Don? t just get it on themarket.Get it the attentionit
deserves
We believe that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with me to develop a tailored marketing plan that showcases your property through a local, national, and global lens We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot,August 2nd
- Professional photography
- Property video,drone and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property,including a large banner on house exterior for maximal street visability
- Create and finalize marketing collateral
- Launch a Coming Soon campaign & host a Broker Open House,August 7th
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community,August 13th
- Property will be displayed on gibsonsothebysrealty com and sothebysrealty com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Property will be submitted to press for further PRexposure consideration
- Introduce the property to the local brokerage community via text,phone call and email campaign
- Introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign and mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings,August 14,16 & 17
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively
- Feature property in monthly eNewsletter sent to sphere of influence
- Print Advertising: The New York Times Takeover,Sunday,September 21st
- Featured in the North Shore Magazine and Boston Globe,September Issue
- Provide data on the web traffic and the number of showings
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Gibson Sotheby's International Realty has a team of professional marketers and graphic design who will work with me to create a multi-page property brochure highlighting key details of your home with beautiful high-resolution photography
Email Marketing
My private database includes over 12,000 people including buyers, sellers, open house visitors, friends, neighbors, attorneys and lenders who I've met throughout my twenty year career in real estate This includes over 600 past clients who regularly share my listings with friends, family and neighbors who may be thinking about a move
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 100 direct mail postcards to a targeted list of prospective buyers
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty.com website. Recently enhanced, sothebysrealty com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
In addition to being launched on MLSPin and syndicated to the standard sites such as zillow com and realtor com, your property will be added to gibsonsothebysrealty com and sothebysrealty.com as an exclusive property. Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty® websites
Window Display
Your home will be prominently displayed in our Market Square office window display capturing optimal foot trafficking in its premier location in downtown Newburyport.
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Please inquire for details Your property will be printed in The New York Times, The North Shore Magazine, and The Boston Globe
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
YourFuture.
$3.39Billion
TOTAL SALES VOLUME IN 2024
6,451 CLIENTS HELPED IN 2024
1,340 PROPERTIES SOLD UNDER $1M
1,017 PROPERTIES SOLD $1M ? $3M
85 PROPERTIES SOLD $3M ?$5M
30 PROPERTIES SOLD OVER $5M
4,030 TENANTS PLACED IN 2024
1,250 CLIENTS HELPED THROUGH THE GLOBAL REFERRAL NETWORK
500+ SALES ASSOCIATES
27
What SetsUsApart
01
L EGACY
Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby's expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years
02
B RA N D
Sotheby?s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items These qualities are reflected in each home that we represent Every Gibson Sotheby's International Realty listing deserves that same level of excellence and expertise this remarkable brand demands. To quote one customer, "When I see a Sotheby's International Realty sign on a home,I know that property is special "
03
PEOPL E
Our associates,staff and partners contribute to the success of our clients every day Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio's value over the years Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available
04
N ET WORK
Gibson Sotheby?s International Realty has 27 offices and 500+ agents across Eastern Massachusetts We serve as the largest independently owned real estate company in Massachusetts When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s network of 1,110 residential real estate offices throughout 83 countries and territories Our vast connections allow us to seamlessly market properties to prospective buyers across the globe.
05
M A RK ET I N G
To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens. Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners, such as the Wall Street Journal and New York Times
06
REACH
The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers. Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective, Gibson Sotheby's International Realty's 27 office presence in the varied urban, suburban and coastal markets gives our listings additional reach
07
STA N DA RDS
Our property marketing is developed with the highest standards in mind High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing.
08
SERVI CE
Gibson Sotheby?s International Realty agents offer white glove service from beginning to end, no matter the price point,establishing long-lasting relationships with their clients
09
T RACK RECORD
Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, and Cape Cod Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 10 firms in Massachusetts
EX PERI EN CE
All prior points combine to create an outstanding, seamless client experience For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation Gibson Sotheby?s International Realty not only meets these expectations,but raises the bar.
RachelAbdullaSayer
Rachel Abdulla Sayer has been helping her clients buy and sell homes along Massachusetts' North Shore and in Southern New Hampshire since 2008 When not showing homes or negotiating contracts, you can find her soaking up moments with her loved ones and spending time outdoors ? especially at the beach!
An alumni of The Governor's Academy and The George Washington University, Rachel returned to the beautiful coastal town of Salisbury to raise her children Her family has owned and operated Joe?s Playland on Salisbury Beach for more than 100 years,a special place that is close to Rachel's heart.
If you?re ready to sell your home or relocate to the Greater Newburyport area, Rachel will help you find the home ? and the view ? that?s right for you
Global Real Estate Advisor
978 828 1684
Rachel.Sayer@GibsonSIR.com
RachelSellsSalisbury com
11Market Square
Newburyport,MA 01950
Client Testimonials
"Working with Rachel was such a pleasure and we are now happily settling into our dream home She started working with us in unique circumstances - we were house hunting from abroad! We immediately trusted her judgment and advice and are so glad we did She ultimately was the reason we got our home? she had creative solutions to make our offer as competitive as possible in a crazy market, while keeping in mind our comfort level We can? t thank Rachel enough for her hard work and we look forward to many happy years in our new home "
"Rachel Sayer was the real estate agent for two of our neighbors about a year and a half ago They both had a good experience and raved about her Immediately after they sold their homes we decided to think about retiring We had Rachel come by to meet us and see our home Shortly after her visit we decided to stay in our home for another year June 2022 we decided to put the house on the market Rachel was always there helping us to understand a process we had never been through. She is knowledgeable, professional, empathetic and gave her absolute all to us She knew what we needed long before we did! We HIGHLY recommend Rachel Sayer."
"Rachel was amazing to work with!! We were trying to buy in the toughest market with specific wants in a property She was always positive, listened to what we wanted & needed, never got sick of us asking questions, and we could always tell she really cared! I was a first time home buyer, and I feel spoiled that I got the chance to experience it with someone so great at what they do! Rachel is top notch Her lovely personality paired with her knowledge and connections make her the best of the best "
"Working with Rachel was an absolute pleasure. She is a consummate professional and she made me feel comfortable with every step of the purchase of my new home Buying a house can be such a daunting experience, but with Rachel's patience and guidance we navigated a very competitive market with success and I found the perfect place which I now happily call home! Rachel's knowledge of the regional market and her extensive professional network make her the perfect partner whether you are selling a home or on the hunt for a new one!"
