Powerful together – 355 Old Wharf Road

Page 1

Powerfultogether

Presented by Eva Scott

Contents

? Your property

? Your partner

? Your advantage

? Your property valuation

P o w e r f u l t o g e t h e r

Partnership matters

Thank you for the opportunity to present this proposal for 355 Old Wharf Road Selling your property can be an exciting time, but we appreciate that it can also be both stressful and emotional. My job is to make it easier for you from start to finish, and I have the experience and expertise to do just that. What I'd like for you to remember is simply this: Together, we will succeed.

At Gibson Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your selling journey. This brief presentation will show a comprehensive plan to sell your property, including a thorough market analysis and pricing strategy, a presentation of your property, and the mobilization of our resources and partnerships to reach the right audience of buyers.

Thank you once again for your consideration. We would be honored to represent you

Sincerely,

P o w e r f u l t o g e t h e r

Yourproperty

P o w e r f u l t o g e t h e r
355 Old Wharf Road,Wellfleet,MA

Theattention yourpropertydeserves

At Gibson Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y PERSON A L I Z ED ST RAT EGY

355OldWharfRoad

SCEN A RI O 1

Sell the whole 40 acres, including 2 homes.

BENEFIT: No Cape Cod Commission approval, subdivision work is left to a buyer if they so choose.

PRICE: $15,000,000?$20,000,000 Due to a rise in interest rates since 2021, I suggest a list price in the middle of this range.

SCEN A RI O 2

Carve out 10 acres for family, example: four 2.5 acre lots. Plus 2 acres for home site lot. Possibly donate some acreage to conservation for tax purposes and to avoid triggering Cape Cod commission regulations.

Confirm with an attorney if you subdivide off 10 acres, can you avoid Cape Cod Commission for the piece you subdivide to keep in the family?

Sell the choice lot with the home estimated value in today's market $3,500,000. This part of the property will have to be surveyed and separated ? may be a challenge to market before this is complete.

BENEFIT

Part of the property will stay in the family and the proceeds from the sale of the main home can be used for engineering of the rest.

QUESTIONS

How long will it take to subdivide the 10 acres and carve out the home site?

What would the cost be? Will this trigger CC Commission?

We are left with possible 13 acres of upland estimating 2 acres will be for roads. (this will have to be confirmed with an engineer).

What would a developer be willing to pay for the 15 acres of upland and the remaining wetland? Let?s say they can get a median price of approximately $400,000 an acre = $5,200,000?$6,000,000? But they are buying the unknown. Would the family be willing to wait for a subdivision approval? The price per acre if sold to a developer may have increased but the value/ price for the intact 40 acres remains the same. Maybe the purchase price has to be on a sliding scale, for instance: $300,000?$400,000 or $3,900,000?$4,500,000? It all depends on how many lots can be accomplished. Maybe large parcels 2 or 3 acres would be easier to get approved?

It is difficult to determine a value and to discuss with any developer/ investor unless we have a preliminary plan available

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
OUR V I S I ON

Yourcommunity isourcommunity

We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up this community.

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y LOCA L I N S I GH T

You?lllike thewaywework

1

ESSENTIALS

Sign the Listing Agreement

Review the home selling process

WHAT YOU NEED TO DO TO PREPARE YOUR HOME

Clean, declutter, lighten & brighten, depersonalize

WHAT WE DO TO PREPARE YOUR PROPERTY FOR LAUNCH

Follow the Two-Week

Property Launch

Countdown

MARKETING STRATEGY

Tools we use to get the unparalleled exposure to your property

8

Together we?ll follow a proven path to success. 2 3 4 5 6 7

MANAGING OFFERS

Review Negotiate

Accept

MANAGING THE SALE

Legal Representation

Financing/ Appraisal

Inspection

CLOSING

Documents

Utility Readings

Final Transfer of the property

POST CLOSING

Continue to build a lasting relationship

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
T H E S EL L I N G PROCESS

Yourpartner

P o w e r f u l t o g e t h e r

EvaScott

I?ve been selling real estate on the Outer and Lower Cape for over 28 years In hundreds of transactions over that period, my clients have relied on my expertise, local knowledge and professionalism. I believe in open communication and a collaborative approach with all those I serve. If you are serious about selling your home or finding your Cape Cod dream home, I look forward to working with you as your agent.

