GVPS Ad Guide

AD GUIDE OCTOBER 2018 AVON 585.226.8111 1471 Route 15 BATAVIA 585.343.3111 222 E. Main St. CANANDAIGUA 585.393.1111 202 S. Main St. DANSVILLE 585.335.8537 134 Main St. Call Toll Free 866-812-8111 gvpennysaver.com

Reaching Your Customers

Our Story...

Who we are

The Genesee Valley Penny Saver is a familyowned, free community paper with roots firmly planted in the region. Since its inception in 1948, the paper has focused on creating a valuable and responsible resource for businesses and the communities they serve. Our publication is loved by our readers and delivered to over 145,000 homes each week, with 11 editions reaching Monroe, Livingston, Genesee, Ontario, Orleans, Steuben and Wayne Counties. Readership is expanded through our digital editions which allow consumers to access our content from virtually anywhere.

Not your average local paper

We’ve been recognized with the Gold Standard Award by the Circulation Verification Council for thirteen consecutive years - ranking us #1 in New York State for market penetration, readership and advertiser response each of those years.

We also consistently win state and national awards for our design and print work.

Advertising and more

We offer a variety of ways for you to stay in touch with your customers and grow your business.

Whether you choose to use advertising, direct mail, digital marketing, printing or promotional products, you’ll love the service and personal attention our talented, local staff provides to help you achieve your goals!

The Gold Standard in Advertising Advertising in the Genesee Valley Penny Saver means you’re in one of the best read and most effective media in New York State.

The Genesee Valley Penny Saver has been awarded the CVC Gold Standard Award for Publishing Excellence - every year for the past 13 years.

Our Most Recent C.V.C. Audit Report Shows...

Reach…

Your ad will penetrate the market.

Readership…

Your ad is read by your customers.

98.5% 80.2% Response…

79.3%

98.5% of all homes & businesses receive our paper each and every week.

80.2% of your customers regularly read our paper.

Your customers are influenced.

Nearly 8 in 10 of our readers frequently purchase goods & services from our advertisers’ ads.

Each year CVC issues audit report information for over 3,500 publications in North America. The CVC Gold Standard Award is awarded to the top publications in receivership (market penetration), readership (percentage of circulation read), and purchase power (advertising purchase influence).

To learn more about CVC and their auditing process, visit www.cvcaudit.com 2

The Genesee Valley Penny Saver is ranked in the top 1% of publications in North America & first in New York State!

Sample Ad Sizes

1/4 Page • Total Cost 1 Area: $176.10

2x2 • Total Cost 1 Area: $89.00

When prompt quality customer service is your concern,

we're the leaders.

1/8 Page • Total Cost 1 Area: $101.60

Stop in for a Great Lunch!

Mel’s Diner

Hudson Bishop Motors Main St., Lima • 444-9999

Your ads are always online at gvpennysaver.com!

Digital versions of all eleven Genesee Valley Penny Saver editions are available for viewers to browse online each week. With our internet enhancement, these ads are fully searchable across the website on mobile phones, computers and tablets. In addition, our business pages and ads are search engine optimized and can be found by Google and other search engines. This increases the number of potential customers your ads can reach exponentially!

• Print display and classified ads are optimized for search engines and uploaded to GVPennySaver.com • Ads on GVPennySaver.com are linked to customizable business directory profiles • Full color digital editions are published online each week and available for print/download for up to six months • Ads both on the website and in the digital editions are sharable on social media 3

Delivery Circulation *mailed areas

Zip Codes Livingston Edition 14414 Avon 14435 Conesus 14454 Geneseo 14462 Groveland 14466 Hemlock 14480 Lakeville 14481 Leicester 14485 Lima 14486 Linwood (included in York) 14487 Livonia 14533 Piffard (included in York) 14539 Retsof (included in York) 14558 South Lima (included in Livonia) 14592 York Total

Zip Codes Rush-Henrietta Edition 14467 Henrietta 14586 Riverton 14623 Rochester* 14623 Rochester (Carrier) 14534 Pittsford (Portion) 14543 Rush 14623 Rustic Village 14586 W. Henrietta Total

Zip Codes Fairport-Perinton Edition 14450 Fairport* 14450 Fairport (Drops) 14450 Perinton* (included in Fairport) Total

Zip Codes Pittsford-East Rochester Edition 14445 East Rochester* 14445 East Rochester (Drops) 14534 Pittsford (Portion)* 14534 Pittsford (Drops) Total

