Effective Digital Marketing in the Oil & Gas Industry, Feb2019

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Digital The New Language of Oil & Gas Marketing

NEWS Pertamina - Eni Explore Opportunity to Develop Green Refinery in Indonesia

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ADNOC and BHGE Form a Strategic Partnership to Improve Drilling Efficiencies

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EDITOR‘S NOTE

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re we on the first page of Google search?

Have we made it on top? If not, are we getting there?

For most of us, marketing professionals, we ask these questions very often. Few of us really know the answer. The tendency of every marketing professional out there is to hire a digital agency who doesn’t know the industry dynamics of the energy sector. So, before you do the same, perhaps you can look into hiring a marketing professional who can guide the marketing department.

Applying digital marketing in the energy industry is a complex task

What we’ve learned from Philip Kotler 10-20 years ago is Invest on marketing assets medium to engage with your still valid. The basic principles like images and videos. Sto- stakeholders and employees. of marketing will always remain ries with visuals are the most the same. powerful way to educate your clients and be seen online. Did To understand the process you know that millennial engiof SEO, PPC, and adwords, you neers and procurement speneed to understand the induscialists like to watch videos and try, your competitors and your understand the product specs customers. You need to speak before recommending a prodthe same language. uct to their managers?

In this specific case study, I have listed the top 30 largest oil and gas companies in the world. What language, keywords and phrases do they use on their websites, blogs, socials and press releases. In my honest opinion, if you understand the language of the oil & gas industry, then you can create an SEO-friendly & compelling inbound marketing content.

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You should allocate around 20% – 30% of your budget on your external digital communications. Linkedin is best avenue for brand building and lead generation. There’s a gamut of oil & gas engineers, managers and leaders who are frequently browsing on their news feed.

Twitter is the best medium for spreading your latest news while Facebook is your best

CON TENTS

COVER STORY

NEWS

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So what is the next big thing in marketing communications for Oil & Gas?

Pertamina - Eni Explore Opportunity to Develop Green Refinery in Indonesia

16 When procurement specialists, maintenance managers, or engineers search for a particular solution, do marketing professionals know which keywords they are using?

34 Petrofac awarded US$600 million project in Algeria

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If I am targeting oil & gas companies, how much do I need to spend for each promotional mix?

ADNOC and BHGE Form a Strategic Partnership to Improve Drilling Efficiencies and Grow ADNOC Drilling Into a Fully-Integrated Drilling and Well Construction Business

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Digital Marketing in

Oil & Gas Industry: How It Works

Here’s a step by step guide for the energy industry marketers.

Including the keywords of the top 30 oil & gas companies.

Are we on the first page of Google search? Have we made it on top? If not, are we getting there?

For most of us, marketing professionals, we ask

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these questions very often. Few of us really know the answer. The tendency of every marketing professional out there is to hire a digital agency who

doesn’t know the industry dynamics of the energy sector.

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COVER STORY

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o, before you do the same, perhaps you can look into hiring a marketing professional who can guide the marketing department (let’s say, hire me?). As soon as you hire a marketing professional, then the Oil & Gas marketing team will learn and understand the dynamics of content, engagement and digital infrastructure. Once that is achieved, you can then start the agency-hiring process.

During the selection process, ensure that they know the difference between downstream, upstream and midstream, offshore and onshore, refining, process, and petrochemicals.

The agency should talk and understand the language of oil & gas.

The Oil & Gas marketing team will learn and understand the dynamics of content, engagement and digital infrastructure.

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COVER STORY

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hey should eat riggings for breakfast and drink crude at night. Print is dead.

That’s what the case studies are saying in any business school. Whether Kellogg, Stanford, Harvard or Oxford, they are unanimous in saying that Print is dying and that digital is the way forward. That is the inevitable truth. Marketing professionals who are working in energy, oil & gas or petrochemical companies should now embrace this , or they will be left out, along with the fax machines and cassette tapes.

Print is dead.

That’s what the case studies are saying in any business school.

So what is the next big thing in marketing communications for Oil & Gas? Well, you are looking at it right now… You are probably using it 3x-20x per day. It’s in your bag. Yup, it’s digital marketing right inside your mobile devices.

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What we’ve learned from Philip Kotler 10-20 years ago is still valid. The basic principles of marketing will always remain the same.

