Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner.
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that.What we?d like you to remember is simply this: Together,we will succeed
At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration We would be honored to represent you.
Sincerely,
Margie Kern
Global Real Estate Advisor
Margie Kern@GibsonSIRcom 617939 7800
Jon Ufland
Global Real Estate Advisor
Jon.Ufland@GibsonSIR.com 6179019977
Yourproperty
Theattention yourpropertydeserves
At Gibson Sotheby?s International Realty, we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience,innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
Yourcommunity isourcommunity
For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities.It is this deep sense of place shared with our clients that sets us apart
NORTH SHORE
BOSTON
METROWEST
SOUTH SHORE
SOUTH COAST
You?lllike thewaywework
Together we?ll follow a proven path to success.
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
CLOSING THE TRANSACTION
We?re with you every step of the way,from due diligence to signature of the deed
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Yourpartner
MargieKern
Margie Kern is a Broker and Global Real Estate Advisor at Gibson Sotheby's International Realty. She is one of the top-performing brokers in Newton and the neighboring communities
You will find Margie at the Gibson Sotheby's International Realty office in the heart of Newton Centre This bustling Newton office extends the company's presence to over 30 offices from The Cape to Newburyport.
Margie was a partner at a previous Sotheby's International Realty office prior to the 2024 merger with Gibson Sotheby's International Realty and she was the founder of the first Sotheby's International Realty office in Newton in 2006.
Margie's unmatched work ethic, sterling reputation, moral compass, and unrivaled knowledge of the area, coupled with her long-term devotion to personal, client, and professional relationships have resulted in her participating in more than 1,000 real estate property transactions totaling in excess of one billion dollars in sales.
Her market intelligence, good nature, helpfulness, compassion, trustworthiness, and dedication have resulted in Margie being recognized and awarded as one of the most successful real estate brokers since 1985.
Margie's sunny personality, sense of humor, and patience combined with her candor continue to turn most of her first-time clients into both friends as well as long-term clients who are always eager to refer other friends, business associates, and family to her
She has lived in Newton for over 40 years where she raised her daughter, Emily, along with golden retrievers and poodles!
References available upon request.
JonUfland
Jon Ufland?s real estate career began in 2002 and included 15 years as an owner and Managing Broker of a real estate company, where Jon managed, trained and coached innumerable top producing local agents Under Jon's leadership, the firm grew more than 350%
In 2024, Jon played an instrumental role in merging his previous company with Gibson Sotheby?s International Realty, Massachusetts?s largest locally owned and operated real estate company and the premier provider in luxury real estate across Eastern Massachusetts. His nearly two-decade affiliation with the Sotheby's International Realty® brand promises his clients unbeatable results before, during and after the transaction
Having owned multiple home service businesses, Jon is positioned to deliver best-in-class marketing, listing, negotiating and closing services to his clients With an entrepreneurial spirit, he is committed to helping his clients reap the benefits of a seamless buying or selling experience and expertly consults on property management as well as investment, development, and renovation projects. He enjoys maintaining close, long-term relationships with many of his multigenerational clients
A 20-year resident of Newton and formerly Brookline, Jon skillfully provides guidance and a luxury experience to clients transacting in these incredible communities and across the Boston metro area He is also an owner of Boston Property Care, a one-stop shop for real estate investors of any size
Thereviewsspeakfor themselves
DREW WOLOS
Jonwastheperfect realtor for afirst timehomebuyer. Hetook timetoteachme theimportant thingsto look for at openhousesto findgoodvalueandhe went aboveexpectations tomakesureI hadagood experience.I?vealready toldmyfriendsabout Jon for whentheyarereadyto buytheir first places!
HILA GANOR-SCHINDEL
Jonistherarecombination of atopnotchprofessional withsomuchexperience andwarmat thesame time.Heisflexible,afast thinker andproblemsolver withthebest attitude.He?s byfar thebest broker we?veever workedwith. Hebrought ateamwith himthat wasalsojust incredible! Nofuss,just solutionsandfast.Thank yousomuch! Looking forwardtoworking together againsoon!
YAIR SCHINDEL
JonUflandwasexceptional ineveryway! Super professional,super ethical, highlytransparent,available andalsogreat real time problemsolver.Thebest real estateagent weworked withever,andweworked withmany?
Jonwasamazingduring our homebuyingprocess. Wewerefirst timehome buyersintheUSandJon wasverypatient and helpful withhisadviceon all of our questions,and thereweremany questions! Hewasvery thoroughandprompt in hiscommunicationand that helpedusimmensely sincewewerepressedfor timefor alot of the decisionswerequiredto makeduringtheprocess.I wouldhighlyrecommend JonUfland,wehadagreat experienceworkingwith himandhisteam!!
