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Proposal

National Association of Pension Funds 2011 Flagship Events Structures and Branding Presented by Graeme Mackie for Bicknell Scenery Ltd 17.10.10


CONTENTS

PAGE

Generic Branding Device

3

Brand Enhancement Mural

4

Registration Desk

5

Auditorium Staging for large halls

Annual Conference

6

Auditorium Staging for large halls

Annual Conference

7

Auditorium Staging for large halls

Regional Conference

8

Auditorium Staging for smaller halls

Investment & Voting Conferences

9

NAPF Stand

Welcome Desk

10

NAPF Stand

Discussion Areas

11

NAPF Stand

Brand Enhancement Panels

12

NAPF Stand

Overall view

13

NAPF Stand

Floor plan 1

14

NAPF Stand

Floor plan 2

15

Business Centre

Hot Desk Units

16

Business Centre

Floor plan 1

17

Business Centre

Floor plan 2

18

RREV Stand

Overall view

19

RREV Stand

Floor plan

20

Banners, flags and signage

21

Budget

22-24

Production Timeline

24

Calendar of Events

24


GENERIC BRANDING DEVICE

DESIGN APPROACH 

Combine ‘spiro’ device with images of dialogue.

SOLUTION 

Brand Enhancement Mural.

APPLICATION 

Registration Desk.

NAPF Stand.

Business Centre.

Breakout Sessions.

Banners and signage.

DEVELOPING A ENHANCEMENT MURAL A key requirement of the briefing document is to apply a brand enhancement device to all structures. We understand the device itself will take the form of a ‘spirographic’ pattern. Several variations of this pattern were provided with the brief. We took one and decided it would be more interesting to focus on a set of details within the pattern rather than the whole. The details we selected are strong enough to work on their own or in a grouping, as shown above. Next, we wanted to introduce images of dialogue to symbolise the background debate within the Pensions Industry, and also the dialogue that NAPF creates on behalf of the Industry. We looked into a number of ways of combining the ‘sprio’ details with these images, using various tints of the NAPF colours. Above, we show how we experimented with these elements to see how they could work together in the form of a brand enhancement mural. We are confident that this technique will work on all structures in the Auditoriums, on the Stand, the Business Centre and the Registration Desk. Overleaf, we show our working version of the mural and over the following pages we demonstrate how it can be applied to the structures. Pictured above: Developing the idea


BRAND ENHANCEMENT MURAL PROPOSED WORKING VERSION

THE BRAND ENHANCEMENT MURAL Our working version. The ‘spiro’ details are printed onto transparent Perspex, allowing a clear view through to the background images. By dividing the whole pattern into a set of details we can make it work much harder without losing its meaning; the whole pattern would appear on delegate hand outs so the delegates will automatically link the details to the whole pattern. Even if NAPF decides to use a different version of the ‘spiro’ pattern, we are confident that our approach will work very well. Pictured above: Our working version


REGISTRATION DESK DESIGN APPROACH 

It’s important to introduce the overall brand enhancement treatment, or “the brand mural’ we have called it, at this point. From here on the delegates will recognise it in various applications and treatments across all other structures at during the event.

The ‘spiro’ details, applied to Perspex, are clearly visible and in this case we suggest applying relevant information to them: we have shown an overall presentation schedule; additionally a venue plan could be required for the larger venues; and a floor plan for the exhibition at the Annual Meeting could be helpful.

The images set the tone for the conversations and dialogue that will characterise the event itself.

A large ‘spiro’ feature spans the front of the desk. This will be formed from frosted, unbreakable, Polycarbonate* with the line work printed directly onto it. *David Blaine’s box made from same material!

FUNCTIONALITY 

We understand the pressure on registration staff to process delegates swiftly and have taken this into account.

The desk is long enough for up to 6 staff to work together.

Alphabetical signs help delegates to join the right queue.

The desktop is large enough to hold 800 badges either in trays or loose.

Beneath the desk (not shown) there is storage space and shelves.

And finally, a clock on the back wall helps keep everyone on time!

MULTI USE & MULTI PURPOSE 

Both desk and back wall are modular in construction.

THE FIRST IMPRESSION.

Easy to carry and erect.

