InkCREDIBILITY Sneak Peek with Quiz

PREMIER ISSUE FROM THE MAGAZINE CREATORS AT PEROOZME.COM

Why Credibility Ranks Higher than Expertise THE REAL DEAL

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Inspirational Coaches and Influencers

Increase Your Brand’s Recall by

70

%

GINA DASCHBACH T H E

M A G A Z I N E

Add something bold to your brand with a print magazine.

C R E A T O R

Brand Credibility QUIZ

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Fromthe

PUBLISHER

Are you being seen for your

EXPERTISE and the

CREDIBILITY

that you have earned?

If you are holding inkCREDIBILITY Magazine in your hands in print, I am cheering you on in hopes that your phone is just far enough out of reach to soften the distracting notification sounds.

If you are enjoying it on your screen, try not to swipe away when some of those 10,000 messages we all receive, try to steal your attention.

In this issue, I am happy to share some insights about the brain science behind the mind-body connection that happens when your message is read in print. We have also included some innovative ideas for re-purposing your powerful content. Finally, check out the special quiz created for this premier edition and see how your brand is emanating credibility.

Digital marketing is incredibly powerful. So powerful, that it has reduced our attention span and has us switching screens about 21 times an hour. Why? Because, we are buried in options for consuming information through our devices.

inkCREDIBILITY is my way of sharing the work I have been doing with creating brand magazines for authors, coaches, entrepreneurs, and speakers. Read about Fibromyalgia Coaching Magazine and The Expert Speaker Magazine – and learn how these businesses use this non-traditional magazine publishing model to put their stories into the hands of their audience.

Will your audience see you and hear you?

Business owners are wondering out loud, what can be done to stand out for their authentic expertise in a crowded digital marketing space, a place where anyone with a Wi-Fi connection and a laptop can create a web page and be in your audience’s feed in minutes.

I clicked on over to a Linkedin group to find out what people look for in a trusted business resource, by asking “What word resonates most with you: Expert, Authority or Credibility?”

I spent 2 weeks following enthusiastic posts from business professionals who wanted to weigh in. That simple post also launched the idea for this very magazine!

It’s time to rise above the digital crowds. Instead of just having your message heard, have your message held!

Welcome to inkCREDIBILITY.

Gina Lauria Daschbach Publisher+Founder hello@peroozme.com

PEROOZME.COM

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PUBLISHER Gina Lauria Daschbach ART DIRECTOR Sergio Analco FEATURES EDITOR Adam Kosloff DESIGN ASSOCIATE Michelle Grierson INSPIRATIONAL CONTRIBUTORS Jennifer Kem Natalie MacNeil Robbie Samuels Alecia May QUIZ DEVELOPER Ellen Koronet CONTRIBUTING PHOTOGRAPHERS Chris X. Carroll (cover) John Cataneo Maureen Cotton Stock Photos: Adobe Stock and Unsplash PRINTER Telepathic Graphics CONTACT INFORMATION 405 GAIR STREET, PIERMONT, NY 10968 845.323.3595

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inkCREDIBILITY Magazine

[

S P E C I A L

T H A N K S

]

I’d like to say thanks to the my coach Maria Volovik for her encouragement and to our RISE Mentorship Team Bonnie Anderson, Carmella Bell, Marlena Cole, Kim Crigger, Donna DeSantis, Laureen Elwell, Trena Bolden Fields, Katie Flashner, Cliff Frazier, Cindy Heteau, Linda Hurley, Shelley Isaacson, Carla Williams Johnson, Pamela Johnson, Crystal McWhirt, Cameasha Muhammad, Kelly Jo Murphy, Ritika Rose, Pamela Sharpe, Daliah Richardson, Joree Rose, Leslie Williams, Rachelle Windholz, Elena Zehr #KeepSlaying

inkCREDIBILITY is a special edition published by PEROOZ | The Magazine Creator Interested in having your own magazine like this one?

Get started by visiting peroozme.com or contact PEROOZ | The Magazine Creator at 845.323.3595.

Connect with @PeroozMagazines

COPYRIGHT © 2018 by Gina Daschbach Marketing, LLC and PEROOZ | The Magazine Creator. All rights reserved.

This magazine or any portion thereof may not be reproduced without the written permission of the publisher.

Printed in the United States of America.

Contents WELCOME

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RISING ABOVE THE NOISE

Stop shouting into the ocean to get your story heard

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ESTABLISHING YOURSELF AS AN EXPERT EXTRAORDINARY THINGS TO DO WITH YOUR CONTENT

12

Your brand needs to rise up and stand above the noise

13

INKCREDIBLE IMPRESSIONS BY PEROOZ

Fibromyalgia Coaching Magazine 18 Using a Brand Magazine to Build Public Awareness for Fibro Health Coaching Expert Speaker Magazine Interview: Engaging with Two Audiences

20

CHOOSE PRINT

Surprising Statistics about Magazine Readers

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THE REAL DEAL Jennifer Kem | Branding Robbie Samuels | Networking Natalie MacNeil | Mindset Alecia May | Sponsorships

24 25 26 27

QUIZ: CREDIBILITY CHECKUP

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CROWDSOURCED Inkspiration

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PEROOZME.COM

5

QUIZ

CREDIBILITY

Checkup

How Much Credibility Does Your Brand Emanate?

