soft drinks brochure
Helping you grow footfall, sales and profits through soft drinks.
HAVE YOU TRIED OUR NEW sparkling SOFT DRINKS?
USING THE finest QUALITY, naturally sourced
INGREDIENTS
3 IN 5 CONSUMERS LOOKING FOR SOFT DRINKS WITH NATURAL INGREDIENTS*
TO BE ENJOYED chilled ON THEIR OWN
THE UK'S NO.1 WATER BRAND
Sparkling spring water available in 330ml and 750ml glass bottles
Still spring water available in 330ml and 750ml glass bottles
Embrace the soft drinks opportunity
Welcome to your new Greene King and Belhaven Soft Drinks Brochure, a clear and concise guide to the extensive range of soft drinks we have available all year round.
The last few years have been challenging for the trade but the soft drinks category remains as resilient and fast-moving as ever. Consumer purchasing patterns continue to change and evolve over time and our range has been carefully curated to allow you to keep ahead of the curve.
Under our Value for Venues platform, we continue in our drive to give you quick and easy access to everything your venue needs, all in one place. From our online ordering platform, which makes building an order as effortless as possible, to our single-drop delivery model, everything we do is geared to reduce the amount of time and effort required by you and your team. We want to free you up to do what you do best: run
fantastic venues and delight your customers.
One of the key opportunities is expanding the range of soft drinks you offer behind the bar. Your customers are used to having access to an extremely large and versatile soft drinks range when they shop in the retail channel – yet the range typically offered in many venues can be extremely limited by comparison. Energy, for example, has been driving soft drinks growth in retail for many years yet the range found in many venues can be limited as only one or two options.
Is there an opportunity for you to exploit here, particularly with the sustained trend of moderated alcohol consumption?
The opportunities to grow sales and profits are clear. Our goal is to help you do just that.
BIG ON FLAVOUR LOW ON PRICE!
Why work with us?
Everything you need, all in one place
Greene King and Belhaven work with a comprehensive array of national and international soft drinks producers, big and small, to ensure that we can offer every type of venue everything they need to make the most of this vitally important category.
Greene King and Belhaven have a combined heritage of more than 500 years of producing and providing the finest quality beers to venues across the country – but we also have a long and venerable history of providing our customers with an extensive range of high quality, great value soft drinks.
In the current, rapidly changing market, soft drinks remains a critically important category full of opportunity for all venue types.
Local to global
An incredibly versatile category, soft drinks offers venues a variety of ways to grow footfall, sales and profits. To help you do just that, Greene King and Belhaven work with a comprehensive range of producers ranging from small, regional artisan suppliers to global giants. In this way we are able to offer you and your venue everything you need to meet the demands of your specific audience.
One stop shop
Whether it’s core simple serves like a glass of Coke, growing categories like energy drinks or mixers for everything from simple G&Ts to complex cocktails. Soft drinks form an integral part of the range of any venue.
Whatever your requirements, Greene King and Belhaven have everything you need – all brought straight to your door in a single delivery.
Price and promotions
With price as important as ever to many consumers, we will also offer an extensive array of great pricing and promotions throughout the year to help you maximise your sales; while also ensuring great value to your customers.
World-class service
On top of all of this, Greene King and Belhaven’s customer service team are always on hand to offer expert advice and support, and to help you drive every penny of profit out of the soft drinks category.
Online Platform Features
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If you need help with setting up your online account or have any questions on how to use the platform please contact us on 0345 850 4545 (weekdays 8:00am-4:45pm) or email us onlinesupport@greeneking.co.uk
Is it time to refresh your approach to soft drinks?
Greene King & Belhaven have worked with soft drinks giant Coca-Cola Europacific Partners to provide you with an extensive guide to the soft drinks category today.
No matter which way you look at it, soft drinks is a huge category in GB and is important for all venues.
Yet while all venues stock soft drinks, we at Coca-Cola Europacific Partners (CCEP) feel like the category is packed full of opportunities for venues to grow footfall, sales and profits.
In this Soft Drinks Brochure, you will hear from us and others in the category about everything you need to know about soft drinks, the key trends to be thinking about and how to maximise your range.
As a ubiquitous category, it’s easy to overlook soft drinks, but did you know…
CATEGORY
1/4
1/5
The Soft Drinks category is forecast to grow in GB out-of-home by +3% by 2026 – that’s equivalent to an extra £1bn in value sales across all of out-of-home3 Think that sounds like a lot? Well, in
IT’S ALSO A VERY DYNAMIC –AND EVOLVING – CATEGORY
If you’re not too familiar with the Soft Drinks category, it might seem like a bit of a minefield, so here’s the key things we think you really need to know….
