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Canada in the Global Marketplace




One Source Advantage offers you:




Cowan C owan Insuranc Insurance e Group





features 16 23 25 28



U.S. Election More Than Just Entertainment

Art Sinclair

Sean Simpson


Heather Hutchings


2016 Election of Directors Nominating Committee's Slate of Candidates Nominee Profiles


M&T Printing Group PHOTOGRAPHY:


Adamski Photography

Cross-border Tax Advice Key for Canadians Doing Business in the US


Tim Sothern and Nathan Kozak FEATURE

David MacLellan – Don Critelli – Karen Cross –

Brexit Untangled: What Does it Mean for your Business?


Aubrey Lasky

Sabrina Fitzgerald, Nathan Kozak, Aubrey Lasky, Ian McLean, Devon Moriarty, Jenna Petker, Sean Simpson, Art Sinclair, Tim Sothern PHOTOGRAPHY: Adamski Photography CONTRIBUTORS:

Teri Egerdeen and Julie Tedesco ADVERTISING AND COPY DEADLINES:

departments 4


Moving Forward Together


Sabrina Fitzgerald



American Election is Important for Canadian Business Ian McLean


It's a Done Deal - Or Is It?


Physician Recruitment Activities Continue at Chamber

Where to Book Your Holiday Party EVENTS

Mark Your Calendar SPONSOR PROFILE

Connecting Our Community



Proposals and articles are accepted via mail or email c/o Editor - Advocate. Please do not send originals. All contributors articles must be accompanied by a head shot in a jpg file and a 40 word author’s bio. PUBLICATIONS PERMIT:





April 1, 2016 to July 31, 2016


Devon Moriarty, Waterloo Region Record


Jenna Petker




Art Sinclair




September 16, 2016 for November-December 2016 November 18, 2016 for January-February 2017 January 20, 2017 for March-April 2017 March 17, 2017 for May-June 2017 July 14, 2017 for September-October 2017 September 15, 2017 for November-December 2017



Achieving Success Chamber Members

Heather Hutchings - PRINTED IN CANADA BY:





The Advocate is a bi-monthly membership benefit publication of the Greater Kitchener Waterloo Chamber of Commerce. Advertising content and the views expressed herein are those of the contributors and do not constitute endorsement by the Chamber. The Advocate follows the Canadian Code of Advertising Standards (1990), copies are available through the Publisher. The Chamber cannot be held responsible for any errors or omissions that may occur and has the right to edit material submitted. The Chamber will not accept advertising with competitor comparison claims and has the right to refuse advertising that is deemed to be false, misleading, or inappropriate.

advocate SEPTEMBER | OCTOBER 2016


message from the chair

Moving Forward Together BY SABRINA FITZGERALD

As my year as Board Chair comes to a close, I look back at all that we’ve done as a Chamber and all that I’ve learned as Chamber Board Chair. It’s been an exciting year for growth and innovation for the Chamber. As Chair, I’ve been very privileged to have worked with a great team of board members, volunteers and amazing staff. Together we have moved the dial once again with what the Chamber has to offer its members. This year the Chamber Accelerator Mentorship Program (CAMP) was launched. This mentorship based program was designed to help established subject matter experts in nontechnology industries to achieve new goals and accelerate their businesses. With the guidance of nine experience mentors, these local businesses developed milestone-driven action plans to help guide and grow their organizations. This program allows them to be true competitors in Canada and the global market place. Further the Chamber also launched the Chamber Start Up Mentorship Program (CSMP) which is a mentorship program designed to help start up businesses in non-technology industries to set and achieve their goals. Both of these new programs had a number of applications and made it quite difficult to choose. We look forward to working with more businesses in the future and providing mentoring to them. The Chamber does a remarkable job of hosting more than 80 events per year to drive networking and educational components to our members. Key networking events that are hosted annually attract over 7000 people. Events like the Business Excellence Gala, the 100 Mile Feast, Chamberfest, Leadercast, the Waterloo Region Manufacturing Summit are only a few of the noteworthy events. The Women’s Leadership Group hosts a number of outstanding events during the year as well. Always with a great line up of speakers and sold out audience is the Inspiring Women’s event and the International Women’s Day breakfast. Our member rewards programs may help to draw in new members but they are also extremely rewarding, saving businesses lots of dollars throughout the year. On the advocacy front, our Chamber is one of the largest in the country and does a great job at advocating for our local businesses, communities and region.



Physician recruitment has been another long standing priority for the Chamber and has continued to receive amazing support from the community. Our physician recruitment team works tirelessly to attract doctors which in turn allows us to continue to attract new residents and businesses. There is so much that the Chamber does for its members every year and this past year was not different. I look forward to the future and what other new and innovative changes the Chamber will have in store as we work through a new strategic plan in 2017 with our incoming Chair. I also look forward to continuing to work with the Chamber. I will continue to volunteer as I have enjoyed and learned so much from the Chamber staff, board members, and committee members as well as from all the volunteer members I’ve met along the way. I thank you for your support, feedback and encouragement during my term as Chair. It has been a privilege to serve this past year. I would encourage you to get involved with the Chamber as a volunteer – the experience is extremely rewarding!



Sabrina is a CPA, CA and tax partner at PwC LLP. She has a passion for working with businesses and owners in the region, to efficiently plan their tax affairs. She is also an avid volunteer in the community.

message from the president

American Election is Important for Canadian Business BY IAN MCLEAN The fall American presidential election could have significant consequences for Canadian business. From trade agreements between the two countries and the rest of the world to major infrastructure projects such as the Keystone Pipeline, the relationship could be dramatically altered. Our Chamber will be active in the pre-election discussion leading to the vote. A number of prominent speakers have been invited to address the local business community on their perspectives and we will be releasing information on these events once the schedule is finalized. A recent Canadian Business article indicated a Clinton presidency will be viewed as a positive for Canadian-US bilateral relations and a major step in the right direction for trade with Canada. Many Canadian small and medium-sized manufacturers and exporters consider the U.S. as the gateway to free trade, since $2.4 billion worth of goods and services cross the border daily. This article by Omar Allam also argues that a Trump administration would jeopardize Canadian manufacturers and exporters access to the U.S. market, potentially reducing revenue and forcing some companies to consider exporting to other markets. However as we have discussed extensively across Waterloo Region, Ontario and Canada for the past decade, reliance on the American market leads to challenges for Canadian companies and moving towards other international markets is often cited as a positive decision. As noted in this article, a cause for concern is that Canada’s trade deficit with countries other than the United States has widened from $4.6 billion to a record $6 billion. A CBC article from mid-August indicated that the Canadian government has commenced a major planning exercise to prepare for the impact of the upcoming presidential election, including the possible termination of the North American Free Trade Agreement (NAFTA). The options being examined are a Republican presidency, a Democratic presidency, and a congress dominated by one party or split between the two. On climate change, where Republican and Democratic positions are widely divergent, a Trump presidency will probably end many joint initiatives while re-starting the Keystone XL pipeline. Clinton has announced that she is opposed to Keystone on the grounds it is not in the best interest of what we need to combat climate change. Her position is that energy sustainability is much

larger than any single project and the president must consider the entire portfolio. Justin Trudeau supported Keystone and was highly disappointed when President Obama did not. Otherwise, the Democrats and federal Liberals have similar approaches to environmental and energy policy and will probably be highly active in this area if Clinton is successful at the polls. On the future of NAFTA, which will be a highly contentious issue during the campaign, Canadian officials are looking at the deal being renegotiated or cancelled. Another possibility is that postelection the deal is forgotten and remains in place. Eight years ago, when running for the presidential nomination, Clinton and Obama both promised to renegotiate the deal but that never happened. Also, if NAFTA ends, could the Canada-U.S. Free Trade Agreement that was the single issue of the 1988 federal election campaign between Brian Mulroney and John Turner be resurrected? Following the lead of Justin Trudeau, Hilary Clinton has also committed to appointing a gender equal cabinet. Trump in turn has accused her of playing “the woman’s card” to get elected. Our Chamber looks forward to discussions this fall on this important vote and hope all members will be engaged with us. Regardless of the outcome, the likelihood of change in Canada is high and it is a matter of how much and when.


