2019
SEPT/OCT
Chatter the Chamber
THE MEMBER NEWS & INFORMATION RESOURCE
PROVIDING ADVOCACY, RESOURCES AND OPPORTUNITIES
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Fixed Rate No Annual Fee Visa Credit Cards!
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2019
july/august
2019
CHAMBER CHATTER
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ChamberADVOCACY
State-Mandated Retirement Plans are Coming gram allows you to make the best decision for your business. Marjorie Wentz, AIF® and Justin Wentz are Retirement Plan Advisors at Trinity Wealth Management. They help business owners and their employees achieve their financial goals through Retirement Plan advice. 610-296-2020 |www.trinity-wealth.com. Trinity Wealth Management, LLC (“TWM”) is a Registered Investment A recent trend in state laws could soon impact your business. There are currently eight states mandating retirement plans for working residents: California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, Oregon, and Washington. These states require automatic enrollment in a state-run IRA plan when workers are not offered a company-sponsored retirement plan. What could this mean for you and your employees if Pennsylvania follows this trend? First, it requires some work for the company. Typically, if a company has five or more employees, they must participate in the program. The company is
required to set up automatic deductions from participants’ paychecks to fund the state’s retirement account. If the employer fails to do so, there is a warning issued, evolving to penalties that must be paid to the state. Additionally, companies may miss out on tax benefits that can be realized when offering a retirement plan through the business. Although it is important to encourage retirement savings, these state-run plans often have high expenses and limited flexibility. One of the state plans has only five investment options and participants are restricted in the number of times they can make changes to their account. Pennsylvania State
legislators have started the conversation addressing retirement security in PA. According to the PAHouse. com website, a staggering 44 percent of working Pennsylvanians – over two-million workers – lack access to any retirement plan. Pennsylvania House Democrats have proposed the Keystone Retirement Security Program to address this concern. Many small businesses don’t offer a retirement plan because they believe plans are too complicated and expensive. However, there are quite a few affordable options and local advisors can help companies navigate the regulations to simplify the process. Getting ahead of a state-mandated pro-
Adviser. This article is solely for informational purposes. Advisory services are only offered to clients or prospective clients where TWM and its representatives are properly licensed or exempt from licensure. Investing involves risk and possible loss of principal capital. No advice may be rendered by TWM unless a client service agreement is in place.
CHAMBER STAFF Mark Yoder, President & CEO Dave Fairman, Director of Membership Dani Anderson, Marketing & Communications Specialist
CHAMBER BOARD OF DIRECTORS Mark Sammarone, Chairman
Matt Shea
Lauren Blake
Mark Thompson
Arthur Hall Insurance
Miles Financial Management, Inc.
Eric Fort
West Chester University
Marc Ernest, Immed. Past Chair Franklin Mint Federal Credit Union
Lamb McErlane PC – Attorneys at Law
West Chester Dental Arts
Patti Campbell
Matt Holliday
Kevin Rothwell
Randy Christy
Tim Jefferis
Leigh Timberman
Christy Enoches Cosgrove
Michael G. Louis
Marjorie Wentz
Jack Enright
Arlene McGranaghan
Rebecca Worthington
Jackie Felicetti
Sara Missett
YMCA of Greater Brandywine Valley DNB First
La Difference Salon & Day Spa
Fred Beans Ford Lincoln of West Chester Chester County Hospital
Chester County Prothonotary’s Office WSFS Bank
MacElree Harvey, Ltd.
