Meet the Team
Leading the global travel retail conversation
Since the early 90's, Global Travel Retail Magazine has been the authoritative voice of duty free and travel retail. As our industry continues its strong growth trajectory in 2026, we remain its most trusted and influential source for breaking news, insightful analysis and expert commentary that drives business decisions.
What sets us apart is our commitment to original, substantive journalism. Our global team of seasoned journalists deliver the in-depth and expert analysis leaders depend on. We provide strategic insights that inform critical business decisions rather than just report the news.
Our industry expertise runs deep. We were covering emerging powerhouse markets such as India, East Asia and the Gulf long before they became industry priorities, establishing relationships
and an understanding that continues to give our readers competitive advantages. This foresight, combined with our global reach and local knowledge, make us an indispensable partner for brands serious about succeeding in travel retail..
With our newly launched website enhancing our already comprehensive multimedia platform, GTR Magazine delivers unmatched access to the decision-makers who shape this multi-billion dollar industry.
Partner with us and join the conversation that matters most.
Kindest Regards,
Hibah Noor, Editor-in-Chief GlobalTravelRetailMagazine
Hibah Noor Editor-in-Chief hibah@gtrmag.com
Laura Shirk Deputy Editor laura@gtrmag.com
Aijaz Khan Publisher aijaz@globalmarketingcom.ca
Atoosa Ryanne Arfa Senior Correspondent atoosa@gtrmag.com
Alison Farrington Senior Writer alison@gtrmag.com
Wendy Morley Senior Editor wendy@gtrmag.com
Arsham Khan Accounts & Subscriptions
Testimonials
Key Highlights of Our Service
■ Exclusive editorial content tailored to the travel retail industry
■ Strategic video partnerships to enhance your brand visibility
■ Budget-friendly advertising options that maximize your investment
■ Complimentary editorial assistance included with yearly contracts
■ Global network of seasoned journalists providing on-the-ground insights
Why advertise with us?
With over 30 years as an integral part of the duty free and travel retail industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands expand beyond their current borders, catching the attention of buyers around the globe. We understand travel retailing regionally and globally, and our readers are the real decision-makers.
■ Multi-channel reach through print magazines, digital editions, thrice-weekly e-newsletters, website articles and highperforming social media
■ Strong industry partnerships with main trade associations: TFWA, ASUTIL, IAADFS, MEADFA, FDFA, DFWC and ETRC
■ Cost-effective advertising solutions that maximize your marketing investment
■ Complimentary editorial support included with all packages
“Global Travel Retail Magazine is a key title for Avolta and one of our industry's all-time go-to publications. As a long established publication it consistently reports the latest industry news and analysis, along with in-depth features and exclusive interviews with key players within the duty free and travel retail sector. We see the magazine as a valuable part of our advertorial and PR mix, and are happy contributors to interviews when invited the team manage to walk the fine line between strong regional insight and global news. GTR Magazine is always on point with the freshest industry updates, deep dives into the latest trends, and exclusive chats with the movers and shakers in the duty free and travel F&B world.”
Cathy Jongens, Director Corporate Communications, Avolta
Trade Show & Conference Distribution
In this increasingly digital world, each of our magazine issues will be produced and distributed digitally to our entire database.
In addition, thousands of magazines are printed and distributed at each of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.
“It has been an absolute delight collaborating with Global Travel Retail Magazine for more than a decade because it allows us to showcase our brand and products to a wide audience of travel enthusiasts, providing us with increased visibility and opportunities to connect with potential clients.”
Danny Yohoros, CEO, Top Brands International
“Global Travel Retail Magazine has consistently provided valuable insights and updates that are relevant to our industry. Their coverage of key trends and events has been helpful for staying informed. I appreciate the effort the team puts into delivering quality content. It's a reliable source for anyone involved in travel retail.”
Sunil Tuli, Group CEO, King Power Group, Hong Kong
How our Numbers
Stack Up
Print Magazine Overview
• Strategic release timing aligned with major annual industry trade shows
• Original editorial content combined with contemporary, professional design
• Value-driven advertising opportunities that maximize your marketing investment
• Digital distribution to our full readership of 21,000+ LinkedIn subscribers and 13,000+ email subscribers
GTRmag.com Stats
• Annual Page Views: 1,010,308
• Average Time on Site: 4:34 minutes
• Pages Per Visit: 5
*Google Analytics: 12-month period (June 15, 2024 - June 15, 2025)
LinkedIn Overview
• Followers: 21,000+
• Frequency: We post within an hour of news being posted to gtrmag.com
• Annual post impressions: 3.9 million+ (Reposting and tagging are key)
• Engagement rate: 17.9% (Significantly outperforming our three direct competitors)
• New follower growth: Leading our sector with nearly 500 new followers in 30 days
• Performance: Our analytics demonstrate that we post 63.3% more content than our competitors while achieving a 83.3% higher engagement rate, reflecting the quality and relevance of our content to the industry audience
7 print/digital issues per year
96 enewsletters a year (2-3 per week)
21,000+ LinkedIn followers
24 LinkedIn newsletters
13,000+ email subscribers
1,432+ Instagram followers
Readership Breakdown
Editorial Calendar
•
•
•
•
•
•
•
•
•
•
•
Here’s
Website: gtrmag.com
Exciting news alert! GTR Magazine has officially launched its new website. Our new site provides fresh daily content and is fully optimized for readers on the go. Similar to our old site, it covers leading business and brand news, but features a more modern design, easier navigation and an enhanced format for engagement. Advertising options include site takeover and banner placements.
