24 - 32 Dixon Circuit,

Prepared for Michael Daley & Craig Pratt
By AVANTI Group
24 - 32 Dixon Circuit,
Prepared for Michael Daley & Craig Pratt
By AVANTI Group
4 September 2024
Dear Michael and Craig,
Following our meeting on Wednesday 28 August regarding the sales and marketing of the property located at 24-32 Dixon Circuit, Yarrabiliba, Qld, we are pleased to present this submission addressing the Avanti Group’s experience and suitability to take your project to market, achieving the result you require.
Our presentation will cover the following:
• Agency appointment terms and fees
• Understanding of the market and the project
• Avanti’s proven Sales and Marketing Methodology
• Proposed marketing strategy and budget
• Relevant Experience and Capability
Where Avanti stands out from its competitors is the tried and tested methods we use to sell property off-the-plan, combined with our experience in Commercial and Industrial projects. These attributes are supported by our Investment Properties business, giving us access to a database of over 5,000 Agents. Together with Avanti’s Project & Development Management team, we provide a full-circle property solution for your project.
Our full-circle solution includes expertise and resources to manage your project through to completion. These include managing your sales & marketing campaign, graphic design, contract administration, reporting and settlement.
Avanti’s sales & marketing methodology has a proven track record, resulting in over $xx billion worth of residential off-the-plan sales in the past 18 months. It would be our pleasure to bring this expertise to your project. We look forward to working with you.
Regards,
Chris Magick Director, Avanti Group
M. +61 401 415 074
P. +61 7 5539 0360
E cmagick@theavantigroup.com.au
theavantigroup.com.au
To ensure that every potential buyer is aware that the offering is on the market and is going to be sold, thus creating a competitive buyer environment resulting in sales being achieved at the maximum price with the best possible conditions and terms for the sellers, Real Property Advice.
Property Address
Real Property
Details
24-32 Dixon Circuit, Yarrabilba QLD
Lot 18 on SP331111
Site Area 1.09 Ha
Council: City of Logan
Town Planning
Target Market
Recommended Method of Sale
Marketing Costs
Land Zoning: Low Impact Industry
LEP: Logan Planning Scheme 2015 V9.0
• Investors, local and national
• SMSF’s
• High Net Worth Privates and Families
• Small business enterprises Manufacturing industry
• Owner occupiers
Using our unique hybrid approach to selling off the plan commercial property, we will utilise the expertise of both our Investment Properties team, as well as our Commercial Property team.
By marketing through our Investment Properties database of investors and 800+ agent network, combined with the traditional marketing methods for commercial property so our commercial division can deal with purchaser enquiries, including on-site signage, we anticipate the interest in the project will be strong.
$16407.60 + GST
The development comprises 45 industrial lots sized from 60m2 to 70m2 plus mezzanine. Development Approval has been received and construction is expected to commence in early 2025.
The team at Avanti Commercial have over 90 years collectively of real estate and property experience. Relationships have been built and databases set up with all facets of the property industry including the following:
• Property Investors
• Private and Public Retail Property Trusts
• High Net Worth Individuals Accountants, Lawyers & Influencers
• The Directors and staff also have clients and investors who are looking to increase and/or diversify their property portfolios.
At formal appointment we will prepare Information Memorandums for both the Investment Properties and Commercial Property divisions in preparation for kicking off our marketing campaign immediately. We will require contracts and disclosure statements to be in place so that once we receive sales advices we will be able to issue contracts.
Avanti Commercial seeks an exclusive appointment for 180 days from formal appointment.
We propose a total fee of 7% of sale price plus GST, payable 50% on unconditional and 50% on settlement.
In order to complete the sale of 50% of the project within two months of appointment, it will be necessary to involve Avanti’s affiliate agents. These agents will be managed by Avanti Commercial to assist with presenting the property to their investor database. We have worked with most of these agents on similar project sales with successful outcomes. We would propose a fee of 7% commission plus GST of the sale price (5% of this will be paid to our partner selling agents upon successful contract of sale ).
Avanti will manage Agency Agreements, Form 6’s, commission payments and accounting as part of Avanti’s commission. Avanti will provide each Agent with white label marketing material, Information Memorandum, research and price lists.
Designated as a Priority Development Area (PDA) by the Qld government, when fully developed, Yarrabilba will provide up to 20,000 dwellings to house a population of up to 50,000 people. Full development of the Yarrabilba PDA, which was declared in 2010, will take 20-30 years.
