Great Ocean Road Regional Tourism - Media Kit 2024

HOWTOTELLTHEGREATOCEANROADSTORY

GreatOceanRoadRegionalTourismisthepeakindustrybody representingallstakeholdersinthevisitoreconomyinanareathat includessixlocalgovernmentareaspanningfromTorquaythrough totheSouthAustralianborder.

TheRedwoods,Otways

ArtifactsatTyrendarra

GreatOceanRoadRegionalTourismacknowledgestheTraditionalCustodiansoftheGreatOceanRoadregionthe Wadawurrung,EasternMaar&Gunditjmara.WepayourrespectstotheirElders,past,presentandemerging.Werecognise andrespecttheiruniqueculturalheritageandtheconnectiontotheirtraditionallands.Wecommittobuildinggenuineand lastingpartnershipsthatrecognise,embraceandsupportthespiritofreconciliation,workingtowardsself-determination, equityofoutcomesandanequalvoiceforAustralia’sfirstpeople.

Whoweare&whatwedo

WHOWEARE &WHATWEDO

Weaimtoinspireandinformnewandexisting audiences.Toshowcasethebreadthanddepthof allthereistodointhisamazinganddiverseregion.

Weexisttofacilitateacooperativeapproachtogrowingamore sustainableandvibrantvisitoreconomyfortheGreatOcean Roadregion.

Ourorganisationisresponsibleforgeneratingdemandand keepingourregiontopofmindinconsiderationfortravel.We havebuiltastrongbrandaroundtheGreatOceanRoadand worktodeliveronourstrategytoinfluencevisitorbehaviourto promotelongerstays,seasonalandmid-weekdispersaland encouragevisitorstoexploremoreoftheregion.

Theregionboastsiconicattractionsandexperiencesinnature whichdrawvisitorshere.Thisprovidesuswithgreatopportunity toleveragetopromoteourtourismbusinessestoensurethey canleveragevisitorstobecometheircustomers.

SouthcombeCabins,PortFairy

WHOISTHIS MEDIAKITFOR?

Thisisaresourceforcontentcreators,marketingagencies, contentpartners,copywritersandinfluencerswhoareworking withustopromoteourregion Thiscouldbepeoplewework alongsideandengageforspecificwork,peoplewehostor supportinourregionandthosewhoarelookingtoworkwithus inthefuture

Thekitoutlineshowwewantourregiontobepromoted,tomeet ourstrategicmarketingobjectives,andourexpectationsin regardtocontent,coverageandbehaviour.Italsoincludes practicaltoolssuchasimagery,ourdigitalchannels,andhowto creditandtagus

*Ifyouarelookingtocollaboratewithus,thiskitwillgiveyouan understandingofcontentandcoveragerequirements.Thetypes ofcontentweareinterestedinincludesimagery,reelsand TikTokvideos,blogarticlesanditineraries.Wealsolovetrying newthings,soifyouhaveonepleasepitchittous!”

BRANDPERSONALITY

TheGreatOceanRoadregion’spersonalityiscourageousand freespirited.Weareforexplorers,thoselookingforimmersive experiencesinnature,andthosewhowanttofeelinvigorated, liberatedandinspired.

BRANDPILLARS

gNature deliveredthroughthemagicandmajestyof eSouthernOceanandthecoast-lineithas ulptured,thebigwavesofBellsBeach,the ltreesandwaterfallsoftheGreatOtway ationalPark,thelakesandcratersofthe lcanicPlains,deepseafishing,whales, dlifeandrichagriculturewhichprovidesus thlocalproduceandfoodieexperiences

ActiveAdventure

Shiftsthenarrativefromapassive visittotheregiontoamore immersiveactivevisit.Toexplore thebeautyofourlandscapeyou needtoimmerseyourselfand beactive.

VillageInspiration

Celebratingtheuniquefeatures andattributesthatdefinethe characterofthetownsandvillages thatmakeupourregion.

CuratedCulture

Celebratestheentrepreneursand artisansofallcraftsthatcallthe GORhome.Inspiredbythe landscapesanditsbountythey helpdefineasenseofprovenance andshapethecharacterofour individualtownsandvillages.

Surf&SaltwaterWellness

Enablesustocelebratethecoast, itspowertodrawpeopleandits capacitytosupportholistic wellness.

OURLOOK

AllimagesinthislibraryareownedbyGreatOceanRoad RegionalTourismfornon-commercialuse*andwehave fulltalentrelease.Theycanbeusedincontentpromoting theGreatOceanRoadregion Imagecreditsshouldbeto GreatOceanRoadRegionalTourismandforsocialmedia @visitgreatoceanroad

Videofootagecanbeprovidedforsomecontent partnershipsandprojectsuponrequest.Fordestination specificprojects,destinationbrandtoolkitsareavailable Forfootageorallotherrequestscontactinfo@gort.com.au

*Pleasecontactustocheckifunsureregardingcommerciaityofuse

ACCESSIMAGELIBRARY

TaeRakAquacultureCentre,Macarthur

LakeElizabeth,OtwayNationalPark

CONTENTPARTNERSHIPS &VISITINGMEDIA

YouneedtoimmerseyourselfintoalltheGreatOceanRoadRegio toofferandpartneringwithusenablestheabilitytoshareauthen contentforaudienceswhileshowcasingtheGreatOceanRoadRe

Weaimtohostthosewhoseaudiencesandapproachtocontentalig andhasdeepreachintoourtargetconsumeraudiences.

TheGreatOceanRoadteamisheretoassistyouwithstoryangles,film locations,corporatemediaenquiriesandfamilitinerarysuggestions: touchhere.

BEFOREYOUGO

OurgoalistodrivevisitorstotheGreatOceanRo engagingwithouraudience,weaimtobecome theirholidays.Socialmediaanddigitalmarketin holidays,withgoodcontentbeingcrucial.

Planyourtimeintheregion.Itisimportantrecogni thenatureoftheroadsandtraffic.Avoiddisappoin itinerary.

Somesitesareverybusyatpeaktimes.Pleasecon congestion

Makesurebusinessesarenotifiedthatyouarecom

Outlineandagreeondeliverables.Landscape Por socials+youtubeareourgeneralgo-to’s).

Whenorganisingashootorworkingwithaconten peaktimessowedonotaffecttheexperiencefor

Anyproductiononpubliclandbyacontractedpro GreatOceanRoadcannotuseassetsthathavebe variouslandmanagersacrosstheregion,sopleas permitsinthelocationsyouareshooting Permits particularlyfordronepermits,whichcantakeupto publicparks,beaches,foreshoresandNationalPar

Wewillnotuseimagesthatovertlydisplaybrandin talenthavebeenbriefedonwardroberequiremen personas

Talentreleasesarerequiredonallshoots Wehave needtoprovideevidenceoftalentreleaseforuse

Beforeyougo checktheWeatherforecastandTra datetrafficconditions.

