Green Industry Pros March/April 2024

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16.

| ROLLING WITH ROBOTICS

The scoop on how robotic mowing equipment can make companies more efficient and serve as a recruitment tool for the younger generations.

17. BUSINESS MANAGEMENT & TECHNOLOGY | PRACTICAL APPLICATION OF AI

A roundup of how artificial intelligence can assist landscape companies with recruiting and retention, training, customer relations and more.

22. LAWN CARE & ORNAMENTALS | FERTILIZER FACTS

A compilation of the best practices for selling fertilizer services.

24. MOWING & MAINTENANCE | EQUIPMENT MAINTENANCE TO-DO’S

Landscape contractors provide the top equipment maintenance tips.

26. DESIGN-BUILD + INSTALLATION | DESIGN SOFTWARE

Insight into how AI developments can help designers create plans for their customers.

COVER STORY Green Industry Pros [USPS 003-763 and ISSN 2168-121X (print), ISSN 21681228 (online)] is published six times a year: January/February, March/April, May/June, July/August, September/October, November/December by IRONMARKETS, 201 N. Main Street, Ste 350., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Green Industry Pros, P.O. Box 3605, Northbrook, IL 60065-3605. SUBSCRIPTIONS: Individual subscriptions are available without charge in the U.S. to qualified subscribers. Publisher reserves the right to reject non-qualified subscriptions. Subscription prices: U.S., $35 per year; Canada/Mexico, $60 per year; and all other countries, $85 per year. All subscriptions payable in U.S. funds, drawn on U.S. bank. Back issues, if available, cost $10 prepaid. Printed in the USA. Copyright 2024 IRONMARKETS. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recordings or any information storage or retrieval system, without permission from the publisher. DEPARTMENTS IN EVERY ISSUE 10
Battle of the Mowers An in-depth look at the latest mowing trends and an overview of which mowers best fit each application. 24
EDITOR’S NOTE 06. DIGITAL HITS
FRESH CLIPPINGS 28. PROJECT PROFILE 30. NEW PRODUCTS
CONTRACTOR PROFILE
10.
04.
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34.
EQUIPMENT
TABLE OF CONTENTS www.greenindustrypros.com ❙ MARCH/APRIL 2024 ❙ GREEN INDUSTRY PROS 3 THE MANAGEMENT RESOURCE FOR LANDSCAPE CONTRACTORS AND EQUIPMENT DEALERS VOLUME 36, NO.2 | MARCH/APRIL 2024

Spring is certainly in the air—or at least it is where I’m located.

Birds are chirping. Flowers and trees are blooming. Colder temps have given way to balmier ones.

Sounds idyllic, right?

For those in the landscaping world, while spring does offer a fresh start, the reality of the new season often turns out to be more chaotic than not.

The back end of the business must be running as a welloiled machine. Handheld equipment and mowers must be well maintained and ready to go. Fertilizer needs to be applied. And, most importantly, you must have the crews on board ready to perform all of that work.

mowing trends and discusses how landscape pros can best match the mower to the application (p. 10).

To complement the story, the latest segment of Monthly Musings asked landscape pros about their preferred type of mower. You can follow the QR code on p. 6 to find their answers (and why). Rounding out the month of mower mania, Green Industry Pros put on our annual Mower Madness bracket to let social media followers decide which mowers would prevail in this year’s battle of the mowers. You can find out which mower won by following our social media channels listed on p. 6.

Lucky for you, this issue of Green Industry Pros features articles on just about every topic above. You can find stories discussing the latest in robotic mowers (p. 16); how AI can assist with various aspects of a business including customer relations (p. 17); best practices for selling and applying fertilizer (p. 22); tips on handheld equipment maintenance (p. 24); and much more.

In addition to all of that, this month’s cover story zeroes in on top

What about you? What’s your preferred type of mower? How come? Are you thinking about switching to another type of mower? If so, why? I’d love to hear your thoughts—and I’m sure your fellow readers would, too. Email your ideas to swebb@iron.markets or connect with me on LinkedIn by following the QR code.

4 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com EDITOR’S NOTE EDITORIAL Editor Sarah Webb swebb@Iron.Markets AUDIENCE Audience Development Manager Angela Franks PRODUCTION Senior Production Manager Cindy Rusch crusch@Iron.Markets Art Director Willard Kill ADVERTISING/SALES Brand Director Jason DeSarle jdesarle@Iron.Markets Sales Representative Megan Perleberg mperleberg@Iron.Markets Sales Representative James Protopapa jprotopapa@Iron.Markets IRONMARKETS Chief Executive Officer Ron Spink Chief Financial Officer .................................. JoAnn Breuchel Chief Revenue Officer Amy Schwandt Corporate Director of Sales Jason DeSarle Brand Director, Construction, OEM & IRONPROS Sean Dunphy VP, Audience Development Ronda Hughes VP, Operations & IT Nick Raether Content Director............................................... Marina Mayer Director, Online & Marketing Services Bethany Chambers Director, Demand Generation & Education Jim Bagan Director, Event Content & Programming Jess Lombardo CIRCULATION & SUBSCRIPTIONS P.O. Box 3605 Northbrook, IL 60065-3605 (877) 201-3915 | Fax: (847) 291-4816 circ.greenindustrypros@omeda.com LIST RENTAL Sr. Account Manager Bart Piccirillo | Data Axle (518)339-4511 | bart.piccirillo@infogroup.com REPRINTS & LICENSING Brand Director Jason DeSarle jdesarle@Iron.Markets WWW.GREENINDUSTRYPROS.COM Published by IRONMARKETS 201 N. Main Street, Fort Atkinson, WI 53538 (800) 538-5544 • WWW.IRON.MARKETS stock.adobe.comAREE READY,
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TALK ABOUT IT

You may have already heard that Green Industry Pros and Turf’s Up Radio have partnered up on a monthly segment of Turf’s Up Radio News (The TURN). Do you have an interesting story that you’d like to talk about on The TURN? Or, maybe you’re an industry expert and you’d like to share some of the best practices that can help fellow landscape companies grow their business? Email your ideas to Green Industry Pros Editor Sarah Webb at swebb@iron.markets, and you may be featured in an upcoming episode of The TURN or even Green Industry Pros’ Grass Roots podcast. And, while you’re at it, be sure to check out our vibrant archive of past conversations with industry experts using the QR code.

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MONTHLY MUSINGS

STAY SOCIAL

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We love hearing from you, our readers. What challenges do you face? What questions do you have? What lessons have you learned? That’s why we created Monthly Musings, a monthly installment where Green Industry Pros will ask a question inspired by readers on social media, and other readers will respond with their solutions. In order for this to work, Green Industry Pros needs the help of readers. Email Green Industry Pros Editor Sarah Webb at swebb@iron.markets if you have a question you’d like to have answered. And, be sure to keep up with our social media channels to help other landscape pros answer the questions they have (listed below).

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To stay up to date on the latest happenings around the green industry, be sure to follow Green Industry Pros’ social media channels:

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FRESH CLIPPINGS

Green Industry Roll Call: Updates

from Attentive, DeWalt and Bobcat Co.

Attentive secured $7 million in a Series A funding round. Project EverGreen appointed its 2024 board of directors. Bobcat Co. donated $250,000 to a university in North Dakota. Learn more about these updates below.

Attentive Completes $7M Funding Round

Attentive.ai, a provider of AI-driven business management for the field services and construction industries, recently closed a $7 million Series A funding round.

“We are more than ready to scale our AI-led offerings and reach out to a broader array of businesses,” said Shiva Dhawan, CEO and co-founder of Attentive.ai. “This funding round shows our potential and the trust our investors have in our ability to transform the landscaping and construction sectors with AI-powered tech.”

The investment is led by Vertex Ventures Southeast Asia & India, with continued support from previous investors, Peak XV’s Surge and InfoEdge Ventures, and an additional stake taken by Tenacity Ventures through a secondary investment.

