84 Garden Street _ Marketing Report

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DIGITAL MARKETING HIGHLIGHTS

EmailMarketing

- Announced to Gibson Sotheby's International Realty agents and the local brokerage community via email campaign ? 09/ 10/ 25

- Broker Open House announced to all Greater Boston Gibson Sotheby's agents via email campaign ? 09/ 15/ 2025

- Property is displayed on both sothebysrealty.com and gibsonsothebysrealty.com

- Web Views: 5,214

- Top Geographic Locations: Cambridge,MA | Arlington,MA | Revere,MA

https://clients.remarkvisions.com/84-garden-st-cambridge-ma-02138-usa

- Custom property website designed to highlight media assets and property details

DIGITAL MARKETING HIGHLIGHTS

OnlinePropertyDistribution

- In addition to being distributed to over 100 Sotheby's International Realty®affiliates around the world,the property is shared with our global property marketing partners comprised of the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites

DIGITAL MARKETING HIGHLIGHTS

PaidSocialMedia

- Ran a 21-day social media campaign targeting: Cambridge,MA; Brookline,MA; Greenwich,CT; Boston,MA; and New York,NY

- Campaign Results:

- Ad Views: 22,335

- Clicks: 992

- Engaged: 5

DIGITAL MARKETING HIGHLIGHTS

OrganicSocialMedia

- Featured on Gibson Sotheby's International Realty's Facebook,Instagram,and LinkedIn as the Extraordinary Property of the Day ? 09/ 15/ 25

- Featured on Gibson Sotheby's International Realty's Facebook,Instagram,and LinkedIn in a carousel post ? 09/ 18/ 25

- Featured on Cathleens social media channels

PRINT MARKETING HIGHLIGHTS

Print Advertisement

- Featured in November's issue of the New York Times - 11/ 02/ 25

- Featured in NYTTabloid coming up on 11/ 02/ 2025

- Distribution: The NYT Takeover is a tabloid insert devoted to Sotheby?s International Realty with 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area

- Audience: New York Metro Area

PRINT MARKETING HIGHLIGHTS

PropertyBrochures

- Customized multi-page brochure highlighting key property details and photography

- Distributed to potential buyers at private showings and open houses

PRINT MARKETING HIGHLIGHTS

- Prominently featured in Newton,Brookline and Cambridge window display ? capturing optimal foot traffic WindowDisplay

OVERVIEW AND NEXT STEPS

Pre-MLS Preparations

- Professional interior and exterior photography and drone images

- Professional floor plans

- Professional property video

- Property website

Digital Marketing

- Featured on sothebysrealty com and gibsonsothebysrealty com

- Syndicated on all major real estate sites (40+)

- Email blast to Gibson Sotheby's International Realty agents and brokerage community

- Featured on Gibson Sotheby's International Realty's social media channels

- Featured on Cathleen's social media channels

- Paid 21-day social media campaign

- Featured in Gibson Sotheby's International Realty's regional social media campaign

Print Marketing

- Custom multi-page brochure

- Print and digital flip book

- Featured in Newton,Brookline and Cambridge window display

- Featured in New York Times starting November 2nd

Live Events

- Hosted Broker Open House

- Private showings

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84 Garden Street _ Marketing Report by Gibson Sotheby's International Realty - Issuu