The delegates begin their visit here, at the point of registration. Style and function are therefore of equal importance. In terms of design, all the elements of our brand enhancement mural come

Can be scaled up or down (max 6m / min 2 m).

together to form a modern and well planned registration desk. The images communicate DIALOGUE, while the ‘spiro’ panels link with the delegate packs which staff hand to delegates, creating

The back wall is self-supporting, and can work equally well

consistency right from the start. In terms of space, we are often involved staffing registration desks, not just in building them and so we understand the pressure on staff. We have provided

as a branding and/or information display wall – without the

enough space and facilities to make the desk a comfortable place to work.

desk itself. This might be very useful where registration is not required, such as at the Annual Dinner.

Pictured above: 6m wide registration desk and back wall for audiences of 600-800


AUDITORIUM STAGING VERSION 1: LARGE & MEDIUM AUDITORIUMS Investment Conference, EICC, Pentland Suite – Audience 700 Annual Conference, SECC, Lomond Aud. – Audience 800 Regional Conference, ICC, Hall 5 – Audience 200 DESIGN APPROACH 

Our brand mural is carried forward from the Registration Desk to drive message of DIALOGUE.

All elements are combined into a flexible scheme that can fit into any size or shape of venue or room.

2 versions – one for the large & medium auditoriums, another for the smaller, lower rooms (eg, CASS).

Whether large or small, the same style can be achieved.

Suitable backgrounds placed behind the areas that TV cameras would film, in particular the Q&A desk and the lectern.

Individual items lightweight and easy to install.

Where available, use of overhead hanging bars to fly scenic items, e.g. the ‘spiro’ panels.

DESCRIPTION OF ELEMENTS 

Photomural digitally printed onto lightweight panels.

‘Spiro’ panels digitally printed onto theatrical gauze and stretched tight within metal frame.

Projection screen (front and rear) framed in NAPF lt Green

Lectern backing wall features 3D NAPF logo.

Lectern with ‘spiro’ graphic front and NAPF above.

Q&A panel desk: laminate top, chrome legs, bar height expandable for between 4 – 8 panellists.

Additional staging units supplied where required.

Carpet provided for all occasions in NAPF blue. THE CONFERENCE BEGINS.

EASE OF INSTALLATION 

Max build time 6 hours for large venues.

The immediate impression as the delegates enter the auditorium will be of deliberate consistency with the registration desk. The photomural, ‘spiro’ panels, even the large ‘spiro’ graphic first seen on the front of the registration desk are all reproduced here, although in much larger scale. Here we have transformed these elements into a stage design, using graphics and structures to reinforce the message that we believe is key – DIALOGUE.

LIGHTING 

Guidance to in house lighting designers will be supplied.

The ‘spiro’ panels themselves will be placed several feet in front of the mural, creating a sense of depth to the overall design. The projection screen, framed in NAPF light green, will vary in size according to audience numbers and seating layout. The panel desk is bar height with a frosted Perspex modesty panel; the panellists will sit on high stools, an approach that is certainly modern and which works well when a ‘walk and talk’ facilitator interviews panellists. Colours, all taken from the NAPF palette, are well suited to TV camera recording.

DIMENSIONS H: 6m x W: 13m

th

th

Pictured above: 13m wide version as it would appear in the Pentland Suite at the EICC (Investment Meeting on 17 -19 March 2004)


AUDITORIUM STAGING VERSION 1: LARGE & MEDIUM AUDITORIUMS Investment Conference, EICC, Pentland Suite – Audience 700 Annual Conference, SECC, Lomond Aud. – Audience 800 Regional Conference, ICC, Hall 5 – Audience 200

PRODUCTION DESIGN EXPERIENCE Having worked in each of the three larger conference venues (above) we are able to offer advice not only on the structures that form the main focus of this proposal, but also in other essential areas of production. We’d like to highlight two areas of particular relevance to our proposals. 

Lighting - we frequently design lighting solutions for our stage sets. This means that our stage sets are designed with lighting in mind. In particular the ‘spiro’ panels’ are designed to work in conjunction with in-house lighting to create the effect of floating in front of the photomural.

TV recording – Many of our stage sets have been used to support TV recording, including the Launch of Self Assessment for the Inland Revenue.

WHAT THE CAMERA SEES. Whether projected live to the audience or taped for broadcast news, the ‘spiro’ details and the NAPF logo are clearly in-shot; backgrounds are graphic and strong; colours corporate and TV friendly. Pictured: right - camera views of Q&A desk and speaker lectern; above- wide angle view of entire Pentland Suite at the EICC, showing our staging proposal.


