Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner.
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that.What we?d like you to remember is simply this: Together,we will succeed
At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration We would be honored to represent you.
Yourproperty
Theattention yourpropertydeserves
At Gibson Sotheby?s International Realty,we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy.We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
Yourcommunity isourcommunity
For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities. It is this deep sense of place shared with our clients that sets us apart
NORTH SHORE
BOSTON
METROWEST
SOUTH SHORE
SOUTH COAST
You?lllike thewaywework
Together we?ll follow a proven path to success.
1
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light
2 3
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
CLOSING THE TRANSACTION
We?re with you every step of the way,from due diligence to signature of the deed
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price.We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Yourpartner
TrishaSolio
Since 1986, through all kinds of markets, hundreds and hundreds and hundreds of people have trusted Trisha Solio to guide them through buying or selling their biggest asset ? their home With Trisha's depth of knowledge of markets, houses, and negotiating, she elevates her clients' expectations and achieves great results for them Because of her extensive experience in real estate transactions, she is intuitive at anticipating potential problems and creative in resolving them
Whether she is developing a custom marketing plan to sell your home or helping you devise a successful strategy for finding the right home, you can count on her to have your best interests at heart and to bring wisdom, clarity, and patience to the process. Her warmth and sense of humor often make what could be a stressful experience into an uplifting one. That?s why so many of the people she has worked with come back to her for all their real estate needs and love to refer their friends.
Trisha is a top selling agent and perennial winner of real estate production awards and was named a Top Boston Real Estate Agent by Boston Magazine in 2019. Trisha is a National Association of Realtors Green Designee, a Seniors Real Estate Specialist (SRES), and an Accredited Staging professional,among other designations.
REALTOR®, SRES®, Green ASP Staging Professional 617293 8070
Trisha Solio@GibsonSIR com thesurrealtors.com
KathyPower
Kathy Power brings over 20 years of experience with the Surrealtor team and many years of experience in marketing, customer service, and business consulting She talks like a banker, listens like a therapist, and acts as a good friend. With her perceptive understanding of what you want and need, she is effective at producing real estate results for you.
Kathy's skill at financial analysis of real estate investments is expressed in The Surrealtors' Investment Decision Worksheet, which helps buyers and sellers to calculate scenarios, compare properties and make sound decisions
Kathy's technology talents bring the Surrealtors' buyers and sellers an edge in search and marketing, including custom websites for properties we list. Her mastery of the myriad details that make up a real estate transaction assures that everything is handled so you can relax and start packing
Kathy's life experiences include building a house from the ground up and conceptualizing, designing, and operating a successful restaurant. She has a Masters in Philosophy, Ethics, and Writing and is a published writer.
Yourbrokerage
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 27 offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals.
Scan to view our office locations
$3.39 Billion in sales volume in 2024
1 Massachusetts-based firm by Sales Volume Highest Average Sale Price Among the top 10 firms
Offices in Massachusetts 50 0 + Agents and 50+ staff
Letusbeyourguidestoa greatrealestateexperience
Why Choose Us
The Surrealtor Team brings a unique blend of experience, skills, systems and qualities to help you achieve your real estate needs,goals and desires
- Our 40 years of experience means that we know houses and we know the real estate market and how it works.
- Our skills include detailed research, creative marketing, perceptive listening, masterful negotiation, New/ Now/ Next technology.
- Our systems mean that your purchase or sale will betransacted successfully and efficiently
- We bring caring, loyalty, humor, wisdom and honesty to our real estate clients and commit to being their real estate resource for life with our Home Infinity Program.
88% of our business comes from returning clients and referrals. We want to deliver you the same outstanding experience that keeps them coming back
At thedoortothenext changeinyourlife
When it's time to sell your home,you want superior results.You need a real estate team who will do an outstanding job from the minute they walk in your door to the final handing over of the keys The Surrealtor Team is here to get your home sold at the highest possible price,in the smoothest and most efficient manner, so you can move on to whatever is next
Exceeding
Your Expect at ions
Paying a real estate commission is a significant investment To get a good return on that investment,you need The Surrealtors,who excel at every phase of the real estate process
- We read the market to price your home strategically.
