MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty.com and sothebysrealty.com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively
- Feature property in monthly Luxury Collection campaign
- Nominate property for exposure and PRon Sotheby?s International Realty?s channels
- Pitch the property to local media outlets for potential editorial coverage
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Our professionally printed multi-page property brochures highlight key details of your home with beautiful high-resolution photography
Email Marketing
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 21-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 200 direct mail postcards to a targeted list of prospective buyers
Luxury Collection Campaign
The Luxury Collection is a monthly social media and email campaign designed to drive traffic to our finest collection of properties on gibsonsothebysrealty com, increasing exposure for your home.
Public Relations
Our in-house public relations department will craft a media pitch and present to local/regional publications for potential editorial coverage In addition, we will work alongside Sotheby's International Realty's® corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal,The New York Times,Dwell,etc
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty.com and on the award-winning sothebysrealty com website Recently enhanced, sothebysrealty.com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage.
Property Syndication
Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites.
Window Display
Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Please inquire for details
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices.
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold. I will provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions.
