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2013

E X P E R I E N C E

G R E E L E Y

www.greeleyunexpected.com


Partners in many ways‌

University of Colorado Health, its doctors, nurses, staff and volunteers are committed partners in the Greeley community.

Weld Food Bank

With locations near you. Peakview Medical Center 5881 West 16th St. Greeley, CO 80634

Greeley Medical Clinic 1900 16th St. Greeley, CO 80631

Greeley Emergency and Surgery Center 6906 10th St. Greeley, CO 80634


Why Greeley Unexpected? In all corners of the city, people are saying they’re tired of old Greeley stereotypes and misperceptions and want to do something about them. So a new effort, supported by Greeley city government, the Greeley Chamber of Commerce/ Visit Greeley, University of Northern Colorado, Aims

Community College, The Tribune and others, is focusing on the idea that Greeley and its residents have much to offer that is absolutely positive. For people who already know this, it’s old news; for others, the idea of an image campaign might be surprising. Greeley Unexpected is a great way to tell the city’s story

Deliciously Unexpected Roger Brindisi Crêpe Master

C

ooking has always been a passion of Roger’s, going back even before the days when, as a biologist specializing in human anatomy, he regularly performed dissections for postmortem studies. Though he has no formal training as a chef, he’s pretty good with knives—and has a rather large Italian family. “In Italy,” he explains. “Everyone is an exquisite cook.” Café Panache, located on 10th Street in downtown Greeley, is modeled after the Parisian eateries Roger frequented when he lived near Luxembourg City, just an afternoon’s train ride from the French capital. “It was never anything extraordinary,” he says. “Just carefully prepared, simple food.” And art, of course; Café Panache likewise displays works from a number of local artists. Roger and his wife Margaret came to the area from Denver nearly 10 years ago, choosing to stay in part because, as artists themselves, they saw Greeley as a blank canvas. “There’s a lot of unrealized potential here,” he says. “So much talent, so much that’s creative and interesting—particularly downtown, which has improved quite a bit in the last few years. You have to be adventurous to find it. Hopefully, we’re doing our part to make it easier.”

with residents who exemplify what is unique and interesting about Greeley—in fact, what is surprising and unexpected. The campaign springs, in part, from research that shows when people visit Greeley, they’re pleasantly surprised. They find that the community is much bigger, more diverse and more appealing than what they ever imagined.

The campaign is fun, positive, diverse and unexpected. And it gives everyone something new and different to think and say about Greeley. Connect with the campaign at www.greeleyunexpected.com.


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Shockingly Unexpected Ed & Marsha Edmunds Monster Makers

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t was the typical boy-meets-girl story. Except that, while the girl was a biology student at the University of Northern Colorado, the boy was busy sculpting aliens—and a whole host of other not-of-thisworld life forms. Ed and Marsha Edmunds turned their mutual love for the artistic and imaginative from a one-room operation into a warehouse full of “designers, artists, carpenters, sculptors, painters, pourers, patchers, seamers, welders, woodworkers, mold makers, sprayers, shippers, seamstresses, cutters, electricians, assemblers, managers, and office staff”—all working together to create some of the scariest monsters, apparitions, and animatronic nightmares in the dark amusement industry. So much so that the Travel Channel series Making Monsters has made them TV stars. But why Greeley? Why not Los Angeles or New York or Chicago? Marsha’s quick to point out that Greeley embraced them since day one. And that the local talent pool is deep. And that, not unlike Distortions Unlimited’s creations, there’s much, much more to their beloved home town than meets the eye. “If people would just take the time to experience Greeley,” she says, “they’d understand.”

Something to Brag About!

The Milken Institute ranked the Greeley MSA 42nd out of the 200 largest metro areas in the U.S. for creating/sustaining jobs and economic growth. Greeley is home to the largest solar farm in Weld County; other locations are planned, including the Family FunPlex. MSA = metropolitan statistical area (all of Weld County)


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Positively Unexpected Ryan Mayeda, DC Change Agent