Project EverGreen Names New Officers

Project EverGreen appointed its 2024 officers and board of directors at Project EverGreen’s annual meeting.

The new president is Scott Bills, CSFM. Bills is a nationally recognized Certified Sports Field Manager and president of New Jersey-based Sports Field Solutions. With more than 40 years of experience, Bills has designed, constructed and renovated hundreds of sports fields and athletic complexes in addition to numerous golf courses.

Beth Berry, vice president, Advanced Turf Solutions, will serve as vice president/president-elect. Berry is a seasoned service industry veteran, pioneering the customer experience in the lawn care industry at ChemLawn and progressing to director of customer service at Scotts Lawn Service. A University of Indianapolis graduate, Berry also sits on the board of National Association of Landscape Professionals, Women in Landscape Network and Indiana Professional Lawn and Landscape Association.

Fred Haskett of TrueWinds Consulting returns as secretary/treasurer, and Kevin Laycock of SiteOne Landscape Supply will serve as the immediate past president.

The full list of 2024 Project EverGreen board of directors includes:

• Andrew Bray, National Association of Landscape Professionals

• Cayla Chamberlin, Gilbert Family Foundation

• Tim Demerath, PBI-Gordon

• George Furrer, Valley Green

• Todd Mason, Sipcam Agro USA

• Russ Mitchell, Prime Source at Albaugh

• Blaine Pinkerton, Nufarm

• Linda Satter, Amguard Environmental Technologies

• Paula Sliefert, The Toro Co.

• Sarah Spatola, Arborjet | Ecologel

• Shayne Wetherall, Amgarud Environmental Technologies

• Alan White, Turf Systems

• Lee Withers, Kress

• Ashley Williams, Telus Agriculture & Consumer Goods

Bobcat Co. Gives $250K to ND University

Bobcat Co. is donating $250,000 to the University of Mary in Bismarck, N.D., in support of the Hamm School of Engineering.

“Supporting STEM-based education is a key component of Bobcat’s foundation of innovation, a longstanding belief that has generated community progress and fueled the curiosity needed to build the technology of tomorrow,” said Mike Ballweber, president of Doosan Bobcat North America. “We are proud to support University of Mary as they advance educational opportunities for the next generation of groundbreaking engineers.”

Bobcat’s donation will support the engineering school through the University of Mary’s Vision 2030 Capital Campaign, a comprehensive strategic planning initiative to enhance and transform the university campus and offerings. The Hamm School of Engineering facility opened in 2020 and is designed to encourage collaboration and hands-on learning. The school offers ABET accredited degrees in mechanical, electrical and civil engineering. The Hamm School of Engineering also offers computer science, environmental engineering, construction engineering and construction management.

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Attentive
8 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com

Former Ewing President and CEO

Raymon Alan York Dies at 86

Raymon Alan Ray York, former president and CEO of Ewing Outdoor Supply and Landscape Products, died Jan. 24, 2024, after a brief illness, at age 86.

He and his wife and business partner of 63 years, Susan “Sue” Ewing York, met at Stanford University in spring 1959 and married in November 1960. In December 1963, they returned to San Francisco to take over Ewing’s daily operations from King William Ewing, Sue’s father and the company’s founder. Together, they laid a foundation that fostered Ewing’s growth from two brick-and-mortar stores serving the landscape, golf and industrial industries in the Bay Area into the more than 100-year-old, fourth-generation national distribution entity that it is today. In 1985, Ewing began implementing plans to expand operations outside California, opening its first branch in Phoenix. In 1994, Ewing relocated its headquarters from San Leandro, Calif., to Phoenix to better support its eastern expansion. In 2007, Ray and Sue turned over the reins of Ewing to their sons and moved over to Ewing’s manufacturing arm, Landscape Products, where Richard joined them in 2017.

In 2007, the California Landscape Contractors Association honored Ray and Sue with Lifetime Achievement Awards for

their contributions to the industry.

In 2012, the Irrigation Association honored Ray and Sue with Industry Lifetime Achievement Awards for their 50 years of contributions to the green industry.

Ray is survived by his wife; sons David (Julia), Douglas (Kelli) and Richard (Victoria) York; six grandchildren and one great-grandchild; and his sister, Marjorie Crosby.

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www.greenindustrypros.com ❙ MARCH/APRIL 2024 ❙ GREEN INDUSTRY PROS 9

Battle of the

Mower manufacturers provide the inside scoop on how to match the mower to the application and offer a look at the updates in each category.

Stand-on, walk-behind, robotic, ride-on—which is best?

Like many questions in life, that depends.

Mower manufacturers weigh in on what factors need to be considered for each mower to meet its match.

What to consider

Jobsite

When determining which type of mower best suits their needs, landscape professionals should first consider the property type.

“Take into account the areas that need mowing and assess any obstacles like trees, permanent features or small entryways as well as the overall size of the yard,” says Jared Nuessen, senior marketing manager at Toro Co. “This will help determine the size and maneuverability needed in the mower you choose.”

Ron Scheffler, senior product manager at Bobcat

Co., adds that landscape professionals should think about what type of business they’re trying to create.

“It would be difficult for a landscaper to say that he wants to do urban areas over here but larger more rural properties over there, and then he needs to have A, B, C and D type of mowers, and that’s inefficient for him,” Scheffler says.

Brian Manke, product segment manager at Stihl, says geography may even play a role as well.

“For example, New England and Florida stand out as having a lot of fenced-in yards, and that dictates what our customers are buying,” Manke says. “It’s really about matching the mower to the type of property your business is maintaining.”

Manke adds that within those regions, there may be variations based on whether a landscaper performs more residential or commercial work.

“Say someone is maintaining a high-end property weekly

10 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com COVER STORY
Toro John Deere

MOWERS

where quality is the biggest priority. Horsepower may not be a big factor, but fuel efficiency is more important,” Manke says. “If someone is doing large properties that aren’t getting mowed as often, they’re going to want a 60-inch or 72-inch deck, and speed is ultimately the deciding factor.’”

In line with property type, landscapers should also survey the terrain, according to Chase Tew, production systems and business unit manager for John Deere.

“Do I live somewhere with a lot of hills and slopes or is my geography wet, like the Pacific Northwest?” Tew says. “All these things are extremely important to consider before selecting.”

Landscapers may also want to consider the end result.

“What is the customers’ desired cut quality? How quickly will you need to finish the job?” Nuessen says. “These answers can change the size of the mower deck and what features the mower has.”

ROI

As costs creep higher for labor and equipment in the landscape industry, return on investment through productivity

and durability are huge factors in mower choice.

“People want to know what they can purchase that’s going to save them time and that’s going to last,” Scheffler says. “If I’m the owner of the machine, I’m going to take care of that machine no problem, but some operators in a business setting may not be as considerate with the equipment compared to if it was their own. So, companies need something that’s durable and lasting.”

Lenny Mangnall, marketing product manager at Exmark Manufacturing, notes that as labor continues to be scarce, companies tend to look for machines to fill that gap.

“If you can outweigh the labor by having larger and more productive equipment, that’s big,” Mangnall says.

Mangnall cites features such as the ability to change the pitch of the deck from the operator’s seat without using any tools as additional time-savers.

Comfort

To keep crew members happy and on board, landscape companies should also consider the comfort of each mower.

www.greenindustrypros.com ❙ MARCH/APRIL 2024 ❙ GREEN INDUSTRY PROS 11
Toro Scythe

After all, crews spend the larger part of their day running them.

“The comfort and productivity of your crew will help determine the overall success of your business,” Nuessen says. “A happy, comfortable crew directly translates to productivity.”

Trailer type

Truck and trailer size are other important considerations, according to Tew.

“Are you running a two- or threemower setup on your rig? Will the mowers fit your setup?” Tew asks.

For trailers with limited space, stand-on machines may be the best option, says Nuessen.

“Contractors can potentially fit more equipment on their trailers by leveraging the smaller overall footprint of a stand-on machine when compared to zero-turn models,” Nuessen says.

