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5 Reasons Why Your IBusiness Should NDEX
PRIORITIZE CONTENT MARKETING SPOTLIGHT
To many sewer, septic, and portable restroom contractors, marketing is a dirty word. It's that activity that you delegate for somebody else to do. But, let's face it, marketing drives new business, and most buyers use the internet to find contractors, so you need to invest in marketing to help your business grow. Content marketing is the one strategy that helps your business get found on the internet for less money than local search advertising and direct mail. So let’s take a look at the reasons for prioritizing content marketing for your business.
8 A ME RIC AN L IQUID WA S T E JU LY 2021
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Traditional Advertising Methods Do Not Work
A few years ago, contractors used yellow page advertising to promote their business. It was expensive, but it was the only show in town. The internet changed that business, and now business directories are replaced by Google ads and social media. Instead of placing a full-page ad in your local phone book, you buy online ads and pay for clicks to an online form. You’re spending the same money and dealing with a lot of phony prospects and expensive ad campaigns. Content marketing is a way to help your business get found on the internet by people who want to do business with you. This is how it works. First, you write a blog post and create a video about a topic important to your customers. For example, take a clogged sewer line. Who wants raw sewage backing up into their home? Nobody. So people read your
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