The New American Rancher

Aged between 56 and 65, the New American Rancher has the most savings and the highest budget. They are in search of a unique western property that represents celebration of their successful career and hard work, while also establishing a home base for friends, family, and future generations. This transitional period in the New American Rancher’s life—when careers are less demanding—has enabled their relocation to the west and midwest states of the United States. Here, the New American Rancher and their family can enjoy the outdoor lifestyle and all the amenities of the turn-key properties being developed in these burgeoning communities. It is their lifelong “Wild West” dream, actualized.

However, the New American Rancher is not necessarily looking for the responsibility and cost of agriculture and livestock. The properties that they are in search of are move-in ready, have porous boundaries between indoor and outdoor living areas, and boast considerable entertaining spaces. While the property may incorporate or function within agricultural production, the New American Rancher is not looking to personally take on that lifestyle themselves. In fact, the New American Rancher sees this property as a “bubble-proof” investment that will provide personal and familial stability. This home epitomizes the luxuries of modern living—beautiful architecture and interiors, gorgeous views and landscapes, the highest quality amenities, a heightened sense of peace and privacy, and the feasibility of a sound financial decision.

Further, boomers already account for 44% of the total real estate wealth in the US (making them the wealthiest of any generation).5 Unlike their predecessors, boomers are not retiring or moving into retirement communities. They plan on maintaining an active lifestyle—whether that be in the surrounding outdoors of their new home, taking their expertise to a non-profit, or traveling. As such, their western property needs to represent an upgraded lifestyle and the practicality their life needs. The privacy and luxury of fewer neighbors and more space must not come at the cost of their connection with the rest of the world. Proximity to amenities, attractions, and health care facilities are of equal importance to the New American Rancher.

The New American Rancher is looking for a trusted and experienced real estate professional who provides highquality service and a work ethic to which they can relate. Real estate professionals become a premier resource for this buyer when they can supplement and support the New American Rancher’s knowledge every step of the way, from finding properties to negotiating prices. While they are comfortable using online resources to see available listings in the area, the New American Rancher is reliant on their real estate advisor to find the house that they will ultimately call home. They could likely be adding their western property to a growing real estate portfolio and as such, want to know detailed property information. This will ensure them that they will not be blindsided by a house that ends up requiring a significant amount of work, money, and attention.

§ What are the best neighborhoods near Jackson Hole, Wyoming?

§ What are the property taxes in Wyoming?

§ New construction developments in Nevada.

Proximity to amenities, attractions, and health care facilities is still important to this segment. Neighborhoods within an hour of popular resort destinations are common. Western states such as Wyoming, Nevada, and South Dakota all boast friendly tax policies for the ultra-wealthy:

Jackson Hole, Wyoming

Teton County, Idaho

Sun Valley, Idaho

Bozeman, Montana

Aspen, Colorado