KF Marketing Collateral | 2025

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Powerfultogether

Partnership matters

Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner.

Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that.What we?d like you to remember is simply this: Together,we will succeed

At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers.

Thank you once again for your consideration We would be honored to represent you.

KristinFrancoeur

Kristin Francoeur's twenty plus years in the real estate industry has earned her a stellar reputation and the trust of her clients, many of whom become lifelong friends.

With vast interior design knowledge and important local connections in the trades, Kristin works with grace, class, happiness, creativity, and incredible patience and tact. Whether it?s preparing a property for sale, advising on improvements to add value to a property, or helping to facilitate financing, Kristin brings a high level of expertise, energy, and dedication She has distinguished herself as a top producer in the marketplace, offering strong negotiation skills and delivering a comprehensive set of services.

When representing a seller, Kristin tailors her strategy to position each property in the market and leverages her interior design skills to maximize value for her clients She is truly the all-in-one package when it comes to

making homes attractive for sale and living As a buyer?s representative in this competitive market, Kristin helps her clients find homes that meet their needs and effectively presents the strongest offer and terms, all while ensuring they get the best value for their investment As a resident of the sought-after North Shore, she is deeply embedded in the community and can identify new opportunities, fast

Prior to her career in real estate, Kristin forged her sales and marketing capabilities at some of the most well-known consumer brands in the world. In her personal time, Kristin continues to redesign her village home, transforming it from a dated mid-century to the same beach elegant "Coastal Living" quality she brings as she stages her listings.

Kristin and her husband, David, are busy raising three daughters, Caroline, Emma, and Lily in Manchester-by-the-Sea.

TOTAL SALES VOLUME

$41,990,000

# 1 AGENT IN MANCHESTER BY THE SEA

Global Real Estate Advisor

Kristin.Francoeur@GibsonSIR.com

978 270 7929

KristinFrancoeur.com

Source: MLSPin

Thereviewsspeak forthemselves.

"Last year,arealtor friend who didn? t work in theNorth Shoreintroduced Kristin to usand weareso thankful hedid.Shethoroughly knowsthereal estatebusinessand havingpurchased and sold six different propertiesover thepast ten years, weknow how arealtor can makeor break theprocess. Handsdown, Kristin hasbeen oneof thebest realtorswe?veever worked with.

Her helpful andfunpersonality,aswell asher hardworkingsensibility,made the entire process a pleasure. During our home search, we actually lived overseas(!) makingit that muchmoredifficult tofindahouseinanalready bad buyer?s market but we put ourselves in her hands and when ahouse poppedonthemarket that fit our wishlist,shewasliterallythefirst person throughthedoor.Whilewesat onourcouchinBelgium,shezoomedwithus sowecouldseewhat theinsideandoutsideof thehouselookedlike.Wegot toseethelight andthewoodfloorsandthelayout.Sheevenwent downinto thebasement to giveusan ideaof thehouse?sbones.And when weput an offer in, she guided us through the process, giving fantastic advice that ultimatelyledtousclosingonthehousewithinamonth.

Weareso thankful to havehad Kristin Francoeur asour realtor.Her lovely personality, as well as the care she provides for all of her clients are unmatched.Honestly,her last namesaysit all,franccoeur,or sincereheart. A thousandthankyous,Kristin!"

THE KALENOSKI FAMILY

"Kristinandher teamwere amazingfor our First-time homebuyingexperience! We wereunsureif it waseven possible,or if thetimingwas right for us,but Kristin madeit arealityfor us.She wasverysupportiveof us andwhat wewerelooking for inahome.Whenwe foundahomeweloved,she gaveustheright tools, resources,andadviceto makeconfident decisions everystepof theway.For suchastressful situationof first-timehomebuying,she madesurewewerenot overwhelmedbyexplaining theentireprocess,making suredeadlinesweremet, andall of our baseswere covered.Weareveryhappy tohavehadKristinbyour sidewhenbuyingour first home!"

"Buyingahomeisexciting but canhavemanytwists andturnsespeciallywhen youaredealingwith exclusiveproperties. Sellingoneisevenmore challenging. Wehavedone bothwithKristen. Shewas alwaystheretoresolve issuesandguideustothe desiredconclusion. She doesnot approachit asa transactionof anasset; rather,shepartnerswith her clientstoachievetheir goals. Shehasboththe highest integrityandthe warmest heart. Sheisalso apowerful forcewho achieveseconomicsuccess for her clients. Inthecase of our ?topof themarket uniqueproperty?shewas abletoexecutea transactionthat not only exceededour financial goalsbut alsoachievedour objectiveof findingabuyer that lovedour propertyas muchaswedid. Inreview terms,sheisafiveout of fivestars!"

