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OCTOBER 2020 MAY 2019

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INSIDE

p 8 9 Digital Lead Generation Tips for Tough Economic Times

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October 2020 | VOLUME 16 | ISSUE 10

CONTENTS

F E AT U R E S 8 9 Digital Lead Generation Tips for Tough Economic Times 20 Economic Recovery and Section 179 22 In The News 26 Harris Septic Pumping and Haulage 32 ALW Classifieds 34 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

9 DIGITAL LEAD GENERATION TIPS

A S S O C I AT I O N TIMES INSIDER FOR TOUGH ECONOMIC

Even if your por table restroom rental business needs an infusion of sales traf fic, during dif ficult economic times it can seem extravagant to invest any precious time or energy at all into marketing and sales. So, putting some cash into generating new business at this

SPOTLIGHT

INDEX

time may seem entirely unrealistic for your por table restroom rental business. But, wisdom from small business growth counselors suggests that abandoning all marketing and new sales activities during downturns is generally higher risk than at least employing some low- or no-cost marketing and sales initiatives.

I

ntuitively, it may seem that the only thing

to get through a period of broad economic

that makes sense is to pull out all stops on

impact to the local, regional, national, or even

cost-cutting, hunker down, wait out the financial

global business sector (such as in the current

storm while clinging to your existing repeat

circumstance due to the COVID-19 pandemic),

customer base, and just fervently hope for some

it can be daunting even to think of approaching

fair-weather sales quarters in the not too distant

your local market with aggressive marketing

future. However, withdrawing from all assertive

initiatives for your portable restroom rental

efforts toward acquiring new customers can be

services. Especially if your niche is luxury services

expected to further impact a business’s bottom

for special events, you may view your business

line during a time when sales have already

model as one that is subject to your market’s will

dropped severely.

and the ability for discretionary spending during

THE GLASS HALF FULL APPROACH

any given period. But, even in the construction

When prospective customers are tightening

and industrial blue unit market, there have been

their belts, and possibly struggling financially

production cuts across the board.

8 A ME RIC AN L IQUID WA S T E O C TO BER 2020

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Still, even with social distancing, people markets are returning and people are increasingly finding ways to engage with safety consciousness in various public activities. They’re planning events, launching projects, remodeling and making commercial and

...the web offers the greatest volume of consistent sales prospect traffic for virtually

private building repairs, and conducting myriad other

any market type, and because

activities requiring portable restroom facilities.

it’s the only medium that offers

As work goes on, commercial, industrial, municipal and private sites still need portable restroom services,

such a high degree of market

making any time a good time to present alternatives

saturation, ...in nearly any

to current providers’ rental products and services

kind of consumer market.

offerings, and to offer comparisons on service quality, perhaps on pricing, if appropriate, on reliability, and certainly on sanitary track records.

9 LOW- OR NO-COST TIPS FOR LEAD GENERATION

The key argument here though is not that there’s

There are multitudinous high- and low-tech systems

plenty of business to go around in your local market

and processes for lead generation designed to help

currently — there may not be. The point is that the

generate a steady abundance of high-quality sales

opportunities that are there to be acquired are worth

leads. Here are 9 key ways to generate more leads for

pursuing, vs. letting those pass your business by

your portable restroom business during the remaining

while more active competitors are still working their

months of 2020 and through 2021, to help your team

marketing and sales programs.

power through the potentially continuing economic

In any case, generating new sales leads does not have to be a costly undertaking. While you have employees, and perhaps partners with more time on their hands

effects these may bring and start generating some new business. Naturally, these are all suggestions for online

than usual during a slow quarter, you do have an

marketing improvements for you to make, because

opportunity to allocate some time and any available

the digital domain of the internet is the cheapest

skills to some highly cost-efficient marketing out-reach

place to operate either broad-scale or finely targeted

efforts. It may also be an ideal time to evaluate some of

marketing programs these days. That’s because the

your marketing systems for needed improvements, such

web offers the greatest volume of consistent sales

as those discussed below, to help boost lead traffic.

prospect traffic for virtually any market type, and continued on page 10

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BUSINESS CORNER

TECH NEWS

because it’s the only medium that offers such a high

target audience. Some very effective email marketing

degree of market saturation, again in nearly any kind

approaches applicable to portable restroom services

PR O D U C T W AT C H of consumer market:

1.

MAKE THE MOST OF YOUR IN-HOUSE EMAIL MARKETING TOOLS.

