85 Woodland Road, Milton | Marketing Report - William Montero

MA RKETING REPORT 85 WOODLAND ROAD MILTON, MA 02186 Prepared By WILLIAM MONTERO William.Montero@GibsonSIR.com 617.312.7232

MA RKETING HIGHLIGHTS

B RO C HURE • Personalized 4-page booklet highlighting elements of the home and photography • Distributed at showings and open houses to potential buyers

Print Marketing Highlights

O N L INE P RES ENC E • 85 Woodland Road is displayed on both SothebysRealty.com and GibsonSothebysRealty.com • Web views: 599 • Top geographic locations: Milton MA, Boston MA, Quincy MA, Chicago IL, Hingham MA, Glastonbury CT, Cambridge MA, Jamaica Plain MA, Randolph MA, New York NY

Digital Marketing Highlights

O N L INE P ROP ERT Y D ISTRIBUTION • In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, 85 Woodland Road is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, and real estate-centric websites

Digital Marketing Highlights

E MAIL MA RKETI NG • Introductory email blast sent to GSIR agents, Metro-Boston brokers, and William Montero's sphere of influence — 2/19 • Featured in two of Gibson Sotheby's International Realty's themed 'Collections' email blasts • Sent to 8K subscribers consisting of brokers, industry professionals, and consumers across Eastern Massachusetts • Stunning Home Sanctuaries To Enrich Your Life — 2/19 • Gorgeous Homes Set On Sprawling Properties — 3/5

Digital Marketing Highlights

PAID DI G I TA L A DVERTISING • Launched a two-week Facebook / Instagram campaign — 3/10 - 3/24 • Launched a four-week digital Adwerx campaign — 3/9 - 4/7 • Each campaign targets a 15-mile radius of the property

Digital Marketing Highlights

SO CIA L MEDIA EXPOSURE • Gibson Sotheby's International Realty featured 85 Woodland Road as the Extraordinary Property of the Day across their social media channels: Facebook, Instagram, LinkedIn — 3/10 • GSIR social channels reach a collective 14K followers • G&N Insurance featured the property in a round-up post on their Instagram and Facebook — 3/4

Digital Marketing Highlights

OVERV I EW AND NEXT STEPS

PR E-M LS P R E PA R AT IO NS

MISC E LLAN EO US

ɔ Professional interior and exterior photography ɔ Professional floor plans

ɔ Submitted to be considered for placement on Sotheby's International Realty’s social media channels and in premium editorial media outlets ɔ Properties can be submitted once and submissions are held indefinitely

PR I N T MA R KE T IN G ɔ Custom 4-page brochure

U P CO MIN G D I G I TA L M A R KE T IN G ɔ Introductory email blast ɔ Featured in 'Collections' email blast ɔ Home Sanctuaries ɔ Sprawling Properties ɔ Featured on GSIR social media channels ɔ Extraordinary Property of the Day ɔ Featured on G&N Insurance social media channels ɔ Launched a 4-week Adwerx campaign ɔ Launched a 2-week social media campaign ɔ Syndicated on all major real estate sites (40+) ɔ Featured on SIR.com & GSIR.com

W I LLI AM MONT ERO William.Montero@GibsonSIR.com 617.312.7232

Overview and Next Steps

ɔ Property will be featured on GSIR's social media channels (feed & stories) in weekly property round-up campaign — 3/12

LOCA L KNOWLED GE. GLOBAL REACH.

WILLIAM MONTERO 277 DARTMOUTH STREET, 2ND FLOOR BOSTON, MA 02116