JEFFREY BURBANK

A SELECTION OF Significant Sales

MANCHESTER-BY-THE-SEA

69 Bridge Street

Sold for $2,995,000

Represented Seller

MANCHESTER-BY-THE-SEA

35 Coolidge Point

Sold for $13,350,000

Represented Seller

MANCHESTER-BY-THE-SEA

146 Bridge Street

Sold for $2,950,000

Represented Buyer

MANCHESTER-BY-THE-SEA

64 Beach Street

Sold for $1,550,000

Represented Buyer

MANCHESTER-BY-THE-SEA 16 Rockwood Heights

Sold for $1,600,000

Represented Seller

MANCHESTER-BY-THE-SEA 22 Hickory Hill Lane

Sold for $1,450,000

Represented Seller

Yourproperty

Theattention yourpropertydeserves

At Gibson Sotheby?s International Realty, we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience,innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world

Yourcommunity isourcommunity

For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities.It is this deep sense of place shared with our clients that sets us apart

NORTH SHORE
BOSTON

METROWEST

SOUTH SHORE
SOUTH COAST

You?lllike thewaywework

Together we?ll follow a proven path to success.

PREPARING YOUR PROPERTY

We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light

FINALIZING YOUR MARKETING PLAN

We?ll provide you with an in-depth plan for unrivaled worldwide exposure.

LAUNCHING YOUR SALE

This is the big day when we announce your listing to the world

REPORTING YOUR PROGRESS

We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback

CLOSING THE TRANSACTION

We?re with you every step of the way,from due diligence to signature of the deed

Theright price getsthebestresult

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property.

Yourpartner

Yourbrokerage

Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole

Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island

Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals

Scan to view our office locations

$3.39 Billion in Sales Volume in 2024

# 1 Massachusetts-Based Firm by Sales Volume

Highest Average Sale Price of the Top 10 Firms

25+ Offices in Massachusetts

50 0 Agents and 50+ staff

Sotheby?sis morethan justourname

Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

Global sales volume 2024,USD

26,20 0

Sales associates

1,10 0

Offices worldwide

33 Million sothebysrealty com visits in 2024

# 1

Most profiled real estate company in the news

1 2 Million Engaged social media followers

65 Million + Videos played in 2024

1744

The year our heritage began

Youradvantage

Ourworld isyours

Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations

ON L I N E EX PERT I S E

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours

sothebysrealty com visits in 2024 Languages

40% 65M

Visitors from outside the U S Organic search traffic Videos played in 2024

Rental Properties

Topmediapartners drivetrafficto

As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure

Noonecandraw moreeyestoyourlisting

We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world

Ourconnections becomeyourconnections

The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand

PRESS EX POSURE

Ourreputation isyouradvantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news

20 24 Press Share of Voice

Sotheby?s International Realty

Douglas Elliman

Coldwell Banker

Compass

The Agency

Engel & V?lkers

Christie?s International Real Estate

Knight Frank

Berkshire Hathaway HomeServices

Keller Williams Realty

Volume Reach

You?llseetheresults astheyunfold

We provide data on the web traffic for your listing and the number of showings.This helps steer the sales strategy along the way and guide informed decisions.

Trust builds alastingrelationship

Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.

One of the world?s most trusted and respected brands

Known for unsurpassed service

The only luxury real estate company with a true global reach

Experienced agents with local insights and worldwide connections

Exclusive access to highly qualified global clientele Award-winning website

Exclusive media relationships increase your exposure

Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers

Comprehensive and customized plan for your home

About KristinFrancoeur

A res dent of Manchester by the Sea Kr stin and her husband David res de n Manchester and are very proud of their three chi dren who are be ng educa ed through the Manchester/ Essex Reg ona Schoo System Kristin s an act ve member of the commun ty part c pat ng n the Manchester Garden Club, PTO Execut ve Business Manchester Women?s Club, Women?s Professional Associa on, H s orical Society, Midd e Schoo Adu Counci and Amer can Leg on, and s the Social Committee Leader of the Eastern Point Yacht C ub.

In 2005 Kr st n Francoeur aunched her career n real estate. She forged her sales and marke ng capab lities or over twenty years at some of the world s most wel -known g oba consumer brands These capab l es have s nce been channe ed nto her deep passion for arch tecture and va uat on, bringing opt mal outcomes to bo h buyers and sel ers

Krist n is friendly, trustworthy, enthusiastic, ded cated, and a h gh y qua ified agent who can guide you n buying or sel ing a home As a ormer sales and marketing executive,she be ieves in using her skil s in negotia ion, contracts, commun cation, and marketing, o prov de you w h the bes advantage.