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reeley native Ryan Mayeda owns his own chiropractic business. The Chamber of Commerce named him Young Entrepreneur of the year. He’s a member of the city’s planning commission and served on the North Colorado Medical Center (Greeley’s regional hospital) board of trustees. And he celebrated his 30th birthday by completing an Ironman triathlon. Clearly, he’s a driven person. Which might explain his response to years of expensive infertility treatments for his wife Kim, the inexplicable death of their six-day-old daughter Kyla, and two unsuccessful adoption attempts that left the couple not only devastated, but also broke: he started a nonprofit foundation. Determined that no other couple should walk down a similarly “difficult and lonely road” without help, Ryan and Kim established Kids for Kyla to fund grants toward helping other couples pay for adoption fees and infertility treatments. But Ryan doesn’t necessarily see it as his own accomplishment. To him, Greeley deserves a lot of the credit. “There’s a real sense of community here,” he says. “Everyone’s like family. And it’s that connection—and really, the unbelievable generosity of the people who live here—that enabled us to truly make a difference.” Ryan pictured with daughter Makyla

Something to Brag About!

The Greeley Philharmonic, one of the oldest symphony orchestras in the nation, just celebrated its 100th season. Relay for Life held in Greeley is ranked first in overall participation and dollars raised among all Relay events in Colorado.


At UNC, education can be found in unexpected places. Virginia Jimenez

THEATRE EDUCATION STUD

ENT

At UNC, education can be found in unexpected places. Whether it’s traveling to locations like the Yucatan or Ghana for a summer learning experience, or meeting with the Greeley community for research and service opportunities, UNC students are engaged in the community and giving back to the world around them. That’s because a hands-on education gives students the experiences to not only succeed and follow their dreams, but also to make a difference in the lives of their neighbors—locally and globally.


QA &

with Sarah MacQuiddy President Greeley Chamber of Commerce

Q: We know that perceptions of Greeley are still based on misperceptions and old stereotypes. Is Greeley ready to change that image? A: I believe so—every conversation we have with our members includes talk about Greeley as a great place to do business. Their concerns stem from our tradition of being our own worst enemy. The time is now to capitalize on the positive momentum we’re seeing in our community. The same goes for visitors. Negative comments often come from people who’ve never been to Greeley. In research conducted in late 2011, once visitors came to Greeley, their perceptions of our community were 100 percent positive. As Greeley grows, it’s important to maintain the hometown feel and friendly, welcoming attitude.

Q: The Chamber of Commerce is an advocate for local businesses. How can an image initiative help businesses? A: Companies that are here like doing business in Greeley. They appreciate the quality of life and community amenities afforded their employees. The image campaign will create a greater understanding of who we are, and allow us to differentiate Greeley from Anytown, USA.

Q: Is there a positive spin-off effect for the rest of the community? A: When businesses and their employees feel good about their community, they become ambassadors to carry the good news to the rest of the citizens. Showcasing Greeley’s unique characteristics through a deep

understanding of our community’s culture lets us seize a great opportunity. The character and quality of our community are more important than ever for companies considering locating here. The more people who appreciate our community and what it has to offer can help “sell” us to decision-makers.

Q: Is there a role for businesses that would like to support the initiative? A: You bet! Shared ownership of the messages produces greater outcomes. I hope that businesses will share positive community news with their employees to help them build awareness and appreciation for Greeley. If the company produces a newsletter for its employees, the marketing concepts from Greeley Unexpected can make great content. The City of Greeley devotes a section of its website to good news about Greeley– businesses can print out the Great Greeley information and post it in the break room.

Q: You’re a leader for the Greeley Great Group. How does that grass-roots type of organization help the campaign and vice versa? A: I think we complement each other quite well. We’re all about good news and sharing that through community ambassadors. Highlighting unique characteristics of Greeley helps more people understand who we are. Our history, arts, and events are all key components in the creation of our city in 2013. Working collaboratively, we can have a one-stop location for good news. “Something to Brag About” is a partnership with the Greeley Great Group, the City of Greeley and The Tribune. Our Visit Greeley staff members compile the information for this daily feature in The Tribune.

Q: The Chamber of Commerce has supported the campaign development and the GGG initiative. Tell us how. A: The Greeley Chamber of Commerce conducted more than 300 face-to-face interviews with its members during 2011 and 2012. Four priorities emerged from those conversations, one of which was community image. At the same time, the City of Greeley identified community image as a top priority. Wanting to assure we maximized our efforts, the Chamber invested financial resources to support the development of a long-term marketing initiative. This initiative sought to create and disseminate messages to overcome old stereotypes and promote positive community amenities. It was also critical to bring together other major community marketing partners. Reviewing, identifying, and mapping out our community strengths allowed us to create a greater vision than any one organization could have. Working collaboratively allows us the opportunity to leverage all our resources for greater economic and community benefit.