Ideally positioned in the City of Logan, between Brisbane’s CBD and the Gold Coast, Yarrabilba has been the fourth fastest selling project in Australia since 2012, with over 1,000 people moving in each year. It is surrounded by Plunkett Conservation Park and on the doorstep of Mount Tamborine.
The master planned estate at Yarrabilba offers the perfect entry into industrial investment opportunities. Similar to such estates as Springfield and North Lakes, Yarrabilba follows with a combination of planned development ensuring industrial, commercial and retail development complement and service the surrounding residential core of the estate.
Yarrabilba’s location and rapid population growth make it an attractive investment destination, with strong potential for capital appreciation over the long term.
In the early 2020s, Logan City established itself as an industrial powerhouse in Southeast Queensland, attracting over $1.7 billion in national and international investment. This capital has been instrumental in driving economic growth, particularly in sectors such as transport and logistics, manufacturing, and construction. These industries are central to the region’s economic vitality, generating $8.3 billion in annual revenue and supporting nearly one in three local jobs.
Brisbane’s industrial market, with Logan at its core, has experienced significant tightening in recent years. Vacancy rates for industrial properties have dropped to historic lows, driven by surging demand for warehousing, distribution centres, and manufacturing facilities. The rise of e-commerce has further fueled this demand, increasing the need for logistics and distribution spaces. Consequently, rental rates have soared, and the availability of industrial space has become increasingly limited, making areas like Yarrabilba highly sought after.
This growing demand is not only from businesses but also from investors who see industrial properties as a resilient asset class. With traditional retail and office spaces facing challenges, particularly postpandemic, industrial real estate has emerged as a preferred investment due to its strong rental yields, long-term lease structures, and robust demand. Investors are particularly drawn to the sector’s stability, driven by the rise of e-commerce and the need for last-mile delivery facilities. This trend has led to significant capital inflows, further driving up property values and intensifying competition for prime industrial sites.
Strategically located between Brisbane and the Gold Coast, Logan is rapidly establishing itself as the region’s leading transport and logistics hub. Its proximity to three international airports and the Port of Brisbane further enhances its strategic importance for industrial and commercial growth. Major infrastructure improvements, such as the $512 million Logan Enhancement Project by Transurban, have boosted freight productivity and spurred commercial activity along Logan’s industrial corridor.
Your property at Yarrabilba is entering the market at a pivotal time, with unprecedented demand for industrial space driven by both businesses and investors, alongside a constrained supply. Small to medium businesses have rapidly secured new premises in the area, yet demand continues to outpace supply, underscoring the region’s growing significance as a key industrial and logistics hub in Brisbane’s booming industrial market.
The proposed estate at 24-32 Dixon Circuit, Yarrabilba, comprises 45 industrial units, with most ranging in size from 60m2 to 70m2, plus mezzanine.
The project has recently received government approval and construction is expected to commence in early 2025 and complete towards the end of 2025. Current pricing for the project start at $350,000 to $400,000, with the larger units and show rooms fronting the street ranging from $500,000 to $1,000,000.
There is a demand for this type of light industrial property, particularly whereby decent yields are generated for the investor. The yield will be established by the price point, which will be determined once Avanti’s pricing matrix is applied as a component of our Project Management Sales and Marketing strategy.
The design of the units includes a mezzanine level suitable for office space and storage, a design feature repeatedly requested by small business owners who are looking for new premises in a logistically convenient location.
It is expected that the overall development will be of a high standard, with a number of features including:
Estate features:
• 24/7 CCTV surveillance
• NBN internet connectivity
• Outdoor staff recreation area
• High car parking ratio
Unit features:
• Construction method - tilt panel?
• Open plan carpet first floor offices
• Colorbond Trimdek roofing insulation with Colorbond Fascia and gutter
• Modern accessible bathrooms, including shower facilities
• Kitchenettes with sink over built-in cupboards - fridge and microwave hutch provisions
For marketing purposes, the floor plans will be created as on-line marketing plans, with the ability to add sold ‘stickers’ on individual units. The floor plan will be replicated on the external signage to demonstrate what products are available, as well as the rate of sales.
The Avanti Distinction is our proven method for successful project launches using a distinctive sales method devised by the Avanti team. Our track record speaks for itself.