VEVEK LOCHUB
Yourbrokerage
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals
Scan to view our office locations
$3.39 Billion in Sales Volume in 2024
# 1 Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50+ staff
Sotheby?sis morethan justourname
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Global sales volume 2024,USD
26,20 0
Sales associates
1,10 0
Offices worldwide
33 Million sothebysrealty com visits in 2024
# 1
Most profiled real estate company in the news
1 2 Million Engaged social media followers
65 Million + Videos played in 2024
1744
The year our heritage began
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations
ON L I N E EX PERT I S E
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours
sothebysrealty com visits in 2024 Languages
40% 65M
Visitors from outside the U S Organic search traffic Videos played in 2024
Rental Properties
Topmediapartners drivetrafficto
As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
20 24 Press Share of Voice
Sotheby?s International Realty
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & V?lkers
Christie?s International Real Estate
Knight Frank
Berkshire Hathaway HomeServices
Keller Williams Realty
Volume Reach
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings.This helps steer the sales strategy along the way and guide informed decisions.
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele Award-winning website
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers
Comprehensive and customized plan for your home
Yourmarketing powerhouse
The Margie and Jon Team believe that all properties deserve exceptional marketing. Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
INITIAL PREPARATION
To prepare to market your property,our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features
- Photography: Interior,exterior, and drone
- Property video and / or 3D Matterport virtual tour
- Carefully crafted marketing copy
- Professionally printed brochures
- Floor plans
PUBLIC RELATIONS
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline,capturing a wide audience
ONLINE PRESENCE
Timing: Day of MLS Launch & Ongoing
The property will be prominently displayed on our localized website,gibsonsothebysrealty.com. In addition,the property will be advertised on sothebysrealty com This global website is designed to distinctly showcase our collection of extraordinary homes.It attracts more consumers than any other luxury real estate website Currency conversion, language translation in 14 languages,and strong traffic set sothebysrealty.com apart.
EMAIL AND SOCIAL MEDIA EXPOSURE
Timing: Week of MLS Launch & Ongoing
The property will be introduced to the local brokerage community,Sotheby's International Realty affiliates,as well as Jon Ufland and Margie Kern's spheres of influence through a targeted email and social media campaign The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details.
SPHERE OF INFLUENCE OUTREACH
Timing: Week of MLS Launch & Ongoing
As industry leaders,Jon and Margie are connected to influential brokers,investors and luxury clients throughout Massachusetts and beyond.Jon and Margie will begin introducing the property by personal outreach via calls and emails to this select audience In addition,they will offer private tours of the property.
NEW YORK TIMES MAIN NEWS & DIGITAL BANNER AD
The Main News section is the most well-read section and it sets the agenda for the most important news of the day This is an essential environment to give your luxury properties the ultimate exposure
- Circulation: 423,111
- Readership: 3.1M
- Male / Female: 48% / 52%
- Median HHI: $104,000
- Average HHI: $143,000
- Median Age: 49
The Digital Banner Ad is available on NYTimes com and clicks through to a custom Digital book of participating properties.
- Impressions: 82K
- HHI: $500K+ & in market for real estate
- Geo Targets: New York City,Boston,Miami, Los Angeles,San Francisco Metros
NEW YORK TIMES TAKEOVER
Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods
- 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
- Includes Digital Promotion on NYTimes.com & Digital Flip Book
FINANCIAL TIMES
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home?section Targeting upscale readers who are passionate about home and living,this full-color supplement is the world?s only weekly property and lifestyle section,which is internationally focused and globally-distributed every weekend
- Circulation: 193,337
- Distribution: Global
- Readership: 1,625,987
- Gender Skew: 82% Male,18% Female
- Average HHI: $330,000
- Median age: 53
ROBB REPORT & DIGITAL MEDIA BAR
Robb Report is the leading voice in the global luxury market Its discerning audience around the world has a shared appreciation and desire for quality,exclusivity,artisanship,heritage,and fine design With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek,Robb Report is synonymous around the world with affluence,luxury,and the best of the best
- Circulation: 102,000+
- Average Age: 45
- Male / Female: 78% / 22%
- Average HHI: $489,000
- Average HNW: $2,700,000
Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness.
THE WALL STREET JOURNAL
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience
- Print Circulation: National ? 786,294
- E-newspaper Circulation: 238,000 recipients
- Affluent Readership: 4,143,000
- Male / Female: 68% / 32%
- Average HHI: $372,943
MANSION GLOBAL HOMEPAGE FEATURED LISTING
The module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region.
- Duration: 30 days
WSJ COM AND MANSIONGLOBAL COM PROPERTY UPGRADE
Featured Property Upgrades places your listings at the top of WSJ.com/ Mansion Global.com search results in the town where the property is located The property you wish to feature comes directly from your brand?s feed. Multiple properties can be featured and the sites will rotate featured properties to appear equally Each property appears for one month
- Duration: 30 days
- 5.8x increase in page views
- 73x Increase in visits
CONDÉ NAST MAGAZINES REGIONAL PAGES
With over 60 local and feeder market regions available, you can reach these high-income,luxury buyers when they?re inspired to buy
- Condé Nast Luxury Group includes Architectural Digest,Bon Appetit,Condé Nast Traveler,GQ, Golf Digest,The New Yorker,Vanity Fair,Vogue and Wired
DWELL MAGAZINE & DWELL COM
Dwell is the marketplace to living with good design.A trusted authority for 20 years,connecting consumers and design professionals with inspiration, products,and the tools they need to achieve their goals.Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design.
