Carpe Diem Issue 2021 by Groove Magazine Intl

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Groove Magazine International is a music and urban culture magazine focused on young innovators and influencers across the globe and their impact on urban culture.

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CARPE DIEM

FEATURES

12 Cover Feature

Craig Zoowie: Lights, Camera, Fashion! 20 Double Cover Feature

MisRed Owns her Happiness 27 G Scene DigiPoems 2021 28 Business Kevin Mwenye: Forefront and Behind the Scenes

GROOVE MAGAZINE INTERNATIONAL A MUSIC & URBAN CULTURE MAGAZINE

ISSUE

REGULARS 06 Editor's Note 08 Urban Lingo 09 Panel Question 10 In the Groove 13 What We Are Watching 18 Groove Deck 24 Album Reviews

20 WWW.GROOVEMAGAZINEINTL.COM

AFRICAN .LABOLG .NACIRFA.NATILOPORTEM ERA EW

GLOBAL

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METROPOLITAN

Editor's Letter “Forever is composed of nows.” – Emily Dickinson "If Tomorrow Never Comes" by Garth Brooks is one of my favourite songs because it encourages the listener to appreciate every moment, especially the "now." A bittersweet reality now steers us as humans to reflect, particularly in the last year and a half. We should take nothing for granted. To paraphrase one of my favourite legends, Prince, "this thing called life," our need, purpose, or mandate is to live - to the fullest. Craig Zoowie, the suave stylist and event planning extraordinaire, and MisRed, the effervescent media personality, feature on a stunning double cover. Craig has the elusive je ne sais quoi that typifies all things luxurious. From style to the mind, we join MisRed for some downtime and soul searching to uncover how to own your happiness. Behind every great brand is a public relations team. Kevin Mwenye takes us through the life of a publicist as we continue to export African talent to the world. We review Digi Poems in its third year, as art continues to meet the digital space and what events to expect. We travel the globe for what's hot, scout out Africa’s next big thing and continue to connect with each other. Seasons are changing, the days of the year are going fast. Let’s keep it moving to the next level by taking every opportunity that comes at this moment-Carpe diem! We are Metropolitan, African, Global... Groove Magazine International!

Elspeth Chimedza EDITOR IN CHIEF

Chimedza

Groove Magazine International Vol. 2 Issue 3 September 2021 Editor in Chief Elspeth Chimedza

SPECIAL CONTRIBUTORS Elgiva Chimedza Morset Billie DESKTOP PUBLISHER KeRu Media Photography Cover Photo: Optimass Art Studios Credits:Getty Images Research Peggie Shangwa Elspeth Chimedza Cover By Brendon Mafukidze- BM Media Graphics Brendon Mafukidze- BM Media KeRu Media Advertising groovezim@gmail.com 20 Mitchell Road Greendale Harare Zimbabwe Mobile: +263 733 817 786 +263 772 355 188

Carpe Diem

Senior Editor Peggie Shangwa

CULTURE

URBAN LINGO

Growing up, we were told that you learn nothing from watching TV. To an extent, there’s more in the world to explore. However, there’s no denying that entertainment has shaped culture and even language. We bet that English majors never saw the word "bootylicious" amongst the 171,476 words in the Oxford English Dictionary. Language is continuously evolving and entertainment is part of the reason. Some words or phrases were not originally created onscreen, but their mention can be credited to a scene from the big screen or TV. Here are some words, or phrases from television or movies: 1.Word: Catfish

Example: I don’t know why everyone is hyping that party. It was meh for me.

Meaning: a person who online pretends to be someone else, often to mislead

4. Word : Friend Zone

Where it was used: Catfish (2010) Example: Some weirdo pretending to be a college student catfished him. 2. Word: Woo Shem Meaning: According to former South African Idols judge, Somizi Mhlongo, it means that you have brought the house down. Where it was used: Idols SA

Meaning: A situation where two people are stuck as friends rather than romantic partners, often with one individual interested in taking things to the next level romantically Where it was used: Friends (1994) Example: Are you sure that she’s into you like that because you seem to be more in the friend zone than a love interest? 5. Word : Gaslight

Example: Woo shem! Sis came through with the outfit!

Meaning: To manipulate a person to a point that they start questioning their own sanity.

3. Word : Meh

Where it was used: Gas light (1940)

Meaning: This term is used to express indifference or mild disappointment

Example: Telling me that I’m crazy when I know that you’re lying is gaslighting

here it was used: The Simpsons (1992)

WE ASKED...

PANEL QUESTION IN THIS ISSUE

If you can put one moment/achievement into a time capsule, what would it be?

ELSPETH CHIMEDZA There have been so many wonderful moments, but I would choose the day that I gave my debut spoken word performance in 2012-my life changed completely after that.

PEGGIE SHANGWA I wouldn’t put an achievement in a time capsule as achievements come and go, but I would put special moments. Because love is timeless and unconditional, we were last together as a family at Christmas in 1998, when we were last together as a family with both my parents present. And being with people you love and who love you is the best place to be.

GUESTS

CRAIG ZOOWIE Waking up daily to do what I love.

MISRED Giving birth.

KEVIN MWENYE There is so much, but if I can cheat and say the most sentimental one, it should be being the highest in SADC for my journalism and media studies modules through ABMA.

#TRENDING

In The Groove

The year continues to come with many highs and lows. The good news is that humanity continues to make history, On the other hand, we need to find a new direction to change the world for the better. Check out the hot topics.

