How to expand your reach Blogging can help businesses connect with clients in ways that conventional marketing doesn’t BY Danielle McCrea | SPECIAL TO VEGAS INC
The Hot Dogs Adopt-a-thon wasn’t your average business promotion. The first-time Animal Foundation event featured pick-your-price adoption fees and more than 250 dogs who needed homes. ¶ Meghan Scheibe needed a way to get the word out. The foundation had just relaunched its website, and Scheibe, the shelter’s marketing and public relations manager, had a blog she could press into service to engage the pet-loving community. BLOGGIN G, Continue d o n page 12
$2.20
Average cost of a gallon of gas as of Jan. 5, the lowest average price in nearly six years, according to Oil Price Information Service.
600%
Increase over regular rates the average Uber rider paid after New Year’s Eve festivities in New York.
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