Scheffler notes that fitting more pieces of equipment on a truck or trailer can bring down a landscape company’s overhead costs by minimizing the number of trucks and trailers it needs.

Maintenance

the operator to do so easily.

“Can you update the grease or spindle or belt and get at it quickly and effectively?” Scheffler says, adding that mowers with deck systems that keep them clean can also save crews time and allow the mowers to cool more properly.

Regulations

Increasing amounts of legislation focused on reducing noise and emission levels have led to landscape maintenance businesses to purchase battery-powered equipment to stay compliant with regulations, says Katy

within the landscape industry.

With a foldable operator platform that instantly converts the mower to a walkbehind, stand-on mowers provide the operator with greater visibility to help get around obstacles and tight spaces.

“When it comes to specific types of mowers that are trending, we continue to see a noticeable bump in the overall popularity of stand-on mowers,” Nuessen says. “Many contractors enjoy the increased visibility, traction and stability on slopes that stand-on mowers can provide.”

Stringfield, senior manager of product marketing at Milwaukee Tool.

Nuessen agrees that batterypowered equipment can improve customer relations.

Landscapers should also zero in on machines that require minimal maintenance, Mangnall says.

“The total cost of ownership is more than just the upfront cost of the machine,” Mangnall says. “All of those maintenance items add up over time, and not only make you less productive but cost you money down the road.”

Scheffler notes that for maintenance items that need to be taken care of, landscape companies should find a mower that allows

“If the customer’s property has strict guidelines around noise or emissions, your business may want to invest in a battery-powered mower over a gaspowered model,” Nuessen says.

Mower types

Depending on the considerations above, landscape pros can hone in on which mower best meets their needs.

Stand-Ons

First up, stand-on mowers are currently having a stand-out moment

Steven Benedict, product line manager, turf care, Kioti Tractor, adds that nimbleness and easy on/off access are other notable benefits of stand-ons.

“This becomes convenient when picking up debris,” Benedict says.

“Operators can also easily duck behind the mower to get under lowhanging tree limbs or other objects.”

Scheffler says that because stand-ons are typically lighter than ride-ons, landscape professionals can access areas they typically can’t with rideons, for example, like the Gold Coast or Texarkana where there are sandy and wet conditions.

Mangnall also points to the machine’s comfortability as playing a role in their rise.

“Some guys like to stand a little better, and they can lean and reposition themselves while operating the equipment,” Mangnall says.

Because of these benefits, Scheffler says highly landscaped areas like cemeteries or places that have gardens tend to be ideal for stand-ons.

“It’s places where you need to be a bit more in control and see ahead

COVER STORY 12 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
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of yourself,” Scheffler says.

Ride-Ons

Ride-on mowers, particularly ride-on zero-turn mowers, are ideal for tackling larger properties with minimal trimming while delivering a consistent and professional-looking cut.

“When covering multiple acres for multiple hours, a user would be better suited with a zero-turn or larger deck width stand-on,” Stringfield says. “They’re best suited for covering large areas in a short amount of time.”

Benedict notes that the larger size of the mower may allow for larger components.

“Oftentimes, you can get larger decks and/or larger fuel tanks on a ride-on mower,” Benedict says. “Ride-ons can also be paired with a bagger, which can be useful for fall cleanup or maintaining a lawn. Ride-on mowers are a little bit larger overall, which can lead to easier

serviceability and access to components.”

Walk-behinds

Built for precision and control, walkbehinds are generally smaller and are ideal for areas with intricate landscaping or areas where a close cut is required.

“In smaller applications, a user would be better equipped with a 21-inch or 30-inch walk-behind mower,” Stringfield says. “These mowers can be easily maneuvered and fit into fenced-in backyards and more confined spaces. These mowers also provide better traction on slopes and damp ground.”

Tew adds that areas with a lot of detail work are ideal for walk-behind mowers.

“These are a great investment for residential backyards and complex commercial properties requiring a lot of trimming,” Tew says.

While they tend to be operated slower than other mowers, Benedict says this makes them easier to control.

Robotic mowers

When discussing autonomous mowers, it’s important to distinguish between the two types: smaller mowers that are permanently or semipermanently installed on a property and larger autonomous mowers that are integrated

Kick off your springtime clean up with less bugs & allergens by mowing in a

14 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
COVER STORY

into a landscape operation.

“Small robots are best for smaller, highly visible areas of commercial or residential properties that want the same look every day, and larger robotic mowers are best for very large, wide-open spaces with minimal

tree canopy that require a lot of human labor to mow,” Tew says.

Scheffler says larger autonomous machines work well for sports turf areas, wide-open fields and areas such as around slopes or near water features.

“There are some spots that can get tricky, like around a pond or an embankment, where the operator doesn’t feel at ease on the machine,” Scheffler says. “Those are great opportunities for autonomy to keep that person extra safe, and it also allows you to mow more areas that people just don’t want to get into.”

Autonomous mowers can also help with efficiency.

“They can help productivity by allowing two applications to happen at once: Users can string trim while the mower is mowing,” Stringfield says. “It can also help with labor shortages by removing the need for someone to run the mower.”

Other trends:

Alternative fuels:

As the demand for more sustainable products continues, many landscape professionals are looking at batterypowered equipment as the answer.

Software/tech:

In the future, more landscape companies will begin to choose mowers that come with connected software that allows them to GPS track their equipment, automate card-on-file invoicing, optimize routing and provide on-demand estimates and timecard tracking.

All of these items can in turn create more value.

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Rolling with ROBOTICS

Autonomous mowing experts explain how landscape professionals can adopt robotic mowing technology.

Right property, right people, right plan—these are three keys to success when implementing robotic mowing technology, says Charles Brian Quinn, co-founder and CEO of Greenzie.

Once those three keys are in place, the robots’ benefits speak for themselves.

“Landscape companies are hurting for labor, and we’re hitting that right away,” Quinn says. “We also know that companies are using them to bid bigger jobs and make more money. The next step would be to recruit a new generation of robotic operators as they’re upscaling.”

Quinn and other autonomous mowing experts delve into these three keys to adopting autonomous mowers.

Editor’s Note: One category of robotics includes smaller mowers that are permanently or semipermanently installed on a property, and the other involves larger autonomous mowers that are integrated into a landscape operation. This article delves into the latter category.

Right property

First, landscape companies should evaluate their sites, says Billy Otteman, director of marketing at Scythe Robotics.

“Assess the range of robotic options and identify which is going to be most impactful for the type of business they run today and the type of business they want to grow into tomorrow,” Otteman says.

Tim Kubista, vice president of sales and marketing for RC Mowers, suggests

selecting properties where the machines are mowing for two hours or longer.

“If it’s a smaller property, and you’re going from job to job in less than an hour, it’s probably not a fit,” Kubista says. “(With larger mowers), instead of three people and three mowers going to a jobsite, there’s one person who deploys three mowers on a jobsite, and while the mowers are doing their job, that person is string trimming, picking up garbage and blowing grass off sidewalks and parking lots.”

Quinn adds that properties like retail complexes that contain little strips and slivers of grass are not ideal because crews would likely have to use the mower manually in those areas, negating the labor savings.

“If it’s a heavily populated area or somewhere with medians and a lot of cars, it’s not going to save you a lot of money because you’re going to be doing most of it yourself,” Quinn says.

Right plan

Securing the right plan in place is also key, Quinn says.

“You may have this giant industrial complex, but you’ve divided it up so that one crew does it one day and another does it another day,” Quinn says. “However, you’re going to want

to put the autonomous mower on one truck and do all your big acreage with that so you can reduce labor costs.”

Kubista adds that manufacturers and suppliers can assist companies in coming up with the best route plans as well.

“We can give you the checkboxes to see if you’re saving money or if you need to move a mower,” Kubista says.

Right people

Finally, companies need to ensure they have the right people in place.

“Somebody who likes gamification, productivity and seeing improvement is going to be best versus someone who is just punching a clock,” Kubista says.