To assist with the marketing of the project, our Marketing team, which includes graphic design, social media and PR support, can either manage your branding and production of marketing material, or assist your team with advice, insights and knowledge via our team of property experts. The team can produce and manage your marketing strategy and advertising campaign, providing engaging copy, imagery, videos and digital content. This includes a comprehensive Information Memorandum which is distributed to all prospective clients detailing the information required to make an informed decision to purchase.
Following the marketing, we provide you with a highly experienced sales team who are educated on your brand story and are well versed in the Avanti relationship protocols. Our sales team are backed up by a team of experienced contract and database managers who provide weekly reports and are with you for the duration of the project seeing your customers through to settlement.
Using a hybrid approach, we will launch the project to market via our Project Marketing and Investment Properties teams, which has an agent network of 800 plus agents. Once the six required presales have been achieved, our Commercial Property team will dovetail in and reach out to thair extensive network of buyers.
Create excitement in the market and target prospective buyers before your property is ready to purchase.
We do this by leveraging our relationships in the property industry with off-shore and local property agents and investors, reaching out to our existing buyers, their friends and families and compiling a qualified database of prospects ready to buy when we are ready to sell.
2 Off - market Release
Our relationships with a select group of Real Estate Agents increases our market reach. We allow this group to take your product to their buyers to allow pre-market sales. Information Memorandums will be prepared by us to be sent to all of our B2B partners.
We have strong agreements with this group of Agents who understand the need for confidentiality and discretion and who realise that they are not allowed to advertise or promote the development beyond their personal connections.
Once sales advice is recived, we will notify you of the sale and requet approval to issue contracts.
Our Distinctive difference is that we treat every single buyer with respect and acknowledge that purchasing property is a major life decision.
Our private one-on-one appointments allow buyers to connect with our sales team in a personal way, which assists us when it comes to choosing the best property for them.
We suggest that these appointments be conducted on-site or in our Surfers Paradise
4 Official Release
When we have completed the pre-release strategy, we recommend an official launch to continue on with the development awareness.
This type of release contributes to ongoing lead generation and brand building for you, the developer.
Through our EDM campaigns we can provide feeback and analytics to gauge futher interest from both our B2B partners and inividual purchasers.
We will have contracts and disclosure statements ready prior to official launch of the project.
Following our off-market release, we recommend a four week E.O.I. “on market” program be adopted for this offering.
The Expression of Interest campaign will be supported by an Information Memorandum, Electronic Direct Mail to the Avanti Database, on-site signage and media advertising, using both print, online portals and social media hyper-targetting.
The rationale that supports this type of campaign is as follows:
• The off-market release to our select group of Agents allows us to quickly sell off the lower priced units and assess the market
• The Expression of Interest process then allows Avanti to gauge the interest of genuine buyers and create a sense of urgency
• Combining the two types of release creates a competitive environment with a close date, in which prospective purchasers must make a quick decision or miss out
• We have the opportunity to go back to the registered enquiries to remarket the offering after demonstrating the shortage of product in the market
• During the EOI process our agents continue to work for you and bringing buyers to the table
• The entire process allows for a quicker sale at the best price possible
We believe that no other agency has the experience and the resources to conduct sales of Commercial property in this manner. By combining our relationships with over 4,000 partner agents throughout Australia, our extensive database of commercial investors and our expertise in running EOI campaigns, with our ability to sell and market projects off-the-plan, we believe we can produce a result that will satisfy your requirements.
The following timetable provides ample time to prepare for a successful marketing launch. Before going to the off-market stage it is essential that all marketing collateral be available. We then offer the product to our agents one week prior to public advertising campaign. We then follow-up with a four week EOI campaign supported by PR, social media hyper-targeting and traditional advertising.
STAGE ONE
Appointment of agent
STAGE TWO - OFF MARKET
Preparation of Marketing Material (photography & videography)
Preparation of Information Memorandum (for Investment Properties and Commercial)
Preparation of Sales Contract
EDM to Agent Data Base
STAGE THREE - EOI CAMPAIGN
Press Release (if applicable)
Launch to Online Portals
EDM x 2 containing 1 page overview
Signboard (installation)
Hyper-targeted Social Media Campaign
Courier Mail Print Advertising
STAGE FOUR
Issuing of Contracts
The fundamental objective of our recommended marketing of the subject property can be summarised as follows:
• To tailor a marketing campaign that will leave no stone unturned;
• To highlight and promote the benefits of the property and its planning scope to the marketplace;
• To create a competitive buying environment;
• To maximise the outcome for the seller.
