Amid backlash, leaders explain what DEI is actually about
REVIEWING YOUR MARKETING PLANS
TAKING CARE OF YOUR HEALTH
MANAGING THE ECONOMIC CLIMATE
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TAKING A STEP BACK TO MOVE FORWARD
Attending several conferences and events has brought to light two crucial topics that every automotive aftermarket business owner should consider: In order to move forward, you need to step back and see the bigger picture.
One of the most impactful messages I encountered was, “Perspective is power.” This was supplemented by the analogy that “you can’t read the label if you’re inside the jar.” This perfectly encapsulates the challenge many shop owners face: Being so entrenched in the day-to-day operations that they lose sight of the bigger picture. The concept of stepping back to gain perspective is not new, but it remains a critical piece of advice that is often overlooked.
When you’re constantly involved in the minutiae of running your shop, it’s easy to miss the broader issues and opportunities for improvement. By taking a step back, you can identify inefficiencies, areas for growth and strategic changes that can propel your business forward. This means regularly setting aside time to evaluate your business from an outsider’s viewpoint, seeking feedback from employees and customers, and being open to change.
One of those changes might be found in artificial intelligence. Seeing a few examples and hearing explanations around how it’s helping, it’s clear this technology can revolutionize the industry.
In fact, it already is. The examples presented were eye-opening, showcasing how AI can handle customer phone calls, such as providing info about shop hours, taking messages outside of business hours and gathering pertinent information for callbacks. These capabilities can significantly enhance customer service and simplify operations.
We’re only scratching the surface of what AI can do for automotive shops. The technology is still in its early stages, but its current capabilities are already impressive. For instance, AI can help manage appointments, send reminders and even help diagnose vehicle issues based on customer descriptions.
This not only saves time but also ensures a more efficient and personalized customer experience. This is not meant to replace humans but supplement their skills or fill gaps as talent issues remain present.
However, it’s important to acknowledge that AI is not without its flaws and is not yet a fully polished product. There is still room for improvement, particularly in making interactions smoother and more intuitive. Despite these challenges, the potential benefits of AI are too significant to ignore. As the technology continues to evolve, it will undoubtedly become an invaluable tool for the automotive aftermarket.
But this type of shop advancement can be missed if owners do not step back to gain a full perspective of their shop, identify areas for improvement, and make strategic decisions that drive growth.
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The automotive aftermarket is at a point where it can make big leaps and transform into creating new experiences and boosting service to customers like they’ve never seen before. Those who embrace the power of perspective and proactively adapt to these changes will not only be well-positioned for success, but will also be the driving force behind the industry’s evolution.
Adam Malik Managing Editor, CARS
We want to hear from you about anything you read in CARS magazine. Send your email to adam@turnkey.media
RISING COSTS PROMPT CANADIANS TO RETHINK VEHICLE OWNERSHIP
When the Ontario government started the Drive Clean program in 1999, they made concessions for maximum cost of repair, actually defeating the entire purpose to get smog producers off the road. I was on the focus group at the time. I said then and say it now: Not everyone can afford an automobile they are costly and require maintenance. Most people don’t even budget for vehicle maintenance.
Bruce Eccles, Eccles Auto Service
THE GAPS IN DASHBOARD WARNING LIGHT KNOWLEDGE
Sadly, no one actually reads the owners manual or makes any effort to familiarize themselves with their vehicle. The trend is to go to social media, ask a question and expect someone else to do the research for them.
Shawn Greenberg, Seamless Auto Care
WHAT CAN INSTANTLY KILL A SHOP’S SALE
You nailed it. I was lucky enough to find a like-minded (familyoriented) buyer, who himself like me is a licensed tech. He blended well into my position. But, yes, he bought a job, not so much a standalone business. Wish I did read your story five years ago. Water under the bridge now.
Alan Gelman, Glennalan Motors
Every time I open up an email or read an article, I am continually reminded how I have failed at this career choice because I refuse to remove myself from the bays. Now I am being told that I will have a hard time finding someone to purchase my business. Do you know how demoralizing it is to constantly have this shoved in my face while I continually prove these critics wrong? No wonder we have a technician shortage issue. Honestly, I am not counting on an investor to relieve me from my burden. I strongly believe I will pass on my business to a hard-working technician who wants to better their lifestyle. I do not believe that Wall Street bankers are flooding into our industry to gobble up shops for investments. So please stop pretending we are something we are not!
Rob Nurse, Bob Nurse Motors
Let’s face it. Most of us in urban/suburban locations will be bought out by land developers, unfortunately. I would estimate 70 per cent of my “competition” (I don’t believe in local competition.
We all got to eat and I want to see everyone succeed as an industry) have disappeared and been turned into condo buildings. I don’t want to see it happen here, but at the end of the day, it's whoever offers the best deal. And developers have the deeper pockets and facilitate the cleanest transfer.
Geoff Walton, Grant Street Garage
WHY YOU SHOULD THOROUGHLY INSPECT VEHICLES
Good, regular customers appreciate our recommendations. They almost seem suspicious when I tell them they only needed an oil change. I use the same line every time – “I’ve never sold anybody something they didn’t need, but I make my living fixing cars, so you better believe I looked.”
Geoff Walton, Grant Street Garage
WHY THIS SHOP OWNER DOESN’T JUST DO AN OIL CHANGE
Instead of turning these people away, it would be a perfect opportunity to sell them on why they should come to us instead. Spend some time with them and educate them on the importance of letting professionals service their vehicle. We have converted quite a few people to get their vehicles serviced at our shop.
Bob Ward, The Auto Guys
SHUTTERING GREEN EV PROGRAM LEAVES SOME SEEING RED
The government had no reason to be giving away tax payer money to people who decided to purchase electric vehicles in the first place. The manufacturers should be the ones offering the rebates. This was only adding to our deficit.
Bob Ward, The Auto Guys
Maybe if the greedy government and manufacturers legislated and built longer lasting, more affordable serviceable vehicles, consumers would be more apt to consume your commodity. But instead your forcing a throwaway product onto intelligent consumers, which the average person does not want. Sorry for your loss, move on to the next idea. We need to transform our economies from a throwaway manufacturing world to a more sustainable servicing world.
Rob Nurse, Bob Nurse Motors
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NEWS
UAP TO ACQUIRE BENSON
UAP INC. HAS announced its proposed acquisition of Benson Group Inc., a regional distributor of automotive and heavy vehicle parts.
Benson, headquartered in Cornwall, Ont., operates 85 locations and employs more than 730 people. UAP said that the deal would strengthen its market position and enhance its service capabilities.
