Annual report 2019
Together
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Editors: Joris de Gooijer - Marketing & communication GMP+ International Jeroen Langelaar - Stonewall Tekst Design: Thijs Ruijgrok - Studio Ruig Disclaimer: This publication was established for the purpose of providing information to interested parties with respect to GMP+-standards. The publication will be updated regularly. GMP+ International B.V. is not liable for any inaccuracies in this publication.
Š GMP+ International B.V. All rights reserved. The information in this publication may be consulted on the screen, downloaded and printed as long as this is done for your own, non-commercial use. For other desired uses, prior written permission should be obtained from the GMP+ International B.V.
Together Annual report 2019
Annual report Introduction
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GMP+ International in numbers 2019
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GMP+ Corporate overview Vision Mission Corporate objectives Core Values Governance
8 10 12 14 16 18
Overview of products
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GMP+ Community Partner overview Certification Bodies Mutual Recognition National representatives IEC and subcommittees Registered Consultants GMP+ Academy
30 34 36 37 37 37 37 38
Interaction with the GMP+ Community
42
Market strategy
44
Department highlights Standards & FSP Certification & Compliance Marketing & Communication Business Development Business Information Management HR
50 52 54 56 58 60 62
Financial Results
64
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Introduction
Together They say big things come in small packages. So when a smallbusiness owner approached us after a feed safety training in the Philippines in October, we were not necessarily expecting a life-changing conversation. And to be fair, it was not. However, when he told us he made the choice to become GMP+ FSA certified after an earlier training session, it certainly did strike a chord with us. To understand why, one has to realise that we did not get to the number of 18,270 GMP+ FSA certified companies in 88 countries by chance. It takes hard work. It takes honest selfevaluation: do our best efforts – listening to our community, continuously improving our scheme, organising seminars, attending trade shows – still lead to the desired outcome? Most of all, it takes a team. Feed Safety Worldwide can only be achieved when all parties in the feed chain work take their responsibility and work together for the common good. Our community is strong We are happy to report that 2019 was a year in which we saw plenty of that. Most notably, certified companies, industry experts and other stakeholders came together to drastically redesign the GMP+ Feed Certification scheme, in order to make it easier to understand and apply (more on page 40-41). Although getting new businesses to join GMP+ FSA is important, keeping already certified companies on board is a whole different challenge – and perhaps even more important. Thankfully, during this project we have seen incredible involvement of companies that have been certified for two decades or more. Their dedication to our scheme and our shared cause is truly heart-warming. In addition, our record-setting 18 seminars organised worldwide in 2019 have led to new partners joining our cause. And with meaningful improvements in our collaboration with external support groups, like Certification Bodies and Registered Consultants, we can safely say that in 2019 our community – our team – was as strong as ever. We’d like to take this opportunity to thank each and every one of you – and in particular the many people who participated in the redesigning of our scheme, which will be launched in 2020.
Together Annual report 2019
Rijswijk, May 2020
We are in this together The many meetings, collaborations and partnerships underline once more that we are in this together. Which brings us to the small-business owner in the Philippines, whose company was indeed awarded its first-ever GMP+ FSA certificate shortly after our meeting. Certainly, a market leader joining GMP+ FSA may provide for a better headline, but a feed chain consists of dozens of links, and the vast majority of those happen to be small businesses. They are, truly, the backbone of our scheme. And to have a new business joining from an underrepresented region can have enormous positive consequences. This entrepreneur may or may not realise it, but the impact of his decision is likely to resonate far beyond the walls of his own company. No matter the size or location of a business, they are all equally vital to our mission. Together, in 2019, we have taken another big step towards Feed Safety Worldwide.
‘Our record-setting 18 seminars organised worldwide in 2019 have led to new partners joining our cause.’
Roland van der Post Operations Director
Johan den Hartog Managing Director
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GMP+ International in numbers 2019
2019 in numbers
18,270 620 GMP+ FSA Certified companies as of December 31, 2019
2
88
Published EWS warnings
Countries with GMP+ FSA certified companies
365 notifications received on our Early Warning System (EWS)
Together Annual report 2019
GMP+ FRA Certified companies as of December 31, 2019
500+ certificates 101 to 500 certificates < 100 certificates No certificates
7.6
Out of 10
(Average)
Customer Satisfaction Survey (Poland & Czech Republic)
14 5 20
Registered consultants GMP+ Academy members GMP+ FRA MI105 GMO Controlled standard certified companies
33
372 39
GMP+ accepted Certification Bodies
GMP+ accepted auditors (estimated)
Feed & Food strategic chain partnerships
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GMP+ Corporate overview
At GMP+ International, we are guided every day by our vision, mission and core values.