WHAT GOING ON? These are troubled times as several countries across the world have experienced civil unrest. Protests, assassinations, coup d'etat, and natural disasters have flooded news headlines and timelines. How can we heal the world at such a time like this? We will do our best to provide aid for those affected. Let's pray for the world.

#TRENDING

BLACK GIRL MAGIC

WHAT'S NEXT?

Black women and women of colour are the gift that keeps giving. Tokyo 2020 saw several female athletes break records and make history. Donata Katai is Zimbabwe’s first black swimmer to make it to the Olympics. Tems scores her debut Billboard number one with "Essence" alongside Wizkid. Thuso Mbedu bags her first international award-a ‘Critics Choice Award’ for her role in "The Underground Railroad". Rihanna is officially a billionaire. As Beyonce turns 40, she keeps outdoing herself. She became the first black woman to wear the iconic yellow Tiffany diamond! Naomi Osaka and Serena Williams are the highest paid female athletes, according to Forbes.

Despite the fact that the world is in an unpredictable position, it continues to spin. With the ongoing fear of a COVID-19 pandemic, the major issue is: what's next? The Delta variant continues to trigger unsettling concerns, despite occasional rays of optimism. Many countries are administering vaccines as a preventative measure to combat the virus, which has killed millions of people worldwide. However, there are debates about the vaccines' effectiveness, as well as policies for mandatory jabs. What do these measures mean for the ordinary citizens' freedom, and will the world finally be rid of the pandemic? Continue to take precaution measures, and stay safe.

SPORTS AND MENTAL HEALTH Athletes are more than just bodies, they are minds too. That’s the biggest lesson the sports industry is coming to grips with. While the topic of mental health for sports is barely addressed, athletes are taking a stand. At Tokyo 2020, Simone Biles announced she was dropping out of competition to protect her mental well-being. arlier this year, star tennis player Naomi Osaka stepped away from post-match interviews to protect her own

mental health. Fans and the media have been divided, with some arguing that athletes need to commit to the careers that they have trained for. However, like the rest of the world, the events in the past year have taken a toll on our minds .A body can be fit, but without a sound mind, you can’t win. We need more education to support athletes so that they thrive personally as well as professionally.

Crazy or innovative? What are your thoughts on the latest social media craze, the 'crate challenge'?

Cover Story

Craig Zoowie 12

Photography: Optimas Art Studios

COVER STORY

Lights, Camera, Fashion! BY PEGGIE SHANGWA

Consider going into a setting where cutlery is neatly placed beside exquisite china. Each element including flower arrangements, table cloths, sitting arrangements, are intricately put together. While capturing the concept of the event, the décor takes on a life of its own. Perhaps it's your red carpet appearance, or your photoshoot style. The Zimbabwean events sector is saturated with event planners, but only a few achieve a high-end finish. When it comes to stylists, relatively few achieve it to the level of being recognized by the rest of the African continent. Craig Zoowie is synonymous with deluxe detailing in both event design and both.The meticulous touch that Craig possesses is a cut above the rest. A known fact within circles is that if Craig did it, then it’s perfect. Every event that Craig handles, there's a touch of class. Together, with his team at VIP Hosting, we can see why they are the most sought-after event planners. Revered in the fashion industry, Craig is a stylist and style icon. His dress sense is that of a debonair. His suits, hats and even shoes make him the best dressed man in Zimbabwe, and beyond, hands down. It is an honour to have the esteemed style connoisseur not only on our cover, but to experience the makings of the Craig Zoowie brand. GMI: Welcome to Groove Magazine International Craig. You embody what we mean when we say that we are Metropolitan, African and Global. You are one of the founders of VIP Hosting and are a luxury lifestyle stylist and event designer, as well as a luxury shopper. Tell us more about yourself. Who would you say Craig Zoowie is? Craig: Thank you for having me. It’s such an honor. So Craig Zoowie is a tastemaker, influencing my industry and the arts. My affinity for well put together brands, individuals, events and productions has led me to be involved in some amazing projects because of my unwavering eye for detail and tenacity. All the while enjoying what I do daily. GMI: We have been fans of your work for year, and cannot hide how stoked we are to have you in this issue. Your

work is edgy, always very trendy, and has a standard of excellence. What inspired you to choose event design as a profession and do you have a philosophy around this?

and now use South Africa and Europe as a base for your work. What have been the upsides or downsides of that, and do you miss anything about home?

Craig: I attended a couple of amateur events and I was not impressed as I had wasted my look and time. I have always loved beautiful things. I knew exactly what had to be done and how. Hence, when I design an event, I ask myself how I envision the guests feeling when they receive the invitation, the wording on it, the textures, and the day they walk into the space we have designed and styled. It should ALWAYS be an experience when attending an event we are involved in. And the guest should also feel the pressure and respect the host.

Craig: Honestly, we do not have a base (laughs). We work anywhere as long as our phones are on and there is great wifi access. Expanding the business and opening up more divisions within VIP Hosting has always been in the pipeline for us. It has not been easy trying to penetrate the markets, but when your business becomes your life, they will buy it. It’s a matter of knowing who you are as a brand, staying true to your ethos and putting your best foot forward always.