“This proposed acquisition aligns perfectly with UAP’s strategy to strengthen our leadership position in Canada’s automotive parts industry,” UAP president Alain Masse said in a statement.
Benson president Marty Benson said the acquisition will allow both companies to combine their strengths to improve service and product availability.
“Joining forces with UAP presents an exciting opportunity for our team members, customers, stakeholders and key suppliers,” she said. “Together, we will combine our strengths to enhance our service offerings and product availability, reinforcing our long-standing commitment to customer satisfaction.”
The deal is expected to close this May, pending regulatory approvals and customary closing conditions.
SHOPS REPORT STRONG BUSINESS
THE CANADIAN AUTOMOTIVE aftermarket showed resilience in 2024, despite ongoing challenges, according to new survey results.
DesRosiers Automotive Consultants (DAC), in collaboration with the Automotive Aftermarket Retailers of Ontario (AARO), conducted a survey to understand the sector’s performance and expectations for 2025.
Comparing 2024 to 2023, most respondents reported sales growth: 23 per cent saw growth of 1-5 per cent, another 23 per cent noted 6-10 per cent growth, and 15 per cent experienced even higher increases. Compared to pre-pandemic levels, 72 per cent of respondents reported higher sales, with 20 per cent seeing similar performance and only 9 per cent remaining below pre-pandemic levels.
Looking ahead to 2025, 43 per cent of respondents expect sales to increase by 1-5 per cent, 20 per cent anticipate a 6-10 per cent
rise, and 13 per cent foresee even higher growth. Meanwhile, 20 per cent expect no change from 2024, and just 4 per cent predict a decrease in sales.
Tire changes and sales remained the most stable category, with the lowest percentage of respondents indicating either growth or decline. Parts supply issues have slightly improved but remain a concern. For parts from jobbers, 51 per cent of respondents reported supply problems, while 49 per cent noted no issues. For parts from new vehicle dealers, 60 per cent cited concerns, with only 40 per cent reporting no issues.
Rising parts prices were a significant issue in 2024. Only 12 per cent of respondents saw no change in pricing from jobbers, and 14 per cent reported no change from new vehicle dealers. Price increases of 6-10 per cent were the most commonly cited change.
VEHICLE PRICING TRENDING DOWN
THE CANADIAN LIGHT VEHICLE market saw a significant rebound in 2024, with overall sales reaching an estimated 1.86 million units.
While still high, prices for new and used vehicles trended downward over the last year.
AutoTrader reported that January 2025 prices for used vehicles hit $36,899, down 5.7 per cent year-over-year. That’s in comparison to new vehicle prices coming in at $65,317 that month, a drop of 2.9 per cent from the same time last year.
The used vehicle market in 2024 was a rollercoaster, influenced by a mix of factors, according to DesRosiers Automotive Consultants.
“A growing shortage of off-lease vehicles, improved new vehicle availability, declining interest rates and a falling Canadian
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TECHNICAL TIPS FROM INDUSTRY LEADING EXPERTS
dollar were just some of the factors shaping the market in 2024,” said Andrew King, managing partner at DesRosiers. “Overall, however, some balance in pricing is returning as the market stabilizes after a turbulent four years.”
A survey of Used Car Dealers Association members highlighted a stark contrast between independent used vehicle dealers and franchised new vehicle dealers.
Franchised dealers reported an average of 395 units sold, while independents averaged 150 units. Looking ahead to 2025, franchised dealers are optimistic, forecasting sales to rise to 426 units, with independents expecting an increase to 182 units.
Despite easing pressures in pricing and financing, the broader challenges facing the Canadian economy leave some uncertainty, DesRosiers reported.
AIA CANADA NAMES TOP HONOUREES
THE AUTOMOTIVE INDUSTRIES
Association of Canada announced the winners of its three most prestigious awards for 2025. The awards were presented at its national conference in March.
Bob Jaworski, president and CEO of Auto Electric Service Ltd., took home the highest honour bestowed by the national association with the Distinguished Service Award. He first joined Dayco Canada as a territory sales representative before moving to SaskTel as a marketing manager. In 1986, he returned to the aftermarket with Auto Electric Service Ltd. as Regina sales manager, then corporate sales manager and later general manager, overseeing operations.
Kari Hann has been named the Young
Leader of the Year Award winner, presented by the Young Professionals in the Auto Care sector (YPA). The award recognizes exceptional young professionals annually who demonstrate leadership, innovation and dedication to Canada’s auto care industry. Hann has spent more than 16 years in the industry, serving all of that time as a member of the YPA community and is its current chair.
The High Fives for Kids Foundation Distinguished Recognition Award is going to Andy Murphy. This award annually goes to AIA Canada member companies, past members and AIA Canada Divisions that have demonstrated exceptional commitment to improving the quality of life for children and youth in their communities. Murphy has been a respected leader in the Canadian auto care sector for half a century. He has spent 15 years as a dedicated supporter of the AIA High Fives for Kids Foundation, playing a key role in organizing and overseeing golf tournaments, hosting dinners and leading fundraising initiatives.
‘REMARKABLE’ GROWTH IN NEW VEHICLE SALES
WHILE THERE WAS A decline in new vehicle sales in February, the month was viewed positively by industry analysts. However, the March 4 implementation of tariffs on Canada and Mexico by the United States is sending shockwaves.
DesRosiers Automotive Consultants called the tariffs “one of the most senseless acts of self-harm ever undertaken by a U.S. administration,” in its announcement of February’s sales data.
“In the face of an upcoming explosion of auto sector difficulty and pain, last month’s sales numbers seem somewhat inconsequential,” it added.
That said, it called the numbers “remarkable” even though there was an 8.2 per cent drop from the same month in 2024.
“It should be remembered that February 2024 was easily the strongest February of all
time — as finally a plentiful supply of vehicles was available after 30 months of shortages,” said Andrew King, DesRosiers’ managing partner. “As such, the overall February 2025 total is definitely solid.”
That puts the seasonally adjusted annual rate at two million vehicles. However, its analysis wondered if Canada would reach such a high with the current tariff situation.
MORE TECHS RELY ON TECH IN THE BAYS
THE USE OF ADVANCED TECHNOLOGY is becoming essential for the tire and automotive service industry, according to a new survey by Anyline, a provider of AI-powered mobile data capture tools.
The survey highlights technicians’ growing reliance on digital tools, their openness to innovative solutions and the potential of technology to address industry challenges like labour shortages.
The survey found that 70 per cent of automotive service technicians use technology for at least half their daily tasks, with 68 per cent expressing confidence in advanced digital diagnostic tools.
