OCTOBER 2020
AMERICANS LOVE AFFAIR with
INTERNATIONAL PRODUCTS food especially, is flourishing
Innovate with Design Online Fraud Security Risks
www.globalretailmag.com
We Are Always There When You Need Us! At Global we are here to support the country and you… …expanding capacity at the fastest pace possible!
VIEWPOINT
ontaigne and How to Live My summer reading included a repeat of a book by Sarah Bakewell, entitled, “How To Live – or – A Life of Montaigne. As you may have surmised, the book is about Michel de Montaigne and his Essays, which literally created a new literary form. Montaigne observed and wrote about life by simply observing it from his own perspective. His essays included observations on work, family, sex, politics and more and Ms. Bakewell used them to prescribe a way of life for modern society. She believed that although Montaigne lived and wrote during the 16th Century his keen and discrerning observations about humans are as practical today as they were then. If we think life is tough today, think about Montaigne and his fellow Frenchman. They endured the Wars of Religion, a prolonged period of war and popular unrest between Catholics and Huguenots in the Kingdom of France between 1562 and 1598. To make matters even worse, while Montaigne was mayor of Bordeaux, nearly one third of the town perished from the bubonic plague. Those with the means headed for their country estates to escape the death. Many of them were robbed, murdered or worse by marauding soldiers as they fled. Times were bleak, Yet somehow, Montaigne managed to write more than one thousand pages of essays, What’s more, he wrote them while enduring excruciating pain from hereditary kidney stones and injuries from a horseback riding accident. Though a Nobleman, life was tough and medical care more of a nightmare than a cure. Montaigne and his wife had six daughters, with only one surviving to adulthood. My point? I’m sure that over the last several months, many of us, myself included, have felt defeated, deflated, scared, etc. It’s only natural. But this is not the first time, nor will it be the last that we are challenged to what we think is the limit. Generations before us have endured more, sacrificed more and complained far, far less. Moreover, they have achieved great heights during some of the most critical times in history. So put on your mask, stay two or more meters away and get back to work.
Phillip Russo Editor/ Publisher
Please allow me a personal note of thanks to the advertisers that continue to support our efforts. They exemplify the dedication, drive and passion that makes our industry great. As a retailer, you would be proud to call any of them your partner.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
B UY YO U R S U CC E S S 1. Just call the leading supplier of instant coffee and coffee drinks. 2. Choose your favourite from a wide range of tailor-made blends of spray-dried, agglomerated and freeze-dried coffee. 3. Take your products in your individually designed packaging to the market-place. 4. Relax and see what will happen.
PART OF
GROUP
Tel. +49 40 75304 - 0 ¡ www.dek.de ¡ sales@dek.de
CONTENTS G LOB AL RE TAIL BRA N D S I OCTOBER 2020 I VO LU M E 8 I NU M B E R 3
50 48
DEPARTMENTS 4 Viewpoint 16 Contributors 14 Trade Fair Calendar
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COVER STORY
FEATURES / COLUMNS
50 A merican’s Love Affair with International Products Joe Azzinaro
48 ¡Hola!Price Smart 74 Global Trade Fairs Marketing by Design 80 Advertiser’s Index Maria Dubuc Next Issue Highlights
48 Notable
62 Plant-based, Vegan Wine Hans Kraak 66 Converting The “Experimenters” Perry Seelert Emerge 68 Innovate with Design Maria Dubuc Marketing by Design 70 Holistically Design Your Retail Experience Daymon 72 Online Fraud Security Risk During Covid Robert Capps NuData Security
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GLOBAL RETAIL BRANDS / OCTOBER 2020
SERVICES
Whether you are a retailer or manufacturer, life is good in private label. Also in 2020. Market share in Europe is nearly 40% or more in eight countries and consumer acceptance of retailer brands has never been higher. In a year without trade shows and very limited possibilities to meet in person, where can you find all the new products and new marketing ideas for private label? At PLMA’s 2020 Online “World of Private Label” International Trade Show. Not in Amsterdam but in the cloud, the show will be accessible from anywhere. All you need is a good internet connection and a computer with webcam and speakers, by now standard equipment for every company. Join the Online “World of Private Label” and see for yourself how PLMA can help your company’s private label business. Registration is open, go to www.plma.nl/visitonline or www.plma.nl/exhibitonline for more information. For questions, contact PLMA at info@plma.nl.
ONLINE•1- 4 December 2020 Presented by the Private Label Manufacturers Association International Council
OCOTBER 2020 / VOLUME 8 / NUMBER 2 OF 4
Phillip Russo
EDITOR / PUBLISHER phillip@globalretailmag.com
Jacco van Laar
EUROPEAN DIRECTOR jaccovanlaar@globalretailmag.com
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Melissa Subatch
CREATIVE DIRECTOR info@melissasubatchdesign.com
Andrew Quinn
DIGITAL DIRECTOR andrew.quinniii@gmail.com
Sabine Geissler
GREENTASTE.IT Italian Business Development s.geissler@greentaste.it
Luisa Colombo
Italian Business Development luisa.colombo76@gmail.com CONTRIBUTORS
Perry Seelert
LE RENDEZ-VOUS DE LA CRÉATION ALIMENTAIRE THE FOOD CREATION MEETING
Christopher Durham
My Private Brand christopher@mypbrand.com Daymon idc@daymon.com
NEW DATES th
Emerge perry@emergefromthepack.com
Denise Klug
13 - 14 MAY 2020 th
PARIS PORTE DE VERSAILLES HALL 7.1
LZ Retailytics denise.klug@retailytics.com
Tom Prendergast
PLMA tprendergast@plma.com
Joe Azzinaro Published, Trademarked and all rights reserved by:
Kent Media
Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711
All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.
Global Retail Brands is published 4 times a year. Editorial Submissions phillip@globalretailmag.com Advertising Inquiries – EUROPE luisa.colombo76@gmail.com Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST phillip@globalretailmag.com Subscription Information phillip@globalretailmag.com www.globalretailmag.com
www.madeparis.com
* Own Label Events
BOSTON | PHOENIX | SAN DIEGO | CHINA | UK
BOOST YOUR BUSINESS OPPORTUNITIES 2020 MARCA TECHNICAL SCIENTIFIC COMMITTEE
Follow Marca by BolognaFiere on:
blickdesign.it
www.marca.bolognafiere.it
INDUSTRY EVENT UPDATE CLICK FOR THE LATEST SCHEDULE
PLMA’S WORLD OF PRIVATE LABEL Amsterdam
VIRTUAL
PRIVATE LABEL WEEK
www.plmainternational.com
MARCA BY BOLOGNAFIERE Bologna
PLMA’S TRADE SHOW Chicago
VIRTUAL
www.plweek.com
IN PERSON
COSMOPROF Bologna
www.cosmoprof.com
IN PERSON
www.marca.bolognafiere.it/en/home
ISM / PROSWEETS Cologne www.ism-cologne.com
BIOFACH Nuremburg www.biofach.de/en
14
ANUGA Cologne www.anuga.com
IN PERSON
IN PERSON
IN PERSON
GLOBAL RETAIL BRANDS / OCTOBER 2020
VELOCITY – THE MY PRIVATE BRAND SUMMIT myprivatebrand.com
VIRTUAL
WELCOME TO ISM – THE WORLD‘S LARGEST TRADE FAIR FOR SWEETS AND SNACKS
COLOGNE, GERMANY
31.01.–03.02.2021 www.ism-cologne.com
Koelnmesse GmbH Messeplatz 1, 50679 Köln, Germany Tel. +49 1806 002 200, Fax +49 221 821 99 1220 ism@visitor.koelnmesse.de
CONTRIBUTORS
ROBERT CAPPS is NuData Security’s Vice President of Marketplace Innovation. He is an industry-recognized technologist, thought leader, and advisor with over twenty-five years of experience in retail, payments, financial services, and cybercrime investigation and prosecution. Robert brings his industry insight and vision to drive market-leading products and services for NuData Security, and is the public spokesperson for the organization.
MARIA DUBUC Marketing By Design, President, Big Red Rooster, Vice President, Maria is a 25 year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. Smart & Final, The Home Depot, 7-Eleven, and PriceSmart are among the retailer programs she currently runs.
CHRISTOPHER DURHAM Founder, My Private Brand and The Velocity Private Brand Conference. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
HANS KRAAK is educated in biology and journalism and wrote two books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in Voeding Nu, a business to business platform on food and health, as a food and wine writer he publishes in Meininger’s Wine Business International and reports for PLMA Live EU
KARA MIENCIER Kara Miencier, Private Brand Sales Executive for Paramount Roasters, has a passion for store brands and the coffee industry. As a Board of Directors Member for Women Impacting Storebrand Excellence, Kara finds great value in the diversity and inclusion mission of WISE and bridging the experience gap between generations.
PERRY SEELERT A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.
Lansing, Michigan Since 1935
Our team looks forward to working on
your private brand coffee program
Lorem ipsum
Vice President of Sales | 616.644.4742 rschaafsma@paramountroasters.com
Lorem ipsum
PUMPKIN PIE
paramountroasters.com
N O TA B L E
1 - 4 DECEMBER 2020
PLMA’s World of Private Label Online 1-4 December
manufacturers will permit buyers and suppliers to engage in live, face-to-face interactions, product demonstrations and conversations, delivered simply and conveniently to participants across all borders, as well as on all computing platforms and devices.
The year 2020 has demonstrated that retailers around the globe and the manufacturers supplying their private label products have never been more essential to the well-being of consumers. To provide these companies across Europe and beyond with tools most urgently needed to engage for new business and bring new products to the marketplace, the Private Label Manufacturers Association is taking its “World of Private Label” International Trade Show online for four days, from 1-4 December. PLMA’s Online “World of Private Label” will be held in place of the event originally planned to take place last May, which was postponed amid government restrictions on public gatherings and travel that were put in place as a result of the coronavirus pandemic. The theme of the event, “Life is Good in Private Label”, was never more appropriate than it is now, say the show’s organisers. Private label market
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GLOBAL RETAIL BRANDS / OCTOBER 2020
share in Europe is nearly 40% or more in eight countries and with major shifts in purchasing, and supply chains under enormous stress, competition is fierce everywhere. But the opportunities for new products and expanding ownbrand business remain extraordinary, because consumers will continue to turn to retailers first for value while maintaining their quality of life in these unprecedented times. In the first week of December, with each day emphasizing a specific group of food and non-food categories, PLMA‘s Online “World of Private Label” will deliver an all new virtual trade show experience supported by a powerful suite of proprietary video and business chat communication tools. The online stands of PLMA’s member
As a first-of-its-kind international show open to retailers everywhere, this will be a groundbreaking event by every measure, and without question the biggest online experience ever dedicated exclusively to the private label industry. Since 1985, PLMA’s annual “World of Private Label” has been the world’s largest trade event for private label, presenting more than 2,700 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries. Companies interested in exhibiting in December can go to: www.plma.nl/exhibitonline
EXHIBITOR RETAILER
4 M Q L C P K A O H 0 S G R C M A Q neKwL P 0 O d E4 H M S L R C K A Q H 0 G OP 4 M Q L C P K A O H 0 N a S turally R G 4 C L u s M c i o u A s Q thaP G0 L reens, t you can K s e O e4 H and taste L E S G . R C K A Q H P 0 G M SO AC4 L P K O H 0 S G 4 R M E A Q L P 0 K O 4 H E S R C MG K A Q H P 0 G O 4 M L RS 0AC K O H S G 4 R M E Q L C P 0 K O 4 H E S G R C M L A Q H P 0 G O 4 M S L C R K A H Q 0 S G 4 R M E Q L C P K A O 4 H E S G R C M L A Q K P 0 G O 4 M S L C R K A H 0 G PQ R M E4 Q L Do you want more?
www.mygreendate.com
N O TA B L E
WeCosmoprof: The Digital Event for Beauty
From October 5-18, WeCosmoprof will offer exclusive digital tools to brands and global buyers to increase business and networking opportunities. International marketplaces Alibaba.com, BORN, and Needl will contribute as partners, creating strategic synergies for the growth of the beauty industry. Networking and innovation are the key elements of WeCosmoprof, the Cosmoprof digital event for the global beauty community. Thanks to the use of the latest digital technologies and collaboration with international players and experts, WeCosmoprof offers the beauty community an online matching ecosystem to utilize the industry’s full potential. For the first time in the trade show world, the Cosmoprof platform joins international marketplaces, combining its know-how with the ALIBABA.COM, BORN, and Needl platforms’ experience and knowledge. The digital event will also be enriched with a calendar of free in-depth sessions featuring some of the sharpest minds of the beauty industry. Over 100 speakers and companies will participate in discussions dedicated to industry trends and market evolution through CosmoTalks - The Virtual Series, and in webinars dedicated for the professional channel through Cosmo Virtual Stage. “Thanks to the synergy with Alibaba.com, BORN, and Needl, WeCosmoprof will provide companies, buyers, retailers, and distributors with digital spaces to discuss new projects and development strategies for the future,“ says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “WeCosmoprof is a business accelerator with the aim of meeting the individual needs of the distribution channels and sectors of the cosmetic industry.”
