PAX Media Kit 2019

2019 MEDIA KIT THE LEADING VOICES FOR THE PASSENGER SERVICES, INTERIORS, IFEC AND MRO INDUSTRIES WWW.PAX-INTL.COM

EXCITING TIMES AHEAD I

n 2019, PAX International will be entering its 23rd year of publishing. Our plans call for increased regional coverage of the Asian markets; continued evolution in our online and social media presence; and, as you may have already noted, a new look for our IFE, interiors and MRO coverage with our redesigned PAX Tech brand.

We would like to extend our thanks to the loyal readers and advertisers who have stayed with us since the beginning. You have helped us cover the industry’s extraordinary growth and the amazing changes that we have all witnessed together.

As we enter into 2019, we will trod familiar ground with the Aircraft Interiors Middle East event in Dubai. From there it is on to Hamburg, where the cabin services industry has found a home over the past several years, and where we will once again host the PAX International Readership Awards. On tap during the spring and summer will be events in Asia as well as our rapidly growing digital issues covering cabin products and their associated news.

We return to the Middle East late in the year for the Abu Dhabi-based SIAL show, held alongside the annual Mercury Awards. Along the way we will continue our valuable partnerships with trade associations and event sponsors, and will continue to provide daily coverage of the industry through our website and weekly newsletters.

Your feedback and insights are always welcome. Together we will build on decades of experience to make 2019 another successful year.

Key points

■ Total distribution of 10,000 targeted readers — and growing

■ Recognized and respected by the industry for more than 20 years ■ Print and digital issues released in conjunction with industry trade shows, in addition to special digital-only issues throughout the year ■ Print issues distributed at major international trade shows, conferences and exhibitions ■ Website updated daily with up-to-the-minute news and exclusive features ■ Weekly e-Newsletters with high open and click rates

Warm regards,

Rick Lundstrom Editor-in-Chief PAX International and PAX Tech

A NEW LOOK The aviation industry is a vast and varied landscape, with thousands of companies in its sub-sectors vying for attention. Onboard caterers; amenity and comfort specialists; seating and lighting manufacturers; galley designers; inflight entertainment solutions providers; MRO suppliers – the list goes on.

For more than 20 years, PAX has been one magazine with two focuses – the passenger experience, and the

construction and maintenance of the aircraft itself. Now, we are pleased to introduce PAX Tech, covering the same interiors, IFE, connectivity and MRO beats but with an all-new look.

UP NEXT: An all-new PAX Tech website. Watch for our announcement on social media, and contact your sales associate for information on how to become involved.

DIGITAL HIGHLIGHTS ■ Each issue is distributed to our growing email list, made up of thousands of decision-makers and executives at airlines, caterers, aircraft manufacturers and suppliers ■ More-frequent weekly newsletter provides extra value for your advertising dollar (52 editions per year versus the previous 26)

■ Growing social media presence for added exposure ■ Sponsored posts on website and/or social media available; ask your sales associate for full details

WHY ADVERTISE? Our multi-platform approach is designed to give suppliers and their activities greater exposure, helping them increase visibility and target an active, engaged audience.

■ Elevate your profile by aligning yourself with a trusted, decades-strong brand ■ Well-respected, longstanding international trade publication — 20-plus years in print — offering multi-sector coverage ■ Strong industry relationships with industry associations, including IFSA, WTCE, AIX, APEX, APOT, SIAL and more

■ Full-service, turnkey media planning to make the very most of your marketing spend through editorial support with a deliberate message ■ Targeted, cost-effective media solutions adapt your messaging and creative to your target audience ■ Multiple media touch points: print, digital, experiential ■ Mandarin-translated articles in Asiafocused issues

AWARDS COVERAGE ■ Editorial coverage of numerous industry awards throughout the year, including The Mercurys, QSAI Awards, the Crystal Cabin Awards and more ■ Annual PAX International Readership Awards polls industry leaders in the PAX email list to determine the most outstanding companies of the year in 30-plus categories

■ PAX Awards are handed out annually at an exclusive cocktail ceremony held in Hamburg each April; contact your rep for tickets ■ Sponsorship of PAX Awards categories and ceremony also available

WHAT IS OUR TRADE SHOW DISTRIBUTION? AIX Middle East (AIME) & Maintenance Repair Overhaul (MRO), Dubai

800 copies

WHERE ARE OUR READERS?