Q: We often hear community leaders talk about a call to action. In just a few words, give us your top picks for how everyone can take action to help improve Greeley’s image. A: Attend a community event or get involved in a non-profit, including education or a city board or commission. A healthy community is one where people are involved in creating it. Jamie Vollmer, an education advocate we brought to Greeley last year, talked about shifting attention to the positive. When we focus on the positive, we can be more productive. Every community has its challenges – the difference is how they talk about it. We need to create a new language to tell Greeley’s great story—and teach it to everyone in town.

As Greeley grows, it’s important to maintain the hometown feel and friendly, welcoming attitude.


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Discriminatingly Unexpected Derek and Stephanie Boulton World Citizens

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hey’ve lived in London, Paris, Brussels, Athens, Tokyo, and Lagos. And Columbus, Indiana. So how did a pair of British expatriates land in northern Colorado? “We didn’t choose Greeley,” explains Stephanie Boulton. “Greeley chose us.” It’s perhaps a little more accurate to say that it was the former Sod Buster Inn, a bed and breakfast on 9th Avenue near downtown Greeley, that chose the Boultons. Avid skiers and cyclists, Stephanie and her husband Derek had spent weeks looking for a business opportunity in a state they’d only recently fallen in love with. When the Greeley landmark went on the market, they seized the opportunity, purchasing the property and renaming it the Currier Inn after one of the town’s first settlers. Being the proprietors of a popular bed and breakfast puts the Boultons in a unique position to hear first-hand what visitors to the area think. “Our guests love Greeley,” says Stephanie. “And why shouldn’t they? Everything you need is right here—in a town small enough to still be friendly.” “The first week we were here,” adds Derek, “there were people stopping in, welcoming us and offering best wishes. Think that happens in London? Tokyo? Not a chance.”

Something to Brag About!

The Colorado Model Railroad Museum in Greeley is the largest model railroad museum of its type in the U.S. North Colorado Medical Center is consistently ranked in the top 100 hospitals in the nation as well as in the top 5% for patient care.


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United Way of Weld County Our mission is to improve lives by mobilizing the caring power of our community.

The results were aligned with United Way’s 2008 announcement: the building blocks for a good quality of life are Education, Income and Health.

In 2006, United Way of Weld County conducted a community needs assessment in collaboration with the University of Northern Colorado.

in 2012, United Way of Weld County funded or produced nearly a hundred programs and services helping nearly 1 in 3 people in Weld county in the areas of Education, Income and Health...

EDUCATION

Helping ensure children are prepared to succeed in school and youth graduate

INCOME

Helping families become financially stable and independent

HEALTH

Supporting the promotion of wellness, to improve the health of people of all ages

WHAT WE’RE DOING

21 programs helping 45,521 people in Weld County

33 programs helping 19,388 people in Weld County

27 programs helping 22,872

We strive to improve lives through four methods: • Funding programs • Offering direct services • Leading collaboration • Developing partnerships

WE CAN’T DO IT ALONE With a great community and collaborations, we are making strides. But there is more work to be done. We invite you to be a part of the change. You can give, you can advocate, or you can volunteer. That’s what it means to LIVE UNITED.

people in Weld County

CORNERSTONE PARTNERS: Monfort Family Foundation, NCMC, Inc, State Farm Insurance Companies, The Tribune, City of Greeley, JBS USA, Townsquare Media, Xcel Energy , Advanced Direct Marketing, Inc, Banner Health, Flood and Peterson, Kaiser Permanente, KUNC, Phelps-Tointon, Inc, Roche Constructors, Inc, Wells Fargo Foundation, Atmos Energy, Big R Bridge, Colorado Health Medical Group, Colorado Premium Foods, Connecting Point, Ehrlich Family of Dealerships, Farmers Bank – Ault, First National Bank, John Elway Chrysler Jeep Dodge Ram, Mirage Productions, Pepsi Beverages Company, Ghent Chevrolet Cadillac, Professional Finance Company, Inc, Spradley Barr Ford & Lincoln of Greeley, Vestas Blades America, Inc, Weld County Garage Buick GMC.