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GMP+ Corporate overview
Together Annual report 2019
Vision Everyone in the world should have access to safe food. Therefore every company in the animal feed chain should be committed to safe feed.
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GMP+ Corporate overview
Mission We deploy a certification scheme that facilitates companies to contribute to safe feed. To keep our scheme and community up to date we gather and share worldwide valuable information regarding feed safety assurance.
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GMP+ Corporate overview
Corporate objectives
For 2019, we continued to work in accordance with the corporate strategic objectives established in 2017, and our 2018-2023 roadmap. Extra emphasis was placed on the market approach.
Corporate objectives for 2019
Systematic Market Approach Optimising services & products according to customer needs Anchoring GMP+ certification in the feed & food chain
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GMP+ Corporate overview
Core values
Thought Leadership Market Focus As an international platform, we are in a unique position for the whole feed supply chain. We feel the moral obligation to inspire our community through innovative ideas. We turn ideas into reality towards Feed Safety Worldwide.
Together Annual report 2019
Our drive is to facilitate our customers to provide Feed Safety Worldwide. By nature we are curious to understand the needs of our customers in this mission. So we can align our approach effectively.
Pragmatic
Together
Our passion is Feed Safety Worldwide. We believe we can achieve this by acting in a way that makes sense and is realistic in daily practice.
We can achieve the best results in the whole chain by working together both in and with our community in weighing the various interests towards Feed Safety Worldwide.
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GMP+ Corporate overview
Governance
GMP+ International is an independent non-profit organisation. It is a private company with limited liability under Dutch law (B.V.), registered with the Dutch Chamber of Commerce under registration no. 27364542. This legal form enables us to operate independently and flexible in the operation and international cooperation. The mandate of the management of the organisation is laid down in its Articles of Association. The shareholder of GMP+ International is GMP+ International Foundation. Ten Dutch trade associations participate in this foundation, representing the whole feed chain. This Dutch character shows our origin. We are open to extend shareholdings to other stakeholder groups internationally. According to Dutch law, the Managing Director is the board of the organisation and authorised in final decision making. According Dutch company law, for specified strategic decisions he needs the approval of the General Shareholders Meeting or the Supervisory Board. The chairman and secretary of GMP+ International Foundation compose the General Shareholders Meeting. The Supervisory Board consists of three persons. It serves as a sounding board and advises the Management Board. The Management Board consists of the Managing Director and the Operations Director. They are supported by several teams with in total 27 employees and a number of external service providers.
Together Annual report 2019
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GMP+ Products
Together Annual report 2019
GMP+ International strives for feed safety and sustainability worldwide. We achieved a further increase in the number of certified companies, both for GMP+ FSA and GMP+ FRA.
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GMP+ Products
GMP+ Feed Safety Assurance (FSA)
Ultimo December 2019, 18,270 companies in over 88 countries worldwide were GMP+ Feed Safety Assurance (FSA) certified. This constitutes an increase of 444 (+2,6%) to 2018. The share of Western European countries is still high, but we notice a growing participation in Eastern Europe and Asia. Participation in Northern America and Latin America is rather stable, but slowly increasing (see table below). Market potential depends on domestic awareness of feed safety assurance, pull demand downstream in the chain, as well as feed legislation.