In order to introduce employees to the idea of robotic mowers assisting crews, Otteman suggests explaining the rationale of how the mowers will help crews be more productive and make their jobs easier.

“Reiterate the fact that this is not going to take their job, but in fact, make it better, easier and more interesting, even potentially opening up new career paths and more profitability across the company,” Otteman says.

Allowing crews to see a demonstration of the technology can also make them feel comfortable with it, Otteman says.

“Having that hands-on demonstrations gives them a sense of empowerment and control and takes away any hesitation or fear they may have,” Otteman says.

16 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
EQUIPMENT
Greenzie Implementing robotic mowers can help landscape companies become more productive with fewer crews. Scythe Robotics

Practical Application of AI for Landscaping Businesses

A roundup of how artificial intelligence can assist landscape companies with recruiting and retention, training, customer relations and more.

No matter where you look, artificial intelligence (AI) is dominating conversations. Although it can be controversial, there are many incredible benefits to using AI in almost any business, and the green industry isn’t exempt. AI is complex, it’s evolving rapidly and implementation is going to become essential in order to stay competitive.

Benefits of AI implementation

Before determining which tools are right for your business, it’s helpful to take a step back to think of some of the benefits of enhancing your business operations with the use of AI:

• Efficiency: One of the most obvious is the time savings that AI can offer in your day-to-day operations. Automation frees up your human staff to focus on more complex, strategic or personal tasks that drive your business forward.

• Cost savings: Streamlining processes and tools and automating repetitive tasks can reduce the need for manual input, helping to reduce labor costs.

• Risk reduction: Using automation and AI versus human input can reduce the risk of human error, allowing your operations to run smoothly and effectively.

AI applications in your organization

AI is powerful, and there is likely an automated solution for any business function you or your team performs on a daily basis. Whether you’re excited or still a bit wary, there are some areas of your business where you can easily implement

artificial intelligence into your operations to reap the benefits.

Recruiting and interviewing

In order to grow your business and retain your current customers, you need a reliable and stable workforce— but hiring and keeping good people in a high turnover industry is one of the biggest challenges home service business owners and operators face. Implementing the use of AI in recruiting and hiring can help you get the people you need to service your customers in the door faster.

There are many AI tools that can automate the resume screening process by prescreening applicants and then automatically qualifying or disqualifying them based on their answers to a predefined questionnaire. This saves you time by narrowing down the candidates to the most qualified or best fit for the role you’re hiring for.

Another simple use of AI where you can streamline the recruiting process and save time is generating content for job descriptions. Some tools allow users to input the title and any information like necessary certifications, skills, experience and expectations before you’re handed a full description ready for review in just a matter of seconds.

Content creation tools can also be used for crafting interview questions. These systems take the provided job title, requirements, details about your company and needed skills and generate situational, skill-based, behavioral or technical questions based on those details. Continued on Pg. 20...

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@ipopba stock.adobe.com

EARLY SPRING MEANS EARLY TURF PEST PROBLEMS— BUT IT DOESN’T

HAVE TO

Acelepryn Xtra from Syngenta takes the guesswork out of controlling a broad spectrum of bugs for lawn care operators and increases efficacy for users across the U.S.

When Punxsutawney Phil emerged and did not see his shadow—predicting an early spring—well, you couldn’t blame lawn care operators (LCOs) for their skepticism. Very rarely has the groundhog predicted an early spring, and even more rarely does it come.

Uncertainty can leave you prognosticating like the groundhog on when to time your customers’ insecticide applications. Get it wrong, and that’s money out of your pocket.

Matt Giese, M.S., technical field manager for Syngenta in the Midwest, knows your struggle.

“We will see what Mother Nature throws at us. If it starts to look like the warming trend is going to start happening earlier, you still have until April and May to target some of these applications for white grubs and other insects,” he explains.

SIMPLIFYING INSECT CONTROL

One of the latest products from Syngenta, Acelepryn® Xtra insecticide, offers an even wider application window (April-July) with greater efficacy on a broader spectrum of insects like grubs, billbugs and chinch bugs, and it adds mole crickets and ants to the label. That will be welcome news to LCOs in the Midwest, North and Northern Transition Zone.

Even if you’re in the Southeast, there’s still time to protect your St. Augustinegrass from caterpillars, fall armyworm, sod webworm and chinch bugs, if you get

going now. A single 20 oz./A application can control the latter two for up to three months.

“When we talk about a single product, which can provide long-term prevention for two to four months, that’s a bit of a mind blower,” explains Lane Tredway, Ph.D., technical field manager for Syngenta in the Southeast.

Acelepryn Xtra, launched late last year, takes chlorantraniliprole, the active ingredient (AI) in Acelepryn, and strengthens it with a second AI, thiamethoxam, added from Meridian® insecticide from Syngenta. This one-two punch is perfected for the turf market.

“With its broader-spectrum control and longevity of control, Acelepryn Xtra provides incredible value for LCOs,” Tredway adds.

Syngenta takes it one step further. The GreenTrust® 365 early order program provides a year-long rebate on Acelepryn Xtra, and there’s a 10 percent volume discount, meaning LCOs have opportunities to make it more profitable for their business than what they’ve used for this variety of a pest population in the past.

NEW TACTICS FOR NEW PEST POPULATIONS

That’s increasingly important.

“Insect activity has changed, and we see that across the Midwest and other parts, especially around billbugs. It’s a longer growing season. We have hot temperatures well into

Lane Tredway, Ph.D. TechnicalFieldManager | Syngenta Matt Giese, M.S.
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TechnicalFieldManager | Syngenta

September in Kansas City, for example, and sometimes even into late October,” Giese says.

The billbugs chewing up your customers’ grass are only getting worse.

“We even think that there could be more generations or partial generations with billbugs. That hasn’t happened in the past,” Giese adds. “We’re also realizing that you can have mixed species and a species that generally has been only identified in warm- season turfs now is also found in cool- season turfs and vice versa.”

Two modes of action allow for true control of chinch bugs versus the suppression offered by Acelepryn alone.

LCOs are facing a similar issue with chinch bugs. “Populations are starting to become resistant to the chemistry that has been used for a long time, so for that reason, the neonicotinoids like in Acelepryn Xtra have become crucial to managing that pest,” Tredway says, adding that the two modes of action allow for true control of chinch bugs versus the suppression offered by Acelepryn alone.

GUARANTEED EFFECTIVE

If Acelepryn Xtra is applied as outlined in the GreenTrust 365 Grub, Billbug and Caterpillar Prevention Guarantee from Syngenta and a breakthrough occurs, Syngenta will

72

94

97

97

97

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provide the appropriate product for curative control.

Even if the homeowner or property manager doesn’t water in their Acelepryn Xtra application within the first 48 hours, essential for grub control to get the insecticide one to two inches below the surface, the dual AIs in the formulation can be very forgiving. Same goes for drought, Giese and Tredway say.

“The number of complaints that we receive is basically zero,” Tredway says.

And for LCOs, that’s the goal. Happy customers make for good business.

Visit GreenCastOnline.com/AceleprynBrands to find out which Acelepryn brand is best for you.

WHEN TO START APPLICATIONS

Think this spring weather has been “just absolutely crazy,” as Matt Giese, M.S. laments? The Syngenta website, GreenCastOnline.com, can answer some of your questions with its agronomic alert tools and solutions, such as maps tracking soil temperatures. You’ll know once you’ve gotten consecutive weeks above 50°F and are closing in on 60°F, it’s time to trigger your preventive crabgrass applications. “It’s a wealth of information with something for everybody,” Giese says. You can also sign up for additional pest alerts by zip code and check out suggested agronomic programs for lawn care based on your region. Visit GreenCastOnline.com/ AgronomicAlerts for more.

While Acelepryn Xtra was applied at 16 fl. oz./A, the recommended rate of 20 fl. oz./A may result in greater control.