United Way of Weld County UnitedWay-Weld.org | 970.353.4300


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How well do you know Greeley, Colorado? Let’s bust some myths about the city... Greeley’s a small town, right? Not so much anymore. The population is currently over 95,000 and growing and the University of Northern Colorado’s student population is about 12,500. People refer to Greeley as a growing mid-size city with bigger city amenities. Feedlots in Greeley? A lot of people remember when there were feedlots here. Those have been gone for 10 plus years. Greeley is too small to have restaurant and shopping choices. Greeley’s economy is in the midst of a boom which means more restaurants have opened, more hotels are being built and new businesses are locating downtown and in other retail centers around the city. It’s not hard to find what you’re looking for. Greeley is not safe. If you only catch the major media stories about any city, you’ll see a lot of crime stories. But that doesn’t tell the real story. Residents in Greeley enjoy a great quality of life enhanced by the fact that crime rates are in a multi-year decline. The cultural scene is anemic. Not true. The Greeley Philharmonic, one of the oldest symphony orchestras in the nation, just celebrated its 100th season; the new Creative District features the people, galleries and venues that make Greeley’s creative class glad they’re here, www.greeleycreativedistrict.org; the annual Jazz Festival, Blues Jam, Arts Picnic, Greeley Stampede, Friday Fests and the University of Northern Colorado attract and showcase local, regional and national performers; the Union Colony Civic Center’s 1,665 seat main hall, 222 seat theater and Tointon Gallery are celebrating their 25th year hosting local and internationally known performances. The Moxi Theater, an all-ages venue, is now open downtown complementing the Kress Cinema and Lounge indie art theater. And yes, there’s more. A lot more.

Culture, Arts & Entertainment Amenities • Union Colony Civic Center - State-of-the-art 1,665-seat Monfort performance hall and 222-seat Hensel Phelps community theater • Public art programs, art galleries, Greeley Philharmonic, Greeley Chamber Orchestra and the Tointon Gallery • Centennial Village Living History Museum, Greeley History Museum, Meeker House, Plumb Farm and the Colorado Model Railroad Museum • Recreation - Family FunPlex, Greeley Recreation Center, Greeley Ice Haus, Discovery Bay, Rodarte Community Center, Senior Activity Center, outdoor pools, skate parks, Poudre River Trail, off-road biking trails, two free splash parks and private clubs and spas • Special Events - Greeley Stampede, Blues Jam, Jazz Fest, Arts Picnic, Cinco de Mayo, High Plains Chautauqua, Potato Day, Oktoberfest, Friday Fest/Go-Cup summer concerts, Neighborhood Nights, UNC Homecoming Week, Civic Center performances and other great events • Kress Cinema & Lounge in downtown Greeley and other multi-screen movie theaters • University of Northern Colorado visual/performing arts i.e. Little Theatre of the Rockies • Community diversity offers an appreciation of interesting people, music, food and cultures

Greeley Schools don’t have high achievers. Greeley schools are incredible microcosms of the world. In fact, there are over 40 languages spoken in our public schools. That means there are a lot of English language learners and a lot of cultures to explore, mingle with and learn from. Did you know that Greeley schools rank alltime 4th for the number of Boettcher Scholars among Colorado’s 178 districts and that Greeley Central High ranks all time 2nd? Students are achieving at all levels and the graduation rate exceeds the state average. School choices are strong and award winning— there are public, private, charters, a local online academy, as well as 13 custom career path programs for engineering, medicine and other areas.

Sharing Greeley’s Unexp


Greeley is So Unexp Education

Our Great Outdoors

• Nationally recognized education at all levels: University of Northern Colorado, Aims Community College, private training schools, academies, and a variety of K-12 options • Aims Community College offers more than 160 degree and certificate programs and has the only aviation simulator in Northern Colorado. • UNC Bears - 2011 NCAA Big Sky Basketball Conference Champions, 2011 Big Sky Conference Women’s Soccer Co-Champions and 2011 & 2012 Big Sky Conference Volleyball Champions • School District 6 ranks all-time 4th for number of Boettcher Scholars among all school districts in the state. Greeley Central High ranks all-time 2nd overall • 99.9% of District 6 teachers are rated by the Colorado Department of Education as “highly qualified” • 97% of District 6 parents are satisfied with their child’s school • District 6 graduation rates for 2012 exceeded the state average

• The Poudre River and Sheep Draw trails offer over 21miles of running, walking, biking, and inline skating, as well as fishing, canoeing and educational opportunities • Over 40 neighborhood and community parks, open space areas, two dog parks, special use parks and conservation areas • Cache la Poudre National Heritage Area - the first heritage area designated west of the Mississippi • Tree City USA designation 33 years in a row. Greeley has approximately 11,000 trees on City-owned and public properties. • Two public 18-hole golf courses - Highland Hills and Boomerang Links, plus the Greeley Country Club • Approximately 85 miles of in-town bike lanes - all part of Greeley’s bikeway system

Did you Know? University of Northern Colorado Professor Stephen Mackessy was featured on the Discovery Channel for his research on prairie rattlesnakes.