GMP+ FSA certified companies Region/s
2015
2016
2017
2018
Asia (ex. Near East)
314
374
524
583
Northern & Southern Europe
28
39
59
74
C.w. of Ind. States
25
30
37
49
Eastern Europe
2,498
3,154
3,986
4,373
Latin America & Caribians
304
317
338
344
Near East
31
44
54
63
Northern Africa
0
0
0
21
Sub-Saharan Africa
5
8
10
19
Northern America
265
260
270
240
Oceania
1
1
1
13
Western Europe
11,268
11,791
11,887
11,831
Total
14,739
16,018
17,166
17,610
Together Annual report 2019
Region/s
2019
Asia (ex. Near East)
531
Northern & Southern Europe
1,810
C.w. of Ind. States
71
Eastern Europe
4,708
Latin America & Caribians
416
Middle East
33
Africa
39
Northern America
270
Oceania
8
Western Europe
10,384 18,270
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GMP+ Products
GMP+ Feed Safety Assurance (FSA)
18,270 Total number of GMP+ FSA (Feed Safety Assurance) certified companies at the end of 2019. 500+ certificates 101 to 500 certificates < 100 certificates No certificates
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GMP+ Products
GMP+ Feed Responsibility Assurance (FRA)
As of December 2019, 620 companies in 9 countries were GMP+ FRA certified. This is a increase of 269 over 2018 (+76,6%). Certified companies were located in the Netherlands, Germany, Poland, Belgium, France, Spain, Czech Republic, Serbia and Ukraine. In 2018, GMP+ International launched the GMP+MI 105 GMO Controlled standard. For this standard GMP+ International has teamed up with VLOG (Verband Lebensmittel Ohne Gentechnik), owner of a non-GMO scheme in the feed & food chain, to facilitate GMP+ FSA certified feed companies to deliver non-GMO feed. In 2019 this FRA add-on certification was really picked up by the market and this resulted into a big increase in the total number of certified companies in various countries. In 2019 no changes were made in the FRA module, but GMP+ International worked on the FRA module nonetheless. Preparations were made for an update of the GMP+ MI 105 to align with the updated VLOG requirements (to be published in March 2020) and GMP+ International started working on a standard for a new market initiative to assure sourcing feed ingredients from Europe. This new standard is intended to be launched in 2020.
GMP+ FRA certified companies Country
2017
2018
2019
Belgium
15
15
30
Czech Republic
0
0
2
France
0
0
7
Germany
5
9
160
Poland
0
2
53
Serbia
0
0
1
Spain
0
0
3
The Netherlands
321
325
363
Ukraine
0
0
1
Total
340
351
620
Together Annual report 2019
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GMP+ Products
GMP+ Feed Responsibility Assurance (FRA)
620
Total number of GMP+ FRA (Feed Safety Assurance) certified companies at the end of 2019. 100+ certificates 1 to 100 certificates No certificates
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GMP+ Community
Together Annual report 2019
Feed safety can only be achieved when all parties work together. That is why GMP+ International involves its partners and stakeholders in strengthening the feed chain.
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GMP+ Community
Partners
In 2019, GMP+ International supported, involved, and engaged its stakeholders in the Feed and Food chain through partnerships. When a trade association in the feed and food chain endorses our vision, values, and ambitions, it can express its support and commitment by becoming a partner. The graph below does not limit any other collaboration we develop with (non)feed- & food partners.
Feed and Food partners
GMP+ International strategic partner
Private Collectives
Feed Scheme Holders
Food Scheme Holders
The graph presents an overview of the structure of GMP+ Internationalâ&#x20AC;&#x2122;s (strategic) partners.
Together Annual report 2019
Private Associations & Food Companies
Good Agriculture Practice Scheme Holders (GAP) Food Safety and Responsibility Assurance Scheme Holders
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GMP+ Community
Collaborations and goals of partnerships
Feed and Food Partners Involvement and engagement in the development of our GMP+ certifications scheme(s) and supporting products & services in order to comply with customersâ&#x20AC;&#x2122; needs.
VDDN Vereniging Diervoederspecialiteiten Diergezondheidsproducten Nederland
Private Collectives Involvement and commitment to optimise the use and application of expertise and services of each other in order to operate in an efficient and effective manner for stakeholders.
Feed Scheme Holders Optimising alignment of the several schemes and realising mutual recognition.
Together Annual report 2019
G.A.P. Scheme Holders Optimising alignment of GMP+ certification scheme with requirements / needs of schemes for livestock and aqua farming.
Food Safety & Responsibility Scheme Holders Providing combined audit for food companies also producing by-products fit for animal feed; as well as alignment of GMP+ certification scheme with food industry schemes.