Find out with this custom quiz, designed by Anthropologist/Quiz Methodologist, Ellen Koronet.

Answer questions 1 through 4 on a 5-point scale and record your score in each bubble.

For questions 5 and 6, add the score for each answer you choose (the number in the circle) and record your totals in the bubbles.

Add up your scores in the bubbles on the right.

Your Credibility Check Up results are on the next page.

1. VALUE PROMISE How clear is your product’s or service’s value?

This is the sum whole of the benefits you offer. How precisely do you state the “pain points” to be resolved?

What outcomes do you propose? How confident are you in your proposition?

1 Extremely UNclear

2 Somewhat UNclear

3 Neither

4 Somewhat Clear

5 Extremely Clear

2. DEMONSTRATED & ACCOUNTABLE How believable are your results?

Both your process of creating your offerings and your actual track record speak volumes. What is your story?

What mistakes have you made that led to thinking “there MUST be a better way?”

How well-designed is your product/service? How accountable are you to its excellence?

1 Extremely UNbelievable

2 Somewhat UNbelievable

3 Neither

4 Somewhat Believable

5 Extremely Believable

3. INTEGRITY How much integrity do you have?

Integrity is based on experience and translates to magnetism and charisma. Do you walk the walk?

If your brand is a personal brand, have you done the personal work? If it is a product or service, how vetted are your claims? How trustworthy is the brand? Do you consistently deliver all of what you promise?

1 Just Getting Started

2 Finding Your Way

3 Neutral

4 Mostly There

5 Very High Integrity

4. RELATABILITY How engaged are you?

Integrity without empathy is a dead-end, one-way street. How adept are you at listening to and capturing each individual situation? How relatable are you? How personable is your customer service?

How often do you go the extra mile?

1 Not engaged at all

2 Not very engaged

3 Somewhat engaged

4 Very engaged

5 Extremely engaged

5. Which do you do for visibility?

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inkCREDIBILITY Magazine

1

Consistent blog or email newsletters

3

Published books

2

Regular podcasts (own or guest)

4

Print articles/magazines

2

Regular videos (live or recorded)

4

Conference speaker

5

TED talk

6. How accessible are you for interaction?

1

Comments on blogs, engagement in social media

2

Webinars or Networking, conferences, exhibit halls

3

In-person classes or workshops

4

Easy access to email or phone (customer service)

4

Quiz, survey, interactive forms

5

Retreats, customized meetings Extensive one-on-ones/VIP days

5

Add up your points from questions 1 through 6.

MY SCORE:

Credibility Quiz Results: If you scored 1 to 15: You may be just getting started.

Give yourself plenty of credit for taking a look at the factors you can now embrace to increase your Credibility. Since it is based on content, (brand) personality, and accessibility, it is not enough to simply produce an excellent product. Take inventory on what’s missing and fill in the gaps.

If you scored 16 to 30: Your brand has Integrity.

You have connected many of the credibility factors: you produce an excellent product/service, you deliver consistently, and/or you are easily accessible and open to learning more. Notice the areas where you are not at full capacity. Build with the fans you do have: interview them to learn what is working well, what they would like more of, and how you can better serve them.

If you scored 31+: You are Credible!

And this makes you Incredible! Show up in your spotlight and shine that crazy light. Your talent is needed! Stay engaged! Ask your fans for testimonials, recommendations, and give them plenty to share (on line or in real life). This is a beautiful upward spiral!

Ellen Koronet is Principal & Chief Fun Officer of LNK Creative, a full-service Creative Marketing agency. She arrived at Quiz Design & Creativity after more than three decades in pharmaceutical marketing research and focus group moderation. LNK Creative links the brilliance of brands with exactly what their best customers crave.

She can be reached at 240.315­.3371. Her credibility score is 46!

Credibility reflects the Experience and Expertise you deliver through your Content, communicated by your Personality, made Accessible and then Recognized by your Loyal Fans.

Credibility Content

Personality

Accessibility

Valued Promise

Integrity

Visible

Demonstrated & Accountable

Relatable

Accessible

WHAT?

WHO?

HOW?

Sign up for your free consultation to find out about creating your own brand personality quiz or join others in customized collaboration.

Bit.ly/LNK-Talk Check out LNK Creative’s Privacy Protected Quizzes LNKcreative.com/home/quiz

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