COVER STORY

What really happened is that the implementation of the basic fundamentals has been disrupted because of the advancement of technology. For

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example, the “segmenting-targeting-positioning� that you learned in college is no longer a valid case for some industries, like solar power consum-

er panels, oil pipe suppliers, processed oil manufacturers and small-size power generators.

COVER STORY Take a look at the case study of Hubspot by Harvard Business School Professor Jill Avery. The concept of segmenting the market, defining your target and positioning your offering is no longer valid. By us-

ing technology, oil & gas companies can do it backwards.

From S-T-P to P-T-S, which means Position your offerings, Target the lucrative customers, then Segment which clients will go to the priority list. Hubspot’s

Inbound marketing can be a successful tool for the energy, utilities or oil and gas industry.

This will lead me to the second question.

When procurement specialists, maintenance managers, or engineers search for a particular solution, do marketing professionals know which keywords they are using?

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To understand the process of SEO, PPC, and adwords, you need to understand the industry, your competitors and your customers. You need to speak the same language.

world. What language, keywords and phrases do they use on their websites, blogs, socials and press releases. In my honest opinion, if you understand the language of the oil & gas industry, then you can So, how are you going to do create an SEO-friendly & comthat? pelling inbound marketing content.

In this specific case study, I have listed the top 30 largest oil and gas companies in the

Using Platts Top 250 Energy List of 2016, I have segmented the list into 5 categories: 1. Integrated oil and gas companies 2. Oil and gas exploration and production companies 3. Oil and gas refining and marketing companies 4. Oil and gas storage and transportation companies 5. Oil and gas companies in Middle East Click here to see the list.

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COVER STORY

If I am targeting oil & gas companies, how much do I need to spend for each promotional mix?

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n exhibition will surely cost you a fortune – considering the space, exhibition stand, manpower, collateral and gift items. Depending on your budget and goals, you can allocate 30% – 40% of your marketing budget to events. Exhibitions, conferences, trade shows and other events are still relevant, especially in renewables, utilities, oil & gas and construction industries. However, they are costly and prices vary between $500 – $1500 USD per sq. ft. If you want to meet your existing clients face-to-face, or acquire new leads, or perhaps educate engineers about your oil & gas solutions, then this is a viable marcom plan. But if you are tight on budget and still want a face-to-face engagement with an oil & gas audience, then you can opt for webinars. You can invite petroleum engineers, HSE professionals or maintenance managers and create a 30-minite presentation, plus 30 minutes of Q&A. Webinar in the oil & gas industry is a great tool to showcase your products, educate the audience, or explain your solutions toa niche audience at the comfort of their offices and homes. The difference between the cost of a webinar and a trade show / exhibition is huge. Again, depending on your goals and budget, you may use one of them or both.

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Another 30% – 40% of the marketing budget can (or should) be allocated in transforming your marketing efforts into digital. The marketing migration plan to digital platform should be thoroughly thought

of, and should give premium to security, effectivity and cost-efficiency. If you’re still keeping those clients lists on excel, or maybe using those old CRM platforms that don’t work because the fields are ineffective

COVER STORY and cost-efficiency. If you’re still keeping those clients lists on excel, or maybe using those old CRM platforms that don’t work because the fields are ineffective and they are cumbersome to populate, then it is time to switch to cloud-based CRM. I personally like Salesforce and integrate it with Marketo. They are very powerful, efficient and marketing-friendly tools that will allow you to acquire new clients, monitor reports, analyze data and engage with clients via newsletters, emails and social media. (I am not paid by Salesforce or Marketo, I just like their technology. They fit the oil & gas industry).

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While you are working on your marketing cloud infrastructure, you can still move forward and invest on content, social media, blogs, website media section and online press releases. You need these marcom tools to amplify your key messaging and be seen online.

those key messages to the operations, maintenance, procurement and oil & gas professionals.

Why use these online tools?

Well, you might have the best product, let’s say an “offshore pump equipment”, but your marketing team cannot properly communicate to the oil and gas engineers. How would you think will they find those pumps? Therefore, you need online marketing tools to send

When creating a post, blog entry or article, your content should match the search keywords being used by your clients. The oil & gas industry has the most complicated list When creating a post, blog entry or article, your content should match the search keywords. being used by your clients.

The Right SEO for Oil & Gas

The oil & gas industry has the most complicated list of products and equipment, so be sure that you know specifically the keywords. The basic foundation of any SEO is to understand how your potential customers search a product on Google. Understand first your target market, then use a marketing SEO tool. Let’s say you are an aerial access rental company and targeting an oil & gas camp site, you may want to include keywords, such as “boom lift rental in Dubai for oil & gas engineers”. You have the product + location + the industry target.