Daily Local News/Ad Taxi
Rothwell Document Solutions Infiniti of West Chester
Trinity Wealth Management, LLC Benchmark Federal Credit Union
West Chester Area School District
Greater West Chester Chamber of Commerce, 137 North High Street, West Chester, PA 19380 610.696.4046 | info@gwcc.org | GreaterWestChester.com
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july/august
2019
West Chester Celebrates 15th Anniversary of the Benchmark Twilight Cycling Classic
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The Benchmark Twilight Cycling Classic, sponsored by Benchmark Federal Credit Union, celebrated its 15th anniversary on Saturday, August 10th in the streets of downtown West Chester. This year the cycling classic was the final race in the official USA CRITS racing series, hailing thousands of spectators from all across Chester County and beyond. For some, the beautiful, sunny, 80-degree day began at 8 AM with the Rothman Institute Amateur Trials, where cyclists raced to qualify for the amateur men’s criterium to be held later in the day. For most, the fun began at 3 PM with the MacElree Harvey Kids’ Zone, featuring the Flyers Community Caravan which included an inflatable hockey rink, giant Gritty,
Flyers Alumni and more. While both the MacElree Harvey Kids’ Zone and the Chester County Hospital Community Festival, which showcased goods and services provided by local businesses, continued all day long, the racing began at 3:30 PM with the West Chester Dental Arts Kids’ Race. Following the kids’ race was the Tolsdorf Trike Challenge, where pre-registered teams of five competed in a round-robin, double-elimination tournament on oversized tricycles. This year, Brandywine Valley Heating & AC defended their title and once again took home the Golden Trike, a large trophy made especially for the event, where their team name will be engraved for a second time. After the trike race came the Rothman Institute Amateur Men’s Criterium, including several cyclists who participated in the morning trials. Matt Stordy of Duxbury, Massachusetts took the gold, while Mark Light and Edwin Morel placed second and third, respectively. Then came the Wilmington University Pro Women’s Criterium, with familiar faces like Laura Van Gilder, 54, who has been racing this particular criterium since 2012. In first place came Samantha Schneider of West Allis, Wisconsin, with Harriet Owen taking second and Beck Wiasak clinching third place.
Rounding out the night, the Iron Hill Pro Men’s Criterium began around 8 PM. As the sun set on the riders, Frank Travieso of Athens, Georgia took the gold, with Alex Mclaughlin finishing second and Ismael Collado Acosta coming in third. Based on team scores, Butcherbox Cycling beat out CLIF Bar Racing by one-tenth of a second to take the gold for the men’s teams, while Colavita/Bialetti Pro Cycling, Hagen’s Berman Supermint and DNA Pro Cycling Team took home the gold, silver, and bronze, respectively, for the women’s teams. “This year’s Benchmark Twilight Cycling Classic was a huge success,” said Mark Yoder, President and CEO of the Greater West Chester Chamber of Commerce, the event’s organizer. “We were blessed with a beautiful day for racing, and we can’t thank our volunteers and our sponsors enough for all the hard work they did to make the day so much fun. We know how important this event is for the community, and it’s thanks to them that we can pull it off every year.” For more information about the event and race results, go to www.GreaterWestChester.com.
july/august
2019
CHAMBER CHATTER
Greater West Chester Chamber of Commerce and West Chester University Launch Marketing Strategy Pilot Program
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level university marketing class work on their marketing challenges, and at the end of it all, they have a strategic plan that they can implement today, tomorrow, next year – all for free with the help of our local university.” While the local businesses are provided with a free marketing plan, the students are given the chance to put their marketing skills to the test. Rather than the typical internship experience that requires students to be present for approximately 20 hours a week, students within the program have the freedom to work on their marketing plans on their own time before bringing their insights back to a collaborative, professordriven setting. Unlike some marketing classes with similar initiatives, these students are given not only real-life experience to pad their resumes when it comes time for graduation, but a chance to see their work come to life within the community. “We at the Chamber want to be a resource for our members, so the goal for us is to constantly collaborate with our community,” continued President Yoder. “By doing so we are not only advocating for our members, but for our community – including both its businesses and its students.” To learn more about the Cooperative Client/Student Team Program, go to www. GreaterWestChester.com.