GMI: You have worked in Bulawayo and Harare, founding VIP Hosting,

GMI: Walk us through your design process. Others have a place they go to be creative. Are you in any way

Craig Zoowie is a tastemakerinfluencing my industry and the arts. CRAIG ZOOWIE

COVER STORY

GMI: Working in the service industry, do you feel like there are a lot of people who share the same perceptions about winning and success as you do? Craig: Definitely, everyone aspires for the best within their industry and business. That’s the passion that drives us all (I hope) and obviously some are fueled more by the money than the passion. But it always shows which fuels your business more. The rate of your service provision can easily be interpreted. GMI: As a brand synonymous with luxury, how do you maintain those standards with clients on a budget?

like that too? Craig: Normally, after a consultation to discuss a client’s brief, I usually have a rough idea of how their event should look. Sometimes it’s the client’s vibe that determines what type of host they are and that will influence the aesthetics and ambiance. My team and I discuss further and iron out my initial mood board, including colour palette, stationery, floral unzip, textures on linen, lighting, candles, and all else required. After presenting the final draft to the client, we further dissect it till the client is happy with our suggestions. Then they sign off and the behind-thescenes work starts as we put together the event till the set up day when the client walks in and they are happy.

GMI: Would you say that looking good is an effortless thing and that anyone can pull it off? Craig: Looking good can definitely be effortless, from the general cleanliness that’s expected of anyone to having clean, ironed, well-fitted clothing and being well-mannered as well as being well presented. GMI: What would you say is your personal style? Does it influence your work hugely from day to day? Craig: Timeless and crisp. It does influence my career as it attracts the clients and gives them confidence in what I do. In most cases, a wellorganized person can handle the task of putting together beautiful projects.

Craig: Every one of our clients has come through with a budget and we have delivered exactly what they paid for, and oftentimes more. As creatives, we have learnt the art of staying true to our brand, promising exactly who we are and overdelivering. GMI: What is the one common misconception about your profession or field that you would want to debunk? Craig: Beautiful things are not expensive, but they are. There is great care in curating a project and making sure it comes through with as few glitches as possible, which most of the time means it will take experts to put it together. Experts bring with them experience and interesting nvoices. So to someone else, that build up of invoices from the experts will be communicated as expensive. So when the client shops around, there needs to be that discernment

Cover Story

COVER STORY

about comparing apples with apples rather than assuming every service provider’s invoice should be matched against the next. GMI: What, according to you, is your favourite part of being a luxury stylist and designer? Craig: It’s definitely not knowing who I will meet and what they will ask for. So the creative process is always working and moving. GMI: Have you ever come across clients that want to dress in a way that you know is completely wrong for them? Craig: Yes, I definitely have. After I explained how I work, they gained confidence in my suggestions and the look book I put together for them. The resistance is a challenge, but when the work ethic and past projects speak for themselves, there is very little convincing that happens. GMI: How best would you describe the usiness of styling or event planning? Craig : It’s an awesome industry that needs great care and patience. An industry which has gone beyond being a

hobby to being a multi-billion dollar industry. As the service provider, one needs to educate their client about their brand and how they work. The client also needs to communicate clearly to avoid any blurred lines. So there is a lot of give and take, but respectfully as it seems. GMI: From your experience, which destinations and venues would you recommend to clients looking to plan an unforgettable event? Craig : Wow, there are so many. It all depends on the type of vibe and aesthetic we will be putting together from the client’s brief, whether it’s a hotel setting with chandeliers, or a safari get-up somewhere out of town. Any venue can be turned into an unforgettable and memorable experience. GMI: What advice would you give to novice event planners and stylists now that you've got more experience? raig : Stay true to your brand. Be inspired but don’t copy. Master your craft and be a beast at what you’re good at till you’re great. Don’t lose your focus and attention on what the next business is doing. When you’ve mastered your craft, you will be able to charge your worth with your chest and deliver exactly what you promised

and more. GMI: With the status quo due to the global pandemic, how have you manoeuvred through business whilst remaining relevant to the market? Craig : It’s making sure the clients do not forget you and that you do not forget them. Stay in constant touch with them during these trying times. Shift your mindset beyond business to being the service provider who checks in and offers other services. Reach areas that the client is unable to reach. GMI: What would you say to your younger self? Craig : You will be legendary. Slow down, trust the process. GMI: The last question is, if you had to pick one universal rule for one's personal style, be it fashion, or hosting an event, what would that be? Craig : Make sure it’s timeless. You need to be able to look back at the images and still be proud rather than embarrassed. Follow Craig Zoowie on his Instagram media @craigzoowieofficial.

CRAIG ZOOWIE'S WHAT WILL YOU NOT TOLERATE FROM PEOPLE?

Negativity & inconsistency

Anything from Frank Ocean, Ruva rangu (Prudence Katomeni), Rusambo (Willis WaTaffi), Poetic Justice (Kendrick Lamar & Drake), and Lush Life (Lady Gaga).

WHAT’S THE MOST COMMON MISCONCEPTION ABOUT YOU?

That I am unapproachable. Usually, minding your own business and not being accessible confuses people, lol. Those with good intentions to approach always find a way whether business or social.

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WHAT DOES A TYPICAL DAY IN YOUR WEEK LOOK LIKE?

Reading, chatting with my best friend Chef Dananai, and online research on new merch drops for my clients. In addition, shopping, event conceptualisation with my team at VIP hosting, taking care of myself, and working on new projects.

WHAT HAS BEEN THE MOST IMPORTANT LESSON THAT YOU HAVE LEARNT TO DATE?

Remain true to who you are.

WHAT 3 FASHION ACCESSORIES CAN YOU NOT DO WITHOUT?

Hats., leather tote bag, and luxurious and quality underwear.