Zip Codes Eastway Edition 14443 East Bloomfield 14425 Farmington (Carrier) 14425 Farmington (Mailed PO Box)* 14453 Fishers (included in Victor) 14469 Bloomfield 14472 Honeoye Falls 14504 Manchester* 14506 Mendon 14548 Shortsville* 14564 Victor* 14564 Victor (Carrier) 14585 West Bloomfield/Ionia Total

Zip Codes Dansville-Wayland Edition 14808 Atlanta* 14826 Cohocton* 14437 Dansville* (includes Sparta,

W. Sparta & Ossian) 14437 Dansville (Drop) 14437 Nunda RD (West Sparta) 14529 Perkinsville* 14560 Springwater* 14572 Wayland* 14572 Wayland (Drop) 14564 Eastview Mall (Drop) 4 Total

Updated 7/30/18

Homes:

145,278

Readers: Over 246,000

Zip Codes Canandaigua-Naples Edition 14424 Bristol 14424 Canandaigua* 14424 Canandaigua (Carrier) 14424 Canandaigua (Drops) 14466 Canadice 14471 Honeoye 14507 Middlesex* 14512 Naples* 14512 Naples (Drops) 14873 Prattsburgh (Drops) 2,027 14544 Rushville (Drops) 14512 South Bristol (included in Naples) Total

918 Zip Codes Batavia Edition 12,438 14003 Alabama (included in Basom) 14005 Alexander 14013 Basom 2,476 14020 Batavia* 1,196 14020 Batavia (Drops) 2,152 14036 Corfu 3,996 14040 Darien Center 620 14054 East Bethany 1,165 14056 E. Pembroke (included in Corfu) 1,355 14058 Elba (Carrier) 1,772 14058 Elba* 14,732 14125 Oakfield (Carrier) 14125 Oakfield* Total 12,281

380 Zip Codes Oatka Edition 14416 Bergen 12,661 14422 Byron 14423 Caledonia 14428 Churchville 3,795

Clifton (included in Scottsville) 100 14482 LeRoy 6,618 14511 Mumford 1,280 14514 North Chili (Drops) 11,793 14525 Pavilion 14546 Scottsville 14143 Stafford 180 Total 2,669

200 Zip Codes Tri-County Edition 14411 Albion drops 750 14420 Brockport (Carrier) 980 14420 Brockport (Drop) 820 14420 Brockport* 1,390 14429 Clarendon (included in Holley) 1,707 14430 Clarkson (included in Brockport) 4,259 14464 Hamlin 1,628 14464 Hamlin (Drops) 510 14468 Hilton 15,123 14470 Holley 14470 Holley (Drops) 14476 Kendall 270 14470 Murray (included in Holley) 14559 Spencerport (Drop) 837 14420 Sweden (included in Brockport) Total 4,189

180 Zip Codes Webster-Penfield-Ontario Edition 100 68 14519 Ontario (Drop) 967 14568 Walworth (Drop) 2,352 14580 Webster* 170 14580 Webster (Drop) 30 14526 Penfield (Drop) 9,163 Total

2,858 612 2,628 464 694 208 752 1,277

220 6,199 4,023 130 300 1,100 628 2,040 150 30 100 14,920

653 350 10,714 245 1,451 443 370 300 429 578 728 16,261 785 395 1,415 2,042 2,897 265 50 1,065 1,225 525 10,664 60 3,945 1,020 1,622 2,495 550 185 2,060 250 945 460 13,592 200 100 11,504 1,132 995 13,931

KENDALL 14476

Holley Clarendon 14429

B

BATAVIA EDITION Circulation: 16,261 Ad Deadline: Wednesday 2:00 pm

South Alabama

ALABAMA 14003

OAKFIELD 14125

BYRON 14422

ELBA 14058

Penfield 14526 Spencerport 14559

BERGEN 14416

O

BETHANY 14054

ALEXANDER 14005

Darien Center

Mumford 14511

RUSH 14543 West Rush

CALEDONIA 14423

14486 Linwood

O

These figures reflect current residential and business deliveries.

MENDON 14506

Industry

VICTOR 14564

Honeoye Falls 14472 Ionia

OATKA EDITION Circulation: 10,664 Ad Deadline: Wednesday 2:00 pm

Audited by

14586 Riverton W. Henrietta

WHEATLAND 14546

LeROY 14482

PAVILION 14525

Bethany Center

H

Scottsville

Fowlerville

E. Avon

AVON 14414

YORK 14592 Greigsville Wadsworth

EDITION L LIVINGSTON Circulation: 12,438

Cuylerville

Ad Deadline: Wednesday 5:00 pm

L

Retsof 14533 Piffard

GENESEO 14454

LIMA 14485

South Lima Lakeville

LIVONIA 14487

WEST BLOOMFIELD 14469

Livonia Center

WYOMING

MANCHESTER* 14504 Shortsville* 14548

BLOOMFIELD 14469 E. Bloomfield

RICHMOND 14471

CANANDAIGUA* 14424

BRISTOL 14469

C

Honeoye

Hemlock

LEICESTER 14481

GROVELAND 14462

FARMINGTON 14425

E

SOUTH BRISTOL 14512

CANADICE 14560

*Asterisks denote postal delivery.