CapeBridgewater

ONLOCAT

EnjoywhattheGreatOce you’reexploringthestree therearesomekeything

Copymustbewrittenfor Wealsodonotcriticiseo

Wewillnotuseanyimag jumpfences,approacho designatedpathsandvi

Wewillnotuseanyimag coffeecups.

Bemindfuloftalentward onclothingoraccessorie

Weloveasunriseorsuns

Weencouragediverseta ourregion

Weliketopositionthereg seethattheregionrequi Ratherthanshotsshowin experiencingtheregion.

Weencourageyoutomi leavenotraceandtake

Bemindfulofclosures If MotherNatureandhuma notificationsfromtheVic messaginginanemerge

IfyouseeInjuredWildlife (03)84007300 Fornonu

GlenelgRiver,Nelson

Forallvideo&/orimagerytobesuppliedto/forus:ideallyshootateachlocationwithand withouttalent,inlandscapeandportrait,andprovideimagesinhigh-resmultipleformats includingjpg.

Deliverablestobeprovidedasperoriginalbrief Rawfootagetobesupplied,anexternalhard drivemayberequirediffilesarelargeorplentiful AllimageswillbeownedbyGreatOcean RoadRegionalTourismfornon-commercialusewithfulltalentrelease Theywillbeusedin contentpromotingtheGreatOceanRoadregion

Beauthentic;donotusefiltersandeditimagesasminimallyaspossible.Ourregiondoesn’t needit.

OURREGION

FromTorquayinVictoriatotheSouthAustralianborderincludingthe localgovernmentareasofColacOtway,Corangamite,Moyne, Warrnambool,GlenelgandtheSurfCoast,thisspectacularregionis notonlyuniqueinitsgeographicalboundariesbutalsoinitsrich diversityofofferingsincludingiconicnaturebasedexperiences, historyandheritage,foodandwine,walking,cyclingandeventson andoffthecoast.

ereunexpected hforestsattheedgeof plendourandraw

12APOSTLESCOAST &HINTERLAND

12ApostlesCoast&Hinterlandoffersauniquemixoftherawbeauty andever-changingdramaoftheSouthernOceanmeetinglimestone cliffsandtherich,abundantpasturesofthehinterland.Visitorsleave feelingtransformedwitharenewedawarenessofthemselves,the worldandtheprivilegeofbeinginit.DiscoverMore

DistancefromMelbournetoPortCampbell

2hr57min(2264km)

Festival&Events:

LochHartFestival,Princetown.Crayfest,PortCampbell.KangaroobieKlassic, Princetown GrazeTheDay,Timboon

Eat:

12ApostlesGourmetTrail,TimboonRailwayShedDistillery

StoryStarters

GreatOceanRoadIcons

StoriesoftheGreatOceanRoad

NaturalLandscapesandWildlife

BeachesandSurfCulture

12APOSTLESIMAGELIBRARY

BigNature CuratedCulture

The12Apostles

PortCampbellNationalPark Loch ArdGorge LondonBridge Gibson StepsLookout TheGrotto. BayOfIslandsNationalPark: ContinuesonfromPortCampbell NationalParkatPeterboroughto Warrnambool:BayofIslands,Bay OfMartyrs

WreckBeach

ActiveAdventure

12ApostlesHelicopters

GreatOceanWalk

12ApostlesLodgeWalk

Ridewithusbikehire

Timboon-CamperdownRailTrail

TimboonRailwayShedDistillery

12ApostlesArtisansTrail

TimboonTrestleBridge

PeterboroughHouseCafe

Grazetheday

VillageInspiration

Peterborough

PortCampbell

Timboon

Princetown

Simpson

Cobden

Surf&SaltWaterWellness

PeterboroughBeach

PortCampbellBeach

12APOSTLESBRANDTOOLKIT

APOLLOBAY

ApolloBaySurf&Kayak

WildlifeWonders,ApolloBay

Marriner’sLookout

Fishing,ApolloBay

ThehalfwaypointoftheGreatOceanRoad,ApolloBayistheperfect basetoexploretherichesoftheregion.Nestledbetweenrollinghills andtheBassStrait,ApolloBayisaquietharbourvillagewith Victoria’sbestlocalseafood.DiscoverMore

DistancefromMelbournetoApolloBay: 3hr9min(196.1km)

Festival&Events:

GreatOceanRoadRunningFestival,ApolloBay,Lorne&KennettRiver.

Eat:

GreatOceanRoadBrewhouse,ApolloBayDistillery,EmuCafeatWildlifeWonders

StoryStarters

CoastalCountry

RuggedCoastalLandscapes

Places&FacesofApolloBay

NaturalLandscapes&Wildlife

Beaches&Fishing

APOLLOBAYIMAGELIBRARY

BigNature

WildlifeWonders,ApolloBay MarengoReefMarineSanctuary WhaleWatching

ActiveAdventure

GreatOceanWalk

ApolloBaySurf&Kayak MarrinersLookout

CuratedCulture

ApolloBayDistillery

GreatOceanRoadBrewhouse EmuCafeatWildlifeWonders

ApolloBayHotel

ApolloBayFarmersMarket

VillageInspiration

SkenesCreek Marengo ApolloBay

Surf&SaltWaterWellness

ApolloBayBeach MarengoBeach

APOLLOBAYBRANDTOOLKIT

ApolloBayDistillery

AIREYSINLET

SplitPointLightHouse

AireysInletisanintimateseasidehamletontheGreatOceanRoad thatiscommittedtoit’snatural‘oceanmeetsbush’lifestyle.Itallows peopletoletouttheireverydayworries,andletinitsnourishingcalm.

DiscoverMore

DistancefromMelbourne: 1hr45min(1227km)

Festival&Events:

AireysInletMarket,SurfCoastTrek,AireysInlet-Torquay,AireysMusicFestival.