Furthermore, investigate the keywords being used by your competitors in the energy industry and use a marketing diagnostic tool that will populate the word density, then compare, and find out what are the most used keywords from their website pages using tools like SEMrush… wait a minute, this is too detailed and technical…

Just drill down on your competitors’ keywords, then analyze the most commonly used keyword. Your oil & gas products or solutions should match what your audience will use when searching Google.

After identifying the most used keywords, you can now create compelling stories using the language of your oil & gas clients.

Invest on marketing assets like images and videos. Stories with visuals are the most nvest

on marketing assets like images and videos. Stories with visuals are the most powerful way to educate your clients and be seen online. Did you know that millennial engineers and procurement specialists like to watch videos and understand the product specs before recommending a product to their managers? A camera will only cost you $100 – $500 USD, and your phones are also capable of taking high resolution images/videos. Take a photo/video of your operations, products, transportation and activities.

Two photos per day is an ideal number of snaps. Next thing you know you have 500+ pics, ready to be posted on social media & blogs.

You should allocate around 20% – 30% of your budget on your external digital communications. Linkedin is best avenue for brand building and lead generation. There’s a gamut of oil & gas engineers, managers and leaders who are frequently browsing on their news feed.

Twitter is the best medium for spreading your latest news while Facebook is your best medium to engage with your stakeholders and employees.

-end-

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Invest on marketing assets like images and videos.

Stories with visuals are the most nvest on marketing assets like images and videos.

Stories with visuals are the most powerful way to educate your clients and be seen online.

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NEWS

Pertamina - Eni Explore Opportunity to Develop Green Refinery in Indonesia Indonesian energy company, PT Pertamina (Persero) and Eni signed a memorandum of understanding on a project cooperation on a oil and gas downstream business, that includes potential development of Green Refinery and potential

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business trading opportunities, in oil and gas, and other products.

The signing carried out today in Porto Marghera, Venice (21/9) by Nicke Widyawati as the President Director of Per-

tamina, and Giuseppe Ricci as the Chief Refining and Marketing Officer of Eni, witnessed by the Minister of State-Owned Enterprise of Indonesia, Rini M Soemarno.

Nicke Widyawati, President Director of Pertamina, explained that this cooperation is part of Pertamina’s commitment in fulfilling green-fuel and opti-

mizing the country’s resources “Pertamina and Eni will exto secure national energy resil- plore the similar transformation ience and sovereignty. in the company’s refineries, such as in Dumai and Plaju.

Known as the world’s first Besides Eni, we will also synexample of conversion of a ergize with Indonesian governconventional refinery into a ment-owned palm oil plantation biorefinery, Eni unrivalled ex- company, PT Perkebunan Nuperience in converting & oper- santara (PTPN),” said Nicke. ating first-class bio-refinery assets in Porto Marghera, Venice, in 2014.

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he collaboration in green refinery is relevant with Pertamina’s commitment to supply biodiesel (B20), as mandated by the Indonesian government. “Moreover, Pertamina and PTPN have potential cooperation in palm oil supply, to create affordability of price for the society,” she added.

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Eni has been present in Indonesia since 2001, conducting operations of exploration and production. Today production derives from Muara Bakau block (Eni’s interest 55%) where Jangkrik field started-up in 2017.

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NEWS

Petrofac awarded US$600 million project in Algeria

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etrofac has received a provisional letter of award for an engineering, procurement and construction (EPC) contract worth US$600 million with Sonatrach for EPC1 of the

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Tinhert Field Development Project in Algeria. Formal contract signing is expected to take place in September 2018.

Located in Ohanet, around

1,500 kilometres southeast of Algiers, EPC1 will provide a new inlet separation and compression centre. Under the terms of the 36-month contract, the scope of work includes a pipeline network

NEWS

of approximately 400 km to connect 36 wells, along with commissioning, start-up and performance testing of facilities.

E S Sathyanarayanan, Group Managing Director, Engineering & Construction, commented: “This award builds on Petrofac’s significant track record in Algeria where we have been working in support of the country’s oil and gas production for more than two decades.