Ian McLean Ian is President and CEO of the Greater Kitchener Waterloo Chamber of Commerce

advocate SEPTEMBER | OCTOBER 2016



It’s a Done Deal – Or is It? BY ART SINCLAIR In the summer and fall of 2015, as Canadians experienced what was perceived as the longest election campaign in the history of the Commonwealth of Nations, negotiations on one of the largest trade deals in global history were reaching the critical stage.

deals. The TPP is a “horror show” that will be worse than NAFTA. Hillary Clinton, according to Trump, originally supported the deal and then changed her mind after hearing Trump’s position against.

While former Prime Minister Stephen Harper and his cabinet were performing the usual functions of candidates running for reelection, senior trade negotiators were equally preoccupied with the final details of the Trans-Pacific Partnership, or TPP. On October 5, two weeks from the October 19 election date, the discussions were concluded and a deal was done.

There is of course a major connection between NAFTA and TPP for Trump. A former president named Clinton signed NAFTA in 1994 and the current Democratic Party nominee Clinton supported TPP.

At least Canadian negotiators and voters believed that something was achieved. The majority of Canada’s business sector supports TPP. In principle, trade agreements are drafted to provide improved access to larger markets. As the Canadian Chamber of Commerce noted in a news release last October, the TPP provides preferential entry to an economic zone covering 800 million people and 40 percent of the global economy. Huge gains are expected for Canadian companies in forestry, mining, aerospace, information technology, and some sectors of food processing. In Canada, the chromic challenge facing negotiators on the TPP – and other agreements such as CETA with the EU – is supply management in dairy and poultry. The establishment of production quotas is dependent upon highly restricted foreign access to domestic markets. New Zealand aggressively pushed for major concessions on this portfolio and sought support from other trading nations. In the final agreement, the supply management structure with production quotas remains however Canada will provide TPP members with duty-free access to 3.25 percent of the domestic dairy market and 2.1 percent of poultry. The political component of supply management was immense in 2015 and has been since the 1960s. The governing Conservatives feared that the wrong decision could spell electoral disaster. The end result was that rural Ontario ridings which encompassed large poultry and dairy industries voted for Harper. The rest of Canada obviously did not. However, exactly one year after the start of the Canadian election campaign the TPP is emerging as a major issue in the US presidential race. As most voters on both sides of the 49th are aware, Donald Trump does not generally like international trade

The Hillary Clinton position on TPP is, according to her supporters, complicated and evolving. What we can determine is that last October, as Secretary of State, she supported it in principle. However the final negotiations did not meet her high standards so she now has concerns. The Clinton campaign is not being assisted on this issue by President Obama, who claims without reservation that the TPP still benefits the United States regardless of any rhetoric from the presidential candidates. For Canada one highly overlooked aspect of future trade with the US after the November election is again supply management. Hillary Clinton has a long-standing business relationship with Tyson Foods, an Arkansas-based processor that along with their competitors would not oppose better access into Canada. Tyson’s core business has been poultry. Their corporate slogan is that every American family deserves to bring quality chicken to the table. One final note. Without the lengthy statistical analysis, there is a correlation between the World Series winner in October and the US Presidential winner in November. If the American League wins, the Republicans win. National League and Democrats. If the Blue Jays win do the math.


Art Sinclair Art is Vice President Policy and Advocacy for the Greater Kitchener Waterloo Chamber of Commerce.

advocate SEPTEMBER | OCTOBER 2016


perspective on health care

Physician Recruitment Activities Continue at Chamber BY JENNA PETKER In June of this year we said farewell to Mary Sue Fitzpatrick as she retired after 42 years of service to the Chamber and KitchenerWaterloo community. She filled many positions throughout her career at the Chamber, with her last role as the Physician Recruiter. It was during her time in this position that she assisted in recruiting over 190 family physicians between 1998 and 2016. Through her efforts, Mary Sue also helped the Chamber establish many important relationships in the local health care community throughout her recruiting role. Having access to health care professionals and primary care is very important to the lives of those who work and live in KitchenerWaterloo. Unfortunately many residents are still without a family physician. The objective of the Chamber Health Care Resources Council is to have an adequate number of local family physicians to care for and serve residents living and working across the community. One of our most significant initiatives to recruit physicians is our Annual Physician Recruitment Weekend which we will again be hosting in a couple short months. Our 18th Annual Physician Recruitment Weekend will take place from November 4-6, 2016. This weekend brings first, second and third year medical residents from all over Ontario to Waterloo Region and allows us to showcase Kitchener-Waterloo as a great place to live and work. The weekend is thoughtfully planned, organized and hosted by the dedicated members of the Chamber’s Family Physician Liaison Task Force, chaired by Al Hayes of WalterFedy. We are also excited to announce that this year’s weekend will be hosted at the Delta Waterloo, one of the Region’s newest facilities. The residents weekend itinerary will include touring Grand River Hospital as well as the new Medical Centre at The Boardwalk. They will be introduced to local family physicians and other health care professionals, learning more about the different range of local practice opportunities. Partners/spouses of the residents will be taken on tours of our rural and urban communities and have the opportunity to explore employment opportunities as well as discover the Region’s diverse, strong innovative and entrepreneurial spirit.



Unlike previous years, we will also be adding a small number of emergency residents to the weekend. During their stay we will be offering private tours through Grand River and St. Mary’s Hospitals. These residents will participate in the rest of the weekend’s activities, in anticipation of recruiting and retaining new emergency physicians to our facilities. This eventful weekend has been well received throughout the years by the visiting family medicine residents and their partners and it has been our best recruitment option over the past 17 years. We expect this weekend will be just as successful as past years. Aside from this weekend, our efforts will continue throughout the year to recruit new and established family physicians through personal community visits. These tours allow us to explore what the physician is looking for and find a practice opportunity that meets their needs and the care requirements of the community. Our successes and efforts would not be possible if it wasn’t for our generous corporate, municipal and personal sponsors and supporters of this program. The Chamber Health Care Resources Council sincerely thanks our partners for their generous and continued support as we strive to eliminate the physician shortage in Kitchener-Waterloo.


Jenna Petker Jenna is Physician Recruitment Lead for the Greater Kitchener Waterloo Chamber of Commerce.

perspective on health care

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advocate SEPTEMBER | OCTOBER 2016


new members

April 1, 2016 to July 31, 2016 8menwriting

Bensol Consulting Inc.

Carole Boucher Architect

Definition Financial

Text Writing Services Amy Aitman, Owner 350 Blucher Blvd Kitchener, ON N2H 5V9 Email: Phone: (519) 504-5922

Employee Benefit Plans Michele Mactaggart, President 193 Woolwich St, Unit B Guelph, ON N1H 3V4 Email: Phone: (519) 829-2860

Architects Carole Boucher, Architect 443 Louisa St Kitchener, ON N2H 5N3 Email: Phone: (519) 497-9737

Financing Consultants Tim Duquette, Senior Executive Consultant 103 Bauer Pl, Suite 1 Waterloo, ON N2L 6B5 Email:

Ability At Work Ergonomics Betty Ann Schnurr, Registered Kinesiologist, Ergonomic Consultant Kitchener, ON Email: Phone: (519) 894-1419

Adler Chiropractic and Allied Health

Blyth Academy - Waterloo

Property Management Darren Woodworth, General Manager Real Estate Management Services 2220 University Ave E Waterloo, ON N2K 0A8 Email: Phone: (519) 904-2200 Fax: (519) 885-0865

Schools - Academic - Elementary & Secondary Kathy Young, Principal 260 King St W, Unit 300 Kitchener, ON N2G 4Z9 Email: Phone: (519) 497-7543