$ 166 Million+

Total Sales Volume

333+

Total Sale Sides

3% Ranked in the top 3% of real estate agents on Cape Cod

P o w e r f u l t o g e t h e r Y o u r p a r t n e r YOUR A DV I SOR
REALTOR®, CRS, ABR, e-PRO Eva.Scott@GibsonSIR.com 508 776 9231 Scan to learn more about me
Source: FlexMLS

I haveusedEvaScott onfivetransactions.Sheisathoroughprofessional.She getsinvolvedwhenever shecan,either intownmeetingsor dealingwith lenders.Sheknowstheprocessfor not onlyher sideof theprofessionbut of all involvedandmakesthemfollowthroughintheir positions.I amalways amazedinthewayshehandlesherself.Sheisnownot onlymyrealtor,but a friend.I feel I canrelyonher for anypersonal questionsrelatingtomyreal estateneeds.I highlyrecommendEvaScott toanyonelookingtobuyor sell real estatefromBrewster toProvincetown.

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y *WELLFLEET 410 King Phillip $3,995,000 WELLFLEET 925 Chequessett Neck Road $3,325,000 WELLFLEET 615 Chequessett Neck Road $3,200,000 WELLFLEET 205 Samoset Road $2,375,000 WELLFLEET 101Commercial Street $2,250,000 S I GN I FI CA N T SA L ES What havewedone forclientslately?
biyer
sale
*Pending
represented

Thereviewsspeakfor themselves

CHERYL

Wellfleet

"Wehighly recommendEvatoanyonewantingto work withsomeonewhoisextremely competent, hard-workingandpersonable. In thisageof instant information,it isimportant for individualslookingto buyor sell ahomethat it isnot information that makesasalesuccessful but insteadit isworkingwith someonewhohastheknowledgeandexpertiseto makeit happen. Evamarketedour homebeautifully andworkedvery hardbehindthescenestomakeour salegoincrediblysmoothly. In addition,weare workingwithher for our next purchase.Without reservation,werecommendEvaasshetruly exemplifiesall of theattributesof atrueprofessional andsheisan absolutepleasuretowork with."

BETH

Wellfleet

"Wecouldnot havebeen morepleasedwithEva's knowledgeof andinsightstothereal estatemarket and tolocal contactssheknowsfor home-related services.Sheispatient,agoodlistener andsheisvery pleasant andprompt in her communications.She providedvaluableinformation tohelpusevaluate offersand assistedusin every other way,beginningto end,throughthesaleof our homeand thepurchaseof anew home.Sheisatrueprofessional."

CRICKET

Wellfleet

Evawasvery professional andpatient with complicatedreal estatetransaction.Wecouldn? t have asked for abetter partner for thissale.Wewoulduse her again in aheartbeat!"

P o w e r f u l t o g e t h e r Y o u r p a r t n e r CL I EN T EN D ORS EM EN TS

Ourexpertise

P o w e r f u l t o g e t h e r

Sotheby?sis morethan justourname

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

P o w e r f u l t o g e t h e r Y o u r p a r t n e r POWERFUL H ERI TAGE

26,50 0 Sales associates

1,10 0 Offices worldwide

4 8 Million sothebysrealty.com visits in 2022

billion

# 1

Most profiled real estate company in the news

1.2 Million Engaged social media followers

75 Million Videos played in 2022

1744

The year our heritage began

$167 P o w e r f u l t o g e t h e r Y o u r p a r t n e r B ACK ED BY T H E B EST Ournumbers areyourassurance Global sales volume in 2022 *USD 81 Countries & territories
P o w e r f u l t o g e t h e r Y o u r p a r t n e r LOCA L RESULTS Ournumbers workforyou Highest Average Sale Price of the Top Ten Firms $ 3 6 Billion in Sales Volume in 2022 27 Offices in Massachusetts 450 + Agents and 50+ staff 2,90 0 Clients Served in 2022 #1 Massachusetts-Based Firm

Youradvantage

P o w e r f u l t o g e t h e r

Ourworld isyours

Sotheby?s International Realty is the only truly global luxury real estate company with 26,500 advisors working in more than 1,100 local offices across 81 countries and territories. Our unparalleled network works together to meet your needs and expectations.