A fresh approach is imperative when presenting the subject property to the marketplace. We will need to ensure that at the same time, we are appealing to all property players active in this market.
We suggest a marketing campaign comprising of the following key ingredients:
• Prominent professional signage
• Electronic brochure mailouts
• Internet website presence
• Professionally designed information memorandum (digital & print format)
• Personal presentations and direct phone canvassing
• Print Media advertisements: Courier Mail, Logan City News
• Social media
We have suggested visible marketing that is broadly based to ensure that the offering is known to the marketplace and to support our proactive direct approach to identified parties.
Avanti Commercial can host a due diligence/ data room, (if required) which allows qualified buyers electronic access to all files via a user-friendly secure login process from our website. This is at no cost to the seller.
Our main goal for this type of social media campaign is to drive high-quality leads to an on-Facebook lead form. To ensure that we achieve this, we implement a detailed targeting strategy to capture the interests of prospective commercial buyers.
Acting as your 24/7 salesman, a well branded signboard is essential for maximising the properties’ exposure. See the example above. Your sign will include a floor plan to allow SOLD stickers to be placed on properties no longer available.
Avanti Commerical recommend a strong on-line presence on all major commercial property websites, including:
• www.commercialready.com.au
• www.commercialrealestate.com.au
• www.realcommercial.com.au
• www.theavantigroup.com.au
Avanti Commercial will prepare regular campaign reports for the vendor walking you through our progress of the sales campaign of the subject property including levels of enquiry, market feedback, web listing reports and any concerns, comments and summary of all buyer interest.
As a component of our off-the-plan marketing solution, we will evaluate the proposed pricing structure and produce a comparable pricing matrix based on our experience in the market and our analyses of what we believe the market will tolerate. This will be completed following appointment in the prelaunch stage of the campaign.
M. 0409 057 733
E. lharris@theavantigroup.com.au
Lachlan has been working in realestate and the property industry on the Gold Coast for over 25 years and has been very successful during both the boom and difficult periods on the coast.
His most recent role as “Head of Agency” and Director of CBRE Gold Coast has assisted building strong relationships with institutions and local/national developers in all areas of real estate, particularly development sites, large commercial holdings and site amalgamations. He has proven successful in being able to adapt to the market and has been involved in many major commerical and retail asset transactions and has had recent success selling large shopping centres, investment properties and development sites.
Lachlan understands the current market and the broad commercial industry and his track record has led him to his present position of Managing Director at Avanti Commerical.
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E. cfort@theavantigroup.com.au
Chris has been working in the Real Estate and Property Industry on the Gold Coast for over 32 years and has extensive experience in the commercial and development areas. Over the years he has amalgamated large parcels, coordinated joint ventures and has been instrumental in many landmark property transactions. In the last 14 years, he has been very involved in the fuel and fast food arenas and is very well respected by all the major groups.
He has proven successful in being able to adapt to the market and has been involved in major commercial and retail transactions. Chris understands the market and the challenging area of Freehold and Business packages, as well as, “off the plan sales and leasing,” business sales, the sale of Investment Properties and sites suitable for development. Chris is well regarded in the industry for his integrity and knowledge.
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Chris’ positive attitude and leadership abilities were developed during his years as a professional basketball player where he developed a strong sense of sportsmanship that he has taken into his professional career. Combined with his straight-forward attitude and his capacity for fun, Chris has earned the respect shown by his clients.
A founding Director of Avanti Project Marketing, Chris is a logical thinker, whose contribution to the detailed practical aspects of the Avanti business, as well is his unique ability to foster long term relationships with both developers, and channel and referral partners in the Investment Property division, renders him an intrinsic member of the Directorial team.
Roseville Manor
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Panorama
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The Avanti team of property professionals know and love property and collaborate with like-minded professionals to achieve positive outcomes for our clients and customers.
We take responsibility for the ultimate success of the projects we execute and inspire other stakeholders to do the same. From conception to completion, we have the resources and experience to advise and add value.
We aim to build value through property by providing advice to steer our clients through the intricacies of the property market. Our knowledge of the industry means we can provide advice on different types of projects from residential project marketing, industrial and commercial, retail, project and development management and investment.
The primary attributes of our business relations include trust, loyalty and communication and of these, we believe that trust has established Avanti as an organization who receives loyalty from our business partners and employees who, in turn, provide high-quality services.
Our competitive advantage is our people, our business model and our ability to respond quickly –without the red tape. We embrace new and innovative ideas as well as tried and true methods.