AUDITORIUM STAGING VERSION 1: LARGE & MEDIUM AUDITORIUMS Investment Conference, EICC, Pentland Suite – Audience 700 Annual Conference, SECC, Lomond Aud. – Audience 800 Regional Conference, ICC, Hall 5 – Audience 200

DESIGN APPROACH 

As this visual clearly shows, the same set can be used in Hall 5 at the ICC (audience 200) and the EICC (audience 700). This is possible as these venues have stages of matching width and height.

Although not visualised, the stage at the SECC is also very close in overall dimensions and will therefore allow the same set to be installed.

DIMENSIONS 

H: 6m x W: 13m

TV RECORDING 

Should this be required, the pictures below show that once again, the set provides a very good backing – even when viewed from the side.

CONSISTENT LOOK - WHATEVER THE VENUE. Onto to Hall 5 at the ICC for the Regional Meeting in September. Knowing this venue well (we installed a stage set here earlier this year) can say for certain that the photomural built for the EICC and the SECC will fit exactly – even down to the position of the ‘sprio’ panels, the Q&A desk and the lectern. Although the audience will be smaller than both the EICC and the SECC, we recommend using the same size of screen in this case. This side-on view gives shows how the ‘spiro’ panels are positioned away from the photomural creating a sense of depth. st

Pictured above: 13m wide version as it would appear in Hall 5 at the ICC (Regional Meeting, 21 September, 2004)


AUDITORIUM STAGING VERSION 2: SMALLER CONFERENCE ROOMS, OR EVENTS NEEDING VERY FAST FIT UP Corporate Governance Conference, CASS – Audience 100 Voting Conference, CASS – Audience 100 Annual Lecture, TBC – Audience 250 Autumn Conference & Dinner, QEII CC – Audience 300 DESIGN APPROACH We envisage the need for a scaled down version of the large stage set. This approach could be required for 2 reasons: 

Rooms such as the auditorium as the CASS Business School will have lower ceilings, smaller stage areas, and limited projection distances

Other rooms, while being similar to Hall 5 at the ICC in terms of seating capacity could be less easily accessed, reducing the available time to fit up. This will be the case for the Autumn Meeting and Dinner at the QEII Conference rd

Centre. Not only is are these rooms on the 3 floor, but we understand that as little as 2 hours would be available to build the stage set. CONSTRUCTION. 

In this case, all the ‘spiro’ panels will be attached directly to the photomural, in the same way as the Registration Desk. This will reduce the time required to complete the build up.

The photomural seen here, 2 metres lower than the larger version, although similar in width.

If necessary, raised staging will be brought in, but limited to the area surrounding the speaker lectern and the Q&A desk only.

The Q&A desk itself can be reduced in width, if required.

As shown in this visual, the screen can be offset, rather than centre stage. This will be the case for the CASS events since the in-house rear projection booth is itself offset.

INTERNAL BANNERS 

Banners will be hung within all auditoriums. Here, at CASS they will be very useful, given the wide sweep of seating.

DIMENSIONS 

H: 4m x W: 10m

EVEN IN THE SMALLEST OF MEETING ROOMS. The style remains consistent throughout. Small, but perfectly formed. Pictured above: 2m lower than previous auditoriums, the treatment for The CASS Business Centre (Corporate Governance & Voting Meetings, Jan and Feb 2004)


NAPF STAND A TOTALLY FLEXIBLE TREATMENT 

Max stand size 70m2

Min stand size 35m2

OPEN STYLE 

Avoid solid walls

Use translucent materials and open framework

FREE STANDING ELEMENTS 

The stand will comprise 3 main elements, all being freestanding allowing each to be placed according to the shape and size of the stand.

These elements can be equally effective on an island site within a large exhibitions such as at the Annual Meeting, or on it’s own within a room, such as at the Autumn Meeting at the QEII Conference Centre

ELEMENT 1 - WELCOME DESK DESIGN APPROACH 

The central feature of the stand

Space for 16 bar stools for stand visitors

Space for 2/3 staff

Height adjustable overhead sign incorporating spotlights

Lower desk in 4 sections

Option for 2 plasma screen

BRANDING 

Application of the ‘spiro’ design to front face of desk.

Application of ‘spiro’ details to the overhead sign.

FINISHES 

Laminated desk top

Eggshell desk front

Satin finish overhead sign with vinyl graphics

THE HEART OF THE STAND.

