www.glowfestival.it
GLOWFestival an international festival focused on a particular type of augmented reality, the art of “Video Mapping”, applied on public spaces. This edition 2014 will take place in the city of Ostuni. This year there will be a great new entry, unique in its own style; to give value to almost the entire indoor cultural properties of the city aiming to fascinate the gaze of the viewers thanks to video mapping. This is the chance to share with everybody the spectacular visual communication potentialities of augmented reality, thanks to its great quality of turning any surface in a dynamic display creating an illusory flux of visual narratives that shift very much the conceptual and aesthetic point of view in function of the location.
