The biggest promo of the year! Freedom Month
July is here again and while it brings the sweltering heat, and booming storms; it also brings our yearly FREEDOM MONTH PROMOTION! Generator Supercenter hosts two, month-long promos every year. Freedom Month runs in July and Power Up Christmas goes live during December. This year’s Freedom Month is bigger and better than ever! Franchisees had three different levels of give-away box choices, and could also decide if they wanted to offer a free 7 year warranty with a surge protector as well. Freedom Month marketing resources are still availablethrough ThinkBright Marketing and are posted on the HUB throughout July.
https://hub.generatorsupercenter.com/#
This promotion is an excellent tool to reconnect with unclosed leads and respark their interest in GSC!
Weareeagertoseeyoursuccessstories— share pictures of your happy customers holding their giveaway boxes or your team members sporting the Freedom Month swag. Please send all photos to Samira Williams, Franchise Marketing Coordinator.
Swilliams@generatorsupercenter.com
Retirement of Ronnie Boyd leads to changes for GSC of Greenville
As announced in the Q2 call, Ronnie Boyd, our esteemed Franchisee in Greenville, SC, has decided to retire. Generator Supercenter Inc. has acquired GSC of Greenville, making it our first East Coast corporate location.
We are pleased that Ronnie’s team has transitioned seamlessly and will all continue on as valued GSC employees. Ronnie speaks highly of his experience with Generator Supercenter and wanted to share the following message with all of you:
“As you may already know, my time at GSC is winding down. This is definitely bittersweet but I’m very excited about my next move. I will miss working with you all.
GSC Corporate has treated me like family since day one. This is an incredible company, and I feel fortunate to have been a part of it.
I wish all of you nothing but success moving forward… FULL THROTTLE!!!!”
Ronnie Boyd
GeneratorSupercenterisgratefulfor Ronnie’s contributions and wish him all the best in his retirement.
Enhancing Franchise Operations with Franconnect
Franconnect is an invaluable tool for Generator Supercenter to stay connected with our franchises and keep you informed about everything related to our operations. It is equipped with a rangeof powerfulfeatures that you may find beneficial.
One of the standout features is the Live Library, located in the Franconnect Access Module. The library contains all of our essential documentation, including the Operations Manual and much more. It is dubbed "live - library" because it is continuously updated and expanded. We are pleased to announce that the Generator Supercenter Library is currently undergoing a comprehensiverevamptomakeitmoreuserfriendly and facilitate quicker access to the information you need. The updated library is expectedtobecompletedwithinthenextfew weeks.
Another valuable feature of Franconnect is the Training Module. This portal is continuously being developed, with new videos added as they become available. We are excited to introduce our newest addition: the Service Tech Maintenance Training course. This course guides your service technicians through many steps of a yearly maintenancevisit.Weencourageyoutohave your teams log in and watch these videos to ensure your franchise is consistently implementing Generator Supercenter’s best practices in the field every day.
Stay tuned for more updates and enhancements as we strive to support your franchise’s success!
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Game Changing Success with your franchise Support Team
TheGeneratorSupercenterFranchiseOperations Team has been upping their game over the last year adding new positions, people and procedures to better support our franchises. With the ever evolving business we are in, constant change and the ability to pivot has become imperative to ensure we lead you all to success.
Among the newly established roles is that of the FranchiseOnboardingManager.KenDevine,who joinedthe team in September 2023,collaborates closely with the Operations team to review and enhance the onboarding process for new franchise partners. Together with the Support team, Ken has diligentlyworkedon filling gaps in documentation and instruction, thereby elevating the level of franchise support. (cont…)
Today, we have the opportunity to speak with Ken Devine himself about his role and the improvements being made to support franchise partners.
Q - Ken, please tell us about some of the new things the support team is doing and how it is beneficial to our Franchises.
A – The initial task involved rolling out a restructured Opening Checklist aligned with the expectations set forth in the Franchise Agreements. This new checklist focuses on front-loading tasks related to securing a location, addressing the critical bottleneck of not having an address early in the process. Tasks are now organized on weekly intervals, and we have implemented weekly meetings with new franchise owners to ensure they achieve their weekly goals.
Additionally, we have introduced robust new documentation available in both checklist format and the FranConnect library. Our aim is to provide documents with clearer instructions and visuals to assist franchisees more effectively. For example, there are updated site selection documents and a modernized build scope. These enhancements are designed to streamline the process, ensuring a timely and successful Grand Opening for all franchise partners.
The team has collaboratively developed a comprehensive vendor relations program for both mandatory and recommended vendors. This program includes organized meet-andgreet sessions to ensure you have timely access to the appropriate support.
Finally, we have pulled more members of the Corporate GSC team into the opening process to maximize their skill sets New franchisees will engage with representatives from every department as needed during the weekly
Ask Questions
ASK QUESTIONS”
meetings. By the time they are ready to start selling generators, they will have established clear points of contact for all their needs.
Q - What would be the best advice you could give to a new Franchisee who is just getting started?
A –Align with our broker, Newmark, and streamline your location search. It is crucial to initiate brand awareness efforts immediately upon securing your location. Establish your presence in the community by participating in local events. Early branding activities will enhance the impact of your opening marketing spend. Another important step is to lean on our team and Ask Questions, ASK Questions ASK QUESTIONS!
Wefollowedourownadviceandconsultedwith our franchisees to identify ways to improve the process. Many of their suggestions have been implemented. Therefore, if you have an idea, please share it with us.
Q- Are there any Final thoughts you would like to share?
A – I would like to extend my heartfelt gratitude to the leadership team at GSC for their unwavering support and commitment to ensuring that what we offer our franchises is first-class. We firmly believe in the "Any-One, Any-Time"philosophy,sopleaserememberthat no question is a stupid question, and we are always here and ready to help.
Generator Supercenter Partners with Profit-Keeper for Enhanced Analytics
During the Q2 Franchise call, Generator Supercenter announced an exciting new partnership with Profit-Keeper, the #1 analytics platform for franchisors and franchisees. Profit-Keeper's cutting-edge software transforms your financial data into actionable insights, allowing you to rank, benchmark, project, and share your performance.
With the reports and scorecards generated from your data, you will be able to continuously monitor and optimize your franchise’s performance. User IDs are currently being created and will be sent to owners once ready. After receiving the initial logins, you can work with the Profit-Keeper support team to add any additional users.
Stay tuned for more updates and get ready to elevate your franchise’s performance with Profit-Keeper!
Celebrating Success:
Grand Opening of GSC of Amarillo
We are thrilled to announce the Grand Opening of Generator Supercenter of Amarillo! TheGSCcorporatetrainingteamrecentlyenjoyedthesunnyskiesofAmarillo,TXduring a final week of onsite training and were there to help them celebrate. AlthoughGSCofAmarillohas beenactivelysellingandinstallingformonths, thismarks their official ribbon-cutting ceremony. We are confident in this team's success and are delighted to support them on their journey.
Congratulations to the entire Amarillo team!
INTRoDUCING: NEW MICROSOFT EMAIL packages
Many of our locations have been asking for better email package options that would include Microsoft Teams. Please see the new chart below showcasing the different NEW options we have available and what they include. If you would like your accounts changed over to a new grouping please call Centre at : 866-6497571 and open a ticket to have your licenses changed over.
Please send all submissions to Stephanie Lundy:
Slundy@genertorsupercenter.com