Satin finish upright support

We seized on two cues to lead to our first idea for the stand: first, a significant proportion of the stand is normally taken up by tables and seating; second, the positive feed back we have received to our suggestion that dialogue is a central to the events. We therefore suggest that the stand could be built around a seating area where a number of key activities would be possible: a

DIMENSIONS 

Desk diameter

3.2m

place to meet and take coffee and light refreshments; a place to find information and literature; a place for NAPF staff to strike up conversations with stand visitors. We call this feature The

Sign height

4m

Welcome Desk. Above the desk, we propose a 360 degree stand sign, visible from all sides of the stand and high enough to ensure a clear view from across the exhibition. As an option, a pair of flat screen video monitors (plasma type), could display NAPF video material, adding to the appeal of the welcome desk. We believe this approach will attract delegates to the stand, help staff to engage in conversations and encourage visitors to stay longer. Pictured above: The Welcome Desk


NAPF STAND ELEMENT 2 - DISCUSSION AREAS DESIGN APPROACH 

Curved metal framework back wall to create semi- private discussion area for 2/3 people.

Integrated into framework: - details from auditorium/registration photomural - ‘spiro’ panels on frosted Perspex - NAPF information graphic panel - NAPF logo - all graphic panels are double sided

ELEMENTS 

Back wall as shown.

Graphics as shown.

High stool and 2 chairs.

Literature rack.

2 plants.

HOW MANY? 

Four Discussion Points.

2 with high tables and chairs as visualised.

2 with low tables and chairs as shown below.

ONE-ON-ONE DIALOGUE. When conversations require a ‘quiet’ corner, NAPF staff will find four discussion points on the stand. Here they will have access to a laptop PC and literature displayed on a rack. DIMENSIONS

The backing to each area will be entirely in keeping with our overall scheme for the whole event. Here, once again, we see details from the photomural and also the ‘spiro’ panels, this time

Height:

2.44m

printed onto frosted polycarbonate panels. In addition, we have allowed space for single NAPF information graphic. The framework holding these elements together is, as can be seen, open.

Width:

2.6m

Each corner could be designated to a specific topic, such as Benefits of Membership, Research, Analysis, etc Pictured above: One of four Discussion Points.


NAPF STAND ELEMENT 3 - BRAND ENHANCEMENT PANELS (B.E.P) DESIGN APPROACH 

Following the NAPF brief, we have produced a very clear representation of the intended Brand Enhancement Device.

Even if the final design differs, we know that a ‘spirographic’ technique works very well as a series of framed details.

Here we have worked them into a self-supporting sheet of frosted Polycarbonate.

GRAPHICS 

We have made these panels work hard by placing a single NAPF information graphic into the panel.

This graphic, or another would be reproduced on the reverse side, as would the NAPF logo.

THEME 

Each BEP could be linked to a single NAPF theme, e.g. Benefits of Membership, Research, etc.

Use of a colour strip, shown here on the left side of the panel could further help to identify the message, and could be linked to a stand guide.

HOW MANY? 

6

DIMENSIONS 

Height:

2.44m

Width:

1.22m

INFORMATION, DECORATION, SEPARATION. More space for information panels; ‘spiro’ branding device turned into decor; screening from adjacent stands and aisles - a three in one solution. Free standing, translucent and double sided. These units will go anywhere, not only on the stand. If a stand isn’t planned, take one or two along and use them in coffee areas or in the registration area. Pictured above: Brand Enhancement Panel


NAPF STAND OVERALL VIEW DESIGN APPROACH 

Pull together the 3 main elements into an open plan stand with an informal, welcoming atmosphere.

Suitable for an island location in a large exhibition and a private room.

SUMMARY OF STAND ELEMENTS 

1 x Welcome Desk with 16 high seats.

4 x Discussion Points, each with 1 table and 2 chairs.

6 x Brand Enhancement Panels.

1 x False floor with mains distribution underneath.

Carpet tiles using combination of NAPF colours.

NAPF GRAPHIC INFORMATION PANELS 

2 on each Discussion Point:

Sub total 8

2 on each BEP:

Sub total 12 o

Total

20

SPOTLIGHTS 

Welcome Desk:

Sub total 6

4 on each Discussion Points:

Sub total 16

2 on each BEP:

Sub total 12 o

Total

34

Total

4

PLANTS 

1 on Each discussion Point:

LITERATURE RACKS 

1 on each Discussion Point:

Sub total 4

1 by each BEP:

Sub total 6 o

Total

12

NOT INCLUDED 

Mains supply, connection, consumption.