Eat:

SantaraRestaurant

StoryStarters

RuggedCoastalLandscapes

Places&FacesofAireysInlet

NaturalLandscapes&Wildlife

AdventureinAireys

HiddenGems

EagleRockMarineSanctuary SunnymeadBeach

ActiveAdventure

AireysInlettoFairhavenBeach (SurfCoastWalkSection)

CurrawongFallsCircut

DistilleryCreekNatureWalk

IronbarkGorge

MoggsCreekOceanView

CircuitWalkTedsRidgeTrack

SurfCoastWalk

CliffTopWalk

SantaraRestaurant AireysInlet

VillageInspiration

SplitPointLightHouse

AireysInlet

GreatMemorialArch

MoggsCreek

Fairhaven

EasternView

Surf&SaltWaterWellness

IndieSpa,AireysInlet

IndieSpa

SantaraRestaurant MemorialArch

Surfing,FairhavenBeach

ANGLESEA

Angleseaisastoryofoutdooradventure.Onlyanhourandahalffrom Melbourne,Angleseaisanadventurewaitingtohappen.Packupthe carandroundupthekidsfortheultimatefamilyholiday.Hitthetrails onamountainbikeorhireacanoeandpaddledowntheAnglesea River.DiscoverMore

DistancefromMelbourne: 1hr30min(1128km)

Festival&Events:

CadelEvansGreatOceanRoadRace,SurfCoastCentury

Eat:

TheCoastRestaurant,GreatOceanRoadChocolaterie

StoryStarters

RuggedCoastalLandscapes

Anglesea:Safe,active&funadventures

NaturalLandscapes&Wildlife

OutdoorAdventure

FamilyFun&togetherness

KangaroosatAngleseaGolfCourse

BigNature CuratedCulture

AngleseaRiver

AngleseaHeath

PointAddisMarineNationalPark

KangaroosattheAngleseaGolf Club

ActiveAdventure

WalkthroughIronBarkBasin (ASurfCoastWalkSection)

JumpzAnglesea

AngleseaGolfCourse

AngleseaBikePark

Kayaking&Paddleboarding

BundjilLookout

VillageInspiration

TheCoastRestaurant,Anglesea GreatOceanRoadChocolaterie GreatMemorialArch

MoggsCreek

Fairhaven

EasternView

Surf&SaltWaterWellness

LuxSpaandWellness

AngleseaMainBeach

PointRoadknight

AngleseaRiver

AngleseaBeach

TheCoastRestaurant

LORNE

Only2hoursfromMelbourne,Lorneisacharmingseasidevillage perchedalongthegloriousGreatOceanRoad.Witharichcultural heritagedatingbacktothe1900s,avisitLorneevokesthenostalgiaof thepast.JustonevisittoLorneisthebeginningofalifelongromance. DiscoverMore

DistancefromMelbourne: 2hr(141.2km)

Festival&Events:

Amy’sGranFondo,PiertoPub GreatOceanRunningFestival,LorneSculptureBiennale

Eat:

Totti’sLorne,LorneHotel,TheClam,Ipsos

StoryStarters

Wherebushmeetscoast

Mountaintosea

Naturalriches

NostalgicHolidays&FamilyFun

DeepTraditions

BigNature

LorneForeshore

WhaleWatchingatPointGrey LorneBeach

TeddysLookout

10Waterfallsnearby:ErskineFalls

Upper&LowerKalimnaFalls,Won WondahFallsHendersonFalls, PhantomFalls SheoakFalls, CumberlandFalls,SwallowCave, CoraLynnCascades

CuratedCulture

TottisLorne

LorneHotel

LorneTheatre

Surf&SaltWaterWellness

LorneMainBeach

ActiveAdventure

LorneForeshore

TeddysLookout

QueensParkLookoutLoop

StGeorgesRiverWalk

CherryTreeTrack

StonyCreekWalk

LornePier&SwingBridge

BridgeCircuit

LorneHeritageWalk

ScotchmansHillGo

VillageInspiration

DeansMarsh

PennyroyalValley

ErskineFalls

LornePier

LorneBeachCricket

Tottis,lorne(Credit:AshleyLudkin)

Surfing,LorneBeach

LORNEBRANDTOOLKIT

LORNEIMAGELIBRARY

OTWAYS

LakeElizabeth

CapeOtwayLightStation

KennettRiverBeach

OtwayEstate

ForrestMTBHire(ForrestMTBTrails)

ThoselookingforalittlemagicwillfallunderTheOtways’spell.Wander throughthelushforestsandfeeldwarfedbytheancientMountainAsh trees.Followthesoundsofthefallsandfindsolacebytherunning waters.Onceyouvisit,theromanceofTheOtwayswillhaveyoureturning timeandtimeagain.DiscoverMore

DistancefromMelbournetoCapeOtway 2hr58min(2099km)

Festival&Events:

RunForrest,BirregurraArtShow Amy’sGranFondo,OtwayOdyssey

Eat:

OtwayEstateandCellarDoor,CapeOtwayLightkeepersKitchen

StoryStarters

Ruggedcoastallandscapes

Experiencebignatureupclose

TheromanceoftheOtways

Naturallandscapes&wildlife

Outdooradventure&hikes

Offthebeatentrack

BigNature

GreatOtwayNationalPark

LakeElizabeth

Waterfalls:HopetounFalls,Erskine Falls,PhantomFalls,Beauchamp Falls,TheRedwoods,TripletFalls, StevensonsFalls MaitsRest. MelbaGully ColacBotanicGardens

TheRedwoods

VillageInspiration

WyeRiver BeechForest Birregurra Colac

DeansMarsh Forrest Gellibrand

KennettRiver

Johanna LaversHill

Separation Creek

Wongarra

ActiveAdventure

ForrestMTBnetwork

TreetopsAdventure,Yeodene OtwayFlyTreetopsAdventures

ForrestMTBHire

LakeElizabethWalk

GreatOceanWalk

4WDTracks

KennettRiverWildlifeWalk

CuratedCulture

OtwayEstateandCellarDoor

OtwayHarvestTrail

CapeOtwayLightStation

Surf&SaltWaterWellness

ForestBathing:MaitsRest,The Redwoods,PhantomFalls,Beauchamp Falls,TripletFallsJohannaBeach

LakeColac

PORTFAIRY

GriffithsIslandLightHouse

MoyneRiver,PortFairy

LocatedalongthemagnificentGreatOceanRoad,PortFairyisaquiet enclaveontheedgeofthedramaticSouthernOcean.Soakupthe historiccharmofthisbluestonefishingvillagepaintedalongthe picturesqueMoyneRiver.DiscoverMore

DistancefromMelbournetoPortFairy: 3hr32min(2811km)

Festival&Events:

PortFairyFolkFestival,KoroitIrishFestival

Eat:

TaeRakAquacultureCentre,PortFairyTasteTrail,IzzysRestaurant,Koroit.