Source: Seamon, Richmond and Koppenhofer, New York, Indiana and New Jersey, 2020. Application dates were July 5, 2020 in New York; June 16, 2020 in Indiana; and June 24, 2020 in New Jersey. *OB = Oriental beetle. JB = Japanese beetle. EC = European chafer. MC = masked chafer. NMC = northern masked chafer.

© 2024 Syngenta. Important: Always read and follow label instructions. Some products may not be registered for sale or use in all states or counties and/or may have state-specific use requirements. Please check with your local extension service to ensure registration and proper use. Acelepryn®, GreenCast®, GreenTrust®, Meridian® and the Syngenta logo are trademarks of a Syngenta Group Company. All other trademarks are the property of their respective third-party owners.

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Chatbots with natural language processing capabilities (designed to speak like a human) can conduct initial screening interviews through predetermined questions to further narrow down the applicant pool, decreasing the time you spend on potentially unqualified candidates.

Training

Training your team is an essential part of setting them up for success; they are a reflection of your business, so you want to equip them to be their best. Whether you’re conducting training for new employees or ensuring your existing team is up to date on necessary skills, AI is a great way to save time and streamline the process.

You can use AI tools to create interactive training materials and quizzes in a matter of minutes. For example, you can input any training topic, and within 30 seconds, it will

generate a branded training with quizzes, visuals and a summary of each section. This provides a great foundation that will save a ton of time as opposed to creating something similar from scratch.

AI also more easily expands the format of training you can provide your team. People learn differently, and while some will be able to sit and read a training manual and digest the information, others will better learn and retain information through video or audio learning. There are more advanced tools like AI text-to-speech voice over tools that can easily convert written text into spoken words, making it easier for your team to better digest and retain the information you’re training on.

One way to decrease your onboarding time through minimal training is by utilizing call scripts for customer service representatives (CSRs). There are a lot of great paid call script tools out there that may integrate with your

CRM, but if you’re just dipping your toes in AI and want to explore a free tool, this is another good application of ChatGPT. These scripts can be tailored to specific scenarios, customer concerns and service offerings

Customer service

This is an area where you may want to use AI more to augment than

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replace your operations. The home services industry remains a bit more personal than others. While customers want self-service options and more convenient ways to find answers to their questions or problems, they also need to trust the company visiting their home. They want to be heard when they have issues, and they want to be taken care of. Utilizing AI in customer

service should be centered around freeing up your human staff for other customer service tasks that address that need for personal interaction.

Chatbots are a great way to reduce quick customer service calls to your office. Customers can ask quick questions about services, pricing, treatment processes, scheduling and more. Chatbots also increase your availability to customers outside of routine business hours.

Automated texting tools are another application of AI that can save a ton of time, but they also reduce the risk of error that accompanies human input. These can be used for service follow ups, proactive service reminders, requesting customer feedback or reviews and more.

Keep in mind

However you choose to implement AI in your business, it’s important to remember a few things:

• AI is smart, but it’s not 100 percent accurate. Any use of AI should always include a human element of quality assurance and review. Make sure what you’re putting out through AI is an accurate representation of your business.

• Find the right tool for your business— don’t jump right in with big sweeping changes without research and exploration. Anything that will have a heavy impact on your team and operations should be approached mindfully.

• Be flexible. New applications and tools will continue to become available as AI expands and evolves, and changing your operations will be crucial to staying competitive in a saturated industry.

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Fertilizer FACTS

Lawn care experts provide a rundown of what lawn care operators should know about fertilizer application.

Cordie Morgan, category director at SiteOne Landscape Supply, and John Perry, president of Greene County Fertilizer Co., weigh in on what lawn care operators (LCOs) should know about fertilizer applications this season.

Green Industry Pros: What are the benefits of putting down fertilizer?

Morgan: Fertilizers stimulate the population growth of beneficial soil microorganisms essential for a healthy soil environment and the transformation of applied nutrients into plant-usable forms, improve the soil’s physical characteristics (porosity and permeability) and replenish naturally occurring nutrients that have been used up or lost. Healthy plants are less prone to diseases, can tolerate light draught conditions and tend to recover quickly from insect damage. Fertilizers create a growing and healthy turf from a density and vertical growth standpoint and a color standpoint.

Perry: The most beneficial reason to put down fertilizer is for the look, feel and health of the turf grass. The thicker the stand of grass, the more it can outcompete weeds and any other invasive infestation that there might be. So, fertilizing should be top priority for most people.

GIP: When’s the best time to apply fertilizers?

Perry: For the most part, when grass starts turning green or coming out of dormancy is the time to start fertilizing. The frequency varies by region. There are a lot of places in the country that are monthly. The average is still in the six- to eight-week range.

Morgan: Depending on which part of the country one lives in, fertilizer applications as the turf comes out of dormancy is an optimal time to get the turf on the correct growing path. At this time, the turf is typically in a weaker state due to diminished energy stores utilized during its dormant period—another late spring application of fertilizer to enhance reserves of stored energy in the roots. A summer fertilizer application is needed to provide essential nutrients during this critical season. Finally, an early and then late-fall application strengthens the plant after the summer stress. Then, it prepares

the turf for dormancy by providing nutrients that enhance the plant’s root system and increase nitrogen storage. The best time to apply fertilizer is when the plant is actively growing and taking in nutrients (during the growing season, which varies depending on geography). Soil testing reports provide the agronomic insights to help create lawn application programs that determine the nutrient needs required.

GIP: What are a few best practices LCOs should follow when putting down fertilizer?

Perry: Your soil type and your region are important because those can dictate how often or what types of soluble or insoluble fertilizer you should be using. Make sure it only stays on the grass. Don’t put it where anything doesn’t grow, and a measured approach is a better approach.

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SiteOne Landscape Supply

Morgan: Well-trained employees are critical to the success of adequately applied fertilizers. Test soil twice yearly to determine which nutrients are needed and in what amounts. Select a fertilizer formulation that will provide the essential nutrients from the soil analysis. Verify that your spreader is calibrated correctly for the applied fertilizer product. Educate the customer on the importance of each application.

(Editor’s Note: See below for more best practices)

GIP: How and when should LCOs educate customers on fertilizer applications?

Perry: A person who has never had a lawn care service doesn’t know how often a lawn should be fertilized. I think it’s important for an LCO to explain why they visit as often as they do. Whether that’s feeding and fertilizing every round there or controlling weeds, it’s important because most homeowners may fertilize a lawn once or twice a year thinking that’s enough. So, describing the benefits and the overall look and feel that a homeowner is going to get by having a professional service really is the most important part. I don’t believe that LCOs need to educate people on fertilizer itself. I believe they just need to share the result of what the work is doing so that the customer has an expectation.

Morgan: Engage with the customer from the initial visit to get them involved and explain current issues and strategies

regarding short and long-term goals. A customer is more approachable/appreciative when an LCO projects professional conduct/courtesy on-site. A well-designed website offers the customer a portal to the services you offer and the educational content you provide.

Discuss nutrient needs determined by a standard soil test. The best time to educate customers is during the renewal process, usually over the winter months in January or February (for current customers). For new customers, it is always a good practice to educate them on the products you intend to use before their first application. Direct mail flyers and email blasts are great communication tools to help explain weed control and fertilizer programs to existing and potential customers. You can include within these direct mail flyers and email blasts optional services you can provide besides just the core weed control and fertilizer program. These direct mail flyers and email blasts should go out before the season starts in late December and January. You may offer a prepay discount with those direct mail flyers and email blasts if customers sign up for a seven-step program before the end of February.

GIP: Is there anything else you’d like to add?

Morgan: LCOs should always mention that they adhere to a responsible approach to lawn care applications and note any industry affiliations they are either actively involved in or support. LCOs should always ask for their customers’ expectations and be upfront when providing realistic solutions.

Perry: It’s less about the amount of fertilizer that goes down and more about the look of the turf. LCOs should not get hung up on pounds of material or budgeting out that way but actually base their business on a results-driven approach.

More best practices

• Understand all local laws and regulations.

• Choose the proper fertilizer that meets the needs to maintain optimum plant health.