“We have continued to grow our presence in-country through a number of major EPC and en- Sonatrach, including the Alrar operational excellence and safe gineering services contracts with and Reggane projects that com- project execution at the core of menced production this year, and our approach.” look forward to deploying our expertise to deliver this project with

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NEWS

ADNOC and BHGE Form a Strategic Partnership to Improve Drilling Efficiencies and Grow ADNOC Drilling Into a Fully-Integrated Drilling and Well Construction Business Strategic partnership will expand ADNOC Drilling’s capabilities into the integrated drilling and well construction segment and expand BHGE’s presence in the UAE

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BHGE will acquire a five percent stake in ADNOC Drilling, valuing the business at $11 billion, and the partnership will enable ADNOC Drilling to gain greater market access and new business opportunities

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ADNOC Drilling will obtain exclusive access to BHGE capabilities, market leading technology and equipment portfolio in the UAE to strengthen its service offering, technical expertise, improve drilling efficiencies and know-how

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bu Dhabi National Oil Company (ADNOC or the Group) and Baker Hughes, a GE company(BHGE:NYSE) today signed a strategic partnership agreement, that will enable and support the growth and development of ADNOC’s subsidiary, ADNOC Drilling, into a fully-integrated drilling and well construction provider. As part of the agreement, BHGE will acquire a five percent stake in ADNOC Drilling. The transaction values ADNOC Drilling at approximately $11 billion.

BHGE will be the sole provider of certain proprietary leading edge and differentiated equipment and technologies related to the integrated drilling offering, supporting ADNOC Drilling’s growth. Together, ADNOC and BHGE will deliver more competitive well completion times, greater drilling efficiencies and better well economics, and will capitalize on new business opportunities as ADNOC Drilling grows through its new expanded offering.

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ADNOC will capture more value from growth across its conventional and unconventional hydrocarbon resources, expand local talent development opportunities and generate greater in-country value for the UAE

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he partnership represents the first time that ADNOC has brought an international strategic partner to acquire a direct equity stake in one of its existing services businesses. ADNOC Drilling is the largest drilling company in the Middle East and the sole provider of drilling rigs and associated services to ADNOC Group companies.

ADNOC Drilling also possesses decades of market experience and detailed knowledge of the UAE’s subsurface, enabling reduced risk in drilling activities.

With more than 40 years of operations in the country, BHGE has deep domain expertise and a proven track record of solving complex drilling challenges through innovative technical solutions. Ongoing access and support from BHGE’s market-leading technology and equipment portfolio will help accelerate ADNOC Drilling’s ongoing growth and development of a broader product offering, including drilling and well completion services. This partnership structure aligns the interests of both ADNOC and BHGE in driving greater productivity and efficiency while increasing returns.

The partnership is expected to generate predictable, long-term revenue streams and growth in the market for both companies through a mutually-beneficial, attractive commercial structure, pre-defined work plans and future dividends. ADNOC Drilling and BHGE will set up an advisory

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board with representation from both companies to oversee the implementation and ongoing operations, and BHGE will join ADNOC Drilling’s Board of Directors.

demonstrates increasing drilling efficiencies and improved customer service levels.

The two partners will be able to leverage ADNOC Drilling’s existing rig fleet capacity with The partnership will enable limited capital expenditure outADNOC to capture more value lay. The partnership will gain from every barrel of oil it pro- significant new business opduces as it plans to grow its portunities, including the poconventional drilling activity by tential to offer integrated drill40 percent by 2025 and sub- ing services beyond the UAE’s stantially ramp up the number borders. of its unconventional wells, in line with its 2030 smart growth H.E. Dr Sultan Ahmed Al strategy. ADNOC Drilling will Jaber, UAE Minister of State remain the sole rig provider to and ADNOC Group CEO, said: ADNOC Group Companies and “We are very pleased to be capitalize on ADNOC’s growing partnering with BHGE in ADupstream activity by deploying NOC Drilling, in line with our its new integrated offering to wise leadership’s guidance capture up to 30 percent of the to create and enhance value drilling and completion market across our business by formover the next three years, as it ing strategic partnerships. We

NEWS This partnership is another important step in ADNOC’s group-wide transformation and value creation program that addresses the evolving energy landscape and helps ensure ADNOC remains a resilient and flexible company able to take full advantage of market opportunities – from upstream to downstream. The Group’s transformation is supported by a new and expanded approach to strategic partnerships and co-investments as well as the more proactive management of ADNOC’s portfolio of businesses and allocation of capital.

chose BHGE after a rigorous and competitive process as a partner with whom we have a long-standing working relationship and who shares ADNOC’s long term vision and values.