StoryStarters

Aromanticsetting

Experiencefresh localproduce

Heritageandhistoricalsignificance

Boutiqueexperiences,oldworldcharm

Accessiblenaturalhabitats

BudjBimNationalPark

BigNature

BudjBimNationalPark

PortFairyBotanicGardens

TheCragsandDeenMaar (LadyJuliaPercy)Island

RalphIllidgeSanctuary

TowerHillWildlifeReserve

VillageInspiration

Macarthur

Mortlake

Koroit

Killarney

Yambuk

PORTFAIRYBRANDTOOLKIT

PORTFAIRYIMAGELIBRARY

PortFairyHeritageTrail

Warrnambool-PortFairyRailTrail

ActiveAdventure

GriffithsIsland

RiverFishing

SurfFishing

Boating

PortFairyGolfClub

CuratedCulture

BudjBimNationalPark

BudjBimCulturalLandscapeTourism

PortFairyTasteTrail

TaeRakAquacultureCentre

IzzysRestaurant,Koroit

Surf&SaltWaterWellness

EastBeach

PeaSoupBeach

KillarneyBeach

PORTLAND

OntheedgeoftheSouthernOcean,PortlandisVictoria’swildfrontier. Giantswellsandgiantfishattractadventurersallyearround,whilethe nearbyBudjBimNationalParkandPetrifiedForestofCapeBridgewater captivatetheimagination.Withanexhilaratingexperienceforevery explorer,Portlandisatrueopportunitytochooseyourownadventure.

DiscoverMore

DistancefromMelbournetoPortland: 4hr33min(351.5km)

Festival&Events:

CastertonKelpieMuster,HookedonPortland,WoodWine&RosesFestival

EatAt:

TaeRakAquacultureCentre

StoryStarters

Ruggedcoastallandscapes

Oceanwildlifeencounters

Outdooradventure&hikes

Uniqueexperiences

Indigenousheritage

BigNature

CapeBridgewater

PetrifiedForrest

BlowHoles

BridgewaterBay

TheSouthernOcean

DergholmStatePark

DiscoveryBayCoastalPark

ActiveAdventure

BudjBimCulturalLandscape

Tourism(UNESCOListed)

TaeRakAquacultureCentre

PortlandWhaleViewingPlatform

PortlandCableTrams

CapeNelsonLighthouse

WhaleWatching

GreatSouthWestWalk

TunaFishing

AustralianKelpieCentre

GlenelgRiver,Nelson

VillageInspiration

CapeBridgewater

Casterton

Dartmoor

Heywood

Narrawong

Nelson

Portland

CuratedCulture

TaeRakAquacultureCentre

Surf&SaltWaterWellness

BridgewaterBay

CapeBridgewater

PetrifiedForest&Blowholes

PortlandBayMarina PortlandCableTrams

PORTLANDBRANDTOOLKIT

TORQUAY

BellsBeach,Torquay

RACVTorquayResort,OneSpa

ThefirststopalongtheiconicGreatOceanRoad,Torquayiswhereitall begins.Just90minutesfromMelbourneand30minutesfromGeelong, Torquayisasaltwaterplaygroundonthedoorstepofthecity.Immerse yourselfinquintessentialAustraliansurfcultureinatownrenownedfor producinglegendsoftheocean.DiscoverMore

DistancefromMelbourne: 1hr45min(1013km)

Festival&Events:

SurfCoastTrek,AireysInlet-Torquay,RipCurlPro CadelEvansGreatOcean RoadRace,SurfCoastTrailSeries,SurfCoastArtsTrail

Eat:

NumberOneRestaurant,Shirley’sBar,GreatOceanRoadChocolaterie

StoryStarters

Asurfingmecca

Awellnessescape

Surfmeetscity

Naturallandscapes

Afavouritestop

TORQUAYBRANDTOOLKIT

TORQUAYIMAGELIBRARY

TheSandsTorquayGolfClub

SurfCoastWalk

BigNature CuratedCulture

BellsBeach

JanJucBeach

CosyCorner

TorquayBackBeach

FishermansBeach

PointAddisMarinePark

AddiscotBeach

TorquayFarmersMarket

NumberOneRestaurant,RACVTorquay

Shirley’sBar,TheSandsTorquay GreatOceanRoadChocolaterie Torquay

ActiveAdventure VillageInspiration

Surfing

WSLRipCurlPro

SurfCoastWalk

Fishing

TheSandsGolfCourse

RACV TorquayGolfCourse

Surf&SaltWaterWellness

RACVTorquayOneSpa

RACVTorquayOneLifestyle

TheSandsTorquayHealthClub

VOLCANICLAKES &PLAINS

LakeBullenMerri,Camperdown

VolcanicLakesandPlainsofferstheintriguingbeautyofuntouched ancientvolcaniclakesandlandscapessetaroundwelcoming authenticruraltownships,invitingallwhovisitthefreedomtounplug, exploreandleavepeacefullyrejuvenated,withtheircuriosity refreshed.DiscoverMore

DistancefromMelbournetoCamperdown: 3hr9min(196.1km)

Festival&Events:

NooratShow,CamperdownShow,TerangShow,SungoldMilkTerangCup, RobertBurnsCelticFestival,

Eat:

TaeRakAquacultureCentre,IzzysRestaurant

StoryStarters

Outdooractivityandexploration

Craterlakes,volcaniclandscape

Places&FacesofApolloBay

NaturalLandscapes&Wildlife

Beaches&Fishing

BigNature

BudjBimCulturalLandscape

Tourism(UNESCOListed)

TowerHillWildlifeReserve

Peaks:MountElephant,Mount Noorat,TowerHillWildlifeReserve

MtLeura,MtSugarloaf

Lakes:LakeBullenMerri,Lake Bookar,LakePurrumbete,Lake Corrangamite,CobdenLake,Lake Elingamite,DeepLake,Lake Tooliorook,SimpsonLake,Tea TreeLake

CuratedCulture

TaeRakAquacultureCentre IzzysRestaurant,Koroit

ActiveAdventure

BudjBimCulturalLandscape Tourism(UNESCOListed)

Golfing:Mortlake,Camperdown Terang,Cobden Lismore,East Framlingham,Skipton,Colac,Beeac

PeakorLakesWalks

Fishing:Lakes&Rivers

OlivineFossicking

Camperdown-TimboonRailTrail

VillageInspiration

Camperdown

Mortlake

Terang

Cobden

Noorat

Derrinallum

Darlington

Lismore

Skipton

Simpson

Koroit

Macarthur

OlivineFossicking,Mortlake

WARRNAMBOOL

PavilionCafe&Bar

ThelargesttownalongtheGreatOceanRoad,Warrnamboolisa thrivingcoastalcityperchedonthespectacularamphitheatreofthe SouthernOcean.Hereyouhavefrontrowseatstonature’smost amazingshow.Watchwhalesnursingfromlandintheonlyplacein theworldthisispossible.DiscoverMore

DistancefromMelbournetoWarrnambool:

3hr32min(2566km)

Festival&Events:

MayRacingCarnival,SummerCarnival,Melbourne-Warrnambool CyclingClassic, GrandAnnualSprintcarClassic,SolsticeSearchParty,FlagstaffHillEvents

Eat:

TheCallyHotel,PavilionCafe&Bar,LadyBayRestaurant,TidesCafe&Bar,FreshMarket

StoryStarters

RuggedCoastalLandscapes

Winterwhalewatching

Warrnambool,aplaceofdiscovery

Beaches&fishing

Familyexploration&adventure

WinterRetreat

FlagstaffHillMaritimeVillage

BigNature

SouthernRightWhaleNursery

MiddleIslandMaremmaProject

TowerHillWildlifeReserve

ActiveAdventure

ThunderPointWalk

HopkinsFalls

ShellyBeachWalk

Surfing

Fishing

BMXTrack

PointRitchie(Moyjil)BeachWalk

ForeshorePromenadeWalk

LakePertobeAdventure

Playground

Surf&SaltWaterWellness

DeepBlueHotSprings

Breakwater&StingrayBay

LadyBay

LogansBeach

CuratedCulture

TheCallyHotel

PavilionCafe&Bar

FlagstaffHillMaritimeVillage

WarrnamboolArtGallery

LightHouseTheatre

LadyBayRestaurant

TidesCafe&Bar

TowerHill,Koroit

BudjBimCulturalLandscape

Tourism

TaeRakAquacultureCentre

Izzy’sRestaurant,Koroit

MiddleIslandMaremmaProject

AerialofWarrnambool

DeepBlueHotSprings

TheCallyHotel

SUMMER

SummerintheGreatOceanRoadRegionistimeforfamilyfunandlaughter. Whetherhittingthebeach,visitingoneofthesignatureattractionsortaste testingthelocalbrews,there'sahiveofactivityintheregionasthesun warmsthelandscape.

BudjBimCulturalLandscapeTourism|Operatesyearround

FirstNation’sowned,andUNESCWorldHeritagelisted,theyprovideguidedtoursofthe landscapes’variouscomponents,wherevisitorscanengagewithBudjBim’s fascinatinghistory–fromthecreationofthelandscapetopresenttimes.SeeMore

FlagstaffHillMaritimeVillage,NightShow,Warrnambool|Operatesyearround

Immerseyourselfinthestoriesofourvolcanicplains thewhalingindustryand thefamousLochArdshipwreck,orexplorethedelightsofthemaritimevillage SeeMore

CapeOtwayLighthouse|Operatesyearround

ExperiencetheLighthouseBalconyviews andheartheamazinghistoryoftragic shipwrecksonthisruggedcoastline.SeeMore

PiertoPub,Lorne|Event

ThePiertoPubisanannualopenwaterswimeventheldinLorne,Victoria, Australia Itisoneofthelargestoceanswimsintheworld

HookedonPortlandFestival|Event

TheeventcelebratesPortlandasacoastalcentreandathrivingfishingand tourismhotspot StretchingalongthePortlandforeshorethefreeeventhas entertainment,activitiesandexperiencesforthewholefamily

WildlifeWonders,ApolloBay|Operatesyearround

Spotakoalaonaguidednaturewalkinourwildlifesanctuarywithyourvisit directlysupportingtheenvironmentalconservationoftheuniqueOtways environment SeeMore

ApolloBaySurf&Kayak|Operateslimitedseason,September-April Surflessons(beginnertointermediate),fullyguidedkayakingtourstothe AustralianFurSealColonywithintheamazingMarengoMarineSanctuary. SeeMore

TreetopsAdventure,Yeodene|Operatesyearround

Soarthroughthetreeswith8treeropescourses,over80aerialchallenges and24ZiplinesthroughthemessmatetreesoftheOtwayForest SeeMore

Theseareourfavourtetimestovisitonlywithmanybusinessesoperatingoutsideoftheseasontheyare listedinWhilewehaveincludedoperatingperiods,thesemaybesubjecttochangeWerecommend checkingdirectlywiththebusnessesMorenformationontheaboveeventscanbefoundinthe“Whats On”sectiononvisitgreatoceanroagorgauclosertotheevent

BudjBimCulturalLandscapeTourism

WildlifeWonders

CapeOtwayLightStation

PiertoPub

ApolloBaySurf&Kayak

FlagstaffHillMaritimeVillage

AUTUMN

Autumnisaspecialtimeintheregionwithafullcalendarofeventsandthe daysgettingshorter-makingittheperfectseasontoindulgeinsomeofthe region'sfoodandwineexperiences.Thericharrayofregionalproducemeans visitorsarespoiltforchoicewhenitcomestouniqueandindulgentdining options.

BellsBeachRipCurlPro|Event

BellsBeachhoststheInternationalprofessionalsurfingcommunityfortheRipCurl Proevent.SeeMore

PortFairyFolkFestival|Event

PortFairyFolkFestivalhasbecomeoneofAustralia’slargestandmostlovedfestivals Featuringamultivenuemainarena freeentertainmentwithinthetownship greatfood, familyfriendlyentertainment andmuchmuchmore SeeMore

WarrnamboolMayRacingCarnival|Event

EnjoyallcountryracinghastoofferatoneofVictoriaspremierracetrackslocatedinthe heartlandofVictoria’sThoroughbredCountryinanintimatesetting,withsweepingviews ofthecourse

AireysInletMusicFestival|Event

AireysInletMusicFestivalshowcasesthebestcontemporarymusicfromtheSurfCoast regionandGreaterMelbournewithafewinterstateguests.

CrayFest,PortCampbell|Event

TheannualPortCampbellCrayfestfestivalwhereeveryoneisinvitedtobepartofa grassrootsfestivalthatshowcasesthelocalareasexceptionalfoodandbeverages, artists,musiciansandthebeautifulnaturalenvironment

ForrestMTBTrailNetwork+ForrestMTBHire|Operatesyearround

BasedamongsttheGreatOtwayNationalParktheForrestMTBTrailsofferssomeofthe mostdiverse accessibleandfuntrailsinAustralia Builttodeliveryearroundriding With 70kmofsingletrackandnewflowtrailsweavingthrougheverythingfromtalleucalypts, andnativebush SeeMore

GreatOceanRoadRunningFestival|Event

Australia’smoststunningrunningevent theGreatOceanRoadRunningFestivalreturnsto LorneandApolloBay Withninedistancesfrom1.5kmto60km includingmarathons,trail runsandwalks,thetwo-dayfestivalhassomethingforeveryone

RegionalFood&WineExperiences|Seebusinessesforoperatinghours

NumberOneRestaurant,TheCoast SantaraRestaurant ApolloBayDistillery GreatOcean Brewhouse LightkeepersKitchen,TheCallyHotel TaRakAquacultureCentreCafe,Tides Cafe&Bar, PavilionCafe&Bar SeeMore

ForrestMTBTrailNetwork

CrayFest,PortCampbell

WINTER

Winteristheultimatetimetovisittheregion.It'smuchquieter,butthescenery comesalivewiththelushgreenlandscapebringtolifewaterfalls,andtheshort daysmakingithardertomissthemagicalsunrisesandsunsets!BetweenMay andSeptemberWhalesmigratealongthecoastoryoucanchoosetostayin whenit'stoocoldandindulgeinoneofthemanyspasorevenhealingmineral hotsprings.