The Soft Drinks category is made up of 10 key sectors, but 3 sectors are vital to get right: Cola, Lemonade & Mixers. Combined, these deliver 65% of the category value4.
When it comes to pack formats, there’s a near 60/40 split between Draught and Packaged in the GB Pubs5.
But the shape of Packaged Soft Drinks is changing, driven by the increased focus on sustainability.
When we think of Packaged Soft Drinks in the On Trade we often think about Glass bottles – which is still the favoured “Premium” pack format – but did you realise over 1/3 of packs sold in the GB Pubs are Cans?5
Soft Drinks are very well placed to capture the spend of those who are moderating their alcohol intake
74%of UK Adults are doing things to ACTIVELY MODERATE their alcohol consumption to some extent in 20246
56%of UK Adults say they want to REDUCE their alcohol consumption further in 2024 vs. 20236
SOFT DRINKS ARE THE #1 ALTERNATIVE TO ALCOHOL
of
…so, is it time to rethink your Soft Drinks strategy?
WE’VE IDENTIFIED 4 KEY TRENDS YOU NEED TO BE CONSIDERING
75% of survey respondents say that looking at the content on a venues social media/website influences their decision whether to visit2.
With 91% of the UK adult population owning a smartphone in 20231, consumers are more digitally connected than ever before, so leveraging digital is key to attracting consumers.
61%of survey respondents say they look at a venue’s website or social media before visiting2.
But why?
#1 To get a feel for the venue and decide whether to visit.
#2 To check out the food/drinks menu.
#3 To find out “What’s on” e.g. sports, music.
Digital is particularly important to Gen Z
In 2023 96% of young people aged 16-35 searched online platforms for places to eat and drink3
And in 2023 more than 83% bought food or drink because of what they saw on social media4
Experiential
62% of consumers say they are “Very experience led” when Eating & Drinking out1, so how can we create a great in-venue experience to drive footfall and return visits?
Have you considered competitive socialising?
30%of the UK adult population have previously been to a competitive socialising venue2.
57%of those who haven’t been said they would consider it in the future2.
53%said they would like to see more traditional pubs and bars offer elements of competitive socialising2.
But experience can be as simple as serving drinks perfectly!
When visiting Pubs & Bars – either for a meal or just drinks – 81% of respondents told us they expect the venue to provide an experience they can’t get at home3
Offering Choice
Your pub probably has a wide range of beers, ciders, wines and spirits to choose from – so why not Soft Drinks? Don’t let Soft Drinks be an afterthought, they’re important to consumers.
6 in 10 survey respondents say they are actively reducing their alcohol intake when visiting Pubs and Bars1.
Therefore having a range of non-alcoholic options available is vital, and can really influence what consumers will do:
43%say that if a venue didn’t have a good range of non-alcoholic options, they’d choose to visit a different venue2.
56%say that they’d still visit the venue and wouldn’t drink alcohol, but would probably have fewer drinks/spend less2.
So, when reducing their alcohol intake what would they most likely go for?3
#1 A standard soft drink
#2 An “adult” soft drink
#3 A mocktail
#4 Low/No*
Menu Optimisation
We can all recognise the important role that menus play, but with Soft Drinks delivering ¼ of volume1, are you showcasing them in the way they deserve?
DID YOU KNOW?
89%of people ‘often’ or ‘sometimes’ look up menus online before choosing which venue to visit2.
Optimising your menu can drive consumer spend in your venue. Our top 3 ways to optimise your Soft Drinks on Menu are:
• Use brand logos to spotlight specific drinks
• Tempt customers with tantalising descriptions
• Use imagery to encourage consumers to grab a soft drink with their meal
And don’t forget about digital!
Moving to an optimised menu can drive spend by 9.1%2
People spend 19% more on soft drinks on mobile menus, compared with physical menus2.
New lines, new Opportunities
Greene King and Belhaven continue to refresh the range of soft drinks they offer to help you meet the changing demands of consumers. Here are just a few lines that have been listed recently…
range: pubs, bars and restaurants
What
might a CCEP Soft Drinks range look like in Pubs, Bars & Restaurants: Choosing the right range for your venue and presenting it effectively to your customers is
to maximising sales.
Selecting exactly the right range for your venue can be a tricky challenge – but getting it right will drive footfall, sales and profits.