American Express

BuckIT Solutions

AMM Cameron Consulting Business Consultants Marcel Cameron, Business Optimization Consultant Email: Phone: (226) 647-6997

B@TheMuseum Restaurants Robin Lefebvre, Beer & Hospitality Manager 10 King St W Kitchener, ON N2G 1A3 Email: Phone: (519) 742-2337

BATL The Backyard Axe Throwing League Event Planning Nick LaFace, Head of Business Development 69 Agnes St, Kitchener, ON N2G 2E9 Email: Phone: (226) 646-1196 Fax: (647) 725-2507 WWW.GREATERKWCHAMBER.COM

Coles Custom Renovations Home Improvements & Renovations Chris Coles, Owner Email: Phone: (519) 221-0812

Chiropractors Daniel Adler, Chiropractor/Owner D-209 Lexington Rd Waterloo, ON N2K 2E1 Email: Phone: (519) 743-5215 Fax: (519) 772-2305

Financial Services Amir Esmailzade, Business Development Manager 2225 Sheppard Ave E, Suite 100 Toronto, ON M2J 5C2 Email: Phone: (416) 226-3362 Fax: (416) 226-4090


Birchwind Infosystems Ltd. Business Consultants Keith Thompson, President 3 Evergreen Place, New Hamburg, ON N3A 2E6 Email: Phone: (226) 338-4791

Computer Consultants Scott Lenting, Owner 190C Wellington St N Kitchener, ON N2H 5K5 Email: Phone: (226) 666-3000

Bwired Technologies

Colliers International, KW Property Management

Conestoga Place & Conestoga Food Services Ltd Caterers Ron Solomon, Owner 110 Manitou Dr Kitchener, ON N2C 1L3 Email: Phone: (519) 578-1030

Cosmos Sports

Website Design & Development Antonio Duran, Co-Founder 352 Maple Ave Kitchener, ON N2H 4X3 Email: Phone: (519) 240-7770

Advertising Agencies & Consultants Kelsey McGee, Sponsorship & Advertising Executive Email: Phone: (905) 564-4660 Fax: (905) 564-4881


Custom Clerk

Restaurants Adrianna Boersen, General Manager 255 King St N, Waterloo, ON N2J 4V2 Email: Phone: (519) 208-2254

Legal Services Nina Schafrick, Owner 524 Falconridge Cr Kitchener, ON N2K 4H9 Email: Phone: (519) 573-3188

Canadian Council on Rehabilitation and Work

Entertainment David Storm, Owner Email: Phone: (905) 807-4189

Charitable & Community Organizations Sheri Keane, Employment Outreach Specialist 127 Victoria St S, Suite 201 Kitchener, ON N2G 2B4 Email: Phone: (519) 571-6788 Fax: (519) 571-6388

David Storm Corporate Magic

Day to Day Workforce Solutions Bookkeeping Services & Office Support Marijana Saric, Owner, Bookkeeper/Virtual Executive Assistant Email: Phone: (519) 590-7493

Discount Car and Truck Rental Automobile Renting & Leasing Jamie Clements, Business Development Manager 720 Arrow Road Toronto, ON M9M 2M1 Email: Phone: (226) 750-7253

Divonify Business Consultants Colleen Sargeant James, CEO & Founder Email: Phone: (519) 500-8220

Drew Ripley Entertainment Entertainment Drew Ripley, Creative Director/Owner Email: Phone: (519) 500-6640

Dynamic Filtration Limited Manufacturers Stephanie Gaber, HR & Payroll Manager 55 Bathurst Dr Waterloo, ON N2V 1N2 Email: Phone: (519) 886-0749 Fax: (519) 884-4390

Export Development Canada Financial Services Jay Huddleston, Senior Account Manager 148 Fullarton St, Unit 1512, London, ON N6A 5P3 Email: Phone: (519) 858-6200 Fax: (519) 858-6201

Firehouse Subs Kitchener Restaurants Jaspreet Pannu, Owner/Co-Manager 310 Fairway Rd S, Kitchener, ON N2C 1X3 Email: Phone: (780) 937-9132

new members

April 1, 2016 to July 31, 2016 (continued on page 14) Formatop Manufacturing Company Ltd. Manufacturers Erwin Reidl, President 1548 Strasburg Rd, Kitchener, ON N2R 1E9 Email: Phone: (519) 748-4928 Fax: (519) 748-4579

Fortis Analytics Management Consultants Marc Vincelli, Principal Consultant 55 King St W, Suite 700 Kitchener, ON N2G 4W1 Email: Phone: (519) 772-7730

Franklin Empire Automation Systems & Equipment Glenn Slater, Automation Business Developer 29 Cherry Blossom Dr. Cambridge, ON N3H 4R7 Email: Phone: (519) 650-1182 Fax: (519) 650-1186

FranNet SWO Consultants Robert Balthes, Owner/Consultant 491 Deer Ridge Dr Kitchener, ON N2P 0A7 Email: Phone: (519) 292-6545

Freedom 55 Financial - Gregory Sutherland Financial Services Gregory Sutherland, Financial Security Advisor/Investment Representative 50 Sportsworld Crossing Rd, Suite 280 Kitchener, ON N2P 0A4 Email: Phone: (519) 616-2355 Fax: (519) 650-8114

FRID+Russell Business Products Office Furniture & Equipment James Edwardson, Sales Representative 1805 Ironstone Dr Burlington, ON L7L 5T8 Email: Phone: (905) 332-0323 Fax: (905) 332-2237

Gateman-Milloy Inc Contractors - General (Main), Landscape Contractors & Designers Michael Milloy, President 270 Shoemaker Street Kitchener, ON N2E 3E1 Email: Phone: (519) 748-6500 Fax: (519) 748-6626

Glitz & Glam Event Planning


Local Online Expert

Event Planning Chantal Allen, Owner & Operator 62 McGuire Lane Elmira, ON N3B 0B6 Email: Phone: (519) 803-3517

Financial Planning Consultants Stephen Marles, Certified Financial Planner 139 Northfield Dr W, Suite 203, Waterloo, ON N2L 5A6 Email: Phone: (226) 647-4595 Fax: (226) 647-4598

Marketing Consultants Greg Viner, Virtual CEO Email: Phone: (647) 973-7550

Greenside Renovations Contractors - General Steve Heidebrecht, Owner Email: Phone: (226) 748-9056

H2R Business Solutions Inc. Business Consultants Jill Zappitelli, President 375 University Ave E, Unit 205C2 Waterloo, ON N2K 3M7 Email: Phone: (519) 500-7570

Hacienda Coffee Inc. Coffee Shops Lisa Langwieder, Owner 85 Queen St N, Kitchener, ON N2H 2H1 Email: Phone: (519) 240-4555

Healthoholics Health Foods Veronica Qubrossi, Managing Director 120 Ottawa St N, Unit 123, Kitchener, ON N2H 3K5 Email: Phone: (519) 742-0691 Fax: (519) 742-7551

Heartland Construction & Renovations Ltd Home Improvements & Renovations Steve Zehr, Owner 260 Sheldon Ave N, Unit 801 Kitchener, ON N2H 6P2 Email: Phone: (519) 729-2229

Hollingworth Language Services Training & Development Joyce Hollingworth, Director of Program 6 Brandy Cr Kitchener, ON N2B 3W7 Email: Phone: (519) 888-0832

IEQ Ltd. Environmental Consultants Steve Zehr, Owner Operator 260 Sheldon Ave N, Unit 801 Kitchener, ON N2H 6P2 Email: Phone: (519) 729-2229

Isotope Tracer Technologies Inc. Environmental Laboratory Services Orfan Shouakar-Stash, CEO 695 Rupert St, Unit B Waterloo, ON N2V 1Z5 Email: Phone: (519) 886-5555 Fax: (519) 886-5575

John Greene Logistics Company Transport Services James Stokes Logistics Agent 99 Forest Edge Trail, Kitchener, ON N2P 2L9 Email: Phone: (519) 589-2348