To Watch The Avanti Story Click Here
Our Full-circle Approach
Our expertise in off-the-plan project marketing, investment property sales and marketing, commercial sales and leasing, and project and development management, combined with our astute market knowledge and experience in the property industry, enables us to advise our clients and partners on approaches that enhance results.
Our hands on strategy has resulted in many successful projects over the years from five star high rise developments, through to low and mid rise apartments, townhouse projects, and house and land opportunities, as well as non residential projects, similar to your industrial project at Yarrabilba.
We pride ourselves on our unique hands on approach and can help with assisting with design and development approvals, competitive pricing and analyses, construction and development management, branding, marketing and property sales of off-the-plan developments.
Exceptional service, reliable products, and personalised attention contribute to a high number of satisfied
Project success is achieved by experienced operators. With every project reaching financial close and never not been developed. Ensuring profitability.
Our numbers are a direct result of strategic planning, effective communication and market adaptation.
Outstanding project management, meticulous planning, clear communication, and proactive problemsolving for successful outcomes.
Residential Projects Sales & Marketing
• Project Branding and positioning
• Sales & Marketing Strategy
• Sales & Marketing Consultancy
• Contract Administration
• Weekly Reporting
• Lead generation
• Sales Agent networks
• On-site sales team
• Media Strategy and Content Creation
• Management of settlement Investment Property Sales & Marketing
• Market Research and analysis
• White Label Information
• Memorandum
• Business to Business Property
• Aggregation
• Dedicated Client Services Managers
• New and off-theplan developments
• House & Land Business Development Managers
• Extensive Developer Network
• National and International Wealth
• Creation Companies
• Management Network
Commercial Sales & Leasing
• Development Sites
• Offices
• Retail
• Industrial
• Amalgamations
• Hotels and Motels
• Apartment blocks
• Aged care and retirement
• Childcare
• Marketing and Advertising
• Campaigns
Project & Development Management
• Project Management
• Construction Consultancy
• Superintendent
• Project Advisory
• Project Assurance
• Building and statutory approvals
• Development Management
• Development Advisory
Trent Milburn’s expertise in property project marketing has ensured his involvement with some of the most iconic residential projects in South East Queensland.
A people person, Trent’s easy manner and sense of fun has helped him develop enduring business and personal relationships which have resulted in a number of advantageous opportunities.
Trent is a founding director of Avanti Project Marketing which was registered in 2015. The business grew rapidly in its first two years and received recognition from the Australia Financial Review on their list of Fast Starters in 2017 and 2018.
Chris’ positive attitude and leadership abilities were developed during his years as a professional basketball player where he developed a strong sense of sportsmanship that he has taken into his professional career. Combined with his straightforward attitude and his capacity for fun, Chris has earned the respect shown by his clients.
A founding Director of Avanti Project Marketing, Chris is a logical thinker, whose contribution to the detailed practical aspects of the Avanti business, as well is his unique ability to foster long term relationships with both developers, and channel and referral partners in the Investment Property division, renders him an intrinsic member of the Directorial team.
Lachlan Harris, a Gold Coast native, has over 20 years experience in the property industry. His genuine and reliable personality has resulted in a confident, well rounded leader who is a valued member of the Avanti team.
As Managing Director of the Commercial Property business, he works with government and private property owners and developers. The relationships he forged throughout his career, together with his local knowledge were excellent foundations for the Commercial business, which continues on a growth trajectory
Matthew is Director of Avanti Project & Development Management, and has over 15 years experience delivering projects across a wide variety of sectors including health, aged care, residential, commercial, retail and hospitality, including both refurbishments and new builds.
Matthew’s expertise rests with understanding our clients’ business, developing solutions and bringing the right expertise to the table. He is a successful project leader that delivers cost effective and timely solutions for our clients. Matthew has significant experience in design management, procurement activities, contract administration, feasibility studies and obtaining government approvals.
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Avanti Group understands the quality of this property, the upside opportunity, and the current market and we know the target purchasers that we need to communicate with. Avanti Group has a local ownership structure with corporate management systems and has a true national and international database that has proven to penetrate all aspects of the real estate market.
We understand the pro’s and con’s of this amazing investment opportunity and we have a successful track record transacting sales of this type of property. The team at Avanti Group look forward to working with the sellers on this assignment and maximising the potential outcome of this property.
Our connectivity to active purchasers throughout Queensland, Australia and overseas is unrivalled and we truly believe that we are the best agents to sell this property.