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GMP+ Community
Certification Bodies
In 2019, the number of accepted Certification Bodies for the GMP+ FSA module was 33 with 372 accepted auditors. Certification Bodies play an important role in assessing and certifying companies. They are responsible for ensuring companies are complying with the principles and requirements of the applicable GMP+ normative standards. Certification Bodies must do so in a proper and unimpaired manner.
Certification
33
Total number of Certification Bodies for GMP+ feed certification scheme
372 Total number of accepted auditors (estimated)
Please note; although we mention a total of 33 Certification Bodies, some share an identical logo and entity, resulting in less logoâ&#x20AC;&#x2122;s on this page
Together Annual report 2019
Mutual recognition of other feed scheme holders
National Representatives
With some feed safety assurance certification schemes in Europe, an official mutual recognition has been agreed upon based on equivalency.
In 2019, we supported growth regions or regions with growth potential, as well as regions with cultural differences and language barriers. We have worked with local professionals as National Representative to answer questions from interested local parties. They also helped GMP+ International to better understand regional challenges. GMP+ International was represented by National Representatives in the following countries: Brazil, China, Italy, Ukraine and Spain.
This means companies certified for one scheme can sell to and buy from certified companies certified from other schemes. This reduces the burden and the costs for a company with respect to feed safety assurance and certification, and avoids trade barriers.
International Expert Committee (IEC) and subcommittees
GMP+ Registered Consultants
We operated according to the principle of well-balanced multi-stakeholder participation in our IEC and (sub) committees. For a full overview of our International Expert Committee and subcommittees, please visit gmpplus.org.
With GMP+ Registered Consultants, we aim to provide assistance to feed companies that are interested in GMP+ Feed Safety Assurance (FSA) certification, as well as GMP+ FSA certified companies in their search for competent and reliable consultants to advise them on their feed safety management system. GMP+ International considers consultants an important extension for the support and distribution of GMP+ FSA certification in the market. In 2019, 14 Registered Consultants were active in 25 countries. For a full overview please visit gmpplus.org.
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GMP+ Community
GMP+ Academy
Part of our mission is to collect and share valuable information regarding feed safety assurance. The GMP+ Academy could play an important role here, but needs to become more effective. Therefore we decided to investigate market needs with the aim to restructure the Academy. The goal of the GMP+ Academy is to actively share and enhance knowledge about, and the practical application of, feed safety management as a contribution to the supply of safe feed. In 2019 we started the restructuring project in close collaboration with two educational partners and started developing the first deliverable: an e-learning on basic HACCP principles. We will use participants experiences to optimise the module with the relaunch of the Academy in 2021 as our final goal.
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GMP+ Community
Working together with our community to redesign the GMP+ Feed Certification scheme After more than two years of listening, discussing, writing and rewriting, the first version of the redesigned GMP+ FSA module was published in 2019 for the mandated public consultation period. Since our founding in 1992, GMP+ International has grown from providing a basic safety framework for the Dutch feed industry to a worldwide, full-fledged feed certification scheme with over 18,000 participants. Over the years, as the number of scopes and documents grew, our scheme lost some of its clarity. After carefully listening to our community, we decided it was time to change that. Together with a large group of stakeholders, we have redesigned the GMP+ Feed Certification scheme. In the fall of 2019 the tentative results of our work were shared with our community for the very first time. Feedback we received confirmed we succeeded in drastically simplifying our standards, while at the same time maintaining the same high level of feed safety assurance.
Together Annual report 2019
The scheme is set to change in three ways.
1. Simplified There will be one general standard for all companies. For specific activities, additional standards will be in place.
2. Readable The new scheme will be much easier to read and understand.
We would like to express our gratitude to all community members who participated in this lengthy and complex process. We are excited about the results and could not have done this without the help and advice of all people involved.
3. Goal-oriented The focus will be more on the mandated outcome, less on the process. This gives companies more freedom to find out what works for them.
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GMP+ Community
Getting our message across: communication in 2019
25% Increase in gmpplus.org website traffic (2018-2019 yoy)
743 58
13
12
Blogs published
Newsletters sent to our community
New followers on LinkedIn (3,084 total) LinkedIn posts in 2019 Follow GMP+ International on linkedIn
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Articles published in online outlets and magazines worldwide (earned/paid media)
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Market strategy
In 2019, we applied a systematic approach to marketing.