Luis Barrionuevo - IT and Business Development Business Development Luis Barrionuevo, CEO & Director Email: Phone: (519) 781-7621

Mac's Convenience Store Retail Roshan Rawal, Email: Phone: (519) 781-9219

Neustyle Software & Systems Corporation Computer Software Rick Baker, Founder 465 Phillip St, Suite 203A Waterloo, ON N2L 6C7 Email: Phone: (519) 886-6522

New World Community Charitable & Community Organizations Jay Mahoney, Founder & President 1522 King St E, Unit 401 Kitchener, ON N2G 2P1 Email: Phone: (416) 738-9022

Killam Properties Property Management Sandy St. Amand, Leasing ManagerSW 650 Saginaw Gardens Cambridge, ON N1T 0C7 Email: Phone: (226) 750-7004

Lindt Chocolate Shop Kitchener Chocolate Cheryl Ertel, Retail & Corp. Sales Manager 4500 King St E, Unit 4 Kitchener, ON N2P 2G4 Email: Phone: (519) 650-9141

9571612 Canada Inc. O/A Living Assistance Services Home Health Care Service Kelly Rakowski, Director 111 Schweitzer Cr Wellesley, ON N0B 2T0 Email: Phone: (226) 660-1122 Fax: (888) 774-5849

OTIP/RAEO Insurance Agents & Brokers Chris Floyd, President 125 Northfield Dr W, Waterloo, ON N2L 6K4 Email: Phone: (519) 884-9907

Reception House Waterloo Region Charitable & Community Organizations Carl Cadogan, Executive Director 101 David Street Kitchener, ON N2G 1Y1 Email: Phone: (519) 743-0445 Fax: (519) 576-8570

Reuter Roofing Roofing Contractors Cory Reuter, President 588 Bluenose Cr, Waterloo, ON N2K 4C5 Email: Phone: (226) 989-5897

advocate SEPTEMBER | OCTOBER 2016



Summer Networking













Photography by Adamski Photography

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advocate SEPTEMBER | OCTOBER 2016


new members

April 1, 2016 to July 31, 2016 Rival Office Solutions Photocopiers & Supplies Grant O'Donnell, Sales Manager 22 King St S, Suite 300, Kitchener, ON N2J 1N8 Email: Phone: (226) 378-3515 Fax: (705) 722-9389

River Family Dentistry Dentists Laurie Deacon, Reception 6-1401 River Rd E Kitchener, ON N2A 3X9 Email: Phone: (519) 894-7080 Fax: (519) 894-9759

Seedmorn Technologies Inc Information Technology Jerry Chuan Zhang, VP-WW Sales Email: Phone: (416) 451-2523

Soul City Health and Wellness Massage Therapists - Registered Neena Patara, Owner/RMT 151 Frobisher Dr, Unit 210C, Waterloo, ON N2V 2C9 Email: Phone: (416) 577-5037

SPEC Construction Inc. Contractors - General Michael Rouse, CEO 777 Laurel St Cambridge, ON N3H 3Z1 Email: Phone: (519) 650-4030 Fax: (519) 650-4032

Stallion Delivery Courier Service Brett Ford, Owner Email: Phone: (519) 502-7832



Strong Start Charitable Organization

The Inn of Waterloo & Conference Centre

Charitable & Community Organizations Machelle Denison, Executive Director 20 Crestview Pl, Kitchener, ON N2B 0A2 Email: Phone: (519) 743-9578

Hotels & Motels Sally Burns, Director of Business Development 475 King St N, Waterloo, ON N2J 2Z5 Email: Phone: (519) 804-1130

Symposium Cafe Restaurant & Lounge - Waterloo Restaurants Jalal Saeed Hamd, Owner 2 King St N Waterloo, ON N2J 2W7 Email: Phone: (519) 746-3550

Tammy Nolan - Re/Max Twin City Realty Inc. Broker/Realtor Real Estate Tammy Nolan, Broker 510 Cairncroft Pl Waterloo, ON N2T 2J5 Email: Phone: (519) 589-6399

The Cleaning House Cleaning Supplies Ron Reis, Owner/Founder 987 Guelph St, Kitchener, ON N2H 5X8 Email: Phone: (519) 744-2636

The Generous Host Event Planning Renee Peers, Founder/Owner 144 Jansen Ave, Unit 8 Kitchener, ON N2A 2L7 Email: Phone: (519) 279-1515

The Ultimate Escape Entertainment Gord Buck, Owner 1-105 Lexington Rd Waterloo, ON N2J 4R7 Email: Phone: (519) 885-9595

Titan Fitness and Nutrition

Vigor Clean Tech Solar Energy Systems & Equipment Taylor Weber, Marketing Coordinator 1633 Snyder's Rd E, PO Box 67 Petersburg, ON N0B 2H0 Email: Phone: (519) 279-4630 Fax: (519) 279-4631

Vision37 Consulting Group Digital Marketing Agency Dan Kochkovski, CEO 572 Grange Rd, Guelph, ON N1E 7C9 Email: Phone: (888) 477-9456

Web Geeks Marketing

Fitness & Exercise Service Trevor Rochon, Owner 282 Marsland Dr, Unit 7 Waterloo, ON N2J 3Z1 Email: Phone: (519) 568-3176

Marketing Consultants Lorne Shantz, Owner 885 Northwood St, Windsor, ON N9E 1A6 Email: Phone: (519) 916-5066

Touchstone Building Technologies Inc.

Wilfrid Laurier University Student Publications(WLUSP)

Heating Equipment & Systems Brent Divell, Owner/Operator Email: Phone: (519) 590-8886

Truck Sail Inc. Manufacturers Gayle Campbell-Andrus, CEO 1442 Osprey Dr, Unit 3 Ancaster, ON L9G 4V5 Email: Phone: (905) 296-5100 Fax: (800) 416-3295

Unique Global Products Packaging Materials & Service Mathieu Levesque, Sales Manager 539 Collier MacMillan Dr, Unit CCambridge, ON N1R 7P3 Email: Phone: (519) 543-8120

Newspapers Lakyn Barton, Executive Director & Advertising 75 University Ave W, Waterloo, ON N2L 3C5 Email: Phone: (519) 884-0710

Willson International Logistics Freight Forwarding Kellen Spence, National Account Executive 110 Main St, PO Box 1094 Erin, ON N0B 1T0 Email: Phone: (519) 833-2525 Fax: (519) 833-0550

• B U S I N E S S EE X C E L L E N C E A W A R D S •



cover story

U.S. Election More Than Just Entertainment BY SEAN SIMPSON Canadians tend to watch U.S. Presidential Elections from afar with great amazement, wondering how Americans still operate with a political system that, in comparison to Canada’s system, is relatively inefficient and can sometimes produce presidential candidates that few voters appear to be favourable towards. The circus of the primaries and then the presidential campaign is often amusing, given that the outcome of the election typically has only minor consequences for Canada. In our own elections, Canadians are rarely tuned in to foreign policy as a top issue. It just doesn’t matter that much to Canadians. We like to be liked – that’s it.

could be dealt with by 2nd amendment activists) make Howard Dean’s famous outburst in the 2004 Iowa Caucus look like a boring sermon. And it costed Dean the nomination. Nothing seems to cost Donald Trump momentum. Those who support him appear to be sticking with him come hell or high water.

While personal relationships that are forged between the Canadian Prime Minister and the U.S. President can sometimes benefit Canada (such as Bill Clinton’s comments in support of a United Canada just five days prior to the 1995 Quebec referendum) they typically don’t have much impact on American policy, given that the President’s preferred agenda is often side-railed by Congress and its infamous process of checks and balances. After all, the Keystone XL Pipeline is still not approved, despite the unprecedented “bromance” that exists between Barack Obama and Justin Trudeau.

