GO TEXAN PAVILION at the State Fair of Texas® 2023 SPONSORSHIP OPPORTUNITIES Celebrate Your Lone Star Pride in the TEXAS DEPARTMENT OF AGRICULTURE
The GO TEXAN program is a Texas Department of Agriculture initiative dedicated to identifying and supporting Texas-based businesses and connecting them with customers across the Lone Star State and around the world.
The GO TEXAN program is dedicated to showcasing the diversity and quality of Texasbased businesses. Whether we are developing new sales and business opportunities for GO TEXAN Partners or encouraging consumers to look for the iconic GO TEXAN mark when making buying decisions, we will always strive to find new and meaningful ways to promote products and services that are Texas made and Texas proud.
GO TEXAN promotes the products, culture and communities that call Texas Home.
® S E P T E M B E R 2 9 - O C T O B E R 2 2 , 2 0 2 3 2023 STATE FAIR OF TEXAS in the GO TEXAN PAVILION Join us Put the marketing power of Texas and the State Fair behind you.
GO TEXAN PAVILION BY THE NUMBERS
During the Fair’s 24-day run, the State Fair of Texas welcomes more than 2.5 million people through the gates.
2022 ATTENDANCE
2,547,289* VISITORS to the State Fair of Texas
$1,070,362 from GO TEXAN Pavilion SALES REVENUE » »
~250,000 VISITORS to GO TEXAN Pavilion
Number of items sold
82,109
TOP REASONS PEOPLE ATTEND THE FAIR
-Food
AVERAGE Sale $22.59 »
-Daily Shows (GO TEXAN Pavilion offers all of these)
-Shopping
More bang for your buck
*2022 numbers based on State Fair of Texas published data
GOTEXANGENERALSTORE
2023LEVELS
The State Fair of Texas® (SFT is a spectacular showcase of exhibits, shopping, live entertainment, food, and competition presented each fall, all located just two miles east of downtown Dallas inside historic Fair Park.
The GO TEXAN Pavilion continues to be a cornerstone of the State Fair of Texas. Sponsoring the GO TEXAN Pavilion provides a company with on-site branding, exposure and the opportunity to reach more than 250,000 fairgoers who enter the pavilion through face-to-face interaction and activation over the course of 24 days.
Sponsorship provides custom opportunities to engage with fair goers throughout the Pavilion.
*All passes are subject to availability and you may be required to pick up passes daily at will call.
DIAMOND $50,000+ PLATINUM $25,000-$49,999 GOLD $20,000-$24,999 SILVER $15,000-$19,999 BRONZE $12,000-$14,999 ALUMINUM $5k-$11,999 Naming Rights to a Sponsored Item Access to Unloading Pass 1 1 1 1 1 1 1-Day Admission Passes 50 50 25 15 10 5
2023 SPONSORSH I P LEVELS
BENEFITS
GO TEXAN PAVILION DIAMOND SPONSOR
$50,000 1 AVAILABLE
Presenting recognition for the GO TEXAN pavilion
Exclusive naming rights to the pavilion and the opportunity to reach fairgoers who enter the pavilion through face-toface interaction and activation
Recipe placements in the recipe books
40'w x 8'h outdoor banner on the pavilion north entrance
Logo recognition on the 16' south entrance banner
Co-branded ceiling banners on the interior
Door decal on the store contractor door
Advertisements on pavilion maps
Back cover ad on each recipe book
Distribution of industry coloring pages all 24 days of fair
Discounted exhibit space
Boosted social media posts and digital map & guide listing
Logo inclusion on banners, recipe book, store bags and billboard
Logo placement on GO TEXAN website SFT event page
2 1 2 1 4 4
GO TEXAN STORE PLATINUM SPONSOR
$25,000 1 AVAILABLE
Presenting recognition for the GO TEXAN store
Exclusive naming rights to the 6,000 square foot retail space in the pavilion where GO TEXAN partners promote and sell their Texas made products
1 1 1 4
Logo placement on 21' exterior wall graphic at north entrance
Logo inclusion on banners, GO TEXAN store signs, recipe book, store bags and GO TEXAN website's SFT event page
2 2
Recipe demos for the GO TEXAN store video loop
Recipe placements in the recipe book
Advertisement on one pavilion map
Coupon distribution with every purchase
Premium GO TEXAN store shelf space
Social media posts and digital map and guide listing
GO TEXAN PAVILION GOLD SPONSOR A
$20,000
1 AVAILABLE
GO TEXAN PAVILION GOLD SPONSOR B
$20,000
Exclusive naming rights to the GO TEXAN event stage
Logo on stage benches
Exhibit space in GO TEXAN pavilion
Light tower sign (3'hx4'w) in general store
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Logo inclusion on shopping bags and pavilion map
Social media posts and listing in digital map & guide
