org

Victor Fire Dept.

34 Maple Avenue, Victor victorfire.com • info@victorfire.com

• Emergency: 911

• Non-Emergency: 585-924-3321

• Chief: Mark Eifert chief@victorfire.com

Victor-Farmington Volunteer Ambulance

1321 East Victor Road, Victor 585-924-3959 • Fax: 585-924-3181

victorfarmingtonambulance.org

info@victorfarmingtonambulance.org

Public

Private

Colleges

Professional Hearing Solutions

Are you tired of missing out on conversations with loved ones or struggling to engage in your favorite activities due to hearing loss? Look no further than Professional Hearing Solutions, a premier audiology practice dedicated to transforming lives through better hearing. Led by Dr. Christine A Stein, AuD, and supported by Practice Manager Toni Steffens, this dynamic team is committed to providing cutting-edge solutions tailored to individual needs.

Established in 2005 at the Phoenix Mills Plaza in Victor, Professional Hearing Solutions has been enhancing lives for almost two decades. In 2012, they relocated to their current, state-of-the-art facility at 1331 East Victor Road, Victor. They expanded to a second location at 513 West Union St, Newark in 2013.

Dr. Stein’s journey to audiology began unexpectedly, after a detour from chemistry studies. Finding her true

passion in helping older adults maintain their best lives through better hearing, she has since excelled in the field, delivering outstanding results to grateful patients.

What sets Professional Hearing Solutions apart from others in the market is their collaborative approach. Listening carefully to their patients’ needs and lifestyle, they offer customized, cutting-edge solutions that cater to individual concerns. Their warm and inviting atmosphere makes patients feel comfortable, ensuring their voices are heard and respected in every step of the process.

The team feels pride when they receive heartfelt appreciation from patients whose lives have transformed due to their hearing solutions. Witnessing the joy on their patients’ faces when they regain their hearing and reunite with activities they love is a testament to this exceptional team’s dedication.

At Professional Hearing Solutions, the focus is not just on treating hearing loss but on addressing all related issues concerning patients. They take the time to explain test results and various options to empower patients to make informed decisions about their hearing health.

Professional Hearing Solutions remains committed to staying ahead of the curve with the latest advancements in audiology. Their dedication to continuous improvement ensures patients always have access to the most cutting-edge hearing solutions available.

So, if you’re seeking a compassionate team of professionals who are genuinely dedicated to improving lives through better hearing, stop by Professional Hearing Solutions. Book your appointment today and rediscover the joy of hearing – your absolute best life awaits!

Victor Views Assisted Living

Providing Personalized Assisted Living Care in a Home Environment!

Victor Views Assisted Living (a Poole Senior Living Home), LLC believes that seniors deserve the highest quality of care and the opportunity to continue living in a home-like environment. Owned by Zack and Alyssa Poole, their small home model with a license for only 12 residents stands out from other assisted living facilities in the market.

Zack oversees the overall operations, human resources, and financial aspects of the business, while Alyssa ensures day-to-day operations within the home run smoothly. The Pooles embarked on this journey

in August 2021, fueled by Alyssa’s vision to create a different and more personalized approach.

What sets them apart is their commitment to providing individualized care. Poole maintains a remarkable staffto-resident ratio of 1:5-6, ensuring that each resident receives the attention and support they need. Their goal is to create a family-like atmosphere, where their staff goes beyond caregiving to form personal relationships with the residents and their families.

Alyssa says the most rewarding aspect of working at Poole Senior Living is developing personal connections with residents and enabling them to engage in activities that bring them joy. This inspires the Pooles and their staff, knowing they are making a significant difference in the lives of their residents and their families.

After years of hard work to obtain their license from the Department of Health and construct the home, opening the doors to their first residents was a milestone that reaffirmed their commitment to serving the community.

Looking ahead, their goals include expanding their residential assisted living homes in the region and supporting others in establishing similar models throughout NYS. They are constantly striving to enhance their services and create a positive impact on the lives of seniors.

Discover Victor Views Assisted Living to experience the difference a small home model can make in exceptional care and a nurturing home environment for your loved ones. Visit their website at pooleseniorliving.com and schedule a tour today.