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GMP+ Business Strategy
Business Strategy
The Business Development and Marketing & Communication teams utilise a market strategy to approach target markets in a structured and strategic way. In this strategy, companies are divided into three distinct groups: Build, Grow & Consolidate. This enables us to use tactical activities that fit the segmented market needs. In addition, a MABA analysis (Market Attractiveness Business position Assessment) is used to further specify our approach and activities in these regions. The 9 segments from this analysis provide guidance in how to address market needs based on the business assessment versus the market attractiveness. Last year, 18 new countries were added to our list of 30 initial countries in our MABA Analysis. 1. Build. Countries with low levels of GMP+ FSA certification and feed safety awareness. Scopes related to animal feed production are present (storage, warehousing, transshipment, transport, production of raw materials, ingredients, additives, trading, production of compound feed and premixtures). Livestock business and import and export of feed products are also promising. Build markets are challenging for GMP+ International. Competition is present (including domestic assurance policy) and it takes effort to position GMP+ FSA in a new market. GMP+ International must create brand recognition and exert effort through a regional approach.
2. Grow. Countries with a lot of potential. They have an active feed production industry. Livestock business, import and export are strong as well. GMP+ International may or may not yet have positioned itself in the market. Domestic and or international competition is present but no big threat to GMP+ International. Markets are knowledgeable and have accepted GMP+ FSA schemes. An individual country approach is needed to penetrate the market. Focus on advocate GMP+ FSA and value added services to create full brand awareness.
3. Consolidate. Countries with a substantial number of GMP+ certified companies. Safety awareness is present. The country enjoys the benefit of GMP+ FSA (and FRA). They are GMP+ ambassadors to other countries. Domestic and international competition is present, thus strengthening the retention program is important.
Together Annual report 2019
High
Market attractiveness
Protect Position
Invest
Selective Expansion
Defensive effort not in business development and marketing but in terms of service benefits as product improvement, changes etc.
Utilise resources: time, funds and manpower to ensure communication. Advocate other services
Selective marketing to eliminate waste efforts and replace it with precisely targeted efforts. Selective marketing can reduce the cost of marketing while increasing the return (awareness, branding)
Invest Selectively
Effort for Expansion
Limited Effort
Resources investment selectively in the right event, time, message and capacity
Determine new targets (potential scopes) and identify clear objectives to achieve. This happens when a market is already penetrated but has huge potential to increase. Continue promoting brand awareness
Let the existing capacity and online platform reach the market. Thus, GMP+ International has to support and ensure the online platform is used properly with the proper message
Protect and Re-Orient
Create Brand Awareness
Effort Included in the Regional Approach
Necessary to ensure loyalty of existing customers by checking level of understanding and reiterate service benefits
Develop customerâ&#x20AC;&#x2122;s ability to not only recognise the brand image, but to also associate it with the GMP+ products or services
Keep an eye on the markets and ensure that they are considered in any regional efforts
Usually, external support is already established
w Lo
Business assessment
High
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GMP+ Business Strategy
Sharing knowledge
GMP+ International organised a record-setting 18 seminars around the world in 2019, which included â&#x20AC;&#x2DC;firstsâ&#x20AC;&#x2122; in Italy and France.
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Department highlights
Together Annual report 2019
At GMP+ International, every department has its own tasks and goals. Here are the highlights of 2019 for each department.
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Department highlights
Standards & Feed Support Products
‘Welcoming new regions’ The Standards & Feed Support Products team of GMP+ International is responsible for the standards of the certification scheme. Standards are regularly updated on the basis of new laws and insights about feed safety management, in close cooperation with committees of feed industry experts. The department is also in charge of developing and updating the Feed Support Products, which offer support to certified companies and auditors. Redesigning our scheme – #ProjectGMP+2020 Together with a large group of stakeholders, we have redesigned the GMP+ feed certification scheme to make it simpler, better readable and more goal-oriented. In the final months of 2019, the tentative results of our work were shared with our community for the very first time for the mandatory period of public consultation. We believe we have succeeded in drastically simplifying our standards while maintaining the same high level of feed safety assurance (for more information, please see page 40-41). Guarding the gate – Harmonisation of purchase requirements In collaboration with other feed safety schemes in Western Europe, last year we agreed upon the harmonisation of purchase requirements in order to eliminate unnecessary barriers for companies. We agreed upon certain gatekeeper options that allow companies to buy from parties that are not sufficiently certified. By harmonising these gatekeeper protocols, we ensure companies are held to the same standard when it comes to sourcing, and also improve sector-wide transparency. Welcoming new regions – Country note Iberian Peninsula In 2019 we received multiple questions from companies located on the Iberian Peninsula about the possibilities to participate in GMP+ FSA. However, despite their good record in the field of feed safety, there were legal obstacles that prevented companies from becoming GMP+ certified. We sat down with these organisations and defined specific requirements, stipulated in the new ‘Country note Iberian Peninsula’. This country note applies to Andorra, Spain and Portugal, and enables companies to fully participate in GMP+ FSA, while at the same time respecting national legislation.
