Shannon Windham Listing Book

SHANNON WINDHAM

R E A LT O R ® | E L I T E 2 5

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MISSION Gottesman Residential Real Estate is passionate about providing t h e h i g h e s t l e v e l o f ex p e rt i s e t o o u r c l i e n t s . We s t r i v e t o m a i n t a i n a n u n p a ra l l e l e d s t a n d a rd o f c re d i b i l i t y, k n o w l e d g e , c o n f i d e n t i a l i t y, integrity and professionalism. Our goal is to exceed the expectations of every Buyer and Seller so that his or her experience with our c o m p a n y i s exc e p t i o n a l i n e v e r y w a y.

HISTORY In 2000 Laura Gottesman and Shannon Windham founded a residential real estate firm in Austin known as Gottesman Windham Real Estate. With strong backgrounds in residential real estate, Laura and Shannon recognized an opportunity to create a progressive and unique boutique firm that would focus on unsurpassed service, cutting edge advertising and marketing, and exceptional client relations. Austin was ready for the next level of real estate s e r v i c e , a n d u n d e r L a u r a’s l e a d e r s h i p , t h e c o m p a n y h a s e x c e e d e d e x p e c t a t i o n s y e a r a f t e r y e a r.

Th ro u g h t h e u s e o f c u tt i n g e d g e m a r ke t i n g , c reat i v i t y, a n d a t a l e n t pool of the very best agents in the business, Gottesman Residential Real Estate has become a leading firm in Austin and the State of Te x a s . T h e i r s u c c e s s i s b a s e d o n t h e p h i l o s o p h y t h a t e v e r y B u y e r and Seller deserves the highest level of expertise, professionalism, and service.

GOTTESMAN RESIDENTIAL knowledgeable experienced connected confidential creative client-focused

“WHEN YOU GET ONE OF US, YOU GET ALL OF US” G o tt e s m a n Re s i d e n t i a l u s e s t h e l at e s t t e c h n o l o g y, c u tt i n g e d g e m a r ke t i n g a n d c reat i v e n e t w o r k i n g . M o s t i m p o rt a n t l y, w e a re a collaborative group sharing ideas, market trends and resources.

A l l a g e n t s a re f a m i l i a r w i t h t h e c o m p a n y ’s l i s t i n g s a n d s e r v e a s emissaries throughout our individual networks and circles. There is always a sounding board close by and we believe there is energy a n d s t re n g t h f ro m l o c k i n g a r m s a n d s u p p o r t i n g e a c h o t h e r. Th e cohesive nature, knowledge and deep rooted integrity of our b ro ke ra g e i s e n v i a b l e t h ro u g h o u t t h e b ro ke ra g e c o m m u n i t y.

“IT’S ABOUT QUALITY, NOT QUANTITY” GOTT ES MA N RES IDENT IA L OVERVIEW 2 0 1 9

# Transactions

318

Average Sales Price

$1,307,715

Median Sales Price

$910,000

% of In-House Transactions

13.5%

% of MLS Transactions

66.4%

% of Non-MLS Transactions

34.0%

EXPERTISE Over the past five years alone, Gottesman Residential has sold more than 1,000 properties listed over $1,000,000.

SHANNON WINDHAM R E A LTO R ÂŽ Elite 25

experience. knowledge. integrity.

SINCE 1991

MEET SHANNON. As a licensed Realtor since 1991, Shannon has witnessed the evolution and growth

of Austin since 1990. Through this she has acquired great knowledge of the residential real estate market and

ever-changing trends in the industry. With this knowledge, in 2000, she and Laura Gottesman opened the doors to a small boutique real estate firm, Gottesman - Windham Real Estate. With the foundation of professionalism

and creative energy, the firm earned a reputation as one of the leading luxury real estate firms in Austin. With

the needs of a young growing family, Shannon relinquished her ownership to Laura who has since lead the succes of what is known today as Gottesman Residential Real Estate.

Shannon is recognized by the Elite 25 Organization as one of the top 1% agents in the Austin area. She is known throughout the community for her professionalism and positive attitude, as well as her depth of knowledge of

the Austin real estate market. Shannon is committed to exceeding her client’s expectations while providing them

with ethical and professional service. She and her husband live in central Austin and are committed to serving

their community as well as being involved in their church and local needs. They are proud parents of two children.

OUR TEAM

MEET ANNA. After graduating from the University of Mississippi, Anna took

a leap of faith to move to Austin, Texas to pursue her real estate career. With a background in marketing, she is able to use her creative thinking, master communication skills, and professional work ethic to provide clients with the utmost integrity. Anna started working with Shannon Windham at Gottesman Residential in 2019. As a licensed Real Estate agent since 2019, Anna provides exceptional customer service and the interest of the clients always comes first.