Donald Trump has, to this point, been unstoppable. Clinton’s lead over Trump among decided voters is just 6 points as of midAugust, despite the fact that nearly one in five Republicans want Trump to drop out of the election. With all external context removed from the election, Hillary Clinton should be able to cruise to victory. But external context is by its very nature uncontrollable. A sudden economic downturn, an increase in terrorist attacks, or another Hillary Clinton scandal, and suddenly Trump is within striking distance. Ipsos polling shows that terrorism continues to be the number-one issue for Americans, and if this remains the case then it will benefit Trump given his isolationist rhetoric.

In policy terms, the gap between Democratic and the Republican presidential nominees is usually not massive, particularly when you factor in their ability to actually execute the policy that they endorse. In a traditional election, with typical candidates, the outcome of the election does not have a significant, broad impact on Canada. NORAD will continue to exist. NAFTA will remain the fundamental trade agreement between Canada and the United States. Canadian and American people and goods will continue to move across the border with relative ease. While certain constituencies within Canada might be impacted based on whether the Republican or Democratic candidate wins, such as the softwood lumber industry, the oil and gas industry, those in shipping looking to ease border controls, etc., Canadians overall are usually not impacted significantly by the outcome of the election. American elections are typically nothing but inconsequential entertainment for Canadians. Just like watching sports, you can root for your favorite player, and the outcome of the event can make you happy or sad, but it doesn’t impact your economic prosperity. Enter Donald Trump. This man defies all conventional wisdom. His frequent, contentious comments (most recently suggesting that Hillary Clinton’s appointments of Supreme Court Judges



The probability of a Trump victory is relatively small, but real.

The probability of a Trump victory is relatively small, but real. Donald Trump could be the next POTUS. It is the probability of a Trump victory of greater than 0 that gives this election so much interest among Canadians. Half of Canadians say they’re watching the campaign more closely than previous campaigns. It is no longer inconsequential entertainment for Canada. And the scariest part is that Canadians have no control over what might happen.

Recent polling has revealed that four out of every five (78%) Canadians say that a Donald Trump presidency would be bad for Canada. Recent polling has revealed that four out of every five (78%) Canadians say that a Donald Trump presidency would be bad for Canada. This has increased from 62% in August, 2015. Let’s examine how a Trump presidency might impact Canada.

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Trump wants to reduce public spending. While on the face of it this seems a reasonable course of action given the size of the American budgetary deficit and accumulated debt, a sudden or significant decrease in public spending could send the American economy back into recession, taking the Canadian economy, exports, and jobs with it.

could still make the U.S.-Canada border less porous. Even with Barack Obama in the Oval Office, the United States only accepted 10,000 Syrian refugees in 2015 compared to Canada’s pledge of 25,000. Trump is likely concerned about the security threats that they could pose, and could plug up the border as a result, meaning that people and goods wouldn’t be able to cross quite as easily.

The Donald has also said that he would pull out of the North American Free Trade Agreement (NAFTA) or renegotiate it entirely. This is a difficult policy to understand. Small-c conservative parties tend to be pro-business and pro-trade. Given that Trump is a businessman, it seems inconsistent with that experience; however, it is entirely consistent with his xenophobic, isolationist, America-first rhetoric. It appears that it is this isolationist message that trumps (pardon the pun) good economic policy.

The implications for Canada aren’t all bad, depending on one’s point of view. Donald Trump is pro oil and gas. He recognizes that Canada is the United States’ most reliable supplier of oil, and that

The Donald has also said that he would pull out of the North American Free Trade Agreement (NAFTA) or renegotiate it entirely. It is unclear whether the President has the authority to withdraw from the agreement unilaterally, or whether it requires congressional approval. Congress would never paper its walls with NAFTA, would it? If Congressmen and Senators are to act as delegates of the people, this is what the American people think: •

63% of Americans agree (17% strongly) that free trade with Canada and Mexico is damaging the United States economy.

48% of Americans agree (15% strongly) that they would support the United States pulling out of NAFTA.

It is clear why Trump is endorsing this policy. It’s an effective wedge issue for him. Not only does he have the support of his core supporters on this policy, but he also has on side a good deal of Americans who otherwise might not support him, such as independent voters.

It could be entirely plausible that all of the blustering and rhetoric of Donald Trump is simply that: blustering and rhetoric. the best way to transport that oil to American refineries is through the proposed Keystone XL Pipeline. While Obama dithered for years and then subsequently declined to approve Keystone, Trump would likely approve it, and would likely do so quite quickly. It could be entirely plausible that all of the blustering and rhetoric of Donald Trump is simply that: blustering and rhetoric. U.S. Presidents are rarely able to do much of what they propose, given the limitations of the American system of government. Ripping up NAFTA, among other proclamations, may be just a ploy to win votes. Trump might actually believe that Canada is the United States’ best partner, supplier and customer, and he might want to explore in more detail how to expand our ties and relationship. But we simply won’t know until the election unfolds and the aftermath reveals itself. Until then, Canadians will continue to watch more closely than before, and with greater amazement.


Sean Simpson Sean Simpson is Vice President of Ipsos Public Affairs in Canada, and leads its Public-Opinion Polling specialization.

While Trump won’t build a wall with Canada in the same way he plans to with Mexico (and somehow force them to pay for it), he

advocate SEPTEMBER | OCTOBER 2016


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Where to Book your Holiday Party Proof Kitchen & Lounge

Proof Kitchen & Lounge

110 Erb Street West Waterloo 519-208-3333

Delicious by design. Experience our private and semi-private rooms that will delight your senses and create the perfect backdrop to any occasion. We offer upscale contemporary dining experience coupled with a menu that reflects a dedication to using thoughtfully chosen ingredients with a local and world conscious intitiative.

Delta Waterloo

Delta Waterloo

110 Erb Street West Waterloo (519) 514-0404

Crowne Plaza Kitchener-Waterloo 105 King St East Kitchener (519) 569-4575 Charcoal Steak House

Celebrate the season with your colleagues at Delta Waterloo. Our unique venue offers rooms for groups large or small. Exceptional food crafted from local ingredients through our Holiday or custom menus. Our impeccable service will leave your guests with lasting memories.

Crowne Plaza Kitchener-Waterloo Celebrate the Holidays in style and modern elegance in one of our stunning event rooms. WOW your guests with our selection of exquisite All-Inclusive packages for parties of 50-400, including décor, chair covers, meals, parking and more… Call our Crowne Meetings Director, Amanda Kaufman at 519-569-4575 today.

Charcoal Steak House

2980 King Street East Kitchener (519) 893-6570

The Charcoal Steak House, Martinis and dels Enoteca would like to help you entertain this holiday season. Superb private and semi-private spaces are available for your group of 10 to 60 guests. Call our group events coordinator Sara McMurphy today at 519-894-0110 x 2106

Canadian Clay & Glass Gallery

Canadian Clay & Glass Gallery

25 Caroline St. N. Waterloo William Hlowatzki (519) 746-1882 ext. 226

This holiday season, host your event in the region's most spectacular venue. Whatever you are planning, the unique architecture of our award-winning building makes it the perfect setting for you and your guests to celebrate in style.

Concordia Club


429 Ottawa Street South, Kitchener (519) 745-5617

Plan your employee holiday gathering with us! Our private rooms seat 20 400 as well as our Schenke restaurant which boasts our authentic German menu and warm feeling of "Gemuetlichkeit". We can accommodate all your needs. Book early as space may be limited.

Borealis Grille & Bar 4336 King Street East Kitchener (519) 219-9007

Borealis At Borealis we feature locally sourced and prepared foods, wines and beers because we genuinely believe “Local Tastes Way Better”. We offer a casual dining experience with comfortable dining rooms and a relaxed bar. Our private dining room can accommodate groups of any size.

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advocate SEPTEMBER | OCTOBER 2016



Mark Your Calendar September 13, 2016

September 29, 2016

Annual General Meeting and Home Hardware Business After 5

MNP Networking Breakfast Series presents Digital Marketing – What is it and Why You Need it

4:00-7:00pm Host: Conestoga College Institute of Food Processing Member: Complimentary • General Admission: $10 To kick off the fall, we have combined the Annual General Meeting and Business After 5 for one great networking opportunity! During the AGM the new Board of Directors will be installed and there will be lots of time to network with them and plenty of exhibitors during the BA5.