EASTWAY EDITION EAd Deadline: Circulation: 15,123 Wednesday 10:00 am

PERINTON* 14450

PITTSFORD* 14534

14467 HENRIETTA

Clifton 14431

FAIRPORT-PERINTON EDITION 12,661 FAd Circulation: Deadline: Tuesday 4:00 pm

P F

South Town Marketplace Mall

Ontario 14519

PITTSFORD-E. ROCHESTER EDITION PAd Circulation: 11,793 Deadline: Tuesday 5:00 pm

Fairport*

East 14445 Rochester*

Rochester 14623

North Chili* 14514

Churchville

Lime Rock

DARIEN 14040

H

RUSH-HENRIETTA EDITION Circulation: 14,732 Ad Deadline:Wednesday 12:00 noon

RIGA 14428

STAFFORD 14143

W

WEBSTER 14580

BROCKPORT 14420

S. Byron

BATAVIA* 14020

Corfu

Clarkson 14430

Sweden 14420

B

PEMBROKE 14036

Hamlin

T

Murray

HOLLEY 14470

TRI-COUNTY EDITION TAd Deadline: Circulation: 13,592 Wednesday 5:00 pm

HAMLIN 14464

Kendall

WEBSTER-PENFIELD-ONTARIO EDITION W Circulation: 13,931 Ad Deadline: Tuesday 4:00 pm

CONESUS 14435

MIDDLESEX*

14507

Bristol Springs

COVINGTON ATTICA MIDDLEBURY CENTER

SPARTA* 14437

PERRY

WEST SPARTA 14437

ORANGEVILLE

WETHERSFIELD

JAVA CENTER

WARSAW SILVER SPRINGS GAINESVILLE

WPS EAGLE

PIKE

PS CASTILE MT. MORRIS

PORTAGE

MMS

WPS

WARSAW PENNY SAVER Circulation: 7,022

PRATTSBURGH* 14873

COHOCTON* 14826

EDITION C CANANDAIGUA-NAPLES Circulation: 14,920 Ad Deadline: Wednesday 12:00 pm

Dalton Swain

GRANGER

WAYLAND* 14572

DANSVILLE* 14437

NUNDA

FILLMORE

D

OSSIAN* 14437

Portageville

GENESEE FALLS

NAPLES* 14512

SPRINGWATER* 14560

EDITION D DANSVILLE-WAYLAND Circulation: 9,163

GROVE

Rochester

Ad Deadline: Wednesday 2:00 pm

PS PERRY SHOPPER MMS MT. MORRIS SHOPPER Circulation: 5,395

Syracuse Buffalo SPARTA

Circulation: 4,155

Albany

SPRINGWATER

WAYLAND COHOCTON

DANSVILLE 14437

Binghamton New York City

GVPS Total Circulation

145,278

+ Total Circulation

Warsaw • Perry • Mt. Morris

161,850 5

Display Ad Rates Save 20%** GVPS Sizes

1x2 2x2 1/8 pg.

2x3 2x4 1/4 pg.

3x5 1/2 pg.

3/4 pg. full pg.

COVERS

One Area

FULL COLOR RATES

Save 30%**

Two Three Four Areas Areas Areas

63.80 89.00 101.60 114.20 138.60 176.10 244.10 328.00 473.30 603.20

99.08 139.40 159.56 179.72 218.76 278.76 387.56 521.80 754.28 962.12

146.12 206.60 236.84 267.08 325.64 415.64 578.84 780.20 1128.92 1440.68

193.16 273.80 314.12 354.44 432.52 552.52 770.12 1038.60 1503.56 1919.24

Five Six Seven Eight Nine Ten Dansville Areas Areas Areas Areas Areas Areas Edition^ 210.80 299.00 343.10 387.20 472.60 603.85 841.85 1135.50 1644.05 2098.70