Minutes of video advertisement space on pavilion and/or general store TV
1
1 AVAILABLE
Branded door decal on TDA office door, designed by sponsored and approved by TDA
Sponsor designed GO TEXAN reusable tote bag for general store (Must include GO TEXAN mark. TDA approval of design required) - TDA prints staff shirts
Featured space in corner next to register near north entrance
Entrance door sign located at wine garden entrance
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Logo on shopping bags and pavilion map
Social media posts and listing in digital map & guide
Minutes of video advertisement space on pavilion and/or general store TV
3 1 3 2 2 1 1
1
GO TEXAN PAVILION
SILVER SPONSOR
$15,000
1 AVAILABLE
Exclusive naming rights and opportunity to emcee GO TEXAN's exclusive VIP event, preview night
Exterior wall graphic sized 16’h x 51”w located outside wine garden entrance
Branded cafe tables - designed by sponsor and approved by TDA
Logo on shopping bags and pavilion map
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Social media posts and listing in digital map & guide
Minute video advertisement space on pavilion and/or
general store TV
2 1 1
GO TEXAN PAVILION PUB BRONZESPONSOR
$12,000
1 AVAILABLE
GO TEXAN STORE BRONZE SPONSOR
$12,000
1 AVAILABLE
1
Naming rights to sampling pub
8'w x 4'h banner in sampling pub
Branded charging station in pub area
Social media posts, boosted
Logo on shopping bag
1 3 1 1
4'w x3'h light tower sign in general store
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Digital map and guide listing
Sampling shifts for guild members (10am - 2pm daily)
Seconds of video advertisement on pavilion TV
1 30
Exterior wall graphic
Floor graphic (3'x4')
Featured space in GO TEXAN general store
Logo on shopping bags
Coupon included with every purchase in the general
store
24-day parking pass
Access to unloading pass
Inclusion in thank you banner
Digital map and guide listing
Social media post, boosted
Seconds of video advertisement space on pavilion TV
8
24 1 1 1 30 1
$4,000-$5,000
WASTE RECEPTACLES
Waste receptacles are located throughout the GO TEXAN Pavilion and can include a sponsor logo.
CAFÉ TABLES
$5,000
1 SPONSORSHIP AVAILABLE
$4,000
Co-branded with GO TEXAN, our 8 café tables will feature full table decals that are perfect for brand awareness.
1 SPONSORSHIPS = 8 CAFÉ TABLES
PAVILION GOLF CARTS
$4,000
A unique transportation sponsorship includes the GO TEXAN golf carts. Sponsorship includes branding of the vehicles and the opportunity to provide branded materials.
1 SPONSORSHIP AVAILABLE
9
HOT
ITEM
$2,000-$4,000
GO TEXAN SOCIAL MEDIA PACKAGE
$4,000
Package includes: four Facebook posts, four Tweets and one, 2-minute Facebook Live interview from the show floor. Posts will be scheduled as follows: 2 pre State Fair, 1 during State Fair and 1 after State Fair to GO TEXAN social media followers.
(65,000+ Facebook followers; 14,000+ Instagram)
QUANTITY 1
GENERAL STORE COUPONS (DISTRIBUTED WITH EVERY PURCHASE)
$3,000
A great way to drive purchases after fairgoers leave the GO TEXAN Pavilion is through coupon distribution with every purchase in the GO TEXAN Store.
QUANTITY 2
DOOR DECALS
Your message can be seen on one of the three available doors throughout the pavilion.
$2,000
LOCATIONS 2
10
STAFF PICKS
COUPON LOGO $ $
$1,500-$2,000
INTERIOR SIGNAGE
120" x 72" Sign Hung in The Pavilion.
$2,000
SPONSORSHIP 1
FLOOR STICKERS/FOOT PATH STICKERS
Floor stickers are 4' x 3' or can be custom shapes. Package includes 2 stickers.
$1,500
LOCATIONS 2
KIOSK SIGNS
Logo on all kiosk sampling signs. 8 kiosk locations staffed every day with samplers.
$1,500
SPONSORSHIPS 1
11
RECIPE BOOKLET
Recipe books are distributed with every purchase in the GO TEXAN Store.
INSIDE BACK COVER
$1,000
Approximately, 20,000 are handed out each year.
QUANTITY 1
ENTRANCE DOOR SIGNAGE, WINE GARDEN ENTRANCE
2.5' x 3.5' sign on entrance doors.
$1,000
QUANTITY 2
12
$1000
ENTRANCE DOOR SIGNAGE, INTERIOR SIGNAGE
3' x 4' sign on entrance doors.
LIGHT TOWER SIGNS
$1,000
LOCATIONS 1
$250 - $1,000
A great way to promote your company or product is through the sign on light tower.
$500
LOCATIONS 6
"DID YOU KNOW" SIGNAGE
Sponsor one of 14 Texas Agricultural facts throughout the building.
$250
LOCATIONS 14
13
CUSTOM & IN-KIND SPONSORSHIPS If you have ideas, let’s talk. ADDITIONAL OPPORTUNITIES IN THE GO TEXAN PAVILION AVAILABLE HERE (512) 983-1645 TXSTATEFAIR@TEXASAGRICULTURE.GOV CLICK HERE CLICK HERE