EDITORS NOTE BY JON MINNICK
GROWING
SOMETHING NEW
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women. To encourage more women he beginning of a new year always to join the industry, Green Industry gives us a chance to start anew. A Pros wants to do its part by honoring chance to refresh and reinvigorate the women who are bringing fresh ourselves. A moment to look at what we perspectives and ideas to the landscape want to accomplish and where we want industry. Be on the lookout for the to grow. To that end, Green Industry Pros winners in the May/June print edition. is doing the same with a new crew, a new As I mentioned at the top, we have look and new ideas. a new crew working on our Green To kickoff our refreshed print Industry Pros and SnowPRO brands. edition, is our State of the Industry Jason DeSarle, who came from the report starting on page 22. We reached world of landscape trade publications, out to a handful of associations and has recently taken on the brands’ sales manufacturers to see what they’re seeing strategy as brand director. Assistant and hearing in the industry, and what editor, Bryce they think Gill started 2022 has out as an in store. If intern with you check our company out our and is now new survey working series across a few (page 42), of our brands landscape focused professionals primarily on chime in products. on the You might expanded Left to Right: Gigi Wood, Bryce Gill, Jon Minnick, have seen Hannah Gooch and Jason DeSarle services her in our Greenkeepers business video they hope to add in the new year. series. Associate editor Hannah Gooch We’re also expanding our print joined the company in October and coverage to include some rotating will be leading the charge on SnowPRO. columns (pages 14 and 16), introduce Staff writer Gigi Wood makes sure the you to other landscape peers (page 18) day-to-day work is covered and leads the and showcase the wonderful work and charge in communications and ideation. projects you’re doing out there in the Finally, is myself, Jon Minnick. I have field. Make sure you check out the recent worked in B2B trade publications for project from Colorado-based Tree of Life nearly 20 years, starting in the home Landscapes, which won an ELITE Gold remodeling industry. I oversee the Award for Residential Plant Design from Content Team here and we’re happy the Associated Landscape Contractors to hear from you. Tell us your ideas, of Colorado (page 30). The landscape what you’d like to see more of in our designer, Johnny Moore, talks about his brands and how we can help you do experience working on the project. your job. Just reach out at editor@ This year, we’re also launching the greenindustrypros.com. Women in the Green Industry Award. Here’s to 2022 and hopefully a According to research from Statista, prosperous year for you all! as of 2020, only 6.5% of landscaping professionals in the United States are
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JANUARY/FEBRUARY 2022
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Published by AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson, WI 53538 (800) 538-5544
Volume 34, Number 01
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Brand Director ...................................................................Jason DeSarle jdesarle@acbusinessmedia.com Sales Representative ...................................................Megan Perleberg mperleberg@acbusinessmedia.com Sales Representative ..........................................................Sean Dunphy sdunphy@acbusinessmedia.com Sales Representative ..........................................................Nikki Lawson nlawson@acbusinessmedia.com Sales Representative ............................................................Kris Flitcroft kflitcroft@acbusinessmedia.com
EDITORIAL
Group Content Director........................................................ Jon Minnick jminnick@acbusinessmedia.com Associate Editor.................................................................Hannah Gooch hgooch@acbusinessmedia.com Assistant Editor ........................................................................... Bryce Gill bgill@acbusinessmedia.com Staff Writer ...................................................................................Gigi Wood gwood@acbusinessmedia.com
CIRCU LATION
Audience Development Manager .................................. Angela Franks
PRODU CTION
Senior Production Manager ................................................Cindy Rusch crusch@acbusinessmedia.com Art Director .................................................................................Willard Kill wkill@acbusinessmedia.com AC Business Media Chief Executive Officer ......................................................... Ron Spink Chief Financial Officer ............................................... JoAnn Breuchel Chief Digital Officer ...................................................... Kris Heineman Chief Revenue Officer .................................................. Amy Schwandt VP Audience Development ........................................Rhonda Hughes Director, Demand Generation & Education ................... Jim Bagan VP Operations .................................................................... Nick Raether Group Content Director.................................................... Jon Minnick Change of Address & Subscriptions — P.O. Box 3605 Northbrook, IL 60065-3605 • (877) 201-3915 Fax: (847) 291-4816 • circ.greenindustrypros@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Data Axle • (518)339-4511 bart.piccirillo@infogroup.com Reprints & Licensing — Megan Perleberg mperleberg@acbusinessmedia.com Green Industry Pros [USPS 003-763 and ISSN 2168-121X (print), ISSN 2168-1228 (online)] is published six times a year: January/February, March, April, May/June, July/August, September/October by AC Business Media. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Green Industry Pros, P.O. Box 3605, Northbrook, IL 60065-3605. Subscriptions: Individual subscriptions are available without charge in the U.S. to qualified subscribers. Publisher reserves the right to reject non-qualified subscriptions. Subscription prices: U.S., $35 per year; Canada/Mexico, $60 per year; and all other countries, $85 per year. All subscriptions payable in U.S. funds, drawn on U.S. bank. Back issues, if available, cost $10 prepaid. Printed in the USA. Copyright 2022 AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recordings or any information storage or retrieval system, without permission from the publisher.
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