251.96 357.80 410.72 463.64 566.12 723.62 1009.22 1361.60 1971.86 2517.44

293.12 416.60 478.34 540.08 659.64 843.39 1176.59 1587.70 2299.67 2936.18

334.28 475.40 545.96 616.52 753.16 963.16 1343.96 1813.80 2627.48 3354.92

375.44 534.20 613.58 692.96 846.68 1082.93 1511.33 2039.90 2955.29 3773.66

416.60 593.00 681.20 769.40 940.20 1202.70 1678.70 2266.00 3283.10 4192.40

32.40 48.00 55.80 63.60 79.20 102.60 135.30 185.70 258.90 316.70

Back 668.20 1057.76 1577.24 2096.68 2322.98 2783.80 3244.63 3705.45 4166.28 4627.10 347.80 Front 699.70 1108.16 1652.84 2197.48 2448.98 2935.00 3421.03 3907.05 4393.08 4879.10 379.30 Full Front 799.70 1308.16 1952.84 2597.48 2948.98 3535.00 4121.03 4707.05 5293.08 5879.10 479.30

Cost Per Home (Based on 13,207 average circulation for 1 edition)

1/4 Page

1/2 Page

Full Page

per home

per home

per home

1.3¢

2.5¢

4.6¢

BLACK & WHITE RATES

Save 20%** GVPS Sizes

One Area

30.20 55.40 68.00 80.60 105.00 142.50 189.50 273.40 397.70 506.60

1x2 2x2 1/8 pg.

2x3 2x4 1/4 pg.

3x5 1/2 pg.

3/4 pg. full pg.

Save 30%**

Two Three Four Areas Areas Areas 45.32 85.64 105.80 125.96 165.00 225.00 300.20 434.44 633.32 807.56

65.48 125.96 156.20 186.44 245.00 335.00 447.80 649.16 947.48 1208.84

85.64 166.28 206.60 246.92 325.00 445.00 595.40 863.88 1261.64 1610.12

Five Six Seven Eight Nine Ten Dansville Areas Areas Areas Areas Areas Areas Edition^ 93.20 181.40 225.50 269.60 355.00 486.25 650.75 944.40 1379.45 1760.60

110.84 216.68 269.60 322.52 425.00 582.50 779.90 1132.28 1654.34 2111.72

128.48 251.96 313.70 375.44 495.00 678.75 909.05 1320.16 1929.23 2462.84

146.12 287.24 357.80 428.36 565.00 775.00 1038.20 1508.04 2204.12 2813.96

163.76 322.52 401.90 481.28 635.00 871.25 1167.35 1695.92 2479.01 3165.08

181.40 357.80 446.00 534.20 705.00 967.50 1296.50 1883.80 2753.90 3516.20

15.60 31.20 39.00 46.80 62.40 85.80 108.00 158.40 221.10 268.40

Other sizes available. Check with your advertising consultant. ^If only the Dansville Edition is selected, add a $5 Internet Enhancement fee.

Mechanical Guidelines

Basic Sizes

Width

1/8 page (2 col.)

1/4 page (2 col.)

1/4 page (4 col.)

1/2 page (2 col.)

1/2 page (4 col.)

3/4 page (4 col.)

Depth

(Inches) (Inches)

3.750 3.750 7.667 3.750 7.667 7.667

2.500 5.417 2.750 11.000 5.417 8.250

Center Spread 16.000 11.000

Front Cover

7.667 8.25

Back Cover

7.667 11.000

6

Full Page

7.667 11.000

COLUMN WIDTHS

4-Column Format 1 Column = 1.792 inches

Special Page Pricing

Sponsorships Brighter/Vent Page

7.667” W x 2.25” H • Full Color Only

Family Fun Page

3.75” W x 4.0” H • Full Color Only

Pet of the Week

2 Columns = 3.750 inches

3.75” W x 4.0” H • Full Color Only

3 Columns = 5.708 inches

13 Week Package (55% off) ���������������������������������Each $55

4 Columns = 7.667 inches

Single Week ������������������������������������$99

26 Week Package (57% off) ������������������������������Each $5250 52 Week Package (60% off) ���������������������������������Each $50

Front Page Strip

7.667” W x 1” H (Bottom of Front Cover) Full Color Only ����������������������������� $100 Dansville Edition, Full Color Only ���� $75

Placement Requests Minimum of 1/4 Page Ad

Add 10% to Regular Ad Prices

Employment Ads

Minimum Size 3 Col. Inches

Add 5% to Regular Ad Prices

Publication Deadlines

Frequency of Publication: Every Friday, 52 weeks per year.