Krist n has dist ngu shed herse f as a top producer and trusted advoca e for her se ers and buyers in the North Shore area She has been recognized among the top 15% o more than 16 mi l on icensed REALTORS® nationw de by he 2021-2023 Rea Trends Amer ca s Bes Real Estate Profess ona s

Krist n s c ients trus her with their most va uab e asset, wh ch she takes very ser ously She rea izes that sel ing and buying a home is one of the most mportant transact ons in one's life. Because of th s, work ng with someone you trust is essent al a marke expert with ntegrity Your success s her success!

What

"The sk l s o a great real es ate agent are broad and d verse Sa es and marke ing sk l s, deta ed know edge of a the execution steps,broad network of resources deep know edge of he market,masterful negot at on ski ls, etc.Kristin has acommand of al o these and more. Transact ons of the sca e that Kr stin handles are especial y cha lenging requiring more ski l, patience, and persistence than most I am very confident in her capabi ities and would high y recommend her for either a buyer or se ler We feel very for unate to have chosen Kristin to help us transition nto our forever dream house " ? Jeff and Cindy Burbank

"Kr st n s an absolute joy to work with When we were relocating to Massachuset s from Chicago in 2008, r ght a the s art of the recession, we ucki y s umb ed upon Kr stin. I grew up in New Eng and and wanted the fo low ng: a Cape Cod ee , w th commuter ra l to Boston. I though I had wanted Beverly Farms wh ch s tru y charm ng and fits the requ rements I wanted When I f ew out to check the ren a market in Bever y Farms,given that in the recess onwe couldn? t se l our Ch cago home, I met up with Krist n, who was mmediate y cheerful and extreme y knowledgeable about the North Shore market and benefits of d f erent towns The renta marke n th s area is d f cu , f not mposs ble, and yet Kr stin gu ded me o the perfect trans t ona ocat on n Manchester-by-the-Sea, which she figured, correct y, would be a per ect town for me and my fam y. We very much enjoyed work ng w th Kr s in and a hough she started out as stric ly our rea estate agent, I now cons der her a close fr end. Kr stin ru y cares about her cl ents n a tangib e way, mak ng the pa n of home buying an enjoyab e exper ence " ? Shannon Capone K rk

"I am writing o express my upmost apprecia on and admiration for Kr st n Francoeur as a Rea Esta e Advisor As a fe low res dent of Manches er ByThe Sea, I was a ready wel aware o Kr stin?s so id reputation as a realtor that de ivered super or serv ce and results as a resident al agent My needs were sl ght y differen as the CEO o abus ness that was exper encing rapid growth ha required an expanded commercia ootprint Despite the var ation n he requ rements be ween the resident al and commercia models, I presented Kr s n w th my future state v s on for my firm includ ng our budget, square footage requ rements and other amen t es that were a must have for my f rm "

"Kr st n immed ate y aunched an exhaustive search for commercial properties that al gned with the above cr ter a spend ng count ess hours fi ering through the many ist ngs ava lable Kristin was able to synthesize these opportunities and rank them al owing me o focus on running my bus ness OnceKr stin den if ed he ideal property that met my firms?requ rements, she mmediate y drew upon her superior valua on sk l s ? analyz ng the critical comparat ve market datato arr ve at acompe l ng offering price that was accepted immed ate y by the se er. Al through he transact on Kr stin contribu ed ncremental service above and beyond the transact on nc uding referra s to contractors to customize the proper y to our needs, and other anci lary contribu ons that made this experience super or to anything I?ve ever experienced before I is therefore without hesitation ha I whole hearted y recommend Kr stin Francoeur to assist you w th your real future estatetransact on " ? Mark Dipasquale

A top-producing Realtor with Gibson Sotheby’s International Realty in Manchester-by-the-Sea, Kristin Francoeur is the epitome of a real estate powerhouse whose success is built on the foundation of a client first approach. With over $41 million in sales volume across 24 transactions in 2024 alone, her numbers are impressive, yet she prefers to let her client relationships do the talking after two decades in the business.

“I honestly find myself incredibly understated … I think I am just quietly relentless,” Kristin explains with a chuckle. “I won’t stop until I reach success.”

It’s this quiet determination, paired with a deeply humanistic approach, that has earned her accolades like being in the top 1.5% of all real estate professionals in the U.S., and an inaugural member of Gibson Sotheby’s prestigious Club XV.