Did you Know? Ray Tschillard, founder and director of the Poudre Learning Center, has won the National Association of Conservation District’s Friend of Conservation Award. Ray is credited with taking the Poudre Learning Center from a mere idea to a thriving science field-center in Greeley.

There’s always more to Greeley’s Creative District A Renaissance of Creative Energy

A “Renaissance” best describes the climate in Greeley’s budding Creative District—it’s a blending of historic Downtown Development and University Districts in a continuum of fun, interesting and complementary uses by local creatives, university students and residents at large. Sounds profound, because it is. The Greeley Creative District (GCD), which encompasses the city’s highest concentration of micro-

xpected Surprises since 1870!

businesses, performanc outlets, galleries, museu residential development, rebirth. And this exciting caught the attention of t Industries organization w among the fifteen state-d districts in 2012.

Supported by its three fo the City of Greeley, Unive Colorado and the Down Authority, the GCD has e profit organization with a representing a cross-sec

tribune Community

For more information log on to gree


xpected!

You know what we mean, because you’ve seen that look of disbelief. Like when you tell people (for starters!) that Greeley’s not a little town, but a real city of over 95,000 residents.

Economic Development Achievements

Healthy Living

• Emerging employment opportunities in agriculture, transportation, energy and business services • Over 40 new downtown businesses opened January 2010-April 2013 (net number of new businesses) • Over $331 million in business investments in Greeley from 2011-2013 • Greeley MSA ranked 2nd in the nation in job creation (Sept 2010-Sept 2011, Bureau of Labor Statistics) • Greeley offers some of the most affordable Front Range housing opportunities from mansions to modest first-time homes

• Greeley was selected as one of the top 8 places to retire by Where to Retire magazine • North Colorado Medical Center is a nationally recognized, award-winning hospital serving all of northeastern Colorado and portions of other states • Greeley is a safe city with a great quality of life. Crime rates are in a multi-year decline due to our outstanding public safety personnel

Did you Know? HealthGrades ranked North Colorado Medical Center as one of America’s 100 Best Hospitals. HealthGrades evaluates the performance of 4,500 hospitals nationwide and ranked NCMC in the top 2%.

Did you Know? Over 2,100 new jobs were announced in the city of Greeley from 2011 to 2013.

e to brag about, visit www.GreeleyUnexpected.com.

mance venues, cultural useums and mixed ment, is undergoing a citing momentum has also n of the Colorado Creative tion which named Greeley tate-designated creative

ree founding partners, University of Northern Downtown Development has evolved into a full nonwith a community board s-section of Greeley’s

ity EVENTS

greeleytribune.com

creatives. The area’s vitality can also be credited to the many patrons, volunteers, businesses, artists, entertainers, and civic organizations that are thriving and striving to help this area of the city reach its potential. Thousands already enjoy signature events within the district, like the Arts Picnic, Oktoberfest, Blues Jam, Farmers’ Market, Greeley Stampede Parade, UNC/Greeley Jazz Festival, the Greeley Philharmonic series and much more. To learn more, enjoy the many creative offerings, and help raise the level of energy and activity in the District, visit www.greeleycreativedistrict.org.