10 in 10

NAME 5 SONGS THAT WOULD BE ON YOUR SELF-CARE PLAYLIST.

7 8 9

I AM ADDICTED TO...

Besides champagne? Lol, Luxury Brand Management in all its facets.

WHEN I WAS A KID I...

Wanted to be a pilot.

ONE OF MY FAVOURITE HANG OUT PLACES IS

Champs-Élysées to experience French culture & street style.

10 WHAT WOULD YOU

TELL ANYONE WHO IS INSPIRED BY THE PERSON YOU ARE?

Take time to grow into who you are and use that to your advantage to become a master of your destiny.

WHAT WE ARE WATCHING Reviews On Trending Television/Web Shows Something old, something new and everything to view. Viewing choices have not slowed down in any type of lockdown. Ranging from returning favorites to highly anticipated new series and mustwatch movies. Check out what we are watching.

Out of Africa Jiva

friends whose seemingly normal lives are turned upside down following the sudden return of one of their friends. Troubled Tawanda returns to Zimbabwe from Johannesburg, and involves Kumbi, Tamuka and Jason in the sinister world of crime. Tawanda’s three friends find themselves roped into crime boss, Cobra’s human trafficking business. The drama leads to infidelity, lies and even murder. The plot is captivating with only eight episodes out from the first season.

Blood & Water If you love dance flicks and are looking for something different, then the South African Netflix show, Jiva, is the one. Set in Umlazi, KwaZulu Natal, we follow protagonist Ntombi (played by Noxolo Dlamini), who tackles passion and duty. With an exciting all-girl dance crew, Ntombi pursues her dream to win the Jiva Loxion dance competition. Jiva is fun, colourful and will keep you at the edge of your seats. mainly due to the string of South African hits. The storyline is compelling, the characters are really different and riveting. And we all love to live vicariously through a character who, against all odds, does win in the pursuit of passion.

Manhounds There is always that one friend who drags the whole crew into some shenanigans. This is the narrative of the Zimbabwean drama series ‘Manhounds.’ An Invision Studios production, directed by Denise Edwards, the series follows four childhood

Season Finale Money Heist

The Netflix original Spanish-language drama series kept audiences around the world glued to their screens last year. The series debuted in 2017, and takes viewers through the experience of plotting and executing a ‘Money Heist.’ Fans have loved the group of excriminals and their mastermind professor as they challenge our moral and even political views. We have been anticipating the fifth season ever since the cliffhanger in season four. Over a year later, the fifth and final season returns in September and December of 2021.

Insecure The 2020 African Netflix, ‘Blood and Water’ gave us high school through a different lens. Following the life of Puleng Khumalo, a teenager who transfers to the same high school as a girl she suspects is her sister, who was abducted at birth, Puleng deals with secrets, falling in-love and high school drama as she uncovers what really happened to her sister. Ama Qamata resumes her role as protagonist Puleng Kumalo in the secons season. Season 2 returns with new faces, new secrets and more drama on 24 September 2021.

Insecure was the television series that we didn’t ask for but needed. One of the most relatable shows produced by Issa Rae, fans have experienced adulting through the lives of the show’s characters. The award-winning series showcased slow adulting through its protagonist, Issa. The show approached romantic relationships, friendship, race, career and everything in-between from the millennial perspective. However, all good things have to come to an end. HBO renewed Insecure for a fifth and final season. We are going to miss quirky Issa, funny Kelly, bougie Tiffany, idealistic Molly, and every relationship that's had us taking introspect.

Cover Story MISRED

Owns Her Happiness

COVER STORY

MISRED OWNS HER HAPPINESS

Photography: Optimas Art Studios Stylist: KMG Make-up: Gamu Munyika Hair: Hair By Julie Jacket from By_Nomi

BY PEGGIE SHANGWA

The best position in life is to be so influential that you can own your being. The days of on-air talent as just voices are long gone. In the 21st century, radio voices have faces, personality and can be big brands. As a Zimbabwean media personality, MisRed’s brand competes with other renowned personalities on the continent. The vivacious Misred, real name Samantha Musa, is a likeable personality who is consistent both online and offline. Even since she joined radio in 2013, we have seen her evolution. Fans were introduced to MisRed when she joined the breakfast team of one of Zimbabwe’s leading commercial radio stations, ZiFM Stereo. She would go on to become a television personality on Coca-Cola on the Beat. In the span of her eight-year career, the media personality has expanded her brand with activities including influencer, brand ambassador, and master of ceremony. In addition, she extends herself to causes dearest to her heart, particularly aimed at the girl-child. She has now added author to her impressive list of accomplishments. MisRed is the epitome of this issue’s theme, ‘Carpe diem’. Apart from taking advantage of every opportunity, she has created her own path. It came as no surprise when she announced the release of her first book. Premised on a collection of thoughts and experiences penned down, MisRed bright to life, "Be Faithful To Your Happiness". After reading the book ourselves, it was only befitting to explore more about MisRed’s journey to her happiness.

COVER STORY

GMI: You are one person who needs no introduction, however how would you like us to address you for this interview, as Misred, or Samantha Musa? Misred: (Laughs) Well, these are like two personas which represent two different sides or maybe elements of me. Samantha and Misred are like two different people representing two sides of a person. Misred is the most vocal and passionate person about society, the radio media mogul and radio personality who has the desire to see growth around us as a people of Zimbabwe. But now, Samantha is different. She likes being in her own space and really enjoys being a mother, sister, and friend. So perhaps this is the best introduction I can give to these two personas.

