12518 Sunset Blvd, Brentwood

1317 E. BALBOA BOULEVARD, NEWPORT BEACH • SOLD FOR $8,000,000

PART 1

PART 1

Tailored Marketing

for your unique property in Brentwood, California

Proposed marketing plan for your property

To provide consistent and effective exposure, the following individual marketing measures are being executed on a monthly basis. We strategically select the individual marketing measures to work off of each other and create synergy and momentum for powerful exposure.

DIRECT AGENT/CLIENT REACH

• Top realtor open house.

• Monthly email marketing piece to 8,000 top brokers in key out-ofstate markets.

• Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for coastal Orange County.

• Monthly email marketing piece to all top Orange County agents.

• Monthly Newsletter feature to our team‘s entire database.

SOCIAL MEDIA/PAID DIGITAL

• Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

• Feature on Engel & Völkers Americas corporate account (53.5k followers).

• Feature on Paul Benson‘s account (91.3k followers) and all Gestalt Group shop accounts.

• Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

• Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Engel & Völkers

Your partner worldwide

A higher standard of real estate service and expertise.

CALABASAS • BEVERLY HILLS

Shelene

Atanacio

Shelene Atanacio is an emerging talent in luxury real estate. Shelene has garnered the respect and business of exclusive high-profile networks of sellers, buyers, and developers in Beverly Hills and the surrounding area. She is known for her work ethic, integrity, expertise in the market, and ability to negotiate the most favorable outcomes for her clients. Shelene is especially astute in her ability to market and sell properties when other agents have failed to do so.

Shelene and her team utilize cutting-edge and innovative marketing tools, the latest technology, and strategies to get properties the maximum exposure resulting in properties getting sold at a faster rate than average. A graduate of the University of California, Berkeley, Shelene also has valuable experience working in different aspects of the real estate industry. Prior to real estate sales, Shelene worked with a real estate investment firm as Chief Investment Officer responsible for working with investors,

developers, and clients in the areas of capital raising and the sourcing, purchasing, and resale of real estate investment projects; she was part of various rehab teams in the foreclosure/short sale market for purchase, rehab, and resale of single-family residences in LA County; she also participated in a family business in the ownership and management of multi-unit rental properties in the SF Bay Area, where she is originally from.

Shelene also is the author of an Amazon Best Selling Self-Development Book, Act From The Inside Out which shares with readers the Power of Acting Tools for Personal and Professional Development. Shelene has spoken at National Professional Conferences, Universities, and Fortune 50 Companies on topics of Professional Development and the Power of Acting Tools in Sales, Negotiation, Leadership, and Communication.

“As a high-level real estate professional, my greatest strengths lie in my integrity and unwavering dedication to meeting my clients‘ needs.„

Shelene Atanacio Luxury Real Estate Advisor

What Shelene's clients say

Shelene and her team handled the sale of my Penthouse while I was still living in it. Prior to knowing that Shelene was taking on new clients, I worked with a so-called top agent in the area who did a horrible job and did not successfully sell my property. Shelene and her team took over and from start to finish, they paid attention to detail, were creative in their approach, and made the experience pleasant and easy. Shelene and her team were the utmost professional throughout. During the slowest real estate season of the year, Shelene was able to get me the results I hoped for. After my sale, I referred her to my longtime mechanic who tried to sell his luxury home in Malibu for two years with top agents in the Malibu area but was unsuccessful. I told him Shelene can sell it. Shelene sold it in 6 months. I continue to refer her to my sphere.

•

As a licensed agent, who has been a top producer nationally and now investor/ developer, I normally sell my own properties. But there are many instances when I have hired and trusted Shelene to get the job done. Her hard work ethic and ability to communicate with not only buyers and sellers but also investors or business minded clients on a high level is rare to find. Shelene has the ability to understand and articulate the most complex aspects of the market and industry with above average intelligence and expertise. The reason she is able to not only service individuals but also large investment portfolios or funds. I‘ve worked with Shelene on all

sides of the transaction - as her business partner, her client, or on the other side of the transaction representing the other side. Our professional relationship goes back almost 15 years before she was a licensed agent and she was mainly on the investor side.

•

Managing the business of the top 1% billionaires of the world, it‘s important I vet out for my clients, professionals that meet their high standards. Shelene and her team operate on such an exceptional level of integrity, care, real estate expertise and professionalism that for

family‘s commercial building. I recently bought an investment property with Shelene. It was a complicated transaction as many of my assets and funds were not straighforward and in Israel. She worked well with my lender through many challenges. Shelene and her team keep it classy. She is the most patient, trustworthy, knowledgable and skilled at working through the most complex situations. Many others would probably not have the patience Shelene does to see it through. I highly recommend working with her. I also refer her to many of my sphere.