PUTTING IT ALL TOGETHER.

Telephone line supply, connection, consumption.

This impression of the stand shows just one way to arrange the 3 main elements (Welcome Desk, Discussion Points, Brand Enhancement Panels). More possibilities are shown in plan form on

Art work for NAPF graphic information panels.

the following pages. They main point of this visual is to show how, by placing the Welcome Desk at the centre with up to 16 seats, it is quite possible to integrate seating, information and

Catering, crockery.

refreshments into the stand rather than dividing it into two separate areas (seating here/information there). We can also see how the Discussion Points and the BEPs complement the open style

Additional seating and/or tables.

that we propose. Also shown in the foreground are three additional high tables that suggest how, if required, additional casual tables can be added to stand without causing clutter.

Plasma screens.

Pictured above: End on view onto stand between two of the four Discussion Points.


NAPF STAND PRELIMINARY FLOOR PLANS VERSION 1 70m2 ISLAND SITE

The floor plan opposite is based on the impression showed on the previous page, and below.

CARPET COLOUR 

General Areas

NAPF Blue

Discussion Points & Welcome Desk

NAPF Purple

PRELIMINARY FLOORPLAN FOR THE NAPF STAND AT THE ANNUAL CONFERENCE. True to scale, this floor plan shows how our proposed stand elements could make very efficient use of the 70m2 space allocated. It demonstrates how seating can be integrated into the overall stand layout. Taking into account the Welcome Desk and the four Discussion Points, we have provided 24 seats. In addition, we have indicated a further 4 high tables (we call them High Poser Tables!) Pictured above: 70m2 floor plan (Annual Conference, and Trade Shows subject to confirmation of booked space)


NAPF STAND PRELIMINARY FLOOR PLANS VERSION 2 70m2 PRIVATE ROOM ADJOINING A FOYER AREA

ASSUMPTIONS 

Stand located in private room

Room located adjacent to a refreshment area (tea/coffee/buffet lunch, etc.)

Welcome Desk positioned within the refreshment area to provide multi purpose solution: - Registration early in the morning - Information during the day

THE STAND CONCEPT IS VERY FLEXIBLE Frequently in small/medium conference centres, such as the CASS Business School & The QEII CC, function rooms are clustered around a foyer. In this situation, the stand could potentially be booked into a room adjacent to the area where registration, coffee breaks and buffet lunch are served. In situations like these, the Welcome Desk can be used within the foyer (for registration, information etc) while the other stand elements can be easily and effectively re-arranged within a room. Pictured above: The Welcome Desk has more than one use!


BUSINESS CENTRE DESIGN APPROACH 

Free standing Hot Desks

Double sided

Each side comprising: - Modem socket - 3 pin mains socket to recharge mobile phone - Shelf for laptop computer - Graphic panel including NAPF logo and ‘spiro’ design

HOW MANY? 

4 x units, equalling 8 Hot Desks

DIMENSIONS 

Height

1.15m to shelf

Width

700mm

THE HOT DESK SOLUTION We recently designed a business centre for EuroStar based on a HOT DESK approach that we believe offers a suitably flexible solution here. Each unit contains a modem socket and 3-pin mains socket to recharge a mobile. To save space, each unit is double sided. The result is a totally flexible solution that can be used in any space, either in groups or individually. Whether in a private room, on a stand, or even in a foyer area they offer the delegate access to the outside world.


BUSINESS CENTRE PRELIMINARY FLOOR PLAN VERSION 1: 6m x 3.5m

DESIGN APPROACH BUSINESS CENTRE ELEMENTS 

1 x Service Desk

1 x Overhead NAPF Business Centre Sign

4 x double sided Hot Desks

2 x Brand Enhancement Panels

2 x literature racks

1 x false floor with carpet tiles

Mains distribution under floor.

NOT INCLUDED 

Mains supply, connection and consumption

Telephone line supply, connection and consumption

Artwork for NAPF graphic information panels

FLEXIBLE SOLUTION Whether sited on an island site, in a private room, or in an open plan foyer area, these units work equally well. Above we have considered a complete Business Centre, either on an island site or in a private room. It could comprise a staffed Service Desk where delegates could send or receive a fax or obtain further information about the event. Above the desk there would be a semi circular NAPF sign, similar to that used above the Welcome Desk on the NAPF stand. There is also scope to include 2 Brand Enhancement Panels and 2 literature racks. Pictured above: a 6m x 3.5m area – either on a stand or in a room.