“Our survey confirms a growing enthusiasm among technicians for technology’s role in shaping the future of automotive service,” said Chris Garcia, head of U.S. automotive at Anyline. “Digitized data empower techs to service more vehicles every day, reducing customer wait times and improving the overall service experience.”
The survey also highlighted the looming challenge of labour shortages, with 46 per cent of respondents identifying this as the industry’s biggest hurdle in the next decade. In response, many shops are turning to digital diagnostic platforms to increase efficiency and enable smaller teams to handle more vehicles.
“Shops that deploy digital tire and vehicle inspection platforms are better positioned to recruit and retain highly sought-after technicians,” Garcia said.
FAMILY SHOP
SIL’S SOLD TO MUFFLERMAN
SIL’S COMPLETE AUTO CARE CENTRE has been acquired by The Mufflerman Group.
Located in Oakville, Ontario, Sil’s has been serving the community for almost 50 years, opening its doors in September 1976. It was started by Silvano Sabucco and taken over by his son Carlo Sabucco in 2009.
An announcement by The Mufflerman noted that all employees will remain with the shop and it will operate independently within its network. Sil’s has 8 bays. The deal closed on Feb. 5.
“Carlo and the entire Sil’s team bring unparalleled passion and expertise to the auto repair industry, which has driven their success in the Oakville market for an impressive five decades,” said Costa Haitas, president of The Mufferlman. “Their team is truly outstanding, consistently providing exceptional service to their customers utilizing best-in-class industry tools and technologies. We look forward to adding this location and brand to the Mufflerman family.”
The Mufflerman network includes 28 locations, with 19 of them operating as corporate-owned locations. The network has four different brands: The Mufflerman, EuroMechanic, Fleet Specialties and Sil’s. Another nine franchised locations operate under the Superior Tire & Auto brand.
BUDGETS SQUEEZED BY RISING CAR OWNERSHIP
THE “2025 STATE OF THE AMERICAN DRIVER REPORT,” based on a survey of 1,000 drivers, highlighted how people are reacting to the high costs of car ownership. Drivers are feeling the financial pressure and making adjustments to cope with
elevated ownership costs. A majority of drivers (55 per cent) shopped around for car insurance in the past 12 months, up from 38 per cent a year ago. More than one in five (22 per cent) switched insurers to find lower rates, while 27 per cent chose higher deductibles and 26 per cent reduced their coverage.
The cost of car insurance has forced people to cut spending in other areas, including family vacations (32 per cent), clothing (30 per cent), and groceries (26 per cent). Nearly half of high-income earners (49 per cent) shopped around for better deals, and 53 per cent settled for less coverage than they thought they might need.
Car repair and maintenance bills generate more distrust, confusion and frustration than any other type of bill. Threefourths of drivers (76 per cent) believe they have been overcharged for repairs or maintenance work.
For those planning to buy or lease a car in 2025, more than one in five (22 per cent) said they would now consider a lightly used car instead of a new one due to higher prices. Insurance rates are a significant factor, with 71 per cent considering the cost of car insurance when choosing a vehicle. This includes 85 per cent of Gen Z and 75 per cent of Gen X.
MORE AFTERMARKET CUSTOMERS PREFER ‘BUYING DOWN’
AS ECONOMIC CHALLENGES persist, consumers are increasingly opting for cheaper alternatives in the automotive aftermarket, a trend known as “buying down.”
Nathan Shipley, executive director and industry analyst with Circana’s automotive aftermarket practice, highlighted this shift during his presentation “Aftermarket Outlook 2025” at AAPEX last fall.
Shipley explained that while some consumers are researching places for lower prices, this doesn’t always lead to changing suppliers. Instead, there is significant channel shifting and a reduction in the number of products purchased.
“We’re seeing maintenance deferral, especially among lowerincome households,” Shipley noted. “Oil changes, AC system recharges, wiper blades, and tires are among the items consumers are delaying.”
ANY AND EVERY PART, THAT’S NAPA KNOW-HOW.
By The Numbers
Stats that put the North American automotive aftermarket into perspective
29% 29%
While the 59% of drivers admitted to never ignoring a dashboard warning light, nearly three in 10 have, while 12% are unsure if they’ve done so.
67% 67%
Checking battery health is the top maintenance procedure drivers are unaware of. Second was checking tire tread depth (37 per cent)
Uswitch
22:03
With a 50-second increase in travel time per 10 km in 2024 compared to 2023, Vancouver has the worst traffic congestion in Canada, 69th in the world.
40%
Most of Gen Z’s first exposure to classic cars came from attending car shows highlighting the importance of these events to grow a new generation of collectors.
New vehicle prices dropped 2.9% yearover-year in January 2025. Used vehicles also saw prices drop, down 5.7% to $36,899. High vehicle prices remain a key factor for 84% of buyers. AutoTrader
70% 70%
36%
Canadian Millennials who “feel helpless bringing their vehicle in for maintenance and repair” while 57% said that they are very or somewhat knowledgeable.
AIA Canada
20%
Lease penetration rates in Canada fell from 35 per cent pre-pandemic, causing a significant supply shortage of younger off-lease vehicles today.
DesRosiers Automotive Consultants
Ford Pro mobile service vehicles grew significantly year over year and now one-in-10 Ford Pro repair orders now completed by a mobile service vehicle. Ford
Hagerty
Diono
TomTom
A special section dedicated to showcasing automotive trade schools
CLASS ACT
CARS will regularly feature automotive schools across Canada. In this issue, we learn more about University of the Fraser Valley If you’d like your school featured, reach out to adam@turnkey.media.
Name of school:
City:
Head of program:
University of the Fraser Valley Chilliwack, B.C.
Chris Monkman, director – school of trades
Tell us about your school. What do you offer? How many students do you have?
The University of the Fraser Valley (UFV) offers Automotive Service Technician programs, providing both foundation and apprenticeship training. We equip students with hands-on experience using industry-standard tools and technology. Each year, we train approximately 50 students in our automotive programs, preparing them for successful careers in the trade.
What unique experiences are available to students?
Students gain real-world experience through practical training in our fully equipped automotive shop, working on live customer vehicles. We also partner with industry leaders, providing opportunities for work placements, manufacturer-specific training, and access to the latest diagnostic tools and technology.
How are you preparing today’s students to be tomorrow’s automotive service professionals?
Our program emphasizes hands-on learning, critical thinking, and the use of modern automotive technology. We integrate current industry standards, emerging vehicle technologies, and problemsolving skills to ensure our graduates are ready to enter the workforce with confidence.
Why is this an exciting time to be a student in an automotive trade school?