Together Annual report 2019
Dik Wolters & Els van der Boon
Extended registration period â&#x20AC;&#x201C; Registered Laboratories As of July 1, 2019, laboratories that analyse critical contaminants for GMP+ FSA certified companies had to be GMP+ registered. This decision was made in 2018 in order to ensure the quality of analysis and avoid confusion. However, it became clear more time was needed for laboratories to become audited and registered. That is why we extended the registration period to January 1, 2020. At the end of 2019, more than 100 laboratories were GMP+ registered. Measuring user experience â&#x20AC;&#x201C; Feed Support Products survey Our Feed Support Products provide GMP+ certified companies and Certification Bodies with a wide range of tools to gain insights about feed safety processes and risks. Yet we ourselves did not have good insights in how they were being used. That is why we sent out a survey to our community. The response rate was exceptionally high, for which we are thankful. The results made clear that people who use Feed Support Products really appreciate them. At the same time there is a large group that does not know about Feed Support Products or never uses them. Based on these results we have decided to put more effort in promoting and optimising Feed Support Products.
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Department highlights
Certification & Compliance
‘In close collaboration’ Certification & Compliance (C&C) makes sure GMP+ FSA and FRA certificates are awarded in accordance with the GMP+ FC scheme. It does so by continuously monitoring the performance of Certification Bodies (CB’s). C&C is also responsible for the development and maintenance of the certification rules, harmonisation of CB’s and GMP+ auditors, and the examination of auditors.
Leyla Alpaca Carnero Team Manager Certification & Compliance
Together Annual report 2019
A better understanding – Simplified C-documents With #ProjectGMP+2020, GMP+ International in 2019 put a lot of time and effort in redesigning the GMP+ Feed Certification scheme. The Certification & Compliance department used this opportunity to overhaul the C-documents (used by Certification Bodies) as well. The finalised drafts have not altered the substance of the documents. Several documents have been merged and the text has been simplified, in line with accreditation standards, in order to make it easier for CB’s to understand and apply. The documents were revised in close collaboration with a specialised working group nominated by the Subcommittee Certification and Compliance. Examining digitally – Project Examination Process After defining the main objectives and quantifying the required level of knowledge of GMP+ auditors, a database with thousands of questions was created in 2019 to enable digitalised examinations. In September of 2019, we ran the first pilot, after which we received very positive feedback. Digital examinations make it possible for aspiring auditors to take their examination whenever and wherever they want (although within a predetermined timeframe). Optimising user experience – The improved GMP+ Auditor App After its launch in 2018, we received a lot of feedback from auditors about the GMP+ Auditor App. We are thankful for the suggestions, comments and criticisms provided by users, since this helped us significantly in optimising the application. The app received some updates over the course of 2019, which greatly improved the available options and user experience. Feedback on these new versions has generally been positive. The app also makes it easier for GMP+ International employees to generate information from audits, and to quicker identify deviations upon which they can improve the quality of certification and the scheme.
