STRATEGIC PLAN GLENDALE POLICE DEPARTMENT
INTRODUCTION
The Glendale Police Department’s Strategic Plan presents a bold, forward-looking vision for the future of policing in our City. Developed through an extensive, thoughtful, and collaborative process – including input from Department leadership, sworn officers, professional staff, and community members – this Plan reaffirms our commitment to the safety, trust, and well-being of all who live, work, and visit Glendale. It serves as both a roadmap and a promise, ensuring that we remain proactive, adaptable, and deeply connected to the needs of our diverse community.
In today’s rapidly evolving environment, modern policing requires not only vigilance but also strategic adaptation, innovation, and inclusive collaboration. As we shaped this Plan, we carefully considered the swift advancement of technology, the increasing diversity of our community, evolving public expectations of law enforcement, and our ongoing dedication to upholding the highest standards of service and integrity. Accordingly, the Strategic Plan is guided by three core goals: Protect Glendale, Preserve Trust, and Maximize Our Potential – each serving as a cornerstone of our continued growth and excellence.
Each goal is supported by a series of actionable initiatives, key activities, and clearly defined tactics designed to address our most pressing needs and opportunities. Whether strengthening public safety through cutting-edge policing strategies, expanding our community outreach and engagement, or enhancing the Department’s internal capacity to serve effectively, we are committed to a safer, more connected, and more resilient Glendale. Through this Strategic Plan, we pledge to act with transparency, accountability, and an dedication to public service, ensuring a lasting and positive impact on everyone who calls Glendale home – or simply comes to visit our City.
GOAL 1 Protect Glendale
Through Protect Glendale, the Glendale Police Department is dedicated to safeguarding our community by implementing a comprehensive strategy designed to maintain rapid response times, reduce crime and victimization, enhance traffic safety, and strengthen emergency readiness.
Maintain Rapid Response Times
Swift and effective response is essential to public safety. We will optimize resource allocation, integrate professional staff into field services, and leverage advanced technology. Establishing a sixth patrol district in the downtown corridor will further improve police officer visiblity and allow for more strategic deployment of resources.
Reduce Crime and Victimization
Reducing crime requires working closely with residents and local businesses. We aim to identify crime patterns and develop proactive solutions, including through the creation of a specialized video recovery unit and data-driven hotspot policing, we will enhance our investigative capabilities and focus on high-risk areas.
Improve Traffic and Pedestrian Safety
Recognizing the importance of safe roadways is key. We will increase enforcement of traffic violations and street racing. Public awareness campaigns, in collaboration with schools and neighborhood groups, will further promote responsible driving behaviors and pedestrian safety.
Strengthen Emergency Readiness
Effective emergency response requires seamless coordination with the Glendale Fire Department and other partner agencies. By enhancing patrol training, conducting joint exercises, and improving communication channels, we will ensure a unified and efficient response during crises, natural disasters, and large-scale events.
Through these initiatives, the Glendale Police Department remains committed to fostering a safer city, strengthening community trust, and upholding the well-being of all who visit, work, or call Glendale home.
Initiative A: Maintain Rapid Response Times
Strengthen field services by integrating professional staff to improve operational support.
Leverage advanced technology to streamline response times and increase operational efficiency.
Increase coverage and response time by creating a 6th patrol district in the downtown corridor.
GOAL 1: Protect Glendale
Reevaluate job responsibilities to enhance efficiency and effectiveness and ensure responsibilities align with operational needs. 3
Implement regular lineup training to refine jail procedures and optimize resource management.
Introduce new Police Service Officer (PSO) positions dedicated to report taking, ensuring consistent 7-day coverage.
Assess and optimize traffic car deployment for more strategic resource allocation.
Analyze and reclassify specific calls for service to enable quicker dispatching through promptdriven systems.
Implement the “unit recommendation” feature within Central Square to improve dispatch accuracy.
Maximize incident response coordination using real-time intelligence from the Real-Time Intelligence Center (RTIC).
Redraw patrol district boundaries to align with geographical and operational needs for more effective coverage.
Initiative B: Reduce Crime and Victimization
Establish a specialized video recovery unit, in conjunction with the Real-Time Intelligence Center (RTIC), to enhance investigative and administrative capabilities.
Utilize data-driven policing to address high crime areas and quality of life matters.
Equip the unit with advanced tools and technology tailored for video recovery. 3 years Investigative Services Division Commander
Coordinate closely with internal divisions, the custodian of records, and the City Attorney’s Office for streamlined processes.
Conduct ongoing training and hold monthly meetings to maintain high operational standards.
Expand the Special Enforcement Detail (SED) by adding additional personnel and vehicles to increase presence in high-crime areas.
Conduct regular intelligence meetings to assess crime hotspots and adjust strategies accordingly.
Actively engage community members in identifying and addressing local crime hotspots for collaborative approaches to reduce crime.
