The Year-round Vacationer

As remote work options have maintained their popularity despite pandemic restrictions lifting, it has become more viable than ever to live (and work) wherever you want. Instead of being tied to the city where they are employed, the Year-round Vacationer has the opportunity to prioritize their preferred lifestyle above all else when buying their first home. This preferred lifestyle could be anything from skiing or surfing to wellness and healthy living.

High urban home prices have led these buyers to purchase their second home first. The Year-round Vacationer may actually live in their property year-round, or they may rent out the property while maintaining their original rental property, creating a passive cash flow through their investment. In the United States, vacation rentals are projected to reach $17.66 billion USD in 2022, a testament to how lucrative renting a vacation home can be.16 Usage of these homes is entirely flexible to the owner’s schedule. Some Year-round Vacationers rent their homes consistently, and some like to use the property for themselves more frequently. That flexibility is important to this buyer group, who want their home to be surrounded by their passions and interests.

When buying a property, each Year-round Vacationer will have a different set of priorities. You don’t need someone to tell you that a skier looking to live in Aspen will have incredibly different requirements than a surfer from Hawaii. What essentially remains the same, however, is the desire to feel like every day is the perfect vacation. Additionally, most Year-round Vacationers will be looking for a property with a home office as they plan to work remotely, as well as a suburban or rural environment typical of most vacation homes.

The Year-round Vacationer will be incredibly knowledgeable about their lifestyle of choice and will often seek out a real estate professional with similar interests and knowledge. The real estate professional should have an understanding of the intended lifestyle and the amenities that are essential to it. The Year-round Vacationer will have an idea of what amenities they are looking for, and the real estate professional will have an understanding of what those amenities cost locally and in which neighborhoods and homes they are available.

As the Year-round Vacationer researches to find which market best fits their lifestyle, they may choose a destination that is quite far from their current residence— as most vacation homes are. Real estate professionals should be prepared with virtual tours and highresolution images as they review properties with this buyer. Once options have been discussed, this buyer will make the trek to their desired market and see these homes in person.

Whistler, Bristish

Columbia

§ Vacation homes in [city/neighborhood].

§ Average vacation rental price in [city/neighborhood].

§ Weather in [city/neighborhood].

§ Best places to [surf, ski, hike, etc.] in [city/neighborhood].

The Year-round Vacationer will explore markets that are known to cater to their lifestyle of choice. Often, these markets depends on which lifestyle the buyer is pursuing.

Aspen, Colorado

Vail, Colorado

Austin, Texas

Raleigh, North Carolina

Huntington Beach, California

Jackson Hole, Wyoming Ski

Hawaii

Los Cabos, Mexico