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Department highlights
Marketing & Communication
‘Interacting with our community’ Marketing & Communication (M&C) is responsible for developing, guarding and implementing the strategic marketing & communication approach of GMP+ International. M&C supports the other business units in communicating with the GMP+ community. In doing so, it ensures communication is aligned with the corporate objectives of GMP+ International, and fits the needs of our stakeholders. Listening to our community – Customer Satisfaction Survey Recognising that only together we can achieve Feed Safety Worldwide, in 2019 we initiated several surveys in order to learn on which aspects we can improve. In the Netherlands and Germany we held follow-up questionnaires, while baseline surveys were set out in Poland and the Czech Republic. Certification Bodies have also been approached. In addition, we provided the means for Standards & FSP for their Feed Support Products survey. Actions have been (and will continue to be) taken upon the results, and we will keep our community informed on developments through our newsletters. Intensifying interaction – Utilising social media In 2019, we implemented a more structural approach to social media, with LinkedIn as our main outlet. Among other things, we started a series of posts about GMP+ International and our products and services using an ABC format. With each letter of the alphabet we introduce a different aspect of our scheme. We believe short posts like these provide people with an accessible introduction to GMP+ International. Our efforts to actively communicate and interact with our community paid off as we have seen the number of followers and views on LinkedIn increase significantly. In addition, we have adjusted our newsletters to the needs of our community. A special newsletter specifically for CB’s has been developed and we send out themed monthly newsletters to the entire community.
Together Annual report 2019
Sharing our vision â&#x20AC;&#x201C; Blogs and articles We continued sharing our vision and expertise by means of blogs and articles in 2019. Blogs from our Managing Director Johan den Hartog were published every month throughout the year on our website and social media outlets, while more extensive articles were distributed in magazines and online outlets. These publications were in line with predetermined quarterly themes, in order to structure our communication and messaging. Subjects of blogs and articles ranged from our new GMO-Controlled standard and the importance of integrity, to developments in specific countries (China, Russia, Hungary, Italy), and the United Nationâ&#x20AC;&#x2122;s inaugural World Food Safety Day.
Marjon Vaartjes Marketing & Communication Manager
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Department highlights
Business Development
â&#x20AC;&#x2DC;Learning by sharingâ&#x20AC;&#x2122; Business Development is responsible for analysing market needs, promoting feed safety awareness and expanding the GMP+ Feed Certification scheme worldwide. This department consists of the Managing Director of GMP+ International and the Business Development Manager. Together they are the public face of the company during international events and meetings. Learning together â&#x20AC;&#x201C; Harmonisation training for Registered Consultants In 2019, GMP+ International for the first time organised a harmonisation training for Registered Consultants. These are consulting firms that advise companies about the implementation of our scheme. Representatives from fourteen firms from around the world attended the multiday training in Rijswijk, which aimed to harmonise the level of knowledge between all Registered Consultants. Participants shared and discussed ideas, and the group visited several GMP+ FSA certified companies in the Netherlands. Because of the success of this first training and the positive feedback, it will become an annual event.
Together Annual report 2019
Olyn San Miguel Business Development
Sharing knowledge – Orange Knowledge Programme In the Philippines and Thailand, training sessions were held as part of GMP+ International’s efforts to share knowledge and expertise about feed safety with companies in upcoming regions. These so-called ‘Tailor-Made Trainings’ are jointly organised with consultancy firm Q-Point and almost fully funded by the Dutch government’s Orange Knowledge Programme. The first-ever training took place in the Philippines in May 2019, with a follow-up session in October. The second edition was held in Thailand, and trainings in Vietnam, Indonesia, and others are scheduled for 2020 and beyond. A sharpened market approach – Updated MABA Analysis Last year we added 18 new countries to our list of 30 initial countries in our MABA Analysis, which lays out our market approach for the coming years. In addition, over the course of 2019, GMP+ International organised a record-setting 18 seminars around the world, which included ‘firsts’ in Italy and France. Also worth highlighting is the seminar held in Wuhan, China, which was organised together with the Chinese government and was attended by over 250 people. Together, these 18 events have led to numerous new partnerships, agreements and taskforces.
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Department highlights
Business Information Management
‘Improving together’ Ida Verweij & Martin van den Bedum
It is the responsibility of GMP+ International’s Business Information Management department to ensure that all IT means are up to date and contribute to the realisation of the company’s goals. Acting upon feedback – The improved GMP+ Auditor App After launching the new CRM system and the GMP+ Auditor App in 2018, feedback from users lead to several updates in 2019. The first update for the app was implemented in February 2019, followed by a second one in November 2019. After these updates, all suggestions and complaints from users have been acted upon. The Auditor App, used by Certification Bodies, now enables users to consult data from previous audits and options for exporting data have been expanded. In addition, security, user experience and intuitivity has improved.