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GLOBAL RETAIL BRANDS / OCTOBER 2020
and private labels. Exhibitors will be able to indicate their export objectives and connect with international retailers, specialty shops, and strategic import managers for their target.
Depending on their reference sector and product categories, during WeCosmoprof, participating exhibitors can choose among four virtual pavilions most suitable for their needs to reach highly specialized international buyers and distributors. To welcome the entire production chain, from October 5-9, the Cosmoprof My Match virtual pavilion will host all operators interested in digital marketplaces and new business opportunities, made possible by the features of the sophisticated matchmaking software made by Cosmoprof.
From October 12-16, WeCosmoprof X BORN will allow prestige and masstige exhibitors to present their proposals, create new connections, and develop new business. BORN, www.born.com, has a portfolio of 2,800 buyers specialized in design From October 5-18, the virtual pavilion and lifestyle. WeCosmoprof x Alibaba.com will Among the partners for offer companies in the cosmetics WeCosmoprof industry an international showcase is Beeonboard, a leading of over 20 million buyers, active in international company in positioning 190 countries worldwide, for the companies in virtual markets, for launch of their products. Exhibitors promotion and sale. can take advantage of relations with stakeholders in new markets. www.cosmoprof.com From October 5-9, WeCosmoprof X Needl will host exhibitors, buyers, and distributors specialized in mass market and large-scale distribution and white
At Emerge, we are focused around two simple client objectives, which are at the heart of everything we do.
1.
FOR SUPPLIERS
Looking to expand and differentiate their business or take new innovations to market
2.
FOR RETAILERS
Wanting to build a unique roadmap and actionable tactics for Private Brand greatness
CALL US
We would love to start a conversation with you www.emergefromthepacck.com Perry Seelert, Partner; Mark Dickinson, Partner Perry@emergefromthepack.com Mark@emergefromthepack.com +1 203 529 3668
N O TA B L E
EUROPE
Intermarché
Continues Its Strategy Around Eating Better and Producing Better. According to LSA, Intermarché continues its strategy around eating better and producing better. The retailer takes stock one year after launching its project The Pommette range, 100% organic, for infant nutrition to improve its private label range. Objective: review more than 6,500 sector with the creation of 65 new 650 products already improved products by 2025. references. Finally on packaging, After a year, progress is already the retailer has already modified the Intermarché wishes to move forward visible. More than 200 references packaging of 200 products and saved on the issue of better eating. A process are sourced from France on raw 1,150 tonnes of plastic. In total, these was initiated last year to come to more materials. The Franco-score, present are 650 products that have already responsible products, both in terms of on Intermarché.com, was deployed been improved. content and packaging. The roadmap on 300 references. Three brands have should result in the improvement of committed to zero pesticide residues: Read the original article by 6,500 products by 2025. 18 points are Mon Marché Plaisir, Saint Eloi and clicking here: being studied such as the French origin Paquito, comprising 30 products https://www.lsa-conso.fr/ of raw materials, improved recipes, at the end of the year. Regarding intermarche-dresse-le-1er-bilan-dereduced packaging, respect for animals, the reformulation of recipes, 550 son-travail-responsable-autouranti-food waste, better remuneration products are already concerned with de-sa-mdd,360298 for breeders, reasoned agriculture, the the elimination of controversial development of recyclable and recycled additives and the improvement of packaging and the replacement of plastic nutritional quality. Intermarché by cardboard where possible. has also stepped up in the organic
much less business and tourism. So we don’t see such an enormously positive corona effect there,” the CEO said during the broadcast.
Ahold Delhaize:
Corona costs €600 million As reported in Distrifood.nl, Ahold Delhaize expects full-year corona costs to be approximately € 600 million. This is what Frans Muller of the company said on Sunday morning in the television program Buitenhof, where he was one of the guests. This mainly concerns the worldwide costs of hygiene measures and additional security. Muller also stated that Ahold Delhaize also supports parties such as the Red Cross and food banks.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
Despite corona costs, significantly higher turnover and profit Business does not go well everywhere during corona Muller also nuanced the image that the company is merely booking enormous sales increases due to the corona crisis. He pointed out the developments at the Greek supermarkets [Alfa Beta Vassilopoulos (AB)] of the group. They have suffered greatly from the enormous decline in tourism. “The major cities where we operate have
However, he confirmed that corona generally leads to significantly higher sales and profits for the supermarket company with locations in Europe and the United States. The Dutch subsidiary Albert Heijn decided at the end of last week to give the staff a little extra in addition to the existing profit scheme. Read the original article by clicking here: www.distrifood.nl/buitenland/ nieuws/2020/10/ahold-
is Good is Organic is Gabro
is Good,
is Organic,
is Gabro,
Production lines, 220 hectares of land, different varieties of local olives, allow the company to select the best raw material already in the field, so as to produce top quality oils for its customers all over the world. Strictly made in Italy, exclusively Calabrian product.
The company was one of the first in Italy to believe in organic olive growing and to obtain its certification. A path strongly wanted by the Brogna brothers who decided to put in the first place a concept of nutrition and healthy agriculture, placing the first place man and nature.
Gabro is the Brogna family who came to the fourth generation. It is more than 100 years of history of Italian olive growing. Is the total traceability of the chain, has been for thirty years the voice of organic oil Calabrese.
www.gabro.it • commerciale@gabro.it
N O TA B L E
EUROPE
Bernhard Neumeister, CEO of Erlenbacher Backwaren, has retired. Matthias Casanova will take over the position of CEO
Le Bontà’s Nuova Terra Le Bontà was founded in 1994 in Prato, in the Tuscan hinterland, with the aim of creating sauces, meat sauces and patès that express the best Tuscan gastronomic tradition. In 2011, the giant Drogheria&Alimentari, leading herb and spice company, purchased Le Bontà, which expanded the productive force of the Tuscan brand while still integrating its rural and genuine identity. In 2012, the brand Nuova Terra, a valuable player of the cereal, legume and seed market was purchased. Nuovo Terra: A New Brand Identity for an Innovative Range. The Carapelli and Barbagli families continue to invest in Nuova Terra, a historic brand and one of the most important players in the soup, cereals, legumes and seeds sector. The innovation of Nuova Terra is seen through the restyling of the packaging: a new contemporary, distinctive graphic image capable of telling the different stories of the brand and giving strong visibility to the new logo that is both modern and traditional but strongly linked to the earth and its elements and which speaks to the evolution of the brand towards ever increasing solutions that fits the needs of the consumer. Today Nuova Terra is close to the consumer but also to the planet and to the theme of sustainability: the new packaging is 100% eco-sustainable with a totally recyclable paper wrapping. www.nuovaterra.net
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GLOBAL RETAIL BRANDS / OCTOBER 2020
Bernhard Neumeister, Chairman of the Management Board of erlenbacher backwaren gmbh, retired on 31 July. He spent 22 years of his almost 50 years of professional life working for them. During this time, erlenbacher enjoyed tremendous growth. From a pure co-packer, the company has become the leading supplier of frozen baked goods in the European out-ofhome market. “A real team effort, for which I am very grateful to my colleagues,” emphasizes Bernhard Neumeister. For the trained retail salesman, the farewell will therefore not be easy: “erlenbacher was not just any job for me. It was a vocation, a passion.” Matthias Casanova Takes Over as CEO Matthias Casanova has been working in leading positions in the frozen food sector for many years. He brings extensive international knowhow to the company and will take over the position of CEO (Chairman of the Management Board) and thus control the strategic development of the company in the future.
OUTSTANDING PERFORMANCE DURING UNPRECEDENTED TIMES
Massimo Zanetti Beverage Delivers with 97% Average Case Fill Rate. 2020 may go down in history as the year of supply chain disruption, but Massimo Zanetti Beverage is proud to have maintained open channels and continues to operate efficiently in our “new normal.” Thank you to our supply chain management team, production team and to all of our customers for continuing to deliver our quality private label brands to coffee lovers across the nation. Together, we serve excellence.
CONTACT MZB TODAY TO MAKE THE MOST OF YOUR COFFEE PROGRAM www.mzb-usa.com 757-215-7300
N O TA B L E
Kroger’s Simple Truth® Brand Expands Plant Based Collection with Launch of Emerge™ Chick’n America’s largest natural and organic brand to feature more than 75 plant-based foods and beverages by the end of 2020. New Simple Truth Emerge Chick’n - fresh chicken-less patties and grinds - now available nationwide in Kroger’s family of stores. The Kroger Co. announced the expansion of its exclusive Simple Truth Plant Based collection, unveiling more than 50 new, fresh and flavorful plant-based foods at affordable prices, including nondairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds. Kroger’s Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage, and other products. Since then, the line has continued to grow to meet customer demand, offering a diverse selection of vegan- and flexitarian-friendly snacks, spreads, dips, desserts, burger patties and grinds, and more. By the end of 2020, the collection will feature more than 75 products. A growing number of consumers are embracing flexitarian living, prioritizing healthier food choices and reducing their intake of meat and dairy products, as Kroger reported in its 2020 food trends outlook.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
Simple Truth Brand Exceeds $2.5 Billion in Sales “We’re excited to introduce the latest additions to our Simple Truth Plant Based collection to provide an expanded selection of affordable, delicious and quality products for our customers who live a vegan, vegetarian or flexitarian lifestyle,” said Stuart Aitken, Kroger’s chief merchant. “We look forward to continuing to drive the growth of the plant-based category through our Simple Truth brand, which exceeded $2.5 billion in sales last year, and we anticipate increased interest in our plant-based selection in 2021 and beyond.” The Simple Truth Plant Based collection now includes more dairyfree options like cheese shreds and
slices, oat milk ice cream, almond milk yogurt and creamy salad dressings as well as trend-inspired recipes like ready-to-eat brownie batter and cauliflower dips. Kroger’s team of chefs, food scientists and nutritionists collaborated to develop the collection’s recipes that offer 100% plant-based alternatives. The integrated team tested numerous recipes for its non-dairy cheeses, oat milk ice cream and almond milk yogurt – perfecting the taste and textures to mirror their dairy counterparts, while ensuring the products remained free of GMOs and 101+ artificial preservatives and ingredients.
www.gruppoladoria.it
N O TA B L E
ALOE VERA MEETS INNOVATION
Where Traditional Food Meets Innovation HENAN International’s mission is to deliver health-oriented international cuisine food– that consumers will eat REGULARLY becoming part of their lifestyle. We want to provide an affordable luxury that every family deserves. We believe that INNOVATION adds value to TRADITIONAL foods and recipes from the world, that consumers will enjoy every day, this is “Where tradition meets innovation.” We travel the world hunting for “TREASURES” and we partner with leading food manufacturers across the continents to develop ridiculously delicious products utilizing the highest quality processes and better-for-you ingredients with focus on convenience and affordability.”
