www.roundtownnews.com
10 - 16 august 2012
21
Positive collaboration between associations by Louise Clarke TWO OF the biggest associations in the province have signed an agreement this week which will prove to be a positive collaboration for all involved. Representatives of APYMECO, the Small and Medium Business Association of Torrevieja and ALCSUR, the Association of Hotels and Tourist Accommodation, met at Torrevieja Town Hall this week to sign the agreement. Witnessed by the Torrevieja Councillor for Hospitality and Trade, Agustina Esteve and the Councillor for Tourism and Culture, Luis Maria Pizana, the President of APYMECO, Antonio Serna and the President of ALCSUR, Juan Palau, put their signatures to the collaboration which will see both associations working more closely together to promote business and tourism in the area. LOYALTY CARD As part of the deal, a loyalty card scheme will be intro-
duced to the customers of all businesses in APYMECO which will allow them better than normal deals at the hotels and tourist accommodations that make up the ALCSUR association. Users of this loyalty card scheme, mainly tourists who visit the area, will have a separate section within the ALCSUR website, which will identify all businesses and service companies that offer exclusive discounts to the card holder. IMPORTANT The President of ALCSUR said that this was an important and positive move for both associations and one that will hopefully bring more customers to the various businesses involved. He told RTN: “This is an important agreement which is exclusive to the members of APYMECO, which, in our opinion are the most professional companies in the city.� Meanwhile, both Councillors spoke very positively about the
Luis Maria Pizana, Agustina Esteve, Antonio Serna and Juan Palau
agreement and said that they were keen to promote collaborations like this which will ultimately benefit the residents, tourists, visitors and business owners of the municipality.