■ New website with enhanced user experience and optimized performance
■ Daily content updates keeping readers informed on critical industry developments
■ Intuitive navigation with categorized news stories, event updates and product announcements
■ Rich multimedia content featuring embedded videos and interactive elements
■ Comprehensive archive access with links to all previous magazine issues for easy reference
■ Mobile-optimized design ensuring seamless access across all devices
This premium option highlights a launch, anniversary or special event your brand wants to celebrate and essentially become the “talk of travel retail.” For more details contact laura@gtrmag.com
Site Takeover Rates
One month: €5,500
One week: €1,375
Our enewsletter is sent 2-3 times per week to 13,000+ travel retail professionals in our database, so they can keep abreast of current happenings and launches throughout the year.
Mailing Score
8.4
Open Rate
45%
Click Through Rate
46%
Consider participating in our collection of targeted enewsletters built around specific themes and markets. These offer focused reach and alignment for brands looking to speak directly to engaged readers. We offer opportunities tied to cultural moments, such as World Chocolate Day, International Women's Day and Earth Day. NEW ongoing opportunities are also available, such as monthly category-focused editions (i.e. Spirits) and market-focused editions (i.e. India).
With 1,435+ followers (Number two in the industry), GTR Magazine is active across social media platforms. Whether covering action on location or being tagged by the most followed spirits brand on the platform (@brothersbondbourbon), our industryspecific feed is both educational and entertaining. Our professional dashboard has received 5.9K views in the last 30 days (June 22-July 21, 2025).
Video Clips
Exciting partnership alert! GTR Magazine has partnered with “innovators in retail” Bluedog Group to tackle video production at trade show events. The group will now support the magazine in its efforts to cover exhibition stands and interviews on-site. We'll team up to create short, concise video clips (2-5-minutes) which our readers are most interested in digesting. In addition to being posted to our new website, all video clips will be posted on LinkedIn to our more than 20,000 followers and YouTube channel, as well as featured in our weekly e-newsletter or as part of our digital editions.
Plus, we can facilitate video clips sent by clients to generate awareness of channel developments on a dayto-day basis.
■ Exclusive industry insights delivered through compelling video content
■ Concise and impactful messaging that captures attention quickly
■ Diverse expert perspectives from across the travel retail sector
■ Multi-platform distribution maximizing your brand exposure
■ Industry-focused content tailored specifically for duty free professionals
■ High-engagement format that drives meaningful audience interaction
Video Clip Rates
€1,500 per 3-5 minute video
LinkedIn Trade Show Post Sponsorship on LinkedIn
With more than 21,000 followers on LinkedIn, GTR Magazine is outperforming its three direct competitors on the professional networking platform. We rely on reposting and tagging to boost visibility and reach.
On average our account receives approximately 500 new followers per month.
Annual Post Impressions
3.9 million+
Engagement Rate
17.9%
LinkedIn Followers
21,000+
Our LinkedIn page has been receiving record breaking hits especially during trade shows.
Something new we will be offering for 2026 are sponsored posts during specific trade shows throughout the year. We can accommodate three noncompeting companies per show.
Trade Show Post Rates
Any posts published during a trade show or conference will mention sponsor's name.
We will have 8+ posts per show.
€2,500 - €5,000 per show
How we compare to our competitors from the last 90 days
How many new followers gained in the last 90 days
Followers
5,000+
■ Limited but prominent ad spaces
■ Twice monthly
■ Will include top stories from the month
How many likes, comments, and shares our posts got in the last 90 days compared to our competitors How many new followers gained in the last 90 days
*Positioning available on first-come, first-served basis
Website
6
Site Takeover Rates
One month: €5,500 One week: €1,375
Twice Monthly LinkedIn Newsletter
Video Clip Rates
€1,500 per 3-5 minute video
*Positioning available on first-come, first-served basis 3 MONTHS 6 MONTHS 12 MONTHS €5,000 €11,000 €16,500
CONDITIONS FOR ADVERTISING
Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine.
Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue.
Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.