World Travel Catering and Onboard Services Expo (WTCE), Hamburg

2,000 copies

North America:

20%

Aircraft Interiors Expo (AIX), Hamburg

2,000 copies

Europe:

25%

Asia (show TBD)

800 copies

Asia:

30%

Innotrans, Berlin

300 copies

IFSA, Los Angeles

1,000 copies

Middle East & Africa:

20%

APEX/AIX, Los Angeles

2,000 copies

Other:

5%

Aviation Week/MRO Europe

800 copies

SIAL Middle East, Abu Dhabi

800 copies

EDITORIAL CALENDAR 2019 Sector(s)

Focus or Event

Month

PAX TECH IFEC, Interiors & MRO

AIME/MRO, Dubai

January/February

IFEC, Interiors & MRO

AIX, Hamburg

March/April

IFEC, Interiors & MRO

Seating, IFEC & Trolleys (digital only)

July

IFEC, Interiors & MRO

APEX/AIX, Los Angeles

September

IFEC, Interiors & MRO

Aviation Week/ MRO Europe

October

Catering & Passenger Services

WTCE, Hamburg

March/April

Catering & Passenger Services

Amenities & Comfort Items (digital only)

May

Catering & Passenger Services

Asia

June

Catering & Passenger Services

IFSA, Los Angeles

September

Catering & Passenger Services

SIAL Middle East, Abu Dhabi

December

PAX INTERNATIONAL

EDITORIAL COVERAGE In addition to in-depth features and reports, our issues also offer:

■ Catering trends and activities

■ Supplier and airline news and announcements

■ Seating, flooring, lighting and trolley developments

■ Regional report (focusing on a different region for each issue)

■ Amenity kit launches (including comfort items)

■ Company profiles

■ IFE and connectivity advancements, including screen developments

■ Industry Q&As

■ Lounge openings and updates

■ Guest columns by industry experts

■ New product news (food, beverage and equipment)

■ Launches, partnerships and collaborations

PRINT & DIGITAL ISSUES While our print issues have a specific industry event focus, our special digital-only issues cover specific sectors, making them strategic vessels for getting noticed.

Special focus digital issues for 2019: ■ Amenities & Comfort Items (May) ■ Seating, IFEC & Trolleys (July)

E-BLAST DISTRIBUTION OF PRINT AND DIGITAL ISSUES

Each of our issues — both print and digital — are distributed to our email database of decision-makers, with sponsorship opportunities that provide an even greater reach

TOP BANNER

Asia-Pacific 2018 issue now available online!

TOP AND BOTTOM SUPER BANNER RATES ISSUE

PAX Tech (IFE, interiors and MRO) • AIME/MRO Dubai • AIX Hamburg • Seating, IFEC & Trolleys (digital only) • APEX/AIX Los Angeles • Aviation Week/ MRO Europe

# OF ISSUES

5

PAX International (Onboard catering and passenger services) • WTCE Hamburg • Amenities & Comfort Items (digital only) • ASIA (show TBA) • IFSA Los Angeles • SIAL Middle East, Abu Dhabi

5

All Magazines • All of the above

10

BOTTOM BANNER

TOTAL PRICE

Top Banner: €5,000 Bottom Banner: €4,000

Top Banner: €5,000 Bottom Banner: €4,000

€8,000

WEBSITE Our website delivers breaking news and developments across all sectors.

Easy-to-navigate pages direct visitors to sector-specific articles, social media outlets and embedded videos.

All issues are archived on the website, available for viewing at any time, free of charge.