The automotive industry is rapidly evolving with advancements in EV, hybrid technology, and computer diagnostics. This creates exciting opportunities for skilled technicians who want to work with cutting-edge technology and be part of the future of transportation.
ON THE ROAD
Tirecraft 2025 Annual Conference
February 25-26, 2025
Blue Mountain, Ontario
From figuring out customer profiles to marketing techniques to AI, all that and more were shared at Tirecraft’s Annual Conference. With about 100 shops from across Ontario represented at the conference, the days were filled with knowledge sharing, such as ways shops are finding success, where they see challenges and more. It all wrapped up with a trade show for attendees to tour vendor booths.
See the event reel on Instagram
TAKING CARE OF THE ACHES AND PAINS
By Greg Aguilera
Running a garage and working in one is no easy task. It’s physically demanding, mentally exhausting and often leaves little time for personal well-being. Long hours and heavy lifting take a toll on the body.
Many shop owners push themselves to their physical limit, believing that hard work and dedication are the keys to success. However, the real key is taking care of yourself
Holistic health — caring for the body, mind and spirit — is crucial for shop owners. Without good health, productivity drops, decision-making suffers and business performance declines.
Here’s why prioritizing your well-being is essential for running a successful business.
Your body is your greatest tool
Unlike employees who are able to clock in and out, shop owners often work long hours, handling everything from car repairs to customer service. Poor posture, heavy lifting and constant strain on the body can lead to chronic pain, back issues or serious injuries.
Taking care of your body through proper nutrition, exercise and movement is not optional — it’s a necessity. Simple habits like staying hydrated, eating balanced meals and taking short, regular breaks reduce fatigue and improve stamina.
Consider adding mobility exercises or yoga to keep your muscles and joints healthy, ensuring you can work pain-free for years. Plus, its fun.
Mental clarity improves business decisions
A ship owner’s day is filled with problem-solving, managing
FAILING
employees, handling customers and making financial decisions. Stress and burnout can cloud judgment, leading to costly mistakes. Practices like mindfulness, meditation or breathing exercises help improve focus and mental clarity. Prioritizing sleep is also essential in improving reaction time and cognitive function. By taking time to rest and reset, you’ll be in a better position to handle the daily demands of running a business.
Stress management prevents burnout
Many owners I speak to feel the pressure of keeping their business afloat, meeting customer expectations and dealing with unexpected problems that come up. Over time, this stress can lead to burnout, anxiety and even physical health problems like high blood pressure.
Incorporating some stress-relief techniques into your daily routine is essential. Regular exercise, time spent in nature or engaging in hobbies outside of work help maintain balance. Additionally, learning to delegate tasks and setting boundaries with work hours can prevent exhaustion. A well-rested and relaxed leader is far more effective than one constantly running on empty.
Your energy impacts your team and customers
As a shop owner, your energy sets the tone for your business. Employees look to you for leadership, and customers respond to your attitude. If you’re constantly drained or irritable, it affects team morale and customer satisfaction.
Prioritizing holistic health ensures that you show up as your best self — energized, focused and positive. When you take care of yourself, you naturally create a better work environment, leading to
higher employee retention and customer loyalty.
Prevention is better (and cheaper) than cure
An ounce of prevention is worth a pound of cure. Ignoring health issues today can lead to costly medical bills and extended downtime in the future. A simple back strain can escalate into a severe injury, forcing you to take time off work. Poor nutrition and lack of exercise can lead to chronic conditions like diabetes or heart disease.
A proactive approach to health — regular check-ups, a balanced diet, and daily movement — prevents long-term issues. Just as regular car maintenance keeps vehicles running smoothly, consistent self-care keeps you performing at your best.
Running a garage successfully starts with taking care of yourself first. By focusing on holistic health — nourishing your body, managing stress, and maintaining mental clarity — you create a sustainable business and a healthier life.
Prioritizing well-being isn’t selfish; it’s the smartest investment you can make for both your business and your future.
If you think that taking care of yourself is too expensive, try the cost of not doing that. Before you fix another car, take a moment to check in with yourself. Your health is the foundation upon which your business thrives.
Greg Aguilera is a director of IAC Canada, an organization dedicated to the management development of repair shops in Canada. He can be reached at greg@ intautoconsulting.com.
DEI IN THE AFTERMARKET
Navigating change amid backlash
// By Derek Clouthier
With the U.S. federal government taking a 180-degree turn on diversity, equity and inclusion (DEI), several companies have been trying to determine the right way forward, including those in the automotive industry.
“We’ve ended the tyranny of so-called diversity, equity and inclusion policies all across the entire federal government and, indeed, the private sector and our military,” said U.S. President Donald Trump during his address to Congress on March 4. “We believe that whether you are a doctor, an accountant, a lawyer or an air traffic controller, you should be hired and promoted based on skill and competence, not race or gender.”
Tammy Tecklenburg is the founder of dott., which helps organizations build resilient, high-performing teams through trust, engagement and a shared sense of purpose.
Believing that diversity of thought ultimately leads to success, Tecklenburg said thriving companies understand that DEI is about more than simply diverse representation; it’s about creating sustainable, inclusive cultures that embrace different perspectives, drive innovation and optimize
business performance and profitability.
“Successful companies are embedding DEI into their business strategies, while others still view it as an HR-driven initiative rather than a critical business lever for success,” Tecklenburg said. “Companies that approach DEI systemically — integrating it into talent strategies, customer engagement, new product development, etc. — are seeing greater outcomes.”
In 2023, dott., in partnership with MESH, released a study called Driving Inclusion that measured DEI “maturity levels” across the top 100 companies in the automotive aftermarket sector.
“Our findings across every channel — retailers, WDs, repair shops, manufacturing, etc. — showed that while most companies were working on something they characterized as ‘DEI,’ they were in the early stages of building a foundation for lasting change,” Tecklenburg said.
The study revealed a common challenge for companies is a lack of clear metrics to measure the impact of culture on their business, something Tecklenburg said dott. offers a solution for through its
partnership with MESH.
Women in Auto Care, a community of the Auto Care Association, is also working to advance DEI in the aftermarket.
Founded long before DEI became a focus, Women in Auto Care is designed to engage, educate and empower women and their allies in the automotive industry.
“Empowering women is at our core, as we were founded by a small but mighty group when women were an even smaller percentage of this incredible industry,” said Missy Stephens, community engagement manager for Women in Auto Care. “We will continue to focus on our mission, as it is vital for our minority group within the automotive aftermarket to find a home where we can spark change.”
In its effort to provide women with better opportunities in the industry, Women in Auto Care has awarded more than $2 million in scholarships to females pursuing automotive careers.
