BUSINESS CORNER
I N D U S T RY N E W S
4 Ways to Attract Qualified Workers to Your Small A S S Oin C I AT ION INSIDER Business 2021 The labor shortage brought on by the
S P OCOVID-19 T L I G H Tpandemic and economic shutdown has left many big and small businesses alike struggling to come up with creative approaches to attract
But, there are indicators that the labor shortage is easing. The INDE Xrecommendations offered below are from LinkedIn management and other sources of updated information for improving the success rate of attracting qualified applicants to small businesses.
new workers. In a poll just taken (Q3
4 TIPS FOR ATTRACTING THE BEST APPLICANTS TO YOUR SMALL BUSINESS IN 2021
2021), half of the small business owners
Small businesses typically cannot keep pace with
reported that it’s harder for them than
large wealthy corporations when it comes to wage
it was at the same time last year to
and benefits packages. But, many can succeed in the
find qualified people. Below are a few often-overlooked fundamentals for attracting good workers in the extremely competitive 2021 employment market. Around 31% of businesses said they still have open
currently difficult labor market by adding these basic proven methods to their strategies for attracting good job candidates:
1. Do more than just post the job opening.
Small businesses need a digital presence that
positions they have been unable to fill in the last
helps build their brand not just to attract potential
three months or longer. That’s nearly double the 16%
customers, but also to appeal to talented workers.
reported in Q1 2020. There are still a million more
LinkedIn data reveals that many people looking for
open jobs than people looking for work. There are
work engage online with prospective employers’
currently over 10 million job openings in the U.S.,
brands for months before applying for a job with
which the Labor Department says is a new record.
them.
The hiring problem is costing the U.S. American businesses lost sales and revenues.
By all accounts, it’s clear that even at the lower ranks of the employment market, good workers
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