She loves connecting with new people and new communities, making this job a perfect fit for her.

PROCESS INITIAL MEETING

MARKET A N A LY S I S

MARKETING P R E PA R AT I O N

PROPERTY LAUNCH

Listen + Learn

Research + Analyze

Design + Produce

Announce + Introduce

- editorial content

- digital e-fliers

- seller’s goals

- property attributes

- added value opportunity

- recent sales

- off market transactions - current inventory

- professional photography

- custom website

- print / digital marketing

- networking - ALN/MLS

- property tours

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“DETAILS ARE THE DIFFERENCE BETWEEN GOOD AND GREAT.”

ONGOING MARKETING

CONTRACT N E G O T I AT I O N

TRANSACTION MANAGEMENT

Promote

Win + Win

Execution + Follow Through

- anticipate challenges

- attention to detail

- traditional print media

- social media platforms - cross marketing

- customized plan

- understand benefits - create solutions

- clear communication

- protect clients’ interests

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POST SALE

Advice + Assistance

- help during transitions

- resource for future needs

MARKET REPORTS Shannon and her team send market updates. These updates contain: • • • • • • •

Print Advertising Social Media Posts E-marketing Online Marketing Website Analytics Current MLS Overview Feedback from Showings

COMMUNICATE Great communication begins with connection.

MARKETING REPORT SOCIAL MEDIA

E-FLYER

PRINT AD

PRINT BROCHURES

Gottesman Residential’s expert marketing department creates high quality brochures that highlight the uniqueness of each listing. Prospective buyers will be presented a brochure with full color, professional photographs and professionally written details that emphasize the features of the home.

PROPERTY MICROSITE

The creation of elaborate, property specific websites allow for the most customized online brochure of a property. Using a domain name that is easily identifiable to a listing, a complete website containing a virtual tour, detailed features, interactive maps and a printable flier is created. This microsite will be promoted through Gottesman Residential’s website, Shannon’s personal website, Elite 25 website, Facebook, Instagram and other partner sites or social media outlets.

D I G I TA L B R O C H U R E S

Using an extensive email database, properties are showcased to Realtors throughout Austin and the entire United States. By utilizing the latest technology, these marketing pieces are more than standard emails. Integrated videos, slideshows, links and interactive buttons combined to create a true digital brochure.

CUSTOM MATERIALS

Gottesman Residential is committed to the maximum marketing of our listings. To that end, we invest heavily in search engine optimization as well as a variety of internet advertising campaigns.

INTERNET R E TA R G E T I N G

D I S P L AY

GEOFENCING

I n t e r n e t a d v e rt i s i n g t h at is focused on people w h o h a v e a l rea d y v i s i t e d the website, a way to continue to be “top of m i n d ”.

I n t e r n e t a d v e rt i s i n g u s i n g photos and videos to target individuals based o n t o p i c s o f i n t e re s t a n d o t h e r d e m o g ra p h i c s .

Internet marketing used primarily on a mobile platform to target i n d i v i d u a l s i n a c e rt a i n g e o g raphi c l o cat i o n .

16,485,975 internet ad impressions annually

108,244 ad clicks annually

98% internet coverage

“TECHNOLOGY IS A TOOL FOR, NOT A REPLACEMENT FOR THE HUMAN TOUCH”

SOCIAL MEDIA

PINTEREST

Gottesman Residential utilizes cutting edge

Gottesman Residential has developed a

technology to create an awareness of our

following on Pinterest for real estate and

listings through social media. Social media

luxury living in Austin. Each property is

campaigns are imperative to creating a buzz

featured on a digital pin board and can be

and maximizing exposure. 70% of Americans

grouped with like images to increase web

ages 45-54 are active in social networking.

traffic to listings.

*Inman News

FAC E B O O K With nearly 4,000 followers on Facebook, Gottesman Residential easily connects with a

2,689,452 pinterest impressions annually

discerning audience on a daily basis. Through Facebook for Business tools, we can target very specific users, by using everything from income and interests, to education level and profession.

245,157

facebook reach annually

LINKEDIN Using LinkedIn, Gottesman Residential can stay in front of the business world while featuring properties with articles on Austin, the economy, and more. This gives Gottesman Residential an added edge in showcasing properties, expertise in the market, and connecting with other professionals.