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This past August, the Greater West Chester Chamber of Commerce announced it teamed up with the West Chester University College of Business and Public Management to launch a marketing strategy pilot program to benefit both students and local businesses. The program, named the Cooperative Client/Student Team Program, is designed to provide students and local business owners the opportunity to collaborate in a projectbased marketing strategy class held at West Chester University. Four GWCC members were selected to participate in the program as students from the university work to develop marketing strategies for their assigned business. At the end of the semester, upon completion of the project, each student team will meet with their client and present their findings with a formal presentation and written recommendations based on market research, competitive analysis and market analysis. The businesses can then choose whether or not to incorporate those recommendations into their current marketing strategy. “The advantage of this program for business owners is that they won’t have to build their own internship,” said Mark Yoder, president and CEO of the Greater West Chester Chamber of Commerce. “They’re getting the advantage of having an upper-
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• CHAMBER CHATTER
EVENTS
july/august
CALENDAR
See full details of Chamber events at GreaterWestChester.com FREE Business Counseling Service Available to GWCC Members Are You Too Busy Working IN Your Business to Work ON Your Business? SCORE can help! SCORE mentors have the expertise to:Evaluate business opportunities; develop or update your business plan; create an effective marketing strategy including social media; improve sales; expand your business; optimize use of the Internet and create a dynamic web presence; manage and control expenses; project future revenues and expenses and establish realistic profit goals. When: EVERY Monday in March and April, 8:00 a.m. OR 9:00 a.m. Where: Greater West Chester Chamber of Commerce Vault, 137 N. High Street, West Chester Registration: Scheduling must be made directly with SCORE: 610-344-6910
Monday, September 9, 2019 | 4:30pm – 6:00pm
Everybody Profits from Nonprofits Board of Directors/Executive Nonprofit Discussion Series Where: Uptown! Knauer Performing Arts Center 226 North High Street, West Chester Register online at GreaterWestChester.com
Sandler Training – How to Avoid Unpaid Consulting Where: Greater West Chester Chamber of Commerce 137 North High Street, West Chester RSVP online at GreaterWestChester.com
Wednesday, September 18, 2019 | 11:45am – 1:00pm Business Owners in the Know sponsored by WCU Where: West Chester University Foundation Center 202 Carter Drive, West Chester Register online at GreaterWestChester.com
Wednesday, September 25, 2019 | 5:30pm – 7:30pm
One-Night-Only Art Shows throughout Downtown West Chester, PA
OCT 4 2019
Wednesday, September 11, 2019 | 7:30am – 9:30am
FREE TO ATTEND | OPEN TO THE PUBLIC Enjoy FREE on-street metered parking, beginning at 5pm!
Women’s Roundtable sponsored by Miles Financial Management Inc. Where: Teca Restaurant & Wine Bar 38 East Gay Street, West Chester RSVP online at GreaterWestChester.com
Friday, October 4, 2019 | 5:00pm – 9:00pm
Autumn Gallery Walk presented by Sunset Hill Jewelers & Fine Arts Gallery Where: Downtown West Chester More information at GreaterWestChester.com
Wednesday, October 9, 2019 | 7:30am – 9:30am
Sandler Training –The Psychology of Sale: Why People Buy & Why They Don’t Where: Greater West Chester Chamber of Commerce 137 North High Street, West Chester RSVP online at GreaterWestChester.com
FIRST FRIDAY 5pm - 9pm
Wednesday, October 16, 2019 | 11:45am – 1:00pm
(rain or shine)
Business Owners in the Know sponsored by WCU Where: West Chester University Foundation Center 202 Carter Drive, West Chester Register online at GreaterWestChester.com
Generous support provided by
Wednesday, October 30, 2019 | 5:30pm – 7:30pm
Women’s Roundtable sponsored by Miles Financial Management, Inc. Where: TBD RSVP online at GreaterWestChester.com
DowntownWestChester.com
#WCGalleryWalk
@GreaterWestChester
@GWCC_PA
www.GreaterWestChester.com
2019
july/august
2019
CHAMBER CHATTER
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The Chamber Welcomes NEW MEMBERS American Red Cross www.redcross.org/easternpa Not-For-Profit Organization
East Bradford Veterinary Hospital www.EastBradfordVet.com Veterinary Services
Stolen Sun Brewing Company www.StolenSun.com Restaurant/Café
Barre3 West Chester www.barre3.com/studio-locations/west-chester Fitness
Latitude Information Security www.latititudeinfosec.com Computers/Networking & Security
Tilted Axes www.TiltedAxesWC.com Entertainment
LINKBANK www.linkbank.com Banking/Savings/Loans
The Wellness Suite www.the-wellness-suite.net Health Services & Products
Party Shoppe of the Main Line, LLC www.WeDeliverBalloons.com Party Supplies/Balloons
Wilmington University www.WilmU.edu Schools/Colleges/Universities
Bonchon www.bonchon.com/korean-fried-chicken-westchester-pa Restaurant/Café Chester County Toastmasters www.ChesterCountyToastmasters.org Membership Organization
Phoenix Preferred www.phoenixpreferred.com Automotive Services
Chamber Membership ANNIVERSARIES Please help us congratulate these businesses celebrating milestone anniversaries who renewed their membership with the Greater West Chester Chamber of Commerce. 40 Years
20 Years
10 Years
Wells Fargo Bank
SAGE Vision Technology, Inc.