12ApostlesHelicopters(evenspotawhalefromthesky)|Operatesyearround

ExperienceabreathtakingflightoverthemostbeautifulsceneryinAustralia Perhapsa journeyoverthe12Apostles aflighttotheBayofIslandsviaLondonBridge,ortake inthebeautyoftheentireShipwreckCoastallthewaytotheCapeOtwayLighthouse SeeMore

DeepBlueHotSprings|Openyearround

ExperiencethethrillofgeothermalbathinginacuratedsanctuaryofRockPools Sensory CavesandCleansingWaterfalls SeeMore

SpaRetreats|Seeindividualbusinessesforoperatinghours LuxSpa,RACVOneSpa,IndieSpa DeepBlueBathHouse,SeeMore

TheOtwaysWalks&Waterfalls|Openallyearround

Withitsdiverseterrainandcoastalmargin theentireGreatOceanRoadregionisanatural for stunningwalksandwaterfalls. SeeMore

LogansBeach(WhaleViewing)|May-September

Almosteveryyear,femaleSouthernRightwhalesreturntothewatersofWarrnambool’s LogansBeachtocalve SeeMore

TunaFishing|May-July

WhynottryyourhandatfishingandbookaCharteroutofPortlandandreelina100kg BluefinTuna,gummysharkandqualitygamefishstraightfromtheContinentalShelfPortlandisliterallyananglersparadise SeeMore

PortFairyWinterWeekends|Event

AnannualwinterfestivalthattoaststhetownofPortFairyandthelocalsthatlivehereyear round.

AustralianNationalKelpieMuster,Casterton|Event

Boastinganarrayoffreeactivitiesandentertainmentforallages TheKelpieMuster,runby theCastertonKelpieAssociationandhometothebirthplaceoftheKelpie includesthe family-friendlyKelpieFestivalonSaturdayandshowcasestheAustralianPremierWorking DogAuctiononSunday SeeMore

SolsticeSearchParty,Warrnambool|Event

Celebratethelongestnightoftheyearbyembracingthewintersolsticeandventuringinto theWarrnamboolBotanicGardenstoseewhatexcitingadventuresawaitafterdark

SPRING

Asthesunbringswildflowersanda'spring'inthestepsofthelocalsand visitorstotheregion,thisisthebesttimetostretchthelegswithdayhikesand pulloutthecampinggeartore-immerseyourselfinnature.It'salsothebest timeonthegreensforthosepartialtoaroundofgolfwithcoursesallaround theregion.

RACVTorquayGolfCourse|Operatesyearround

OverlookingthepicturesqueTorquayandJanJucbeaches,thePar71golfcourseatThe TorquayGolfClubfeatureswide-openfairways,undulatinggreens fescueroughs,wetlands andoceanviews SeeMore

TheSandsTorquayGolfCourse|Openyearround

TheSandsTorquayisaunique18-holelinksstylegolfcourse cleverlydesignedaroundthe sanddunesofitsSurfCoastsetting DesignedbyAustraliangolfinglegendStuartAppleby, thiscourseisanenjoyablechallengeforbothgolferswithalowhandicapandweekend golfers SeeMore

CoastalCamping|Seeindividualbusinessesforoperatinghours

LorneForeshoreCaravanPark,AngleseaFamilyCaravanPark KennettRiverFamilyCaravan Park,WyeRiverBeachfrontCampground MarengoFamilyCaravanPark,Big4ApolloBay PiscesHolidayPark GardensPortFairy,KillarneyBeachCaravanPark,YambukLakeCaravan Park,TorquayForeshoreCaravanPark.SeeMore

Walks&Hikes|May-September

12ApostlesLodgeWalk,GreatOceanWalk SurfCoastWalk GreatSouthWestWalk-aswell astheseGreatOceanRoad’siconicwalks,therearethetownwalksineachdestination walksthatwillallowyoutodiscoverRailTrails Museums,HistoricalandHeritageListed Buildingsandmore.SeeMore

Farmgate&FreshProduce

OtwayHarvestTrail.&GrazeTheDay

Festivals&Events

UpwellingFestivalPortland AmysGranFondo,LochHartFestival WSLLongboard championshipsTorquay SeeMore

YambukLakeCaravanPark

PortFairyHeritageWalk

TheSandsGolfCourse

WyeRiverBeachfrontCampground

GreatOceanWalk

RACVTorquayGolfCourse

LUXURYSTAYS

Afterbigdaysoutexploringtheregion,there'snothing betterthansplurgingalittletostayincomfort.Here'sour topluxuryaccommodationoptions.

PortStays,PortCampbell

ChocolateGannets ApolloBay

ELUX&GreatOceanRoadHolidays

RACVTorquayResort

Anchors,PortCampbell

TheSands Torquay

12ApostlesLodgeWalk

TheView,ELUX

PORTSTAYS

PortCottage,aniconicseasidecottage setintheheartofthecoastalvillageof PortCampbell,isperfectlylocatedfor exploringeverythingthe12Apostles coastlineandhinterlandoffers-from theincrediblenaturalbeautyofthe ragingseasandfloraandfaunatothe walkingpathsandartisanproducers dottedalongtheGreatOceanRoad

Location: 10CairnsStreet, PortCampbell,Victoria,3269

ContactDetails:

Instagram:@portstays

Facebook:PortStays

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CHOCOLATEGANNETS

ChocolateGannetsoffersluxury accommodationontheGreatOceanRoad NestledontheshoresofApolloBay,the secludedvillasarefamousfortheir meditativeseaviews,effortlessluxury,spa tubsandenviablebeachfrontposition The ultimatehoneymoonorromanticescapefor couplescelebratinganniversariesand engagementsorapeacefulnatureretreatfor families.

Location: 6180GreatOceanRoad, ApolloBay,VIC,3233

ContactDetails:

Instagram:@chocolategannets

Facebook:chocolategannets

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RACVTORQUAYRESORT

PerchedwithinthebackdropoftheTorquayandJanJucbeaches RACVTorquay Resortissetonanexpansivegolfcoursewithspectacularoceanviewsanddirect beachaccess Offeringsomethingforalltastes,RACVTorquayResortfeaturesarange offacilitiesincludingafamilyfriendlyrestaurantandbar dayspa,indoorpool, children’splayground conferenceandmeetingfacilities,andthepictureperfect locationforaweddingceremonyandreception

Location:1GreatOceanRoad,Torquay,VIC3228

ContactDetails:

Instagram:@RACVTorquayResort

Facebook:RACVTorquayResort

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ELUXACCOMMODATION

Nurturingbothluxuriousholidayhomesanddiscerningguests,ELUXaccommodation isyourLuxuryAccommodationGreatOceanRoadconcierge.