“Especially because of her professionalism and global reach, with Shelene and her team, you get first class service with proven results.“

Home Seller & Buyer San Francisco, California

five years now, I continue to entrust my most exclusive high profile clients with her. After seven years on the market, she managed to sell my clients mansion in Beverly Hills for top dollar with the utmost professionalism in the most discreet way. •

I‘ve worked with Shelene for the past 5 years when it comes to real estate. Shelene not only has represented me as an individual but also in representing my

We are on our 3rd home investment with Shelene. I started in my 20s when I was single. I had a conversation with Shelene and she made me realize that I could start investing and that would allow me to build wealth. Now I am married with kids, the first purchase has led us to our second purchase for our family home and now we are planning our next few investments leveraging all our investments. Shelene‘s advice has set us on the right path for building for our family‘s future.

Notable Sales

Engel & Völkers Gestalt Group

594 South Mapleton Drive, Los Angeles

$119,000,000 Represented the Buyer

253 White Pine Canyon Road, Park City

$42,000,000 Represented the Seller & Buyer

33740 Pacific Coast Highway, Malibu

$38,500,000 Represented the Seller

550 & 560 Sierra Sunset Lane, Zephyr Cove

$38,000,000 Represented the Buyer

4343 E. Weber Canyon Rd, Oakley

$34,500,000 Represented the Seller

855 Chatfield Road, Aspen

$25,414,625 Represented the Seller

869 Lakeshore Boulevard, Incline Village

$25,000,000 Represented the Seller

9828 N. Summit View, Park City

$23,750,000 Represented the Buyer

81 Danielson Drive, Aspen

$23,773,615 Represented the Buyer

Confidential Ranch, Saint Helena

$23,700,000 Represented the Buyer

2212 Land's End Road, Glenbrook

$19,750,000 Represented the Seller

275 Long Ranch Road, Saint Helena

$18,500,000 Represented the Buyer

Many more successful sales and happy clients upon request.

7 Parcels Deer Hollow Drive, Heber City

$19,580,000 Represented the Buyer

20724 North 112th Street, Scottsdale

$15,500,000 Represented the Buyer

Engel & Völkers –a strong partner

As a leading service company specialised in the brokerage of premium residential property, commercial real estate and yachts, we offer private and institutional clients a professionally tailored range of services.

We bring together the aspirations of discerning individuals around the world –be it in a private or a business context – with total passion.

ENGEL & VÖLKERS

A global network with local market experts

For over 45 years now, we have been specialised in the brokerage of exclusive residential property and commercial real estate, as well as yachts in the premium segment. As a leading service platform for real estate agents, we currently operate in more than 1,000 markets spanning over 30 countries on five continents. Consulting, sales and leasing are the core competencies of the more than 16,500 people who work worldwide under the Engel & Völkers brand and support you with their market expertise.

> 45

Successful on the global real estate market since 1977 YEARS

> 16,500

Work under the brand around the world PEOPLE

> 1,000

Provide local market expertise from experts LOCATIONS

> 30

Ensure our presence across five continents COUNTRIES

> 320

Represent the brand in Germany alone SHOPS

> 1.2 bn €

MARKENCOURTAGE

represent the total turnover (gross) in 2022

PART 3

Distinctive Measures

Tailored marketing with a targeted approach.

Storytelling through visual media

Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We work with professional photographers and videographers who are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets. On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

CUSTOM STRATEGIES

With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences which may include direct mail, digital and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

Key Features:

• Professional, high-quality, creative marketing

• Engel & Völkers brand recognition

• Advertisements in local, national and international publications

• Preferred placements and branding on top real estate websites

• Presence on the Engel & Völkers global website platform

• Social media exposure

• Public relations

xExceptional exposure

Our relationships with the world’s leading print publications, local magazines, and newspapers ensure maximum exposure for the homes we represent. Engel & Völkers maintains strategic partnerships that provide our properties heightened exposure in local, national, and international print publications such as The Wall Street Journal, Architectural Digest, Mansion Global, Modern Luxury, and Town & Country.

Our brand’s own luxury lifestyle publication, GG, is designed to promote select Engel & Völkers properties to an exclusive network of valued clients through Engel & Völkers’ global shops and subscriptions.

Notable listings

Engel & Völkers is proud of its multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent.

Homes with compelling stories and notable features are shared by our Americas headquarters team with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource.

Editorial Engel & Völkers property features have appeared in outlets such as The Wall Street Journal, Architectural Digest, Homes & Land, Inman, and in major metropolitan media throughout the Americas, Europe, and Asia.

Engaging fans, sellers and buyers

The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our premier properties remain a topic of conversation.

Over 24 exclusive channels

Unprecedented reach

Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your property to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

24 hours at Engel

Facts and Figures

& Völkers

24 Hours at Engel & Völkers

91 Million Transaction Volume

The total value of properties sold in one day

3,803

First Buyer or Seller Contacts

Each day brings thousands of new introductions

538 New Listings

We're always adding exclusives to our portfolio

1,025

Website Leads

1,025 people contact us daily

0.11 Shop Openings

Opening 3-4 shops per month

1 Million People Reached by Social Media

Our clients like and follow us everywhere

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

87 Deals

87 successful matches and negotiations.

100,000 Website Visits

Our online connections increase daily

22 Hours of Training

Our real estate Academy deepens Advisor expertise

1.750 Showings

1,750 property tours each day

164,000 Newsletters

Sharing our news and our listings

©2024 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.