GO TEXAN Pavilion Sponsorship Packet

The GO TEXAN program is a Texas Department of Agriculture initiative dedicated to identifying and supporting Texas-based businesses and connecting them with customers across the Lone Star State and around the world.

The GO TEXAN program is dedicated to showcasing the diversity and quality of Texasbased businesses. Whether we are developing new sales and business opportunities for GO TEXAN Partners or encouraging consumers to look for the iconic GO TEXAN mark when making buying decisions, we will always strive to find new and meaningful ways to promote products and services that are Texas made and Texas proud.

GO TEXAN promotes the products, culture and communities that call Texas Home.

GO TEXAN PAVILION BY THE NUMBERS

During the Fair’s 24-day run, the State Fair of Texas welcomes more than 2.5 million people through the gates.

2022 ATTENDANCE

2,547,289* VISITORS to the State Fair of Texas

$1,070,362 from GO TEXAN Pavilion SALES REVENUE » »

~250,000 VISITORS to GO TEXAN Pavilion

Number of items sold

82,109

TOP REASONS PEOPLE ATTEND THE FAIR

-Food

AVERAGE Sale $22.59 »

-Daily Shows (GO TEXAN Pavilion offers all of these)

-Shopping

 More bang for your buck 

*2022 numbers based on State Fair of Texas published data

2023LEVELS

The State Fair of Texas® (SFT is a spectacular showcase of exhibits, shopping, live entertainment, food, and competition presented each fall, all located just two miles east of downtown Dallas inside historic Fair Park.

The GO TEXAN Pavilion continues to be a cornerstone of the State Fair of Texas. Sponsoring the GO TEXAN Pavilion provides a company with on-site branding, exposure and the opportunity to reach more than 250,000 fairgoers who enter the pavilion through face-to-face interaction and activation over the course of 24 days.

Sponsorship provides custom opportunities to engage with fair goers throughout the Pavilion.

*All passes are subject to availability and you may be required to pick up passes daily at will call.

2023 SPONSORSH I P LEVELS

GO TEXAN PAVILION DIAMOND SPONSOR

$50,000 1 AVAILABLE

Presenting recognition for the GO TEXAN pavilion

Exclusive naming rights to the pavilion and the opportunity to reach fairgoers who enter the pavilion through face-toface interaction and activation

Recipe placements in the recipe books

40'w x 8'h outdoor banner on the pavilion north entrance

Logo recognition on the 16' south entrance banner

Co-branded ceiling banners on the interior

Door decal on the store contractor door

Advertisements on pavilion maps

Back cover ad on each recipe book

Distribution of industry coloring pages all 24 days of fair

Discounted exhibit space

Boosted social media posts and digital map & guide listing

Logo inclusion on banners, recipe book, store bags and billboard

Logo placement on GO TEXAN website SFT event page

GO TEXAN STORE PLATINUM SPONSOR

$25,000 1 AVAILABLE

Presenting recognition for the GO TEXAN store

Exclusive naming rights to the 6,000 square foot retail space in the pavilion where GO TEXAN partners promote and sell their Texas made products

1 1 1 4

Logo placement on 21' exterior wall graphic at north entrance

Logo inclusion on banners, GO TEXAN store signs, recipe book, store bags and GO TEXAN website's SFT event page

2 2

Recipe demos for the GO TEXAN store video loop

Recipe placements in the recipe book

Advertisement on one pavilion map

Coupon distribution with every purchase

Premium GO TEXAN store shelf space

Social media posts and digital map and guide listing

GO TEXAN PAVILION GOLD SPONSOR A

$20,000

1 AVAILABLE

GO TEXAN PAVILION GOLD SPONSOR B

$20,000

Exclusive naming rights to the GO TEXAN event stage

Logo on stage benches

Exhibit space in GO TEXAN pavilion

Light tower sign (3'hx4'w) in general store

24-day parking pass

Access to unloading pass

Inclusion in thank you banner

Logo inclusion on shopping bags and pavilion map

Social media posts and listing in digital map & guide

Minutes of video advertisement space on pavilion and/or general store TV

1

1 AVAILABLE

Branded door decal on TDA office door, designed by sponsored and approved by TDA

Sponsor designed GO TEXAN reusable tote bag for general store (Must include GO TEXAN mark. TDA approval of design required) - TDA prints staff shirts