The organization has, however, adapted how it communicates as a result of changes in the perception of DEI.
“We’ve improved how we discuss events, like our conference, to ensure we are communicating to automotive aftermarket professionals that we are focused on education,” Stephens said. “All of our conference content has been, and will continue to be, designed to provide professional and personal development for each attendee.”
And the focus for Women in Auto Care is not solely on DEI. As Stephens explained, emerging technologies such as artificial intelligence and electric vehicles, as well as consumer trends and tariffs, are all critical topics in the automotive sector.
“By ensuring we are communicating that our community is a place designed to educate, we are able to navigate around much of the DEI perceptions nationwide,” she said.
As women remain a minority in the automotive aftermarket industry, particularly among technicians, Stephens urged companies to focus on topics that may include diversity and inclusion without losing sight of their purpose.
“Regardless of what we call these efforts, for most companies, they existed well before DEI and, therefore, can and should remain far beyond the DEI acronym’s lifespan,” she said.
For Stephanie Cooney-Mann, general sales manager at UAP, DEI is important on a personal level for several reasons.
“I think it is critical for an organization to be representative of our society and to foster an environment where everyone feels safe to work, regardless of how they identify themselves,” Cooney-Mann said. “I know that for me personally, I want to work and be part of an organization where I can see myself grow and see others like me doing the same.”
In an effort to promote its DEI initiative, UAP, which owns the NAPA brand in Canada, has taken several steps to support women and other
cultures within its organization. From starting a women’s business resource group to share experiences to its mentorship program and DEI teams, UAP focuses on inclusion at all levels.
For Cooney-Mann, these efforts are essential for any business to find success.
“I think the cost of not investing in DEI is detrimental to an organization,” she said. “We are at an important point in history where all people want to feel connected, be part of something bigger and know that they belong. They want to know people like them, whether it is gender, age, race or any other difference.”
Another company that is a champion in the DEI sphere is The Parts Authority.
“They are a role model company that is committed from the top down to creating a healthy, inclusive culture where all people can contribute and thrive. They provide optional learning platforms and opportunities that elevate all,” Tecklenburg said. “I’m personally so proud to see how far they have come.”
The Parts Authority CEO Randy Buller, who is now company chairman, was the recipient of dott.’s first aftermarketALLY professional recognition last May. The company also received Women in Auto Care’s Ally of the Year award at AAPEX this past November. Jillian Weishaar, manager of education and diversity and inclusion for The Parts Authority, also took home a pair of awards at AAPEX: Women in Auto Care’s Woman of Excellence and an Auto Care Association Education Award.
“What I found most inspiring was that she was nominated by every person on the leadership team,” Tecklenburg said of Weishaar. “A great example of a united front in their people-first culture.”
I know that for me personally, I want to work and be part of an organization where I can see myself grow and see others like me doing the same.
In an effort to bring more along on its journey, dott. launched the aftermarketALLY campaign in May 2024, which Tecklenburg said is a solution that diffused even the most anti-DEI leaders into embracing the movement.
The program includes a survey to see what kind of ally you are or are not, weekly educational posts highlighting examples of what that looks like and recognition of everyday heroes.
“This campaign has received a lot of positive feedback, and it is creating a ripple by showing what this work looks like when done right,” said Tecklenburg, adding that there have been seven senior leaders so far recognized as role models in inclusion leadership.
For companies looking to ensure DEI remains a priority in this current climate, Tecklenburg said it’s important to understand what DEI is and what it is not.
“Revisit your company’s initiatives,” she said. “History shows us that diversity pledges, unconscious bias training, lunch and learns, calendar/heritage events, mentor programs and employee resource groups don’t drive lasting change, yet companies continue to invest a lot of time and talent in these initiatives. These initiatives are not solving systemic issues of inequality, discrimination, safety, pay, promotion and representation.”
Tecklenburg recommended companies tie DEI to a top-down business strategy and move beyond demographic data to measure what really matters.
“Companies that ignore DEI risk losing top talent to more inclusive industries,” she said.
Cooney-Mann agreed, adding that UAP is dedicated to fostering inclusive teams and leadership.
“This is a challenge to all of us,” Tecklenburg said. “In this time of backlash, we must do the right thing for the future of our industry and the amazing people who make it such a special place to work.”
KEY FINDINGS FROM THE ‘DRIVING INCLUSION 2023’ DEI REPORT
Sector-specific insights Key recommendations for advancing DEI
o Retailers have the highest sustainability score (60%), but still require a more structured DEI strategy.
o Warehouse distributors scored the lowest in systemization (33%, Uninitiated Stage), meaning DEI is not yet embedded in their culture.
o Suppliers and independent repair garages need to focus on scalability (improving DEI training, leadership involvement and accountability).
Key DEI challenges identified
1. Data measurement:
o Many companies lack a baseline measurement for tracking DEI progress.
o Without clear metrics, it is difficult to measure success or identify areas for improvement.
2. Leadership buy-in:
o DEI change is often driven by one or two individuals rather than being embedded in senior leadership strategy.
o Lack of executive support hinders long-term success.
3. Learning and development issues:
o DEI training is often one-off (e.g., unconscious bias workshops) rather than continuous learning.
o Many programs lack DEI expertise and a structured learning strategy.
4. DEI strategy gaps:
o Companies often lack a clear connection between DEI efforts and their organizational values and vision.
o DEI goals are often reactive rather than proactive, leading to inconsistent efforts.
1. Leadership commitment:
o DEI must be integrated into senior leadership priorities to drive meaningful change.
o Leaders must be trained in inclusive leadership skills.
2. Strategic roadmap and metrics:
o Companies should create a clear DEI roadmap with goals, timelines and accountability measures.
o Metrics should focus on leading indicators (safety, inclusion, belonging) rather than just hiring numbers.
3. Move beyond one-off trainings:
o Shift from "tick-box" training programs to ongoing structured DEI learning.
o Avoid one-off initiatives like unconscious bias training— instead, embed DEI into everyday operations.
4. Systemic change and sustainability:
o DEI efforts need long-term integration into company policies and decision-making processes.
o Ensure adequate resourcing (budget, personnel) to sustain DEI progress.
ON THE ROAD
Canadian International AutoShow
February 14-23, 2025
Toronto, Ontario
After 10 days with 43 brands and more than 100 exhibitors at the Canadian International AutoShow, 323,521 consumers visited the Metro Toronto Convention Centre to take in the biggest automotive experience in Canada. With 50 vehicles representing 24 different brands, more than 15,000 test drives of electric vehicles were performed between the inside and outside tracks. Attendees were able to take in the latest offerings from automakers including a greater display of plug-in hybrid electric vehicles.