BUSINESS CENTRE PRELIMINARY FLOOR PLAN VERSION 2: 10m x 7m To illustrate how our approach could be scaled up, if numbers are greater than we have anticipated. Our budget does not, as this stage cover a solution of this size.

Scaleable Solution Perhaps more delegated would require the services of the Business Centre than we have anticipated. This plan shows how it could be expanded up to an area equal in size to the NAPF Stand. More Hot Desks, two Meeting Points and a large central Service Desk (both copied from the Stand) would take up the space. Pictured above: a larger version of the Business Centre.


RREV STAND

DESIGN APPROACH 

Based on some of the elements from the NAPF stand to avoid additional design costs.

Ensure Brand Identity is clear.

SUMMARY OF STAND ELEMENTS 

Back wall to screen off other stand to rear.

Information desk and signage.

4 x double sided HOT DESKS.

2 x double sided branding and photo panels.

Spotlights

Info Desk:

x4

Branding panel:

x4

2 x Literature racks.

DIMENSIONS 

Back wall:

H: 4m

Info Desk

Diameter: 3m x Deep: 1.5m

NOT INCLUDED 

Mains supply, connection, consumption.

Telephone line supply, connection, consumption.

Art work for RREV graphic information panels.

  

Catering, crockery. Additional seating and/or tables. Plasma screen.

SIMMILAR STYLE & QUALITY, BUT DIFFERENT BRANDING & COLOUR SCHEME. The RREV stand should be of similar quality to the NAPF stand. However, we could minimise additional design costs if we base it on some of the elements that would have been designed for the NAPF stand, rather than starting from scratch. Naturally, we would ensure a clear difference between the two by making use of the RREV logo and colour scheme – we might require more information than we have received so far. We understand that the main activity will be ONLINE VOTING, so it is logical to assume that by equipping the stand with a number of our HOT DESKS the needs of the delegate to go online will be properly met. In addition, we also assume that the stand would benefit from an information desk, and perhaps a branded back wall. Here we interpreted the RREV logo into a graphic design scheme for the stand. Pictured above: A concept for the RREV stand


RREV STAND PRELIMINARY FLOOR PLAN

VERSION 1 6m x 3.5m island site based on the current plan for The Annual Conference.

PRELIMARY FLOOR PLAN We have made some very broad assumptions about the elements that would be required for the Annual Conference where the stand will occupy a 6m x 3.5m site next to the NAPF stand. We are aware that the stand is also required for the 2 meetings at the CASS Business Centre and recognise that the plan could need to change for these events. Pictured above: A notional floor plan for the Annual Meeting.


BANNERS & SIGNAGE BANNERS DESIGN APPROACH 

Make use of images taken from the photomural combined with ‘spiro panels’

Add standard NAPF colour band to left

Add NAPF logo to bottom on white

HOW MANY AND DIMENSIONS 

Large (4m x x1.5m)

Small (3m x 1m)

x5 x10

SIGNAGE DESIGN APPROACH 

Make use of ‘spiro’ design for arrowheads

Attach arrowheads by Velcro

Apply NAPF logo to sign

HOW MANY AND DIMENSIONS 

Directional (1m x .75) freestanding

x 10

Room Name freestanding

x 5

Time table freestanding

Banners in 2 sizes: 4m x 1.5m & 3m x1m

x 5 

Venue layout freestanding

x 5

FLAGS 

To be designed

x 6

Directional signs: 0.75m x 1m Continuing the branding device into Banners and Signage We have made a start to this area, but more work in needed. At this stage, we simply want to show that the use of details of the ‘spiro’ design, rather than the whole of the original version work as well here as they do elsewhere in our proposal. In the banner above, we have blown up an area from our Brand Mural and added the standard colour bar to the left, plus the NAPF logo below. There are many other permutations that could work equally well. In the example of the sign, our idea is to turn the ‘spiro’ design into arrowheads that would be attached by velco to the background sign itself. In this way, the arrow can point left, right, up or down to indicate the right direction. Pictured above: examples of banners and signs using our suggested branding solution.


UK Pensions flagship events