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e GLOB A L CON N ECT I ON S

Ourreach

bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y ON L I N E EX PERT I S E
48M Sources: Goog e Ana ytics, Brigh cove, and L strac ? Fu l Year 2022 14 57%
Wellfleet Massachuse s SEE DETA LS ? Add ess C y Sae XXXXXXX X X SqF XA
36% 75M
sothebysrealty com visits in 2022 Languages Visitors from outside the U S Organic search traffic Videos played in 2022

Topmediapartners drivetrafficto yourlisting

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e PROPERT Y SY N D I CAT I ON

Ourconnections becomeyourconnections

The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e SOCI A L M ED I A
@SOTHEBYSREALTY

PRESS EX POSURE

Ourreputation isyouradvantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news

First Half of 20

23

Press Share of Voice

Sotheby?s International Realty

Coldwell Banker

Berkshire Hathaway HomeService

Compass

Douglas Elliman

Engel & V?lkers

Keller Williams Realty

Knight Frank

Christie?s International Real Estate

Leading RE

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
S o u r c e : M e l t w a t e r , J a n u a r y 1, 2 0 2 3 ? J u n e 3 0 , 2 0 2 3

There?smore thanoneway tosellluxury properties

Sotheby?s is well known for auctioning works of fine art, antiques, jewelry, watches,wine, and cars to high-net-worth individuals. But it?s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
SOT H EBY ?S CON CI ERGE A UCT I ON S

You?llseetheresults astheyunfold

We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.

P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e PROPERT Y PERFORM A N CE

Theright price getsthebestresult

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. I will carefully analyze the market using our local expertise to determine the optimal price for your property.

P o w e r f u l t o g e t h e r Y o u r p r o p e r t y v a l u a t i o n PRI CI N G ST RAT EGY

Ourapproach

P o w e r f u l t o g e t h e r

Get it theattention itdeserves .

I N I T I A L PREPA RAT I ON

To prepare to market your property, our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features.

- Property website

- Photography: Interior, exterior, and drone

- Property video and / or 3D Matterport virtual tour

- Carefully crafted marketing copy

- Professionally printed brochures

- Floor plans

PUB L I C REL AT I ON S

Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties. We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline, capturing a wide audience.

ON L I N E PRES EN CE

The property will be prominently displayed on our localized website, gibsonsothebysrealty com In addition, the property will be advertised on sothebysrealty.com. This global website is designed to distinctly showcase our collection of extraordinary homes. It attracts more consumers than any other luxury real estate website. Currency conversion, language translation in 14 languages, and strong traffic set sothebysrealty.com apart.

EM A I L A N D SOCI A L M ED I A EX POSURE

The property will be introduced to the local brokerage community, Sotheby's International Realty affiliates, as well as Eva Scott's sphere of influence through a targeted email and social media campaign. The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details.

S PH ERE OF I N FLUEN CE OUT REACH

As an industry leader, Eva Scott is connected to influential brokers, investors and luxury clients throughout Cape Cod and beyond. Eva will begin introducing the property by personal outreach via calls and emails to this select audience. In addition, he will offer private tours of the property.

M A RK ET I N G PROPOSA L

Advertisingopportunities

T H E B OSTON GLOB E

The Boston Globe, New England?s largest news organization provides news, analysis and information about community events, sports and entertainment. The Globe provides in-depth coverage of the daily news around the world and throughout the nation and is a trusted source for the most up to date information

- Upcoming Dates: 9/ 17, 10/ 15, 11/ 12

- Sunday Readership: 750,910

- Average HHI: $113,000

T H E B OSTON GLOB E PROPERT Y EN EWS L ET T ER

Sent to Boston Globe's 92,544 opt-in email subscribers

- Upcoming Dates: 10/ 5, 10/ 19, 11/ 2

LUX URY ESTAT E.COM H OM EPAGE S H OWCA S E

LuxuryEstate is the leading international portal for the luxury real estate market. With website and apps translated in 16 languages and users from 132 countries, LE is the perfect solution to reach international buyers.

- Date: Flexible

- 1,900,000 visitors per month / 18,000,000 page views per month

- Property would be featured in the rotating carousel at the top of the homepage for 1month

N EW YORK T I M ES M A I N N EWS & D I GI TA L B A N N ER A D

The Main News section is the most well-read section and it sets the agenda for the most important news of the day. This is an essential environment to give your luxury properties the ultimate exposure.

- Upcoming Dates: 9/ 22, 10/ 20, 11/ 17

- Circulation: 423,111

- Readership: 3 1M

- Male / Female: 48% / 52%

- Median HHI: $104,000

- Average HHI: $143,000

- Median Age: 49

The Digital Banner Ad is available on NYTimes.com and clicks through to a custom Digital book of participating properties.