On this page, we asked Coca-Cola Europacific Partners (CCEP) to suggest a great Core range for Pubs, Bars and Restaurants. The range and planogram suggestions here make use only of using CCEP products only, however range is entirely at your discretion. Each venue remains free to choose the products that will be made available.
This acts as a guide on to how you can maximise the range and layout in your fridge.
So, how might this look in your fridge?
Note: For Mainstream venues the 200ml Glass packs across Mixers and Lemonade can simply be switched for the 150ml Can.
Want to extend your Schweppes Mixers range? Consider adding Schweppes Elderflower Tonic, Schweppes Bitter Lemon, Schweppes Pink Soda, Schweppes
into your range.
But don’t forget about Draught!
Draught accounts for 59% of Soft Drinks volume sales in GB Pubs1 and allows for a faster speed of serve, the option to flex serve size and sustainability benefits.
Our recommended CCEP Draught range:
Have more than 4 lines for Draught Soft Drinks? Extend your range by adding any of the below:
range: sports, social or events venues
What might a CCEP Soft Drinks range look like in Pubs, Bars & Restaurants: Here, CCEP suggests the appropriate soft drinks range for sports clubs or bars, social clubs or eventled venues.
Schweppes Indian Tonic
Schweppes Slimline Indian Tonic Schweppes Ginger Ale
Schweppes Lemonade
Oasis Zero Exotic Fruits
Mango Loco
Pipeline Punch
Schweppes Orange
Schweppes Tomato Schweppes Pineapple
So, how might this look in your fridge?
Please note the planogram below is an example of the in-venue back of bar fridge only.
extend your Schweppes Mixers
But don’t forget about Draught!
Draught accounts for 59% of Soft Drinks volume sales in GB Pubs1 and allows for a faster speed of serve, the option to flex serve size and sustainability benefits.
Our recommended CCEP Draught range:
Have more than 4 lines for Draught Soft Drinks? Extend your range by adding any of the below:
Maximise the Opportunity: Mixers & Lemonade
Mixers & Lemonade combined deliver 26% of the volume sales in Sparkling1 and are worth £540m a year to GB Pubs1.
First, let’s start by looking at Schweppes Mixers & Lemonade from a Mixed Drink perspective. So, here’s what we think you should to know about Schweppes Mixers…
Schweppes Mixers are worth £80m a year to GB Pubs2 and 59% of survey respondents prefer Schweppes**3
MAXIMISING THE VERSITILITY OF TONIC
Gin still delivers nearly 20% of the value sales within the Spirits category5 and grew by +20% in Q1 20246
Tonic Water is a versatile Mixer and with 81% share of the Mixer sector it can’t be ignored!7
Schweppes is the #1 Lemonade brand in GB Pubs, worth £133m a year4
TAPPING INTO THE GROWTH OF DARK SPIRITS
Dark Spirits are on the rise in the GB On Trade6 Golden & Dark Rum +9.8%6 Scotch +9.0%6
Imported Whisky +8.8%6
As a common pairing, Ginger Ale is perfectly placed grow alongside this trend
CREATING EXCITEMENT FOR CUSTOMERS
Excitement can be achieved through both Flavour and Colour…
Flavoured Soda is the fastest growing Mixer type in the last year, growing at +28% YoY!
78% of consumers have purchased a drink in outlet that they first noticed on social media/ online8
2025!
But Mixers isn’t all about mixing with Spirits, with 74% of UK Adults doing things to ACTIVELY MODERATE their alcohol consumption to some extent in 2024, Mocktails are a great way to tap into this non-alcoholic opportunity9
New Tropical soda coming in
Using Mixers you already have in your range and pairing them with simple ingredients can elevate the experience for those not drinking alcohol
Mocktail Serves.
Over half of survey respondents are Mocktail drinkers, and 87% of those say they’d order one of these Schweppes mocktails if they weren’t drinking alcohol10
And 70% of survey respondents would be willing to pay more for a Schweppes mocktail than a standard Soft Drink10
59% of survey respondents said “Yes” when asked whether they drink Mixers as a standalone drink when socialising out the house9
So, what Mixers are the Top 3 they are having as a standalone drink?9 (MULTIPLE CHOICE)
34% of survey respondents who don’t currently drink Mixers as a standalone drink when going out, would consider doing so in the future9
So, what Mixers are the Top 3 they are having as a standalone drink?9
Flower Fizz
Maximise the Opportunity: Sparkling
The core sparkling range of Cola and Flavours accounts for 74% of sparkling soft drinks sales in GB Pubs1.
