GUYANA CHRONICLE Wednesday March 31, 2021
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6thEdition EDITION FEBRUARY 28th, 2021 7th | March 31, 2021
‘Straight Outta 592’ gives micro, small businesses social media exposure
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…as Guyana prepares for ‘tsunami of opportunities’ Creator of ‘Straight Outta 592,’ Janel Bovell-Drakes
“STRAIGHT Outta 592” is an 11-month-old social media platform, founded by Janel BovellDrakes, which focuses entirely on increasing awareness of products and services offered by micro and small business enterprises in Guyana. Bovell-Drakes uses her platform to support local businesses by making a purchase then posting a review on Straight Outta 592. This strategy has helped to promote many businesses as well as acquire new customers, both locally and in the diaspora. For now, Straight Outta 592 services are free. The blogger said: “For years, I have supported local micro and
small businesses and I have seen their talents, dedication and time spent on building their businesses to cater to customers.” Small businesses are usually managed by one person and that person has several responsibilities such as dealing with customers, performing cashier duties, stocking the shelves, posting on social media pages and so much more. In most instances, these business owners are so busy that they have little time to update their social media pages and this is where Straight Outta 592 steps in. “It was always a dream to create a brand and I wanted to be the first platform that focuses only on micro
a n d small b u s i nesses in Guyana, I wanted to push for an ‘is we own’ concept,” Bovell Drakes said. Her greatest influence is the small business owners. She has seen many invest their time and money to create brands that are a true SEE representation of what they havePAGE to offer. These businesses 3A have evolved over the years with packaging, customer service and also expanded their services and products SEE in varfor Guyanese PAGE
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ious arnesses. eas. Apart She from the business has sucowners, her other cessfully influences would be managed to estabher close friends and her current lish fun and interactive ways for boss. these businesses to be recognised “The reason I would say this on social media. is because over the past year, they “Recently, I introduced the have all contributed to my growth virtual interviews on my Instagram in their own little ways and each page which allows me to introduce has encouraged me to explore my the business owner or a representacommunication and creative skills,” tive who will then inform the viewthe blogger related. ers about their products and services It is common knowledge that and provide some advice to those success doesn’t come without chal- desirous of starting their own small lenges and one of her biggest hur- business,” the blogger said, adding dles when she started her creative that the business owners also have venture was extending her reach to the opportunity to display some of a wider audience. their products. She believes that when she creA small business owner once ated the Instagram page, the reach told the blogger that ‘they’ can steal was larger than that on Facebook. your recipe, but the sauce won’t Today, she has learned to filter her taste the same. This has since rescontent and post during peak hours onated with her and has helped her to gain the most traction. growhis in address both her personal and President Irfaan Ali, to during work to the 131st AGM of the life. Georgetown INCREASING Creating a business is a big step Chamber of Commerce and Industry AWARENESS many. It might be to assist with (GCCI), onfor Tuesday T h e C O V I D - 1 9 financial growth or just for passion pandemic did not affect but one thing that is always importthe Straight Outta 592 ant is to remember to be original, platform, but it has neg- stand true to your brand and also atively impacted many be honest about your products and micro and small busi- services. nesses. This, in fact, has Bovell-Drakes noticed that on encouraged her to invest several occasions, persons display more time into increasing pictures of other people’s work; awareness of these businesses. this is deceitful and misleading to Bovell-Drakes believes her customers. At no time should any greatest professional accomplish- business owner be comfortable ment thus far is being able to devel- stealing pictures of other people’s op and implement a new platform work. TURN TO PAGE 22 that allows persons locally, regionally and internationally to see products and services offered by local micro and small busi-