GMI: Speaking of your persona, “In your book you say that MisRed is bold, fearless and socially active and Samantha Musa is the total opposite, shy, very quiet and reclusive.” Talk to us about this difference and how you consolidate the two for a healthy balance? Misred: You know as you grow you find out a lot about yourself and both personas have grown over the last couple of years. Samatha has grown being a mum who loves her kids so much, but also at the same time Misred has grown to become this brand which I love so much, and as you said it is fearless. The beauty of having such a coin or head or tails situation is that every side feeds into the other. Whenever Samantha is down, guess who picks her up, Misred

and the opposite for Misred and that is such a perfect equilibrium which has helped me or these personas develop so much regardless of what both have faced. GMI: You have been on air for the past 8 years. Did you ever imagine yourself becoming a media personality with so much influence? Misred: When you start, you are just like, well, I am just doing me and at times it is like looking for that source of the next income, which is more like a hustle. But as someone who is a believer of purpose, you believe in the best to ever come out of you and that’s one thing I strived for and constantly affirmed and took to heart. So it's not like I really imagined being here at this moment, but it's

COVER STORY

In a world full of distraction and distress, you ought to never let go of your happiness and allow it to be determined by someone or something.

that belief that the best will come out of us that has got me here. GMI: ‘Be Faithful to Your Happiness’ is an interesting title. What inspired you to write a book? Misred: This book is a journey of a couple of years. A journey of self-discovery, vulnerability, and courage. The story became more vivid around 2018 when "Being Faithful To Your Happiness" was born as just a statement but later grew into a whole book. In a world full of distraction and distress, you ought to never let go of your happiness and allow it to be determined by someone or something. GMI:What do you think has happened to your character now that the book is finished that you didn’t know when you wrote the book and did not have a chance to share in the book? Misred: It's more like pouring your heart out, and once you are done, all you can do is reflect on the process. I am more than grateful because it also allowed me to heal from a lot. Imagine writing a song, the feeling when it's out and sounds really

good. That’s more like the feeling. Or maybe you bake a cake and finish by putting the icing on top. That's it. GMI: We found the book very inspiring and healing, with a few subheadings standing out. If you have one, write your own eulogy.As an author yourself, our audiences are curious to know which people or books have had the most influence on your growth and why. Misred: Thanks so much. That chapter is more like a summary of what life has to feel like, living every day to become your best. There is so much that I have learnt from different books, and it’s really tough to pick the best books I have read or maybe to answer the question of who is my influence. So perhaps we can summarize it around two books: Spencer Johnson's Who Moved My Cheese and Robert Greene's 40 Laws of Power. GMI: Working in the entertainment industry, do you feel like there are a lot of people who share the same perception of happiness as yourself? Misred: Yeah, I am sure there are a lot of

people who share the same perspectives. At the end of the day, we are all human beings and there is a lot that goes around us, but happiness is vital for any human being to exist. After all that goes on around us, I am sure we always get to the point that being faithful to your happiness and not allowing it to be an external but internal process is one of the most important realizations anyone can ever have. GMI: What is the one common misconception about your profession or field that you would want to debunk? Misred: Being a multi-dimensional brand, there is so much that I could talk about because people do say a lot. But I am not going to speak about females only, but rather the industry in general. Most people think that our space is less serious and less focused on growth, which I am sure there are a whole lot of lies in it. Lately, we have seen so many media personalities grow outside of their corners and own the turf. GMI: Ngozi Adichie said in a speech, "We teach girls to shrink themselves, to aim to be successful but not too successful." and a

COVER STORY

it’s done. The next thing is, “haaaa, haana basa uyu,” and when you share something that makes a lot of sense, it's too late because society has already deemed you invalid. I actually don’t see why we have become such a society, but I believe there is space for so many conversations to take place, and it can only happen if we stretch our perspectives and are open to more dialogue. Online bullying, however, has become the result of such energy online, and there is a need for us to be open to diversity, which is a beautiful thing. GMI: What is your favourite childhood memory that you would like to share with us and why this particular one?

favourite for us at Groove, "We teach girls that they cannot be sexual beings the way that boys are." What would you say to this as someone everyone associates with both success and sexuality? Misred: Just be you and be that person in the best way you can. Living under the pressure to impress has sometimes led us to over-express ourselves and not fully express ourselves in ways that are not too far outside of our beliefs and mentally comfortable spaces. GMI: We live at a time where conversations about mental health are on the increase. Do you believe that in Zimbabwe, and Africa at large, people are dealing with mental health? Misred: Mental health is a huge conversation. Just like how we take

care of our bodies, our minds deserve the same. As a country, I see we are opening up to the conversation, and a lot of institutions have begun to share more conversations around it. In Africa, we have so many problems that at times we don’t get enough conversations simply because they sound foreign. However, just like in Zim, we are going somewhere really positive. GMI: At times, your social media presence can offer polarising opinions and feedback. How do you deal with the concept of ‘cancel culture’ and online bullying? Misred: One would say we have become less open to other people’s opinions. When someone shares what they think or believe and somehow doesn't go along with a certain crowd,

Misred: I have a lot of memories, hahahahah. Maaaaan, where can I start? Let's say when I went to Mozambique, as much as it was my mum putting me on a leash, I could consider it as one because I became a better person after that. GMI: In parting what would you tell a 16 year old you, in this journey to being faithful to your happiness? Misred: Be yourself and never allow anyone or anything to take away your joy. Find something to believe and be passionate about. There is a bigger world out there.