A Solid Foundation Born in Oceanside, Long Island, and raised in Nesconset, New York, Kristin grew up with a strong work ethic, starting in law firms at just 12 years old. Although she pursued law school at age 21, she quickly realized the legal field wasn’t her calling.

Kristin Francoeur

HUMBLE HUSTLE

“I loved the practical experience, but when I sat down for the theory, it just wasn’t me,” she admits. Pivoting with purpose, Kristin earned a master’s degree in business from Lesley University, which led to a fruitful 12year career in sales and marketing with giants like Coca-Cola and Gillette.

The true catalyst for her second act came after a personal loss. “My mom had just passed away, and I was in my mid-30s at the time with two little babies. I had always had a passion for architecture & design and then the wheels started to turn,” Kristin recalls. With endless encouragement and support from her husband, Dave, she took the leap and obtained her real estate license in 2005 — a decision she’s never regretted.

Grounded in Relationships

Kristin hit the ground running in the industry, quickly leveraging her business acumen and marketing savvy. Her leadership background in sales and marketing gave her an edge as well:

“My experience fueled my passion for advertising, promotion, sales growth, and client satisfaction.” This winning combination catapulted her to rapid success and recognition as one of America’s Best Real Estate Professionals.

But Kristin measures her achievements with something less tangible.

“Unrelenting passion for clients’ success and building long-term, deep relationships that last well beyond the transaction — that’s how I define success,” she offers.

A glowing testimonial from a recent client who has used her services as both buyer and seller echoes this sentiment: “Kristin does not approach it as a transaction of an asset; rather, she partners with her clients to achieve

their goals. She has both the highest integrity and the warmest heart.”

A business endeavor that has been working well for Kristin recently is presenting real estate packages for firsttime homebuyers to Boston companies. These sessions cover the current state of the market, explain interest rate trends, and guide attendees through the buying process.

“Since last spring, I’ve been giving presentations alongside a team that includes an attorney, a mortgage broker, and our marketing team,” she shares. “It’s been so effective — we’ve already surfaced five new homebuyers just from doing this.”

Empathy Above All

Whether finding off-market deals through her extensive network or navigating complex luxury transactions, Kristin’s calm, steady presence is her hallmark. But her secret sauce? It’s not flashy marketing gimmicks or aggressive sales tactics; it’s her humanistic approach.

“I am empathetic to the reality that buying or selling a property represents the biggest transaction of their lives and can be fraught with complexity and stress,” she explains. Her goal is to simplify the process, maintain a level head, and be available whenever her clients need her.

For new agents aspiring to succeed, Kristin offers sage advice along those same lines.

“Build deep relationships with your clients and take a longer view beyond the transaction at hand. The key is to maintain an even keel throughout the ‘bumps in the road,’ making it as stress-free as possible to achieve a successful outcome.”

Beyond The Work Day

When Kristin leaves her Manchester by the Sea office behind, she keeps busy with her family and various community involvements. Married to Dave for 31 years, she’s a proud mom to three daughters: Caroline (24), Emma (22),

I think I am just quietly relentless. I won't stop until I reach success.”

and Lily (19). Family adventures include sailing, skiing, and traveling — with trips to Italy, Jackson Hole, and Spain on the horizon. Their Bernese Mountain Dog puppy, Ivy, adds even more joy (and fur) to the Francoeur household and is their fourth dog of that particular beloved breed.

Kristin is also deeply involved in her community, supporting many causes close to her heart. She volunteers with Manchester Visitation Parish, Manchester Women’s Club, Manchester Garden Club, Cape Ann Paddle Club, Manchester and Eastern Point Yacht Clubs, and Open Pantry. A passionate

cyclist, she rides in the Pan-Mass Challenge each year to honor her mother, marking 20 years since her passing this August.

Looking ahead, Kristin is focused on personal growth and professional evolution.

“I’m building my meditation practice, expanding my charitable endeavors, and setting physical challenges like charity bike rides,” she shares. “Professionally, I aim to strengthen my social media footprint in a targeted manner and build my admin team prudently to support growth.”

Adding to her impressive ambitions, Kristin recently secured her real estate license in Florida with Gulf to Bay Sotheby’s International Realty. A long time condo owner in the Sunshine State, she has already sold several properties there, connecting ‘snowbird’ clients from the North Shore to luxury homes in warmer climates.

“I love being part of the Sotheby’s International Realty brand,” she concludes, embracing the expansive reach and prestige it offers. “As Mel Robbins famously said, ‘Knowing what you need to do to improve your life takes wisdom. Pushing yourself to do it takes courage.’”

Knowing what you need to do to improve your life takes wisdom. Pushing yourself to do it takes courage.”

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