- Readership of 11million (917K ? Magazine,4 2 M ? Dwell com,5 4 M ? Social,669K ? Email)
- Circulation: 206,000
- Total Reach: 916,000
- Male / Female: 40% / 60%
- Median Age: 40
- Median HHI: $160,000
SOTHEBY?S PREFERRED E-NEWSLETTERS
Reach the Ultra-High Net Worth audience with Sotheby?s Preferred eNewsletter. Exclusive and engaged clientele interact with the eNewsletter resulting in strong open and click rates The Sotheby?s Preferred newsletter is a monthly email received by Sotheby?s top transacting clients around the globe.
- Highlights auction dates and invitations
- 7,000+ top Sotheby?s clients (Preferred)
- 43.7% open rate
LUXURYESTATE COM HOMEPAGE SHOWCASE
LuxuryEstate is the leading international portal for the luxury real estate market. With website and apps translated in 16 languages and users from 132 countries, LEis the perfect solution to reach international buyers
- 1,900,000 visitors per month / 18,000,000 page views per month
- Property would be featured in the rotating carousel at the top of the homepage for 1month
ONE MILLION IMPRESSIONS PROGRAM
The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs Through beautifully detailed property photos,your listing can be customized to showcase your property?s unique selling features, allowing you to target by country,region, state,and city.
- Key Feeder Markets to Target: Boston,New York,Connecticut,Washington DC,Palm Beach, Miami
MODERN LUXURY
Reaching an audience of more than 16 million,Modern Luxury is the nation?s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S.Advanced Targeting Package:
- Email + Display Ads + Social Media
- 130+ Demographic Data Points
- Powerful targeting options that target across geography,basics,financial,habits,interests, lifestyle, and auto categories Ability to micro-target niche demographics more effectively than any competitor or advertising platform equivalent
CHIEF EXECUTIVE E-NEWSLETTER
Chief Executive reaches top decision makers running companies that generate 68 3% of US GDP totaling $22 3 trillion CEreaches most CEOs running enterprise over $50M By engaging in CEmarketing products comes the rare ability to precision-target the CEOcommunity with the most comprehensive database available anywhere on decision makers at U S large and mid-market companies Weekly E-Newsletter:
- Distribution: 95,000 C-Suite Subscribers.
- Open Rate: 20%
- Each e-newsletter contains one display banner and one text ad opportunity
60 Wachusett Road
Sold | $3,000,000 35 Algonquin Road,Unit 35
Sold | $1,545,000
149 Jackson Street Sold | $2,321,000 1682 Commonwealth Avenue Sold | $2,612,500 24 Manor House Road
| $2,650,000 32 Newtonville Avenue
| $3,450,000
23 Ashford Road
Sold | $1,780,000
34 Irving Street
Sold | $1,599,000
28 Lafayette Road
Sold | $1,575,000
17 Valley Spring Road
Sold | $3,300,000
24 Newtonville Avenue
Sold | $3,300,000
350 Boylston Street,Unit 102
Sold | $1,850,000
567 Boylston Street,Unit 567
Agreement | $1,799,000
1114 Beacon Street,Unit 302
| $1,710,000
79 Kenwood Street,Unit 1,Brookline Sold | $2,600,000
180 Adams Street,Unit 1
| $1,440,000
Overlook Park Under Agreement | $2,275,000
26 Columbia Avenue,Unit 1
| $1,152,000
Pacement: Corner
4 Grade School: LincolnEliot
3f1h Middle School: Bigelow
Bath: Yes High School: NewtonNorth
1 Outdoor Space Availabe: Yes-Private
Handicap Access/Features: Drections: WashingtonStreettoCrafts,toLenglenRd
Other(SeeRemarks)
Exteror Features: Porch,Deck,Patio,FencedYard,ProfessionalLandscaping,SprinklerSystem Flooring: Tile,Hardwood Hot Water: NaturalGas
Features: Full,Fiberglass
Features: CableAvailable,InternetAvailable-Unknown
Management: OwnerAssociation
Pets Allowed: Yes
Roof Materia: Asphalt/FiberglassShingles
Sewer Utiities: City/TownSewer
Water Utilities: City/TownWater
Utility Connections: forGasRange,forElectricDryer,WasherHookup,IcemakerConnection
Waterfront: No
Water View: No
Office/Agent Information
Listing Office: NorthCornerRealty(617)849-2902
Listing Agent: ChristianMurray(978)427-9391
Team Member(s):
Sale Office: HooliHomesBoston(857)310-8948
Sale Agent: YuweiLiao(857)265-6382
Listing Agreement Type: ExclusiveRighttoSell Entry Only: No Showing: Sub-Agency: Showing: Buyers Broker: CallListAgent,AppointmentRequired,EmailList