- Impressions: 82K

- HHI: $500K+ & in market for real estate

- Geo Targets: New York City, Boston, Miami, Los Angeles, San Francisco

Metros

A L T I M ES

The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home?section. Targeting upscale readers who are passionate about home and living, this full-color supplement is the world?s only weekly property and lifestyle section, which is internationally focused and globally-distributed every weekend.

- Dates: 9/ 16, 10/ 14, 11/ 11

- Circulation: 193,337

- Distribution: Global

- Readership: 1,625,987

- Gender Skew: 82% Male, 18% Female

- Average HHI: $330,000

- Median age: 53

ROB B REPORT & D I GI TA L M ED I A B A R

Robb Report is the leading voice in the global luxury market. Its discerning audience around the world has a shared appreciation and desire for quality, exclusivity, artisanship, heritage, and fine design. With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek, Robb Report is synonymous around the world with affluence, luxury, and the best of the best.

- Upcoming Dates: October 2023 Issue, December 2023 Issue

- Circulation: 102,000+

- Average Age: 45

- Male / Female: 78% / 22%

- Average HHI: $489,000

- Average HNW: $2,700,000

Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness

- Date: Flexible / Duration 30 days

T H E WA L L ST REET J OURN A L

The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience.

- Upcoming Dates: 9/ 15, 10/ 13, 11/ 10

- Print Cirulation: National ? 786,294

- E-newspaper Circulation: 238,000 recipients

- Affluent Readership: 4,143,000

- Male / Female: 68% / 32%

- Average HHI: $372,943

WSJ.COM A N D M A N S I ON GLOB A L .COM PROPERT Y UPGRA D ES

Featured Property Upgrades places your listings at the top of WSJ.com/ Mansion

Global com search results in the town where the property is located The property you wish to feature comes directly from your brand?s feed Multiple properties can

FI N A N
CI

be featured and the sites will rotate featured properties to appear equally Each property appears for one month

- Date: Flexible / Duration 30 days

- 5.8x increase in page views

- 7.3x Increase in visits

OCEA N H OM E M AGA Z I N E

Published bi-monthly, the magazine captures the essence of ocean home living, featuring the best architects, interior designers, landscape architects, real estate experts and luxury travel destinations in the United States and around the world

- Upcoming Dates: Oct/ Nov 2023 Issue, Dec/Jan 2024 Issue

- Distribution / Readership: 70,000 / 195,000

- Average age: 51

- Average HHI: $2,400,000

- Net Worth: $9,600,000

- Primary Residence value: $3,300,000

- Geographic Breakdown: US Coastal Areas- 29% Northeast, 35% Southeast, 28% West, Canada, Caribbean

- Includes Bonus Banner Placement on the Ocean Home Website

Trust builds alastingrelationship

Thankyouagainfor thisopportunitytoshareour qualifications. Wewouldlovetoworkwithyouandshowyouwhywe?veearnedthetrust of somanyclients. Trust,of course,isall about comfort.It?sabout feelingat home.Whichisexactlyhowwe want youtofeel.

P o w e r f u l t o g e t h e r T H A N K YOU
P o w e r f u l t o g e t h e r © 2023 Sotheby?s Internat ona Realty Al R ghts Reserved Sotheby?s nterna ional Rea y® s a registered trademark and used w h perm ssion. Each Sotheby?s Internat ona Realty off ce s ndependen ly owned and operated, except those operated by So heby?s Interna ona Rea ty, Inc Th s mater a is based upon nformat on wh ch we cons der reliable but because it has been suppl ed by h rd par ies, we canno represent ha t is accura e or comp ete and t should not be relied upon as such Equa Hous ng Opportunity Oneof theworld?smost trustedandrespectedbrands Knownfor unsurpassedservice Theonlyluxuryrealestatecompanywithatrueglobalreach Experiencedagentswithlocal insightsandworldwideconnections Exclusiveaccesstohighlyqualifiedglobalclientele Award-winningwebsitewith48millionvisitsper year Exclusivemediarelationshipsincreaseyour exposure Uniquecontent promotesyour propertytoaselect audience Most viewedrealestatechannelonYouTube Onemillionengagedsocialfollowers Comprehensiveandcustomizedplanfor your home

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