Community Garage Sale Day: June 8th

NITY COMMU

GREELEY

FEST 2013

Beef Fest: July 13th

GREELEY

FEST 2013 GREELEY

Taste of Windsor Now: July 18th


Signature Events for 2013 You may have already missed Blarney on the Block in March, the UNC/Greeley Jazz Fest in April, or the Cinco de Mayo celebration in May, but don’t worry, there’s plenty more... Friday Fests/Go-Cup Concert Series, May-September Downtown Greeley www.greeleydowntown.com First Friday Art Walk, Monthly Downtown Greeley www.greeleydowntown.com Greeley Blues Jam, June 7-8 Downtown Greeley & Island Grove Regional Park www.greeleybluesjam.com

My Favorite Bands, September 21 Downtown Lincoln Park www.greeleydowntown.com UNC Homecoming, September 23-28 www.unco.edu Oktoberfest, September 27-28 Downtown Lincoln Park www.greeleydowntown.com Zombie Crawl, Friday before Halloween Downtown Greeley, 9th Street Plaza www.greeleydowntown.com Greeley Lights the Nights, starts November 30 Downtown Greeley www.greeleychamber.com

See more at:

Greeley Stampede, June 27-July 7 Island Grove Regional Park www.greeleystampede.org

www.greeleytribune.com/summerhappenings

Neighborhood Nights, July-August Various City Parks www.greeleygov.com

Other Attractions

Greeley Arts Picnic, July 26-28 9th Street Plaza & Downtown Lincoln Park www.artspicnic.com Weld County Fair, July 24-29 Island Grove Regional Park www.weldcountyfair.com

Colorado Model Railroad Museum 680 10th Street www.gfsm.org Centennial Village Museum 1475 A Street www.greeleygov.com Greeley History Museum 714 8th Street www.greeleygov.com

High Plains Chautauqua, August 6-10 Aims Community College www.highplainschautauqua.org

ft & Gift Show

Civic Center Season, September-March Union Colony Civic Center – Downtown Greeley www.ucstars.com

Poudre River Trail 21 mile trail Greeley-Windsor www.poudretrail.org

Potato Day, September 14 Centennial Village Museum www.greeleymuseums.com

Get Connected

We’re using social media to celebrate Greeley Unexpected! The best way to get to know more about Greeley is to talk with people who know it best—our community members who know the latest and greatest places to eat, sleep, work, and play. Connect with us on Facebook, Twitter, and YouTube to share and discover the Unexpected about our city. Here’s how:

www.facebook.com/greeleyunexpected www.twitter.com/greeleyunxpectd www.youtube.com/greeleyunexpected

Craft and Gift Show October: 12th – 13th

Home & Garden: February 21st – 23rd 2014 show


Creatively Unexpected Connie Willis Sci-Fi Hall-of-Famer

W

here does an awardwinning science fiction author turn for inspiration? “All the material you need to become a writer,” says Connie Willis, “can be found in a small town—look at Agatha Christie’s Miss Marple and St. Mary Mead—or a church choir: kindness, competitiveness, jealousy, hatred, love, everything.” Willis, who’s won an unprecedented seven Nebula and 11 Hugo Awards, admits to a love affair with Greeley. “Writers can live pretty much anywhere,” she says. “And a lot of them feel like they’ve got to be in an urban center. But when you live in a place like Greeley, you get a different perspective. Trust me: there’s nothing more alien or strange than living in a small town. And nothing more terrific.” Writing daily at the Starbucks near the University of Northern Colorado campus, Willis finds the regular interaction with farmers and ranchers, realtors, college students, Somali refugees, and Rotary Club members enriching. “People are really engaged here,” she says. “You’ll run into someone who’s part of the local Chautauqua, who’s also working with a church group to put on a cantata, who’s also a friend of the library.” Big enough to be a city yet small enough to be connected, Willis adds, Greeley is “just right.”

Something to Brag About!

Leprino Foods chose Greeley for one of its most technologically advanced cheese and whey plants in the world creating over 400 new jobs. JBS USA was awarded the McDonald’s 2012 “Best of Sustainable Supply” award for water conservation and waste reduction.


June 27-July 7, 2013

6/28 Josh Turner

6/29 Lynyrd

Skynyrd

6/29 MMA

6/29 - 7/4 PR CA Rodeos

6/30 Los Lonely Boys, Los Lobos & Alejandro Escovedo treme Bulls 6/27 PRCA X

7/5 Jerrod

7/6 All Ameri

can Bulllghti

7/7 Demolition Derby

Niemann

7/6 Trace Adkins

970.356.7787 GreeleyStampede.org 600 North 14th Avenue Greeley, Colorado 80631

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Resoundingly Unexpected James Hall Flute Virtuoso