Thompson Health

Meeting Victor & Farmington’s Healthcare Needs

With the Victor-Farmington population continuing to grow, UR Medicine Thompson Health’s presence is growing right along with it as the health system keeps pace to meet the community’s needs.

On August 7, Thompson opened the doors to its new Farmington Medical Group. Located at 1614 Route 332, just north of Cobblestone Arts Center and across the street from the New York State Police barracks, this facility brings together Farmington Family Medicine and the Farmington location of Thompson’s OB-GYN practice.

Previously, the former was located on Route 96 and the latter on Corporate Drive. Both are excited to have new space in which to expand. Encompassing 10,000 square feet, the building has 17 exam rooms, a lactation room for breastfeeding mothers, and on-site OB/GYN ultrasound.

With Dr. Morgan Paul, Dr. Katherine Rast, and Family Nurse Practitioner Ashley Manning, Farmington Family Medicine offers newborn care, pediatrics, and adult medicine as well as women’s health. All three providers are accepting new patients.

The OB/GYN practice has Dr. Jillian Babu, Physician Assistant Morgan Bessey, and Certified Nurse-Midwife Shannon Welker. Welker is accepting new patients, and Dr. Babu is accepting new patients for surgical consults only.

“In this beautiful, larger space, we have expanded the number of providers and also the services we offer, laying the foundation for even more growth in the future,” said Thompson Health Executive Vice President / COO Kurt Koczent.

Visit ThompsonHealth.com/FMG for more information on both the family medicine and OB-GYN practices, including full provider bios.

Just five weeks after Thompson’s Farmington Medical Group opened, the health system’s Thompson Medical

Center on Corporate Drive welcomed new primary care physicians. Drs. Wilfredo J. Cruz and Dr. Reihaneh Derafsh are both internists who now have an office in the building. The building also houses Pediatrics, Thompson’s Farmington Urgent Care, Farmington Rehabilitation Services, and HealthWorks. The latter is Thompson’s occupational medicine program, which provides workplace health services to employers throughout the Finger Lakes region.

The new practice with Drs. Cruz and Derafsh is called CMG Internal Medicine, Farmington, and it serves as a satellite of Thompson’s Canandaigua Medical Group Internal Medicine. Both doctors are accepting new patients; call 585-393-2811 for more information.

To the west, in Victor, Thompson has three locations:

• Located at 53 West Main Street, Victor Family Practice offers newborn care, pediatrics, adult medicine, and women’s health. The staff includes Drs. John Sharza, John McGuire, Sumaiya Kabir, and Brogan Schoeneman, along with Physician Assistant Jennifer Mead-Samuels. For information, call 585-924-0690.

• Also at 53 West Main Street is the Victor location of Thompson’s Canandaigua Medical Group OB/ GYN practice, with Drs. Alexis Pilato and Laura K. Price. Both are experienced in performing gynecologic surgeries, and both are accepting new patients. For information, call 585-978-8235.

• UR Medicine Thompson Health Physical Rehabilitation Services at 7670 Omnitech Place just off Route 96 offers treatment for orthopaedic injuries, hand therapy, post-surgical rehabilitation, preventative exercise programs, and sportsrelated injuries. It is conveniently located next to UR Medicine Orthopaedic Services. For more information, call 585-602-0075.

To keep abreast of Thompson’s growth and the latest developments within the health system – including new doctors and services – follow Thompson on Facebook, LinkedIn, Instagram, and Twitter.

Experience Excellence in Dental Care

For over three decades, Victor Dental Care has been a steadfast pillar of oral health and wellness in the Victor community. Dr. Kevin Bolger and Dr. Meaghan Bolger have been the owners since 2021 but the practice was started in 1989 by Dr. Mark Tornatore. Under his supervision the practice evolved into a thriving office providing comprehensive care, a tradition the Bolgers plan to continue.

A local success story, Dr. Kevin Bolger was a patient of Dr. Tornatore and discovered his passion for dentistry through interactions with local dentists during his high school years. After pursuing dental education at the University at Buffalo School of Dental Medicine and practicing in Buffalo for almost a decade, the doctors Bolger returned to their roots, settling in Victor to continue their shared vision of outstanding dental care.