Initiative C: Improve Traffic and Pedestrian Safety
Enhance enforcement efforts to improve traffic and pedestrian safety.
Collaborate with schools and surrounding neighborhoods to address traffic, pedestrian, and parking concerns.
Strategically deploy the Street Racing Task Force to conduct directed traffic enforcement. Utilize grant-funded operations to support targeted enforcement and education initiatives.
Align traffic enforcement strategies to address problem areas identified through collaboration with community stakeholders.
Conduct outreach efforts with schools to communicate traffic, pedestrian, and parking concerns to parents.
Increase patrol for visibility near school and neighborhood areas to ensure safety and compliance.
Collaborate with Public Works to address and resolve any engineering concerns related to traffic flow and pedestrian safety.
Enhance and promote public awareness campaigns to educate the community on traffic and pedestrian safety.
Deliver presentations for community groups to increase awareness and promote safety. 4 years Support Services Division Commander
Develop a comprehensive social media campaign to promote safe driving and pedestrian practices.
Collaborate with Public Works to implement visual displays throughout the City to reinforce traffic safety messaging.
Initiative D: Strengthen Emergency Readiness
Improve interoperability with the Glendale Fire Department and other City departments for local and regional large-scale events, including natural disasters.
Improve familiarization of critical infrastructure and significant sites to aid in emergency response.
Conduct ongoing joint training between police and fire personnel to enhance coordination to ensure a unified response. 2 years Field Services Division Commander
Consistently utilize Emergency Action Plans (EAPs) for all pre-planned events.
Collaborate with City departments, schools, and community organizations to implement rooftop markings for faster identification.
Utilize digital maps to enhance emergency response.
Coordinate ongoing training and familiarization of critical and significant sites.
3 years Field Services Division Commander
Utilize Incident Command System (ICS) for local and regional large-scale events, including natural disasters.
Provide Incident Command System (ICS) training for personnel to strengthen emergency response capabilities.
Develop and implement policy and procedure to ensure Incident Command System (ICS) compliance.
2 years Field Services Division Commander
GOAL 2 Preserve Trust
Trust is the foundation of effective policing and meaningful community engagement. For the Glendale Police Department, Preserve Trust means fostering strong relationships, cultivating accountability within our organization, and promoting transparency through open data-sharing practices.
Engage Our Community Building trust starts with presence and interaction. We will enhance Department visibility in neighborhoods, schools, and public events to create genuine, lasting connections. Hosting events like Coffee-with-a-Cop, National Night Out, and youth-focused programs will help us engage residents of all ages and strengthen positive relationships.
Foster a Culture of Accountability
Accountability is key to maintaining professionalism and consistency. By implementing Standard Operating Procedures (SOPs) and developing strong supervisory leadership, we will uphold clear expectations across the Department. Regular communication, including an internal digital newsletter and quarterly meetings, will keep staff informed of policy updates and reinforce a culture of shared responsibility.
Standardize Transparency and Data
Open access to information is essential for public confidence. We will develop an online dashboard, standardize data collection, and continuously evaluate service delivery to ensure accuracy and efficiency. By proactively sharing crime data and Departmental progress, we empower the community to stay informed and engaged in public safety efforts.
Through these initiatives, the Glendale Police Department is committed to preserving and strengthening trust, ensuring Glendale remains a community where people feel safe, respected, and empowered.
GOAL 2: Preserve
Initiative A: Engage Our Community
Increase staff interaction and Department visibility within the community to foster relationships and preserve trust.
Expand and renew community engagement events, such as Coffee-with-a-Cop, Open House, Community Academy, and National Night Out.
Expand and improve youth engagement programs to connect with younger generations and promote positive relationships.
Implement a Department-wide initiative requiring attendance at community events.
Develop a robust online presence to engage the community.
Initiative B: Culture of Accountability
Communicate Department expectations and standards.
Develop and embed leadership accountability that aligns with Department values.
Develop and implement Standard Operating Procedures (SOPs) to provide consistent guidance.
Implement a comprehensive internal supervisory development program.
Utilize lineups and “The Briefing Room” online service to communicate updates and expectations regularly.
Launch an internal digital newsletter to keep personnel informed on updates, policies, and initiatives.
Standardize post-incident reviews to identify successes and areas for improvement, ensuring continuous learning.
Prioritize participation in formal education and training programs to encourage professional development.
4 years Support Services Division Commander
Familiarize personnel with the Internal Affairs process.
Conduct Department-wide training by the Professional Standards Bureau, including investigative steps, due process, and multi-level review.
Initiative C: Standardize Transparency and Data
Action
Enhance online data transparency.
Standardize and streamline data collection.
Develop an online dashboard that simplifies the presentation of crime statistics for better community understanding.
Consolidate data from multiple platforms into a centralized system for easier management.
Establish reporting guidelines to ensure timely and reliable data reporting.