A S S O C I AT I O N N E W S

include:

4 General distribution list campaigns — Such as introducing new models you’ve added to your rental

Today’s single easiest and most cost-effective method

inventory, or ancillary product or service, or free

of keeping your business out in front of current and

accessories you’ve started offering, like music, lighted

potential customers and to build relationships and

mirrors, décor, etc., in your luxury restroom trailers.

program. Above 90 percent of U.S. Americans use

— Such as general follow-up reminders of changes

email. Email marketing yields as much as 10 times the

to services, pricing, model availability for repeat

number of responses than any other type of digital

customers with periodic activities coming up.

marketing method, realizing up to 4,000 percent

4 Event-specific notifications — Such as invitations to

ROI on average! That makes email the best financial

visit your yard and shop, to view trailer interiors and

I Nbrand T Hloyalty E N isEto Wmaintain S a robust email marketing

SP O T L I of Gany H Tdigital marketing method. performer Email puts you in direct communication with your

A S S O C Icustomized AT I O Ndistribution I N S I Dcampaigns ER 4 Group-specific

N D Eyour X team’s maintenance and sanitation learnIabout processes, recommendations to read important blog

continued on page 12

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BUSINESS CORNER

TECH NEWS

posts you’ve published and links to that content, the roll-out of your blog offering various content for

P R O D U C T W AT C H

industry knowledge sharing, etc..

2.

TAKE ADVANTAGE OF GOOGLE MY BUSINESS IN YOUR LOCAL MARKET.

A...providing S S O C I AT Idata-driven ON NEWS content can also be

of very strong value.

Optimizing your business’s profile for the Google My

It can generate

Business local pack is a Search Engine Optimization

high excitement, as long

(SEO) marketing basic. It increases your online visibility

IN THE NEWS

and accessibility for people looking for a local portable restroom rental service. SEO helps make sure your market can locate your portable restroom rental

current byS I D E R A S S as O Cit’s I AT ION IN promptly replaced, as needed.

company through their online searches. Methods for local SEO include using keywords that are relevant to web users in your local area, to your

to your website, and email your announcement rolling

to others likely to enter search criteria that are most

The blog content you publish can be of any nature,

relevant to their particular interests in businesses of

maybe about local or national current events relevant

your type. Additional approaches to fully utilizing this

to your business and its customers, or industry

critical Google advertising resource include:

information just for knowledge sharing, or perhaps

4 Claiming and optimizing your location listings, and

tips on ways to minimize customers’ costs for your

making sure that all of your operating locations are

services and maximize their benefits from the use

displaying in the Google search results for your local

of your products, or any of the countless topics that

area.

are sure to be of high interest to people looking into

4 Managing your portable restroom rental business’s

services of the kind your business offers.

Slocal P Opeers T L IinGtheHindustry, T to your niche market, and

ratings, and customer reviews, and local online social

I Nnew D Eblog. X out your

Evergreen content is always a solid investment. It’s

engagement.

enduring, and it is maintenance-free, i.e., not needing

4 Employing SEO plugins, to go deeper in optimizing

replacement or frequent updating to remain highly

your marketing website, to make it among the most

relevant. On the other hand, providing data-driven

attractive to the search engine’s algorithm.

content can also be of very strong value. It can

3.

generate high excitement, as long as it’s current by

PUBLISH VALUABLE FREE CONTENT FOR YOUR WEBSITE VISITORS.

While sales prospect and field service traffic is down for

promptly replaced, as needed. Offering web content of these kinds gives your

your portable restroom rental business, why not spend

target audience something free that is of strong value

a little of your time, or the time of your best writer on

to them and that costs your business very little or

staff, to put together an article, or a few articles, or

nothing to provide. That’s why content marketing

blog posts offering some information of high value to

has become so immensely popular among modern

your prospective and current customers. Add a page

enterprises of every size and kind. It enables you

continued on page 14

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

Think about how your A S prospective S O C I AT I O Ncustomers N E W S are thinking when they enter their search words in the Google search field in an attempt to find

IN THE NEWS

local businesses of your kind. A S S O C I AT I O N I N S I D E R to establish yourself as the industry expert in your market area, attracting your audience to look to you for information and products and services they need in portable restroom rentals and any related provisions

SPOTLIGHT

you may offer.

INDEX

Content marketing assets are excellent brand-building tools and growth boosters for your company’s emailing list, and they consistently perform very well in helping generate new sales leads and in helping promote movement of existing leads on through the sales pipeline and increasing conversion rates.

4.

OPTIMIZE YOUR WEBSITE FOR MAXIMUM SEARCH RESULTS ON GOOGLE.