"Happiness is an inside job! It’s not an event or a feeling we enjoy only when something great happens," Samantha Musa. Find out how you can commit to your own happiness. 'Be Faithful To Your Happiness' is available on Amazon. Follow MisRed on her social media @MisRed.

Be yourself and never allow anyone or anything to take away your joy.

MisRed

MISRED'S

10 in 10

WHAT MAKES YOU HAPPY?

Me lol… just being around

WHAT’S YOUR WORK AND LIFE PHILOSOPHY?

Never give up, but at times always learn that what's yours will always come to you

WHAT DOES A TYPICAL DAY IN YOUR WEEK LOOK LIKE?

It's challenging and inspiring at the same time because every step matters.

It varies but it involves work, radio, family and golf my new found love.

DO YOU HAVE A CHILDHOOD PET NAME OR NICKNAME?

Mai Muchena

NAME 5 SONGS THAT WOULD BE ON YOUR SELF CARE PLAYLIST?

Gospel usually, I have a few: Promises (Maverick City), Refiner (Maverick City), Away (Aya Star), Chikomo (Jah Prayzah) and Hosanna (Oliver Mtukudzi).

HOW DOES IT FEEL TO KNOW THAT YOU ARE ONE OF ZIMBABWE’S FEMALE ICONS IN THIS GENERATION?

8 9

I AM ADDICTED TO...

Music.

WHEN I WAS A KID I

I was good at sports.

ONE OF MY FAVOURITE HANG OUT PLACES IS ...

Golf course because it allows me to network, eat food after and still refresh.

WHAT WOULD YOU TELL ANYONE WHO IS INSPIRED BY THE PERSON YOU ARE?

Be faithful to your happiness

G SCENE

DigiPoems DigiPoems is a cross-sector arts collaboration between British and Southern African creatives. The programme is commissioned by the British Council and delivered in partnership with ComExposed and Page Poetry Alive, which provides digital artists and poets from the UK and Southern Africa an opportunity to co-create new art through experimental digital illustrations, animation, and poetry. This year’s edition returned bigger and better, and fully digital! Here is the rundown on how DigiPoems went. By Morset Billie DigiPoems 2021 came as a full digital experience with all activities experienced online. This also meant connecting a wider audience base across the world and giving a more exciting experience as compared to the previous editions. Besides happening online, having events stretch out throughout almost the whole year also amplified the experience in that it allowed for a diversity of audiences to get a feel of what a DigiPoems experience is all about. It also allowed for a wide array of events to be on the program. By so doing, it catered to those who are into mixed media showcase events, as always, to those into masterclass sessions, those into roundtable talks and networking, as well as poetry lovers who are into festival kinds of events. Participants came from Southern Africa and the UK shared on different platforms throughout the year also amplified the richness of this year’s experience. Another notable addition was a showcase of Mauritian poetry during the launch event, which has never happened with previous editions. In addition to the usual partners, British Council, Page Poetry Alive and ComExposed, this year’s edition was blessed with new partners, BBC Contains Strong Language Festival, Writing West Midlands, Nine Arches Press, Voluntary Arts and Coventry City of Culture. Evidently, this added a great flavour to the taste of the whole experience. Considering that the planning and execution of all of this was done in a volatile and chaotic Covid environment, it is worth mentioning that DigiPoems 2021 turned out amazingly good and gave everyone involved a memorable experience.

KEVIN MWENYE FOREFRONT AND BEHIND THE SCENES By Elspeth Chimedza

Behind every big brand, there’s a public relations team crafting narrations, fighting fires, and sculpting images. An industry that comes with a lot of irony remains a sought-after space. The public relations, media and communications space in Africa is continuously growing its talent. More individuals and companies are realising the value of well-maintained publicity. Zimbabwe remains an emerging ground for public relations. Among the players, we have Kevin Mwenye Jr, who’s seizing the opportunity to showcase Zimbabwean brands on a global scale. As part of Khaya Defero, Kevin shares insight on his journey into PR, working with some of Zimbabwe’s big names and his vision for the future. GMI: Welcome to Groove Magazine International. It’s a pleasure to have you share your story with us. Please kindly share who Kevin Mwenye is, and your background. KM : It is such an honour to be here telling my story. Kevin Mwenye is a public relations officer and media practitioner. My journey started in 2015 when I started working with various Zimbabwean brands such as the movement and MisRed as their PR. At this time, I had acquired my tertiary education in journalism and media studies, and I wrote for various publications such as Makamba online, The Zimbabwean, and I was editor in chief of iMisred.com. In 2016, I moved to Russia to further my studies and got another degree in international relations and politics, but while I was there I continued working as a writer and in PR. I wrote for enthuse Magazine, Checkoutafrica, SA Hip hop magazine, Music in Africa while working as a freelancer PR with Play by Play with Kapcity in the States, Dr Chaii, Sikandar Raza, Ryan burl, Hilton Mudariki and have done some consultancy work with some Zimbabwean artists such as Gemma Griffith and Ishan. During this period from 2016-2020, I also worked with Kosha Management on a magazine called taKOSHA as the editor in chief and also did some PR work for the KURE remix and Chido by Munashe Chirisa with MADE IN ZWE. Currently, I am working as a PR for Khaya Defero, which is a management, PR, and events agency. I am working with SHA SHA, Shingai Shoniwa, and other corporations alongside the agency’s parent company, Rogue, and associates.