THE ‘HORROR STORY’ FACING THE USED CAR MARKET
From high prices to low supply, issues plaguing the used vehicle market are not expected to let up any time soon
// By Adam Malik
The used vehicle market is facing significant supply challenges — and a course correction isn’t expected for many years to come.
Daniel Ross, senior manager of industry insights and residual value strategy at Canadian Black Book described the current state of the used vehicle market as a “horror story.” He highlighted that the market has been struggling with poor sales over the last four years.
“We’re looking at poor used supply the next four years,” he warned at the Talk Auto event in Vaughan, Ontario, in the fall.
He noted that his group looks at the market on a 48-month level. So when examining whether or not manufacturers will start to bring those vehicles into showrooms as used cars, it’s not a bright picture.
“We’re finding those vehicles that are going to be coming back to the marketplace, we’re down 1.2 million vehicles,” Ross observed.
Adding to the problem, Ross noted that lease penetration during COVID-19 dropped to less than 20 per cent, compared to the usual average of 35 per cent.
“So with that top of mind as well, we’re seeing those numbers decline up to 2027; 2028 we see it pick up,” he said. “We’re hoping that it continues on that trajectory, dependent on affordability of new cars.”
Ross emphasized that while the current trend might be good for retained and residual
It’s probably good for residual value down the road if that’s the trend that we are seeing going forward — that might not be the best health for our overall market network.
values, it is not necessarily healthy for the overall market.
“It’s probably good for residual value down the road if that’s the trend that we are seeing going forward — that might not be the best health for our overall market network,” he said.
Ross stressed the importance of understanding the forecasted mix of used vehicles, particularly as the market shifts towards higher ratios of electrified units than before.
“And we need to mitigate them on the back end for the used supply so we can sell that used vehicle, retain higher value, and get that consumer to adopt a used vehicle, EV or otherwise, as an option for them, rather than stepping away and being a little scared of one,” he said.
By 2030, the ratio of used electric vehicles (EVs) is expected to reach 19 per cent, up from 2 per cent currently. This translates to an increase from 15,000 battery electric vehicles (BEVs) in 2024 to 336,000 BEVs in 2030.
These vehicles need to be managed effectively as they return to the market,
“We got to really fine-tune our tools in the next couple of years to manage these vehicles as they come back: Make them attractive, measure the battery health on them, understand the market holistically — what it does in an ecosystem of lower cost of ownership — and instruct and educate that consumer to move the bar forward and help us move these vehicles into the hands of consumers,” Ross suggested.
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CLIMBING MT. AFTERMARKET EVEREST, WITH PACER DYNAMICS
INDUSTRY INNOVATION AND EXPANDING RELATIONSHIPS, WITH JOHANNA SMITH
NAVIGATING THE CANADIAN AUTO LANDSCAPE, WITH TODD CAMPAU
PRICING AMID TARIFFS, WITH KUMAR SAHA
NAVIGATING MARKET SHIFTS
Delphi aftermarket steering and suspension parts undergo rigorous dimension, material, durability and performance tests.
Our engineers are driven to ensure that our parts meet OE form, fit and function specifications so you can install them with confidence.
Contact your Delphi Rep to learn more.
The economic climate is having an impact on how Canadians spend money. Here’s how shops can manage the challenges
// By Zakari Krieger
The mechanical automotive service market in Canada faced significant challenges in 2024 and appears poised for continued turbulence as we head into 2025.
As geopolitical, environmental and economic uncertainties continue to unfold, consumer sentiment and purchasing behaviours have become increasingly difficult to predict.
The mechanical aftermarket service sector is feeling the impact as the broader economic climate influences consumer spending habits. Over the past few quarters, a noticeable slowdown has taken hold.
Many consumers are tightening their discretionary spending due to the effects of higher interest rates, recent mortgage renewals and the lingering impact of COVID-driven inflation. From rising grocery prices to the increased cost of consumer goods, household budgets have become strained, directly affecting the demand for vehicle maintenance and repairs.
The evolution of industry challenges
Before this recent downturn, the industry was already grappling with inflationary cost pressures, labour shortages and shrinking profitability.
Rising input costs made it increasingly difficult for shops to pass on expenses to consumers, as pricing elasticity became more constrained. While economic activity was robust and car counts remained high, shop owners struggled with staffing shortages and fierce competition for skilled talent.
Now, as the post-COVID economic landscape shifts once again, a new set of challenges is emerging.
The impacts of disinflation and slowing demand
With the economy entering a period of disinflation and slowing consumer demand, the aftermarket service sector must prepare for a reduction in kilometres driven, lower car counts and, ultimately, declining revenue streams. As vehicle owners become more cautious with their spending, repair and maintenance services may no longer be a priority, forcing independent shops to rethink their approach.
A common concern among shop owners experiencing slowdowns is the perceived inability to invest in marketing and digital strategies. However, when service bays are not at full capacity, market share acquisition becomes essential. Now more than ever, investing in brand recognition and customer retention strategies is crucial for long-term sustainability.
Digital marketing, customer engagement programs, and targeted advertising can help shops capture new business and maintain visibility in a competitive landscape.
Competing against dealerships
As interest rates begin to fall, dealerships are regaining their ability to offer attractive leasing and financing options.
Inventory levels are rebounding and dealer incentives, such as discounts and financing promotions, are returning. This shift directly challenges the mechanical aftermarket, as new vehicle sales gain momentum and potentially slow the increasing average age of vehicles in service.
Over the past few years, supply chain disruptions and affordability concerns kept many consumers in older vehicles, benefiting independent service providers. However, as dealerships fight to reclaim lost ground, aftermarket businesses must reinforce their value proposition.
Enhancing digital strategies and customer retention
To combat these market pressures, aftermarket automotive service providers must prioritize digital strategies, customer engagement and value-driven service offerings. Extending vehicle
lifespans through preventive maintenance programs, educating consumers on cost-effective repair options and enhancing digital outreach can help retain customers who may be swayed by dealer promotions.
One looming concern is the potential tightening of credit conditions, which could lead to a more significant economic downturn. In such a scenario, consumers may delay both new car purchases and non-essential vehicle maintenance, further straining aftermarket businesses. This makes it even more critical for shops to proactively secure customer loyalty and ensure that their service offerings remain indispensable.
The road ahead
The mechanical aftermarket service sector must adapt to shifting economic conditions with resilience and strategic planning. By embracing digital innovation, strengthening customer relationships and positioning themselves as trusted partners in vehicle maintenance, independent shops can navigate this evolving landscape and emerge stronger despite industry headwinds.