Think about how your prospective customers are thinking when they enter their search words in the Google search field in an attempt to find local businesses of your kind. In other words, don’t think the way that you and other industry insiders think when you’re talking about your business’s products and services. Focus on how people outside your industry who need your services are likely to think and talk about the same products and services and pricing for those, and related search topics. Examine all the pages of your website, including blog content, and your online ads, posts on social pages, and all other online materials. Identify any bits of industryinsider lingo, and replace those with the kinds of language that you can expect prospective customers to use in their web searches for portable restroom rental

1 4 A MERIC AN L IQUID WA S TE O C TO BER 2020

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products and services in your region(s) of coverage.

Modern consumers say they rely on online reviews

Also identify places throughout the text on all your

when making buying decisions. Consumer data

website and social pages that present opportunities

indicates that:

to add in some ideal short- and long-tail keywords

4 90 percent of internet users indicate that their

(keyword phrases) — which are, again, the kinds of

purchasing decisions are influenced by online reviews.

words your prospects are likely to use when searching

4 Over 71 percent of web users say that positive

for businesses of your type.

online reviews increase their level of trust for

Be sure to intersperse your keywords and keyword

businesses in their local area.

overdo it. Google penalizes for keyword stuffing, and

6.

site visitors are more likely to be annoyed by such

Google processes a staggering 60% of all searches

a tactic than impressed by it. The judicious use of

on the World Wide Web, making it the largest search

phrases in an organic way that reads naturally. Don’t

PICK UP SOME CHEAP GOOGLE AND BING DISPLAY AD SPACE.

engine on earth. Google’s

keywords triggers the algorithm in the Google search engine to identify your website as the most

Former customers’ reviews are

relevant in your area to the search words entered. Google ranks your site on the local SERP based

expanse than any other internet ad platform. So, for your portable

some of a portable

restroom rental business, Google

restroom rental

AdWords should be understood

on this factor along with other optimization criteria.

AdWords spans a much greater

company’s

Some other SEO criteria that

most valuable

help your site rise in the Google

web marketing

rankings include sufficient use

assets.

as a fundamental of your digital marketing program. The various kinds of Google ads that draw in an audience are search, display ads, and video.

of page and section headers

Google’s advertising spans a

containing keywords, a strong

vast network of websites that

domain name in your URL, a well-functioning website,

can display your ads, all doing their part to generate

strong backlinks, and having your website in operation

well-qualified prospects for your marketing website.

for more than three years. For startup enterprises,

Such online ads are targeted to attract responses more

these are mostly things you can accomplish by using a

effectively than conventional types of advertising.

few online tutorials to pick up some very basic website

Bing and Yahoo display ads are also essential to the

modification skills to apply in preformatted WordPress

overall success of small business digital marketing

website templates.

these days. After all, Yahoo and Bing possess an

5.

aggregated 30% of the web consumer market. Spots

BOOST YOUR BUSINESS’S ONLINE REVIEWS.

on Bing Ad space can be up to 70% lower in cost than

Former customers’ reviews are some of a portable

comparable AdWords display ads, which means you’re

restroom rental company’s most valuable web

getting 30% more coverage at a huge cost differential

marketing assets. This is because word-of-mouth has

compared to Google.

historically proven to be the most effective marketing model for providers of any type of services or products.

Consider pay per click ads. That arrangement allows you to pay for the ad only when people click on it and continued on page 16

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BUSINESS CORNER

TECH NEWS

use that link to access your business’s website. As discussed earlier, your online display ad language

P Rneeds O DtoUbeCasT close W AT CH as possible to the kinds of search

...your website is a A S S O C I AT I O N N E W S modern small business

terms your potential site visitors can be expected to use. Use search terms that prospective customers in your local market will be likely to use, to help draw

requirement. Even if you don’t have the budget to hire an online marketing firm

your home area sales traffic to your site.

7.

LIST IN DIGITAL NETWORKS

I N T H AND E NDIRECTORIES. EWS

Another component of a fully developed online marketing program for a portable restroom rental business is inclusion in all available lead and referral

to design and optimize A S S O C I AT I O N I N S I D E R your site, you can and must still have an online marketing and sales program that is as

networks for services businesses. Some of the business

effective as possible

services directories in which you can have your

S Pcompany O T L Ilisted G H include T these below, among numerous

INDEX

others:

knowledge with them. Just maintain activity on those

4 Angie’s List 4 Internet Yellow Pages 4 Numerous online business directories

pages, to build a reputation for attentiveness to your

8.

MAXIMIZE YOUR SOCIAL MEDIA MARKETING EFFORTS.

followers. That behavior fosters trust and cultivates a sense of reliability for your business — the stuff of a great brand.