Our Background Food With Purpose, the public brand of HENAN, was brought to life by Eduardo Trevino in 2009 after 15+ years of experience in the food and beverage industry as Assistant Vice President of Purchasing at Price Club (now part of Costco US) and later as broker and importer of foods from across the world. He partnered with Joaquin Vallve, another industry veteran, to create the Food with Purpose Brand that projects our core values. We created a trustworthy platform where suppliers and clients like working with us. We find joy in making this possible and bringing these affordable luxuries to every family.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
READY MEALS INNOVATION
Examples we are proud to offer Good healthy food is a luxury for everyone to afford and enjoy Partner with us to develop your product and commercialize it in the US. Contact us and learn more about eating Food With Purpose: For more information: Eduardo@henaninternational.com CEO Lorena@henaninternational.com DOD www.eatfoodwithpurpose.com Check out current items and delicious recipes Follow us on Instagram @ foodwithpurposeinternational
At
,
6 feet apart. Pandemic or not. We stand with you today and every day. Our entire team is dedicated to our commitment to deliver produce that is sustainable, economical, high quality and available year-round. Our fruits and tomatoes are grown and packed in the USA and shipped to our customers to feed communities throughout the World. As we continue to move forward, you can be certain we'll be here standing with you.
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N O TA B L E
GREENDATE FROM FROSTKRONE
That Sure Has a Bite! For years the Frostkrone Food Group has repeatedly impressed us with exciting finger food and snack ideas. Now this Group, broad-based across international markets, has launched its new free-from product range called “GreenDate”. The idea behind the concept: completely natural ingredients that you can see and taste. A vegetable Garden of Eden awaits your taste buds – the selection of carefully prepared vegetables ranges from peas, carrots, bell peppers, zucchini through sweet potatoes right up to kale. In endeavors to protect as many of the substances in the rich, vegetable nutrient systems as possible, the handling process is especially gentle. For Vegans, Vegetarians, Flexitarians – and Lovers of Culinary Delights GreenDate is meatless but not monotonous. The deep-frozen products come in various forms, as mini cakes, croquettes, balls and burgers. They are coated or naked. Frédéric Dervieux, CEO of the Frostkrone Food Group, explains the thinking behind the product: “Freefrom is a rapidly growing trend, which we wanted people to experience in a totally different way as a snack. This was how the idea was born, the vision of developing products offering
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GLOBAL RETAIL BRANDS / OCTOBER 2020
something special instead of just being an alternative to meat. Products with snack appeal that the consumer sees and wants to eat immediately.” All GreenDate products are gluten-free and free of preservatives and flavor enhancers. They are not pre-fried. Tiger Nuts - The Crunchy Super Hero Free of Allergens A bite deliciously crunchy and an incredible taste pulling no punches - an ingredient with nutrients that can hardly be beaten: the tiger nut. The legendary powerhouse is brimming over with fibre, protein, vitamins and unsaturated fatty acids. Although called a tiger nut, it is a tuber - free of allergens, gluten-free, lactose-free. With a Gluten-Free Coating, Naked and in a Great Selection Six varieties have been developed, unique combinations creating new, thrilling experiences for your taste buds.
Curry Kiss, a fresh and fruity Indianstyle snack made of nutritious edamame beans in a composition of mango and tiger nuts and perfected with apples, carrots, coconut flakes and onions. Available as a burger and mini cake with a crunchy coating of coriander, black onion seeds and rice flakes. Smoky Touch will definitely appeal to burger fans, winning them over with its full taste of kidney beans, onions, sweetcorn and red pepper. Red chili flakes provide the crispy coating with the kick. Or Kale Crush: hearty kale scores points as a double act with sweet potatoes and a spicy tiger nut mix. The variation with the poppy seed coating has an extra nutty aroma. Available as mini cakes and burgers. Even more crunchy information on GreenDate and all product variations can be found at www.mygreendate.de.
N O TA B L E
ORGANIC OLIVE OIL
The Oldest Italian Organic Olive Oil Manufacturer One century of History Gabro began producing extra virgin olive oil from Organic Agriculture in 1990 and was the first Italian oil-mill to obtain this certification. Located in the Sibari’s flatland, a sunkissed land between the Jonian sea and foothills of Pollino Mountain range, since its foundation in 1909, Gabro has grown thanks to the foresight of three generations that chose the research of quality as their business production philosophy. Own land - Own trees - Own pressing facility – Own bottling plant Reliability at the service of private label productions. Gabro’s production chain starts from the olive orchards that surround the factory. Olives are picked-up, supplied to the oil-mill and processed in 24 hours. The oil-mill is equipped with three production lines able to process up to 60,000 Kg of olives a day. The bottling line, totally automated, is able to produce 3,000 bottles per hour. The manufacturer’s brands are “Gabro”, “Principe del Gusto” and “Poggio Cafasi” and private label productions are available.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
Thanks to the complete control of the production chain Gabro is able to blend 100% Italian extra virgin olive oil from the five cultivars growing in the orchards. Gabro grows the 4 cultivar (=olive varieties) Carolea, La Grossa di Cassano, Tondina and Dolce di Rossano and therefore, can also offer the mono-cultivar extra virgin olive oil, pressed from only one selected variety. The facility is of course certified organic (European organic, USDA organic and JAS (Japan) organic), as well as certified IFS and kosher.
www.gabro.it commerciale@gabro.it
DRIVING RETAIL DIFFERENTIATION, GLOBALLY. FROM CONCEPT TO CONSUMER Brand Strategy, Market & Retail Insights Brand & Product Development Design & Creative Services Demonstrations & Interactions Category Management & Analytics Global Sourcing & Trading Retail Merchandising Contact the International Development Center for more information: idc@daymon.com Europe | Middle East | Africa | Asia | Latin America
The global leader in private brand development.
N O TA B L E
La Doria S.p.A. La Doria, established in 1954, is an Italian leading corporation in the canned food sector and particularly in the production of tomato-based products, pasta sauces, canned vegetables, fruit juices and beverages. Today the company is the leading European producer of canned vegetables and tomato-based products (peeled and chopped tomatoes) in the retail segment,
34
GLOBAL RETAIL BRANDS / OCTOBER 2020
the first producer of pasta sauces under private labels and one of the main Italian producers of fruit juices and beverages. A leading position abroad The company can also boast leading positions on some demanding foreign markets such as the UK, Australia and Japan. It ranks first on the English market of tomato-based products and baked beans under private labels.
La Doria is a major supplier for mass market retailers both in Italy and abroad, and is specialized in the private labels sector, or the supermarket’s brands. LA DORIA S.p.A. Via Nazionale, 320 - 84012 Angri (SA) – Campania - Italy www.gruppoladoria.it
N O TA B L E Peruvian Single-Origin Cocoa Range A unique and refined chocolate, produced with an extraordinary cocoa grown in the Amazon rainforest. From a unique, highquality “primitive” cocoa Bagua Vanini produces excellent dark chocolate bars. The Bagua cocoa produces a sophisticated yet mellow bar that will come as a thoroughly satisfying surprise to chocolate lovers, as well as to the most demanding of connoisseurs. Sophisticated chocolate combination with extraordinary Italian ingredients. Vanini - Italian premium chocolate, made from our signature cocoa beans grown in carefully selected plantations. Vanini embodies Italian premium chocolate, produced with signature cocoa beans which are grown in carefully selected plantations. Since 1946 Vanini chocolate has embodied the eternal passion of the Agostoni-Vanini Since 1946 family, virtuosos of a genuine
Italian-crafted chocolate culture. Italian premium chocolate, produced with signature cocoa beans which are grown in carefully selected plantations. Equity and transparency – Vanini Sustainability From the beginning, ICAM has been involved in researching the finest cocoa plantations: it has established solid, long-term relationship with co-operatives, farmers and local communities. These important relationships are based on a specific ethical code that establishes values designed to guide everyday operations: respect, sustainability, transparency, a fair deal for all and a developing partnership with all operators in the production chain.
Contact: Giovanni Agostoni Sales Manager ICAM Spa export@icamcioccolato.it
Outstanding Performance During Unprecedented Times Massimo Zanetti Beverage Delivers with 97% Average Case Fill Rate. 2020 may go down in history as the year of supply chain disruption, but Massimo Zanetti Beverage is proud to have maintained open channels and continues to operate efficiently in our “new normal.” Thanks to our supply chain management team, production team and to all of our customers for continuing to deliver our quality private label brands to coffee lovers across the nation. Together, we serve excellence.
For more information: www.mzb-usa.com
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GLOBAL RETAIL BRANDS / OCTOBER 2020
P U R E PA S S I O N F O R T H E TA S T E
Single Origin PerĂš - Bagua Cocoa
Single Origin Uganda - Organic Bars
The Blue Rose The ,,Dolce Vita,, praline assortiment The Giandujotti
The ,,Gourmet,,praline assortment
www.vaninicioccolato.com
N O TA B L E
LET’S “MEET” FOR COFFEE
Paramount Coffee Paramount Roasters is an employee-owned coffee company based in Lansing, MI. Founded in 1935, Paramount has a rich heritage of meticulously roasting coffee, exceptional customer service and technical expertise. Paramount holds a SQF Food Safety Code for Manufacturing certification and is additionally certified in the following programs: USDA Organic, Fair Trade USA, Kosher, UTZ, Rainforest Alliance, and Swiss Water Process. Paramount services all facets of the coffee industry from retail, mass merchandisers, convenience stores, office coffee distributors, and beyond. Their packaging capabilities include single serve cups in various pack sizes, and premium bagged coffee ranging from one pot packs to retail 10-12 oz. bags to larger bulk sizes.
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GLOBAL RETAIL BRANDS / OCTOBER 2020
Whether you’re looking for a unique seasonal flavored coffee like s’mores or brown sugar bourbon, or a small lot coffee origin with a romance copy story of sustainability and giving back, you can turn to Paramount to find exactly the coffee to complete your assortment. As this market and consumers continue to demand high quality store brand products in new flavors, unique origins or larger sizes, we will work tirelessly to provide your customers with the exceptional coffee that they both expect and deserve. In their 85th year of business, Paramount Roasters knows what it takes to grow your private brand coffee program in this continuously competitive retail market. Let’s meet virtually to discuss how we can partner together.
Please reach out to Kara Miencier, (517) 853-2439 Lindsay Penberthy (517) 853-2435 for more information. The Paramount team looks forward to the opportunity to work with you!
Supermercati & Specializzati
edizio ne
edi zio ne
bio bank digital reports your vision on organic Browse them online at issuu.com/biobank
biobank.it
Focus Bio Bank 2020
4a
rapporto Bio Bank 2020
14a
N O TA B L E Rochef’s Gluten-Free, Thick Chocolate Covered Pretezels, Raise the Bar on Chocolate Snacking The chocolate snacking category continues to grow during this unprecedented time and will continue to strengthen as we enter colder weather and the upcoming holiday season. Rochef Chocolatier’s Gluten-Free, Thick Chocolate Covered Pretzels bring chocolate snacking to a whole new level. Why are they so good? They’re not kidding when they say THICK! Most Chocolate Covered Pretzels are ALL pretzel with a thin coating of chocolate.
salted-chocolate crunch. The icing on the cake? They are a gluten-free and peanut-free snack! Available in Milk or Dark chocolate and sold in 4.28 ounce snacking-size and a 17.8 ounce shareable-size bags. Once you try Rochef Chocolatier’s Gluten-Free THICK Chocolate Covered Pretzels, there is no going back to the all pretzel, some chocolate snack.