Featured space in corner next to register near north entrance

Entrance door sign located at wine garden entrance

24-day parking pass

Access to unloading pass

Inclusion in thank you banner

Logo on shopping bags and pavilion map

Social media posts and listing in digital map & guide

Minutes of video advertisement space on pavilion and/or general store TV

GO TEXAN PAVILION

SILVER SPONSOR

$15,000

1 AVAILABLE

Exclusive naming rights and opportunity to emcee GO TEXAN's exclusive VIP event, preview night

Exterior wall graphic sized 16’h x 51”w located outside wine garden entrance

Branded cafe tables - designed by sponsor and approved by TDA

Logo on shopping bags and pavilion map

24-day parking pass

Access to unloading pass

Inclusion in thank you banner

Social media posts and listing in digital map & guide

Minute video advertisement space on pavilion and/or

general store TV

GO TEXAN PAVILION PUB BRONZESPONSOR

$12,000

1 AVAILABLE

GO TEXAN STORE BRONZE SPONSOR

$12,000

1 AVAILABLE

1

Naming rights to sampling pub

8'w x 4'h banner in sampling pub

Branded charging station in pub area

Social media posts, boosted

Logo on shopping bag

1 3 1 1

4'w x3'h light tower sign in general store

24-day parking pass

Access to unloading pass

Inclusion in thank you banner

Digital map and guide listing

Sampling shifts for guild members (10am - 2pm daily)

Seconds of video advertisement on pavilion TV

1 30

Exterior wall graphic

Floor graphic (3'x4')

Featured space in GO TEXAN general store

Logo on shopping bags

Coupon included with every purchase in the general

store

24-day parking pass

Access to unloading pass

Inclusion in thank you banner

Digital map and guide listing

Social media post, boosted

Seconds of video advertisement space on pavilion TV

$4,000-$5,000

WASTE RECEPTACLES

Waste receptacles are located throughout the GO TEXAN Pavilion and can include a sponsor logo.

CAFÉ TABLES

$5,000

1 SPONSORSHIP AVAILABLE

$4,000

Co-branded with GO TEXAN, our 8 café tables will feature full table decals that are perfect for brand awareness.

1 SPONSORSHIPS = 8 CAFÉ TABLES

PAVILION GOLF CARTS

$4,000

A unique transportation sponsorship includes the GO TEXAN golf carts. Sponsorship includes branding of the vehicles and the opportunity to provide branded materials.

1 SPONSORSHIP AVAILABLE

$2,000-$4,000

GO TEXAN SOCIAL MEDIA PACKAGE

$4,000

Package includes: four Facebook posts, four Tweets and one, 2-minute Facebook Live interview from the show floor. Posts will be scheduled as follows: 2 pre State Fair, 1 during State Fair and 1 after State Fair to GO TEXAN social media followers.

(65,000+ Facebook followers; 14,000+ Instagram)

QUANTITY 1

GENERAL STORE COUPONS (DISTRIBUTED WITH EVERY PURCHASE)

$3,000

A great way to drive purchases after fairgoers leave the GO TEXAN Pavilion is through coupon distribution with every purchase in the GO TEXAN Store.

QUANTITY 2

DOOR DECALS

Your message can be seen on one of the three available doors throughout the pavilion.

$2,000

LOCATIONS 2

$1,500-$2,000

INTERIOR SIGNAGE

120" x 72" Sign Hung in The Pavilion.

$2,000

SPONSORSHIP 1

FLOOR STICKERS/FOOT PATH STICKERS

Floor stickers are 4' x 3' or can be custom shapes. Package includes 2 stickers.

$1,500

LOCATIONS 2

KIOSK SIGNS

Logo on all kiosk sampling signs. 8 kiosk locations staffed every day with samplers.

$1,500

SPONSORSHIPS 1

RECIPE BOOKLET

Recipe books are distributed with every purchase in the GO TEXAN Store.

INSIDE BACK COVER

$1,000

Approximately, 20,000 are handed out each year.

QUANTITY 1

ENTRANCE DOOR SIGNAGE, WINE GARDEN ENTRANCE

2.5' x 3.5' sign on entrance doors.

$1,000

QUANTITY 2

ENTRANCE DOOR SIGNAGE, INTERIOR SIGNAGE

3' x 4' sign on entrance doors.

LIGHT TOWER SIGNS

$1,000

LOCATIONS 1

$250 - $1,000

A great way to promote your company or product is through the sign on light tower.

$500

LOCATIONS 6

"DID YOU KNOW" SIGNAGE

Sponsor one of 14 Texas Agricultural facts throughout the building.

$250

LOCATIONS 14