Victor Dental Care stands out as a beacon of excellence in the dental industry, driven by its commitment to thoroughness and patient comfort. At Victor Dental Care, a dedicated team blends advanced dental technology with a personal touch, ensuring a comforting experience. The doctors’ commitment to learning keeps the practice at the forefront of oral healthcare, creating a modern yet familiar atmosphere.

The heart of Victor Dental Care beats with a sense of unity and camaraderie among the staff, fostering a supportive environment that translates into exceptional patient care. From passionate hygienists who educate and empower patients about oral hygiene to compassionate assistants who guide patients through their treatments, every team member plays a crucial role in making your visit a positive one. The administrative team’s expertise in navigating insurance matters and addressing scheduling concerns adds another layer of seamless service.

The driving force behind Victor Dental Care’s success is deeply rooted in its dedication to the community. Drs. Bolger find inspiration in serving the very community they call home, helping patients enhance their oral health and confidence. This connection is particularly profound as they continue a family legacy of community service. Dr. Kevin Bolger’s grandfather served on the Victor Central Schools Board of Education for over thirty years and his mother was a teacher at Victor’s middle school for almost twenty years.

Victor Dental Care’s commitment extends beyond its office walls, reaching into the heart of the community. Across the street from the Victor Farmington Food Cupboard, Victor Dental Care regularly donates dental products and hosts food drives. The practice also participates in local events such as the village Halloween scarecrow contest and supports other local causes and organizations, underlining the practice’s dedication to making a positive impact beyond dentistry.

As part of its ongoing journey, Victor Dental Care aims to expand its presence as a vital dental care resource for the rapidly growing community. The Bolgers’ personal goal of continuous learning reflects the practice’s unwavering dedication to offering the best possible care. With an open door to new patients, Victor Dental Care welcomes you to experience the pinnacle of dental excellence.

To all their cherished patients, Victor Dental Care expresses gratitude for their trust and support. For those seeking a dental home where modern expertise meets a welcoming, community-oriented approach, Victor Dental Care is just a phone call away at 585924-8940, or you can visit their website at https:// victordentalcare.com. Experience dental care like never before with Victor Dental Care – where your smile’s future is in excellent hands.

Victor Dental Care

PUBLISHING

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DIGITAL MARKETING

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PRINTING + MAILING

• Newsletters, Brochures & Programs

• Direct Mail

• Printing Newspapers

PROMO

PRODUCTS

• Seasonal Items

• Custom Gifts

• Trade Show Items

• Apparel & Bags

• Drinkware

WEBSITE DESIGN

• Mobile Responsive Websites

• Ecommerce Platforms

• Analytics, Data & SEO

• Content Development

• Landing Pages

• Search Campaigns

• Digital Display Advertising

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• Retargeting & Geofencing

• Targeted Email Blasts

SOCIAL MEDIA

• Awareness Campaigns

• Lead Generation

• Contests & Giveaways

• Facebook Page Management

• Build a Facebook Page

PHOTO + VIDEO

• Signature Headshots

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GRAPHIC DESIGN

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SEO + SEM

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Featured Media

What is Featured Media?

Are you ready to take your local business to new heights? All you need is Featured Media, the evolution of the beloved Genesee Valley Penny Saver. Since 1948, the Penny Saver has been a trusted resource, connecting readers with local organizations and businesses. Our roots run deep in the Western New York and Finger Lakes region. Owned and operated by the same family for 75 years, second- and third-generation family members work alongside a dedicated staff of just over 100, committed to bringing locally-relevant content to readers across many forms of media.

Comprehensive Marketing Services

Our customers are often surprised that besides print advertising in the Penny Saver or Home Magazine, we also offer almost any type of marketing services a business could need. From commercial printing, promotional/branding products, direct mail options, a full-service digital marketing agency, as well as vibrant video and photography, Featured Media does it all. We’re here to guide you every step of the way.

Steadfast Local Community Focus

While our company name has changed and technology constantly evolves, our commitment to you remains steadfast. At Featured Media, we believe in the power of effective communication and getting your message out to the community through a variety of channels.