Rochef Chocolatier’s Master Chocolatiers have crafted a delicious premium chocolate treat with a hint of salt and crunch, a decadent
Telephone: 630-807-9044 joan@rochef.ca
Joan Kimball-Morgan Rochef Chocolatier-USA |
Pacific Coast Producers Pacific Coast Producers is an Agricultural Cooperative, owned by 158 family farmers located in California, Washington, and Oregon. We specialize in canning fruits and tomatoes for Private Brands throughout the world. Our founders, proud farmers themselves, have built a legacy that has been passed down through generations. Now, over 40 years later, we still have the same pride in our farms and products. Our seasoned, experienced, and knowledgeable management group, along with many dedicated and hardworking employees and committed grower-owners, give us a unique perspective. We strive to be true partners to our customers, and we believe it shows through our service and reliability. Our breadth of products include conventional and organic options of canned, fruit cups, or pouches of peaches, pears, apricots, mixed fruit, tomatoes, as well as maraschino cherries and import fruit items such as pineapple, mandarins, mango, and oysters. www.pacificcoastproducers.com
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GLOBAL RETAIL BRANDS / OCTOBER 2020
BOSTON | PHOENIX | SAN DIEGO | CHINA | UK
N O TA B L E
VEGETARIAN, VEGAN AND RAW VEGAN
V-Label:
The Internatonal Vegetarian and Vegan Brand Par Excellence The V-Label brand is an internationally recognized symbol to identify Vegetarian, Vegan and Raw Vegan products and services par excellence. It was created in 1976 as an institutional symbol of the Italian Vegetarian Association and is presently the most recognized synonym for vegetarian and vegan products by consumers all over the world. Its clear, unique image is intuitively associated with vegetarianism and veganism in every corner of the world, effectively breaking down any language barrier. Officially presented internationally at the first European Vegetarian Congress held in Italy in 1985, it quickly spread first to Europe, and shortly thereafter to the rest of the world. The V-Label brand is now registered in more than 70 countries worldwide and can be found everywhere around the world: it clearly and safely identifies products and services of various types, from food to textiles, and from footwear to cosmetics as compatible with the vegetarian and vegan lifestyle. But being international doesn’t just mean being widespread, it requires much more than this. It entails being able to transmit and receive, often technical, content properly without making any mistakes. This is possible due to the the close relationships we have worked to maintain with our customers. In most cases, the V-Label brand is distributed by local managers who, because they are familiar with the local
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GLOBAL RETAIL BRANDS / OCTOBER 2020
language and culture, are better able to convey information to producers and consumers. This local approach also allows us to handle technical material in documents without risking translation errors or problems with understanding. Despite the widespread availability of the brand in extremely different areas, both in terms of culture and traditions, the V-Label brand has maintained the same verification criteria and standards in every place. This uniformity aims to offer seriousness and quality to consumers who rely on the V-Label brand when choosing which products to buy. The balance between the local approach and adaptation and the
standardization of criteria and processes so that they remain unchanged is what makes the V-Label brand truly international, even more than its widespread coverage. Are you looking for expertise in vegetarian and vegan expert with world-class experience? Contact us by writing to: segreteria@vlabel.it – www.vlabel.org
N O TA B L E
WISE ANNUAL MEETING
Thursday, November 12th, 2020 AGENDA 12:00 - 2:00 PM CST
Our highly anticipated annual meeting is changing formats this year! Join us for our firstever virtual annual meeting. We hope you will enjoy an inspiring two hours of team-building and camaraderie starring our special guest speaker:
Katie encourages audiences to find their “why” and become an irreplaceable assets to their team. An inspiration to anyone afraid to pursue their passions, she shows how it’s possible to break down barriers and make dreams come true. The first woman and openly gay coach to coach in a Super Bowl, San Francisco 49ers Offensive Assistant Coach Katie Sowers is paving the way for equality in the workplace.
KATIE SOWERS
San Francisco Offensive Assistant Coach WISE is thrilled to present our featured speaker, San Francisco 49ers Offensive Assistant Coach Katie Sowers. Katie will inspire us all to bring her winning attitude to the workplace and everyday life.
Through hard work and dedication, Katie has found success in a male-dominated industry and is creating an environment that welcomes all types of people, no matter their race, gender, or sexual orientation. In her authentic talks, Katie encourages audiences to find their “why” and become an irreplaceable asset to their team. An inspiration to anyone afraid to pursue their passions, she shows how it’s possible to break down barriers and make dreams come true.
REGISTER TODAY BY CLICKING HERE: https://womeninstorebrands.com/events/annual-meeting/
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GLOBAL RETAIL BRANDS / OCTOBER 2020
• U pdate from our new Chair, JEN LINKE • Volunteer of the Year Award • Board of Directors Nominations • T op Women in Store Brands Awards Presentation • Keynote Speaker
MISSION STATEMENT The mission of Women Impacting Storebrand Excellence (WISE) is to foster diverse collaboration and provide leadership that drives the continued success of the store brands industry.
WHO WE ARE Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brands industry.
OUR PILLARS • P rovide Diversity Expertise & Resources • E ncourage & Promote Professional Development • Develop Strategic Networks • C ollaborate to Diversify & Energize Store Brands
At Seneca, we're still doing things the way we always have - the right way. Think globally, grow locally. 99%
of our produce is grown by AMERICAN FARMERS
Please visit www.SenecaFoods.com to learn more about our company, people and products.
BY MARIA DUBUC, PRESIDENT, MBD
¡ Hola,
PriceSmart!
I recently had the opportunity to partner with Dan Fairbanks, GMM, Global Private Label, PriceSmart to tell the story of PriceSmart and the Member’s Selection brand at the Velocity conference, as well as talk about the tradition and innovation that makes this retailer so great.
It’s always a pleasure to work with clients beyond our regular projects and to get to know companies on a deeper level. We’re well-acquainted with PriceSmart’s Member’s Selection brand story, but we hadn’t had the chance to dive deep into the history of PriceSmart and the man behind the name (It’s not just a clever name- PriceSmart is named after its founder Sol Price!). Presenting
at the Velocity Global virtual conference gave me a chance not only to show the exciting work we do with PriceSmart, but also gave us the chance to dig into what makes PriceSmart a leading retailer in their regions. PriceSmart has a winning pedigree as the legacy of Sol Price, who founded FedMart and Price Club (eventually merged with Costco) and pioneered the warehouse store model. It’s clear from working with Dan and the PriceSmart team that Sol’s core values of integrity, respect, accountability, passion, community, and continuous improvement live on. As of July 2020, PriceSmart operates 46 clubs in 12 countries and 1 U.S. territory, and more clubs are always on the horizon.
Dan Fairbanks GMM, Global Private Label, PriceSmart
Sol Price Founder FedMart and Price Club
PriceSmart
HISTORY
Merger PriceClub & Costco 1993
FedMart
Founded 1954
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GLOBAL RETAIL BRANDS / OCTOBER 2020
PriceClub
Founded 1976
First PriceCostco locations open in Panama 1996
PriceSmart
Spinoff 1997
As of July 2020, PriceSmart operates 46 clubs in 12 countries and 1 U.S. territory, and more clubs are always on the horizon. It centralizes information, streamlines processes, simplifies communication, and makes sure users only have access to the information they’re supposed to, allowing the Workflow system to be a place where everyone in the artwork creation process can collaborate. Sol Price’s core values are well represented in PriceSmart’s private brand, Member’s Selection. The brand MBD manages is wide-ranging and versatile, is known for its reliable top quality and value, and has become an integral part of many areas of members’ homes. In response, the design is flexible and premium while keeping the Member’s Selection brand front and center.
The Member’s Selection brand is continually on the rise while staying true to the core values that Sol Price instilled in the culture at PriceSmart from the start. With a continued focus on driving penetration and expanding into new product categories and a consistent push to innovate creatively, the future of the brand looks bright. ¡Salud a PriceSmart!
The brand and the regions it serves aren’t without challenges. PriceSmart’s home is Central America and the Caribbean, and most PriceSmart members primarily speak Spanish or speak both Spanish and English. PriceSmart’s packaging must communicate all the information and benefits of a product in a clear and engaging way- and in two languages! PriceSmart’s members also come to the club expecting the feel of a US-based retailer and trust this to carry through the Member’s Selection brand. MBD ensures that the brand fulfills that expectation while appreciating the cultures and regions PriceSmart serves. These are complex but rewarding challenges. MBD’s centralized workflow system, Workflow by Design, helps the PriceSmart team, their suppliers, and the MBD team face these challenges with confidence.
CLUB LOCATIONS www.globalretailmag.com
47
N O TA B L E
Sustainable Taste Since 1987 The food industry has one of the most complex and dynamic supply chains. The pressure for growing product innovation is due to constantly changing and variable consumers’ preferences. This has created a global network of producers, processors, distributors, and retailers who need to align their operations to meet expected demand. The rapid advancement in technology has shifted from shopping outside the working hours in a physical store area to inside a computer’s screen 24/7. Cost optimization is driving supply chain decisions because consumers not only expect products to be in stock but also at affordable prices. In this dynamic landscape, private label programs are quickly transforming the traditional business models and retailers are constantly on the lookout for new opportunities. This is where Agritalia becomes a lighthouse. Founded in 1987 in Naples (Italy), Agritalia specializes in private label programs and the export of food products mainly from Italy to North America, which is the second largest market for Italian specialties besides Europe. Recently, the Company has also landed the world of non-food making its debut in the body-care aisle. With a comprehensive portfolio of almost a thousand products sourced from certified suppliers located across Italy and European Union, Agritalia represents an effective and simple solution to start private label projects from concept to reorders. The company has established its offerings on the four pillars of the Made in Italy Collection: extra virgin olive oil, pasta, pasta sauce and vinegar which it has acquired an extensive expertise over the years: “Olives are milled within 24-48 hours from harvest to deliver the best extra virgin olive oil. Besides, the oil must comply with strict quality parameters
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GLOBAL RETAIL BRANDS / OCTOBER 2020
CLICK HERE FOR A VIDEO PRESENTATION.
provided for by the ASCS procedure to guarantee the product throughout the entire shelf life”. EXTRA VIRGIN OLIVE OIL – Agritalia has huge capability for this category accounting for approximately 5% of the extra virgin olive oil imported from Italy to United States every year. The company can satisfy the demand for multiple oil options: everyday blend, country of origin, unfiltered, monocultivars, infused EVOO made with natural flavors. In addition, in 2013 Agritalia introduced the Agritalia Sensory Chemical System (ASCS™), a proprietary QA procedure which aims to guarantee the quality of extra virgin olive oils throughout the entire shelf life. The process has been specifically designed by Agritalia QA team after a 2-year extensive study on the “enemies” of the olive oil (light, heat, oxygen, and time).The process provides the how to maintain the overall quality of the product while preventing any issue during the shelf-life The procedure is certified by FoodChain ID, further increasing the controls performed on olive oils. PASTA – From durum wheat semolina to pulses flour, Agritalia stands out for the variety in its pasta offering. A special mention goes to artisan pasta, which is greatly appreciated by US consumers for its superior quality and the rough surface given by the bronze die. The company partners with over 20 Italian pasta suppliers to provide tailor-made solutions for any market tier (entry, mid, premium) with about 50 different dies between conventional and regional cuts to meet customers’ demand with the highest flexibility. Moreover, Agritalia has a long-lasting collaboration with most of the mills across Italy being able to source the best semolina made from Italian wheat at a competitive price.
PASTA SAUCE – Combining the convenience of premade, and the freshness of homemade Agritalia is able to meet the growing demand of less-processed food. The company has focused on developing a wide range of private label pasta sauces made with natural ingredients so consumers can experience the genuine taste of Italy’s culinary tradition VINEGAR – A rising star in the grocery aisle for 2020, vinegar’s success lies in the versatility that allows the consumer to add an extra boldness of flavor to their food. Agritalia has a wide assortment of wine vinegars, Aceto Balsamico di Modena PGI of varying densities, and is always in search for new products in this fast-growing category.