One of the highest-value web resources for building

9.

a brand is social media marketing. Social websites are

As the online showcase, and more, as the online

the premier venues for direct engagement with your

headquarters for your portable restroom rental products

target audience. People are staying connected with

and services business, your website is a modern small

family, friends, and business associates on their favorite

business requirement. Even if you don’t have the

social sites. That means social space provides an

budget to hire an online marketing firm to design

open opportunity for your business to be where your

and optimize your site, you can and must still have an

prospects and your current customers are, affording

online marketing and sales program that is as effective

you the most convenient possible access.

as possible. Go through the pages of your website

MAKE SIMPLE ENHANCEMENTS TO YOUR WEBSITE DESIGN.

Social media is the place to position yourself as an

and examine the elements on each one. If you have

industry expert available for free help and advice. It’s

someone with even very basic skills to populate web

an ideal way to engage and help people and to drive

pages, you can make significant improvements in your

some prospect traffic organically to your website.

lead generation efforts. Ask yourself if your web pages

Create a presence for your business on Facebook,

check all the basic boxes of a viable marketing site:

LinkedIn, Twitter, Instagram, and any other sites that

4 Fillable form to request information about services

have proven popular with your target audience. Work

and pricing

the pages to stay engaged with people who take an

4 Fillable form to report the need for service 4 Fully functional command buttons on each page

interest in your posts and share your professional

continued on page 18 1 6 A MERIC AN L IQUID WA S TE O C TO BER 2020

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BUSINESS CORNER

TECH NEWS

with links to internal pages P4RHome O D page UCT Wworking AT C H

convenient ways to build business relationships, a

A S S O C I AT I O N N E W S

4 Services information pages with links to fillable

referral base, and trusting relationships. So, the web

quote request form

is truly a marketing resource you cannot afford not to

4 An About page that tells about your business’s

maximize. Therefore, by any means, have a good looking, well-

history, culture, and a service philosophy

functioning marketing website with great messaging

4 The free content of value to prospects and

that motivates visitors to take the action of contacting

Icustomers N THE NEWS

A S S O C I AT I O N I N S I D E R your business to get more

4 Visually striking images, graphics, graphs, header fonts,

A good rule of

and/or other non-text elements

thumb is to focus

4 Contact options information on

your marketing

each page

dollars and time INDEX on websites your

4 Fillable referral form with

SPOTLIGHT

information about referral incentives

prospective and

4 Working links to all social media

current customers

pages on each page

4 Live in-line text backlinks to

most frequently

external highly relevant sites on

visit, such as social

each page of content

4 (Ideally) Blog with post content

sites and their email

that is of high relevance to site

accounts.

visitors

information about your products and services. Invest some time on SEO, so people can find your site. Invest some funds in hiring professional site design, SEO, content writing, and performance analytics, if feasible. Avoid the common mistake of companies that spend large percentages of their revenue marketing to potential customer groups without being focused on the core purpose of marketing. That purpose is to appeal to the particular needs and goals

4 (Ideally) One or more video clips showcasing

of customers that your company can fulfill. Another

equipment and staff in action

typical mistake is not being organized to accurately

4 (Optional) Page with discount incentives and/or free

track quantifiable marketing results.

trial service coupons

To understand how your marketing is performing

4 (Important) SEO optimizations throughout all web

for you, create the necessary metrics to measure the

pages, to ensure appearance on first SERP

degree of alignment (or misalignment) between your

4 (Important) Security plugins and site infrastructural

marketing trajectory and your company’s growth

optimizations

goals. Your marketing results tracking metrics should

4 (Important) Website optimization plugins for

include such as Track Qualified Leads Generated, Lead

WordPress or other applicable formats

Conversion Rate, Customer Acquisition Cost (CAC),

TAKEAWAY

return on Marketing Investment (ROMI), Number of

The world’s most cost-effective sales lead generator

Trial Offers Accepted, and Bounce Rates, among other

is online marketing. It’s also arguably one of the most

critical site performance quantifiers.

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Economic Recovery and Section 179:

An Important Tool for Your Business

It is hard to understate how difficult this year has been

give us some reason for hope. Following a drastic fall

for small businesses. According to a recent study, 31%

at the beginning of 2020, GDP growth across the world

of small and medium-sized firms are currently not

has steadily increased and is projected to continue in

operating due to a lack of demand and disruptions in

a positive direction. (Check out the OECD website for

cash flow. But the most current economic forecasts do

detailed economic analyses.)