The key to long-term success lies in agility, forward-thinking investments and a commitment to delivering value in an increasingly competitive marketplace.
IRONING OUT YOUR MARKETING STRATEGY
// By Erin Vaughan
What an interesting time we’ve been living in these past five years. It seems that as soon as we get comfortable with the “new normal”, something happens that changes the way we need to do business.
I know we’re all sick of hearing about how we need to pivot, but isn’t that what’s required to run a long term, successful business in the automotive industry? Not only do we need to adapt to the changes in vehicle technology on a yearly basis, we also need to change the way we attract new clients and retain current clients.
If your business is struggling to increase revenue in this unpredictable economy, it’s time to take a look at how you attract new clients.
First, you need to know who your ideal client is. Our ideal client is happy to pay us to maintain and repair their vehicle to the best of our ability. This client understands that quality work costs more, which means that they are willing to pay for diagnostic charges. They expect us to install quality parts.
During these financially challenging times, we have found that there are fewer ideal clients out there. This means we need to increase our advertising efforts to reach more of these people.
Once you have an idea of who your ideal client is, you need to decide what advertising channels you will use to get your message to them. The first investment we made when we opened in 2011 was on a website, as it tells potential clients who we are and what we offer. The majority of people hop online to find, research and choose who to do business with; if we’re not there,
Now, for those who say they can’t afford to advertise because their sales are down, my response to that is you really can’t afford not to advertise.
they can’t choose us.
For paid advertising, we run local TV commercials, targeted digital commercials and Google Ads. The rule of thumb for a business’ advertising budget is three to five per cent of the revenue you want. For example, if you want your yearly revenue to be $1 million, you need to spend between $30,000-$50,000 on advertising.
Next, consider what your messaging will be. With all the uncertainty regarding vehicle manufacturing and the increased cost of a new vehicle, we are in a position to help people save tons of money by maintaining the vehicles they already own — this is our message.
When your advertising works and brings in a bunch of great clients, your mission is to keep them. Other than performing quality service (which is a basic expectation), this can be achieved
by using software to communicate in a few ways: Texts thanking them for their business, automated emails reminding them about deferred work and regular emails providing them with vehicle maintenance tips.
If you’re thinking, “I don’t want to harass people,” I get it. I used to think the same way. But like Dr. Seuss said, “Those who mind don’t matter, and those who matter don’t mind.” Our clients rely on us to keep their vehicles safe and reliable, so we ensure we are communicating with them about what their vehicles need, why it’s important to maintain them and when they’re due for service.
Now, for those who say they can’t afford to advertise because their sales are down, my response to that is you really can’t afford not to advertise. If your ideal client doesn’t know you exist, you need to find them and explain how you can help them.
To keep costs down, look into opportunities to advertise your business without spending much money: Partner with another local business to promote each other on social media, donate gift certificates to be auctioned off at community events, or sponsor a kid’s sports team.
As long as you’re reaching new clients and taking great care of the current ones, your revenue will increase and you will be back to hitting your 2025 goals.
Erin Vaughan is the owner of Kinetic Auto Service in Regina.
BAYWATCH
ROLLER LIFTER/GUIDE ASSEMBLIES
TAKE A LOOK AT THE NEWEST PRODUCTS
Elgin Industries’ popular Elgin Pro-Stock range of performance parts now includes original equipmentquality hydraulic roller lifter/ guide assemblies for 2004 and newer Chrysler Hemi engines without multiple displacement system (MDS) cylinder deactivation.
The new assemblies are available for non-MDS 5.7L, 6.1L and 6.4L engines, model years 2004 and newer, and replace OE #5038787AD (lifter) and #53021721AA (guide). Each is pre-assembled for fast, accurate drop-in installation. www.elginind.com
CAMSHAFT, CRANKSHAFT SENSORS
Standard Motor Products has expanded its camshaft and crankshaft position sensor program to cover late-model import and domestic vehicles. Standard Sensors feature advanced circuitry, highstrength neodymium magnets, and integrated analog-to-digital converters for accuracy and durability. Watertight connectors and sealed metal cases prevent moisture and oil intrusion. The program includes nearly 1,000 SKUs, covering over 250 million vehicles. Blue Streak Cam and Crank Sensor Kits, with high-temp connectors, are also available for comprehensive maintenance solutions. www.standardbrand.com
CONTROLLER ARMS AND MORE
Mevotech has added 188 new part numbers, including 38 aftermarket firsts. The new part numbers include first-tomarket components, such as control arms for newer 2021-2023 Ford F-150 and F-150 Lightning models from the TTX and Supreme lines. Additionally, Mevotech announced the introduction of TTX steering idler and pitman arms, featuring three new part numbers applicable to a wide range of popular 1999-2023 GM light and medium duty pickup trucks, vans and SUVs. www.mevotech.com
PRODUCT LINE ADDITIONS
ZF Aftermarket introduced 36 new part numbers for various braking, suspension, and transmission components for passenger cars in the U.S. and Canada aftermarket. This launch includes 10 new part numbers for SACHS Continuous Damping Control (CDC) shock absorbers. The latest additions include 12 new part numbers for TRW brake boosters and master cylinders, expanding the availability of these components. The newly launched parts span across several ZF brands, including Lemförder, Sachs, TRW, and Wabco. www.zf.com
AIR HAMMER/ PULLER
Milton Industries Specialty Tool Group released a new 3,000 blows-per-minute BiDirectional Air Hammer/Air Puller Tool. The new AirStrike comes equipped with a piston air lock plug. When inserted into the front of the air hammer, it moves the energy from the front (punch) to the rear (pull), converting the tool to pneumatic puller. Plus, a vibration dampener reduces user discomfort and fatigue. The tool’s onehanded operation lets techs hold parts with their free hand, allowing for controlled component removal without parts and fluids falling to the floor. www.promaxxtool.com
BOOM LIGHT
Milwaukee Tool has introduced the M18 Magnetic Extendable Boom Light. It provides 2,500 Lumens and features three modes to manage output and run-time, depending on the needs of the job. When paired with an M18 XC5.0 Battery, the light provides day-long runtime with up to 12 hours of run-time on low. The light comes with a Protective Storage Boot, providing surface shielding when storing the light on toolboxes or sensitive surfaces. The protective storage boot has 2mm thick, tear-resistant and chemical-resistant rubber. www.milwaukeetool.ca
WORK LIGHT
The Xperion 3000 Under Bonnet LED features a selectable light output of 1,200, 600, or 300 lumens. It can be mounted to any location under the vehicle hood, utilizing either the integrated magnet in the base of the light or one of two fold-out hooks. The light features two adjustable LED lightbars that pivot and tilt, to direct the light exactly where it is required. It’s rated IP54/IK07 for resistance to impact, water and dust. At 1,200 lumens, the light has a three-hour run time; at 300 lumens, it has a run time of 12 hours. The light charges fully in under four hours using the supplied USB-C cable. www.lumileds.com
BOLT SOCKET BIT SET
Dana Incorporated has introduced a new Victor Reinz head bolt socket bit set (#1638847-01) that covers common European head bolt types, including female splined (Ribe-CV), female torx, and female star in varying sizes of M10, M12, M13, M14, T55, and T70.