Olives are milled within 24-48 hours from harvest to deliver the best extra virgin olive oil. Besides, the oil must comply with strict quality parameters provided for by the ASCS procedure to guarantee the product throughout the entire shelf life”.
“The logistics solutions provided by the group extend also to the distribution of mixed pallets with the exact assortment of goods required for limited-time in-store events such as Italian promotions, in&out or seasonal programs”.
When it comes to operations and shipments, Agritalia is steadily backed by sister companies Agrilogistica and Agrusa. AGRILOGISTICA is a new state-of-the-art logistics platform strategically located near the main ports of Naples and Salerno (southern Italy) which employs the latest technologies to optimize distribution. The biggest innovation is the Automated Replenishment Program (ARP), an advanced logistics solution which allows to optimize freight consolidation and deliver even a single pallet directly to the regional distribution centers (DC’s), granting maximum flexibility even for small private label projects.
Agritalia distribution model allows even small artisan producers of Italian delicacies to develop a competitive private label program with the highest level of flexibility”.
The ARP is based on the Cloud Sourcing Intelligence (CSI), an advanced software able to analyze sales data from shelf to estimate the exact assortment needed from the retailer week by week to meet the demand, to help manage production timeline, freight consolidation and deliveries to DC’s accordingly. AGRUSA is based in New Jersey and provides major support by reducing importing complexities. Offering services such as but limited to, customs clearance, deliveries via rail and road, marine insurance, product liability coverages, inventory management in public warehouses, EDI capabilities, and
administrative services. The synergetic cooperation of the three companies provides outstanding benefits, most importantly no more out-of-stock and over-stock for private label and branded programs on shelves. In 2020 the group was honored by Whole Foods Market with the “National Supplier of the Year & Special Recognition” award within the non-perishable goods category. The group received the award for its dedication to operational excellence, extraordinary service, and premium quality, which it kept consistent over time since the first private label project launched back in 1997. Over time, the secret to success has been to always pay close attention to trends and evolutions in the food industry to shape the company's business model to changes. As evidence of this engagement, in recent years Agritalia has been strongly committed to one of the most important topics of the modern society: sustainability. In fact, the company has started a significant collaboration with the UK-based Sheffield University to study the eco-sustainable implications of Agrilogistica distribution model and the consequent reduction of the environmental impact and carbon dioxide emissions in the retail industry.
www.globalretailmag.com
49
Americans love affair with international products,
food especially,
is flourishing If a food product has an international flair, Americans -- particularly Millennials and Gen Zers -- love it. These are products that are marketed by grocery retailers with a clear international character and orientation and are made domestically or are imported and are store brands as well as national brands.
BY JOE AZZINARO
COVER STORY
In large numbers, US consumers of all ages are highly aware of the international products in their favorite supermarket or food store, can easily identify the products’ country of origin, are buying more of them than they were five years ago, are willing to try the products for the first time, and want to see more of them on their shelves, according to a new survey conducted by Surveylab, a global leader in customized online research. The findings were provided exclusively to Global Retail Brands by PLMA.
The 2020 survey also documents that consumers have strong opinions about the product qualities and features that appeal to them and that they demonstrate a strong willingness to buy international food products for the first time. Younger generations who participated in the survey – Millennials and Gen Z – were shown to be even bigger fans of international food products than the test group as a whole. Respondents were also asked a series of similar questions about their awareness of and attitudes towards international non-food products, such as health and beauty products like perfume, cosmetics, and hair care; and household and kitchenware, among others, that are available in a wide variety of their favorite stores. The study involved some 800 women and men from throughout the US who identified themselves as the principal grocery shopper in their household.
HIGHLIGHTS
Consumer awareness of international food products is high. More than eight of 10 (82%) consumers in the study said they are aware of international food products that are sold in their favorite supermarket or food store. The figure is slightly higher among Millennials in the study, at 87%. Only 4% of all respondents reported that their stores do not offer international food products.
A majority of shoppers say they can identify the country of origin of all the food products in their supermarket.
73%
of Millennials and
Gen Zers, say they are aware of the food products’ origin.
56%
said they are aware of the country where all of their supermarket’s food products are grown,
COVER STORY
International Food Products
Many international food items are familiar. Among international
food products that consumers have seen offered at a supermarket or food store, the most often cited were
58%
CHEESE
53%
OLIVE OIL
49%
COFFEE, TEAS
45%
NOODLES, PASTA, RICE, GRAINS CANDIES, CHOCOLATES and SWEETS
44%
WINE, BEER, SPIRITS
44% 42%
BUTTER, YOGURT, CULTURED DAIRY PRODUCTS
41%
CONDIMENTS, SEASONINGS
37%
COOKIES, PASTRIES, DESSERTS
37%
FRESH FRUITS and VEGETABLES FISH, SEAFOOD
35%
CRACKERS, CHIPS, SNACKS
34% 33%
SAUCES
32%
DIPS, SPREADS, HUMMUS, NUT BUTTER BREADS, OTHER BAKERY GOODS
30%
DELI, CURED MEATS, SAUSAGES
30%
CANNED FRUIT, VEGETABLES
30%
FROZEN FOOD ITEMS
30%
CEREAL, GRANOLA, MUESLI, OATMEAL
27%
PICKLES, OLIVES
27% www.globalretailmag.com
53
Great Britain
COVER STORY
20%
Belguim
Ireland Scotland Wales
Germany
33%
17%
Poland
18%
12%
France
Switzertland
14%
41%
Italy
Greece
24%
55%
Canada
30%
Korea
29%
China
Mexico
50%
Isreal
13%
65%
Japan
41%
Thailand
24%
India
29% Respondents associate international food products with specific countries.
Australia
When it comes to international food products consumers have seen at a supermarket or food store, above are the countries they most frequently associate the products with.
Product assortment is seen as growing.
46%
said that compared to five years ago there are now more international food products available in their favorite supermarket or food store.
28%
Many say international products priced higher than their domestic counterparts.
Products are purchased often.
Four in ten (38%) said international food
purchase an international food
products are generally are priced more than similar domestic food products in their favorite supermarket or food store. One in four (27%) said international food products are priced about the same; one in five (19%) said the pricing varies.
said there is
the same number available in their store.
Most consumers are willing to try international food products. A majority (54%) said they are willing to buy an international food
54
18%
27%
always or frequently
product when they do their regular grocery shopping at their favorite supermarket or food store.
46% 35%
Millennials Gen Zers
buy international food products at that rate when they shop.
43%
Consumers want more international products in their stores. More than one third
product for the first time when they are
(35%) would like to see their favorite
are somewhat willing to buy a product
supermarket or food store offer more
for the first time. Three of four (72%)
international food products. The number
Millennials and two-thirds (64%) of Gen
who want more of them is higher in
Zers in the study are willing to buy them
younger groups in the study: Gen Zers
for the first time. Only 8% overall said
three or more food items each
(56%) and Millennials (50%).
they are not willing.
time they shop.
GLOBAL RETAIL BRANDS / OCTOBER 2020
shopping in their favorite supermarket or food store. Another 33% said they
said they buy at least
one or two international food items when they shop
22%
said they buy
International food products are often purchased in other channels. Besides their favorite superOne-third buy international food products online. Three in ten
market or food store, consumers also buy
(31%) of all consumers in the study said
of stores, including mass merchandisers
they frequently/occasionally purchase an
(cited by 38%).
international food product of any kind
specialty food stores
30%
online. Among younger generations in
club stores
28%
the study the degree of online purchase of
low price stores
21%
an international food product increases
neighborhood ethnic stores
20%
sharply: to 53% of Gen Zers and 51% of
dollar stores
Millennials. At the other extreme, only
local specialty food stores
14%
14% of pre-boomers and 16% of boomers
farmer’s market
12%
buy them at that rate. In response to a
international food products at other types
5%
separate question, 40% of all in the study
Taste is paramount. The features
(and 61% of the Millennials) said they
of an international food product that
Flavor and quality encourage consumers to repurchase.
ordered food online from a restaurant or
consumers find appealing when they are
The top reasons that encouraged con-
supermarket in the previous six months.
considering its purchase include
sumers to repurchase a particular inter-
taste 69%
Many consumers are buying more. Compared to five years ago, one
national food product were flavor (54%),
quality 48%
quality (42%), overall satisfaction (41%),
authenticity 36%
value for the money (37%), ingredients
third (31%) said they are now buying more
exotic flavor
(26%), and authenticity (24%).
international food products when they
uniqueness 28%
do their regular grocery shopping. Again,
packaging 19%
among younger generations, the number
size or amount
19%
Consumers express some concerns. Among the concerns they
who are now buying more international
unusual ingredients
16%
have before they buy an international
food items vs. five years ago runs higher:
performance 12%
Millennials (at 46%), Gen Z (43%). Half of all in the study (51%) said they are buying the same number.
33%
Recommendations are top influencers. The leading influences
food product, respondents most frequently cited price (39%), quality (34%), overall product safety (30%), ingredients (25%), and pesticides or environmental
that encourage a consumer to buy
impact (25%). Twelve percent had no
a particular international food
concerns.
product for the first time include the recommendation of family or friend (39%), the desire to try something new (37%), value for the money (35%), they tasted it at an ethnic or international restaurant (25%), they sampled it in the store (25%), they bought and enjoyed other products from the brand (25%), they saw it on a TV food show (24%), trust in the supermarket or food store (24%), country of origin of the product (24%), and trust in the supermarket or food store that is selling the product (24%).
Retailer store brands are well-recognized. When they shop for international food products, six in ten consumers (59%) in the study said they are aware of the retailer store brand that the products carry. Younger groups demonstrate an even greater awareness of the retailer’s store brand: Millennials (74% are aware) and Gen Zers (67%). In a related question, half (49%) replied that when they shop for international food products, they are aware of “any brand” that they carry; Millennials were more brand conscious, two thirds (66%) said they were aware of any brand.
www.globalretailmag.com
55
COVER STORY
There is plenty of evidence from other industry sources that supports the finding of how strongly Americans, young consumers in particular, feel about international food products.
“Gen Z is cultivating an appreciation for international cuisine from a young age. Some 36% of parents of children under age 18 agree their kids enjoy eating international foods,” says Mintel. “Interest in international cuisine goes well beyond commonplace varieties such as Italian, Mexican and Chinese. Gen Z consumers are driving consumption of more emerging international food and drink.”“In addition to eating at restaurants such as Indian, Middle Eastern or African, Gen Z consumers are also much more likely than older generations to find culinary inspiration from social media: 62% say they cook international cuisines at home from social media, compared to 46% of Millennials and 23% of Gen Xers.” “With early exposure to international foods, Gen Z is more likely to be open to the latest food trend or innovative fusion creation. These adventurous habits create opportunities across categories, presenting potential for products like tikka masala meal kits or Peking duck-flavored potato chips. While restaurants remain the most common points of discovery, their exposure to a range of food should inspire supermarket brands to offer more authentic and hybrid international flavors,” adds Mintel. “Gen Z has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen.” NPD points out: “A large percentage of Gen Z was raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about foods they consume are being reflected across grocery shelves and cases.”
“A diversifying consumer base and more global travel continues to produce adventurous consumers. People are more willing to try new foods and flavors. New product launches are being inspired by global foods and spices such as za’atar,” says Virginia Lee, of Innova Market Insights. Social media is connecting them to their plates and giving the individual consumer the ability to not only share what’s on their plate, but also a platform through which to communicate with brands, companies and even participate in the food development process. This points to an empowered and connected global consumer who is demanding more authenticity and story, varied alternatives, and a stake in sustainability and bettering the world, continues Lee.
The international food trend is playing out in US foodservice, as well. According to a Technomic study, one third of people eat ethnic food at least once a week and a third are willing to pay extra for authentic ethnic fare. Consumers continue to expand their palates, seeking new ethnic foods and flavors. This trend is pushing operators and suppliers to add new, exciting ethnic varieties on menus, but they must also be mindful of consumer preferences and demands when doing so.