ELUXextendstheentireGreatOceanRoadandoffersapointofdifferenceinbothour luxuryhomesandservices ELUXoffersexperiences youmakethelastingmemories

Location:VariouslocationsthroughoutGreatOceanRoadregion

ContactDetails:

Instagram:@eluxaccommodation

Facebook:eluxaccommodation

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12APOSTLES LODGEWALK

THESANDS

TORQUAY

Truesheltergivesprotectionandrefuge,issimple, sustainable clean,andcomfortable AusWalkingCo groupshaveexclusiveuseofourTwelveApostles Lodgeyourforesthomejustthreehoursfrom Melbourne.

What’smore thelodgeisexclusivelyyours Theonly waytostayistojoinoneoftheAustralianWalking Companywalks

Location:2549CobdenPortCampbellRd,PortCampbell

ContactDetails:

Instagram:@auswalkingco_

Facebook:AustralianWalkingCompany

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ANCHORS PORTCAMPBELL

Justanhour’sdrivefromMelbourne TheSandsTorquay Resortisacontemporary,premiumresortdestinationnestled betweenthebeachandthefairwaysofachampionshipgolf course

Ahostoffacilitiesandactivitiesareprovidedon-site Enjoy thestunninglocationwithbeachaccess,playaroundofgolf, practiceonthedrivingrange orrelaxwithadrinkintheonsite restaurantandbar

Location:2SandsBoulevard TorquayVIC 3228

ContactDetails:

Instagram:@thesandstorquay

Facebook:thesandsattorquay

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BoastingSouthernOceanvistas offeringguestsserenity inthetranquilenvironmentoftheruralsurrounds WatchWedge-TailedEaglessoaringabove wrensplay innativefloraorapassingshipfromyourspawith unhinderedviews.

AnchorsPortCampbellprideistokeepan“asnew” propertyatalltimes Believingthattheaccommodation youexpect shouldbetheaccommodationyougetand continuallystrivetoprovidealuxurytravelexperience

Location:2549CobdenPortCampbellRd PortCampbell

ContactDetails:

Instagram:@anchorsportcampbell.com.au

Facebook:AnchorsPortCampbell

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Visitorsaredrawntotheregiontobeinnatureandcamping isthebestwaytoreallyimmerseinthebeautifullandscape forthosewhostay.Hereareoptionsthroughouttheregion forthebestcampingandholidayparkstostayat.

GreatOceanRoadParks:

TorquayForeshoreCaravanPark,AngleseaFamilyCaravanPark,LorneForeshore CaravanPark,WyeRiverBeachfrontCampground,KennettRiverfamilyCaravanPark, SkenesCreekForeshoreCaravanPark,ApolloBayRecreationReserve,MarengoFamily HolidayPark)

Big4ApolloBayPiscesHolidayPark

SurfsideHolidayPark,Warrnambool

Koroit-TowerHillCaravanPark,Koroit

MOYNECARAVAN

Discoverthebeautyoftheregion From therollinggreenpasturesinthenorthto thestunningcoastlinebeatenbywaves forthousandsofyears,unwindinoneof therelaxingcaravanparksandenjoythe beautyofPortFairyandthesurrounding region

Parksinclude:

GardensCaravanPark

SouthcombeCaravanPark&Cabins

YambukLakeCaravanPark

KillarneyCaravanPark

Koroit-TowerHillCaravanPark

MortlakeCaravanPark

ContactDetails:

Seeindividualparkwebsitesbelowforfurther contact&socialmediadetails

Findoutmore

GREATOCEANROADPARKS

Situatedadjacenttosomeofthemost spectacularbeachesandreservesonthe coast,ourcaravanparksofferarangeof accommodationoptionsforfamilies friends andcouples

ParksInclude: TorquayForeshoreCaravanPark

AngleseaFamilyCaravanPark

LorneForeshoreCaravanPark

WyeRiverBeachfrontCampground

KennettRiverFamilyCaravanPark

SkenesCreekForeshoreCaravanPark

ApolloBayRecreationReserve

MarengoFamilyCaravanPark

ContactDetails:

Seeindividualparkwebsitesbelowfor furthercontact&socialmediadetails

Findoutmore

SURFSIDEHOLIDAYPARK

LocatedoppositeWarrnamboolBeach SurfsideHolidayParksWarrnamboolisideally positionedtoenjoythesurfandsand Allself-containedaccommodationfeaturesa fullyequippedkitchen

SurfsideHolidayParkisatenminutewalkfromtheheartofWarrnamboolandafive minutedrivefromWarrnamboolGolfClub

Location: 120PertobeRoad,Warrnambool

ContactDetails:

Instagram:@surfside_warrnambool

Facebook:surfsideholidayparkwarrnambool

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BIG4ApolloBayPiscesHolidayParkfrontsontoApolloBay’smainbeachalong theGreatOceanRoad Theparkfeaturesarangeofmodernaccommodation options,glampingandcaravan/campingsites

WithstunningviewsoutovertheoceanandApolloBayharbourarea youcan relaxandenjoythesightsandsoundsofthisamazingnaturalsetting

Location: 311GreatOceanRd,ApolloBay

ContactDetails:

Instagram:@big4apollobaypiscesholidaypark

Facebook:BIG4ApolloBayPisces

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HEROSTAYS

Nomatterwhereyouarebasingyourselfintheregion, there'suniqueaccommodationoptionsthatwillenhance yourstay-whetherit'sauniquelocation,retrofit-outor extraordinaryviews,hereareourrecommendationforto coolestplacestostay.

DeepBlueHotelandHotSprings

LadyBayResort

SunnymeadHotel

GreatOceanRoadResort

ForrestGuestHouse

GreatOceanRoadHolidays

SunnymeadHotel,Airey’sinlet

GREATOCEANROADHOLIDAYS

GreatOceanRoadHolidaysprofessionallymanageover800+holidayhome accommodationrentals.Withanimpressiveportfolioofluxuryaccommodationforthose specialoccasions rightdowntobudgetaccommodationforyourfamilybeach getaways GreatOceanRoadHolidayshaveavacationpropertytosuitanyneedor budget.

TheyextendthelengthoftheGreatOceanRoadfromholidayhomesinTorquay,tolaidbackbeachshacksinAnglesea,sprawlingluxuryfamilyhomesinAireysInletto cosmopolitanapartmentsinLorneandwarmfireplacesinWyeRivertosalty,sundrenchedbalconiesinApolloBay.