Develop templates in the report management system.
3 years Office of the Chief
3 years Administrative Services Division Commander
Evaluate Department service delivery.
Conduct internal audits to ensure alignment with policy and best practices. 3 years Office of the Chief
Utilize customer service and digital surveys to assess the Department’s performance and public safety priorities.
GOAL 3 Maximize Our Potential
The Glendale Police Department is committed to Maximize Our Potential by investing in professional development, responsibly growing our team, and embracing technological advancements. These efforts will strengthen our operational capacity and enhance the quality of service we provide to the community.
Invest in Our People
Developing future leaders and supporting our personnel are key priorities. We will implement a robust succession plan, encourage formal education programs, and establish mentorship initiatives to cultivate growth within the Department. Additionally, prioritizing wellness and resilience through on-site support services and expanded peer networks will foster a healthy and sustainable work environment.
Grow Our Team
As the community’s needs evolve, so must our workforce. Through phased personnel expansions under Project 300, we will secure necessary support from the City Council and other funding sources to meet operational demands. Strengthening recruitment strategies, offering competitive incentives, and enhancing our Departmental brand will attract a diverse pool of highly qualified individuals.
Commitment to Innovation
Technology plays a vital role in efficiency and responsiveness. We will establish a Technology Advancement Team to research and integrate new solutions that enhance Department operations. Key initiatives include transitioning to electronic records management, implementing a smart notification system, and expanding the integration of the Real-Time Intelligence Center (RTIC) into police operations. These advancements will improve situational awareness, enhance investigative capabilities, and support real-time decision-making to ensure a safer community.
By prioritizing professional growth, measured workforce expansion, and innovative practices, the Glendale Police Department is committed to maximizing its potential to better serve and protect the City of Glendale.
GOAL 3: Maximize Our Potential
Initiative A: Invest In Our People
Implement a comprehensive succession plan to cultivate future leadership.
Prioritize participation in formal education and training programs to encourage professional development.
Provide formal, on-site educational programs to enhance leadership skills and operational proficiency.
Develop assignment-specific onboarding guides to share knowledge, skills, and experiences to prepare for transition of command/assignment.
Establish promotional paths to support career progression for all professional staff.
4 years Office of the Chief
Prioritize wellness to ensure long-term health and resilience of personnel.
Strengthen the peer support program to enhance emotional and professional support.
Provide on-site wellness programs to support physical and mental well-being.
Utilize the Department’s Training Center for physical fitness, defensive tactics, de-escalation training, and wellness initiatives.
Identify alternative funding sources for wellness and longevity.
Expand outreach to increase awareness and participation in peer support activities, including the onboarding process for new employees.
Implement the Legacy Pack program.
Establish a family orientation event for new employees.
Initiative B: Grow Our Team
Expand the workforce through Project 300 to meet growing demands.
Enhance recruitment efforts to maintain a highly skilled and talented team.
Generate a comprehensive report to outline staffing needs and objectives.
Secure necessary funding and approval from the City Council to support Project 300.
Undertake recruitment campaign to hire new police officers.
Procurement of associated fleet, equipment, and resources to support Project 300.
Implement targeted recruitment strategies tailored to reach qualified candidates.
Maintain competitive lateral and hiring incentives to attract experienced professionals.
Strengthen Departmental branding by leveraging social media platforms to boost visibility and appeal.
3 years Office of the Chief
2 years Office of the Chief
4 years Office of the Chief
1 year Office of the Chief
Initiative C: Commitment to Innovation
Action
Establish a Technology Advancement Team to drive innovation within the Department.
Migrate the Department to electronic records for improved efficiency and compliance.
Assemble a cross-section of personnel from the Department to contribute diverse insights on technology needs.
Conduct a comprehensive needs assessment to align technological upgrades with Departmental goals.
Develop a phased approach for the integration of artificial intelligence (AI) technology to enhance efficiency and operations.
Conduct a thorough assessment of current record-keeping practices and identify areas for digital migration.
Review and ensure compliance with local, state, and federal regulations regarding electronic records management.
2 years Administrative Services Division Commander
2 years Administrative Services Division Commander
Implement a smart notification system to improve service delivery and responsiveness.
Utilize emerging technology to streamline calls for service, ensuring faster and more accurate responses.
Enhance investigative processes by integrating smart notifications for real-time updates.
Deploy customer service surveys via the notification system to gather feedback and improve community engagement.
2 years Administrative Services Division Commander
Continued growth and implementation of the Real-Time Intelligence Center (RTIC) into the Department’s operation.
Increase the number of cameras across the City and within Department infrastructure.
Establish and strengthen partnerships with private property owners to enhance surveillance coverage.
Identify and secure funding sources.
Utilize emerging technology, including artificial intelligence (AI) software optimize Departmental efficiency.
4 years Investigative Services Division Commander