Small businesses remain a vital part of our economy, and

companies, there are a few things to consider. First, if you are

they will be an important part of this recovery as well. But

thinking about selling, note that accelerated depreciation will

what can businesses due to promote growth in such an

create artificially low net income and therefore decrease your

adverse economic environment?

company’s valuation. If you anticipate entertaining offers to

There are two things that small businesses consistently

sell in the next year, inconsistency in net income could scare

identify as hurdles to growth:

off potential buyers. As with many

the first is difficulty navigating

tax and finance pitfalls, however,

This deduction allows you

careful record keeping will win the

week dealing with government

to write off the full purchase

follow “GAAP” (Generally Accepted

regulations and tax compliance,

price of a vehicle in the

Accounting Principles) as well as

year you buy it, rather

the discrepancy in net income to

tax burdens. Owners spend an average of six hours per

and many feel they lack the knowledge to navigate regulations effectively. The second hurdle to growth reported by most owners is the

than following a typical depreciation schedule.

day. Maintain a set of books that

a set for tax purposes, to explain potential buyers. Even if you have no plans to sell, taking advantage of a write-off

lack of access to capital. One in

requires thorough documentation

three businesses who apply for

of when and how the equipment

financing say they receive less than what they request, and

is used. It is strongly recommended you keep careful track of

many business owners rely on some amount of personal

all transactions related to your equipment, including repairs,

financing to both start and maintain their business.

registration fees, and even gas. If this is not yet a standard

One potential solution to ease both these burdens is a tax

procedure for you and your employees, make sure you

write off called Section 179. This deduction allows you to

implement those processes before you purchase the new

write off the full purchase price of a vehicle in the year you

equipment.

buy it, rather than following a typical depreciation schedule.

If this year has taught us anything, it’s that nothing ever

179 is ideal for companies operating equipment between

goes as planned. As you finish out this year and plan for

6,000 and 14,000 lbs, a range that captures the weight of

the next, it would be wise to take advantage of 179 while

most vans, SUVs, and trucks used for commercial purposes.

you can. Both economic and political change will continue

So long as the vehicle is put in service this year, and it’s used

to affect us in 2021, and regulations from this year are not

at least 50% of the time for business purposes, the entire

guaranteed to carry over into the next. Consult your tax

purchase price of the truck can be written off this year.

expert to determine if 179 can help your business recover and

Though the tax breaks from 179 are favorable for most

2 0 A MERIC AN L IQUID WA S TE O C TO BER 2020

thrive.

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Experience the

Imperial advantage Your Premier Tank Manufacturer Custom options available! WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 38 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead. • Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks Tanks available in your choice of metal - steel, aluminum or stainless steel. We’ve built over 150,000 tanks and counting.

Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 38 years, is the trusted choice for specialized septic solutions and expert service.

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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 21


IN THE NEWS

A S S O C I AT I O N I N S I D E R

OAKMONT CAPITAL SERVICES ANNOUNCES STRATEGIC PARTNERSHIP WITH BANDIT INDUSTRIES, INC. FINANCING PROGRAM HELPS DEALERS WITH EQUIPMENT SALES DURING PANDEMIC

S PCHESTER, O T L I PA G October H T 2020 – Oakmont Capital Services WEST

IN D E X Inc., headquartered in Remus, MI, Bandit Industries,

is proud to partner with Bandit Industries, Inc. to offer virtual

manufactures and supplies customized, hand-crafted equipment

financing and flexible terms to its dealers and end users. As a

to its customers. Bandit equipment includes hand-fed chippers,

direct, independent lender, Oakmont offers

stump grinders, skid steer attachments, The Beast®

Bandit dealers and their customers financing

horizontal grinders, whole tree chippers, and more.

options for all credit types. Oakmont also utilizes

“We’re building an important partnership with

virtual financing via E-docs and Remote Online

Elise and the team at Oakmont to offer our dealers

Notary (RON) to make funding possible during

and customers financing options with terms, rates,

the current pandemic.

and a process that makes sense during these

“Working with Bandit is always a pleasure, and Oakmont is

difficult times,” said Eric C. Sanko, Credit & Finance Manager with

fortunate to now bring our financing solutions to dealers and

Bandit Industries. “With Oakmont on board, we’re able to offer

customers of Bandit’s well-known and respected equipment,” said

customers another way to purchase customized equipment,

Elise Linn, CLFP and Business Development Officer with Oakmont

working with finance professionals who understand our business.

Capital Services. “Our team deeply understands both the financing

We’re eager to support our dealers and offer customers excellent

process and the equipment we’re helping to fund, making it a win-

service with this program and are glad to have Oakmont as a

win for all involved.”

strategic partner.”