They want to be informed about ethnic options to ensure their expectations of authenticity—a term that changes meaning per person—are met. Indicators of authenticity can vary widely, from native chefs/cooks to imported ingredients and bold flavors. By offering transparency upfront, the customer can decide if the dish fits their take on authentic. “Everyone’s definition of authentic is different, so when it comes to ethnic fare, it’s vital to clarify the flavor profile and ingredients upfront so consumers aren’t surprised or disappointed in their order,” explains Kelly Weikel, of Technomic. “Additionally, ethnic options must feel accessible rather than intimidating and this can be achieved through providing flavor and sourcing
As social media and travel shrink the world and blur borders, American consumers are gaining glimpses into different regional kitchens, an insight which has prompted them to seek to recreate ethnic cuisines in their own homes, offers Food Dive. As consumers become more familiar with global flavors, they are beginning to demand more for their palates. While yogurt, sushi, hummus and tahini were once considered exotic additions to a dish, now they are commonplace ingredients that many consumers thoughtlessly select from a grocery shelf as part of their weekly shop.
information about each ethnic dish.”
“We’re seeing a lot of foods that have
Among all consumers who ever order
‘food’ means,” says Mintel’s Melanie
ethnic fare or food with ethnic flavors, 32% would be willing to pay extra for authentic ethnic fare, 44% always prefer completely authentic fare, 23% say their preference changes based on the
become part of the fabric of what Bartelme. As people have come to the U.S. and shared their cuisines, these flavors become wrapped up within ‘American’ food and take on a life of their own.”
cuisine and 36% like to explore regional varieties of mainstream ethnic cuisines to try new foods and flavors, reports Technomic. www.globalretailmag.com
57
International Non-Food Products
HIGHLIGHTS HIGHLIGHT
The survey participants were also asked about their awareness of and attitudes towards international
non-food products in their favorite store. Examples of such products include health and beauty items like perfume, cosmetics, and hair care; and household and kitchenware, among others.
Majority are aware of international nonfood products. Half (50%) of the consumers in the study said they are aware of international nonfood products that are sold in their favorite supermarket, drug store, mass merchandiser, club store, department store, specialty health and beauty store; or home décor or home improvement store, among others. In younger groups the awareness level was higher:
58% 70%
They know the origin of non-food products. When they shop in a supermarket, half (47%) said they are aware of the country where the all of the store’s non-food products – personal items, kitchenware, housewares – are produced or manufactured. Two-thirds (64%) of Millennials in the study said they are aware of the non-food products’ country of origin.
International non-food products in the store are identified. Among the international non-food products respondents reported their stores offer, the most often cited were: kitchenware, such as cookware and bakeware, utensils (31%), consumer electronics and technology devices (31%), beauty and
of Millennials
personal care products, such as soaps, skin care (31%), perfume, cologne (29%), housewares and small house-
of Gen Z
are aware of the products.
hold appliances (27%), hair care (25%), health and wellness remedies (24%), cosmetics (23%); eyewear, sunglasses (20%), furniture (20%), and men’s grooming products (15%).
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GLOBAL RETAIL BRANDS / OCTOBER 2020
COVER STORY More non-food products are available now. Compared to five
International products are purchased often in the store.
years ago, 33% said there are now
One in five (19%) purchase an inter-
more international non-food prod-
national non-food product always/
ucts that are available in their favor-
frequently when they are shopping at
national non-food products, the leading
ite store. Another third said there is
their favorite store. Among Millenni-
channels cited are:
the same number of products.
als, the figure is 39%.
mass merchandisers
42%
Consumers want more of them.
Non-food products are bought online often.
online sites, such as Amazon
34%
supermarkets 27%
24%
Four in ten (38%) always/frequently would you like to
purchase an international non-food
see their favorite store offer
product of any kind online. Six of ten
more international non-food
(59%) Millennials and half (52%) of
products.
Gen Zers in the study buy the products online at that rate, compared to pre-boomers (22%) and boomers Millennials
(28%).
Consumers are buying more international non-food products. Compared to five years ago, 22% in the study (and 31% of Gen Zers
Millennials) are now buying more international non-food products when they are shopping at their favorite store. Half (53%) are buying
want to see more of the products in their store.
One in four say price is higher than domestic counterparts. International non-food products are priced more, when compared to similar domestic nonfood products in their favorite store, according to 26% of the respondents. About one third (31%) said international non-food products are priced about the same.
Half of respondents describe themselves as willing firsttime buyers of the products. Nearly half (45%) are willing to buy an international non-food product for the first time when they are shopping in their favorite store. Another 39% said they are somewhat willing to do so. Fully 60% of Millennials in the study expressed a willingness to buy the international non-food products for the first time.
the same number.
Non-food products are purchased in many types of stores. As for the types of stores in which consumers have purchased inter-
club stores
24%
department stores
22%
dollar stores 21% housewares stores
20%
home improvement stores
19%
Quality tops features that appeal to shoppers. The features of an international non-food product that consumers find appealing when they consider purchasing it are led by: quality 56% authenticity 32% uniqueness 31% performance 30%
COVER STORY
Personal recommendation is top influencer in buying a product for the first time.
Quality is chief factor in the repurchase of products. When it comes to what reasons
More than half of consumers are aware of the retailer’s store brands.
Among the influences that encourage
encourage a shopper to repurchase a
When they shop for international
a consumer to buy a particular
particular international non-food
non-food products
international non-food product for
product, top factors were:
the first time, the list was led by:
quality 48%
recommendation from
value for money
42%
family or friend
52%
overall satisfaction
39%
value for money
48%
performance
30%
saw item on TV
28%
trust in the brand
23%
want to try a new item
25%
trust in the store
22%
and trust in the brand
22%
Some concerns on non-food products were expressed. Respondents expressed some concerns before buying an international non-food product, such as: quality 42% price 38% product safety
37%
have no concerns
12%
53%
said they are aware
64%
of Millennials say
46%
in the study replied that
of the retailer’s store brands.
they are aware of them.
when they shop for international non-food products, they are aware of “any brand” that they carry
60%
Millennials were
more brand conscious and were aware of any brand.
COVER STORY
DEMOGRAPHICS
of the study
This study was conducted by SURVEYLAB (www.surveylab.co.uk/), commissioned by the Private Label Manufacturers Association (www.plma.com) and provided exclusively to Global Retail Brands for publication. The demographics of the 800 respondents are:
54%
female
45%
male
87% drive their own
car for daily activities
57% are married 32% are single
3% use public
18% have a parent who
3% walk
transportation
emigrated to the US
17% spoke at least two languages in their home while growing up
51% made a recipe that they saw online in the past 6 months 34% read a book on an electronic device
38% spend an average of $100 when they shop at a supermarket
40% flew on a plane 6% moved from another city or country.
52% hold a four-year college degree or beyond
Primary sources of news
26% have some college
68% watch TV
and information
49% go online 32% read a printed newspaper 34% report an annual income of $50,000 to $99,000
29% earn $100,000 or more
28% listen to the radio 26% use apps 23% depend on social media 20% rely on family, friends, colleagues.
www.plma.com
www.globalretailmag.com
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N O TA B L E
P R I VAT E L A B E L W I N E S E R I E S
Plant-Based, Vegan Wine More Than A Marketing Tool? There is a run on plant-based foods. Product development continues to deliver a whole new spectrum of vegetarian and vegan foodstuffs, with alternative proteins for meat. A healthy, sustainable and animal welfare image is associated with plant foods and drinks. What is good for you is good for the planet. It gives consumers a nice feeling and why shouldn’t they enjoy that? Wine cannot be left behind in this trend. Vegan wines are on the run too. Yes, vegan wine. I hear some people (including the owner of this magazine) thinking: isn’t wine pressed from the flowering grapes? Yes, you are not mistaken, don’t be confused. There is nothing animal in the raw materials for the drinking, even not the tactile fertilization by insects to give the grapes a start, it’s done by the wind. Of course, there can be an accidental bug that’s crushed into grape press in the winery, which is a pity. But, after the fermentation process of the juice of the pressed grapes, that is done by yeasts (considered as members of the fungi kingdom) most winemakers (considered as members of the animal kingdom) use animal-based products to fine the wine.
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Agents like egg white, pork gelatin or isinglass from fish bladder have been used for a long time in wine making. These proteins containing products are proved means to clean the cloudy grape juice to serve us a clear and balanced wine. The expectation is this artisanal habit will not change in classified wines, for example in the Bordeaux area. Nevertheless plant-based fining agents, made from pea or potato for example, are emerging in more wineries. It’s because the purist vegan wine consumers and people who are intolerant demand for it. So, it makes sense more and more wineries experiment with plant based fining agents or already use them.
The question rises if vegan wine is just a marketing effort or a real quality improvement of the wines for the general consumer. I think both. It’s not obvious to change the making of wine, from working with traditional animal fining agents to making wine with plant-based products. Proteins, animal or plant-based, are ubiquitous, but in the end the wine has to be well balanced and appealing to the taste of the consumers.
Hans Kraak is educated in biology and journalism and wrote two books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in Voeding Nu, a business to business platform on food and health, as a food and wine writer he publishes in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA. Anyhow, wineries that seriously use plant-based agents succeed well to make good wines. Last summer I had the chance to taste some beautiful vegan wines from the Italian company Cantino Tollo from the Abruzzo region. Also beautiful because the labels represented precious insects living in the surroundings of the wineries. They made a big effort, as they not developed one sort of wine at once, but a range of wines, made from traditional local grapes. Of course, there is a marketing aspect in it, but in the end it is the people that made the worthwhile, organic and vegan wines, in a sustainable packaging.
Many vegan wines are already available on the shelves of supermarkets, also as own brands. Tesco is a vegan friendly market leader, but you also can find them at Trader Joe’s, the French Casino or Swiss Migros. Many will follow as the vegan wines appeal to a broader group consumers that is conscious about the environment and animal welfare. Vegan and vegetarian are losing their socially stigmatized personas. Plant-based products are becoming more standard in new generations. And wines are part of it. If you want to see if your booze is vegan, you can check barnivore.com, a database with over more than 50.000 wine, beer and liquor products. Cheers.
Click here for the PLMA Salute to Excellence Private Label Wine winners: https://www.plmasalute. com/wine-awards
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63
PERRY SEELERT Co-Founder & Strategic Partner
COLUMN
EMERGE
CONVERTING THE “EXPERIMENTERS” Why COVID is providing a unique opportunity for Private Brands
THIS or THAT?