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t was a somewhat circuitous route that brought James Hall to Greeley. Growing up in Sacramento, his education took him north to Seattle, east to New York, west to Kansas City, and, ultimately, to the University of Northern Colorado, the result of the school’s national search for a flute professor. In addition to teaching—which takes him around the world—Hall is a regular performer who has premiered works of notable American composers, served as principal flutist with a number of orchestras throughout the country, and, with pianist Patricia Higdon, debuted at Carnegie Hall in 2004. It’s a dizzying résumé, made all the more remarkable by the fact that Hall isn’t simply biding his time while he waits for a better gig. He likes Greeley, and not just because the UNC School of Music lends the city no small amount of national prestige. “Where you live is what you make of it,” he says. “And Greeley has an awful lot of potential.” Not only are the people friendly and accommodating, he says, but the culture is open and accepting. “It just feels good here,” he says. “It’s a place where you can really make a difference, whether it’s your neighborhood, your school, or the community itself.”

Something to Brag About!

Weld County RSVP, based in Greeley, uses over 800 senior volunteers to provide over 140,000 hours of service annually. Wes Tuttle, principal of McAuliffe Elementary School in Greeley, was named administrator of the year for 2012 by the Colorado Association for Gifted and Talented.


Family of Dealerships Since 1946

p r o u d t o b e pa rt o f t h e g r e e l e y Community for over 65 years.

Family of Dealerships

ehrlichtoyota.com

clickonsubaru.com

clickonmazda.com

clickonnissan.com

clickonvw.com

i25kia.com


Enchantingly Unexpected Ann Martinez True Original

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he term “free spirit” is admittedly a bit overused, but it’s perhaps the only way to describe Ann Martinez. A graduate of the art and design program at the University of Northern Colorado, the ink on her diploma was barely dry before she began freelancing as a graphic artist—leading her to forgo a regular 9–5 job and start her own design studio. Drawn to belly dancing’s grace and beauty, Ann took some lessons. Turns out she was a natural, and ended up teaching her own classes and workshops. Today she’s part of Tribe Sidysaan, a “belly dance fusion” group that, in addition to traditional Middle Eastern music, performs to the likes of the Black Keys and the B-52s. The most unexpected aspect, she says, was the sisterhood she found. “It’s amazing to have students from 19 to 72 years old.” Meanwhile, the artistic bent that brought Ann to Greeley in the first place is never idle, whether it’s creating her Tribe Sidysaan costumes or frequenting Greeley’s Clay Center or simply enjoying the work of the next generation of up-and-coming artists. “There are so many wonderful things to do here,” she says, almost surprised that someone wouldn’t know that. “But the trick is you have to get off the couch to experience them.”

Something to Brag About!

Aims Community College was recognized by the National Board of Surgical Technology and Surgical Assisting for a success rate of more than 90% on their certification exam. U.S. News and World Report ranked UNC’s online Master of Education degree program 9th among 208 universities nationwide and 1st in Colorado.


QA &

with The Greeley City Council

Q: Greeley City government changed the way it communicates with residents and others. Why does the Council support that direction? A: The Council looked at how we were communicating and realized that while telling people how their tax dollars are being used is important, improving the community’s image is critical. When we set “Image” as one of our top 4 community priorities, we realized there was something missing in the way we were communicating and knew city government needed to change in this area. Improving our social media outreach, having existing staff take on marketing and public relations responsibilities, and helping the Council reach out to the community are all part of the initiative. We support this because we think perceptions are important and an improved image for Greeley will help residents and businesses succeed, and potentially help attract new businesses and residents. This initiative is not about promoting city government; it’s about promoting the community.

Q: Greeley now has an advertising campaign. What is the goal of Greeley Unexpected? A: We want to give everyone, residents and non-residents, something new and different to think and say about Greeley. The campaign is based, in part, on the fact that when people come to Greeley or do business with someone here they are pleasantly surprised at what they find and experience. The Unexpected concept gets it right—it’s eye-catching and features our best assets. By that we mean people who make Greeley great.

Q: When the Council and staff are talking to groups out in the community, they mention resident advocacy. What do you mean by that? A: Residents and businesses need to help with this effort. Investing in a campaign can only get us so far. We need ambassadors and people selling all of Greeley’s great attributes every day of the week. That kind of communication is basically free, but adds huge value to the message.

Q: Is resident advocacy really that important? A: It’s a necessity. Word of mouth is an extremely powerful tool—it’s the way information gets shared first-hand—it’s not artificial, it comes across without any spin. For example, if you share something with a friend or neighbor, they’re going to believe it because it comes from a trusted source. We have a lot of bragging points for people to share with residents and nonresidents. That’s one of the reasons for the new GreeleyUnexpected.com website—so people will have the tools and good, positive information to share.