Proofs due Monday @ 5:00 pm

SPECIAL SECTIONS • Art & Soul

• Employment

• For The Family

• Auctions & Antiques

• Garage Sales

• Passages

• Car Care

• Health & Wellness

• Pet Page

• Home Services

• Real Estate

• Hometown Events

• Senior Center

• Dining & Entertainment

Classified & Display Deadlines Before Publication:

Webster-Penfield-Ontario Edition Fairport-Perinton Edition Pittsford-E. Rochester Edition Eastway Edition

Tuesday @ 4 :00 pm Tuesday @ 4 :00 pm Tuesday @ 5 :00 pm Wed. @ 10:00 am

Canandaigua-Naples Edition Rush-Henrietta Edition

Wed. @ 12:00 Noon Wed. @ 12:00 Noon

Wed. @ 2:00 pm Wed. @ 2 :00 pm Wed. @ 2:00 pm Wed. @ 5 :00 pm Wed. @ 5 :00 pm

Dansville-Wayland Edition Batavia Edition Oatka Edition Tri-County Edition Livingston Edition

Digital Advertising Email Marketing

Online at GVPennySaver.com

Banner advertising is a cost effective way to help you get more exposure for your business online. All banner ads 300x250.

• Banner Ad: Run of site with 10,000 guaranteed impressions. $100/month or $50/month with a print ad • Expandable Banner Ad: Run of site 300x250 box ad that expands to 600x250 on load and hovers with 10,000 guaranteed impressions. $150/month or $100/month with a print ad

Email marketing is one of the most effective marketing tools available!

• Coupon Club Coupon: Your offer is featured online on our Coupon Club page, which is promoted weekly in our Coupon Club email. The best offers are featured in the email with links directly to your business’ coupon.

FREE with a print ad (must feature a coupon in your print ad) • Coupon Club Email Banner Ad: Banner ad in our weekly Coupon Club email sent to 5,000+ subscribers each week - $25/week • Electronic Direct Mail (EDM) or Email Blast: We create and deploy a custom, professional email on behalf of your business. Target your ideal audience by location, demographics or behavior. $400 per send

Social Media

• Social Media Management: GVPS will handle your social media accounts for your company. Includes engaging posts 2 times per week, monthly plannng meetings and customer service assistance - $150 for initial setup, then $99/week

• Sponsorship Banner Ad: Targeted to a specific section - with premium placement and 15,000 guaranteed impressions (Expandable Banner with 3 month commitment) $200/month or $100/month with a print ad Run of Site - Your banner will appear throughout GVPennySaver.com.

Business Website

Basic website with 5 pages for your business, mobile optimized to look great on any size screen. Includes a domain name, design, hosting and monthly updates. $150 setup, then $50/month 7

Printing & Promo Products Design & Print:

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the world! (# attend ing) ............ ate from afa r! ............

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Business Cards Posters Flyers Signs Brochures Invitations

Print & Deliver: • Postcards • Newsletters • Inserts

we’re o pen GRAND OPENING!

NEW BK* LOCA TI

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DOWNLOAD OU AND START SA R APP VING

Apple and the in the U.S. and Apple logo are tradema rks other countrie Apple Inc. Google s. App Store of Apple Inc., registered is a service mark Play is a tradema rk of Google of Inc.

Promo Products: • • • • •

T-Shirts Hats Pens Water Bottles Mugs

Reaching Your Customers!

Advertising Policy Credit/Billing

New advertisers are expected to pre-pay their first four weeks, and also complete a standard credit application. Thereafter customer will be put on account and billed monthly. Payment terms are NET 15 DAYS FROM MONTH END.

Distribution: Total market saturation. Mix of postal delivery and adult carrier.

Editorial & Publicity Articles: Advertisers or agencies requiring news releases are welcome to purchase space in the form of advertising, however the content must be print-ready.

All billing discrepancies must be reported to the Genesee Valley Penny Saver within 30 DAYS of monthly billing statement.

Errors: Genesee Valley Publications, Inc. will not be liable for any error to a greater extent than the cost of the space occupied by the error. Errors must be reported within 30 DAYS of publication date to be considered for adjustment.

Once an account has reached 60 days past due, advertising will not be accepted. After 30 days past 8 due, discounts will not apply.

Political Ads: ALL political ads must be paid for in advance of ad placement with advertiser acknowledgement.

No covers or special position requests are accepted.

Genesee Valley Publications, Inc. will make every effort to see that all advertising copy, which is neatly presented, is correctly printed. We will not be responsible for print quality of any advertising not created by Genesee Valley Publications, Inc. personnel. We take no responsibility for statements or claims made in any advertisement. We reserve the right to refuse any and/or all advertising.

I, Steve Harrison, Publisher and President of Genesee Valley Publications, Inc., hereby certify the statements and circulation figures herein contained are true and correct.