MakethemostoftheGreatOceanRoad Withbeautifulbeaches nationalparks,wildlife, vibranttownships,localeventsandrestaurants,anytimeofyearisagoodtimetovisit theGreatOceanRoad

Location:105GreatOceanRoad,Anglesea,VIC,3230

ContactDetails:

Instagram:@greatoceanroadholidays

Facebook:gorholidays

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GREATOCEANROADRESORT

Only90minutesdrivefromMelbourne,this45-starboutiquepropertylocatedinthe heartofAnglesea GreatOceanroadResorthasmodernstudioandspasuites one andtwobedroomapartments,andwaterfrontapartments Onsitefacilitiesinclude localproducerestaurant,TheCoast,andluxuriousdayspa LuxSpa&Wellness Facilitiesalsoincludeanindoorheatedswimmingpoolandspa,gymnasium floodlit tenniscourt,conferencefacilities,freeWi-Fi,juicebar,outdoortrampolineparkand barbecueareawithfirepitandsunkenlounge

Location:105GreatOceanRoad,Anglesea,VIC,3230

ContactDetails:

Instagram:@greatoceanroadresort

Facebook:greatoceanroadresort

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SUNNYMEADHOTEL

Designedforfun this45starboutiquepropertyhashadaretro-inspiredrevival Thesuiteshavebeenplayfullystyledandcontainallofthemodernessentialsyou need includingaSmarttelevision curatedlocalminibarandluxurylocalbathroom products Facilitiesincludeanoutdoormagnesiumpoolandpoolbar,firepit, modernfusionrestaurant plusadayspaandbathhouse.

Location:64GreatOceanRoad,AireysInlet VIC,3231

ContactDetails:

Instagram:@sunnymeadhotel

Facebook:sunnymeadhotel

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DEEPBLUEHOTEL

TheDeepBlueprovidestheperfectsettingtoenjoy acomfortablenight’sstayortoimmerseyourselfin theaward-winningHotSpringsSanctuary Eachroomoffersadditionalcomfortsforthe moderndaytravellerwithin-roommoviesand entertainment

Location: WormBayRoad,Warrnambool,VIC,3280

ContactDetails:

Instagram:@deepbluehotelhotsprings

Facebook:deepbluehotel

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LADYBAYRESORT

FORRESTGUESTHOUSE

LadyBayResortoffersacollectionof65fullyselfcontainedapartmentsinone,twoandthree bedroomcapacitiesand13luxurystudiorooms The iconicbluecoastalvenueoffersguestsavibrant on-siterestaurantthatcatersforlunchanddinner Monday–Saturday Facilitiesalsoincludea gymnasium,gamesroom seasonallyheatedpool, andadayspa

Location: 2PertobeRoad,Warrnambool,VIC,3280

ContactDetails:

Instagram:@ladybayresort

Facebook:ladybayresort

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Linedwithlongverandahs,ramblinggardensand boutiquedecor ForrestGuesthouseisallaboutgetting awaytothecountry You’llfindfreshbushair,walksand waterfallstocomplementthemountainbiketrails,and bountifulproduceoftheOtways.ForrestGuesthousehas fourself-containedguestsuites ForrestMTBHireand ExploreMTBalsooperatefromtheproperty.

Location: 16GrantStreet,Forrest,VIC 3236

ContactDetails:

Instagram:@forrestguesthouse

Facebook:Forrestguesthouse

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TotalVisitation *yearendJune2023

TARGETAUDIENCES

87%ofdomesticvisitorstotheGreatOceanRoadregionareVictorians.While themajorityofvisitorsoriginatefromGreaterMelbourne,therehasbeenashift inrecentyearswiththepopulationgrowthinGeelongandMelbourne’sWest, whichhasincreasedthevolumeofvisitorstotheregionfromtheseareas.

TotalvisitationtotheGreatOceanRoadregionintheyearendingJune2023 wasaround6.2million.Morethanhalfofthosewhovisitedinthisperiodwere day-trippers,highlightingtheneedtoincreaselengthofstayandgrowthe averagespend.VisitornumbersaremuchhigherintheEasternendofour region,closertoMelbourne,wheremoredaytripsoccur.

Ourmarketingstrategytargetsvisitorswhoarelikelytostaylongerandspend more,andtheexperiencesweshowcase,providereasonstostaylongerand exploremoreoftheregion.

CUSTOMERPROFILES

DifferingfromourTargetAudiences,ourcustomerprofilesfortheregionare availabletoprovideadeeperunderstandingofthetypesofpeoplecoming totheGreatOceanRoadregion.Weutilisethesetoassistintargetedactivity andtoselectthetypeofmediaandcontentpartnersweworkwith.

DOWNLOADCUSTOMERPROFILES

OURCAMPAIGNS

OverrecentyearsGreatOceanRoadRegionalTourismhaveproduceda numberoftacticalcampaignstopromotetheregion,alongwithco-operative campaignsfordestinations.

GreatopiaWinterRemixed(Greatopia20)

In2022GreatOceanRoadRegionalTourismwenttomarketwithanewcampaignwith theaimtoshowcasetheregionsdiversitytoourcorecustomers,stronglyemphasising overnightstaysandremindpeopleofourspectacularheroexperiencespostthe pandemic.Thecreativestrategyaimedtoboastarguablythegreatestnature,food, wineandadventureonoffer,theGreatOceanRoadRegiontrulyisutopia.‘Greatopia’

TargetAudience: MelbourneandRegionalVictorianbasedLifestyleLeaders.Usingour GreatOceanRoadCustomerProfilestocaptureslowpurposefulvisitors.

AllCampaigns

TasteGreatOceanRoad(Current)

DriveVictoria(Current)

VolcanicLakes&Plains-DowntoEarthDrive

GrEATOceanRoadTripseries

TreasureTheLandWeLove

Wakeupto/TheGreatSleepover-IAMwherestoriesunfold

52GreatWeekends

GreatCall

PARTNERS

GreatOceanRoadRegionalTourismcollaborateswithvariouspartners, includinglocalgovernmentorganisations,visitorcentrenetworks,Visit Victoria,andTourismAustralia,toamplifypromotioneffortsfortheregion.

Weengageallofourpartnersonmarketingcampaigns,internationaltrade, tradeevents,andfamiliarisationvisits.Throughthesepartnerships,Great OceanRoadRegionalTourismaimstoincreasevisitationandcontributeto theregionstourismeconomy.

CONTACT

JadeBourke,MarketingCoordinator jade@gort.com.au

CONNECTWITHUS:

Facebook:visitgreatoceanroad

Instagram:@visitgreatoceanroad

TikTok:@visitgreatoceanroad

YouTube:visitgreatoceanroad

Hashtags:#visitgreatoceanroad#greatoceanroad #visitvictoria#visitmelbourne#everybitdifferent#australia

Teddy’sLookout,Lorne

www.visitgreatoceanroad.org.au