Specialty Metals Welding & Fabrication, Inc. Treetops at Chester Hollow
30 Years
15 Years
Student Services, Inc.
Aquaterra Technologies, Inc. Brandywine Water Systems, Inc.
5 Years Brandywine Consulting Group, Inc. Moore Maguire Real Estate Group | Keller Williams TurboQB, LLC
Discover What the Chamber Can Do for You.
The Greater West Chester Chamber of Commerce, located in the heart of Chester County, PA is a membership based not-for-profit organization providing resources, advocacy and educational opportunities to help local businesses and entrepreneurs build relationships, promote their business, grow their network, address their most serious business challenges and become an integral part of the community.
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Chester County Commissioners, West Chester Area Council of Governments to hold Chester County Clean Energy Tour as part of Annual National Solar Tour, October 19
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Advertise in the
Chamber Chatter 1 issue
(2 Months)
Quarter page Ad
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4.89” (w) x 4.75” (h) color. . . . . . . . . . . . . . .$300.00. . . . . . . . . . . . . $810.00. . . . . . . . . . . . $1,440.00
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Advertising: contact Arlene at daily Local news 610-235-2634 | amcgranaghan@dailylocal.com EDitoRiAL: Contact the Greater West Chester Chamber of Commerce 610-696-4046 | info@gwcc.org The Chamber Chatter is a bi-monthly publication with a circulation of 17,500. Editorial content and advertising is limited to Chamber members. Editorial coverage does not imply or indicate Chamber or Dailiy Local News endorsement of members’ business, product or services.
Ad Materials iSSUE DEADLiNE ◆ Jan/Feb issue . . . . . . . . . .DEC. 15 ◆ Mar/Apr issue . . . . . . . . . . FEB. 15 ◆ May/Jun issue . . . . . . . . . . APR. 15 ◆ Jul/Aug issue . . . . . . . . . . . JUN. 15 ◆ Sep/oct issue . . . . . . . . . .AUG. 15 ◆ Nov/Dec issue . . . . . . . . .oCt. 15 Preferred file format: PDF
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As part of their efforts to transition Chester County to 100% renewable energy by 2050, the Chester County Commissioners and West Chester Area Council of Governments announced this past August that they would hold a Chester County Clean Energy Tour, highlighting the individuals, businesses, schools, and more dedicated to switching to clean, renewable energy, in October. On Saturday, October 19th, members hosting open houses along the tour have the opportunity to showcase their clean energy projects as they share their stories and answer attendee questions as part of the Chester County Clean Energy Tour, endorsed by the Chester County Commissioners. The West Chester Area Council of Governments has taken the lead to support the community in identifying pathways to transition to affordable, sustainable energy in order to reduce pollution and the serious health and environmental impacts of our current energy system. This step reflects the concerns of local residents and customers who have long shown concern for environmental issues, including air quality and preserving open space. The Chester County Clean Energy Tour will give local businesses an opportunity to showcase their sustainability profile and to learn about new options, while allowing attendees a chance to learn new methods
and gain a better understanding of the efforts these establishments make to ensure a sustainable, renewable future for their community and its citizens. As part of the Annual National Solar Tour, coordinated by the American Solar Energy Society and Solar United Neighbors in all 50 states, the tour gives prospective customers a chance to visit exemplary businesses, homes, schools, places of worship and municipal buildings to learn how sustainable technologies are already reducing utility bills and pollution right here in local neighborhoods. The National Solar Tour engaged more than 150,000 participants in 2018: solar installers, energy-efficiency businesses, homeowners – and, most of all, potential customers who care about the health and safety impacts of energy use in their community. Chester County proudly ranks second in solar installations in the state of Pennsylvania, second only to Lancaster County, and it currently employs over 8,500 men and women in clean energy-related jobs, many of them in the Greater West Chester area. The Chester County Clean Energy Tour is free and open to the public. For more information, please visit: nationalsolartour.org/localtours/chestercounty/
Take advantage of GWCC’s Educational Improvement Tax Credit (EITC) program. It’s easy for your business to receive generous state tax credits by participating in the Chamber’s Education Foundation EITC Program! Your company’s contribution will directly benefit students in need of financial assistance at seven Chamber member schools in the greater West Chester area. Make this valuable investment in your community. Contact the Chamber office today!