Q: How much is the campaign costing this year and where is that money coming from? A: That’s an interesting question because two developments in the budget are making the initiative possible. With all the new business activity in the city, the lodging tax continues to come in ahead of projections— that revenue is a good fit for the campaign because it is restricted by law for community marketing. That tax is paid by visitors when they stay at a local hotel or motel. There’s

also some carryover funding that has been identified. Those two sources provided about $260,000 this first year to develop and get the advertising campaign started. The lodging tax is providing seed money for the effort.

Q: Where and when will we see the advertising? A: Staff has put together a targeted campaign. It’ll be focused on metro Denver and the North Front Range. You’ll see billboards, bus shelters, advertising in The Tribune, at DIA and the 16th Street Mall in Denver, on cable and broadcast TV channels and radio spots. All this will happen over the next 5 months.

Q: Will this be a one-year campaign? A: We hope not. We know it’ll take a substantial and sustained effort for several years to achieve success. But again, it’s not just the ad campaign. We need long term resident advocacy and buy-in, in as many ways as possible. Letters to the editor, positive online posts, volunteers helping with local events and in Greeley schools, membership in the Chamber of Commerce, shopping and dining at local businesses and restaurants—whatever people, businesses and organizations can do to improve the community and communicate Greeley’s positives is appreciated.

Q: If there’s a business or organization that would like to learn more, how can they get connected to the Council for a presentation? A: Contact Natalie in Public Information at city hall, she’ll help get that set up. natalie. stevens@greeleygov.com or 350-9204


NCMC 2nd Century Hospital Expansion - Greeley, CO

Guadalupe Community Shelter - Greeley, CO

NCMC Summit View Plaza Medical Office Building - Greeley, CO

Corporate Office / Headquarters 420 Sixth Avenue Greeley, Colorado 80632 Phone: (970) 352-6565

Denver Justice Center - Denver, CO

Colorado Convention Center - Denver, CO

History Colorado Center - Denver, CO

Denver Office

501 Lincoln Street Denver, Colorado 80203 Phone: (720) 398-5700


Vividly Unexpected Armando Silva Fearless Performer

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orn in Sombrerete, Zacatecas, Mexico, Armando Ivan Silva Garcia arrived in northern Colorado with his family when he was just five. A product of Greeley public schools, he earned a BA in fine arts with a painting emphasis from the University of Northern Colorado in 2010—and decided then and there that he would apply himself completely to a career in art. Which, in a city of fewer than 100,000, could charitably be referred to as “optimistic.” But then, Armando doesn’t seem at all worried about the odds. Instead of decamping to larger, more urban locales (even though his work has recently drawn the attention of people from Boston to Los Angeles), he’s decided to work hard on honing his artistic skills in order to make a name for himself in his adopted home town. Why? “Greeley gives me what every artist needs,” he explains, “which is the chance to fail and make mistakes without the usual recovery time.” Because of the built-in support in the community, Armando gets to participate in projects that, he believes, enable him to leave a mark. “The appreciation that people have shown me in Greeley has inspired me to become a better artist,” he says. “I feel like I’m part of something here.”

Something to Brag About!

Greeley’s creative arts district was one of eight emerging districts designated in Colorado. Greeley’s High Plains public libraries offer traditional services as well as a wealth of advanced online services. There’s always more to brag about, visit www.GreeleyUnexpected.com.

For more information on how you can support the image campaign, contact Mayor Tom Norton at tom.norton@greeleygov.com or John Pantaleo at john.pantaleo@greeleygov.com or 970-350-9702.


Greeley has great stories and surprises.

We’re sure you do too.

Share an unexpected surprise you’ve had with us.

Through Pinterest. On Facebook. With photos.

In video.

Visit pvhs.org/greeley-stories for info on how to share your story.

Or simply write us a letter.

We want to hear from you.

Your community health care providers offering family friendly doctors and experienced specialists right here in Greeley. Peakview Medical Center 5881 West 16th St. Greeley, CO 80634

Greeley Medical Clinic 1900 16th St. Greeley, CO 80631

Greeley Emergency and Surgery Center 6906 10th St. Greeley, CO 80634

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