Leading the global travel retail conversation
Since the early '90s, Global Travel Retail Magazine (GTR Magazine) has been the authoritative voice of duty free and travel retail. As our industry continues its strong growth trajectory in 2025, we remain its most trusted and influential source for breaking news, insightful analysis and expert commentary that drives business decisions.
Our digital leadership is unparalleled. With more than 20,000 LinkedIn followers and an engagement rate that is 59.8% higher than our closest competitors, we've built the industry's most active and influential online community. When industry professionals need to stay informed, they turn to us first, making our platforms the premier destination for reaching key decision-makers and industry leaders.
What sets GTR Magazine apart is our unwavering commitment to original, substantive journalism. While competitors rely on Q&As and repackaged press releases, our global team of seasoned journalists delivers the in-depth reporting and expert analysis that industry leaders depend on. We don't just report the news; we provide the strategic insights that inform critical business decisions.
Our industry expertise runs deep. We were covering emerging powerhouse markets like India, East Asia and Gulf Africa long before they became industry priorities, establishing relationships and understanding that continue to give our readers competitive advantages. This proven foresight, combined with our global reach and local knowledge, makes us an indispensable partner for brands serious about succeeding in travel retail.
With our newly launched website enhancing our already comprehensive multi-media platform, GTR Magazine delivers unmatched access to the decision-makers who shape this multi-billion dollar industry.
We haven't just witnessed travel retail's evolution we've helped drive it. Partner with us, and join the conversation that matters most.
Kindest Regards,
Hibah Noor, Editor-in-Chief
Global Travel Retail Magazine
What sets us apart
As a specialized trade publication, we focus on reaching the right audience. Our targeted readership of 13,000+ consists of dedicated industry professionals, including those who engage with our content year-round, beyond trade show attendance.
When evaluating publication options, note that higher circulation numbers don't always translate to better targeting. Publications with significantly larger readerships typically serve broader markets that extend beyond the duty free trade, which can dilute the relevance for industry-specific messaging.
Our strength lies in delivering quality over quantity, connecting you with the engaged professionals who matter most to your business.
Key Highlights of Our Service
• Exclusive editorial content tailored to the travel retail industry
• Strategic video partnerships to enhance your brand visibility
• Budget-friendly advertising options that maximize your investment
• Complimentary editorial assistance included with yearly contracts
• Global network of seasoned journalists providing on-the-ground insights
Consisting of two paired e-blasts, our special edition World Chocolate Day e-series reaches 13,000+ subscribers directly in their inboxes
How our numbers stack up
GTRmag.com Stats
• Annual Page Views: 1,010,308
• Average Time on Site: 4:34 minutes
• Pages Per Visit: 5
*Google Analytics: 12-month period
(June 15, 2024 - June 15, 2025)
Print Magazine Overview
• Digital distribution to our full readership of 13,000+
subscribers
• Strategic release timing aligned with major annual industry trade shows
• Original editorial content combined with contemporary, professional design
• Value-driven advertising opportunities that maximize your marketing investment
Social Media Stats
• LinkedIn: 19,500+ followers
(We post within an hour of news being posted to gtrmag.com)
• Annual post impressions: 3.9 million+
(Reposting and tagging are key)
• Engagement rate: 21.1%
(Significantly outperforming our three direct competitors)
• New follower growth: Leading our sector with nearly 500 new followers in 30 days
• Instagram @globaltrmag: 1,375+ followers
(Number two in the industry)
• Performance: Our analytics demonstrate that we post 37.1% more content than our competitors while achieving a 59.8% higher engagement rate, reflecting the quality and relevance of our content to the industry audience
TOP 10 COUNTRIES
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• US/Canadian Market Analysis
• Latin America Regional Report
• Confectionery & Foods
• Travel Essentials
• Confectionery & Foods
Trade Show & Conference Distribution
In this increasingly digital world, each of our magazine issues will be produced and distributed digitally to our entire database.
In addition, thousands of magazines are printed and distributed at each of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.
E-Series
■ Direct inbox delivery to 13,000+ travel retail professionals plus distribution across all social media channels
■ Strategic dual-blast approach with pre-event and day-of communications ensuring maximum brand visibility during key industry celebrations
■ Flexible advertising formats including digital top banners and premium side placements
■ Comprehensive editorial support featuring Q&As, guest columns, exclusive interviews and detailed industry member profiles
WE WILL PRINT ISSUES FOR:
Summit of the Americas - 600 copies
TFWA Asia Pacific Exhibition & Conference - 1,500 copies
ASUTIL Conference - 300 copies
TFWA World Exhibition & Conference - 2,000 copies
MEADFA Conference - 600 copies
JULY World Chocolate Day June 10
Why advertise with us?
With over 30 years as an integral part of the duty free and travel retail industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands expand beyond their current borders, catching the attention of buyers around the globe. We understand travel retailing regionally and globally, and our readers are the real decision-makers.