• Always follow the instructions listed on the product label.

• Start with a pH-balanced soil and apply nutrients based on standard soil test results.

• Calculate the amount needed.

• Review weather conditions before application to avoid a potential runoff, misapplication on windy days and added stress during periods of drought.

• Always calibrate application equipment and keep it in good working order.

• Wear proper personal protective equipment as noted on the product label.

• Maintain required buffer distances between the application site and designate wetland areas (where applicable).

• Remove (sweep) excess material from walkways and driveways.

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EQUIPMENT MAINTENANCE TO-DO’S

Landscape pros shed light on how preventive maintenance can prevent costly breakdowns and downtime down the road.

Picture this: Crews have just arrived to tackle their next job and they’re unloading equipment from the trailer when they discover that the blower is no longer functioning and the string trimmer appears to be faltering as well. To top it off, it’s the middle of the busiest spring season, and there seems to be no break in sight.

While some equipment breakdowns are inevitable, performing preventive routine maintenance of handheld equipment can prevent a lot of avoidable equipment failures—and in the end, save your crews headaches and the company money.

“Performing routine maintenance gives you the chance to look over all parts of the equipment and to address any issues,” says Cedric Lowry, fleet manager at North American Lawn and Landscape in Charlotte, N.C. “If you’re not doing routine checks, little issues that would be easy to resolve could become much more expensive to repair later on.”

Two landscape companies shed light on what type of maintenance landscape pros should add to their maintenance regimens.

Go time

North American Lawn and Landscape uses both two-cycle and batterypowered handheld equipment from Husqvarna such as string trimmers, edgers, blowers and chainsaws.

Yearly, the company services and maintains all of its equipment—or when users do discover a problem.

Maintenance the company most regularly performs on two-cycle equipment includes:

• Checking and replacing spark plugs

• Cleaning or replacing fuel and air filters

• Greasing gears

“Keeping up with our yearly maintenance and servicing helps ensure little issues don’t become bigger headaches,” says Lowry, adding that the company relies on crews to bring up issues in between yearly maintenance schedules.

For battery- and gas-powered equipment, Lowry recommends keeping the equipment clean overall and spot checking for any potential problems.

On the other hand, Blue Sky Green Earth Landscaping in Hamilton, N.J., relies solely on Ego’s battery-powered lineup to get the job done.

Amner Deleon, owner of Blue Sky Green Earth Landscaping, notes that while there is less maintenance involved with battery-powered equipment, keeping equipment clean and sharpening blades on (and mowers) are the biggest items to tackle.

“There’s no gas, there’s no oil, there’s no mix to go into the blowers or chainsaws or any of that stuff,” Deleon says.

The company makes use of visual inspection and a log to stay on top of maintenance intervals.

“We have a spreadsheet where we log in things like serial numbers and warranty information,” Deleon says.

Overall, following these steps will ensure landscape pros can experience maximum uptime and minimize the cost of having to perform repairs.

Top recommendations:

“I would recommend that any pro use OEM or equivalent aftermarket parts when replacing broken parts to make sure you’re getting parts that will last.” — Cedric Lowry

“Make sure all operators have the proper training.” — Cedric Lowry

“It’s a best practice for landscapers to have the serial number, the warranty and when they purchased the item so they can take advantage of the warranty if they need it.” — Amner Deleon

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THE LATEST IN DESIGN SOFTWARE

The idea of artificial intelligence (AI) can make some people wary, but there are ways that AI can make landscape designers’ processes easier and more efficient.

“I might suggest that everyone has an opportunity to look at what AI can do for them,” says Eric Gilbey, product marketing manager for the landscape industries at Vectorworks. “One person might use it for plant palette, and another might use it for irrigation parts, but AI is going to become flexible to the person who needs it.”

Gilbey and Shiva Dhawan, CEO at Attentive.ai, explain how landscape designers can best leverage this technology for both creation and estimation purposes.

Design creation

One major update with AI comes with image generation, where a designer can give some prompts to an AI bot, and it will find or create images from image sources.

“The one that won me over was generating images of plants that a designer might use for the 3D landscape representations,” Gilbey says. “If someone’s having a challenge finding certain images of an ornamental tree, they could use AI to find an example or create an example image in a certain shape. They might even provide the shape of the trunk and the canopy as a guide to say, ‘I’m looking for something that’s mature.’”

Gilbey notes that this type of image generation can be used for sculptures, trellis work and other items, in addition to plants.

Another AI feature designers may take advantage of is the rendering of 3D model views. For example, if a designer wants to come up with a general model of a landscape and they want something that looks Mediterranean, they may ask AI to run them through these styles.

“A lot of folks in our user base are investigating this,” Gilbey says. “This helps inspire the designer to think outside of their own mindset. It’s not always 100 percent appropriate for the site they’re working on, but they’re just getting general ideas and using it for layout examples. Let’s hope they are still trying to become unique and individualized where they can, using the example as inspiration but not knocking it off.”

Gilbey says the designer’s efficiency is enhanced because they’re using AI to build knowledge and more easily locate certain materials for the design.

Design estimation

On the other hand, the latest AI developments in estimating

How AI developments can help design firms create and estimate plans for

their customers.

software involve leveraging advanced AI algorithms to analyze high-resolution aerial imagery, allowing for the automatic detection and measurement of landscape features that get autopopulated into an estimate and proposal.

Because AI has made it possible to extract data out of blueprints as well, design-build firms can also automate landscape construction takeoffs.

“These AI-driven developments allow landscapers and designers to streamline their workflow significantly,” says Dhawan. “For starters, they can say goodbye to the time-consuming process of manual measurements and the potential inaccuracies that come with it. Contractors and sales reps can quote jobs faster while ensuring their bids are profitable and competitive.”

Dhawan notes that using this type of software for estimation can also help build trust with potential clients.

“The professional and detailed proposals with HD sitemaps generated by such software demonstrate a commitment to

DESIGN-BUILD + INSTALLATION
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precision and quality, building trust with potential clients,” Dhawan says. “This combination of speed, accuracy and professionalism sets them apart in the competitive landscaping market.”

Selling process

Whether a company uses software for design generation or estimation, the result is the same: faster bids.

“The idea of less time in design is typical, so (AI in design software) would be helpful for them because they can generate styles more quickly without spending much more time doing the actual drawings or renderings,” Gilbey says. “Also, more alternatives can be considered because the designer is spending less time doing that.”

Dhawan agrees that using AI can generate faster bids.

“By employing AI in their estimating process, landscape professionals can provide faster responses to bid requests, which is 60 percent of the time a key factor in winning contracts,” Dhawan says. “The accuracy of

AI-powered estimates also means they can competitively price their services while ensuring profitability.”

Challenges

While AI does have its benefits, there are a few items landscape professionals should keep in mind.

“Sometimes you might get a completely different response from an AI chatbox when you put in a similar question with just a few different terms,” Gilbey says. “So, you just need to dig

a little deeper and ask it questions in different ways and make sure you’re consistent with what you’re learning.”

For the image generation question, the main concern revolves around intellectual property use, Gilbey says.

“It’s this idea of whether or not you’re stealing someone else’s design style,” Gilbey says. “I do believe there’s going to be some things legislatively to protect the intellectual property content of imagery.”

Looking ahead

In the next few years, Dhawan says he expects AI and software in the landscaping industry to become even more intelligent and integrated.

“Generative AI is coming in estimates to make it faster and is built upon existing data and jobs that were the most profitable,” Dhawan says. “Generative AI is going to change the landscape completely.”

Gilbey says he would like to see simulations of what a landscape will do over time.

“It would be a solution to simulate how the plant materials grow,” Gilbey says. “Is it growing out of its space? Is it seeking water that may not come naturally? Are the materials’ lifespans long enough?”

Building on that, Gilbey says he hopes designers embrace AI to propose landscapes that are sustainable and better-performing.

“Maybe AI and design software can tag team in this effort where they’re improving the project and improving the way it treats the environment,” Gilbey says.