GMI: You have an impressive media and entertainment experience; when did you formally venture into public relations? KM : I formally started PR without even knowing it under the guidance of Misred, St Emmo of the movement and Cecil Garapo of Twunhu apps.The year was 2015 and they mentored me into managing their brands as a PR while writing for their websites as a content creator. In 2019, I then started working under my own firm, "Kevin Mwenye Media and PR", but that lasted for two years, as God opened this door for me where I am learning and doing more PR work under Khaya Defero. So I have been doing PR for around 7 years now, and I started at the age of 19. As part of Khaya Defero, Kevin shares insight on his journey into PR, working with some of Zimbabwe’s big names and his vision for the future.

GMI: Please kindly take us through the concept of your PR at Khaya Defero and what sets it apart from other agencies and experiences you have faced coming up? KM : To be honest, there is a lot of learning that comes from the transition from being a self-taught freelance under mentorship to being an actual PR under an agency. The whole idea of working as a team and working alongside one of the best in PR on the continent has brought about a different feel to my experience as a whole. It is a different set up because I was used to working as a PR for entertainers and sportsmen rather than influencers, but now there is more to it at Khaya Defero as I am now challenged to be versatile with my PR, working with corporates in and out of Zimbabwe in addition to the artists we work with. Because the agency is set up in a way that covers

every sector, not just entertainment alone or co-operating alone but everything. GMI: How did you identify the gap in public relations in Zimbabwe, notably in the entertainment industry, and why do you feel it is critical in a growing industry? KM : The time I entered public relations was at a time when the Zimbabwean industry was on the brink of breaking through into contemporary markets, and at that time, with the people I was working around and with, we saw that most Zimbabweans in the entertainment sector had everything but a standing admin team. We then decided to give it a go and it was very successful. Many businesses and artists or influencers get it right through and through, from mechanics (directors/producers) to monetary, but I believe there is a gap that needs to be covered, which is brands investing in admin teams, these being publicists and digital creative teams. Once we invest in those in different camps, I believe we will have the right narratives for brands being represented by admin teams that speak for them and to them in the right way. Let's invest in admin too. GMI: Who was the first client that really helped to build your portfolio? KM : As I previously stated, when I was 19, I worked with three people: Misred, Cecil Garapo, and St. Emmo (The Movement), all of whom had brands on the verge of growth. PR was an experiment, and it was a success, so I would always mention those three.Not forgetting the growth that came when I worked as a freelancer with Munashe Chris (Madeinzwe), Kapcity, Sikandar Raza, Ryan Burl and Hilton Mudariki who were clients for PlaybyPlay who outsourced me as their PR. GMI: Apart from your music clients, what other services do you offer?

KM : Besides music clients, I also offer a host of other services, such as crisis management for different brands. I am also an entertainment and political analyst, editor in chief and a photography editor. These are services I have offered throughout my career as a media practitioner. GMI: How has the current environment due to the pandemic affected the PR business and clientele? KM : As PR practitioners, it is our duty to bring out the best out of any situation, so despite all the negatives, for example, not being able to do physical experiential events, we have learnt the power of doing events online, and the power of exploring other markets in the digital space to make brands grow and not keep them stagnant. Luckily, PR can be done online as much as it can be done offline, and with more people growing fond of the industry and understanding PR, our clientele has also grown by the day. GMI: What is the creative process like when you have to do damage control in a situation where your client is involved in a controversial story that is in the public? KM : Damage control is the most dreadful thing when it comes to PR, but there’s beauty in the damage if the execution is done well and is successful. The key to crisis management before anything else is actually having a PR advisory team or a PR in your team, because there is no way they can not solve any crisis if they lead you to it. There are different types of crisis, or rather damage, and they are dealt with differently, but their key creative fundamentals are planning, mentoring, training, and execution. Once these three things are initially looked at, the creative process will be in full swing. It is a matter of having PR close to your brand because a crisis can happen at any time, but it's easily cured if the

brand is prepared for it, and you can only prepare for something you know well, right? GMI: Biggest piece of advice to those seeking your services. KM : If you are keen on growing a reputable brand, be ready to invest in a reputable PR agency. GMI: What motivates you in life? KM : I think what motivates me in life is the reason why I grew into PR because I’m motivated by the desire to see others flourish, recognition, and desire to be outstanding (Shout out to Fungai Kush for that one who has taught time to time that there is more and there will always be more if you put in the work and become more) GMI: What advice would you give to individuals, or startups that are looking to develop a PR strategy but don’t necessarily have the funds to hire an agency to work with them? KM : I would advise them to either read more about PR and do it themselves, or try to get whoever manages them or works with them to invest their time in learning about PR, because it is a force that makes kings and queens become kings and queens. GMI: In parting, what can we expect from you and your team in the next few years? KM : It has been around 7 years since I started working in PR, and looking back at where I am today and who I am with, I can just say expect us to keep growing and keep representing PR and Zimbabwe globally.

Follow Kevin and his team at Khaya Defero on social media @khayadefero for exciting updates.

Groove Deck T H I S

I S S U E ' S

Q U E S T I O N What’s your "I’m the boss" go-to track?