■ Multi-channel reach through print magazines, digital editions, thrice-weekly e-newsletters, website articles and high-performing social media
■ Strong industry partnerships with main trade associations: TFWA, ASUTIL, IAADFS, MEADFA, FDFA, DFWC and ETRC
■ Cost-effective advertising solutions that maximize your marketing investment
■ Complimentary editorial support included with all packages
Beyond the bottle
Testimonials
“Global Travel Retail Magazine is a key title for Avolta and one of our industry's all-time go-to publications. As a long established publication it consistently reports the latest industry news and analysis, along with in-depth features and exclusive interviews with key players within the duty free and travel retail sector. We see the magazine as a valuable part of our advertorial and PR mix, and are happy contributors to interviews when invited the team manage to walk the fine line between strong regional insight and global news. GTR Magazine is always on point with the freshest industry updates, deep dives into the latest trends, and exclusive chats with the movers and shakers in the duty free and travel F&B world.”
Cathy Jongens, Director Corporate Communications, Avolta
“It has been an absolute delight collaborating with Global Travel Retail Magazine for more than a decade because it allows us to showcase our brand and products to a wide audience of travel enthusiasts, providing us with increased visibility and opportunities to connect with potential clients.”
Danny Yohoros, CEO, Top Brands International
“Global Travel Retail Magazine has consistently provided valuable insights and updates that are relevant to our industry. Their coverage of key trends and events has been helpful for staying informed. I appreciate the effort the team puts into delivering quality content. It's a reliable source for anyone involved in travel retail.”
Sunil Tuli, Group CEO, King Power Group, Hong Kong
Exciting news alert! GTR Magazine has officially launched its new website. Our new site provides fresh daily content and is fully optimized for readers on the go. Similar to our old site, it covers leading business and brand news, but features a more modern design, easier navigation and an enhanced format for engagement. Advertising options include site takeover and banner placements.
■ New website with enhanced user experience and optimized performance
■ Daily content updates keeping readers informed on critical industry developments
■ Intuitive navigation with categorized news stories, event updates and product announcements
■ Rich multimedia content featuring embedded videos and interactive elements
■ Comprehensive archive access with links to all previous magazine issues for easy reference
■ Mobile-optimized design ensuring seamless access across all devices
With more than 20,000 followers on LinkedIn, GTR Magazine is outperforming its three direct competitors on the professional networking platform. We rely on reposting and tagging to boost visibility and reach.
On average our account receives approximately 500 new followers per month.
■ Annual post impressions: 3.9 million+
■ Engagement rate: 21.1%
Site Takeover
This premium option highlights a launch, anniversary or special event your brand wants to celebrate and essentially become the “talk of travel retail.” For more details contact laura@gtrmag.com
PRICING:
One month: €5,500
One week: €1,375
With 1,435+ followers, GTR Magazine is active across social media platforms. Whether covering action on location or being tagged by the most followed spirits brand on the platform (@brothersbondbourbon), our industry-specific feed is both educational and entertaining. Our professional dashboard has received 5.9K views in the last 30 days (June 22-July 21, 2025).
Video Clips
Exciting partnership alert! GTR Magazine has partnered with “innovators in retail” Bluedog Group to tackle video production at trade show events. The group will now support the magazine in its efforts to cover exhibition stands and interviews on-site. We'll team up to create short, concise video clips (2-5-minutes) which our readers are most interested in digesting. In addition to being posted to our new website, all video clips will be posted on LinkedIn to our more than 20,000 followers and YouTube channel, as well as featured in our weekly e-newsletter or as part of our digital editions.
Plus, we can facilitate video clips sent by clients to generate awareness of channel developments on a day-to-day basis.
■ Exclusive industry insights delivered through compelling video content
■ Concise and impactful messaging that captures attention quickly
■ Diverse expert perspectives from across the travel retail sector
■ Multi-platform distribution maximizing your brand exposure
■ Industry-focused content tailored specifically for duty free professionals
■ High-engagement format that drives meaningful audience interaction
Site Takeover Specs
Banner Specs
E-Newsletter & Digital version of print issues
Our e-newsletter is sent 2-3 times per week to 13,000+ travel retail professionals in our database, so they can keep abreast of current happenings and launches throughout the year.
Mailing score: 9.8
Open rate: 45%
Click through rate: 46%
Here’s your opportunity to reach even more people in every region, with the digital versions of our print issues!
Book the top and bottom banner together to secure greater visibilty and a stronger brand partnership.
Advertising Rates & Specifications
ADVERTORIAL REQUIREMENTS
All advertorial copy must be supplied by the client in high-resolution digital format (PDF) no later than 30 days prior to publication deadline to accommodate editing and design.
ARTWORK: All artwork must be provided to Global Travel Retail Magazine in digital format (high-resolution – 300 dpi minimum) via e-mail/image transfer site. FRONT COVER, FULL PAGE AND DOUBLE PAGE SPREAD ADS MUST INCLUDE BLEED.
STRIP
CONDITIONS FOR ADVERTISING
Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine.
Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue.
Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed.
Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
