2025-2026 Communications & Marketing Processes & Policies 072825 by grapevinefaith

BRAND & DESIGN GUIDELINES

Design Elements

A list of fonts, colors, and logos can be found here Grapevine Faith official colors are red and white, with navy accents Please note: our primary colors are RED and WHITE Our secondary or accent color is BLUE

Anything printed (including clothing, uniforms, swag, pamphlets, equipment, etc ) with the Faith name or logo on it must be approved by the Marketing & Communications office Unauthorized clothing, uniforms, swag, pamphlets, equipment, etc is subject to conﬁscation or removal.

Academic Seal vs. Logo Usage

In an effort to streamline our branding and representation across products and correspondence, the Communications office has updated the policies for logo use

Logo Usage

The logo is the face of the Grapevine Faith brand, and therefore must NOT be changed or altered. The lion head always faces to the right. Please see below for acceptable and unacceptable uses.

Acceptable Uses

● Used with black, white, our red, our blue, or a combination, as long as all text is the

Unacc

References to Grapevine Faith

In text format (email, Word documents, and presentations for example), we must have a consistent approach for how to write the school name. The following are the correct references:

Legal/Formal documents: Faith Christian School, Inc.; Grapevine Faith Christian School

Media & printed materials: Grapevine Faith Christian School; Grapevine Faith

Internal to families/staff: Faith; Faith Christian; GFC (may also be used in media/online only when preceded by or accompanying Grapevine Faith Christian School on the same page)

GFCS STYLE GUIDE

This style guide applies to all communications on behalf of Grapevine Faith faculty and staff. Please refer to this guide for both internal and external communication, preparing marketing materials and collateral, and any other branding purposes, such as printed material and products

View here

SUPPORT REQUESTS FROM COMMUNICATIONS & MARKETING

Faith Weekly Request

Faith Weekly is published every Thursday. Please note that content is high level announcements that impact most families. Additionally, celebratory posts and awards are always welcomed

If you would have announcements for Faith Weekly, you will need to submit a Faith Weekly Request by Tuesday before publication

Click here for Faith Weekly Requests

If you have something urgent after Tuesday, please email Tammy Peden directly

Social Media Content Request

Social media takes ALL of us capturing incredible stories all over campus and on school sanctioned outings/travel Therefore, if you would like to post content to the Faith social media platforms, please submit a Social Media Request 48 hours in advance and we will plan for coverage

Click here to submit or suggest Social Media content

NOTE: You are encouraged to share your photos and videos for consideration for social media

PHOTO SHARING LINK

Creative Requests

If you require graphics, photos, videos, or printed materials, please submit a Creative Request

Take into consideration the following lead times from request to in-hand:

Click here to complete a creative support request.

Print Design/Layout - 3 weeks

● Signs/banners

● Cards

● Programs

● Brochures/booklets

Digital Graphic/Design - 1-2 weeks

● Multi-page documents (non-printed)

● Social media graphics

● Digital invites

● Logos

Video - 4 weeks

● Promotional videos

● Virtual Open Houses

● Virtual Chapel

● Editing videos that already exist (adding graphics, music, etc )

Photography - 3 weeks

● Scheduling someone to photograph your event, game, class, etc

Replacing Print Items - 2 weeks

● Things that already exist, like stationery, envelopes, etc. (business collateral)

Family, Student or Staff Resource Request

The Resources (by portal: family, student, staff) and the website provide essential information to families To help us stay updated, you may make a request for changes to the resources or website UPDATE: Please allow 5 business days for requests to be completed

Click here to make a request for an update to a resource or the GFCS website.

Veracross Support

For questions regarding Blackbaud, please contact IT@grapevinefaith.com.

COMMUNICATIONS POLICIES

Online Resources

Any student or staff-created online content showcasing Faith, such as external class websites or published public videos, must be approved by the Communications office This will allow Communications to best promote or to tailor the content to our consistent brand guidelines

Email Guidelines: Constituents

All faculty and staff MUST pull emails from Veracross for contact information It is important to use the email links in the roster/communications feature as opposed to creating a separate list as email addresses can change Always place email addresses in the BCC field

Teachers and coaches, please limit your messaging to your individual classes or your sport roster(s) only

Many of our families receive multiple communications throughout the day To keep important messages from being lost, any emails that need to be delivered to a larger audience (i e an entire grade level) need to be coordinated through the Communications office

Never share electronic distribution lists (lists of parents, students, contact information) with anyone. Parents and/or students can access contact information in the online directories following. If a parent or student asks for contact information for your class or team, please refer them to Jessica Branch.

Bulk | Larger Audience Emails

We utilize Finalsite to send emails to our staff, families, and Faith network throughout the year (Faith Weekly, events, updates from Dr. Smith, etc.). Using a platform like Finalsite helps us measure open rates and ensure that people are receiving our communications. Seek assistance from the Communications Department if you are needing to send an email to any audience larger than a class(es) or team roster(s).

If a parent alerts you that they haven’t received something, please contact Tammy Peden or Jessica Branch to check system settings.

Social Media

Our full Social Media Policy can be found here, which includes important information about the Faith social media accounts and expectations for social media etiquette.

Whenever posting on your personal social media, please consider the following questions:

● Am I spotlighting something that the school hasn’t shared yet?

○ Instead of posting, please share these details with the Communications Office so the school has the opportunity to share this news first Once the school has posted, feel free to share the school’s post on your personal page

● Is this reflective of our school’s core values (truth, wisdom, honor), Statement of Faith, Staff Covenant and Lifestyle Statement?

○ Be mindful that you are a reflection of Faith 24/7, including online. We don’t want a fellow staff member, Faith family/student, or prospective family concerned about the values of our school because of a comment or post that comes from staff.

● Is this perpetuating brokenness or redemption?

○ This is a question that is posed in Biblical Worldview Foundations and lends itself perfectly to social media, especially if you’re unsure about something you want to say Is what you’re commenting, posting, or liking/disliking perpetuating brokenness or redemption?

GroupMe/Facebook Engagement, Comments, and Sharing

GroupMe and other social media groups allow for families to help each other with recommendations and insights. However, faculty and staff may not use these platforms for “official school messaging.” Please see complete Social Media Policy here.

As with other social media platforms, remember to engage in a positive manner in these groups. Many of you may be in these groups as parents, but remember you also represent the school as a staff member.

If you are concerned about something you see posted on social media from a member of the Faith family, please contact your principal or Tammy Peden for guidance

Public Relations and External Media Requests

For any media requests (newspaper, TV, etc.), always reach out to the Communications office for assistance prior to accepting or scheduling interviews We will be able to provide guidance for your responses and best promote your coverage A representative from the Communications office will also be on hand during your interview

Email Signatures

Please be sure your email signature looks like the appropriate one for your department/division on the following page Instructions for inserting the email signature in your Gmail account can be found below the signature templates on the following page

You may choose to include the school address (Worth St. or Dallas Rd.) or not, as well as your extension. Please do not change the signature to fit your own personal style as this is part

of our branding. Please do not add to the content unless you choose to include an additional phone number.

Icons related to educational credentials/certifications may be added below the signature Please contact the communications office for help with size/space formatting of any additional approved icons Refrain from using clipart/images, quotes (biblical or otherwise) or additional wording below the signature.

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