APPENDIX A EUROPEAN MEDIA EVENT EXPERIENCE
CURRICULUM VITAE
CURRICULUM VITAE & REFERENCES
James Sinclair: Creative Director/Writer, Video
EUROPEAN MEDIA EVENT EXPERIENCE
James spent his formative years as a writer at some of London’s most highly regarded agencies, including, BBH, BMP DDB, Lowe, GGT-Simons Palmer, & TBWA\London.
The senior members of our Sony project team have combined experience of over 10 major European events where the Media have been either the sole or a significant proportion of the total audience. Ariba Annual Customer & Press Events: Frankfurt, London, Milan, Paris and Utrecht BA “One world” Press launch: London Compaq Eureka! Pan European Media launch of merger between Digital & Compaq: Paris Hertz Press and Sales event: Monte Carlo Lexus Car launch for Press and Dealers: Geneva Orange Press and Sales event: Budapest & London Pioneer Investments Presentations to Financial Analysts: Rome, Sardinia, Interlaken Range Rover Press and Dealer launch: London, Scotland and Italy Samsung Electronics Pan European Media product launch & brand ID for 21st Century: London Volvo V70, C70, V40 launch and exhibition to Press and Dealers: Gothenburg Volvo Press and Dealer launch: Gent, Belgium Car Press and Dealer launch: France World Lottery Association Conference For 1500 Lottery organisations and Press: Scotland
During this time he made significant increases in the businesses and accolades achieved by the respective agencies and their clients - both nationally and internationally. Noteworthy work:
David has directed several award-winning short films and has most recently shot a Film-Council funded HD period drama, TUG which is currently in post-production. Further Sony credits include: Life in the Ring (2’) Comedy HD commercial about a boxer’s dedication - for Sony PS2 ‘Mountain’ (7’) Short Documentary on the making of a million-dollar commercial - for Sony
Graeme Mackie: Creative and Executive Producer, Live Events
The ‘Double Life’ commercial for Sony Playstation (written between stations on James’s train ride home to Sussex) secured its number one spot in the worldwide console market and set the tone for a complete change in the way gaming manufacturers address their markets. This was the single most awarded ad on the globe for the year 1999/2000; which included 3 D&AD pencils, 2 Clios, a Cannes Lion and the coveted BTAA TV ad of the year award. The ‘Keep Walking’ campaign for Johnnie Walker whiskey won the £50 million account for BBH and went on to increase worldwide sales by 12% in the first 3 months of the campaign breaking. ‘Lost Dog’ for Volkswagen was voted Campaign’s best individual press ad of the year 2001. In light of the ‘Think Bigger’ campaign, TBWA London was made official patron of the Big Issue & Big Issue Foundation. Before joining See: London as Partner and Creative Director, James was Executive Creative Director of the 90m Ford account at Ogilvy & Mather, charged with raising the perception of the Ford brand across 22 European markets. During his tenure he improved agency/client relations and orchestrated a steady rise in the quality of creative output across the region in some cases resulting in a tenfold increase in showroom traffic. Until recently James was one of a select team of global creative directors tasked with raising the quality of the creative output of their international accounts.
Graeme prefers to let his clients speak for him: 8th December 2005 Sony Marketing Europe The Heights Brooklands Weybridge Surrey KT10 OXW Dear Sir Graeme Mackie has worked on my live event projects as Creative Director since 1999. First for Compaq then for HP. Since then he has provided consulting to me over the past three years in my role as HR Director for Activision, Europe. Whatever the brief and budget, he has always delivered a level of imagination beyond my expectation. Audiences have always remembered his events as special. Equally, his ability to translate complex business messages into memorable live communications has added to the success of my overall event objectives - whichever business I have worked for. Finally, he has always delivered his creatives on time and on budget. Graeme is truly my trusted advisor in this space.
David Ward: Video Director Since graduating David has directed numerous, award-winning commercials, documentaries and dramas all over the world. His latest commercials with Raygun Films have recently won two regional Emmy Awards in the U.S.A. His commercial clients include: Pizza Hut, Cadbury, Eurostar, Panadol, Crest (Proctor & Gamble), Interflora, NBC and Sony.
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Yours faithfully Orla Byrne Senior Director Human Resources Activision Europe