Let’s start by looking at Draught vs. Packaged across the Cola and Flavours sectors. When it comes to pack formats, there’s a near 60/40 split between Draught and Packaged for Sparkling Soft Drinks in the GB Pubs2
And Draught comes with 3 key benefits for your venue:
take a quick look at Flavours
Whilst accounting for only 6% of the volume sales of all Sparkling Soft Drinks in GB Pubs7 – Flavours still isn’t a sector to ignore as it delivers £103m to the GB Free Trade a year7 and at CCEP we have two great brands in Fanta and Sprite.
As the stats below show you, serving Soft Drinks perfectly is not only important to consumers but also encourages extra spend and repeat visits to your venue. Next let’s
And don’t overlook Perfect Serve!
Maximise the Opportunity: Adult & Energy
Finally, we take a look at the Adult Special and Energy categories to give you a full category overview and update to help you grow sales and profits.
Now we’re going to talk to you about Adult Special drinks – and you might be thinking, what does Adult Special mean? Well, it’s brands like Appletiser and J2O; brands which are targeted more towards adults and provide a more elevated type of drink compared to standard Soft Drinks.
So, first up let’s take a closer look at Appletiser in the Adult Special sector.
Introducing Appletiser, a great brand that can meet the non-alcoholic need…
Did you know?
For over 50 years, Appletiser has been expertly crafting its unique blend of sparkling 100% natural apple juice2
It has no added sugar, colourants, or preservatives and it is the perfect drink to accompany food or for other social occasions2
Available in both a 275ml Glass bottle and 250ml Can
But Appletiser can be so much more than just a Soft Drink! It can be used to create great tasting Mocktails as well as being used to create great tasting Cocktails.
Pomegranate spirits
35ml Strykk not gin
15ml Lemon juice
4 Raspberries (shake and ne strain ingredients into highball)
Top with Appletiser
Next up is the Juice Drink sector, and we’re bringing the best of Oasis into the On-Trade!
Oasis is the #1 Juice Drink brand in GB, worth £214m in the last year, with 17% Value share of the Juice Drink sector in GB3
Oasis is the leading Juice Drink brand in all key channels* apart from the On Trade so we thought it’s about time that consumers can enjoy the taste of Oasis in the On Trade!4
With nearly 6 in 10 (57%) Oasis consumers being aged 13-29, we believe that Young Adults are the perfect target for our bold, fruity refreshment
Can provides a point of di erence to other key Juice Drinks brands currently available in the On-Trade. 44% of can consumption is by young adults, (a +20% over-index vs. Total Sparkling Soft Drinks)5
Garnish: Fresh pomegranate seeds apple paloma
35ml Tequila
10ml Sugar Syrup
25ml Grapefruit Juice
15ml Lime Juice
Top with Appletiser
Garnish: 1 Lime Wedge
But there’s more! Oasis is perfectly positioned as an accompaniment with food. Nearly half (47%) of Oasis occasions are with food**6. With #1 occasion – with 26% share of all Oasis occasions! – being Lunchtime6
Maximise the Opportunity: Energy
Last up we’d like to talk to you about how you can bring more excitement into your Soft Drinks range through Monster Energy.
Energy has moved from being niche to mainstream
Energy is the 2nd biggest sector in GB, only behind Cola, worth £2.3bn in the last year1
Energy is set to be the fastest growing sector, adding £679m to the GB Soft Drinks category by 20262
Monster is a key brand in the Energy sector
Monster is the 2nd biggest Energy brand in GB, worth £676m in the last year3
Monster is the fastest growing brand of the Top 3 Energy brands*3
Half of the Top 10 Energy products sold out-ofhome in GB are a Monster Energy product4
Energy drinks provide an opportunity to unlock incremental sales and drive recruitment & footfall by attracting a younger consumer
6 in 10 survey respondents say they drink Energy drinks And 1 in 5 survey respondents say they drink energy drinks daily5
Energy drinks over-index (134) with consumers aged under 346
Energy drinks command a higher avg. price (+21%) than the avg. Soft Drink
ADULT SPECIAL
BRAND OVERVIEW
Lucozade Energy is a unique proposition within the Energy category.
WHY CORE WHY MORE
Lucozade Energy Cherry #1 66% 1/3 6X
3rd Largest Energy Brand worth £370M RSV YTD 2024.2 Of Energy category shoppers exclusively purchase Lucozade Energy.5 A Bottle Purchased Every 6 seconds in the UK.10
Lucozade Energy Orange 66% of Lucozade Energy Original shoppers don’t purchase our Orange flavour STOCK BOTH!5 BOTH!
