Organic Shopping in Google Analytics 4

What Is Organic Shopping in GA4

What is organic shopping in GA4?

One of the default channel groups in GA4 is organic shopping.

When users discover and visit your website through direct links on shopping sites, such as unpaid or non-ad links, it is categorized as organic shopping.

These non-ad links can appear in:

🎯 Organic Search Results (Google, or Bing). 🎯 Shopping Platforms (Amazon, eBay, etc.) 🎯 Social Media Channels (TikTok, Facebook, etc.) 🎯 Referral Links

Find Organic Shopping Traffic in GA4

You can check the Traffic Acquisition report, and customize it to get more details on organic shopping.

To access it, go to Reports > Acquisition > Traffic Acquisition.

View the report

Find Organic Shopping Traffic in GA4

Two types of organic traffic

In Google Analytics 4, you can track two types of organic shopping traffic: 1- Organic Shopping from Google Sources 2- Organic Shopping from Non-Google Sources

Organic shopping from Google sources

It refers to traffic generated by platforms where your products or images are displayed as part of Google's Shopping Free Listings.

Organic shopping from Google sources

Google Shopping Free Listings resources:

Shopping Tab (shopping.google.com) Google Search (google.com) Google Images (images.google.com) YouTube (youtube.com)

Organic Shopping from Non-Google Sources It includes sources other than Google, and it is still classified as organic shopping in GA4.

When it comes to accessing organic shopping data from sources other than Google, there are two essential parameters to consider: >> utm_source >> utm_campaign

If the utm_source parameter is classified as "SOURCE_CATEGORY_SHOPPING" and is listed as one of the sources in this category, such as Amazon, Alibaba, Shopify, or eBay, then the traffic is categorized as organic shopping in GA4.

For manual traffic, if the utm_campaign parameter contains the keywords shop or shopping , it will be also considered as organic shopping in GA4 reports.

Keep in mind that you need to configure the appropriate tracking codes and UTM parameters in Google Analytics 4 to capture and analyze this valuable organic shopping data.