This unique partnership with BHGE comes at an important time in the drilling needs of Abu Dhabi as ADNOC grows its conventional and unconventional hydrocarbon resources and as we see future potential for further regional growth.

It will ensure we will be able to better service our upstream growth while capturing and retaining greater value.

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“The partnership forms an important building block of ADNOC’s 2030 smart growth strategy as we continue to drive operational efficiency and performance, and unlock even more value from every barrel we produce. The combined capabilities and expertise from this partnership will create greater drilling efficiencies and faster well completion times, generate attractive returns and enable the transfer of knowhow and access to technology.

Importantly, it will also drive job creation and economic growth, as well as maintain a healthy level of competition in the dynamic UAE oilfield services market.”

“This partnership brings together BHGE and ADNOC, backed by a close and long working relationship. We are very pleased to take a minority stake in ADNOC Drilling to jointly develop and further grow the company’s technical capabilities, market access and value. In a unique way, it allows us to drive predictable revenue streams and long-term growth for both companies and lets us invest in a stable, reliable and secure market environment.

Supported by BHGE’s leading technology and service portfolio, ADNOC Drilling will enable ADNOC to unlock significant value from their untapped resources, while building local capabilities and accelerating overall market growth,” said BHGE Chairman and Chief Executive Officer Lorenzo Simonelli. “The transaction significantly increases our activity in the region and demonstrates our unique ability to create value for our customers and shareholders through innovative commercial arrangements, partnerships and leading technology solutions.”

drilling and ancillary service requirements. The transformation of ADNOC Drilling will improve the integration of UAE private sector service providers, as well as create new career opportunities for ADNOC employees and support domestic economic growth. The partnership reinforces ADNOC’s in-country value creation strategy and demonstrates BHGE’s longstanding commitment to the country.

spanning the entire oil and gas value chain. BHGE will maintain its existing operations and footprint in Abu Dhabi and will continue to leverage its fullstream portfolio to serve ADNOC and other customers in the Middle East region.

Today, BHGE employs more than 1,000 employees in the UAE and supports customers with products and services

The UAE is located in one of the world’s largest hydrocarbon super-basins with significant potential to tap its undeveloped reservoirs and further develop its existing resources. Realizing this potential, alongside the ongoing growth and development of ADNOC Drilling, will provide more opportunities for local third-party service providers to compete for and support ADNOC’s expanding integrated

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NEWS • Partnership will support ADNOC’s target to reduce drilling time by 30 percent by the end of 2019 • BHGE will receive a seat on ADNOC Drilling’s Board of Directors • ADNOC Drilling expects to generate stable annual dividends with an estimated longterm yield in the range of seven percent per annum for both shareholders • BHGE to provide ongoing technology, software, equipment and training support • With operations commencing in 2019, the commercial framework accounts for BHGE’s working capital requirements and equipment lead times including milestones payments • Expected to be accretive to BHGE’s earnings per share starting the first year

Transaction Highlights The partnership leverages a robust commercial framework and aligns the interests of BHGE and ADNOC Drilling to drive significant and predictable long-term earnings streams for both companies and supports near and longterm development and growth of ADNOC Drilling.

• Transaction includes an activity and milestone-based deferred consideration mechanism, beginning in 2023, linked to the development of ADNOC’s new conventional and unconventional development program

The transaction was approved by the Board of Directors of each company and is expected to close in the fourth quarter of 2018, subject to customary closing conditions including appropriate regulatory approvals.

• Partnership is a key step for Moelis & Company is acting capturing more value from AD• BHGE will acquire a five per- NOC’s upstream growth and as exclusive financial advisor cent stake for $550 million in the substantial increase in the to ADNOC and Citi is acting as ADNOC Drilling. The transac- number of wells required, as advisor to BHGE. tion values ADNOC Drilling at well as a vehicle for the potenapproximately $11 billion, in- tial expansion of regional drillcluding approximately $1 bil- ing services lion of net debt

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PRESS RELEASE

INTERIOR & DESIGN MANILA 2019 EMBRACES RESILIENCE OF DESIGN

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he Philippine Institute of Interior Designers (PIID) in partnership with Global-Link Exhibitions Specialist, Inc. (GESI) will be holding the 4th edition of Interior & Design Manila (IDMNL) at the SMX Convention Center, Mall of Asia Complex on March 7 to 9, 2019. This year, the event will be held back-to-back with Philippines International Furniture Show (PIFS) making it a complete showcase for all design enthusiasts.