From a shopping point of view, COVID has forced many consumers’ hands. They are buying many categories based upon “availability”, without the usual abundance of choice, often finding their regular, goto brand is simply not there. This has happened throughout the store as we know, in paper, meats, frozen, home care and many more. And, none of us know what the impact of a COVID phase 2 could be, with winter coming, university holiday breaks and more consumers spending time indoors. Within many categories private brands has been the only game in town and there’s been a captive audience. The questions for the Private Brand industry, is what is the “stickiness” of these forced decisions, are there certain categories where consumers are more likely to revert back to the brands they regularly buy, and what is our role in converting the “experimenters”? Do You Know Your New Users? There is a saying that “ignorance is bliss”, and my greatest fear is that Private Brand marketers will succumb to the bliss of the moment. We are all cheering the success of greater own brand sales, but we still don’t really know how loyal and long-lasting these consumers will be. Don’t be too blissful. Take this time to invest, and explore who your new users are exactly. Use
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the retailer’s own data to zero in on these new experimenters, utilize omni consumer panels, use credit card data, employ digital media tracking tools and find out who they are. Here’s a practical example. Kroger launched an incredible and innovative line of Jerky under their Private Selection brand, and some of their flavors/types like their 24 HourMarinated Carne Asada traverse into other categories like cooking sauces. There has been a tangible bump in the Protein Snacks segment since the onset of COVID-19, so for the Carne Asada experimenters who are trying it for the first time: • Who are these first-time users? • D id they come from another CPG brand like Krave or are they incremental? • D id they come from a different channel/retailer? For instance, Costco too, was one of the first
innovators in this category with their Kirkland Signature Premium Steak Strips. Another key question for Kroger is if I can lock these experimenters into Carne Asada jerky, can I extend this love into other Private Brand categories? Reinforcing Good Experiences So if I actually know who these Private Brand experimenters are and can pinpoint them, then what do I actually do with that information? Well, it is every marketer’s dream to know who is buying your product, but now the goal is to ensure that this is not just a “one off”, a one-time flirtation with the brand. It is your job to reinforce the experience, and what is hopefully a “good” experience. Providing a well-timed follow-up coupon is the most blatant way to reinforce a first-time user, but experiences are always better if they
So another important question along with how to convert the Private Brand experimenters, which is a consumer led question, is how to collaborate with retailers from a trade point of view to address the opportunity. Because let’s face it, many retailers have a bad taste in their mouth from the CPG manufacturers who didn’t treat them as priorities. If you are a Private Brand manufacturer you should be thinking ahead, as to how to collaborate on the future-scoping of the category. Does a retailer need a bigger section to accommodate the category in the future, and what should happen to the planogram, should it accommodate Private Brands to a greater degree and how? If you can play a role in these decisions, it allows you to occupy a truly strategic position with your retail partner. The COVID story is still playing out globally, and how it affects consumer and retailer behavior is a once-in-a-lifetime event. Use it now to convert the Private Brand experimenters, engender their loyalty, and in parallel, work with the retail trade to ensure that you are playing a role in mapping out the category of the future.
are about the product, give you feedback and build a dialogue – this could be as an entrée to get a future discount on the product. Get them engaged in future new product consumer panels. Track their future purchase journey to see if they remain loyal. Learn about how they used the product (maybe they bought it when they were going camping) and what there passions are. We have to dive into these experiences in a somewhat molecular, more engaged fashion in the future, because now-more-thanever the data/insights are all at our disposal. P&G’s Stubbed Toe Another catalyst to Private Brand’s growth during COVID has been the “stubbed toes” of many large CPG companies, discontinuing supply to leading retailers because they were simply overwhelmed. In fact, it became so obvious for months that companies like P&G couldn’t keep up with supply that they ran “apology” television ads in many of their categories.
Perry Seelert is retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose. Please contact Perry at perry@emergefromthepack.com
www.globalretailmag.com
67
COLUMN
MARIA DUBUC President MBD
NOW IS THE TIME TO INNOVATE WITH DESIGN! What do you have to lose? From what we’ve seen going on in the private brand industry, there is no doubt that own brands are no longer considered any different than national brands. Finally, veterans in this business can proudly say – design matters for all brands. The right design strategy allows retailers to give consumers what they want today – a view into the retailer’s values, and their stories. And it provides retailers with an opportunity to elevate their voice and their unique position in the marketplace. So what’s holding some retailers back from advancing? MBD recently discussed this topic openly with a group of retailers during Velocity Global, a virtual private brand design conference. We asked questions like- What makes some invest while others are holding back? What barriers get in the way?
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In this day and age, retailers can learn from each other and see what others are doing easily – we can see what’s working and what’s not based on how long a look stays on shelf. Retailers are also becoming more transparent and vocalizing their strategies, like Target who exposed early on their plan for Good & Gather to phase out its Archer Farms and Simply Balanced brands, and reduce its Market Pantry line. We revel in the way retailers like Target, CVS, Wakefern and many others are doing an excellent job innovating with design.
At the Velocity event, some explained that there’s hesitation to redesign because there’s not the internal culture to support change. Others said that their teams don’t necessarily understand how important design is to the overall business. But when we asked the question- How much do we think design matters in this space? It was unanimous, design matters and everyone knows it.
5
REASONS retailers have nothing to lose:
1
Brand refreshes spark increase in sales. Of course we must look closely at the current brand equity and be mindful of each retailer’s goals and strategies. However, we know huge gains can be made with moderate investments.
2
Consumers want to know who you are. What better way to express yourself than through your brand’s design?
3
uppliers are willing to invest. S Suppliers realize the uptick in sales and what they can glean from it.
4
ith the upcoming bioengineering W updates, all SKUs must be updated anyway. And in addition, we should touch everything from a packaging sustainability perspective. It’s possible to align these into a brand refresh and tell a great story.
5
Omnichannel is begging for a story to tell. Let’s give our advertising and social media teams something to talk about! The innovation behind new designs can be captivating and provide enormous content opportunities.
And I can come up with 5 more in the blink of an eye! By the end of the Velocity discussion, there was a core group who boldly said that they’re ready to go all in and not hold anything back. In this upcoming season, we at MBD are excited to continue helping brands push the limits, and boldly innovate with design. What do you have to lose?
Maria Dubuc A 30-year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. In the Private Label space, she has coordinated both new and rebrand programs for a diverse set of retailers including Wild Oats, Smart & Final, Sprouts, The Home Depot, WinCo Foods, PriceSmart, 7-11 and Natural Grocers. With SKU counts from 1,000 to in excess of 10,000 annually, Maria focuses on the scalability of design and the execution of SKUs driven by the efficiency of commonality and consistency.
www.globalretailmag.com
69
C O L U M N I DAYMON
HOLISTICALLY DESIGN YOUR RETAIL EXPERIENCE Design today is present in many aspects of a corporation. Currently, we are seeing many large companies around the world embracing and focusing on Design as a differentiator for the future of their business. We are also seeing Designers in management positions, such as Chief Design Officers in corporations that were not previously focusing on Design. Furthermore, product development is being led by Design, propelling the creation of services, molding experiences and influencing the way businesses, brands, and products connect with people. Why is this and what is the real potential of Design? The concept of Design has been around for many years now, so why is this happening today? The world is changing fast and there is a demand for solutions. While the changes occurring due to Covid-19 is the current talk of the times, there are many other developments due to a changing planet. There is a lack of resources, humans’ expectations are changing, and technology is being led by digitalization. With all these developments, there is a need for innovation, sustainability and a focus on well-being--all factors which have been around for many years. Retail perspectives are changing fast and because there is less room for mistakes, competition is higher than ever.
The connection to people is what will guarantee business success today and in the future.
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The Key to success is understanding people. It’s important to think about what people will eat, what they will buy, what services they will use, what companies they will recognize as being aligned with their needs and expectations, and what experiences will make them change behaviors. The connection to people is what will guarantee business success today and in the future. “As always,” you might say, but today in a globalized technology driven world, everything occurs much faster than before. What works today might not work tomorrow, so we need to enter people’s minds and understand the way they think. Decision makers are shifting their understanding, refocusing on new approaches and this is the reason why they have turned to Design as a solution. Why? Because Design transforms ideas into real and tangible concepts.
Design is a people focused discipline. Designers have learned to intersect Psychology related sciences with Business and Technology. It’s a discipline focused on human behavior: emotions vs function, anticipating expectations, creating concepts and interfaces for people. But Design is still misunderstood today. Preconceived ideas make people think that “to Design” is to make illustrations or drawings, and within retail Design is often related only with packaging. But we need to see beyond the obvious and recognize the importance of a writer for the ability to write words. Of course this is fundamental but it’s not the purpose. Design is simply connecting people to things. Many of today’s Designers don’t even create drawings on a regular basis.
Innovation is a mandatory factor for Design. There is no Design without innovation. Retailers, as brand creating agents, need to put in place the proper mindset for innovation to happen. Let the Design agents implement and lead relevant processes. Retail still looks too much over its own shoulder, focusing inside its own industry, with a commercial mindset, looking for the same old solutions. Innovation is achieved by Design through a conscient decision making process focused on people. For this to happen, a holistic perspective is needed: all is connected in nature, so it needs to be in retail too. Design can be the key element that will make your business resonate in the consumers’ minds. By delivering innovation, out-matching expectations, surprising, offering new and meaningful experiences and creating long term relationships between your business and people. Join us in empowering Design to recreate the Retail experience of the future.
For more information: idc@daymon.com
www.globalretailmag.com
71
WITH NUDATA SECURIT Y
Online Fraud Risk during COVID-19 NuData Security, a Mastercard company, today launched its H1 2020 Fraud Risk Report. The report found that COVID-19 sparked an unparalleled surge in the creativity of scammers, as more shoppers ditched physical shopping carts for digital ones. In H1, NuData monitored online changes and summarized the key findings in the report. Some highlights include: The total fraud dollar increased by
127%
for in-store pickup where fraudsters can more easily request chargebacks that seem like legitimate customer activity
67%
Increase in eCommerce and digital goods traffic from 2019
64%
of e-commerce attacks were login attacks
1.18%
of login attack attempts had the correct account credentials (a success rate above 1% can lead to thousands of compromised accounts from one single attack) Robert Capps, VP of marketplace innovation at NuData Security, answered a few questions to highlight how this surge in online fraudulent activity and impact retailers and how they can protect themselves.
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Q. Could you explain what human-like attacks are and what makes them unique to other types of attacks? What do these attacks mean for retailers specifically? Human-like attacks emulate human behavior during a web or mobile app transaction, but originate from a computer program or script. They attempt to evade technical countermeasures that organizations deploy to frustrate or block attackers that use normal, highvolume scripted attacks to perform malicious actions on a website or using mobile applications. Human characteristics that are often emulated are typing rate, the speed between page interactions, the emulation of mouse movement, page scrolling, and browser identifiers. For organizations that lack sophisticated controls for automation, human emulation can create havoc for fraud and security evaluation controls, allowing for high risk interactions to occur uninterrupted.
Retailers can be impacted by such attacks in a number of ways, including: New account registration – many plausible looking but fake accounts may be registered using automation, that are later used for ecommerce fraud or to abuse rewards programs. Account Takeover Attacks – stolen consumer credential data (usernames and passwords) are used to look for good access at merchant websites, leading to legitimate consumer accounts being taken over by a fraudster, and the accounts used to make purchases or obtain other value from the merchant – such as the use of accrued rewards programs benefits, access to digital content, or other services (rideshare, gig economy, food delivery, etc). Standard checkout/ ecommerce transaction fraud – with automation used to increase the volume of fraudulent transitions without requiring human interactions.
Q. How do BOPAC/BOPIS operations factor into the approach fraudsters take? At the beginning of the Pandemic, we observed a trend of fraudsters utilizing the buy online and pickup in-store/atcurbside to evade many retailer controls around shipping products to risky addresses. ID check requirements for store pickups became difficult for merchants to adequately carry out in light of mask wearing consumers and staff being weary of getting too close during in-person and curbside order pickups. This gap in process opened up an opportunity for fraudsters to exploit – and exploit it they did. Many merchants have since adapted to threats for in-person fulfillment methods in the intervening months. As new controls are enabled, fraudsters continue to adapt, forcing merchants to continue to evolve in response to changes to consumer and fraudster behaviors. Q. How has the pandemic created space for human-seeming fraudsters? The pandemic has opened up a number of opportunities for fraudsters and cyber criminals to blend in to the increased volume of online consumer interactions. COVID has forced many users to transact online for banking and retail transactions, and has greatly increased the adoption of streaming media, gaming, and collaboration services.
Q. What should brands consider when it comes to security while expanding their e-commerce offerings? I.e. What security tools can help retailers avoid fraudulent attacks like chargeback requests? How can retailers determine the legitimacy of these requests and save revenue in preventative loss? Organizations who face human emulating automation need to be aware that they likely have a problem, even if it doesn’t result in immediate losses to their bottom line. There are a number of financial impacts that stem from automated interactions, such as an increase in costs to support the computing infrastructure required to service these high volume and low value transactions, payment processing costs resulting from validating new credit cards added to accounts using automated scripts, and customer support costs associated with responding to and mitigating legitimate customer accounts that have been compromised by attackers, using automation. A blending of fine grained automation detection, advanced device intelligence, behavioral analytics, and passive biometrics capabilities provide a strong safety net to detect and mitigate the majority of automated interactions an organization might encounter.