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All About the CURB APPEAL

How Ground One Landscape Design + Build + Maintain elevated the look of a residential client’s landscape.

When a client wanted to elevate the curb appeal of their front yard, Ground One Landscape Design + Build + Maintain rose to the challenge.

Overall, the project included natural stone retaining walls, bluestone paving and a revamped deck, according to Robert Latham, landscape designer at Ground One.

The first part of the project, Latham says, involved replacing old timber walls that separated the driveway from the front door, which was 7 feet higher than the driveway and garage door.

“It’s a split level, and the timber walls were failing, so our design team was tasked with developing a solution to restore functionality while enhancing the overall aesthetics,” Latham says.

Before demoing the timber walls, crews saved a few of the existing hydrangeas. After the demolition, crews added in a few more plantings and constructed several Indiana limestone steps that ran up and met with a composite staircase to create a landing near the front door.

“Our crews are really well-versed in working with natural stone, whether it be working with a mortar setting or a dry stack installation, and these walls are dry stacked,” Latham says.

Latham adds that the company subcontracted out the

construction of the deck.

All in all, four to six Ground One employees (including the designer, project manager and crews) worked over the course of a month to complete the project.

A huge component in bringing the design to life, Latham says, was a Vectorworks app called Nomad that features light detection and ranging (LIDAR).

“When we go to collect our site inventory, we’ve been using our iPhones because they have a LIDAR-enabled camera to collect 2D and 3D information,” Latham says. “It gives you a pointcloud to work with that we can directly import into our file and quickly start to understand the space in 3D while we’re drawing up a 2D plan.”

Latham says the company also used an altimeter to gain additional elevation data or a laser level.

When it came to the production side, the company used a skid-steer loader to load and unload materials and then moved debris, mulch and plant material using shovels and wheelbarrows.

While the majority of the project went off without a hitch, Latham says the company did have to take extra care to coordinate with the subcontractor to correctly match up the composite landing with the decking.

“With a lot of the work we do, there are usually a bunch of different professionals that are on the site at any given time,” Latham says. “It’s better if we can coordinate to have our work completed.”

On the same note, Latham says communication remained top of mind for everyone involved on the project—including the design department, bidding department, production staff, crew members and subcontractor— and the 3D renderings were a huge facet to that ability to communication.

“It makes it easier to communicate about the intent of the project, what materials are used and how to work together more effectively,” Latham says. “It’s about keeping open minds and trying to have an elite corporate environment because there are just so many moving parts in what we do.”

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n + Bu i l d + M a i n t ia n
LIDAR technology enabled Ground One to be faster and more accurate early on in the design process. Ground One Design + Build + Maintain
GroundOneDesig
NOW THROUGH 10/31/24 • zturfequipment.com ¹¹The Ultimate Upgrade discount can be achieved by purchasing Z Turf Equipment units and accessories that are eligible for the eet program. Ask dealer for complete details on how to achieve a minimum of 7 points. Rebates for this program cannot be combined with other promotions or support programs to achieve additional discounts or incentives unless explicitly allowed. May not be available in all regions. ULTIMATE UPGRADE VISIT YOUR LOCAL DEALER TO FIND THE RIGHT Z-SPRAY ® Learn More About the Z-Spray Difference SAVE THOUSANDS WHEN YOU PURCHASE A Z-SPRAY ® Plus select Accessories 1 + Make the most of your eet by combining Z Turf Equipment and Exmark® to meet eet quali cations. THE

Kubota Tractor Corp. F3710 Mower

The new F3710 replaces the F3990 in Kubota’s F Series of commercial front-mount mowers and is equipped with a 36.9-hp Kubota Common Rail System diesel engine for fast, powerful and efficient job performance. Available with both side-discharge and rear-discharge pro-commercial mower decks in 60 inches and 72 inches, the F3710’s high lifting capacity provides the versatility to handle an array of implements like a grass catcher, snow blower, rotary sweeper and debris blower and is compatible with all implements currently available for Kubota mowers. An LCD digital panel comes standard on the F3710 and provides operators with vital information like diesel particulate filter level, engine speed, remaining fuel, water temperature and an hour meter. Because long hours on the job can take a toll on operator efficiency, a deluxe high-back seat with four separate adjustments for weight control, lumbar support, back angle and armrests helps keep operators comfortable and productive all day long.

https://gpros.co/m758an

Hustler X-Ride ZTR

Hustler Turf’s X-Ride Zero-Turn Mower comes equipped with Custom Ride Technology that’s designed to maximize comfort when mowing rough terrain. Features of the new mower include:

• The Custom Ride Technology is an isolated operator suspension platform designed to deliver a comfortable ride for the operator even while on rough terrain.

• The platform absorbs up to 4 inches of travel and has five levels of adjustability for the operator to find their comfort preference all while maintaining the stability.

• For added comfort, Hustler said it designed the X-Ride with a bolstered, high-back seat with padded armrests.

• A 60-inch VX4deck, 12-gallon fuel tank, flip-up seat pan, removable floor pan and toolless removable pulley covers.

https:// gpros.co/ lysqu6vc

Rotary 2024 Catalog

Rotary’s 2024 catalog showcases a robust lineup of outdoor power equipment parts, tools and accessories, including more than 1,400 pages with photos, illustrations, descriptions, cross referencing and part numbers for every major brand.

Among more than 200 new items are a variety of Copperhead professional-grade mower blades plus commercial-strength belts, filters, fuel pumps, pulleys and chainsaw accessories.

Rotary also offers a full line of arborist equipment, gear and supplies from industry manufacturers. Popular items include rope, flip lines, lanyards and hardware.

The entire catalog is available at rotarycorp.com and downloadable in a PDF format. A quick “keyword” search makes it easy to locate parts with comprehensive listings of OEM matches for Rotary parts.

https://gpros.co/1c46kvdh

Summit Spray Sprinkler Head

Summit Spray’s new sprinkler head includes:

• It efficiently waters plants with a reach of up to 20 feet high.

• Its patent-pending technology allows increased flexibility because the sprinkler head can rotate 360 degrees and pivot 180 degrees.

• It’s compatible with the standard 0.5inch NPT thread and is easy to install and remove.

• The pivot and rotation allow the head to focus on a specific area, thereby reducing the number of sprinkler heads needed.

• Summit Spray can adjust the spray angle and direction and offer users a customizable spray radius by using interchangeable standard nozzles.

• Summit Spray is made from recyclable ABS plastic, and a UV stabilizer protects it from sun damage.

https://gpros.co/5jv6z0qm

NEW PRODUCTS 30 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
BROWSE PREMIUM CONTENT HERE: www.greenindustrypros.com/premium-content UNLOCK FREE PREMIUM CONTENT! Uncover the Insights, Trends & Best Practices for the Landscaping Industry! STATE OF THE GREEN INDUSTRY Demand Good, Labor and Supply Chains Continue to Falter Into 2022 Tomasz Zajda Landscaping Contractor –stock.adobe.com BUSINESS MANAGEMENT SOFTWARE GUIDE: © ImagESine fertilizing lawn stock.adobe.com © Saklakova mowing the grass stock.adobe.com © arcyto growth & dead grass stock.adobe.com © Elenathewise Fall leaves with rake stock.adobe.com WINTER LAWN PREP Essential Tips for Optimal Results in the Spring The work done this fall will set the stage for a beautiful green lawn next spring. Here are the key tips on how to prepare your lawn for the winter — bringing the best results next spring.