Featured Media’s President and Publisher, Steve Harrison, says, “While our list of services grows, we’re committed to the Penny Saver’s success just as much now as we have been at any time in the last 75 years. Our goal has always been to provide a communication vehicle that connects our advertisers with our readers. Now with Featured Media, we can enhance that connection digitally.”

Your Trusted Marketing Partner

Featured Media is more than just a new name; it’s a testament to our commitment to innovation and excellence. Manuel Karam, General Manager of Featured Media, adds, “My hope is that our customers will look to us to grow their businesses.”

Featured Media is your trusted marketing partner, combining the power of tradition with the innovation of the digital age. To learn more about our services and how we can partner with you, visit our new website at featuredmedia.com.

WE DESIGNED, PRINTED & PRODUCED THIS GUIDE!

Bates Family Law

Divorce can be an overwhelming and challenging process, filled with uncertainty and endless questions. In times like these, having a reliable and empathetic legal team by your side can make all the difference. That’s where Bates Family Law comes in. With their streamlined approach, Alison Bates, a dedicated family law attorney, and her husband, Jeff Egburtson, a professional divorce mediator, provide couples in the Rochester area with an efficient and economical solution.

Experience matters when it comes to divorce and family law cases, and Alison Bates has an impressive track record. As one of the most sought-after Rochester divorce attorneys, she has represented thousands of clients in contested and uncontested divorces, child custody matters, and child support cases. Bates Family Law also offers Divorce Mediation, providing couples the opportunity to work together and reach an amicable resolution while saving them money.

While most cases are settled outside the courtroom, Bates Family Law boasts over a decade of trial experience in the Rochester area. This experience is invaluable, enabling them to make informed decisions about when

to compromise and when to push negotiation points to court. Additionally, they maintain close relationships with other professionals, collaborating with experienced financial advisors, business evaluators, and accountants to provide clients with comprehensive solutions.

What sets Bates Family Law apart is their shared commitment to their clients’ best interests. In their respective roles at the practice, Alison and Jeff’s goals emphasize the importance of communication and setting aside egos. They value introspection and actively listen to their clients’ concerns, recognizing the emotional turmoil that naturally accompanies divorce. By creating a safe and supportive environment, they help their clients feel understood, validated, and guided through the process with clarity and compassion.

One of Bates Family Law’s distinguishing features is their exceptional communication. They understand the frustration of unanswered emails and phone calls during such a sensitive time. That’s why they prioritize timely responses, typically within a few hours. Being exceptional communicators ensures clients are always informed and supported.

At the heart of their practice is a genuine passion for helping people. Alison and Jeff understand that divorce is often the lowest point in someone’s life, marked by uncertainty, sadness, anger, and fear. They provide a safe space for their clients to express their feelings without judgment, offering clarity, compassion, and support to alleviate their grief and sense of loss.

Education is also a key focus for Bates Family Law. They strive to educate individuals about the alternatives to traditional litigated divorce: mediation and uncontested divorce. Both options are faster, less stressful, and more cost-effective than hiring separate attorneys. Check out their website for blog posts on this topic.

The impact of your case on your quality of life and that of your children cannot be overstated. Bates Family Law takes a holistic approach, considering short- and long-term outcomes and carefully assessing options. They understand that navigating family changes can be an emotional process and provide a highly personal, compassionate approach to support you during this challenging time.

Bates Family Law is a team effort, supported by dedicated professionals, paralegal, Tiffany, and office manager, Laura, as well as Jolene, the lovable canine who heads the welcoming committee!

Conveniently located between Rochester and Canandaigua, Bates Family Law represents clients across Monroe and Ontario Counties. Their office offers free parking and a discreet entrance, ensuring privacy and convenience. They are also flexible, willing to meet clients by phone or through virtual conferences.

When you choose Bates Family Law, you’re not just getting legal representation—you’re gaining a supportive team dedicated to your best interests. With their streamlined approach, empathy, and commitment to communication, they guide you through the divorce process with compassion and expertise, ensuring the best possible outcomes for everyone involved.