223 MÂŞ JosĂŠ Guerrero 2_206 Las Cimas de Almenara 08/01/14 16:18 PĂĄgina 5
then share it out. There are no tricks. You have to invest in the village and do it with sound reason. We’ve had many years of bonanza and have put something aside for the bad times. Today, like ants, we find that our “pantries� are well-stocked thanks to this economic management policy. There is no mystery or miracle other than saving. - What initiatives does your department undertake to promote tourism in the municipality? - The tourism and promotion department does, as its name indicates, operate everywhere. Tourism is very sensitive to the economic situation and also, at times, capricious, so promotion of the
tourism and sport. We attend the main tourism fairs in Spain and Europe, and we don’t let any opportunity pass by in which the BenahavĂs name is right out front. However, like everything, it’s not a job you complete in one day, but rather by following an ongoing path and working bit by bit.
municipality is continuous and very wide ranging, as far as promotional avenues are concerned. The Town Hall sponsors various sports people, both in golf and other sports, because they are moving around Spain and Europe, and it’s in our interests that our brand and name appear wherever there is a potential tourist or future visitor to our village. We also undertake campaigns on the radio and TV, choosing specific programmes, related to
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AndalucĂa Golf / EspaĂąa Golf
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