Focusing more on what the country needs, the organizers of IDMNL 2019 will implement a new theme for this year: Resilience of Design: Future Spaces.

According to Resilient Design Institute, resilient design is defined as the intentional design of buildings, landscapes, communities, and regions in order to respond to natural and manmade disasters and disturbances-as well as long-term changes resulting from climate change. “Each day is not just about the design we do for our clients, we also would like to make a difference in helping them live in a beautifully resilient home”, shared IDr. Gino Lim, Exhibit Chairman. “Resilient design should be given more emphasis not only from us designers, but politicians, engineers and city planners as well.”

“Interior & Design Manila is the Philippines’ sole exhibit curated specifically to help our lo-

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For its 4th edition, the organizers of Interior & Design Manila decided to focus its theme to what our fellow countrymen needs the most - Resilience of Design: Future Spaces. “Each day is not just about the design we do for our clients, we also would like to make a difference in helping them live in a beautifully resilient home”, shared IDr. Gino Lim, Exhibit Chairman.

The expo will run from March 7 to 9 at the SMX Convention Center, Mall of Asia Complex, Pasay City. Interested visitors may register at www.gesi.com.ph/IDMNL to secure a free 1-day visitor pass. For more information, visit the event’s official Facebook page @IDMNL. cal interior designers be updated with the latest trends and updates in the industry including the implementation of resilient design,” stated Patrick Lawrence Tan, CEO of Global-Link. “That’s why we are very fortunate to work with PIID in putting together such a meaningful event which is sure to open up countless doors of opportunities for the growth of our country’s design industry.”

The 4th edition of Interior & Design Manila 2019 will feature a pavilion of never-before-seen concepts for the modern home arranged by selected members of the Philippine Institute of Interior Designers. The expo will run from March 7 to 9 at the SMX Convention Center, Mall of Asia Complex, Pasay City. Interested visitors may register at www.gesi.com.ph/IDMNL to secure a free 1-day visitor pass. For more information, visit the event’s official Facebook page @IDMNL.

The exhibit is expected to show off a showcase of the latest trends from GRM Biowood Interiors Corp., Landlite Philippines Corp., La Casa Deco, Global Trend Building Materials Specialist, Big Pix Graphics Systems, FerCui Ventures Corp., Ashton Technologies Corp., CT-Eidiya Enterprise, Mobler Enterprises, Teresa Marble Corp., Woodcaretech Marketing Philippines, Yuyukorea.co.kr., CSI Philippines, LC5 and Mach Enter-

prises, Rich Graphix Brand, S2mit Corp., Timbermate – HMT Industries Corp., and a lot more.

Selected members of the PIID will also be presenting never-before-seen concepts for the modern home and to complete the industry experience, the organizers will also bring in an international CPD convention and workshop with prominent design gurus flying in from around the globe where dele-

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PRESS RELEASE

gates can elevate their profession- gesi.com.ph/IDMNL or Facebook al portfolio and get CPD points. page @IDMNL. For more information about the CPD Convention and Workshop, visit the official website of PIID at www.piid.org.ph. For exhibit inquiries, contact Global-Link at (02) 893 -7973. You may also visit Interior & Design Manila’s official website www.

be the biggest event, but we assure you to deliver the best design-led trade event put together in the IDMNL 2019 is also supported country and no other event even by the Chamber of Furniture In- comes close.” added IDr. Lilia De dustries of the Philippines (CFIP), Jesus, National President of PIID. Cebu Furniture Industries Foundation (CFIF), Pampanga Furniture Industries Foundation (PFIF) and United Architects of the Philippines (UAP). “IDMNL may not

The 4th Interior & Design Manila will be featuring an international Continuing Professional Development (CPD) Convention and Workshop Space where world renowned speakers flying in from around the globe will share their expertise on the latest trends and issues in today’s design industry. The conference themed Resilience of Design: Future Spaces is expected to draw in hundreds of Interior Designers to the show. For the schedule, topics, fees and further info on the said conference, visit Philippine Institute of Interior Designer’s website at www.piid.org.ph.

Interior & Design Manila will run from March 7 to 9 at the SMX Convention Center, Mall of Asia Complex, Pasay City. For more information, visit the event’s official website at www.gesi.com.ph/IDMNL or Facebook page @IDMNL.

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