OAKMONT CAPITAL SERVICES EXPANDS OPERATIONS AND SALES TEAMS THREE EXPERIENCED EQUIPMENT FINANCE PROFESSIONALS ONBOARD WEST CHESTER, PA October 2020 – Oakmont Capital Services

Trista Stangler recently came on board

(OCS) has expanded its Minnesota-based team by adding three

as a Titling & Operations Specialist. With

equipment finance specialists in operations and sales. As an

seven years’ experience in the equipment

independent direct lender, Oakmont is committed to offering

finance industry, Stangler has worked across

customers the best equipment financing rates via a virtual process.

various roles, including reception, funding,

Amanda Bialka, CLFP, joined Oakmont as a Credit Analyst. Bringing nearly ten years of experience with her, Bialka will add to

customer service, and titling. Stangler’s hybrid background will benefit Oakmont’s growing operations team. “As our Minnesota team broadens, we’re thankful to have

the underwriting team with her financial

brought on three talented professionals who understand both

statements and advanced credit analysis

the equipment finance industry and the onboarding process,” said

expertise. She will also work closely with the

Daryn Lecy, CLFP and Vice President of Operations. “Our ongoing

syndication department in her new role.

objective is to provide funding for businesses with the smoothest

Tracy Schneider, CLFP, is Oakmont’s new

process possible, maintaining excellent customer service. We are

Sales Assistant. Schneider works directly with

proud to expand our team as we welcome Amanda, Tracy, and

Oakmont’s Business Development Officers to

Trista who will help to ‘make it possible.’”

support the credit and funding process while ensuring excellent customer service. Bringing

Oakmont Capital Services, LLC, headquartered in West Chester, PA,

six years of adeptness to her role, Schneider

with an office in Albany, MN, is a fast, affordable, reputable solution to

will help develop protocols to further enhance the customer experience. 2 2 A MERIC AN L IQUID WA S TE O C TO BER 2020

financing. Founded in 1998 by Managing Members Joe Leonard, CLFP, and Megan Zoba. For more information, visit www.oakmontfinance.com.

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TELETUBE® FLEXICORE® HEAVY-DUTY CLOSET AUGERS THE MOST DURABLE, KINK-RESISTANT AUGER IN THE INDUSTRY ADDS 3 EXTRA FEET OF CABLE FOR STOPPAGES JUST BEYOND THE BOWL! The innovative Teletube® heavy-duty closet auger from General Pipe Cleaners – the industry’s most durable closet auger – excels at clearing stoppages just beyond

The optional down head follows bowl contours – and springs through sharply angled passages while protecting inner walls from chipping or breaking.

the bowl.

You’ll also want the optional Closet Auger Bag. General’s

No need to pull the bowl! The Teletube carries three

convenient carrying case puts an end to dragging

extra feet of Flexicore® cable telescoped inside the guide

dripping closet augers though homes, hospitals, and

tube. Just push the button for extra cable length when

offices.

you need it.

It keeps your closet auger contained and out-of-sight to

General’s Flexicore closet augers are the ideal

and from jobs. Three vent holes let the auger dry between

tools for clearing clogged toilets. The strength and

tasks. And thick shoulder strap keeps hands free to carry

durability of the Flexicore cable inside make the

other tools.

difference.

For details, contact the Drain Brains® at General at

Flexicore comprises two layers of tempered spring

800-245-6200 or 412-771-6300, or visit www.drainbrain.com for more information. 

steel coiled tightly over a core of 49-strand wire rope – for remarkable resistance to kinking. The design is so tough, it’s guaranteed against breakage for a full year – including damage to the cable, as well as to the closet auger’s

General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment.

other components.

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

THE PC10 SERIES POWER CORD REEL JOINS THE LINE-UP OF UL LISTED CERTIFIED COXREELS® PRODUCTS. Coxreels® the industry leader in hose, cord, and cable reels, is excited to announce that our PC10 Series, compact power cord reel, joins our UL-approved product line in both the United States and Canada. The approval signifies that most of our power cord reels meet or exceed the minimum requirements for the prescribed product safety standards as determined by Underwriters Laboratories (UL). The new additions to Coxreels’ UL-Approved product line demonstrate Coxreels’ dedication to ensuring that

each one of our products has been built to standards only depicting the utmost levels of safety, performance, and customer satisfaction. Coxreels® PC (Power Cord) Series reels are heavy duty, industrial-grade power sources. They replace tangled extension cords and self-retract to increase safety,

TACKLE THE TOUGHEST JOBS WITH QUALITY YOU CAN TRUST!

productivity, and efficiency. The PC Series are designed for long-lasting, hassle-free performance even under the most demanding conditions. The PC10 Series models now proudly accompany a substantial amount of Coxreels® UL-approved models within the family of PC Series power cord reel products. The new UL approvals represent Coxreels® continued commitment to meet the needs of their customers in the United States, Canada and around the globe. Coxreels® has remained steadfast and focused on manufacturing high quality professional grade hose, cord, and cable reels since 1923. Offering a full product line serving the industry in every channel and application,

PRO GRADE

HOSE, CORD, & CABLE REELS

Coxreels® takes great pride in designing, building, and supporting all of their products right here in the U.S.A.