- We present your home to its best advantage
- Our breadth & depth marketing shows off your home to the widest possible audience.
- We negotiate masterfully for your best interests.
- We search out & adopt New/ Now/ Next technologies to stay cutting edge
- We fuss over the details large and small,so you don't have to.
Our Specially Designed Market ing Plan for Your Home
- Beautiful custom website
- Posting on the most trafficked real estate websites
- Professional photography and design
- Glossy,full color print materials
- Our network of relationships with Realtors who will bring buyers
Represent ing Your Best Int erest s
You need a real estate team who can execute every phase with excellence.But you also need someone who understands that your situation is unique,who will listen to you, who will communicate clearly,and most important, who will put your needs first
Why not invite us over to give you a free estimate of your home's value You can get to know us and what we can offer,and we can talk together about how to meet your real estate goals.
10stepstoselling yourhome
0 1 | Find a real est at e agent
Your agent is your partner in the selling process and has just one objective? to make sure your house is sold at the best price and terms the market can deliver We put you first We will sell your home at the best possible price and terms, holding your interests above everyone else?s, including our own Our skill and caring will guide you through the complex real estate process to a successful outcome and an excellent experience
02 | Prepare your home
There may be some things you can do before you put your house on the market that will bring you a better price We help you strategize Whether it?s polishing and de-cluttering, staging rooms, or minor repairs and improvements, we can tell you what will bring you the best return for the time and dollars invested
03 | Price it right
Factors like location, condition, and recent sales of similar properties all affect the selling price of your home A smart listing price will position you to get maximum value from your sale We know houses and we know the market. Since 1986 we have helped people sell their homes in all kinds of markets. We know how to calculate and communicate the real value of every aspect of your home We will develop a pricing strategy with you to sell your home at the best possible price.
0 4 | Tell t he world about it
To get the best price, your home needs to be exposed to the widest number of people who might be interested in it. Online. In print. In person. Our extensive marketing plan includes creating a custom website for your home We use the most trafficked real estate websites, video, professional photography and design, and we network with hundreds of real estate agents? all to bring you the greatest number of potential buyers
0 5 | Show your home t o it s best advant age
Although you may still be living in your home, you?ll need buyers to imagine how they will make it their own We point out your home?s best features to help buyers imagine the possibilities Our selling experience and knowledge of houses allow us to address any buyer concerns and put them in perspective. We share buyers?and agents?feedback with you to fine tune the selling strategy
0 6 | Offers
An offer starts a conversation between a potential buyer and you. It is important to consider not only the price and terms, but also the buyer?s qualifications and ability to complete the transaction We are master negotiators We have negotiated the sale of over 1,000 properties, and we will get you the most advantageous results. We research extensively and factor in everything we can know and intuit about the buyer and the market In addition, we are expert at assessing whether the buyer can close the sale at the price and terms offered (particularly important if there are multiple offers)
07 | The Inspect ion
The buyer hires a home inspector to determine if there are hidden defects with the structure or systems of the property. The offer?s Inspection Contingency protects the buyer if significant unforeseen problems are discovered We are there We accompany the inspector and pay close attention If unexpected problems come up, our strength is to read the situation and use our extensive knowledge of houses and people to work through the issues and bring about the best outcome for you
0 8 | The Purchase and Sale Agreement and t he Appraisal
Your attorney will negotiate the P&S, the final, detailed sale contract. Once it is signed, the buyer?s lender sends an appraiser to make sure that the value of the property justifies the purchase price We go above and beyond We do whatever it takes to coordinate the execution of this important document on time And then we bring our expertise and our research to mount the strongest argument to the appraiser in establishing your home?s value
0 9 | All t he final det ails
From this point, there are still a number of critical details to complete before your house is successfully sold Dates, deadlines, and documents rule this final stretch of the process We sweat the details Our proven transaction management system assures that nothing is forgotten,everything is on time, and you can quit worrying and finish packing.
10 | SOLD!