7:15-9:00am • Location: The Inn of Waterloo Marketing has changed. Traditional face-to-face interactions today are blended with online search, paid search, instant messaging and even virtual relationships. Customers now text, rate you and communicate on their terms and will research you and your products before they call, if they call. Customers have more information on products and services than ever before. Business on the other hand must now measure the value of almost every marketing effort. The only thing that seems constant is change

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October 4, 2016 September 22, 2016

Libro Chamber Young Professionals Kick-Off Event

10th Annual Inspiring Women Event 8:30am-4:30pm • Location: Centre In The Square Ticket: $150 • Table of 8: $1100 The largest event in the area designed to celebrate business and entrepreneurial women. Be motivated by the inspirational stories and success messages from leading Canadian Women: Bonnie Brooks, Vice Chairman of Hudson’s Bay Company; Tracy Moore, Host of Citytv’s Cityline; Sarah Davis, CAO of Loblaw’s; Tonia Jahshan, Founder & President of Steeped Tea Inc; and Dini Petty, Media Icon.

5:30-7:30pm • Location: TBA Member: $5 • General Admission: $10 You are invited to join us for casual networking to develop key relationships, build your business network and connect with other young professionals and business leaders. Title Sponsor:

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October 13, 2016

October 24, 2016


100 Mile Feast: Bites of Brazil

6:00-9:00pm • Location: Concordia Club Don’t miss an opportunity to entertain your clients or enjoy with coworkers at one of KW’s most distinctive event attractions, Oktoberfest! Enjoy a German Style Dinner, a complimentary beer, plenty of networking and access to the tent for Corporate Night.

6:00-9:00pm • Location: Delta Waterloo Ticket: $150 ª Table of 8: $1200 Andrew Coppolino of Waterloo Region Eats hosts this event and several local chefs will prepare a menu focused on Brazilian specialties while using locally sourced ingredients. The multi course meal includes wine pairings and live auction with proceeds going towards physician recruitment efforts.

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October 25, 2016 Home Hardware Business After 5

Business Expo powered by your local Chambers of Commerce and BDC, the Business Development Bank of Canada 2:00–7:00pm • Location: Bingemans 8' booth: $300 • 10' booth: $330 Members & General Admission: Complimentary Admission The Cambridge, Guelph and Greater Kitchener Waterloo Chambers of Commerce are excited to host this large-scale exhibitor event with aver 200 booths and over 1200 attendees. Local restaurants and caterers will be on hand to provide samples of their delicious specialties.

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October 18, 2016

5:00-7:00pm Host: Chartright Air at the Region of Waterloo International Airport Member: Complimentary General Admission: $10 Come and see what tricks or treats are planned at this casual networking event with friendly faces and easy conversation that provides an opportunity for B2B networking.




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advocate SEPTEMBER | OCTOBER 2016



2016 Election of Directors Nominating Committee's Slate of Candidates Nominee Profiles

ALLISON BOURKE, Director, Oxford Learning (Locations Waterloo and Waterloo Eastbridge)


Allison is the Director/Owner of two Waterloo locations of Oxford Learning . She has earned several academic credentials and professional designations over the years. She has an extensive background in working with children and families having been the Children's Coordinator for Nova corporation in Japan, Guidance counsellor at Crescent School for Boys in Toronto and the Education Director at Oxford Learning. For the last 5 years Allison's focus has been on helping as many students as possible, regardless of economic status, putting scholarship programs in place at both of her centres. She has recently consulted for the United Way KW helping their GenNext movement get off the ground and she had the honour of being nominated this past year for the Chamber's Young Entrepreneur of the Year award. Allison is a long-standing volunteer at the Chamber and is the current co-chair of the Business After 5 Committee, and regularly attends many other Chamber sponsored events. IN HER OWN WORDS: "I have been involved in the Greater KW Chamber of Commerce for a few years now and it has been a privilege. I have benefited personally and organizationally through networking and educational programming. The GKWCC does great things for small business, non-profits, big businesses and individuals. You most definitely get out of it what you put into it. Being a member of a committee has been a wonderful networking and learning experience for me as well. I look forward to being able to continue my journey with the Greater KW Chamber of Commerce and to serve in a meaningful way."

Thomas is the AVP of Global Trade & Receivables Finance at HSBC Bank Canada, KW. His focus has been on providing strong & unique working capital solutions for companies in the south west Ontario region. He has an extensive background in Global Trade & Corporate Banking across the Middle East, South East Asia & North America. Thomas is a volunteer in the Regional Municipal Affairs committee of the KW Chamber. He is also a volunteer at the Grand River Hospital Foundation’s fund raising committee and has recently been selected to volunteer at CESO (Canadian Executive Service Organization). Prior to re-locating to the KW area, Thomas was actively engaged as an MSH Leader at the Markham Stouffville Hospital Foundation as well as in the Governmental Affairs committee and Business Excellence Awards committee at the Markham Board of Trade. IN HIS OWN WORDS: “The true value of the KW Chamber of Commerce is its ability to engage the wider business community and become its true voice. I have had the opportunity and privilege of building strong connections and networks in my active role with the Chamber. I have always used my various Chamber experiences to identify and recognize businesses of all sizes from Sole Proprietorships to large Multinationals thereby helping them gain the recognition of the community. I look forward to serving and helping the Greater KW Chamber meet its mission of helping businesses and the wider community succeed.”




2016 Election of Directors Nominating Committee's Slate of Candidates Nominee Profiles Adam is the owner and CEO of My IT Guy Corp., which he founded in his early twenties. His success in helping businesses grow through technology and systems has been built by establishing strong relationships and by understanding clients' needs and goals. Having started My IT Guy in 2004, Adam has grown the company to employ 4 full time staff, and since joining the Chamber in 2009 has twice been nominated for Young Entrepreneur of the Year and once nominated for Small Business of the Year (1-10 employees). Adam currently serves as the chair of the Chamber Young Professionals committee, and he also proudly serves on the board for Testicular Cancer Canada. ADAM SMITH, CEO, My IT Guy Corp.

IN HIS OWN WORDS “Having joined The Greater KW Chamber of Commerce in 2009, it has been a pleasure to see all that the organization has accomplished over the years. By participating in the various events and programs I’ve not only grown my business, but have also gained friends and substantially broadened my network. The true value of the GKWCC is far more than what you get out of it – it’s what you put into it that’s the most rewarding. For this reason, I look forward to serving on the board.�



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advocate SEPTEMBER | OCTOBER 2016




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Cross-border Tax Advice Key for Canadians Doing Business in the US BY TIM SOTHERN AND NATHAN KOZAK The U.S. has a vast and dynamic market that offers considerable sales opportunities for Canadian businesses. Yet the complex regulatory environment south of the border makes some businesses wary, sometimes causing them to take on unnecessary risk and liability by attempting to avoid state taxes.

Nexus If you are doing business in the U.S., your first step should be to determine whether you have nexus with any of the states. Nexus is defined as a business’s connection to or presence in a state sufficient to be subject to state taxes. This is generally a minimum threshold. Once this level is passed, the state may be able to tax the business’s income and/or require that business to collect and remit state sales tax. Each state has its own definition of nexus, and thus its own minimum standards of business presence or activity that must be exceeded to trigger taxation. However, there are some general guidelines. A business’s physical presence is still the primary standard used to determine nexus. Depending on the state, this is usually defined as including a physical location (whether permanent or temporary) such as an office, store, or other place of business; inventory or equipment housed within the state; and/or an employee or other representative working within the state, even if not on a full-time basis.

