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1992 yılında Türkiye’de bir ilk olarak İstanbul’da açılan Max Mara mağazasından bugüne Dilasima Group, ülkenin alışveriş sahnesinde büyük etki yarattı. Lüks İtalyan markalarını Türk tüketicisiyle buluşturan kuruluşun bugün beş şehirde 37 mağazası bulunuyor. Portfolyosundaki yedi büyük marka - Max Mara, Sportmax, Weekend Max Mara, Max & Co, Marina Rinaldi (tümü Max Mara Fashion Group bünyesinde), Furla ve Cesare Paciotti‘nin yanı sıra, çok markalı aksesuar mağazası Vetrina ile Grup, Türk moda perakendeciliğinde önemli bir role sahip. Dilasima Group’un ekibi de, temsilcisi olduğu markalar kadar çeşitli ve dinamik. Grubun CEO’su Ahmet Can Tarkan’ın kızı Dila Tarkan şirketin markalar direktörü. Max Mara’nın New York’taki genel merkezinde ve Milano’da Furla’nın pazarlama departmanında edindiği deneyimler sayesinde, moda alanında geniş bir bilgi birikimine sahip. “Koleksiyonların
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ince opening Max Mara’s first Turkish store in Istanbul in 1992, the Dilasima Group has had a serious impact on the nation’s shopping scene. The company brings luxury Italian labels to Turkey and today has 37 stores in five cities. With seven major brands in its portfolio – Max Mara, Sportmax, Weekend Max Mara, Max & Co, Marina Rinaldi (which are all part of the Max Mara Fashion Group), Furla and Cesare Paciotti – as well as multilabel accessories store Vetrina, the group is an important player in Turkish fashion retail. The Dilasima Group’s team is as diverse and dynamic as the brands it represents. Dila Tarkan, daughter of the group’s CEO Ahmet Can Tarkan, is the company’s overall brands director. With experience in Max Mara’s New York headquarters, and in Furla’s marketing department in Milan, Dila Tarkan has broad fashion knowledge. ‘It has been an important experience to see how collections are created and how the communication around each collection takes shape,’ she says. Dila Tarkan also has specific responsibility for Max & Co and Marina Rinaldi: ‘I really love my job and enjoy what I do!’ she explains. 83
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Above (from left): Max & Co’s Zorlu Center store; Marina Rinaldi store in Istanbul