PHOTOPIA ePaper 2023 English

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VISION TO SHARE! 21 . – 24 . 09. 2023
A

WELCOME TO THE

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THE MULTIVERSE

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EVERY CAPTURE MOMENT

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PHOTOPIA started two years ago with an ambitious goal: to gather the whole world of imaging on one international stage. On one platform impacting all senses.

Working together that’s what we have achieved so far. That’s reason enough to celebrate the third edition in 2023 in style.

CAPTIVATING
ONE
IDEA.
1 Vision. 4 Days live. 365 Days
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online.

ONE FASCINATING DESIGN.

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PHOTOPIA is a completely newly imagined event format. Emotions, experiences, and a whole lot of images are at its centre. From the images in one’s mind’s eye to the numerous photos and videos on display in galleries and exhibition spaces or pictures taken during the festival and its competitions, photographic cruises, workshops and in the special areas. A variety of backdrops can be discovered in between the 350 shipping containers , that transform the event area into a “city-withinthe-city“. The entire setup is an impressive installation on 20.000 square metres with wide sight lines, long streetscapes, parklike green areas and spacious stages. Embedded in a modern and unique corporate design.

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ONE

ELECTRIFYING ATMOSPHERE!

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PHOTOPIA XR PHOTOPIA STAGE CONTAINER STAGE DRONE ZONE
HIGHLIGHTS
NEW FUTURE DAY DIGITAL ART VIDEOTECH GAMING ACTIONPHOTOGRAPHY PHOTOPIA GOES METAVERSE STREET PHOTOGRAPHY PHOTOPIA IMAGING AWARD 11

ONE INSPIRING COMMUNITY.

United we will continue to write this success story. With ideas, resolve, passion, and one vision we all share.

#shareyourvision 12

#shareyourvision

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ONE STRIKING TOPIC!

PHOTOPIA attracts trade and private visitors alike. And we engage both groups:

B2B Decision makers in industry and retail, in photo processing, and other fields like software, social media, art, and creative. Professional photographers, young talents, start-ups.

B2C Semi professionals, gear freaks, hobby photographers, smartphone users, photo art enthusiasts.

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The average visitor age has decreased from 44 to 39 years.

and

is

90% of visitors rank PHOTOPIA as (very) good.

92% of exhibitors remark: PHOTOPIA is to become THE event for the imaging industry.

60 % Private visitors (hobby segment) 40 % Trade visitors (trade segment)
visitors
good
79%
exhibitors.
The quality of
is considered to be (very)
by
of
exhibitors
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The recommendation rate among
visitors
90% .

ONE GLOWING FEEDBACK.

“Compared to the previous year, this PHOTOPIA has stepped up its significantly. Our visitors were quite enthusiastic about the concept hibition stand. We were quite pleased with the visitor reactions ahead the final day. The same goes for the number of professional visitors representatives. We hope to see this development continue in order PHOTOPIA to become a fully realized B2B platform.“

Bernd Gansohr, Managing Director FUJIFILM
“With its second iteration PHOTOPIA has already established itself as the central new imaging event in Germany. The recipe for success: A great blend of community, festival, keynotes, exhibitions, and conferences which quickly turned the event into a “jour fixe“ for user, trade, press, and manufacturers.“
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“It’s about participation. It’s about inspiration. The stage programme is fantastic and wellrounded. The event is the total package.“

programme concept of our exahead of visitors and trade order for

“PHOTOPIA was a huge success for us this year because we were able to meet our highly regarded users, press representatives, professional photographers, trade partners, as well as industry association representatives face to face. The event generally provides people interested in photography with an opportunity to explore and conceive new ideas and creates manifold possibilities for exchange – from in-person know-how to an online community platform: hybrid and modern.“

Sven Doelle, Principal Manager Outreach, Adobe “Bold. Moving. Fascinating. PHOTOPIA is a photography amusement park. First Class.” Barbara Stelzner, Director of Communication, DJI
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Falk Friedrich, CEO Leica Camera Deutschland
We advertise all year round and on all channels: online & offline! THE MEDIA STRATEGY ON TARGET We focus on media which succeed in actually reaching our target groups. With the guiding principle: Online first! DIGITAL OUT OF HOME Public video roadside, city tower, station. More than 10 million contacts! ADS & BILLBOARDS Blow up posters, 18/1 posters, traffic boards, movable posters, advertisement in industry journals, advertorials, Ströer art campaigns. More than 12 million contacts! ONE WIDE-RANGING COMMUNICATION CONCEPT! 18
NEWSFLASH & NEWSLETTER Approx. 70 communications annually reach more than 13.000 subscribers! SOCIAL MEDIA All year round on Instagram, Facebook, LinkedIn, Google. Boost in reach through performance campaigns. DIGITAL AUDIO PODCAST ADS PODCAST STUDIO MEDIA COLLABORATIONS INFLUENCER COLLABORATIONS FREECARDS EDGAR-GASTRO & -BIKE COMMUNICATION 19
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