Income Tax If your company has nexus, you are obligated to file state income tax returns should your in-state activities involve the sale of services, the lease of tangible personal property, the sale or lease of real property, and/or the sale or license of intangible property. In some situations, Canadian companies are protected by a federal law (Public Law 86-272) that prevents states from taxing interstate commerce. This law applies to situations where orders are approved, filled, and shipped from outside the state, and the only activity within the state is sales solicitation. However, this law does not apply to the sale of services; any in-state services other than sales solicitation may create nexus. Additionally, in some states this law is deemed only to apply to U.S. persons or residents, making Canadian companies ineligible for relief in these areas. If a company is obligated to file state income taxes, the taxable income in that state is based on apportionment and allocation. The amount is usually based on a combination of three factors: 1. 2. 3.

Sales Property (Rental property, inventory, fixed assets) Payroll

Many states currently use a double-weighted sales factor (i.e. 50% sales, 25% property, and 25% payroll). However, an increasing number of states are moving to adopt a single sales factor (100%

sales) method of calculating taxable income as it results in higher revenues for the state. Canadian businesses that are used to the rules and exemptions allowed in the Canada-U.S. Tax Treaty should also be aware that some states do not follow the federal treaty, either in whole or in part. In these states, nexus rules are deemed to prevail over the treaty, meaning that a company exempt from federal taxes may still owe state taxes.

FATCA in a Nutshell While FATCA aims to increase the compliance of U.S. taxpayers, financial institutions worldwide now need to identify which accounts belong, in whole or in part, to U.S. persons. As a result, banks and other financial institutions are combing through existing accounts, seeking indications that a U.S. person may be a beneficial owner. Non-compliance with FATCA may result in penalties. For further information on FATCA see our article

Conclusion While the US market offers endless opportunities for businesses in Canada and specifically Waterloo Region, it is important for business owners to understand their obligations regarding income taxes to our neighbours to the south. We recommend consultation with advisors who have US cross-border tax knowledge to ensure that there are no unpleasant surprises.


Tim Sothern, FCPA, FCA Tim is a Partner at BDO Canada LLP with over 25 years’ experience in accounting and advisory services. Tim works with business owners in a variety of industries to help them operate, structure and grow their organizations. You can contact Tim at

Nathan Kozak, CPA, CA, CPA (Texas) Nathan is a Senior Manager in BDO Canada LLP’s US tax group. He has over 10 years’ of experience identifying tax planning opportunities and providing proactive US tax advice to owner-managed businesses. You can contact Nathan at

advocate SEPTEMBER | OCTOBER 2016


sponsor profile

Connecting Our Community BY DEVON MORIARTY

The Waterloo Region Record traces its history to the small town of Berlin in the late 1800’s, when The Berlin Daily News published its first issue on February 9, 1878. While the name has changed over the years to reflect the Region that it services, from Kitchener, to Kitchener-Waterloo, and finally, to Waterloo Region, the quality of the journalism has remained the same. Our award-winning journalism has been recognized on a national level, accruing four prestigious Michener Awards, alongside numerous nominations and awards from the National Newspaper Awards, Ontario Newspaper Awards, and The Canadian Association of Journalists, to name a few. Since being a member of the Greater Kitchener Waterloo Chamber of Commerce for more than forty years, the Waterloo Region Record has reported on the incumbency of both Trudeau’s, has captured the legacy of national hero Terry



Fox, broke the RIM Park Financing Scandal through a series of articles, and has covered all the moments in between. In addition to the newspaper, the Waterloo Region Record is proud to deliver local engaging content through a host of speciality publications, consumer shows, websites, and apps. While many are surprised to know that GRAND Magazine and MOST Magazine are both produced by the paper, Grand River Shows might be our best kept secret. From foodies, to bridesto-be, and everyone in between, our consumer shows division is dedicated to showcasing local business and connecting them with consumers in the community. Our company vision is embodied through our motto “Connecting Our Community,” and we do this through more than just our products. Unique in our approach to community

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involvement, the Waterloo Region Record has a distinguished Community Partnership Program (CPP) with a mandate to support collaborative initiatives with engaged citizens and organizations that strive to enhance the vitality of Waterloo Region. Through our sponsorship program, a part of the CPP, we have developed partnerships with over 150 organizations in the region, and we continue to donate millions of dollars of inkind advertising annually to local charitable and not-for-profit groups.

This kind of community building is also present our Barnraiser Award. The award is inspired by Governor General of Canada, David Johnston, who in the fall of 2007, called on Waterloo Region to strive to be Canada's Knowledge Capital. He suggested 10 goals, which included celebrating community leaders who contribute to the Waterloo tradition of inspiring, collaborative achievement. Each year, the Waterloo Region Record honours an individual or organization that embodies the spirit of collaborative community building.

While our sponsorship program produces positive results for numerous charities and not-for-profit groups in the community, our charity work extends far beyond that. In partnership with the Lyle S. Hallman Foundation, we founded the Kids to Camp Fund over ten years ago. The funds are administered through the local community foundations, and they cover camp costs for local children in need.

As an organization, the Waterloo Region Record is a proud

In addition to giving children camp experiences, we also promote literacy in the Region through the Waterloo Region Record Literacy Fund that finances local literacy initiatives, the Books for Kids drive that collects new books and distributes them to children in need through the Salvation Army’s Christmas Hamper Program, and the Newspapers in Education program that supplements the curriculum of local educational sectors by utilizing the newspaper as a living textbook. The Waterloo Region Record has also been instrumental in the One Book One Community initiative which supports reading, celebrates Canadian writers, and builds a sense of community through the shared experience of reading. As an enthusiastic supporter, our Editor-In-Chief unveils the book at the annual kick-off event, we emcee various One Book One Community events, and we also host the closing luncheon.

member of the Greater Kitchener Waterloo Chamber of Commerce. We always look forward to being a part of the Annual Business Excellence Awards, and our staff continues to find value in attending the networking breakfasts. We also appreciate the opportunities that the Chamber provides us with through their hosting of the Inspiring Women Event and the Business Expo. Connecting our Community is a common value shared by the Greater Kitchener Waterloo Chamber of Commerce and our organization, and is one of the many qualities that has made us a proud partner over the past 41 years.


Devon Moriarty Devon Moriarty is the Marketing & Community Relations Manager for the Waterloo Region Record, where she oversees the Community Partnership Program.

advocate SEPTEMBER | OCTOBER 2016



Brexit Untangled: What Does it Mean for your Business? BY AUBREY LASKY On June 23, 2016 the United Kingdom (UK) voted by referendum to leave the European Union (EU). Nicknamed Brexit, the decision to leave rocked global stock markets which slumped in the aftermath of the vote. It may be tempting to ignore the whole ordeal and hope the storm blows over. Increasingly, however, it has become clear that ignoring Brexit is not a viable option. Following the referendum we have seen political upheaval in the UK, the pound sterling drop to a 30-year low and softening of the financial markets. It is evident that Brexit has far reaching implications for businesses and governments around the world, including here in the Kitchener-Waterloo Region. The question many business owners are asking is, how will Brexit affect my business and what should we do about it?

Four Freedoms The key principles that lie at the heart of the EU and underpin the European single market are the four freedoms – the free movement of goods, services, capital and people - over borders. The freedoms, which are enshrined in EU treaties, aim to remove trade barriers and harmonize national rules at the EU level. Once the UK leaves the EU, it is unclear how these four freedoms will apply to the UK, if at all. The UK has traditionally been a gateway for Canadian companies doing business with EU member countries. If the UK no longer has full access to the EU common market, and ceases to enjoy the four freedoms which have historically supported its economy, it is difficult to predict exactly what relationship Canadian businesses will have with the UK in the future.

The way Canadians conduct business with the UK will also change once the UK officially departs from the EU. Hundreds of laws, rules and agreements governing everything from trade to taxation to immigration will need to be rewritten. Since Britain is Canada’s third largest trading partner, it is easy to see how Brexit will have a lasting impact on businesses here in our own community.