Milwaukee

Tool M12 Brushless Pruning Shears

Milwaukee Tool’s M12 Brushless Pruning Shears deliver the power to cut up to 1- to 1.25-inch branches while providing the ability to lock the blades into half of that capacity through the mode select board. The Active Blade Control enables the blade movement to follow the trigger movement, providing more control over the cut capacity during application. This, combined with the mode select and lightweight, inline design, offers better accessibility and control in intricate pruning applications. When paired with the M12 CP2.0 Battery, these pruning shears deliver up to 1,000 cuts per charge in 0.5-inch branches. The shears are fully compatible with 150-plus solutions in the M12 system.

https://gpros.co/yqw510xb

OTR TR-34 Turf Tire

OTR Engineered Solutions (OTR)’s TR-34 tire for farm tractors and ride-on mowers offers performance on grass, mud and loose soil, while reducing the risk of turf damage and soil compaction. The TR-34 tire features a nondirectional design that optimizes tread wear, ride comfort and traction in both directions. The tread pattern is a hybrid between turf and industrial styles. The tread-to-void ratio on the TR-34 tire promotes even pressure distribution throughout the contact patch, which reduces the risk of turf damage and soil compaction. Siped R1-style shoulder lugs supports traction in mud and loose soil. Also, strategically placed mud breakers and rock ejectors provide cleanout. Four tire sizes are available: 16 by 7.50-8, 18 by 8.50-10, 24 by 12.00-12 and 26 by 12.00-12.

https://gpros.co/xjlv2aqg

Stihl Battery-Powered Cutoff Saw

Stihl’s TSA 300 Stihl Cutquik is a battery-powered cutoff machine designed to be used by professionals in construction and landscaping. With the ability to cut through a 4-inch concrete slab, this saw features low vibrations and produces clean cuts. The cutting wheel is designed to stop in less than four seconds. The variable-speed trigger enables the user to select the desired speed of the wheel. It’s compatible with Smart Connector 2A, and individuals can use Stihl connected features, managing the tool from their connected devices. Optional use of the SB 90 N cutting wheel is designed to reduce the noise of the machine by approximately half when compared to other Stihl diamond wheels. Optional use of the SB 90 N cutting wheel is also designed to provide faster cutting by 15 percent when compared to other Stihl diamond wheels. The TSA 300 is equipped with a commercial-grade high-torque brushless motor, while the magnetic filter helps protect the motor from the influence of fine metal dust particles. With an IPX4 rating, this machine has the ability to be used in wet conditions. Additionally, the quick-connect water hose adapter is designed to prevent water from spraying on the user when the pressurized water hose is disconnected. Featuring a Stihl Magnetic Filter, the cooling air that flows into the batterypowered cutoff machine is directed so that it flows past several permanent magnets.

https://gpros.co/jvhn2y48

NEW PRODUCTS 32 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
Grade for ® ® 1.800.841.3989 for more info! Servicing dealers and distributors only. rotarycorp.com Vortex, diamond, quad tex & premium quad trimmer line
Professional

Unilock

EcoTerra Pavers

Unilock’s EcoTerra is meant to replace traditional Portland Cement with a carbonneutral alkali-activated mineral binder that

Woods Equipment

Batwing BW15 Series

The Batwing BW15 Series features a redesigned and improved flex-wing rotary cutter line. The 15-foot Batwing is available in two models: the BW15.52 for 45- 200-hp tractors and the extra-heavy-duty BW15.72 for 65- 300-hp tractors. Level Lock Technology keeps the wings level across rugged terrain and doesn’t require releveling, while a 13-inch cutting deck with high-lift blades gives a cleaner cut. The exclusive, upgraded shimless EZ-Change blade system allows blade changes with only a 0.75-inch wrench. Additionally, the BW15 series includes aligned grease points, magnetic wing driveline shields and a metal thumbscrew dipstick. The SmartLift system does the heavy lifting by holding the 80-pound driveline while users are attaching to the tractor PTO shaft. The BW15 series comes with a 10-year warranty on the gear box including parts and labor.

https://gpros.co/etvkd6by

www.greenindustrypros.com ❙ MARCH/APRIL 2024 ❙ GREEN INDUSTRY PROS 33 Home of the Original Mini-Ductor Follow Us on Social Media: APPLICATIONS: The Mini-Ductor® Venom® HP runs on 120v/15 Amp, allowing for maximum power from a handheld unit. Packing a hefty 1800-watts, this unit can quickly heat a bolt in 3-5 seconds, making work more efficient and faster. Seized components are quickly freed up, saving time and frustration. > Seatbelt Bolts > Lug Nuts > Suspension > Fuel Tank Straps > O2 Sensors > Brakes > Inline Connectors > And 100’s more! Mini-Ductor® Venom® HP Call 1.800.841.3989 or visit rotarycorp.com to ©2024 Rotary Corporation. Rotary is a registered trademark of Rotary Corporation. Available through servicing dealers & distributors. OUTDOOR POWER EQUIPMENT PARTS, TOOLS & ACCESSORIES America's #1 Supplier

JOHNY CROOKS

Owner, Blades of Grass Lawn Care, Savannah, Ga

Green Industry Pros: How did you get into the industry?

Crooks: While I was in the military—I’m a retiree with 25 years of service—and getting ready to get out of the military, I was stationed here in Savannah. We settled here, and when you build your house, it comes as a package with just the front yard with grass on the side. In the back, there are no shrubs, and it’s just blank. I started watching HGTV and getting ideas and started to design things, and the next thing I knew, my new neighbors were asking me how much I would charge for their houses. I would do the jobs for them, and they loved it, and I kept getting jobs and told my wife, ‘Maybe I should get into landscaping and lawn care.’ She said to try it for a year and see how I do. So, I started with basic lawn care, got my business license, and within a few months, I was into mowing and maintaining properties, and I started hiring guys. Little by little, this is where I’m at.

GIP: Tell me about your company.

Crooks: We were established in 2009. We currently do federal contracts, and I have about 10 to 12 homeowners’ (properties) that I go to every day to do YouTube videos for social media. Right now, I have 382,000 followers on YouTube and 132,000 on Instagram. On TikTok, I basically teach how to get into the business, how to grow your business and showcase new equipment. We do mostly mowing and maintenance and some fertilizer for some clients.

GIP: What’s your favorite tool on the job?

Crooks: I love lawn mowers. Stand-on mowers are my favorite, and I’ve been gravitating toward battery-powered equipment. I’ve been testing out the Toro Revolution Series, and they get the job done, especially for the weekly services that I do.

GIP: What could the industry use more of?

GIP: Since you’ve been in the business, what’ve been your favorite parts?

Crooks: I love going to different functions like Equip Expo in Louisville, Ky., and looking at the new equipment. I feel like a big kid at Toys ‘R’ Us. I love getting new machinery and equipment and testing it and showing others how it works.

Crooks: We need trained personnel, but we’re deep into job and tasks. It may sound far-fetched, but it’d be nice if every state had a location where you can send employees and get them trained on machinery.

GIP: What’re you looking forward to this year?

Crooks: I love the way a lot of manufacturers are coming up with new technology to make the job easier and faster. I’m looking forward to trying out new technology like robotic mowers.

GIP: What advice would you give your former self just starting out?

Crooks: Don’t be afraid to try new things. We get set in our ways, and as human beings, we don’t like changes. Have an open mind.

GIP: What types of things do you like to do outside of work?

Crooks: It sounds kind of crazy, but I enjoy working on my yard. I’m the type of guy that I like to lead by example. My yard has zero weeds in it. I love the outdoors, and my relaxing is to enjoy my yard and gardening with flowers. I can’t ever see myself in an office or even indoors.

CONTRACTOR PROFILE 34 GREEN INDUSTRY PROS ❙ MARCH/APRIL 2024 ❙ www.greenindustrypros.com
Photo provided by Blades of Grass Lawn Care
*Next day delivery available in most areas of the continental U.S. Delivery time is subject to change and may vary. ©2024 Rotary Corporation. Rotary is a registered trademark of Rotary Corporation. Available through servicing dealers & distributors. To become a dealer, visit rotarycorp.com or call 800.841.3989 WE DELIVER THE NEXT DAY* America's #1 Supplier • Same day shipping on most orders received by 4 p.m. EST • 7 major distribution centers plus alternate shipping locations • 95% fill rate – among the industry's best • Flexible payment options for servicing dealers • Over 10,000 outdoor power equipment parts NEED PARTS FAST?

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