I N S TA G R A M This platform is the perfect outlet for keeping followers up to date on listing changes. The photo based media outlet enables connections with users around the world through a system of hashtags.

1,754,133

instagram impressions annually

SOCIAL MEDIA @ShannonWindham_ @GottesmanResidential

PRINT ADVERTISING Gottesman

Residential

only

advertises

in

the most relevant print publications for our market. From high-end lifestyle magazines

PRIN T MEDI A

to local publications, our advertising targets both print and digital readers. Our homes are featured on the pages of renowned magazines and are seen by eyes of subscribers and newsstand buyers alike, providing each listing maximum exposure.

A D V E R T I S I N G C I R C U L AT I O N With

our

advertisements

on

both

newsstands and in regional subscription based distribution, over 375,800 readers a month receive our ads. The carefully selected

publications

with

which

we

partner have an exceptionally long shelf life, as readers look to them for industry standards.

AUSTIN LUXURY NETWORK Austin

Luxury

Network

is

a

broker

membership based organization where real estate agents in Austin can promote

and network listings for members only

WEBSITES

priced over $1MM that are not in MLS. Access to the website and tours are not open to the general public.

GOTTESMANRESIDENTIAL. COM / SHANNNONWINDHAM. COM Gottesman

Residential

and

Shannon

Windham both provide websites that are valuable resources for home buyers and sellers. All of our listings are promoted with

carefully

curated

photographs,

interactive maps and expertly written and detailed descriptions. Gottesman Residential is committed to expanding the reach of our websites and promotion of

our

listings

through

high-budget

search engine marketing and search engine optimization. Approximately 20% of

GottesmanResidential.com

visitors

each year are foreigners from over 150 countries around the world.

A D D I T I O N A L SY N D I CAT E D WEBSITES - elite 25 - mls

- austin home search - re a l t o r. c o m

- texasrealestate.com - zillow - trulia - har

NETWORKING AUSTIN LUXURY NETWORK

Austin Luxury Network is a broker membership based organization where real estate agents in Austin can promote and network listings for members only and priced over $1MM that are not in MLS. Access to the website and tours are not open to the general public.

ELITE 25

Elite 25 represents the top 0.25% of agents from across the city’s most reputable brokerages. The detailed application process ensures only the admittance of agents with a proven reputation, wealth of market knowledge, utmost professionalism, and, of course, a pretty incredible track record in getting deals done.

PERSONAL NETWORK

Not everyone knows that they are looking for a home. Sometimes, the perfect home just appears for someone. Keeping people updated on fantastic properties, even when they are not active buyers, can often spark an interest that no one knew was there. Shannon’s ongoing relationships with past clients as well as those nurtured through shared interests are a great resource for marketing.

“IF PEOPLE LIKE YOU, THEY’LL LISTEN TO YOU. IF THEY TRUST YOU, THEY’LL DO BUSINESS WITH YOU.”

NOTABLE LISTINGS

2801 CHERRY LANE

4311 CHURCHILL DOWNS DRIVE

4126 WESTLAKE DRIVE

2505 PECOS STREET

1401 GASTON AVENUE

1601 FOREST TRAIL

3206 AZTEC FALL COVE

90 PASCAL LANE

2205 BRIDAL PATH

2516 TANGLEWOOD TRAIL

1508 MARSHALL LANE

2702 VERDEBANK CIRCLE

1900 STAMFORD LANE

1606 POQUONOCK ROAD

5801 BUCKPASSER COVE

1505 MOUNT LARSON

NOTABLE BUYER REPRESENTATION

4 WOODSTONE SQUARE

2704 MARIA ANNA ROAD

3104 PLEASANT RUN PLACE

4710 VIA MEDIA

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1200 BARTON CREEK #39

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3302 GENTRY DRIVE

8701 CRYSTAL CREEK CIRCLE

4311 RAVINE RIDGE TRAIL

STONEWALL - 700 BLANCO STREET

1608 WETHERSFIELD ROAD

3 WREN VALLEY

3105 SCENIC DRIVE

1405 MERIDEN LANE

2908 POPANO COVE

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FOUR SEASONS RESIDENCES #1307

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2902 STRATFORD DRIVE

SHANNON WINDHAM R E A LT O R ÂŽ | E L I T E 2 5

512.423.1154 shannon@gottesmanresidential.com shannonwindham.com gottesmanresidential.com

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All information is from sources deemed reliable, but no guarantee is made as to its accuracy. All material presented herein is intended for informational purposes only and is represented subject to human errors, omissions, changes, or withdrawn without notice. Licensed in the state of Texas.