What Next? The UK can trigger its departure from the EU by invoking Article 50 of the Lisbon Treaty following which the UK will then have two years (with the possibility of extension) to negotiate the terms of its exit. The UK government has confirmed that it will not trigger the Article 50 process to leave the EU before the end of 2016. This means that we are unlikely to get a clear idea of what kind of deal the UK will seek from the EU until next year. This means businesses should be prepared not to have a full picture for some time to come.

Dealing with Uncertainty Brexit will change the legal relationship between the EU and the UK and the post-Article 50 negotiations will determine the scope and severity of this change. These negotiations may be protracted and the medium term economic impact of the referendum result remains highly uncertain. Besides a weakened pound, businesses should prepare for other Brexit-related economic impacts as well. In order to deal with this uncertainty, companies should: •

assess exposure to the UK market – who are your UK customers, suppliers and outsourcing providers?

determine how foreign exchange rate swings affect your business

review pending transactions in the UK that might be avoided, accelerated or postponed

measure the impact of potential Brexit risks on your business and your trading partners

Impacts in Kitchener-Waterloo Despite all of the shock and awe, the risk of imminent danger to the underlying economy here in Kitchener-Waterloo is small. Nevertheless, the fifth largest economy in the world experienced a major disruption which lead to economic turbulence that was felt around the globe.




Look for Opportunities On a positive note, many are predicting that there may be opportunities for Canadian businesses resulting from Brexit. Canada has a stable financial services sector which is globally recognized and this may be attractive to international investors seeking shelter from the storm. Moreover, Canada has long awaited free trade with the UK and, until Brexit, Canada was forced through the EU bureaucracy in Brussels which controls access to every EU country. A Canadian-Britain trade agreement will be a priority for Ottawa and businesses would be wise to identify and pursue post-Brexit opportunities for trade and partnerships.

company with interests in the UK and the EU will need to assess the impact of Brexit on their commercial operations and international strategy. By taking proactive steps now, businesses can prepare for Brexit’s impact and position themselves to take advantage of any available opportunities.

Conclusion The Brexit referendum decision marks the first step in what will be a process of unprecedented transition. Like it or not, it is time to start planning to do business in a post-Brexit world. Every


Aubrey Lasky Aubrey Lasky is a partner at Gowling WLG and is licensed to practice law in Ontario and England and Wales. Gowling WLG is a new global law firm, with over 1,400 legal professionals and a range of dedicated business support teams across 18 cities in Canada, the UK, Europe, Asia and the Middle East.

SAVE SAVE THE DATE DAATE Join us Thursday Thursday, y, November November 3 as we celebrate celebrate our community’s community’s entrepreneurial visionaries along with Waterloo Region’s Region’s future business leaders! Waterloo



The event will be held aatt Bingemans Conference Centre, single tickets cost $150.00; a ta table ble of 8 costs $1,050.00.

Join The Conversation On T Twitter: Twitter witter:

For full details, please visit jacanada.or g/halloffame.

@JAWatRegion @JA AWatRegion


advocate SEPTEMBER | OCTOBER 2016



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Exotic, Tropical or Traditional Weddings • Birthdays • Anniversaries Sympathy • Funerals • Corporate 41 Princess St. E., Waterloo, Ontario N2J 2H6 519.725.1113 • advocate SEPTEMBER | OCTOBER 2016


member notables

MEMBER NOTABLES Kitchener Rangers Announce Coaching Roster for 2016/17 Season General Manager Murray Hiebert has announced a series of coaching changes as the Kitchener Rangers enter the 2016/17 season of the Ontario Hockey League Western Conference Midwest Division. Jay McKee is the new head coach, replacing Mike Van Ryn who resigned after last season for personal reasons. McKee was most recently associate coach with the Rangers after assistant positions with the Erie Otters and Rochester Americans. He played fourteen seasons in the National Hockey League. Matthew Barnaby joins the staff as assistant coach and Jason Fortier is the new associate coach. Barnaby also played fourteen seasons in the NHL and recently worked in broadcasting for major outlets across Canada and the United States. Fortier was assistant coach last year for the Memorial Cup finalist Rouyn-Noranda Huskies of the Quebec Major Junior Hockey League. The Chamber welcomes Mr. Barnaby and Mr. Fortier to Waterloo Region and wishes them all the best as they transition to the new team and community.

Provincial Recognition for Pioneer Craftsman Kitchener-based Pioneer Craftsmen has been named a finalist in the Ontario Home Builders’ Association (OHBA) 2016 Awards of Distinction for Most Outstanding Home Renovation – Actual Retail Value over $500,001. The award will be presented on September 20, 2016 at the OHBA Annual Conference in Collingwood. The Waterloo home for this nomination underwent an impressive transformation, including a redesigned kitchen already named Best in Canada by the Canadian Home Builders’ Association in their 2016 National Awards for Housing Excellence ($65,000 and Over). Pioneer Craftsman has over 60 years of service to clients in the Waterloo Region – Guelph housing and renovation market and is currently managed by President Jamie Adam.

Stevenson & Hunt Insurance Brokers is now Arthur J. Gallagher Canada Limited Commercial brokerage Arthur J. Gallagher of Itasca, Illinois recently announced the rebrand of the Noraxis group of Canadian Insurance brokers to Arthur J. Gallagher Canada Limited. Stevenson & Hunt Insurance Brokers, with offices across Ontario including Waterloo, will be part of this rebranding. According to the company in a media release, the move to unify the business behind a single brand marks another major milestone in Gallagher’s quest to become the leading insurance brokerage in Canada. It will make it easier for customers to access and understand Gallagher’s full range of enhanced capabilities, expertise and client services.



member notables

MEMBER NOTABLES Home Hardware Wins Truck Fleet Safety Award Home Hardware Stores Ltd. recently received a national safety award for large truck fleets. The St. Jacobs-based company received the Large Fleet Safety Award at the annual conference of the Private Motor Truck Council of Canada. The award recognizes private truck fleets that are dedicated to safety improvement. It is the sixth time since 2006 that Home Hardware has won the award. The company operates a fleet of 140 trucks and 500 trailers that deliver products to almost 1,100 stores across the country, travelling approximately 18 million kilometers annually.

Charcoal Steak House – Sixty Years of Service Charcoal Steak House, located at King Street East and Fairway Road in Kitchener, is celebrating 60 years of business in Waterloo Region. Opening their original location in 1956, the family owned restaurant has become a staple in the community for quality service and fine dining. Current owners Tim and Tom Wideman attribute their success to their essential team members who they deem “a tremendous group of hospitality professionals who take their craft very seriously and are committed to an exceptional guest experience.”

-SINCE 1956-

Target Therapeutics – Ten Years of Service Target Therapeutics, a Kitchener-based clinic specializing in the treatment and prevention of pain, is marking ten years of service to the community. The organization specializes in the treatment, management and prevention of muscoskeletal pain by integrating the service of many professionals including Physiotherapy, Registered Message Therapy, Chiropractic, Registered Acupuncture, Osteopathy and Certified Pedorthist. They look forward to many more years of fostering relationships with the community.

advocate SEPTEMBER | OCTOBER 2016


Helping Us Make Our Vision Possible A special Thank You to each of these Chamber Sponsors.



12@12 Chamber






BUILT TO LEAD. Cushman & Wakefield is a leader in the global real estate marketplace, putting the client at the center of everything we do. With over 43,000 employees in over 60 countries. 4.3 billion square feet of space under management. $191 billion in transactions. $5 billion in revenues. Built to help clients reach their full potential.

Michael H. Polzl President Broker of Record Cushman & Wakefield Waterloo Region Ltd. 4295 King Street East, Suite 101 Kitchener, ON N2P 0C6 +1 519 585 2200 Ext. 224

advocate SEPTEMBER | OCTOBER 2016


Take a bite out of your to-do list this holiday season. Let us handle the catering. For creatively festive catering solutions this holiday season, call us at 519.744.1555

BINGEMANSCATERING Phone: (519) 744-1555

Toll Free: 1-800-667-0833


September - October Advocate  
September - October Advocate