Visitors can click on any of the banner ads and be redirected to the supplier, caterer, brand or company’s website, increasing web traffic and engagement statistics.

Contact your sales rep for information regarding paxtechmag.com, a new sister site that will be launching in the coming months.

TOP BANNER 6 MONTHS

12 MONTHS

€10,000

€15,500

SIDE BANNER 6 MONTHS 12 MONTHS

€7,000

€10,000

INTEGRATED BANNER 6 MONTHS

12 MONTHS

€7,000

€10,000

BOTTOM BANNER 6 MONTHS

12 MONTHS

€8,000

€12,000

WWW.PAX-INTL.COM Files: JPG or GIF (animated accepted) file.

SITE TAKEOVER Please contact your ad representative for further details

E-NEWSLETTER Our informative weekly e-Newsletters provide timely news and announcements from all sectors — catering, passenger services, IFE, connectivity, interiors and MRO — including:

TOP SUPER BANNER 6 MONTHS

12 MONTHS

(26 issues)

(52 issues)

€10,000

€15,500

SIDE BANNER

■ Supplier news and launches

6 MONTHS

12 MONTHS

■ Partnerships, collaborations and acquisitions

(26 issues)

(52 issues)

€7,000

€10,000

■ Cabin and fleet developments and upgrades ■ New technologies within the IFE and connectivity sectors

■ Industry event coverage ■ Product news

MID SUPER BANNER 6 MONTHS

12 MONTHS

(26 issues)

(52 issues)

€8,000

€12,000

DIGITAL & PRINT STATS Because professionals are always on the go!

Nothing has changed the way we obtain information like the proliferation of personal electronic devices (PEDs), especially their prevalence on board an aircraft. It is nearly impossible to encounter a passenger today that doesn’t travel with either a smartphone, tablet or laptop — or in some cases, all three.

With more and more aircraft being equipped to offer Wi-Fi, it is becoming that much easier for travelers — including the

decision makers suppliers want to reach — to receive information and news on the go, even at 30,000 feet in the air.

And with the launch of our revamped website at the beginning of 2018, our digital stats are stronger than ever before, thanks to our new digital format, designed for maximum SEO.

Top Traffic Sources

DEVICE BREAKDOWN

Other

Smartphone

Tablet

Desktop

34%

5%

75%

17% Direct

45% Google

38%

Monthly page views:

7,000+

Improvement over 2017:

92% increase

Unique monthly Improvement over 2017: visitors:

90% increase

2,700+

ISSUE READERSHIP

PRINT AD RATES POSITION*

■ Depending on the event, anywhere from 800 to 2,000 copies of each issue are printed and distributed at the various exhibitions and conferences we partner with ■ For the largest industry shows — the WTCE and AIX Expos in Hamburg — we print 2,000 copies for each exhibition hall, whereas for any co-located tradeshows, such as the IFSA/APEX/AIX Expos, we print 3,000 copies ■ Each of our issues are distributed digitally to our entire distribution list, which is growing every day ■ Once distributed, the issues are often shared with other influential professionals within the same company, working to further increase our reach ■ Print copies of our issues are also distributed via mail; however, digital distribution is becoming the preferred method by industry leaders and professionals

1X

€10,000

€7,700

€7,400

OUTSIDE BACK COVER

€7,000

€5,750

€5,500

INSIDE FRONT COVER

€6,000

€4,750

€4,500

INSIDE BACK COVER

€6,000

€4,750

€4,500

DOUBLE-PAGE SPREAD

€8,500

€8,250

€8,000

FULL PAGE

€4,500

€4,250

€4,000

HALF PAGE

€2,500

€2,050

€1,800

THIRD PAGE

€1,700

€1,450

€1,200

QUARTER PAGE

€1,250

€950

€700

STRIP

€1,250

€950

€700

*Contact your sales rep for ad specs

FOLLOW US

@pax_international_magazine

15+

FRONT COVER

■ Each issue is uploaded to our website, available for viewing at any time

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