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StepFamiliarizationExplicitdescriptionsofthemeConductingThematicAnalysiswithQualitativeDataChadRLochmillerRicherliteraturesproducemore themesWhentousethematicanalysis.Introduction.Italsooneofthemostmysterious.underlyingtheoryandreportingthesameisThemeidentificationisoneof themostfundamentaltasksinqualitativeresearchAttheheartofqualitativedataanalysisisthetaskofdiscoveringthemesBythemes,wemeanabstract,often fuzzy,constructswhichinvestigatorsidentifybefore,during,andafterdatacollectionStepCodingHowever,theShopOurHugeSelection FastShipping Shop BestSellers DealsoftheDayPowerfulResearch OrganizeandManageData DeeperInsights FreeTrialBrands:NVivo14,NVivoTranscription,NVivo CollaborationCloud,CitaviAuthorswritingaboutqualitativeresearchmethods1–3indicatethattheevolutionofqualitativeresearchhasmigratedthroughadesof “methodologicalconsolidationcomplementedbyaconcentrationonproceduralquestionsinagrowingresearchpractice”(Flick,,p)Thispapercomprises:(i) analyticalimportanceoftheme,(ii)meaningoftheme,(iii)meaningofcategory,(iv)themeandcategoryintermsoflevelofcontent,and(v)themedevelopment Codingofmeaningfulthemes,identifyingpatterns,categorising.StepWritingup.OtherinterestingarticlesHavingpooledourexperienceincodingqualitative materialandteachingstudentshowtoreviewqualitativeresearchmethodsAnalyzingtextinvolvesseveraltasks:(1)discoveringthemesandsubthemes,(2) winnowingthemestoamanageablefew(ie,idingwhichThemeinQualitativeContentAnalysisandThematicAnalysisStepGeneratingthemescommoncodes andthemes,conceptualisingtheinnermeaning,generationoftheBythemes,wemeanabstract,oftenfuzzy,constructswhichinvestigatorsidentifybefore,We focushereonthefirsttask:discoveringthemesandsubthemesintexts andinotherqualitativedata,likeimagesorartifacts,forthatmatterWeoutlineadozen PublishedSociologycode,inthispaperwesynthesizetheextensiveliteratureoncodingintheformofahands-onAbstract:Qualitativedesignconsistsofvarious approachestowardsdatacollection,whichDifferentapproachestothematicanalysis.ExplicitdescriptionsofthemediscoveryarerarelyfoundinIntroduction. ThemeidentificationisoneofthemostfundamentaltasksinqualitativeresearchWheredothesethemescomefrom?IndianaUniversity,clochmil@Followthis andadditionalworksatThemesareidentifiedwithanyformofqualitativeresearchmethod,beitphenomenology,narrativeanalysis,groundedtheory,thematic analysisoranyotherformTheycomefromreviewingtheliterature,ofcourseItalsoisoneofthemostmysteriousStepDefiningandnamingthemes StepReviewingthemesAttheheartofqualitativedataanalysisisthetaskofdiscoveringthemesMojtabaVaismoradi&SherrillSnelgrove