For a PDF of the report, visit: https://issuu.com/globalretailmag/ docs/h1_fraud_risk_report_final/ s/11132026
Robert Capps Vice President, Marketplace Innovation Robert is NuData Security’s Vice President of Marketplace Innovation. He is an industryrecognized technologist, thought leader, and advisor with over twenty-five years of experience in retail, payments, financial services, and cybercrime investigation and prosecution.
www.globalretailmag.com
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T R A D E FA I R S
The New “Wine Area” at MarcaByBolognafiere 2021 13-14 JANUARY 2021
The exhibition line up is expanding with a new initiative dedicated to a high profile ‘made in Italy’ product that is diversifying its sales channels and reaching new consumers. MarcabyBolognaFiere is the event for the Private Label market, where Grocery Retail players have a central role. Organised by BolognaFiere in collaboration with ADM, the Italian Grocery Retail Association, the event is boosting its exhibition line up and including among the new features for 2021 a new space dedicated to Wine. The Wine Area has a strategic goal in terms of business: to provide the best wine producers opportunities to meet and network with Grocery Retail players and reinforce the presence of their products on the shelves of sales points. An exhibition platform will be available for producers who will benefit from the best possible conditions for planning and developing their commercial strategies together with the retail groups that will play a central role at the event. A substantial increase of wine purchases in Grocery Retail has made this channel one of the leading markets for the wine sector. The ever higher quality of Private Label wines – be they designated origin, IGP or regular wines – available from Grocery Retail groups has changed consumers’ perceptions of this product, which is gradually earning important market shares also in traditional channels, marking an overall change in sales trends.
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Sales of wine and sparkling wine, in the first months of 2020 increased by 7.4% in value: +8.2% for wines and +4% for sparkling wines. Notable also was the variety of wines on offer: on average, consumers could choose from around 400 wines on the retail shelves (around 130 per shop with a surface area of less than 400 square metres and almost 700 for hypermarkets). These figures reflect the needs of consumers that are passionate and knowledgeable about wines. In this scenario Private Labels have made up about 9.7% of the market share (+0.3) since the beginning of the year, making up ground both in terms of value and growth of market share. Wine sales experienced substantial growth in terms of value, while for sparkling wine, the pandemic (which began in the early months of the year) led to a slowing down in terms of the usual trends for the period. The lockdown did, however, boost overall wine sales, consolidating a trend that began a few years ago. In this segment, growth of Private Labels exceeded 10% in value in 2020; in the month of March 2020 the market share reached 11%.
Source: Studies by IRI
Second Edition of Marca Fresh Confirmed 13-14 JANUARY 2021 The exclusive format dedicated to sustainable innovation for fresh products returns. Following the success of its first edition in 2020, MARCA FRESH, the space dedicated to the compartment of super-fresh produce and sustainable innovation born from the expertise of SGMARKETING, is set to return at MARCA by BolognaFiere 2021, the event organised by BolognaFiere in collaboration with ADM, the Italian Grocery Retail Association. The innovative and engaging concept in which companies in the FRUIT & VEGETABLE sector play a leading role exhibiting their wares in dedicated spaces and presenting their ideas to a public of visiting professionals involved in production and distribution. The format sold out entirely at the last edition: 16 companies participated and numerous visitors attended the inaugural workshop curated by SGMARKETING.
The heart of MARCA FRESH is the “Piazza dei Freschi”, a dedicated area equipped for specialised meetings and for sharing market best practices in line with modern consumption trends and the more evolved productive segments. A training/ educational area with the aim of fostering debate between operators involved in production, distribution and services according to the “Innovation, experience and networking” model. The 2021 edition MARCA FRESH, with its specialised set up in terms of value and content for the FRUIT & VEGETABLE sector, will again perform a leading role within the wider event MARCA by BolognaFiere, the only event in Italy dedicated entirely to Private Label products.
FOR MORE INFORMATION www.marca.bolognafiere.it/en/home/1348.html
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T R A D E FA I R S
ISM / PROSWEETS 31 JAN - 3 FEB 2021 COLOGNE Preparations for ISM 2021 are in full swing: Just under 80 percent of the exhibition space is currently already booked. The feedback from the industry and trade is explicit: Business has to carry on despite COVID-19. “This is why the industry is particularly looking forward to personal encounters and discussions after this long time without trade shows, because business relations cannot exist long-term without them. Trying out products is essential for the buyers for their decision-making process. To this end, ISM 2021 offers optimum solutions for the Coronaconform organisation of trade fairs in the scope of its “#B SAFE4business” concept. In addition to the physical trade fair, the world’s largest trade fair for sweets and snacks is offering a new online industry tool for registered exhibitors and trade visitors as well as for media representatives. Via “Matchmaking 365+” ISM exhibitors can also reach trade visitors before the fair opens, regardless of the physical exhibition dates of ISM 2021. This opens up the possibility of being present and establishing business contacts and offers additional options of establishing contacts, networking and exchange. “With Matchmaking 365+ the ISM team is thus taking the next step towards hybrid trade fairs. In comparison to the former Matchmaking platform, the new version 365+ offers the exhibitors additional options regarding the product presentation. The users can present their products as photo and text information within the exhibitor showroom and increase the attention their company attracts by embedding video content. New products are especially highlighted here in order to present them to potential customers and media representatives in a targeted manner. In addition to contents, further company contacts are displayed in the exhibitor showroom, because user colleagues can be invited to join the platform. As a result, the registered trade visitors are provided with specific points of contact at the companies according to their concrete needs.
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What’s more, contact proposals based on the stated interests of the participants support the process of finding and establishing new, interesting contacts. In addition to conventional forms of establishing contacts, the platform now also enables meetings per video, chat or audio. Due to functions like online appointment scheduling, the targeted product search or virtual meetings, the supplier trade fair for sweets and snacks enables an optimal preparation and follow-up of the trade fair visit. Beyond this, Matchmaking 365+ makes industryrelated content in the form of industry knowledge, interviews or also the contents of the trade fair event programme available. In this way, both trade visitors and media representatives can inform themselves about the latest products and further industry contents of the companies prior to, during and after the trade fair. Access to the digital Matchmaking platform of ISM will be granted to registered trade visitors and media representatives free of charge.
KOELNMESSE Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
FOR MORE INFORMATION www.ism-cologne.com
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PLMA LIVE! Presents PRIVATE LABEL WEEK 1-5 F E B R UA RY 2021 PLMA Live! presents Private Label Week, a unique digital event featuring category trade shows that will enable retailers and visitors to search for products and network with exhibitors using live video and a suite of business communication tools. Participants may exchange virtual business cards and other company information, including video and social media links. Brought to you by the Private Label Manufacturers Association, the event will kick-off February 1 – 5, 2021. All registrants can watch new programming each day consisting of video reports on major retailing and product trends, together with category-specific content, interviews with industry leaders, and a special series of presentations by top speakers and private label experts all while sitting at your desk with a computer or laptop.
To make the week effective for buyers and suppliers, PLMA will run a series of digital trade shows based on the schedule below. FEBRUARY 1-2 Home & Household Products FEBRUARY 2-3 Beverages & Center Store Foods FEBRUARY 3-4 Health & Beauty and OTC Pharmaceuticals FEBRUARY 4-5 Fresh, Frozen & Refrigerated FEBRUARY 5 Special Show Day
EXHIBITORS Facts for Exhibitors and Sign-up form may be found here. www.plweek.com/exhibitors REGISTRATION Participate in Private Label Week as a retailer or visitor. https://registration.plma.net/
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T R A D E FA I R S
BIOFACH and VIVANESS 2021 17-20 FEBRUARY 2021 NUREMBERG GERMANY BIOFACH and VIVANESS 2021 are set to take place in especially challenging times. And this much is certain: At the next round of the World’s Leading Trade Fair for Organic Food and International Trade Fair for Natural and Organic Personal Care from 17-20 February 2021, some things will be different from usual due to the Covid-19 pandemic. In this interview, Danila Brunner, Director BIOFACH and VIVANESS, explains how the organizers are confident that, despite these unusual times, they can still provide all customers with the best possible level of safety as well as a successful trade fair participation.
Ms Brunner, how is the planning going, and can you give us some insights into the preparations for BIOFACH and VIVANESS 2021? We are currently conducting in-depth discussions with our customers as part of our preparations for the next round of the combined trade fair. Like the rest of the sector, we too are driven by a longing and need for personal interaction and to see one another again. This is reflected among other things in the numerous registrations we have already received for 80% of the available display area. Naturally, however, our customers still have several questions. All of us are facing the challenge of having to adapt to the “new normal”. This applies in both the business environment and in our private lives. But in any case, our preparations for BIOFACH and VIVANESS are in full swing. The entire team for the trade fair pairing at NürnbergMesse is confident that we will be able to offer all customers both the best possible level of safety as well as a successful trade fair participation.
What can you tell us already about the next round of BIOFACH and VIVANESS? And what are you personally looking forward to the most? Every single aspect of BIOFACH and VIVANESS 2021 is being planned in detail to cater for the circumstances of the coronavirus pandemic. Nevertheless, the combined event will still showcase just how inspiring and diverse the market is. The thematic focus areas at BIOFACH and VIVANESS, i.e., all the special shows like the novelty stands, pavilions for innovative young companies and “worlds of experience”, will still take place, subject of course to various coronavirus-related adjustments to the detailed design. In 2021, we aim to offer the sector the accustomed overall package of trade fair, congress event and networking, so we are pulling out all the stops to realise all aspects of the event accordingly. And the same goes for the congress, where the key theme is: “Shaping Transformation. Stronger. Together”. Particularly for the congress, but not only there, we are planning additional contemporary digital forms that will complement the on-site event.
This means that people from countries where travel restrictions are perhaps still in force will still be able to take part in this inspiring platform. The BIOFACH and VIVANESS congress offers such a comprehensive forum for knowledge-sharing and information that we are determined to make this content accessible to even more people (also for the future) through new and attractive digital and hybrid formats, so that in-person and digital events can be combined with one another. This means that it will finally be possible to enjoy all the lectures all around the globe and far beyond the 4-day duration of the trade fair and congress.
“real-life encounters” that we have been missing so much during these times. I am also looking forward to a successful restart for BIOFACH and VIVANESS in the coronavirus era from 17–20 February 2021, even if a lot of things will differ from what we are used to. As things stand, distancing, hygiene, and masks, or as the German government calls it, the “DHM formula” will continue to help us achieve this. In these times of coronavirus, how do social distancing, hygiene, masks, and safety precautions help ensure the success of the trade fair? Basically, the fact that BIOFACH and VIVANESS are for trade visitors only makes it easier to host them in these unusual times and under the current circumstances. The specially developed hygiene plan is an important cornerstone for the safety of our trade fair participants – exhibitors, visitors, media representatives and all NürnbergMesse staff. With this concept and thanks to the joint commitment of our partners, exhibitors and visitors, I am convinced that we can manage to create the best possible atmosphere and conditions for a successful trade fair in Nuremberg for exhibitors and visitors alike in February 2021. For the BIOFACH and VIVANESS 2021 hygiene plan go to: www.biofach.de/en/exhibition-info/protectivemeasures or www.biofach.de/en/exhibitors/ hygiene-concept and www.vivaness.de/en/ exhibition-info/protective-measures and www. vivaness.de/en/exhibitors/hygiene-concept
For answers to current questions about BIOFACH and VIVANESS go to: www.biofach.de/en partnershipbeyondbusiness and www. vivaness.de/en/partnershipbeyondbusiness.
I am personally looking forward above all to the reunion with the sector and to those
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