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Five Ways to Advance Your Company Culture In today’s highly competitive talent marketplace, employers are constantly searching for ways to reduce employee turnover and raise employee engagement. Building and fostering an aligned and purposeful workforce is a sure way to optimize, energize and retain your best people. Many people say they feel disconnected and apathetic about their jobs. Feeling a strong connection with the mission and vision of a company is one of the top drivers of employee engagement. These are the cornerstones to creating company-wide alignment that boosts engagement, morale and overall success:
what your company stands for. If you and your employees are all on the same page with the foundation of the company, you create a more cohesive and inspiring company culture. You want to belong to a company that has some integrity, right?
day out. When employees feel appreciated, they know their hard work means something – that little thank you goes a long way in any company.
Build Trust Through Open Communication
Have you ever had a boss with an “open door” policy that was more like a “open door, closed mind” policy? I’m sure we’ve all worked at a job where the onboarding Then you know how important it is to foster open commuprocess was a little lackluster. And in those jobs, I’m sure nication in a company to make employees feel like they are we’ve all felt like we didn’t quite know where to start or being heard. When companies create a culture with open what was expected of us, which then makes you anxious communication, employees can feel free to share their input that maybe you aren’t doing enough. When you clearly and creative ideas, discuss and solve concerns and conflicts, Share & Inspire a Compelling Mission articulate expectations, your employees feel more confiand take risks. When you and your employees are openly Employees should want to support what their company dent in what is expected of them, and they will be able to sharing information, your company and its employees can is working towards. For example, most people that work in focus all of their attention on attaining those expectations. make great improvements and lead the way against your non-profits aren’t doing it for the money, but rather because Plus, when people know the ceiling of their expectations, competition! they genuinely want to reach the non-profits goal – curing they know when and how to go above and beyond in the Clients of My Benefit Advisor, available to members of cancer, building their community, supporting local busiworkplace! the Greater West Chester Chamber of Commerce as a solunesses, etc. When a company and its employees unite under Foster Excitement & Celebrate Success tion for employee benefits, also have access to ThinkHR at a common goal, your company culture feels more like a This one is simple – no one likes to be criticized day in no additional cost. ThinkHR provides a variety of resources community, and your employees feel more like a family. and tools to answer your questions and provide expert and day out. It’s hard to want to work for a company that Perpetuate Company Principles & Values only points out your wrongdoings without ever celebrating advice surrounding a wide variety of Human Resources Similar to sharing a mission, perpetuating your comyour successes. Tell your employees when something excit- topics. For more information or if you with any questions, pany’s core values helps guide your decisions towards ing happens, like you’ve booked an impressive new client visit MBA online at gwcc.mybenefitadvisor.com or contact Christopher Sloane at (610) 537-1429. the company’s “true north” – AKA the whole reason you or exceeded last month’s sales expectations. Recognize started the company in the first place. Your core values are employees that put their nose to the grindstone day in and
Clearly Articulate Expectations
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2019
1601 Green Lane West Chester, PA 19382 On Rt. 352 just south of Rt. 3 Worship with us, Sundays 8 AM and 10:30 AM Monthly, 2nd Saturday 5 PM, Starting September 14 Preschool, half day, full day and all day care available Social Hall/Gym/Commercial Kitchen available for community events!
www.adventwc.org
july/august
2019
CHAMBER CHATTER
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