Staff

Picks

ELSPETH CHIMEDZA Can't Tell Me Nothing by Kanye West

PEGGIE SHANGWA Entrepreneur by Pharell Williams featuring Jay-Z Guest

Picks

CRAIG ZOOWIE N****s In Paris by Jay-Z and Kanye West

MISRED Bigger by Beyonce

KEVIN MWENYE Spit Your Game by The Notorious B.I.G

ALBUM REVIEWS

EDITOR'S CHOICE

Doja Cat : Planet Her Review Doja Cat is a weird, hot girl with real talent. Little did we know that when she went viral with 'Mooo', she would evolve into a superstar in her own right. We all love her quirks despite some of her shortcomings. However, Doja Cat can put on a show without a doubt. 2020 proved to be the year of Doja as the pop star became a viral sensation through social media, particularly on Tik Tok. The retro, disco "Say So" came with a dance challenge, whilst "Streets'' prompted the sexy ‘Silhouette challenge’. All of her singles are from her successful sophomore album, "Hot Pink." For her third studio album, Doja chose to elevate her musicality. Following up her 2019 record, ‘Hot Pink’, Doja demonstrates diversity on her third studio album. For her third studio album, 'Planet Her', the entertainer takes fans on an intergalactic journey. The 19-track record's overall theme is female sexuality and relationships. It features Young Thug, Ariana Grande, JID, SZA, The Weeknd, Gunnar, and the iconic Eve. Three prereleased singles, 'Kiss Me More', 'You Right', and 'Need To Know' have been released. Featuring Young Thug, Ariana Grande, JID, SZA, The Weeknd, Gunnar, and the iconic Eve, the record is set to be a multi-genre project. 'Planet Her' opens with the empowering Caribbean, Afro-Pop flavoured 'Woman'. 'Naked' follows the same soundscape as its predecessor. Both tracks explore femininity and sexuality. 'Payday' featuring Young Thug is a colourful, futuristic track. In 'Get Into Yuh', we find the entertainer rapping in a Nicki Minajeresque manner. The hip hop single "Need to Know" offers sexual fantasies over a trap and R&B instrumental. On the track, we find her adopting Nicki Minaj's rap style again. "I Don't Do Drugs" featuring Ariana Grande is a breathy ballad with bass. "Love to Dream" is cheeky. "You Right" featuring The Weeknd is a smooth R&B track about temptation in a committed relationship. "Doja Cat experiments with virtually every orbit on Planet Her. The flute looped "Options" featuring rapper JID is a rap song about adventurous sexual liaisons. Doja takes the popular statement, 'N****s ain't sh*t' on 'Ain't Shit' as she addresses disappointments in relationships over a 90s inspired R&B beat. "Kiss Me More," featuring SZA, is a flirty, disco influenced single about kissing. Immaculate and detail-rich production harmoniously connected together to capture Doja Cat's personality and artistic strengths.

Overall Review ‘Planet Her ’is about Doja Cat being an artist who has creative freedom, yet understands her audience. She captures her need to be versatile and artistic, whilst touching on the theme of being a young woman. Her eclectic style showcases the singer-rapper with the entertainer effect. Rate: 4/5 Groove Speakers

New Album Releases

Album reviews

Jah Prayzah : Gwara Review For his 11th studio album, Jah Prayzah blends African spirituality with its correlation to social issues and life. Thsi reflects on Jah Prayzah's traditional roots and adaptation of his popstar persona. Like an opening prayer, ''Bvumbamirai' seeks spiritual guidance. Still maintaining the tempo, 'Takarasima', is an us against the world type of love ballad. 'Murder' speeds up the tempo as a party track that makes people want to hit the dancefloor. The four-part plot, showcased by captivating visuals, begins with the love song, 'Nyeredzi'. As part of the storytelling with JP, as the spirit guide, 'Chimwe neChimwe', 'Ndichayamwa', and 'Nherera' narrate the story of love, and tragedy. 'Ndodzungaira, is a mid tempo Afro-Pop track about questioning ancestors about life's challenges. 'Boi Boi' is about pursuing a crush. 'Gone' is an upbeat track about the hustle.The slow tempo 'Humhandara' is a female empowerment track focused on femininity and virtue. 'Mbwende' is yet another song about the hustle taken from a more traditional aspect. 'Mhondoro' and the title track, 'Gwara' take on traditional rhythms whilst focusing on African spirituality.The closing track, "Chigaro Chehushe", tackles the theme of "heavy is the crown" as JP sings about the challenges of leadership and position. Rate: 3 ½/5 Groove Speakers

Olamide : UY Scuti Review Olamide's eleventh studio album, 'UY Scuti', is a follow-up to 2020's, 'Carpe Diem'. The album shifts direction with more R & B and Dancehall/Reggae tracks. The production is well executed whilst keeping it simple. 'Uy Scuti' looks at love, and even his experiences in his career so far. The album's intro, "Need for Speed," comes through as a hustler's anthem. Featuring Jaywillz, 'Jailer' is a blend of Afrobeats and Caribbean beats. The prerelease, "Rock," is considered the record's best track. Julie is an outstanding track and a potential monster hit. Rough Up featuring Layydoe markets a new rising star, as well as paying homage to 90s dancehall. Fave is featured on ‘Want’ and ‘Pon Pon’, both are love making tracks.On 'Cup of Tea', Olamide promises to protect the lady of his dreams because she remains his priority and his cup of tea. Somebody featuring Phyno is all about 'the One'. Closing off the record, 'So much More' is Olamide's dedication to women, empowering them through the message of self-love. A perfect ending to the album. Rate: 3 ½/5 Groove Speakers

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Carpe Diem Issue 2021

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