Together Annual report 2019
Centralising customer inquiries – Refined GMP+ Helpdesk Filled-out contact forms on the website as well as e-mails sent to the helpdesk are now centralised in GMP+ International’s CRM system. This way, GMP+ Helpdesk employees now can view all customer details and communication (past and present) on the same screen. To provide better support, customers (companies, Certification Bodies, consultants) who raised a question are now able to see the status of their inquiry in their online portal. Gaining new insights – Utilising Power BI GMP+ International started working with Power BI in 2019. Power BI is an accessible and easy-to-use business analytics service which provides interactive visualisations and business intelligence. Through graphs, charts and diagrams, employees of GMP+ International can now easily check, for example, the current number of certified companies, EWS warnings, trends, and much more. This data gives employees quick and valuable insights upon which they can take informed decisions.
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Department highlights
Human Resources Support
‘Investing in our people’ GMP+ International’s Human Resources Support ensures that the company’s workforce is aligned with its core values. HR is a strategic sounding board for the Operations Director and offers support in achieving organisational goals. It guides employees in adapting to strategic directions of the company and consults them in matters of working conditions and employment contracts.
Together Annual report 2019
Knowing our people’s strengths – Talents inventory In 2019, we finished up taking stock of the individual talents, strengths and challenges of all of our employees. This was done on the basis of ELSP. This information enables us to better match people and functions. Instead of the formal function requirements, personal qualities have become leading in our job allocation process. This leads to more engaged employees, higher work satisfaction and an overall more effective organisation. Investing in our employees – Personal development As an employer, GMP+ International aims to distinguish itself by continuously investing in the personal development of all employees. Together with their team leaders employees have formulated their personal development goals. These goals can be related to skills, competences and/or job-specific needs. In addition, employees are free to choose training sessions that suit their personal needs and ambitions.
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Financial results
GMP+ International financial results 2019.
Together Annual report 2019
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Financial results
Explanatory note to financial figures
The net result in 2019 (€ 123,986) is significantly better than in 2018 (€ 44,018). The growth in turnover was higher than the increase in costs. In addition, the liquidity position has greatly improved. Both elements have a positive impact on the financial position of GMP+ International.
Key figures Key figures
2019
2018
2017
2016
2015
2,5
2,7
3,8
4,0
4,7
0,73
0,75
0,77
0,77
0,81
Number of FTE
27
25
25
22
20,1
Working capital
€ 1,079,370 € 1,045,119
Liquidity Current Ratio Current assets / current liabilities Solvency Equity / Balance sheet total Other
Together Annual report 2019
€ 1,518,280 € 1,586,048 € 1,713,404
Balance sheet as per December 31, 2019 Assets
December 31, 2019
December 31, 2018
Tangible fixed assets
€ 898,425
€ 808,690
Financial fixed assets
€ 26,120
€ 26,120
Receivables
€ 1,284,123
€ 1,317,326
Cash and cash equivalents
€ 518,284
€ 340,333
€ 2,726,952
€ 2,492,469
Liabilities
December 31, 2019
December 31, 2018
Equity
€ 2,003,915
€ 1,879,929
Short-term debts
€ 723,037
€ 612,540
€ 2,726,952
€ 2,492,469
December 31, 2019
December 31, 2018
Gross Margin
€ 4,723,712
€ 4,278,203
Total operation costs
€ 4,577,919
€ 4,220,433
Operating result
€ 145,793
€ 57,770
Financial benefits and charges
€ -2,199
€ -56
Result on ordinary activities before taxation
€ 143,594
€ 57,714
Taxation on result from ordinary activities
€ -19,608
€ -12,874
€ 123,986
€ 44,840
Share in the result of participations
€0
€ -822
Result after taxation
€ 123,986
€ 44,018
Fixed assets
Current Assets
Profit and loss account over 2019
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We believe everybody, no matter who they are or where they live, should have access to safe food.
GMP+ International Braillelaan 9 2289 CL Rijswijk The Netherlands t. +31 (0)70 - 307 41 20 (Office) +31 (0)70 - 307 41 44 (Help Desk) e. info@gmpplus.org
Together Annual report 2019