Manufactured from high-strength steel and featuring a ½-inch square drive, the set is designed for use on popular European nameplates, such as BMW and Mercedes-Benz, as well as world engines like a 1.6L Ford engine. www.DanaAftermarket.com
FLIP SOCKET SET
LTI Tools introduced the new SevenPiece Half-Inch Drive Flip Socket Set (LT1237) to remove standard or damaged capped/clad lug nuts. Each six-point flip socket features dual hex sizes, covering 12 of the most common lug nut sizes.
The professional-grade Flip Socket Set is ideal for removing wheels on cars and trucks with standard or damaged lug nuts. This set is also perfect for emergency roadside assistance providers and any driver that may need to remove stubborn lug nuts. www.ltitools.com
STEERING, SUSPENSION ADDITIONS
Mevotech announced 158 new part numbers. A key spotlight is the TTX front lower control arms for the 2023-2021 Ford F-150 pick-up truck. This release introduces TTX inner tie rod ends and additional TTX idler and pitman arm part numbers for popular fleet vehicles. The TTX, Supreme and Original Grade line additions cover vehicles up to model year 2024, providing more repair options for domestic and import passenger vehicles, pick-up trucks, vans, working vehicles, SUVs, CUVs and EVs. www.mevotech.com
MOTOR OIL
Amsoil has introduced a new line of Synthetic-Blend Motor Oils tailored for lubricant installers and their customers. This latest offering includes three viscosities — 0W-20, 5W-20, and 5W-30 — each with more than 50 per cent synthetic content for enhanced engine protection compared to conventional oils. The oil options provide alltemperature protection, managing heat to prevent deposits, oil thickening and excessive consumption. Its detergent and dispersant additives work to maintain engine cleanliness and efficiency.
www.amsoil.com
ADVERTISER INDEX
CAR-TOONS
BAYWATCH
ACID NEUTRALIZER
Chemsorb Acid Neutralizer from Denois-US is a lightweight silica-free product to absorb and neutralize acid spills up to three times faster. This loose absorbent includes color change technology, which indicates when neutralization has occurred. It works for various acids like battery, muriatic, hydrochloric, sulfuric, phosphoric acids (except hydrofluoric), etching solutions, plating solutions and more. Each 10-pound bag can neutralize and absorb up to 2.5 gallons of fluid. www.denios-us.com
POWER STEERING HOSES
Plews & Edelmann added 42 power steering hoses with coverage for over 16 million registered vehicles with applications from GM, Ford, Acura, and Toyota, including GM crossovers and fleet-oriented Ford Super Duty applications. It also announced six power steering hard parts have been added to the Edelmann Elite line of new racks, pumps, and gears. The newly introduced SKUs include 5 pumps, and 1 rack exclusive to Plews & Edelmann. A new fully synthetic Honda/Acura power steering fluid that provides coverage to over 13 million vehicles in operation. www.plews-edelmann.com
A CUSTOMER’S JOURNEY: TRUE AUTO CARE ELEVATES WITH NOVUS GLASS
IN THE PICTURESQUE TOWN of Fergus, Ontario, community members have come to know a trusted local hub of automotive care, where they are not only able to address their vehicle’s mechanical repair needs, but can now rely on the same capable team to take care of their windshield repair or replacement, as well as expert and efficient in-house recalibrations for Advanced Driver Assistant Systems (ADAS). Their journey begins with the ease of dropping off their keys at the one-stop shop where True Auto Care and NOVUS Glass Fergus unite to meet all automotive needs.
At this impressive service hub, customers are welcomed by a warm, experienced team known for its dedication to vehicle care and exceptional customer service. Led by Ron and Caroline Brouwer, along with their daughter Jenna Smith, they boast two decades of expertise in a wide range of car maintenance services, all complemented by exceptional communication. Their holistic approach ensures each interaction is both professional and memorable. Customers leave reassured knowing they'll be cared for by a team committed to continuous training in the latest vehicle technologies, such as EV repair. With the recent addition of NOVUS Glass, the repair centre also offers essential calibration services. This is increasingly important as over 90% of new vehicles on the market feature ADAS, which require recalibration after any related repairs.
Soon after dropping off their vehicle at True Auto Care/NOVUS Glass Fergus, customers can expect to receive a text message with a full vehicle inspection report. This transparent communication not only details the glass repair but also highlights any other reliability, safety, and maintenance items requiring attention. It's a reminder of the comprehensive care available, showcasing True Auto Care as a true one-stop shop.
With full-time jobs and busy extracurricular commitments, convenience is key. If a client can't pick up their car during business hours, key pickup boxes offer easy access. Additionally, settling the bill online ensures a hassle-free experience.
The Brouwer family's commitment to The Golden Rule, "treat others as you would like to be treated," shines through in every interaction, underscoring the respect and transparency
central to their business. Jenna captures the spirit of NOVUS Glass Fergus, stating, “We’re excited to continue the legacy of providing innovative and quality services to the township of Centre Wellington, backed by NOVUS Glass. Our goal is to keep seeing familiar faces and welcome new ones into our community.”
With the addition of NOVUS Glass, a banner within Fix Network’s premium automotive repair brands, the family’s business perfectly embodies the network's "Shop of the Future" concept—a model focused on a comprehensive, one-stop shop experience, integrating advanced EV repair capabilities and a full suite of services, including glass repair and calibration. The evolution of True Auto Care addresses the increasing demand for holistic automotive solutions, ensuring every service is delivered with a personal touch and clients drive away with more than just a repaired vehicle. With a blend of passion, innovation, and community spirit, the team at True Auto Care and NOVUS Glass Fergus is a shining example of the future of automotive care.
Key Pickup Boxes: Convenient key pickup boxes allow customers to collect their vehicles after hours, enhancing flexibility and service.
ADAS Calibration Equipment: With the addition of NOVUS Glass Fergus, True Auto Care now boasts the capability to perform precise ADAS calibrations, ensuring these systems are fully operational and safe after each repair.