Lucozade Orange and Lucozade Original account fot the entire 15% of the entire Energy.11 Flavours account for almost 2/3 of Energy growth, and we’ve got leading flavours.2 #3 #1 Best Selling ‘Cherry’ flavoured Enery product.9
BRAND OVERVIEW
Invest in the leading brand in the fastest growing category.
Lucozade Sport Accounts for 55% of the Sport Drink category.2 37% Growth in the last 2 years.2 A Bottle is being Purchased every 4 seconds.2
WHY CORE WHY MORE
Our 2 Drink Now SKU’s account are the leading SKUs in the category.2
4 X #1 #2 is the best selling flavoured enery product on the Market.6
Flavours account for almost 2/3 of Energy growth, and we’ve got leading flavours.2
(5%).2 56% of Lucozade Sport Zero Shoppers are New to Lucozade Sport.4
COLA
CGA by NielsenIQ, Value Sales, Total Coverage
Children’s Soft Drinks Britvic defined, MAT to 31.03.24
J2O No1 Adult Soft
Drink Brand* *J2O No1 Adult soft drink by Value CGA by Nielsen IQ, Value sales, Total Licensed, Adult Soft Drinks Britvic defined, MAT to 23.03.24
ENERGY & JUICE DRINKS
Fulfilling Needs Soft Drinks all your
Stock the full range today.
FLAVOURS
LEMONADE
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403638
464602
028363 Schweppes Lemonade PET
456626
THE KIDS CATEGORY
KEY CATEGORY DATA
TRENDS
PRACTICE
Despite a cost of living crisis, spending time with the family out of home sees growth YoY. With a 23% share of group occasions and the highest average spend, ‘Families’ are a lucrative group within Licensed..1
MACRO TRENDS:
the pub at least once a week to eat of families with kids go to 14% go out to eat twice a week
Kids drinks therefore represent an important part of the mix. Worth £75m in Total Licensed, Kids drinks see good growth +6.7% in Value (+2.4% Vol) YoY v Total Softs -1% (Value).2
Kids growth driven from increases in:
When considering the ‘right range’ for Kids, it’s important to appeal to all parent typologies, striking a balance between more health and less health-conscious gatekeepers, along with age appropriateness..3
Lets children make up their own minds, finds it difficult to say no, only cares about child’s happiness Does not let children completely free, yet feels could invest more time and do more to instil good habits Parenting only a part of who they are, values independence, having a say and ambition for both self and child Does not let child influence choices, but avoids confrontation and bad influences from outside Invests all time and effort in child, worries about bad influences from outside, does not mind confronting child
And with an ‘experience that can’t be replicated at home’ a key deliverable for guests currently, it’s important to think beyond just product...
Families with Kids are the most value led, so operators need to provide experiences worth paying more for…
MIXERS
PURE JUICE
Operators can elevate soft drinks spend by an average of17%, simply by providing a drinks menu*
At Frobishers we craft a full range of soft drinks, from full-bodied fruit juices to spectacular sparklers enhanced with carefully selected botanicals.
All our drinks are suitable for vegans and presented in environmentally friendly glass bottles, which are fully recyclable.
salesdrinksSoftvalue up +28.5% vs 2022**
Soft drinks are no longer the soft option. The search for innovative flavours from sustainable brands that use quality ingredients is greater than ever before.
Speed and quality of serve is key in a fast-moving environment. Premium pre-packaged drinks not only save time and reduce waste but have a greater shelf life and help with stock control. Visibility and choice are key, choosing your drinks o ering should be as considered as curation of a food menu.
How Frobishers can support your growing business: • Menu design and reprints
Retro incentives
Customer events
Glassware
79% of the population bought a soft drink in foodservicethe channel 2022***in
WATER & CORDIAL
035815
1 PLAIN WATER BRAND IN ON-TRADE
FASTEST GROWING PLAIN WATER BRAND IN ON-TRADE
After the discovery of the first mineral spring in 1571, Harrogate became a destination for health and enjoyment. 450 years later, Harrogate Spring proudly continues an illustrious heritage of providing water from the mineral spring of Harrogate. Harrogate Spring has been a Certified B Corporation business since 2020 and zero waste to landfill since 2010.
OUR BOT TLES ARE MADE WITH RECYCLED CONTENT AND ARE FULLY RECYCL ABLE
What goes around, comes back around.
We want all bottles to be recycled, including ours - therefore we designed the #IncredibleShrinkingBottle to encourage people to recycle our bottles. Just TWIST it, CAP it & RECYCLE it!
*Enjoying life’s moments since 1571