In a final walk-through, the buyer checks that the house is in the agreed upon condition The closing brings all the parties together to sign the necessary papers, exchange monies and keys, and complete the sale.Home Infinity Plan.The closing is the end of this intense experience,but we hope it doesn? t mean the end of our relationship Our Home Infinity Plan (HIP) invites you to call us for any real estate related question or need from now until forever.We?ll be glad to help.
Ourbreadthanddepth marketingplanforyourhome
We market your home in all of the ways that people shop for homes today. Below are some of the tools we use to bring the greatest number of potential buyers for your home
Ext ensive and Cust omized
Our extensive marketing plan continually evolves to take advantage of real estate trends and New/ Now/ Next technologies We develop a customized marketing plan for every property we represent We'd love to discuss creating a marketing plan designed especially for your home
Inadvance,inprint, online,inperson
What We Will Do For You
In Advance,we will
- Assist you in staging your home and provide tips on how to prepare for showings.
- Review your home?s curb appeal and recommend possible improvements to yield the highest price
- Notify buyers we know who are shopping for a home like yours
- Invite our extensive network of area agents to stop by and preview your home for possible buyers.
In Print, we will
- Photograph your property,interior and exterior
- Professionally design and print full color marketing materials for your property.
- Display a full color poster of your property in the most exciting real estate window gallery in Jamaica Plain Centre
Online,we will
- Have your home professionally photographed for a Virtual Tour and link to it in all our electronic marketing pieces
- List your home in all the relevant multiple listing services with multiple photos,accurate details and an attractive description
- Email alerts to area agents whose buyers?search parameters match your home?s features
- Design a custom website named "YourHome'sAddress com" that includes photos, details,an attractive description of your home and floor plans Your home?s web address will appear in all marketing materials on-line and in print
- On your home's website,area maps and links to neighborhood services and local businesses will introduce potential buyers to your neighborhood The website will also alert them to upcoming Open Houses.
- Announce Open Houses in Realtor com,MLS,LINK,Boston Homes,the Boston Globe, Boston Herald,Boston.com and all the home search websites that announce Open Houses
In Person,we will
- Accompany showings so that we can point out your home?s best features and help buyers imagine the possibilities.
- Host Open Houses and follow up by phone or email with every visitor or their agent
- Contact our extensive network of area agents and alert them that your home is on the market
What?sthevalue ofmyhome
When you begin to explore selling your home, getting an idea of its value is a concrete first step that helps you begin to imagine your options.
Some Fact ors We Consider
- Recent sales of similar properties
- Current market trends
- Location/neighborhood
- Size and layout
- Infrastructure,condition and finishes
- Parking and amenities
Refining t he Analysis
We can use information you provide to estimate the value of your home But every home is unique Any number of elements? charm, character, setting, decor, curb appeal? influence the market value We'd be happy to stop over, no strings attached
A B REAT H TA K I N G PI ECE OF CH OREOGRA PH Y
Buyingandselling atthesametime
Selling one house and buying another is a lot like a trapeze act? hair raising and possibly disastrous when attempted by amateurs, a breath-taking piece of choreography when executed by an experienced team
- Should I sell first or buy first?
- Should I think about keeping this house as a rental and buying another?
- What happens if someone is ready to buy my house but I haven't found something I really like yet?
- What if I find the perfect home,but mine is not sold yet?
- What are the financing questions I need to get answered?
- What about tax planning? Are there special things I should know?
- What is a kickout clause? What is a bridge loan?
- What if the worst case scenario comes true? Who helps me then?
- What's my back up plan?
Every Sit uat ion Is Unique
Each experience of buying and selling at the same time is unique. No one formula is right for everyone But there is one thing that you can do to put yourself in the best position possible You can hire a Realtor who excels at every phase of the real estate process and who also understand your needs, your resources,and your tolerance for uncertainty
Condoconversion
What Is Condominium Conversion?
Condominium conversion is the process of dividing and selling individual units in a multi-unit building A buyer purchases a unit and shares ownership of the land and common areas with other unit owners
When Does Condo Conversion Make Sense?