Efficient Septic & Sewer Clean-Up Operations Enhance Worksite Safety Corrosion Resistant, PowderCoat or Stainless Steel Finishes LEARN MORE:

PRESSURE WASH | FLUID TRANSFER | VACUUM | AND MORE

TOLL FREE | 800.269.7335

FOLLOW US:

For further information on the Coxreels® custom products, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.

www.coxreels.com 2 4 A MERIC AN L IQUID WA S TE O C TO BER 2020

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TARGETING USA, Latin America & The Caribbean

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INDEX

SPOTLIGHT

HARRIS SEPTIC

PUMPING& HAULAGE friendly and professional service since 1975

O

n the far side of Lake Ontario, just a hop, skip, and a jump from Vermont in Ontario Canada is Harris

Septic Pumping and Haulage, a septic service and

During the current pandemic, Harris Septic has had to take special measures to protect their customers and themselves. Like many companies, they have

portable toilet rental company

been working out many service

that has provided friendly and

contracts via phone and email,

professional service to their area

completing work or deliveries

since 1975. It is a family-owned

while remaining distant from

and operated company that

the customer. Fortunately for

earned a place of prominence

the company, and their local

as the go-to septic and portable

community, this hasn’t slowed

toilet rental service in their

them down one bit. The fact

community by providing prompt,

remains that you don’t need to

professional, and friendly service

be labeled by local authorities as

when no one else would. Owned

an “essential service” to be one.

and operated by just three

When the service you provide is

people, the owner, his wife, and daughter – Harris

truly essential, the people in your community will seek

Septic does a heck of a lot of work in a location with

you out. The people at Harris Septic have found this out

serious septic needs.

first hand. continued on page 28

2 6 A MERIC AN L IQUID WA S TE O C TO BER 2020

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continued on page 30

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INDEX

SPOTLIGHT

Harris Septic Pumping and Haulage does more than just septic pumping and hauling. They also offer bin rentals and hauling and portable toilet rentals.

professionalism that one would expect from a multinational corporation. This is something that Harris Septic With their main offices in Peterborough and Mamora,

has in common with many of the local-level organizations

Ontario, Canada, a location with an unusually high water

that we cover. They are a small and scrappy, family-owned

table, they have their work cut out for them. As any

company that’s willing to do the kind of work that no one

homeowner who lives near the coast, large estuaries, or

else will do. If you ask us, it’s downright heroic.

a massive lake system knows, a high water table brings

But, of course, Harris Septic Pumping and Haulage does

special problems for septic systems. In most areas,

more than just septic pumping and hauling. They also

regulations require at least three feet of sufficient filtering

offer bin rentals and hauling and portable toilet rentals.

soil between the seasonal high water table level and a

They work on a wide variety of project types including

septic system. This is called the purification layer, and

construction, special events, and private parties. If you

its purpose is to protect the groundwater from being

look at their website, you’ll see these project types listed,

contaminated by sewage. Hydraulic septic systems must

but they also offer a space to write in your project type

be designed to anticipate and respond to seasonal high

and the date by which you want it to be completed.

water table levels to accurately determine where the tank

This just goes to show how surprisingly flexible this

and absorption field should be placed. Most of the time,

company is.

this is done by analyzing soil samples and careful hydrogeologic study. As you can imagine, that’s a heck of a lot of work for

If you scroll down a bit from there on their contact page, you’ll find a complete list of services, which includes rentals for portable toilets, washroom trailers,

a three-person team. But Harris Septic has earned its

construction units with heating and running water,

position as the local leaders in the industry simply by

handwash stations, streetside garbage bins, and septic

being willing to do this kind of work with the kind of

service. continued on page 30

2 8 A MERIC AN L IQUID WA S TE O C TO BER 2020

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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 29


SPOTLIGHT

INDEX

Of course, their portable toilet rentals are second to none and certainly stand head and shoulders above any other such service in their region. Their portable toilets come with a host of options like wedding white for large weddings, wheelchair access ramps, flushable units, and more. They also offer ruggedized portable toilets for use on construction sites, portable wash stations, sanitation stands, and sink units. Their sanitation stands are another product that few similar companies offer. These units are something that no work site should be without. With today’s health concerns, it is a great way to enable everyone at an event to make sure their hands are clean and sanitary- which is especially important at events where food is served. But our treatment of Harris Septic Pumping and

