GRAEME DYLAN HAMILTON Earning my M.A. in Adver�sing at UT Aus�n
graemehamilton@utexas.edu / 214.533.9401
See my profiles:
h�ps://moody-utexas-csm.symplicity.com/profiles/graeme.hamilton www.linkedin.com/in/graeme-hamilton-197194159
OBJECTIVE
Seeking a Brand Planning / Strategy / Public Rela�ons internship where I apply my educa�on, wits and ins�ncts to real-world strategy.
CREATIVE BRIEFS AND CASE STUDIES
See complete case studies and briefs at www.graemebrand.com Marcus Jackson Art (Real Client): Creative Brief As Marcus Jackson transi�ons to art full �me, this brief advices how to capitalize on his pop culture-centric style to raise awareness of his work. Blue Mountain Coffee Company: Advertising Case Study With a recently stabilized but small market share, a recommenda�on was presented on an adver�sing budget/spend alloca�on to boost consumer coffee market share. BrainCell, Cell Phone Start Up: Regional Advertising Budget Allocation Case Study With a long term goal of introducing its cell service offerings in all EU na�ons, this study makes a proposal for the distribu�on of BrainCell’s adver�sing budget across select EU na�ons to maximize growth. Infini� G20: New to Market Luxury Car Positioning Case Study With Nissan’s new luxury brand struggling to gain trac�on, the current percep�on of the G20 by the target consumer in comparison to the compe��on was examined and a be�er posi�on for a larger market share was recommended. Amazon Dash: Creative Brief An unusual product to adver�se, this crea�ve brief suggests a specific way to adver�se the Amazon Dash. Key insight ‒ the Amazon Dash is a useless product for useful situations. Dashlane (Password Management App): Creative Brief With compe�tors abounding, this crea�ve brief focuses on the key differen�ator of Dashlane, and how that uniqueness fits the millennial prac�ce of subscrip�on sharing.
WORK EXPERIENCE
Garrison Brothers Dis�llery August 2018-Present / Marke�ng Intern ٠ Collaborate in adver�sing and marke�ng strategy mee�ngs ٠ Assist with public events and bourbon release celebra�ons ٠ Plan, direct and execute brand photography ٠ Interface with sponsors The Daily Texan / Texas Student Media August 2014-December 2015 / Staff and Senior Photographer ٠ Honed collabora�ve skills, judgment and teamwork ٠ Helped develop weekly feature Tat-Tuesday, a human interest series ٠ A�ended planning mee�ngs and assisted with photo edi�ng ٠ Shot spor�ng events, Aus�n City Limits, guest lectures, campus life Grad Student Film Sets April 2015-April 2017 / Grip, Key Grip, Gaffer ٠ Worked on a dozen film projects, ligh�ng and electric set ups ٠ Coordinated with large teams to achieve crea�ve and technical goals ٠ Developed leadership skills as Gaffer: managed Grips, loca�on surveys, logis�cs, equipment sourcing Personal Photography Project / Texas Farmers ٠ Researched and set appointments with a dozen farmers for photo shoots
EDUCATION
The University of Texas at Aus�n M.A. Adver�sing Expected May 2019, Current GPA 3.71 B.S. Radio/Television/Film Earned May 2017 ٠ Overall GPA 3.45 ٠ Upper Division GPA 3.93
HONORS / ORGANIZATIONS ٠ ٠ ٠ ٠
Ad Grad Council University Honors, Spring and Fall 2016 Cer�ficate in European Studies, UT Pete Schenkel State Fair of Texas 4-Year Academic Scholarship Woodrow Wilson High School Dallas, Texas ٠ Salutatorian, Class of 2013 ٠ AP Scholar with Dis�nc�on ٠ Na�onal Honor Society
RELEVANT COURSEWORK
٠ Consumer Behavior ٠ Cultural Fluency/Branding ٠ Advanced Account Planning ٠ Analy�cal Tools for the Marketplace ٠ Integrated Communica�on Management ٠ Media Management ٠ Theories of Persuasive Communica�on and Consumer Decision Making ٠ Quan�ta�ve and Qualita�ve Research ٠ Sta�s�cs in Market Analysis ٠ Technology Marke�ng and Adver�sing ٠ Brand Storytelling ٠ Exploring Food and Urban Change ٠ Crea�ve Strategies ٠ La�nas/os and US Media ٠ Race/Digital Media Cultures ٠ Photographic Communica�on ٠ Image and Sound ٠ Studio Photography ٠ Experimental Film ٠ Special Effects and Mo�on Graphics ٠ Film Edi�ng graemehamilton@utexas.edu 214.533.9401 www.graemebrand.com