When you?re thinking about selling a multi-family building, sometimes converting to condominiums is more profitable than selling the building as a whole Condo conversion is not the best approach for every building
Some factors to consider include:
- The current market for the finished product
- Setting of the property
- Neighborhood
- Size and layout
- Infrastructure,condition and finishes
- Parking and amenities
- Local restrictions and regulations
How We Can Help
With our team's 40+ years combined experience, we?ve guided owners like you through the conversion process in all kinds of markets with all kinds of properties in all kinds of condition We?ll prepare a current market analysis of your property?s value as a multi-family, as condominiums in as-is condition and as improved/renovated condominiums, so that you can make a smart decision about what's the best approach for you.
We will
- Analyze market trends for your type of property in your location
- Evaluate what renovations, upgrades,and updates are most strategic
- Specify what will enhance the value of each unit
- Create a pricing strategy for successful sale in the current market
- Prepare and execute a comprehensive marketing plan for your property
- Help assemble an effective team of architect, attorney,contractors
- Manage the complexity of getting the units closed in a way that satisfies all the lenders
In short, we have the knowledge, experience and resources to help you make the best decisions, large and small, and achieve an outcome beyond your expectations
Investors
Our years of experience include not only residential real estate, but business consulting and investment real estate as well Whether you're a developer or looking for rental income, whether you want a long term buy and hold or a shorter turnaround like a condo conversion, or you're hoping to parlay a real estate investment into college tuition or an early retirement, we have the strategies, tools, and expertise to help you achieve your goals
Buying
If you're an investor/ buyer, our team can guide you to smart decisions that consider cash flow, risk, ROI, upside potential, neighborhood trends and best use. We don't wait for the market to offer up a smart buy? we'll go find it for you.And we have a great eye for a diamond in the rough.
Selling
We consistently get our investor/sellers top price for their investment properties by demonstrating the value of every aspect of the property to potential buyers
Invest ment Tools
In short, we have the tools to treat investment in real estate as the business decision it is Take a look at a sample of our Investment Decision Worksheet here Call or email today to discuss your real estate investment needs and ask for your customizable Investment Decision Worksheet
Taxdeferred 1031exchanges
When you sell an investment property and you have a capital gain, you may owe taxes on that gain But in certain circumstances, if you re-invest that gain in another investment property, the tax obligation can be deferred until you sell that property
Defer Taxes Again and Again
If you re-invest those proceeds into another real estate investment property purchase, you may be eligible to defer taxes on the gain(s) again for as long as you continue to buy and sell investment real estate. The section of the IRS Tax Code that sets out the rules for this is Section 1031, so these are called 1031Exchanges or Tax-Deferred Exchanges.
St rict Rules and Timelines Apply
1031 Exchanges are complicated. But they are a really good way to manage your investment dollars To successfully complete a 1031Exchange, you?ll want to be sure to work with a Realtor who is intimately familiar with the process, timelines and requirements You?ll also need an attorney with experience in 1031 exchanges and a ?qualified intermediary?to handle the funds on your behalf
We Can Ease Your Mind
If you?re thinking of buying or selling an investment property, call The Surrealtors first. Put our experience in 1031 exchanges to work for you We are expert at helping people buy and sell their investment real estate with the best possible outcome.
Sotheby?sis morethan justourname
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world
Global sales volume 2024,USD
26,10 0
Sales associates
1,10 0
Offices worldwide
33 Million sothebysrealty com visits in 2024
# 1
Most profiled real estate company in the news
1 2 Million Engaged social media followers
65 Million + Videos played in 2024
1744
The year our heritage began
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in more than 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours
Visitors from outside the U S Organic search traffic Videos played in 2024
Rental Properties
Topmediapartners drivetrafficto
As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
20 24 Press Share of Voice
Sotheby?s International Realty
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & V?lkers
Christie?s International Real Estate
Knight Frank
Berkshire Hathaway HomeServices
Keller Williams Realty
Volume Reach
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications.We would love to work with you and show you why we?ve earned the trust of so many clients.Trust,of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensive and customized plan for your home