One of the most

Haulage would not be complete without mentioning

outstanding services on

stall units. These trailer bathrooms offer a men’s and

their resume is their streetside garbage bin rentals and hauling for the simple fact that

the unusually high quality of their specialty wedding women’s stall side by side. They are complete with all the amenities of a home restroom with a sink, mirror, and washstand, and they have hardwood flooring and faux marble counter-tops. Finally, Harris Septic is one of just a handful of septic

next to zero other septic service

service companies that has a website that is mobile-

providers we’ve covered offer it.

that connects you directly to their home office phone

device-friendly with clickable buttons on each page line. On top of that, their Facebook page has more than 400 followers — which goes to show they must

One of the most outstanding services on their resume is their streetside garbage bin rentals and hauling for the simple fact that next to zero other septic service providers we’ve covered offer it. This could be the one

be doing something right! Sources http://www.harrisseptic.com/ https://www.facebook.com/harrissepticpumping/about

thing that most sets Harris Septic apart from other similar companies.

3 0 A MERIC AN L IQUID WA S TE O C TO BER 2020

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509.785.2955 Vi si t Us CALL FOR UPDATED LIST OF


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INDEX

Abbott Rubber CO. Inc...................................................2 800-852-1855 / pumperhose.com

General Pump................................................................ 23 generalpump.com

Peterson Products...........................................................6 800-669-1434 / pipeplug.com

American Jetter............................................................. 32 866-944-3569 / americanjetter.com

GSBB Services, LLC....................................................... 32 843-535-5712 / www.gsbb.biz

PolyJohn Enterprises................................................... 35 800-292-1305 / polyjohn.com

Aqua-Zyme Disposal Systems Inc............................ 2 979-245-5656 / aqua-zyme.com

Imperial Industries Inc................................................ 21 800-558-2945 / imperialind.com

Armal Inc......................................................................... 17 866-873-7796 / www.armal.biz

In The Round Dewatering......................................... 10 317-539-7511 / ITRDewatering.com

Best Enterprises Inc..................................................... 13 800-288-2378 / bestenterprises.net

J.C. Gury Company Inc...................................................6 800-903-3385 / jcgury.com

Bright Dyes..................................................................... 32 800-394-0678 / brightdyes.com

Key Commercial Corp................................................. 10 877-333-4539 / keycommercial.com

Cam Spray....................................................................... 19 800-648-5011 / camspray.com

Kuriyama of America, Inc........................................... 27 847-755-0360 / kuriyama.com

Com Vac..............................................................................5 800-243-7986 / comvacsystems.com

Mid-State Tank Co., Inc..................................................4 800-722-8384 /midstatetank.com

Comforts of Home....................................................... 34 877-382-2935 / cohsi.com

Navitas Credit Corp...................................................... 14 800-422-1844 /navitascredit.com

Coxreels............................................................................ 24 800-269-7335 / coxreels.com

Norweco Inc......................................................................7 800-667-9326 /norweco.com

F.M. Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . FC 877-889-2246 / fmmfg.com

NozzTeq........................................................................... 29 866-620-5915 / nozzteq.com

Vacuum Sales Inc.............................................................3 800-547-7790 / vacuumsalesinc.com

Fruitland Manufacturing .......................................... 11 800-663-9003 / fruitlandmanufacturing.com

Paul Swoyer Septics LLC.............................................BC 830-935-4936

Westmoor Ltd................................................................ 32 800-367-0972 / westmoorltd.com

3 4 A MERIC AN L IQUID WA S TE O C TO BER 2020

Power Line Industries / Hot Jet USA...................... 32 800-213-3272 / hotjetusa.com RCS II Inc......................................................................6, 19 518-812-0000 / septicdrainer.com Robuschi ......................................................................... 31 gardnerdenverproducts.com • Roth Global Plastics........................................................4 866-943-7256 / roth-america.com Stamp Works.................................................................. 32 800-758-2743 / sales@stampworks.net The Water Expo............................................................. 25 305-412-3976 / thewaterexpo.com Transway Systems Inc................................................. 33 800-263-4508 / transwaysystems.com

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There’s Nothing Scary About Proper Sanitation…

UNLESS YOU’RE A VIRUS PolyJohn has the portable toilets, sinks, hand sanitizer stands and supplies you need to maintain the highest levels of sanitation. When your customers demand durable and dependable solutions, choose PolyJohn.

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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 35


3 6 A MERIC AN L IQUID WA S TE O C TO BER 2020

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Profile for Gideon

American Liquid Waste - October 2020